The Traitors: Live Experience has announced a new partnership with family-led caterer Boulevard Events, bringing seasonal food and drink experiences to one of London’s most talked-about immersive entertainment destinations. Based on the BAFTA and Emmy award-winning TV show, The Traitors (produced by Studio Lambert for BBC in the UK and NBC in the US), The […]
At the recent IPM event, Experiential Expo, hosted at Picadilly Lights the Venue one of the predentations, on evaluation, by Michaeal Brown was also something of a precursor to the new 10 week Experiential Marketing Diploma hosted by the IPM, with Michael leading the course. The first cohorts are due to start in September and […]
1664 Bière has partnered with The Streets for a major live music activation celebrating iconic album A Grand Don’t Come For Free, placing the premium beer brand at the heart of one of this summer’s most significant British music moments. Developed by brand activation agency Zeal, the partnership combined live event integration, artist-led social storytelling […]
Robert Kenward, senior recruitment specialist, has joined forces with Disrupt Talent to launch Disrupt Search, a new joint venture that brings executive search into the company’s specialist recruitment offering for the events industry. As Managing Director of Disrupt Search, Robert will lead the new division, making his consultative approach to executive search available to more […]
Provision Events has been appointed to design and deliver the Fan Experience Village at the Genesis Scottish Open, securing a three-year partnership that places experiential marketing and fan engagement at the heart of one of golf’s biggest events. Following a competitive tender process, the event specialist will lead the planning, creative development, production and on-site […]
Experiential agency TRO, part of Omnicom, is showcasing a new approach to measuring the impact of live brand experiences through its latest work at this year’s Goodwood Festival of Speed. Combining audience insight, experience design, creative technology and real time measurement, TRO has developed an immersive activation that explores one of the biggest questions facing […]
eXPD8 has appointed Lucy Bains as Chief Operating Officer, strengthening its leadership team as the business continues to accelerate growth and expand its operational capability amid increasing pressure across the retail sector. Bains joins eXPD8 with extensive experience leading large-scale retail operations and transformation programmes, having built her career from the shop floor upwards, through […]
Global agency, IMA, today announces the majority acquisition of VF!, as part of its international growth strategy and commitment to expanding capabilities in the shopper marketing space. As part of the acquisition, VF! will join IMA as part of the Activation and Experience vertical within The Smollan Group, enhancing the agency’s end-to-end retail marketing function […]
Broadwick and Smart Group have today introduced Salt Hospitality Studio, a dedicated hospitality business built exclusively for Broadwick’s London venue portfolio and confirmed the appointment of Ben Tobin-Paris as Managing Director. Built into venue operations from the outset, the business will align food, drink, service, staffing and guest experience with the space, audience and rhythm […]
Global creative agency, Mox, has launched Mox/Worlds, a new division focusing on the next era of brand design, innovation, and experiences. Mox/Worlds will be led by former Altava, Chief Creative Officer Jaś Rewkiewicz. With brands increasingly moving beyond campaigns and into products, places and experiences, those worlds are becoming more tangible than ever. Matt Bolton, […]
This Summer starting on the 17th June, Deliveroo is tapping into one of football culture’s biggest obsessions: the rare pull. Diving deep into the nostalgia of collectibles and inspired by the anticipation of opening a mystery card pack, Scran of the Match is giving fans the chance to grab limited-edition packs at key matchday hotspots […]
The Strata Group, the leading independent integrated brand experience agency group, has acquired a 100% stake in brand experience agency, We Are Collider; a leading specialist in experience-led marketing for esports, gaming and consumer engagement. “Bringing We Are Collider into The Strata Group is a significant step in building an experiential network for brands and people on a mission,” explains The […]
FMBE’s BEst Connected Rising Stars, nominated through the FMBE Awards, are getting set for recognition alongside the latest Hall of Fame additions and a Lifetime Achivement award recipient at the BEst Connected Awards 2026, 26th June at The Woodman, Highgate. Looking ahead to the forthcoming event, Awards Director Frank Wainwright stated: “FMBE – and by […]
Branding, signage, custom fabrication and live event experts Live Team has acquired leading branding and signage business Desert Roots, who are based in the Kingdom of Saudi Arabia (KSA). The deal was announced today by Alastair Bewick, Group Managing Director. Live Team is part of The Team, a global sport, entertainment and music company. As […]
