Mail Metro Media has teamed up with Asda on a unique experiential competition, bringing the ‘Asda Price’ to life at one of London’s busiest transport hubs. The Asda Check-Out Challenge brings the nostalgic fun of Saturday night TV game shows to King’s Cross station, with the supermarket staging a ‘Generation Game’ style competition for the […]
Strata, the brand experience agency which is part of the Strata Group has begun its first steps towards international expansion with a strategic focus on the Middle East. Senior Account Manager Gabriella Duranti-Hey has relocated to the region on an extended assignment to explore business development opportunities, meet existing and prospective clients and assess the […]
Experiential agency, Hot Pickle unveils Hot Pickle Innovation Lab, a bold new innovation division dedicated to tackling some of the most pressing challenges and opportunities shaping the future of food culture. The Hot Pickle Innovation Lab has been quietly developing over the past decade, delivering major insights and innovation projects for world-leading brands including Hello […]
UK remains the most innovation-led Consumer Packaged Goods market, with 7% of sales coming from new product development (NPD) – the highest in the EU6 Category hotspots include milk-based drinks, sports and energy drinks, and frozen foods – reflecting consumers’ need for lifestyle fit, value and convenience Heritage reinvention and challenger disruption fuel UK innovation […]
The Power of Events has announced the expansion of its UK Schools Engagement Programme into the Bath and Bristol region. This initiative is connecting thousands of young people by providing insights, inspiration and career pathways into the industry. The Power of Events is a not for profit organisation which launched in 2023. It’s aim is […]
Reg&Partners is pleased to announce that Mind Candy have appointed Reg&Partners to sell licensing and promotional partnerships for their award-winning IPs Moshi Kids, Moshi Monsters and World of Warriors. Mind Candy’s flagship brand, Moshi Monsters was created in 2007, with the company launching an online virtual world for kids, Moshi Monsters in 2008. The brand […]
Acosta has confirmed the appointment of Victoria Phillips as Group Commercial Director. Victoria has over 15 years’ experience in Field Marketing, most recently at Retail Marketing Group and its agency Storey. Her experience has been predominantly across consumer electronics, fashion, automotive, and events, Victoria has worked with several global brands such as Nike, Peloton, Beats, […]
Movista Inc., a market leader in frontline retail workforce software, announced the release of its long-awaited AMP Core architecture this week. The new system, built on a cutting-edge modern data infrastructure, is designed to integrate seamlessly with customer systems and leverage the next generation of AI-based optimizations. Erik Burckart, Movista’s Chief Product & Technology Officer, explained: “AMP […]
Grey Goose vodka is proud to announce its return to the US Open for the 19th year to serve the Grey Goose Honey Deuce US Open signature cocktail. The French vodka brand once again invites fans to toast world-class tennis with the season’s hottest accessory, this year going beyond the tournament grounds with a new, […]
Smyle has been appointed by ITV to deliver ITV Palooza 2025, which returns in the commercial broadcaster’s 70th year. ITV Palooza is ITV’s annual upfront event at which new commercial opportunities and programming are shared with an audience of key advertisers, agencies and talent. For the first time the experience will take place at London’s […]
The Reach Events Scholarship Initiative today unveils ‘Reach 2.0’ – a legacy-driven restructure that formalises governance, strengthens delivery, and sets a clear path to grow scholarships from three to five per year. The Reach (Race Ethnicity And Cultural Heritage) Events Scholarship Initiative was launched in 2022 to provide a fund and help support Black, Asian and […]
Seed, the dedicated student and Gen Z marketing agency for clients including Levi’s, Lululemon and Spotify, has appointed Alice Westwood as Creative Director. Joining from 1 August 2025, Westwood has been hired to lead the agency’s creative excellence and cultural impact, while further enhancing its mission of delivering experiences that turn curiosity into conversion. Leading […]
Highland Single Malt, The Dalmore, has unveiled the third edition of its acclaimed Luminary Series – an collaboration with longstanding partner V&A Dundee, Scotland’s design museum. Since 2022, the series has brought together globally recognised creative talents, each edition is auctioned to raise funds for V&A Dundee. To date, the partnership has seen The Dalmore […]
Brand experience agency, The Park has been selected as experiential provider for China Airlines’ sponsorship of the China Airlines Gold Coast Half Marathon. The partnership which took off earlier this month will see The Park lead on the design and development of assets, and the production and execution of China Airlines’ on-course activity for the […]
