Field Marketing Categories
Category A: Outsourced Sales Performance of the Year
Contract People – British American Tobacco – Sales and Distribution Team
Cosine – BT Sport – Field Sales Operation
Field Sales Solutions – Ferrero – Grocery & Impulse
Fizz Experience – Blendtec – Demonstration and sales activity in Costco
Powerforce – British Gas – Carbon reduction services
REL – Nikon – Imaging Sales Team
Category B: Instore Sales demo or sampling
Given the weight and standard of entry this category has been split into ‘Sampling’ and ‘Demos’ to best reflect the growth in quality and ROI delivered in this area. Gold has been awarded for each section with one overall category winner due to be revealed on award’s night.
Sampling
Cosine – Lindt – Christmas at Sainsbury’s
CPM – Asda – Christmas Sampling
CPM – InComm – Gift Cards Available at Asda
Merchandising Sales Force – Plenty – Sampling
RPM – Bailey’s Chocolat Luxe – Sampling at John Lewis
Whynot! – Anchor Cheddar – Tour
Demonstration
Big Picture – Canon – Retail Sales Team
The Field – Xbox One – Assisted Retail Trial
i2i Marketing – Philips – Perfect Care Steam Generator Demos in John Lewis
iD – Sage Appliances – Sage by Heston Blumenthal
REL – Nikon – Imaging Sales Team
Category C: Field Data Award
Cosine – Danone Nutrica Early Life Nutrition – Milk Availability Audits
eXPD8 – Today’s Group – Wholesale
Infinite – EE – Store Audits
NOP Global – The Continuity Company – Measuring Retailer Compliance
Powerforce – British Gas – Face to Face Eco Team
REL – Molson Coors – Keeping Data at the Core
REL – Red Bull – Opportunity Based Callage Strategy
REL – Sainsbury’s – Mystery Auditing; a data driven solution
Category D – Most Effective Instore Marketing
Cosine – Danone Nutrica Early Life Nutrition – Infant Formula Regulations Training
Cosine – Sainsbury’s – Sainsbury’s Kitchen
eXPD8 – Sainsbury’s – Gaming launches
Logobrand – Wrigley – Maximising Return , Minimising Investment
MG Promotions – Porter – Effective Instore marketing
NOP Global – Acer – Explore Beyond Limits
Retail Marketing – LG – ICON TV product range launch
Category E – Tactical Marketing
CPM – Westmill Foods – Luckyboat Demonstrations
eXPD8 – Sony – One Direction: This is Us
Gekko – Epson – Weekend Warriors
Logobrand – First Drinks (Now William Grant & Son) – Father’s Day
REL – Mondelez – Christmas
REL – News UK – Retail + Refit Project
Sense – Twinings – Infusions Office Sampling Campaign
Category F – Field Efficiency Award
Cosine – American Express – ERA Programme
FMI – Electric Ireland – Passion and Unique Energy
Field Sales Solutions – Ferrero – Grocery and Impulse
Orchid – Twentieth Century Fox – New release support
Powerforce – British Gas – Face to Face Eco Team
REL – Molson Coors – Refining Efficiencies
REL – News UK – Independent Engagement
Brand Experience Categories
Category G – Most Effective Sponsorship Activation
The Circle Agency – PlayStation – Schools’ Cup
Digital River (in house) – Speed Wins
RPM – Strongbow – Tough Mudder
Sparkle Productions – Dave – Leicester Comedy Festival 2014
TRO – Lucozade Energy – Snowbombing Road Trip
Wasserman – Vodafone – New Year’s Eve 2014
Wolfpack – Warrior Football – LFC 2014/15 Kit Launch #DEMAND
Category H – Most Effective Roadshow/ Shopping Centre Campaign
Avantgarde – Zeo – Launch sampling campaign
BEcause – British Gas – Generation Green Energy Performance
The Circle Agency – O2 Priority – Bluewater Shopping Centre Partnership
The Field – Assasin’s Creed IV – Black Flag SU Tour
PrettyGreen – John Lewis – ‘Get Closer to the Action’ Tech Lounge
Sense – Sanex – Care for your most important outfit
SGA Productions – Haribo – Big Bag Tour Summer 2013
Category I – Most Immersive Event (Mass Consumer)
Circle – O2 Priority – Be More Dog this Christmas
Miss Jones and Co – Campo Viejo – Streets of Spain
psLIVE – BA – #BABeachside
psLIVE/ Carat Sponsorship – Tourism Ireland – Shenanigans
TRO – Nissan – Innovation Station at the O2
Virgo Consumer Health and Wellbeing – Air Wick – National Parks: Bringing the Outside In
Wasserman – NFL – On Regent Street
Category J – Immersive Event by Invitation
This category has been split creating two golds and one overall winner. The category drew in entry from a much wider remit of events than in previous years with attendances varying from just a handful of VIPs through to many thousands. Without this split judge’s felt that some exceptional case studies would fail to gain deserved recognition.