Lucozade has unveiled a major new summer football campaign, transforming London’s iconic BFI IMax Waterloo with a full-building wrap featuring England star Jude Bellingham. Developed by brand activation agency Zeal, the activity is designed to drive mass awareness and reinforce Lucozade Sport’s position as the trusted performance partner in elite sport. The campaign forms part […]
Grocery retail marketing has hit a structural tipping point according to latest industry research released by Chili publish. Campaign production now operates at manufacturing scale, but without the systems, controls, or reliability that underpin industrial production. The result is a growing gap between output and execution and this is increasingly putting revenue at risk. This […]
Globe Groupe’s acquisition in March of Avidity Group (the group incorporating FMBE and field, experiential and data businesses McCurrach, Wave, Zing, StandOut and Thumbprint) saw a UK and Ireland vacancy emerge at the pan-European field service agency Network, SSI. The gap – necessitated as Avidity is no longer independent – has been filled by not […]
Branding, signage and live event experts Live Team has acquired motorsports branding and signage business Sport Signage, as announced by Group Managing Director, Alastair Bewick. Live Team is part of The Team, a global sport, entertainment and music company. With a background in logistics, Sport Signage has been deeply involved in motorsports, particularly Formula 1, […]
Ian Millner, founder of Iris Worldwide and one of the industry’s best-known agency founders, has announced his first appointments following his departure from the business earlier this year. Millner has been appointed Chairman of independent brand activation group Zeal and Non-Executive Chairman of creator economy agency NewGen, in newly created roles designed to support the […]
The UK’s largest TV Out-Of-Home (OOH) Network, C-Screens, has announced its slate of outdoor screening venues and planned events, set to encourage more shared enjoyment of the summer’s biggest sporting spectacles. Across 2026’s packed summer season, C-Screens is bringing the drama and tension of this summer’s World Cup out into the open, creating open-air fanzones […]
A second meeting of MEN, the new peer support network for men working across the events industry, will take place this August 12th in Victoria, London, following a strong response to its inaugural gathering earlier this year. The first MEN session, held on 13th May, brought together industry professionals for an informal and confidential conversation […]
Experiential agency Positive Experience has delivered the latest iteration of MOTH: Licence as demand grows for immersive, culture-led brand experiences. Experiential agency Positive Experience has partnered with MOTH to bring back its popular MOTH: Licence activation, transforming a Shoreditch retail space into a three-day cocktail corner shop experience and giving away 10,000 free Margaritas to […]
Putting the UK’s favourite organic tofu brand directly into the hands of tens of thousands of consumers across 25 live days, 7 cities, and 4 major festivals. At the heart of the campaign is iMP’s boldly wrapped vehicle. A vibrant, lime-green truck plastered with Tofoo & Co.’s punchy “You Too Can Foo” creative. It’s impossible […]
Positive Experience partnered with Oatly to deliver one of the standout experiential activations at this year’s London Coffee Festival, transforming the brand’s Spring/Summer Look Book campaign into a fully immersive live experience. Created for the festival at the Old Truman Brewery, Oatly’s “Breaking News” kiosk reimagined the traditional coffee stand as a theatrical newsstand-meets-live newsroom […]
Brand activation group Zeal has been named one of The Sunday Times Best Places to Work 2026, recognising its commitment to building a culture where people can thrive creatively, professionally and personally. The accolade places Zeal among an impressive group of businesses celebrated for outstanding workplace culture, including fellow creative industry names such as Mother and […]
Oatly, the world’s original and largest oat drink company, known for shaping beverage and cultural trends, today announced the launch of the world’s first Bike-Thru, collaborating with local tastemakers, to create a rotating menu of oat-based signature drinks rooted in culture, shaped by the city, and designed for everyday life. Amsterdam has always been a […]
(photo: Paul Clarke – Kru Live team showing some Crunchyroll energy) Crunchyroll, the ultimate home for anime worldwide and home to one of the world’s largest dedicated anime libraries, partnered with Outernet London and Kru Live to deliver a free immersive fan experience as part of Ani-May, its month-long global celebration of anime. Produced by […]
Youth marketing agency Raptor has appointed Group Account Director, Molly Chappin, to its Board of Directors as it focuses on organic growth and expanding its leadership team to position the agency for scale. Chappin joined Raptor in 2021 as Senior Account Manager before progressing to Account Director in 2022 and Group Account Director in 2024. […]