Acosta Europe today successfully convened a pivotal gathering of brand, retail, and trade association leaders at its inaugural “Retail 2.0” event in London. Acosta Europe created the event to equip senior retailer and manufacturing executives with the insights and strategies needed to navigate a rapidly evolving market. The event fostered discussions on preparing for the […]
iMP were commissioned by global family tracking app Life360 to design, build and activate a London-based replica of an experiential PR stunt carried out in Manhattan, New York earlier in July. Life360 is a family tracking app that allows parents to monitor their kids’ activity on their smartphones. To generate more awareness of the app […]
Senior property leaders from some of the most recognised retail brands will take the stage to share their insights at the UK’s largest retail property event. GRO Retail has announced its headline speakers for its Autumn edition, taking place on 30 September and 1 October 2025, at Old Billingsgate Market, London. Confirmed speakers include: Doug […]
Independent creative agency RPM has transitioned to an Employee Ownership Trust (EOT), marking a new chapter for the 30-year-old business. The move reflects RPM’s long-standing commitment to putting people at the heart of the business, while securing its independence for the future. The decision follows a period of succession planning and a broader review of […]
Field Marketing Agency of the Year Powerforce has been named the best place to work for women in the UK in the scheme’s Large businesses category. Great Place To Work UK has unveiled its 2025 list of UK’s Best Workplaces for Women. A total of 330 UK-based organisations from a range of industries including financial services, […]
July saw the release of Dusk’s limited edition Willy Wonka & The Chocolate Factory collection. The range consists of scented candles, room sprays and bath and body products. To celebrate the launch, The Park built a whimsical “Whiff & Wonder” pop-up in the centre of Sydney’s iconic Queen Victoria Building, allowing visitors to step into […]
Evolution Dome’s rapid deployment of its signature inflatable structures helped bring Lego’s high-speed ‘Build the Thrill’ event to life at Battersea Power Station this weekend, with just three hours available for build and de-rig on either side of the event. In support of the British Grand Prix, Lego transformed the iconic London landmark with family-friendly […]
MCI UK , an engagement marketing agency and part of the global mci group, has launched a new strategic direction—bringing together a 60-strong expert team across the country to offer clients a powerful, integrated engagement agency model. MCI UK serves clients across financial services, technology, healthcare and professional services, delivering end-to-end solutions—from strategic consulting and […]
Broadwick Group is proud to announce a landmark partnership with Troxy, the iconic East London venue celebrated for its rich history, unique Art Deco architecture, and its legacy as one of the capital’s great independent music spaces. This new chapter will see Broadwick and its group of companies come together to build on Troxy’s existing […]
Sledge, the proudly employee owned and purpose-led, UK-based agency with expertise in live events and film, today unveils its new value proposition – Experiences that Impact People. Not the Planet. Designed to reflect the agency’s specialism in creating immersive, story-led experiences that support brands to become a powerful force for good, it is complemented by […]
Outernet London has launched a real-time visitor analytics system. Powered by Meshh and Virgin Media O2, the new system offers unmatched insight into audience behaviour, transforming how the ROI of immersive experiences is measured. Outernet London, the innovative media and entertainment district located at the intersection of Tottenham Court Road and Charing Cross, has launched […]
The Power of Events, the not for profit organisation launched in 2023 to provide better understanding, respect and value for the UK Events Industry, is thrilled to announce the expansion of its UK Schools Engagement Programme with the launch of the London Hub, its largest region. This unique initiative will connect thousands of young people […]
Award-winning brand experience agency, N2O, is delivering a two-week tour of the nation where consumers can nominate local heroes Launched in Southampton on June 6th, the experiential campaign invites the public to nominate their local heroes via written messages at a bespoke, interactive stand. The activation will visit key cities, including Edinburgh, Birmingham, Belfast, Liverpool, […]
