Zeo partner with Ambient to re-launch brand

Following a multiagency strategic pitch, Zeo appointed Ambient Media Worldwide Ltd to run a London-focused sampling campaign throughout the peak summer soft drink season of 2015.

Ambient will be serving up 3 flavours from the new range in chilled 250ml cans at high footfall locations and key social events across the capital this summer.

Following zeo’s major rebranding exercise, the sampling will form part of an integrated launch campaign to include social, consumer PR, digital and out of home media activity.

Ian Greengrass, marketing director, zeo said “We were extremely impressed with the Ambient team and their whole approach to the pitch. They showed real flexibility, excitement and commitment to the project. We are really excited about the summer campaign that Ambient will be delivering for zeo.”