Global brand experience agency, The Park has appointed award-winning creative leader Steve Elston as Creative Director, marking a significant milestone in the agency’s growth across Australia and the Southern hemisphere. As the first Creative Director in The Park’s Australian business, Elston will lead the creative direction of major campaigns and brand activations across the region. […]
Ultimate Sevens, a new global rugby sevens championship, today announced a strategic partnership with OS Studios, the global fan engagement agency and production company behind major live experiences and broadcasts across gaming, sports and entertainment, aiming to redefine how rugby sevens is experienced, distributed and consumed by both existing and a new generation of fans. […]
Event technology platform gther has announced the appointment of Hana Robinson, who joins the business following eight years at BBC Studios, where she led the delivery of high-profile, large-scale events as Senior Event Producer. Hana’s appointment marks a significant step in gther’s continued investment in deep, real-world event expertise, bringing first-hand experience of delivering complex, […]
Disaronno International UK (DIUK) is expanding its presence across UK festivals, taking its Tia Maria House Party to three festivals between May and August 2026. Working with Sense, The Tia Maria House Party has been created to strengthen the brand’s connection with Gen Z and Millennial audiences through a nostalgic, music-led festival experience inspired by […]
Global full-service agency IMA, part of the Smollan Group, today announces the promotion of Emily Crabtree from Director of Growth to Global Marketing Director, a new position for the agency. In her new role, she will align global marketing strategy across IMA’s offices, supporting new market expansion, rebrands of existing Smollan entities, and the continued […]
Evolution Dome, the specialist provider of temporary inflatable event structures, has announced the expansion of its US operations with the opening of a new office in Orlando, Florida. The Orlando base will operate in conjunction with the company’s existing facility in Rochester, New York, and its headquarters in the UK. This addition is intended to […]
Brands at Work has acquired creative agency Chorus to redefine connected brand experiences. By fusing experiential marketing with creative communications, the newly expanded Group empowers brands to turn strategy into campaigns and experiences that move people everywhere. The move brings together two highly specialised forces. Brands at Work anchors the offering with its globally recognised, […]
WKD and Raptor hosted two parties so guests could choose their WKD Side. Neighbouring venues in Leeds offered distinctive experiences that reflected WKD. WKD transformed two neighbouring venues with different sounds, energy and vibes to reflect two WKD sides. The event on 6th May 2026 celebrated the launch of WKD’s new ATL campaign – ‘Got […]
Broadwick and Smart Group have today announced plans for a joint venture catering business that will operate as the exclusive food and beverage partner across Broadwick’s London portfolio. Guests now expect food, drink and service to match the quality of programming and production. The hospitality studio is being built to meet that expectation, embedding it […]
iMP Experiential & Product Sampling has launched a high-impact UK tour for Burger King x Pringles, bringing two iconic brands together through a bold, retro-inspired sampling campaign. Kicking off at Whoppercon in Manchester on Tuesday 21 April, the activation marks the start of a nationwide run from 1st May to 25th May, travelling from Edinburgh […]
London’s Grade II-listed East End venue, Troxy, has announced an increase in capacity to 3,600 following the completion of a £1.5 million transformation project. The works deliver a fully upgraded guest experience, blending the venue’s 1930s Art Deco heritage with modern, audience-first design. A key part of the project sees previously disused basement areas reopened […]
Thatchers Cider will be landing at university campuses with Juicy Sounds: Fresh Press. The nine-stop music tour arrives at Student Unions, clubs and bars across the UK from April to June with parties hosted around a giant hot air balloon. Showing up on campus and in popular student venues at sundown, Juicy Sounds: Fresh Press […]
Elevate, the world’s largest peer-led mentoring and personal development programme for the events industry, hosted its annual kick-off event in London on 22 April to launch its 2026 programme. Since it was founded, the free-to-join programme has supported over 3,000 individuals across the sector. Held at White Rabbit Studios in Shoreditch, the event welcomed over […]
GottaBe!, a Southampton-based marketing agency, has been awarded both a winner and a runner-up award at the HSBC and FSB Small Business Growth Awards for the South and Thames Valley region. The agency, which boasts a DEI-focused marketing branch through its GottaBe! Ethnic arm, won in the Diversity & Inclusion Award category for South and […]
Sparks, a global brand experience agency, today announced the appointment of Sebastian Dreyfus as Managing Director, EMEA. Based in London, Dreyfus reports directly to Melissa Levy, President of Sparks, and joins the Sparks Senior Leadership Team. Dreyfus joins Sparks at a pivotal moment for both the industry and the business, as demand for live and experiential […]
