REL Field Marketing

REL Logo - Large[161925]for siteREL is an award winning retail services business, predominantly working with branded manufacturers and retailers across multiple channels.  We support our customers through the entire shopper journey, focusing on the shopper environment, shopper engagement and shopper experience measurement.  We build custom solutions across these areas for our customers, and offer complete flexibility, so we can maximise the return on their investment.

Through ourselves, and our specialist agencies within our European group, we are able offer a broad range of outsourced sales and marketing solutions.  We build innovative solutions for our customers that help them win where people are engaging with or buying their products.  Our full list of services are as followed:

Shopper Environment

  • Dedicated Sales Teams
  • Tactical Sales Teams
  • Merchandising
  • Retailer Online Environment

Shopper Engagement

  • Sampling
  • Experiential
  • Active Selling
  • Retail Staff Training & Engagement
  • Event Management
  • Digital Engagement

Shopper Experience Measurement

  • Mystery Shopping
  • Auditing
  • Customer Satisfaction
  • Crowd Sourcing
  • Brand Audit
  • Online Conversion

We deliver solutions across all aspects in retail, including online. We cover all channels including:

  • Multiple Grocers
  • Impulse & Convenience
  • Wholesale
  • High Street
  • Department Stores
  • Specialists & Independents
  • Airside

Who we are

REL was founded in 1995 and privately owned through to 2007.  During this time the organisation broadened its services from the initial Waitrose demonstration programme to become a full service retail solutions business.  In March 2015, REL was acquired by Advantage Solutions and we are now part of a European Joint Venture between ASM and Smollan, called Advantage Smollan.  This alliance gives our customers unparalleled access to a global network of sales and marketing solutions.

Our vision, ‘loved by our people and first choice for customers’ was created with input from our people.  We don’t make soft drinks, chocolate bars or cameras.  Our product is our people and we are clear on the difference cultural engagement makes to ours and our customers’ success.  It is critical for us to have the full support of our people in the way we approach our operations.

Our core 3 principles guide us in achieving our vision and shape the way we work every day.

  1. Delivering what we promise
  2. Creating value
  3. Being great to work with

Additionally, we have a set of values which underpin the way we work:

  • Customers come first
  • Care for our colleagues
  • Be brilliant in all that we do

Our values have been expanded to form REL’s People Promise which is our mutual cultural commitment between colleagues and the business.  Like our vision and mission, our People Promise was created with input from our people.

Finally, we follow the mantra Winning Together.  Our customer’s success is our success and we don’t want to be as good as everyone else, we want to be significantly better.  At REL we achieve this through fostering a culture of ownership, accountability, responsibility & innovation and through investing in our business to ensure we are continually developing our offer to add real value for our customers.  At REL we never rest on our laurels, we can always do better and we dream, believe, deliver!
Summer Conference little

Find out more 






Contact Name: Tim Hunt, New Business Director
Telephone: 07805 759 388

REL Customer Support Centre

210 Wharfedale Road

Winnersh Triangle


RG41 5TP

Share:Share on LinkedInPin on PinterestTweet about this on TwitterShare on Facebook