This week the lush and mysterious world of Sugarlandia is calling London’s rum enthusiasts to discover Don Papa — a single-island rum from the Philippines. In celebration of Don Papa’s relaunch into the UK, starting on Philippine Independence Day, Don Papa is bringing a taste of its spiritual home to recently-opened concept space, Future Stores. […]
Amplify, the global creative agency that specializes in experience and culture, is partnering with Yahoo to deliver Motel Yahoo. From 16–19 June, La Plage du Martinez will be transformed into the internet’s most iconic new check-in point, where modern and vintage digital culture collide. Motel Yahoo embodies the brand’s ambition to reconnect with marketers and […]
iMP have been commissioned by sports marketing agency ETTG to create a promotional ice cream van to celebrate Liverpool Football Club winning the 2024/ 2025 Premier League. Wrapping iMP’s own vintage ice cream van (affectionately known as Vanessa) in a Pantone red wrap with overlaid copy (designed by ETTG) the van is set for 10 […]
This year’s A-Z of categories Now in their 21st year the FMBE Awards 2025 are open to entry from today, with entry deadline closing on 19th September 2025. The awards were the very first to specifically recognise field and experiential marketing and have led the way for recognition in those sales and marketing disciplines since […]
Live events and experiential experts TRO has announced that Rob OSiochain, Head of Growth, will be joining the Senior Leadership Team effective immediately. In his current role, Rob has been instrumental in driving the agency’s collaboration across the Omnicom network. Over the past year alone, TRO has partnered with a record number of Omnicom agencies […]
Holy Moly Dips is hitting the road this summer with an eye-catching event presence, and Gorilla3PL has been chosen as their event fulfilment partner to keep everything running smoothly behind the scenes. The contract covers full event logistics for a branded trailer and chilled dip samples, plus marketing equipment transport, storage, and on-site delivery across […]
San Miguel is teaming up with electronic music industry icon Mixmag to launch Fly San Miguel – a first of its kind fiesta to kick off the summer early, offering an unforgettable night that could start in London and finish in Ibiza… Inspired by the finding that two-thirds (62%) of the UK population wish they […]
On Friday May 23rd and London Excel, Experience 12 is set to host Popcultr – Marketing Summit. Created in partnership between Experience12 and MCM London Comic Con, the Marketing Summit is FREE to attend, with attendees able to experience MCM Comic Con as a part of the summit. Returning to MCM London Comicon at London […]
We Are Collider has created a pre-launch amplification experience for Funcom’s Dune: Awakening. It is based around the concept of a ‘global LAN party’. Taking place between 7 and 11 May during the game’s largest beta launch, the campaign used online and in-person interactive experiences to unite the global gaming community. We Are Collider designed the […]
Experiential marketing agency, TRO, has been chosen by leading outdoor apparel company, Arc’teryx, to create an unforgettable three-day experience for the UK’s climbing community. The Arc’teryx Climb Academy Lake District will take place from 24 – 26 May in the scenic Langdale Valley. This one-of-a-kind experience – part of the brand’s global Arc’teryx Academy series […]
The Netball Super League (NSL) has announced a new partnership with wealth management group Evelyn Partners in a deal brokered by Reg&Partners. The partnership sees Evelyn Partners, a leading wealth management group, commit their support to the NSL in a multi-year deal for the League with immediate effect. Evelyn Partners will work closely with the […]
Tim Fletcher, Grocery Field Sales Controller, Carlsberg-Britvic has been named chair of judges for the FMBE Awards. The appointment means that Tim, who has been a member of the judging panel for 15 years will bring his considerable experience to bear as a reference point for any questions entrants have about the judging process. “We […]
In a powerful step towards more sustainable brand activations, Oatly has completed its first-ever electric sampling tour across the UK, delivering its signature oat-based coffee while cutting out carbon emissions. The four-week Taste tour was created as part of Oatly’s wider Blind Taste campaign, designed to shift perceptions through first-hand product experiences. But this wasn’t […]
Leading spatial analytics specialist, Meshh, has announced the launch of Vantage, its powerful, next-generation spatial analytics platform created with agencies, event organisers, brands, OOH, and the experiential market in mind. Vantage is designed to be easily deployed across various clients and programs, including live tours, festivals, brand pop-ups, trade shows, sports activations, and more. The […]
