The annual Field Marketing and Brand Experience Awards and BE Connected awards took place at Troxy on October 11th 2018.
The Top of the Pops themed event attracted a wide variety of entries from across both the brand experience and field marketing industries.
The full results are below, and an in-depth analysis of who won and why will be made available in the next issue of Field Marketing and Brand Experience Magazine. Photographs of the event will be shared online shortly.
Thank you to all attendees, sponsors and production who made the 2018 Field Marketing and Brand Experience Awards a roaring success.
Field Marketing Categories
SALES CAMPAIGN OF THE YEAR
GOLD REL Field Marketing – Logitech
SILVER Box Marketing – Pernod Ricard
SILVER Kellogg – Pringles
BRONZE Tactical Solutions – Duracell
MOST EFFECTIVE RETAIL SALES EXPERIENCE/SALES EVENT
GOLD Link Communication – Rustlers
SILVER Fizz Experience – Ferrero UK
BRONZE N2O – Castrol
FIELD DATA AWARD
GOLD Logobrand – Britvic
SILVER REL Field Marketing – Dell
BRONZE Powerforce – Molson Coors
MOST EFFECTIVE INSTORE MARKETING
GOLD Exsellence – Pladis
SILVER Gekko – Yamaha
BRONZE REL Field Marketing – Mondelez
BRONZE REL Field Marketing – Tetley
MOST EFFECTIVE TACTICAL CAMPAIGN (ROI FOCUS)
GOLD REL Field Marketing – Mondelez Easter
SILVER Tactical Solutions– Innocent
BRONZE Box Marketing – Pernod Ricard
BRONZE REL Field Marketing – Piri
E2. MOST EFFECTIVE TACTICAL CAMPAIGN (SERVICE-LED)
GOLD Instore – Sainsbury’s
SILVER MKTG – Wickes
BRONZE Logobrand – L’Oreal
TEAM OF THE YEAR
TEAM OF THE YEAR (Field Sales)
GOLD Powerforce – Pladis
SILVER Field Sales Solutions – P&G
SILVER REL Field Marketing – GSK
BRONZE Kellogg – Kellogg
TEAM OF THE YEAR (Demo/Exp)
PLATINUM Elevate Staffing – Oculus
SILVER McCurrach – Microsoft
BRONZE Mash Staffing – Nike
BRONZE Channel Assist – Panasonic
Brand Experience Categories
MOST EFFECTIVE SPONSORSHIP ACTIVATION
GOLD Vision Nine – Superdry
SILVER Fusion – Renault
BRONZE TRO – Nissan
MOST EFFECTIVE ROADSHOW OR SHOPPING CENTRE CAMPAIGN
GOLD N2O – Tesco
SILVER Woof London – Branston
BRONZE Ignite – JBL
MOST IMMERSIVE BRAND EVENT OR ROADSHOW (MASS CONSUMER)
GOLD Jackanory – Hamburg Convention Bureau
SILVER TracyLocke – Ferrero Rocher
BRONZE CSM Live – Liverpool FC
BRONZE GMR Marketing – Land O’Lakes
MOST IMMERSIVE BRAND EVENT (CONTROLLED AUDIENCE)
GOLD BD Network – Cadbury
SILVER Avantgarde – Bridgestone
BRONZE Make It Clear – Thales
MOST EFFECTIVE INTERGRATION/AMPLIFICATION
GOLD TracyLocke – Ferrero Rocher
SILVER Collider – Manomasa
BRONZE Produce UK – Quintain
BRONZE Vision Nine – Superdry
MOST EFFECTIVE INTERRUPTIVE EXPERIENCE
GOLD Hope&Glory – Marie Curie
SILVER House of Experience – Dignity in Dying
BRONZE Wasserman – Bombay Sapphire
CREATIVE INTELLIGENCE AWARD
GOLD WeAreFearless – Bridgestone
SILVER Verve – Guinness
SILVER Wasserman – BMW
BRONZE Vision Nine – Superdry
Field Marketing and Brand Experience Categories