(larger events or invitational VIP participants +uninvited audience)
BEcause – British Gas – Generation Green Energy Performance
DRP Group – JCB – Global Dealer Event
The Field – Xbox One – #XboxOneTour
RPM – Johnnie Walker – Step up to the VIP Lifestyle
Slice – Lynx Apollo – LSA Live at Westfield
TRO – Lucozade Sport – Conditions Zone
Vision Nine – Burn – Burn Yard
(VIP guests only 500 people or less)
The Circle Agency – Celebrity Cruises – DMA launch event
Flourish – Youtube – Brandcast
GMR Marketing – Ardbeg – Uigeadail: The Untamed Spirit of Islay
PrettyGreen – Under Armour – Cold Gear Infrared
Tata Consultancy Services (in house) – TCS Summit 2013: Leading organisations in a new age
TBA – Samsung – Summit 2013
Theobald Fox – W Hotel Verbier – Republic of Verbier
Category K: Most Effective Integration/ Amplification
Arnold KLP – Pepsi Max – The Magic’s in the Max
Avantgarde – NPower – Tree of Light
Flourish – Appleton Estate Jamaican Rum – The Rum Bus
Haygarth – Gilette – Mo Gents United
The Life Agency – Grolsch – Swingtop Challenge
psLIVE – BA – #BABeachside
RPM – Cadbury – Easter Egg Trails
Category L – Most Effective Interruptive Campaign
Arnold KLP – Pepsi Max – The Magic’s in the Max
Blackjack – First Great Western – Be a Great Westerner
The Circle Agency – MaxiNutrition Protein Milk – When Life is Non Stop
Nexus Engage – Monster Products – Pop Up Experience
psLIVE – Turbo for 20th Century Fox – Turbo Gets Pulled
Sense – Sky – Rainforest Rescue Discovery Trails
TRO – BMW – Pop Up Shops
Category M – Most Effective Targeting
Ambient – Clinique – DDML+ Launch
The Circle Agency – MaxiNutrition Muscles – #FeedYourMuscles Tour
GMR Marketing – BlackBerry – Movers
House of Experience – Western Union – New Lower Fees and Family Reunion
Miss Jones and Co – Campo Viejo – Streets of Spain
Sense – Glaceau vitaminwater – shinebright
FM&BE Categories
Category N – Brand Ambassador of the Year
Chris Bond – REL – Molson Coors
Dave Travers-Knott – Tactical Solutions – innocent
David Hamlet – Cosine – Gatorade
Graeme Anderson – Retail Marketing – AMD
Jay Pearson – infinite – Sony
John Semple – FMI – Electric Ireland
Karan Thakkar – Channel Advantage – Intel
Zoe Lucy – Purity – Samsung
Category O – Debbie Wilkes Award for New Business (and New Agency of the Year)
Channel Assist – Panasonic* – Maximising the sales opportunity in AV
The Circle Agency – MaxiNutrition – New Business
Motion Experiential – Metro Newspapers etc* – Experiential
Powerforce – British Gas – Face to Face Eco Team
REL – Danone Waters – New Business
The ShopSmart Agency – Arla Foods* – New Business
Slingshot Sponsorship – Toshiba etc – Changing the face of the sponsorship industry*
Wolfpack – Warrior – From boardroom to dressing room
Category P: Most Effective Small Scale or Low Budget Campaign
The Category doubled its usual entry.This shortlist is often used to showcase new brands and new ideas for first rung FM&BE activity so we have created two categories with two golds and one overall winner. The category is split between those that specifically declared a low budget versus those that emphasised niche, local or trial campaigns with either undeclared or slightly bigger budgets.
