FMBE 2022 – Result (and Shortlist)

The 2022 FMBE Awards were announced at the Pavilion Ascot on Thursday 17th November in an evening hosted by comedian Simon Evans and with a party played to a packed dancefloor by Extreme Ways.

Agencies Powerforce (FM) and N2O  (BE) won the coveted Agency of the Year awards, sponsered by SpaceandPeople.  Powerforce also came out top in the Field Team of the Year category with an innovative joined Haribo and Molson Coors sales team.

Other big winners on the night saw Field Sales Solutions and P&G scoop the Campaign of the Year, sponsored by Elevate Staffing. The camapaign was also the product launch of the year winner for Lenor Outdoorable.

Strata Creative with Polestar was a highlight winner in brand experience, winning a strong immersive events (invited guests) category before a well-deserved silver in the Camapaign of the Year category.

The awards were also sponsored by Location Live and ONWRD, both valued suppliers by many of the award winning agency and brand teams on the night.

Frank Wainwright awards director spoke of the value of brand ambassadors and Yvonne Hankins, Fizz Experience, Costco and Chris Skelding, Tactical Solutions, innocent took home Brand Ambassador of the Year trophies.

A full results listing is below. A link to the shorlist is here  If you want to read more about how each category was won, there’s a winner page per category linked off this index page

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Sales Campaign of the Year

GOLD – Tactical Solutions – Mars Wrigley

SILVER – Powerforce – Pladis

BRONZE – REL Field Marketing – GSK Haleon

 

Most Effective Retail Experience/ Sales Event

GOLD – Fusion – Kia

SILVER – Backlash – Beauty Pie

SILVER  Fizz Experience – Aspire Drinks

BRONZE – Link Communication – CleanCo

 

Field Data Award

GOLD – Field Sales Solutions – Ferrero

SILVER – Tactical Solutions – Kellogg’s

BRONZE Field Sales Solutions – P&G

BRONZE Logobrand – Moet Hennessy

 

Most Effective Instore Marketing

GOLD Top Notch Sales – Bayer

SILVER Powerforce – LEGO

BRONZE Retail Marketing International – Premier Foods

 

 

Most Effective Tactical Campaign (ROI)

(Award presented by Blooming Fabulous Flowers)

GOLD Logobrand – Moet Hennessy

SILVER REL Field Marketing – Weetabix

BRONZE Fizz Experience – Shicken

 

Most Effective Tactical Campaign (Service Led)

(Award presented by Blooming Fabulous Flowers)

GOLD Channel Assist – Google Chromebook

SILVER Logobrand – Haribo

BRONZE Tactical Solutions – Mars Petcare

 

Team of the Year

GOLD Powerforce – Haribo/Molson Coors

SILVER Field Sales Solutions – Ferrero

BRONZE REL Field Marketing – Weetabix

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Brand Experience Categories

Most Effective Sponsorship Activation

GOLD Hue & Cry – Hennessy

SILVER Wasserman – BMW

BRONZE TRO and Fuse – Just Eat Takeaway

 

Most Effective Roadshow/ Shopping Centre Campaign

(Award presented by SpaceandPeople)

GOLD REL Field Marketing – Weetabix

SILVER The Circle Agency – Costa

BRONZE Gekko – Google

BRONZE N2O – Tesco

 

Most Immersive Event (Mass Consumer)

GOLD Backlash – Beauty Pie

SILVER The Circle Agency – Costa

BRONZE Strata Creative – Polestar

BRONZE We Are Collider – Waitrose

 

Most Immersive Event (Invited Guests)

GOLD Strata Creative – Polestar

SILVER Blackjack Promotions – O2

BRONZE N2O – Tesco

 

Most Effective Integration/Amplification

GOLD We Are Collider – Arcane

SILVER Hopper and Clarion Communications – Aldi

BRONZE The Producers – LEGO

 

Most Effective Shareable Brand Experience

GOLD Factory 42 – The Green Planet

SILVER We Are Collider – Arcane

BRONZE Hopper and Clarion Communications – Aldi

 

Most Effective Use of Influencers

GOLD N2O – Superdrug and Switchboard

 