BRAND AMBASSADOR OF THE YEAR
BA of the Year (Field Sales)
GOLD Chris Tarbuck, Tactical Solutions – Duracell
SILVER Phyllis Ward, REL Field Marketing – Weetabix
BRONZE Richard Hulme, Field Sales Solutions – Ferrero
BA of the Year (Demo/Exp)
GOLD Garry Lee, Channel Assist – Panasonic
SILVER Mudassar Ishfaq, REL Field Marketing – Dell
BRONZE Patrice Belton, Fizz Experience – Costco
BRONZE Ashley Day, REL Field Marketing – Panasonic
MOST EFFECTIVE SMALL SCALE/LOCAL CAMPAIGN
GOLD N2O – Castrol
SILVER The Circle Agency – Costa
SILVER MKTG – Reebok/UFC Apparel
BRONZE PowerSwitch – Darlie
PRODUCT LAUNCH OR RELAUNCH AWARD
Product Launch (FMCG)
GOLD PRL In-Market Solutions – Lucozade Ribena Suntory
SILVER PRL In-Market Solutions – Diageo
BRONZE REL Field Marketing – Tetley
BRONZE REL Field Marketing – Weetabix
Product Launch (non-FMCG)
GOLD McCurrach – Nokia
SILVER Mobile Promotions – Fuso e-Cantar
BRONZE TRO – Volvo
BRONZE HPS Retail 7 – Huawei
CONSUMER CAMPAIGN OF THE YEAR
GOLD MKTG – Cadbury/Premier League
SILVER TRO – Volvo
BRONZE Wasserman – BMW
BRONZE Collider – Manomasa
SMART BRAND ENGAGEMENT AWARD
GOLD Logobrand – Britvic
SILVER Flashmat – New Balance
BRONZE TRO – Nissan
MOST EFFECTIVE STAND OR DISPLAY UNIT
Most Effective Display Unit
GOLD Custodian Consultancy (PRL Group) – Uncle Ben’s
SILVER REL Field Marketing– Weetabix
BRONZE Custodian Consultancy (PRL Group) – Milupa
Most Effective Stand or Experiential Display
GOLD 4D Design – Coriant
SILVER Ignite – JBL
SILVER Undercurrent – Samsung
BRONZE Fusion – Renault
OPERATIONAL SUCCESS OF THE YEAR
GOLD Provision Events – Callaway Golf
SILVER Channel Assist – BOSE
BRONZE Brand Brewery – DHL
BRONZE Vision Nine – APP
PROFESSIONAL AGENCY MANAGEMENT AWARD
GOLD Ignite
SILVER McCurrach
BRONZE WeAreFearless
SPECIAL AWARD – MOST SUCCESSFUL EVENT SERIES OR SEASONAL SUCCESS
GOLD The Circle Agency – Dorset Cereals
SILVER REL Field Marketing – Mondelez
BRONZE Scene2 – World Vision
BRONZE Logobrand – William Grant
AGENCY OF THE YEAR
Small/Medium Agency of the Year
Channel Assist
Agency of the Year FM
GOLD REL Field Marketing
SILVER McCurrach
SILVER PRL Group
BRONZE Field Sales Solutions
Agency of the Year BE
GOLD N2O
SILVER MKTG
BRONZE Vision Nine
BRONZE Wasserman
SPACEANDPEOPLE BEST USE OF SPACE AWARD
GOLD MKTG – Cadbury Crème Egg
SILVER TPF – Sky Q
BRONZE Ignite – JBL
BRONZE Jackanory – Cadbury Crème Egg
BE Connected Awards
Creative Technology Award
GOLD TPF – Sky Q
Engagement App Development of the Year
GOLD TRO – Pravha
Experiential Venue Team
GOLD Broadgate, British Land with SpaceandPeople and Cube – Bordeaux Wines
SILVER The Natural History Museum, The NHM Specialist Events team – Hintze Hall
SILVER Waterloo Station, Network Rail with SpaceandPeople and Fusion Events – Kia
Resourceful and Creative Staff Supplier of the Year
GOLD POD Staffing (IQOS)
SILVER TRO Staffing (Mercedes-Benz Vans)
SILVER Elevate Staffing (Oculus)