(Photos courtesy of Mance Communications) Peppa Pig: Surprise Party, the immersive experience for children aged 1-6, officially opened its doors at Metrocentre Gateshead, bringing the beloved world of the animated TV series to life for little ones and their families. The experience, which started in the last week of March and continues to mid-July has […]
With help from its rostered experience agency The Circle Agency, Costa Coffee brought matcha to the nation through a UK-wide experience campaign. Centred around a giant cup of iced matcha that doubles as a vending machine and branded plushie bag charms, the tour ran until 29 March 2026. The experience toured market squares across 10 […]
Experience agency We Are Collider staged Red Bull’s global Wololo esports tournament across four iconic London venues with a narrative theme that echoed a Roman journey to Londinium The annual Red Bull Wololo esports tournament has just made its London debut with help from brand experience agency We Are Collider. The 2026 Wololo edition – a pinnacle of the […]
Experiential agency, The Park has unveiled a striking new exhibition experience for CHU Underwriting Agencies. ‘Which side are you on?’ was unveiled at the 2026 Steadfast Convention on the Gold Coast, Australia. The immersive installation is designed to challenge, engage and inspire brokers and industry partners by making the value of strata insurance immediately tangible. […]
(photography by permission – Persuasion PR/ BBH Singapore/ Marriott Bonvoy) Marriott International and BBH Singapore brought Marriott Bonvoy’s “Loyalty’s Just That Easy” campaign into the real world this past weekend with a two-day activation in Mumbai, designed to show how joining and using its loyalty programme is as effortless and enjoyable as drinking a cup […]
Identity has established Australian operations, completing the global experience agency’s major projects footprint across UK and Europe, the US, Middle East and Australia. The agency can now deliver major sporting events, expos, business conferences and cultural activations seamlessly east to west, with local expertise backed by global infrastructure in every market. Establishing Australian operations Identity […]
Multi-award-winning creative brand experience agency N2O has partnered with Beauty of Joseon to deliver an experiential pop-up at Westfield Stratford City over the Easter Bank Holiday weekend (3rd, 4th and 6th April), designed to cement the brand’s position as the number one K-Beauty choice for UK shoppers. As the UK beauty market becomes increasingly saturated […]
After more than four decades shaping the global experiential industry, Pepe Parra has announced a new chapter. Following the sale of experience agnecy 2Heads, Parra is now investing his experience and vision into gther, a modular event technology platform designed for the next generation of events. Built to support networking-led conferences, experiential formats and community-driven […]
iMP Experiential & Product Sampling has launched the first phase of a high-impact, seven-week nationwide tour for Ritter Sport chocolate. Combined with two more scheduled activations in 2026, the activation is set to put 1 million+ chocolate bars directly into consumers’ hands across the UK. Travelling to key cities including Newcastle, Nottingham, Liverpool, London and […]
Palmer’s is celebrating the launch of its New Tahitian Vanilla Body Range, with its first ever pop up acti, inside London’s Westfield White City shopping mall, where it will be open to the public from Friday 27th March through to Sunday 29th March 2026 inclusive. Palmer’s Vanilla Dreams Diner is where soft served ice cream […]
(all images accreditrd to Getty and supplied by ECB) History was made across two days at The Hundred Auction (12-13 March), with 169 cricketers signing up to eight new teams for a combined £11.9m. The Venue choice meant that this ground-breaking event could be delivered in the heart of London in a versatile space for […]
Subway – the title sponsor of the Women’s League Cup football tournament – is marking the Cup Final on Sunday 15 March with a fan experience that echoes the competitive spirit of the pitch… in sandwich form. As Subway’s dedicated experience agency, Circle, who also delivered the brand’s 2025 partnership amplification, devised this year’s activation to […]
Experience agency Identity has acquired Coda, a specialist healthcare communications agency. The partnership creates IdentityCoda, strengthening Identity’s ability to support pharmaceutical and healthcare organisations with compliant, high-impact events and experiences across global markets. Founded in 2015, Coda has built a reputation for delivering technical excellence and creative clarity across global healthcare meetings, congress programmes, and […]
Solicitor firm Wilkes has advised WASS Holdings Limited on the acquisition of four entities operating under the “Creative Live” banner — Creative Hire Limited, Creative Hub Limited, Be Creative Modular Limited and Creative Event Spaces — consolidating the group under a single holding company. WASS Holdings Limited was established by the majority shareholders of the […]