Vividink has promoted Bethany Smith to Head of Social Media, recognising her expertise in managing fast-evolving digital channels for the agency’s event sector clients. Since joining the agency in 2021, Bethany has delivered across multiple PR campaigns while increasingly specialising in social media strategy and execution. Her appointment formalises that progression and reflects the growing […]
Hit hydration brand, Liquid I.V. has once again partnered with experiential agency, TRO, to launch a dynamic sampling campaign across key cultural events this summer. Building on the success of their 2024 activity, in collaboration with fellow Omnicom agency, Ketchum, the campaign aims to elevate brand engagement even further, targeting moments of dehydration to distribute […]
Kru Live, the globally recognised live engagement agency, is proud to announce its sponsorship of British racing driver Nicolas Hamilton as he returns to the British Touring Car Championship (BTCC) for the 2025 season with Un-Limited Motorsport. Nicolas Hamilton, the only driver in British Touring Car Championship history to compete with a disability, has consistently […]
Strata, the award-winning brand experience agency, has announced a major leadership restructure to support its continued expansion and ambitious growth plans within the events and experiential marketing sector. This marks a formal leadership shift as Simon Hambley and senior colleagues transition to group-level roles focused on strategic growth across the wider agency portfolio. Day-to-day leadership […]
Kru Live, the globally recognised and award-winning live engagement agency, is proud to announce its acquisition by Brand Partnership Group, a leading network of agencies and partners dedicated to driving brand innovation and long-term growth through strategic partnerships. This milestone marks the next phase in Kru Live’s remarkable twenty-year journey from a small start-up in […]
Retail Profiling, the field marketing business with a presence in UK, Ireland abd Benelux has been acquired by Jet Services GmbH, the agency headquartered in Bad Homburg, Germany and with a presence across Germany, Austria, Switzerland, France and Poland. After an incredible journey of 30+ years and closely partnering with JET Services over the past […]
Full-service, experience marketing agency Sleek, today announces it has achieved ISO14001:2015 and ISO20121:2024 certifications from the British Standards Institution (BSI), underscoring the agency’s commitment to sustainability and responsible business practices. The certificates are valid until 5 March 2028, a marker for the agency to maintain its high standards in environmental management and sustainable event planning. […]
Sponsorship and brand partnership agency Reg&Partners have announced their appointment by Thorough Events to secure sponsors for their 2025 events. Thorough Events is a leading global automotive concours and events company that organises four leading concours events and two tours for the world’s best owners of classic cars. The London Concours (3-5 June) is the […]
Global sports, music, and entertainment company Wasserman has announced today that bluemedia, acquired in March 2025, has rebranded as Wasserman. The bluemedia team will operate under the banner of Wasserman Live, Wasserman’s branding and signage, custom fabrication, live event production and experiential operations division. This acquisition and subsequent rebrand reaffirms Wasserman’s ambitious growth strategy and its […]
Amplify, the global creative agency specialising in experience, entertainment and culture has joined culture-first collective Common Interest. Common Interest has acquired an initial 51% stake in Amplify, with a commitment to purchase the remaining 49% over the next five years. As part of the deal, Amplify’s global leadership team will become partners and equity holders […]
Award-winning brand experience agency N2O – Tesco’s exclusive brand experience agency since 2015 – is delivering an experience that’s set to entertain and engage visitors at the Goodwoof Festival on Saturday 17th and Sunday 18th May which is expected to draw a crowd of over 20,000 visitors [and 12,000+ dogs!] Tesco’s partnership with Goodwoof Festival […]
Iconic British folding bicycle manufacturer, Brompton, has appointed experiential marketing experts, TRO, to deliver the Brompton World Championship in London this summer, in a milestone year that celebrates the brand’s 50th anniversary. The participatory event, taking place from 20th to 22nd June at Coal Drops Yard in Kings Cross, will bring together more than 500 […]
San Miguel proudly unveils its first major campaign under Budweiser Brewing Group, following the takeover earlier this year. This bold new chapter captures the soul of Spain in every sip: golden afternoons, spontaneous adventures, and the vibrant joy of Spanish Summer – all year round. ‘Spanish Summer – No Matter Where’ follows on from “Here’s […]