(Niche/ Trial or Local)
Avantgarde – Invisalign – Big Bang City Initiative
Contract People – McVities – Breakfast Launch
Cosine – Tuborg – Activation in the Dark Market Russia
CPM – Asda – Leeds Food Festival 2013
REL – Danone Waters – Evian Live Young Regional Incentive
TRO – Pink Lady – Race for Life Partnership
TRO – Tenderstem – Trial and Awareness
(Low budget)
The Circle Agency – StubHub – Lucky Turnstile
Cosine – Lindt – Christmas in Sainsbury’s
House of Experience – Western Union – New Lower Fees and Family Reunion
Independent Events – Road Respect – Augmented reality roadshow
PRISM – Regaine – Facts Not Fiction World Cup Penalty Shootout
psLIVE – Air New Zealand – #cuddleclasstour
ShopSmart Agency – Dream Charity Scratchcards – Pilot Project
Category Q – New Product Launch or Relaunch
The Circle Agency – Relish – Broadband without the wires
Cosine – BT Sport – Field sales operation
Infinite – EE 4G – Roll Out
MG Promotions – Porter – Magazine Launch
REL – Blu – SKYCIG to Blu
Retail Marketing – Nokia 2520 – Launch Support
Gratterpalm – Gregg’s coffee – Relaunch Campaign
Category R – Most Effective Creative Sampling
Arnold KLP – Pepsi Max – Unbelievable Sampling
The Circle Agency – MaxiNutrition Protein Milk – When Life is Non-Stop
PrettyGreen – Cadbury – Launch of Cadbury Dairy Milk Ritz and Lu
Sense – Twinings – Infusions Office Sampling Campaign
TEAM Enterprises – Sparkling Ice – Beverage Industry’s Biggest Mover
TRO – Pink Lady – Race for Life Partnership
TRO – Tenderstem – Trial and Awareness
Category S – Innovation in Action
4D Design Display – Citroen – Relay World Premiere
The Circle Agency – Maxinutrition Protein Milk – When Life is Non-Stop
Independent Events – Road Respect – Augmented reality roadshow
The Life Agency – Grolsch – Swingtop Challenge
Nexus Engage – Now TV – Pop Up Digital Window
psLIVE – Wickes – Men at Work
Sense – Glaceau vitaminwater – shinebright
Category T – Most Effective Stand or Display Unit
A1 Events and Exhibitions – Skoda – At Goodwood
The Life Agency – Grolsch – Swingtop Challenge
RPM – Bailey’s Chocolat Luxe – Fountain
RPM – Now TV – Demo Tour
SSG – HTC One M8 – MWC 2014 exhibition stand
TEAM Enterprises – Sparkling Ice – Beverage Industry’s Biggest Mover
White Label – Krug – The Krug Kreperie
Category U – Operational Success of the Year
The Circle Agency – Relish – Broadband without the wires
CJ Retail Solutions – Asda – Music, Video and Games Relay
Kreate – Western Union – “send yourself home” global tour
McCurrach – Unilever – Compressed Deodorants Retail Execution
psLIVE – Turbo for 20th Century Fox – That Snail is Fast
REL – Camelot – New Lotto Launch
Sense – The Co-operative Food – Store Refit Events Programme
Category V – Team of the Year
This category rebounded back to 2012’s very high levels of entry, also attracting many of the biggest and best teams in FM&BE. The strength in depth was astonishing. To deal with this we have gone back to dividing the category into two to include FMCG teams in one shortlist and ‘other’ in another reflects the different challenges facing these teams.
Two golds have been awarded with one overall platinum team of the year to be announced on awards night.
FMCG
CPM – Lucozade and Ribena – Uncertainty, Change and High Performance
CPM – P&G – Transformational Change to Win Instore
Field Sales Solutions – Ferrero – Grocery & Impulse
Powerforce – M&S – Tasting Team, 7 years and counting!
REL – Mondelez – Cross Category Activation
REL – Molson Coors – Continue to raise the bar
Tactical Solutions – Heinz – Field Sales Team
Other
FMI – Electric Ireland – Sales Support Team
Gekko – Freeview – Retail Development Team
Hel’s Angels – SSE – The SSE Hydro, SSE Energisers
Infinite – Ubisoft – Ubifield Team
REL – Nikon – Team of the Year
Retail Marketing – Nokia – Field Sales Force and Academy Training Team
Retail Profiling – ASUS – Optimising Sales for ASUS
Category W – Staff Performance of the Year
Channel Advantage – Intel – Experience Intel Look Inside Tour
Infinite – Sony – Xperia Zone Access Live
Kreate – Mattel – “Hot Wheels” UK Tour
Kru Live – Badoit – Badoit Express
Lola Staffing – Bierfest – London Bierfest 2013
Tactical Solutions – innocent – team
YES Agency – Ferrero – Active Sell in Debenhams, Christmas 2013
Category X: Special Award – Best Ever Use of Brand Asset
Arnold KLP – Pepsi Max – The Magic’s in the Max
Gekko – Digital UK – UK Digital TV Switchover
Ignition – Coca Cola – The FIFA World Cup Trophy Tour
psLIVE – Turbo for 20th Century Fox – That Snail is Fast
REL – Red Bull – Booker Scotland Formula 1 campaign
TRO – BMW – PGA Championship at Wentworth