Elevate Global has published a new Female Health & Wellbeing Policy Template as part of its ElevateHER initiative, designed to help businesses across the events and marketing industry better support women in the workplace. The template has been developed in response to findings from the ElevateHER report, The State of Work for Women in Events and […]
Left to right: Gill Taylorson, Ben Robinson, Lucy Boyd, Josh Bulley, Jake Sims-Fielding Culture-first creative agency, Proud Robinson + Partners has launched a new experiential arm, Renaissance. Built by a senior team with backgrounds across brand, culture, sport and creative, Renaissance will imagine, design and deliver real-world brand experiences. For over a decade, PRP has […]
Raptor, the global youth marketing agency, is recruiting the sixth cohort of young people for its free learning programme, Raptor Academy. Returning for its sixth year, the three-month virtual programme supports 18-24 year olds across the UK, US and Europe in taking their first steps into marketing and the creative industries. Through bespoke workshops led […]
Provision Events, a leading global event activation agency, is pleased to announce the opening of two new international offices in Edinburgh, Scotland and Barrie, Ontario, Canada. This expansion strengthens the company’s presence across key markets and enhances its ability to support clients around the world. Nearly 22 years after its founding, Provision Events has grown […]
Westfield, Shepherd’s Bush, London: 20th – 22nd February The Trafford Centre, Manchester: 28th February – 1st March Eldon Square, Newcastle: 7th – 8th March To celebrate the launch of Double Serum Foundation, Clarins is bringing The Radiance Studio, an immersive pop-up activation designed to introduce consumers to the new product, across three major UK […]
(Photography – Bag – Adam Shaw for Lidl, Models – Nik Bentel for Lidl, by permission from The Romans) That’s going straight in my trolley… Lidl is back with a BANG this fashion season, as the supermarket announces its second partnership with viral avant-garde designer, Nik Bentel. Introducing…the Lidl x Nik Bentel ‘Trolley Bag’ – […]
YTL Live, the operating company for the new live entertainment complex in Bristol, has today announced Aviva, the UK’s leading diversified insurer, as the new partner of Bristol’s 20,000 capacity indoor arena, marking a major milestone in the delivery of one of Europe’s most ambitious live entertainment venues. The landmark and long-term multi-million-pound sponsorship agreement […]
Inflatable event structure specialist Evolution Dome will officially launch The Pink Book at International Confex 2026, a practical, experience-led guide designed to support event organisers using inflatable temporary structures in both indoor and outdoor environments. Developed from an extensive series of industry-led articles, The Pink Book addresses a growing need in the events sector for […]
Experian has launched a new student financial education campaign in Manchester, transforming the city into a live, interactive challenge designed to reflect the real financial pressures students face. The Experian campaign responds to growing evidence that financial pressures are shaping the student experience. New analysis from Experian shows that overall student debit and credit card spending fell by […]
Elevate, the world’s largest free mentoring programme and personal development community for professionals in the events industry, has launched its first international hubs in Australia and the USA. Founded in London 10 years ago, Elevate is run by industry leaders Melissa Noakes, Max Fellows and Peter Kerwood and has supported more than 2,500 event professionals […]
A fun initiative by Asda to help single shoppers find love in the aisles on Valentine’s Day has become a viral sensation and a huge talking point on social media. Hundreds of thousands of people are posting, sharing and tagging friends in comments after seeing others posting about Asda introducing special red shopping baskets on […]
Moonpig have popped up at Victoria station on Thursday 12th February with a special ‘push the button’ competition for commuters to win Valentine’s prizes. Reminding thousands of passers by that there is just a couple of days to ensure your Valentine feels loved this year, a huge red heart button could be pressed on the […]
Strata, part of The Strata Group, has been named as a supplier on Crown Commercial Service’s (CCS) RM6364 Media and Creative Services framework, Lot 6 (Events). The appointment recognises Strata as a valued international delivery partner for UK Government departments and public sector organisations. Being named on Lot 6 – Events means central Government bodies […]
Brand experience agency Avantgarde today announces the appointment of Sam Pepper to the role of Global Executive Creative Director. Sam’s promotion comes as the agency configures for growth following its recent expansion of the London Senior Leadership team. With over fifteen years of experience at the likes of Wasserman and Agency Space, Sam first joined […]
Brand experience agency, The Park, has boosted its team with the addition of a new account manager, based in its Sydney office. Harley Moriarty joins as an Senior Account Manager and Producer, where she’ll be supporting the agency’s growing range of B2C and B2B brand activations. She joins from Greenhouse Tech hub, where she helped […]