MCI UK, an engagement marketing agency known for crafting creative stories and event experiences, has announced a strategic merger with Meet & Potato, a bold and imaginative agency specialising in immersive brand storytelling. Together, they form a powerhouse that blends creative expertise, strategic depth, and delivery scale—offering clients experiences that spark connection and deliver real […]
Experiential marketing agency, TRO, recently partnered with international money app, Wise and We Fight Fraud, to raise awareness about scams through a powerful pop-up experience. The experience took place on 4 April at Manchester Exchange Square, and saw TRO harness their creative production expertise to create a ‘Scam Safe Space’. The space offered a confidential […]
The Power of Events, the not for profit organisation launched in 2023 to provide better understanding, respect and value for the UK Events Industry, is thrilled to announce the expansion of its UK Schools Engagement Programme with the launch of the North West Hub, its largest region yet, spanning Liverpool, Cheshire and Manchester. This unique […]
Experiential marketing experts, TRO, were recently chosen by BYD (Build Your Dreams), to spearhead the highly anticipated launch of their latest model, Sealion 7, into the UK market. Taking place at Milton Keynes Stadium from 19th – 21st March, the Sealion 7 launch event brought together automotive and lifestyle media, influencers, fleet and retail stakeholders […]
Avantgarde, the global brand experience agency, unveils its latest collaboration with Renault UK for the immersive launch of Renault 5 E-Tech electric. Taking place at the new global retail concept Future Stores on Oxford Street from 22–30 March 2025, this cutting-edge activation delivers brand engagement through high-impact digital storytelling and physical space innovation. A bold […]
Revolut has tasked Seed with amplifying the brand’s status as official global partner of the Manchester City Women’s Football Club. Seed supported Revolut in its brand takeover of the highly anticipated Manchester City Women versus Chelsea FC Women’s game on Sunday 23rd March at the Etihad Stadium. The activation included a high-energy halftime show and […]
AEG Global Partnerships, a division of AEG, has appointed Fadi Zouein to the role of Vice President, Global Partnerships, Middle East. In the newly created role, Zouein will focus on developing strategic partnerships with Middle Eastern brands for the company’s portfolio of global assets. He will be responsible for identifying brand partners from the region […]
The BEst Connected Awards are the Field Marketing and Brand Experience (FMBEs’) sister awards that celebrate peer-to-peer recommendation across the industry. The Awards’ recipients are announced today, with a VIP reception and presentation scheduled to be hosted at the new art’otel, Hoxton on Friday 25th April 2025. The BEst Connected Awards by FMBE are […]
Experience12, the pop culture marketing agency, has announced the promotion of George Bateman to Managing Director. Former MD and company founder Chris Whittle will move into a Founder CEO role. Bateman joined Experience12 in 2017 as an Account Manager and has been a driving force behind the agency’s growth and continued success. He has risen […]
N2O is entering its second year as experiential partner working with Pride in London (The UK’s largest Pride event), as Westminster City Council grants the rights to experiential spaces for this year’s celebrations for the first time ever. There will be 13 experiential spaces for brands to stand proud in front of an audience of […]
Global sports, music, and entertainment company Wasserman has acquired branding and signage company bluemedia. The deal was announced by Alastair Bewick, Group Managing Director of Wasserman Live, the branding and signage, custom fabrication, live event production and experiential operations division at Wasserman. As part of the acquisition, Gina Patel, President of bluemedia, will join Wasserman […]
Live events and experiential experts, TRO, have launched NOW & NXT, an initiative designed to infuse diverse thinking into the agency’s operations while enhancing decision-making processes and nurturing future leaders. Following an internal application process, six TROers have been appointed: Andrew Brown, Alice Holden-Brown, Izzi Rix, Blythe Grieve, Ben Meaden and Louisa Daley. These newly […]
Event Concept (EC) a global leader in creative event design and production, is today announcing the launch of its new North American division, marking a significant milestone in its growth and expansion strategy. This new division will bring EC’s unique blend of creative agency thinking and production expertise to the U.S., with the team aiming […]
Photos by Jack Hall/ PA Media Assignments – The Nerds Gummy Monster appeared in town on February 13th, ahead of a sweet Valentine’s Day and as part of a chance to win NFL London tickets via a share a selfie with #NERDSCandyGummyMonster competition.