Brand Experience Categories

Most Effective Sponsorship Activation

GOLD Hue & Cry – Hennessy

SILVER Wasserman – BMW

BRONZE TRO and Fuse – Just Eat Takeaway

 

Most Effective Roadshow/ Shopping Centre Campaign

(Award presented by SpaceandPeople)

GOLD REL Field Marketing – Weetabix

SILVER The Circle Agency – Costa

BRONZE Gekko – Google

BRONZE N2O – Tesco

 

Most Immersive Event (Mass Consumer)

GOLD Backlash – Beauty Pie

SILVER The Circle Agency – Costa

BRONZE Strata Creative – Polestar

BRONZE We Are Collider – Waitrose

 

Most Immersive Event (Invited Guests)

GOLD Strata Creative – Polestar

SILVER Blackjack Promotions – O2

BRONZE N2O – Tesco

 

Most Effective Integration/Amplification

GOLD We Are Collider – Arcane

SILVER Hopper and Clarion Communications – Aldi

BRONZE The Producers – LEGO

 

Most Effective Shareable Brand Experience

GOLD Factory 42 – The Green Planet

SILVER We Are Collider – Arcane

BRONZE Hopper and Clarion Communications – Aldi

 

Most Effective Use of Influencers

GOLD N2O – Superdrug and Switchboard

 

FM&BE Categories

Brand Ambassador of the Year (Field Sales)

GOLD Chris Skelding, Tactical Solutions, innocent

SILVER Rob Hatch, Powerforce, Haribo/Molson Coors

BRONZE Shane Purser, REL Field Marketing, Weetabix

 

Brand Ambassador of the Year (Brand Experience)

GOLD Yvonne Hankins, Fizz Experience, Costco

SILVER Janais Currie, Elevate Staffing, BMW

 

Most Effective Small Scale/ Local Campaign

GOLD Fizz Experience – Ajinomoto

SILVER Blackjack Promotions – DUFRY

 

Most Effective Product Launch/Relaunch

(Award presented by Pictures Experience)

GOLD Field Sales Solutions – Lenor Outdoorable

SILVER PRL In-Market Solutions – Lucozade Alert

SILVER REL Field Marketing – Cadbury, Caramilk

BRONZE Hopper and Clarion Communications – Aldi UK Veuve Monsigny Champagne

BRONZE Powerforce – Madri

 

Most Effective Targeting

GOLD  N2O – Coke Zero

 

Most Successful Virtual/Hybrid Event

GOLD  Philips – Philips

SILVER REL Field Marketing – Dell

BRONZE 2 Heads – World Business Council for Sustainable Development

 

Most Effective Stand or Display Unit

N2O – Fox & Ivy GOLD

Logobrand – Haribo SILVER

BRONZE Logobrand – Britvic

BRONZE  Xquisite – Inch’s

 

 

Operational Success of the Year

GOLD Elevate Staffing – Special Olympics

SILVER Powerforce – Nestlé UK (Nestlé Coffee Partners) & We Proudly Serve Starbucks

BRONZE Logobrand – Farrow and Ball

BRONZE N2O – Coke Zero

 

 

Professional Agency Management Award

GOLD Green Field Marketing

SILVER Logobrand

BRONZE Field Sales Solutions

 

Special Award: Sustainable Client Relationship

GOLD Logobrand – Britvic

SILVER Green Field Marketing – KP Snacks SILVER

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Campaign of the Year

(Award presented by Elevate Staffing)

GOLD Field Sales Solutions – Lenor Outdoorable

SILVER Strata Creative – Polestar

BRONZE Logobrand – Moet Hennessy

 

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Field Marketing Agency of the Year

(Award presented by SpaceandPeople)

GOLD Powerforce

SILVER Tactical Solutions

BRONZE Field Sales Solutions

BRONZE Logobrand

 

Extra award – New Agency of the Year

GOLD Green Field Marketing

 

Brand Experience Agency of the Year

(Award presented by SpaceandPeople)

GOLD N2O

SILVER We Are Collider

BRONZE Fizz Experience