Welcome to FMBE

Welcome to the foremost site for Field Marketing and Brand Experience. We love real life communications, often alongside digital and social media support. We’re the place for news and views on the subject and the hosts of the leading awards in the industry. We’re very proud of FMBE Awards, judged by the biggest brands globally and hosted each year at he best party in marketing. This page leads with the awards videos and says a bit more aboout how we define our industry below them.

The 19th FMBE Awards were presented at The Pavilion, Ascot on 9th November 2023, hosted by Kerry Godliman. Our theme this year was a celebration of bold and bright design. Here is the video, and beneath it, previous years back to the 2011 event. 

2023 film by Ambanja Films.

2022 film by Ambanja Films.

The 2021 FMBE Awards was first out of the blocks after COVID in our industry with an in person awards event hosted, January 20th 2022, Oxford Town Hall.Put together with support from around the industry, we hosted this just two and half weeks after restrictions were lifted.

FMBE 2019 at Syon Park – the theme was Wellness and Harmony and hosted by Lucy Porter.

FMBE 2018 at Troxy, London – Theme, Top of the Pops, with Pat Sharpe hosting and DJing.

FMBE 2017 at Troxy London – the theme was sci-fi and fantasy with Mr Red Dwarf, Craig Charles hosting.

FMBE 2016 at Troxy London. The theme was Pantomime with Dame Christopher Biggins our sparkling host.

FMBE 2015 at Troxy London. Thsi year we celebrated Britsh Eccentricity with Russell Kane and the much loved (and missed) Keith Chegwin.

FMBE 2014 at Troxy London – A Dark Arts party was hosted by Harry Potter hero Warwick Davis and his Extras friend Shaun Williamson.

FMBE 2013 at The Marriott Hotel, Grosvenor Square – Our Wish You Were Here theme was a throwback to the previous super Summer and carnival season. Patrick Keilty hosted. 

FMBE 2012 at The Marriott Hotel, Grosvenor Square, our Prohibition era theme saw George Lamb host with Ronnie Scott’s Jazz Orchestra.

FMBE 2011 at The Marriott Hotel, Grosvenor Square, A Night At the Circus with Alex Armstrong and The Invisible Circus.

Field Marketing and Brand Experience Magazine and Awards

FMBE Awards

You’ll find plenty about the awards on this site. They are established through 18 years as the leader in championing field, retail and live experiential marketing. The event is the industry networking party of the year attracting the biggest and best brands and agencies.

About Field Marketing (FM)

Field marketing is the single most important part of a brand’s sales and marketing investment.

Field marketing is a strategy that deploys teams of sales and marketing professionals supporting your brand to make sure you gain the greatest possible presence and can leverage and negotiate competitive advantage directly with retailers, shoppers and consumers:

– At retail
– At any other point of sale
– At live events
– In combination with digital and online

Field marketers may use any strategy to achieve your brand goals though typically will use skills such as:

– Field Sales
– Merchandising and Compliance
– Retail and Sales Training
– Mystery Shopping and Event Evaluation
– Product Sampling and Demonstration

About Brand Experience (BE)

Live brand experiences, often called experiential marketing, use live events and virtual events in combination with other media to directly impact consumers, shoppers and event visitors and generate results including sales, brand or product advocacy, brand recall, word of mouth recommendation, social media advocacy, market insight and advertising content.

Like field marketing, brand experience often deploys teams of brand ambassadors who communicate brand values face to face and require operational and logistical expertise to allow the creative communication to flourish. Often coupled with digital marketing, brand experience is fast growing and continually innovating.

Brand experiences may include anything from mass consumer roadshows through to brand hosted events, sponsorship activations and PR stunts.

About us (FMBE team)

FMBE exists to champion best practice in FMBE disciplines and to help clients to select and get the best results from leading specialist and integrated agencies, and their suppliers in the sector.