Elevate Global is proud to release the ElevateHER report, a comprehensive study that explores gender equality and inclusivity within the events industry. The report, based on data gathered from a survey carried out in late 2024, sheds light on the current challenges and opportunities women face in the workplace, with a focus on the events […]
Streetbees, the end-to-end market research platform that delivers human-centric insights at scale using conversational research, today released their ‘Brand Love Index’ highlighting consumers’ most loved brands, and the factors driving brand affinity this year. (There’s a link to the whitepaper at the end.) As influencer marketing continues to soar – expected to grow by $52 […]
From now until February 16th, Nerds is lighting up the iconic Piccadilly Lights with a bold, colourful, and larger-than-life 3D OOH experience. This deepscreen takeover happens every hour at 20 minutes past. The Picadilly lights transform into a cluster-filled colourful delight with a giant 3D Nerds Gummy Cluster packet hanging off the side. The ad […]
Connexions et Liaisons was the theme of the night as the FMBE Awards set off into party and networking mode. There were several big winners on a night that saw N2O crowned Brand Experience Agency of the Year after a stellar year. Awards night saw N2O also carry off the big £25,000 value prize that […]
The FMBE Awards have announced a range of new and returning sponsors this year, ahead of tomorrow’s stellar event at 8, Northumberland Avenue, London’s most central event venue. The sell out event will showcase the very best agency and client work alongside the very best suppliers. Suppliers for the bulk of the sponsorship this year: […]
This year’s FMBE Awards sees the return of SpaceandPeople as lead sponsor. As with the 2023 Awards, this year sees the welcome return of SpaceandPeople’s collaboration with Network Rail to jointly sponsor the flagship brand experience category. It is the third successive year in which SpaceandPeople has had been the lead sponsor of the FMBE […]
FMBE Awards is delighted to announce that Elevate Global is the supplier sponsor of staff to the event for the third year in succession. The Elevate team will take on all the hosting duties of the event alongside the FMBE team. The agreement comes after outstanding feedback for the hosting of last year’s event, which saw the […]
Staffwise is the leading enterprise SaaS platform designed to revolutionize shift-based staffing operations. Staffwise is sponsoring and will present the People Powered category at this year’s FMBE Awards. The awards are due to be hosted on Thursday 30th January at 8 Northumberland Avenue, London. Staffwise has chosen to support FMBE Awards as it “proudly recognises […]
Sleek has announced the appointments of Amelia Shepherd as the new Director of Growth & Marketing, and Andrew Marshall as Partnerships Director. The new appointments reflect Sleek’s commitment to driving growth and further enhancing its position as an independent, full-service creative agency. Amelia will work alongside Founder Jennifer Davidson playing a key role in shaping […]
SailGP, the world’s most innovative sailing race, utilised Meshh’s cutting-edge spatial analytics solutions to measure fan engagement at Waitematā Harbour Racecourse for SailGP’s Auckland race on the 18th and 19th January, where more than 20,000 fans attended. Working with SailGP marks an exciting entry for Meshh into the world of international competitive sailing, where its […]
Tena Men, the bladder weakness product designed specifically for men, has launched a campaign to tackle the stigma surrounding male incontinence. Created by brand activation agency Zeal, an interactive experience at the sold-out Big Game 16 at Twickenham on 28th December 2024 — an event that drew over 80,000 rugby fans — kicked off a […]
The Ingenuity Group acquired Reg&Co in March 2024 to bolster its brand partnership offering, with the two agencies aligning themselves closely and working together successfully. Today it is revealed they are merging under one name – Reg&Partners – led by Managing Director and founder of Reg&Co Karen Morris. Chris Kemp, Founder and CEO of The […]
New data from Dee Set Group’s retail data experts Reapp reveals British shoppers are set to spend £13.7 million more on festive favourites this year compared to 2023. Rising costs and evolving habits have driven a nine per cent increase in category sales compared to last Christmas. Sweets, crisps, chilled and frozen produce are leading […]
Global experience design agency Imagination has partnered with Jaguar to deliver “Copy Nothing” the first experiential moment of the brand’s bold new chapter, at Miami Art Week. With activations in both Miami Design District and Art Miami, these experiences bring to life Jaguar’s new identity through immersive installations, curated gallery spaces, and cultural programming. The highlight of […]
Green Field Marketing completes huge van sales blitz Over 50,000 cases of Boost sold in 12 weeks 22,000+ convenience stores visited Strike rate of 61% Green Field Marketing Solutions have completed what is said to be “one of the UK’s biggest ever van sales operations” driving distribution and increasing on-shelf space at convenience stores throughout […]
Spatial intelligence specialist Meshh is pleased to announce a multi-year agreement with the South Australian Motor Sport Board (SAMSB) to deliver spatial analytics at the Vailo Adelaide 500, and build upon the successful partnership established in 2023, during which Meshh’s technology provided valuable insights into spectator movement. The 2024 Vailo Adelaide 500, November 14-17, […]