Immediate, home to trusted brands people love, today announces the launch of IX, a dedicated experiential agency designed to connect consumer facing brands with passionate audiences through live moments. Led by Director of Experiential, Rob Hunt, IX launches to meet the growing demand for authentic, real-world connection. IX offers a full-service ecosystem, distinguishing it from […]
Global catering, hospitality and brand logistics specialist Global Infusion Group has announced that it has certified as a B Corporation (B Corp), joining a global movement of businesses committed to balancing profit with positive social and environmental impact. Certified by B Lab, the not-for-profit organisation behind the B Corp movement, Global Infusion Group has met […]
Sir Tony Robinson, famed for time travel as Blackadder’s Baldrick and the denizen of TV’s Time Team, played host to a celebration of FMBE’s past, present and future at Troxy London as the Awards looked back on past champions, cheered the present winners and gained insight into future stars. The event saw reverse birthday presents […]
Creative Brand Experience studio, Union Collective has formed a strategic partnership with hospitality industry specialist Dean Callan in a bid to prioritise authentic on-trade insight across the drinks sector. With this partnership, Union Collective doubles down on its mission to set a new standard for innovation in the drinks and hospitality marketing landscape, delivering their […]
Recently launched Field Marketing and Retail Execution software Retailwise, created by Staffwise the Workforce and Scheduling software has taken up a leading role at FMBE as the events multiple category sponsor and on-site activation partner. The increase in sponsorship profile follows a successful trial last year where Staffwise sponsored the People Powered category. This year’s […]
As Ford Motor Company roared back into Formula 1 with the reveal of its new racing lineup, inflatable structure specialist Evolution Dome was on the ground to ensure the event infrastructure was just as cutting-edge as the cars. For the “Ford F1 Spring Reveal” Evolution Dome US deployed a sleek 10m inflatable dome to house […]
This year’s FMBE Awards sees the return of SpaceandPeople as lead sponsor. It is the 21st year of FMBE Awards and SpaceandPeople has, through that time, been the most consistent industry voice in championing quality and best practice activations across the industry. The support SpaceandPeople shows is exemplified by the welcome return of SpaceandPeople’s collaboration with Network […]
FMBE Awards is delighted to announce that Elevate Global is the supplier sponsor of staff to the event for the fourth year in succession. The Elevate team will take on all the hosting duties of the event alongside the FMBE team. The agreement comes after outstanding feedback for the hosting of last year’s event, which saw […]
Identity, the experience agency behind some of the world’s most memorable events and brand experiences, today announces the opening of its new Dubai office at Expo City Dubai – the legacy of Expo 2020 Dubai. The agency’s new base at Sky Quarter A, Mobility District, positions Identity at the heart of one of the world’s […]
Global creative agency, IMA, has launched IMA Benelux, a new office created to accelerate growth across the Benelux market and expand the agency’s local offering. The new Amsterdam hub will bring two Smollan Group agencies, Dutch Moving Media and Hamilton Bright Events, together under the banner of IMA Benelux. The move will bring IMA’s experiential capability […]
REL Field Marketing transitions to global retail leader Smollan, cementing a new chapter in the UK and Ireland’s retail evolution. In a bold move that reflects the rapidly shifting landscape of global retail, REL Field Marketing, one of UK and Ireland’s most trusted retail solutions businesses, has officially announced its transition to operate under the […]
Experience agency group Identity has launched Identity Sport, a new global sports proposition designed to deliver creatively ambitious, fan-first experiences for major sporting events worldwide. Built around a fan first by design philosophy, Identity Sport integrates creative, ceremonial, broadcast and operational expertise to deliver high-impact sports experiences at scale. The proposition combines brand activation, live […]
Impact XM and Jack Morton, two of the world’s leading brand experience agencies, today announced that they are merging to create one of the industry’s most comprehensive global experiential partners. The agency will be supported by The Riverside Company, a global investment firm that believes deeply in the power of experience and the long-term growth […]
FMBE Awards is delighted to confirm a new partnership for its Awards evening with Innovate Live. Innovate Live is a flexible supplier with expertise that spans technical production, bespoke solutions, and creative technology. Founded by business director Kai Brittain, Innovate Live has an established track record across the broadcast, events, media and experiential industries. The […]