Analysis by retail data experts Reapp has revealed a significant shift in Halloween confectionery spending this year, with four major British supermarkets seeing a £3 million increase in yearly sales in the buildup to Halloween. Major brands sales performance showed that the category reached a total sales value of £64.5 million in the four weeks prior to […]
Award-winning creative brand experience agency, N2O, strengthens its Tesco team with the appointment of Tarpinder Puar in a senior leadership role, dedicated to driving success for the account. Tarpinder brings over 15 years of expertise across grocery, online retail, and marketing, setting the stage for innovative campaign strategies and deepened senior client relationships. Her impressive […]
BEst Connected Recognition Programme The FMBE Awards has launched a new scheme for recognizing the top performing individuals in the industry and the value that they bring to the FMBE industry through their work and connected strategies. Called BEst Connected these awards are free to enter and reliant on nomination form another person (or […]
Experience12 has appointed industry veteran Nick Swift as Client Services Director in a newly created role. Swift brings his 20 years of events, experiential and content marketing experience to Experience12. He has worked at some of the industry’s leading agencies, most recently from Circle Agency, where he was Group Account Director, following his role as […]
The Waitrose Winter Food and Drink Festival is returning between 22 and 24 November 2024, taking place at London’s Tobacco Dock. Boasting more food and drink suppliers than ever before, star attractions include sessions with Michelin-starred chef Angela Hartnett and broadcaster Nick Grimshaw, plus expert chefs including Richard Corrigan, Paul Ainsworth and Ruby Bhogal. For […]
Creative studio Glock has revealed the full design of progressive Scotch whisky brand Dewar’s and single malt whisky Aberfeldy’s immersive experience, housed at their historic brand home in the Scottish Highlands. A project two years in the making and following a long-standing creative partnership between Glock and Dewar’s, the immersive new distillery experience provides a […]
Marvesting, led by Jean-Dominique Castellani, has completed the acquisition of the Spanish company Winchannel. This is the group’s fourth international acquisition since Alpha Private Equity, a Luxembourg investment fund specialising in mid-market companies across continental Europe, took control of the company two years ago. Marvesting now operates in 13 countries in Western Europe, and, by […]
Monty Bojangles, the multi-award-winning UK confectionery brand, took over London’s King’s Cross Station at the end of October, unveiling its biggest and most spectacular event to date. Months in the making, the three-day-long experiential saw visitors transported into the Temple of Monty, an enchanting pop-up which delivered a shareable brand story, immersing visitors in Monty […]
FMBE Awards 2024 has been through a typically exacting process to create this year’s shortlist of finalists. The awards event is now open for table and seat bookings on a first come first served basis, with first booked tables taking priority positions. We will be celebrating this industry at London’s most central venue, 8 Northumberland […]
The fresh Group, has been awarded the prestigious contract to deliver the Milken Institute’s Middle East and Africa (MEA)Summit, to be held 5–6 December 2024 at the St Regis Abu Dhabi. This exciting win follows a competitive pitch process earlier this summer and marks a significant milestone in fresh’s continued global expansion. The Milken Institute, […]
Sustainability Simplified has launched a new free guide with a 10 step framework to becoming a leader in Sustainable Events. Written for event agencies, brands, in-house teams and event service businesses, it aims to invigorate action and “unstick” companies wanting to demonstrate their commitment to the climate. The event industry has made great strides over […]
The Field Marketing and Brand Experience Awards will be held on Thursday January 30th at London’s most central location, 8 Northumberland Avenue. The move to this elite London venue adds style, panache and an updated emphasis on networking for the famous Awards as they celebrate 20 years of bringing the FMBE industry together. At a […]
Marvesting has completed the acquisition of English agency Stellar Global. This is the Group’s third international acquisition since Alpha Private Equity, a Luxembourg investment fund investing in mid-sized companies across continental Europe, took over the company two years ago. Marvesting provides solutions enabling its customers to deploy their sales and marketing strategy across physical, mobile […]
Reach, has partnered with BeMyEye, Europe’s leading provider of image recognition and data solutions for perfect store execution. In a move to enhance its “Sales Force of the Future” proposition, Reach (part of Acosta Europe) will unite with Milan-based BeMyEye to create a unique offering for retail brands. Using BeMyEye’s proficiency in turning ‘perfect store’ […]
Taco Bell has tasked Seed with devising a campaign that helps students secure the all-important post-nightclub meal sure to spice up the night. The result is an experience that transports students in a branded Tuk Tuk from local club nights to the nearest Taco Bell restaurant. The Student Tour Campaign offers free late-night rides to […]
Multi-award-winning creative brand experience agency N2O is thrilled to announce its exclusive contract with leading retailer WHSmith to deliver in-store sampling and experiential marketing campaigns across the retailer’s high street stores in the UK. This partnership opens a brand-new marketing channel for WHSmith, providing fresh opportunities for suppliers and third-party brands to engage untapped audiences […]