Avantgarde, today announces the expansion of its leadership team with Richie Gage as Head of Live. Joining him on the senior leadership team is Alex Faulkner, Client Services lead, and Sandra Perriot, Strategy lead. Richie brings over two decades of experience to the agency, having worked across campaigns for the likes of Netflix, Airbnb, Nike, […]
Provision Events, the global sports marketing agency with over 20 years of activation expertise, has announced the launch of PVE Live, a new specialist division focused on creating premium live brand experiences across the UK and Europe. PVE Live expands Provision Events’ core offering beyond its well-established roots in sport, positioning the agency to support […]
PrettyGreen – the Global Fame Making agency, has acquired performance marketing business, PinPoint Media as part of the agency’s long-term growth strategy. PrettyGreen now holds the majority stake in PinPoint Media while founder Oliver Bruce retains a meaningful shareholding and continues to lead the agency as CEO. The acquisition of PinPoint Media, for an undisclosed sum, expands PrettyGreen’s integrated communications […]
Simon Hambley, Group CEO of Strata with Lora Lutostanska-Enthoven, Founder of Wonderland Agency Strata has acquired Wonderland, a female-led London-based experiential event production agency delivering creative events and experiences for global brands. Founded in 2008 by Lora Lutostanska-Enthoven, Wonderland has become a trusted partner for brands such as Amazon, Red Bull, Shein, Microsoft, Tik Tok, […]
Energy has announced the appointment of Rory Sloan as its new Managing Director, marking an important milestone in the agency’s continued growth across experiential marketing and creative OOH. Rory brings over 20 years of agency leadership experience, having held senior roles at RPM and Avantgarde, where he worked with major brands including Sky, Diageo, Honda, […]
Global youth marketing agency Raptor has launched apex, a dedicated culture division for brandsnthat want to reach discerning, culturally connected audiences through authentic storytelling and live experiences. Operating as Raptor’s cultural intelligence arm, apex will help brands earn attention rather than buy it, turning cultural instinct into launch platforms, festival activations and long-term strategic frameworks. […]
Jon Shone, seasoned live events professional with more than 20 years’ experience in musical direction, event production, and show design, has joined London-based boutique marketing agency Goho. Jon began his career as a keyboard player and arranger in the UK theatre and pop scene, a path that led him into musical direction for artists across […]
London welcomed 2026 with a world-class New Year’s Eve firework display that celebrated the capital’s spirit of unity, bringing millions of people together across the UK and around the world. Commissioned by the Greater London Authority (GLA) and produced and delivered by experience agency Identity for the fourth consecutive year, the 12-minute show lit up […]
Samsung is unveiling a landmark digital experience in Piccadilly Circus that transforms the live moods of London into a responsive visual spectacle. Developed with integrated digital marketing and advertising agency Cheil UK, with media support from Landsec and Ocean Outdoor, the campaign aims to create mass awareness of Samsung’s leadership in AI-powered consumer technology. The […]
Martine McCutcheon has teamed up with Costa Coffee to recreate the heartwarming airport scene from Love Actually, celebrating those first special moments when loved ones reunite. A Welcome Home event was created for Costa Coffee by agency 72Point PLAY. The Love Actually star joined a special welcome committee at Stansted Airport on 4th December, greeting […]
Dalziel & Pow, the global strategy and design studio, has created a storytelling-led way-finding, retail strategy and design for the new Guinness Open Gate Brewery London. Doors open to the public for Guinness Open Gate Brewery London on December 11th, offering visitors the chance to experience the magic of Guinness across brewing, food, retail, and […]
Right Formula and Crunch announce a strategic integration that strengthens their collective position within the F1 ecosystem. The addition of Crunch Communications marks an important step in Right Formula’s continued expansion as a leading independent consultancy group in the sport. Right Formula has agreed to acquire the entire issued share capital of Crunch. Both organisations […]
Identity, the global experiential agency behind some of the world’s most ambitious brand experiences, today announced a significant expansion of its US operations, marked by the agency’s recent standout activation for Red Bull. The Red Bull Winter Edition launch, delivered with Olympic champion Lindsey Vonn, signalled a powerful moment for Identity’s stateside work. Set among […]
The Power of Events, the not for profit organisation launched in 2023 to provide better understanding, respect and value for the UK Events Industry, has announced the expansion of its UK Schools Engagement Programme into the North East with the new Leeds region. This unique initiative is connecting thousands of young people with the dynamic […]