Recently launched Field Marketing and Retail Execution software Retailwise, created by Staffwise the Workforce and Scheduling software has taken up a leading role at FMBE as the events multiple category sponsor and on-site activation partner. The increase in sponsorship profile follows a successful trial last year where Staffwise sponsored the People Powered category. This year’s […]
As Ford Motor Company roared back into Formula 1 with the reveal of its new racing lineup, inflatable structure specialist Evolution Dome was on the ground to ensure the event infrastructure was just as cutting-edge as the cars. For the “Ford F1 Spring Reveal” Evolution Dome US deployed a sleek 10m inflatable dome to house […]
This year’s FMBE Awards sees the return of SpaceandPeople as lead sponsor. It is the 21st year of FMBE Awards and SpaceandPeople has, through that time, been the most consistent industry voice in championing quality and best practice activations across the industry. The support SpaceandPeople shows is exemplified by the welcome return of SpaceandPeople’s collaboration with Network […]
FMBE Awards is delighted to announce that Elevate Global is the supplier sponsor of staff to the event for the fourth year in succession. The Elevate team will take on all the hosting duties of the event alongside the FMBE team. The agreement comes after outstanding feedback for the hosting of last year’s event, which saw […]
Identity, the experience agency behind some of the world’s most memorable events and brand experiences, today announces the opening of its new Dubai office at Expo City Dubai – the legacy of Expo 2020 Dubai. The agency’s new base at Sky Quarter A, Mobility District, positions Identity at the heart of one of the world’s […]
Global creative agency, IMA, has launched IMA Benelux, a new office created to accelerate growth across the Benelux market and expand the agency’s local offering. The new Amsterdam hub will bring two Smollan Group agencies, Dutch Moving Media and Hamilton Bright Events, together under the banner of IMA Benelux. The move will bring IMA’s experiential capability […]
REL Field Marketing transitions to global retail leader Smollan, cementing a new chapter in the UK and Ireland’s retail evolution. In a bold move that reflects the rapidly shifting landscape of global retail, REL Field Marketing, one of UK and Ireland’s most trusted retail solutions businesses, has officially announced its transition to operate under the […]
Experience agency group Identity has launched Identity Sport, a new global sports proposition designed to deliver creatively ambitious, fan-first experiences for major sporting events worldwide. Built around a fan first by design philosophy, Identity Sport integrates creative, ceremonial, broadcast and operational expertise to deliver high-impact sports experiences at scale. The proposition combines brand activation, live […]
Impact XM and Jack Morton, two of the world’s leading brand experience agencies, today announced that they are merging to create one of the industry’s most comprehensive global experiential partners. The agency will be supported by The Riverside Company, a global investment firm that believes deeply in the power of experience and the long-term growth […]
FMBE Awards is delighted to confirm a new partnership for its Awards evening with Innovate Live. Innovate Live is a flexible supplier with expertise that spans technical production, bespoke solutions, and creative technology. Founded by business director Kai Brittain, Innovate Live has an established track record across the broadcast, events, media and experiential industries. The […]
Avantgarde, today announces the expansion of its leadership team with Richie Gage as Head of Live. Joining him on the senior leadership team is Alex Faulkner, Client Services lead, and Sandra Perriot, Strategy lead. Richie brings over two decades of experience to the agency, having worked across campaigns for the likes of Netflix, Airbnb, Nike, […]
Provision Events, the global sports marketing agency with over 20 years of activation expertise, has announced the launch of PVE Live, a new specialist division focused on creating premium live brand experiences across the UK and Europe. PVE Live expands Provision Events’ core offering beyond its well-established roots in sport, positioning the agency to support […]
PrettyGreen – the Global Fame Making agency, has acquired performance marketing business, PinPoint Media as part of the agency’s long-term growth strategy. PrettyGreen now holds the majority stake in PinPoint Media while founder Oliver Bruce retains a meaningful shareholding and continues to lead the agency as CEO. The acquisition of PinPoint Media, for an undisclosed sum, expands PrettyGreen’s integrated communications […]
Simon Hambley, Group CEO of Strata with Lora Lutostanska-Enthoven, Founder of Wonderland Agency Strata has acquired Wonderland, a female-led London-based experiential event production agency delivering creative events and experiences for global brands. Founded in 2008 by Lora Lutostanska-Enthoven, Wonderland has become a trusted partner for brands such as Amazon, Red Bull, Shein, Microsoft, Tik Tok, […]
Energy has announced the appointment of Rory Sloan as its new Managing Director, marking an important milestone in the agency’s continued growth across experiential marketing and creative OOH. Rory brings over 20 years of agency leadership experience, having held senior roles at RPM and Avantgarde, where he worked with major brands including Sky, Diageo, Honda, […]
Global youth marketing agency Raptor has launched apex, a dedicated culture division for brandsnthat want to reach discerning, culturally connected audiences through authentic storytelling and live experiences. Operating as Raptor’s cultural intelligence arm, apex will help brands earn attention rather than buy it, turning cultural instinct into launch platforms, festival activations and long-term strategic frameworks. […]
Jon Shone, seasoned live events professional with more than 20 years’ experience in musical direction, event production, and show design, has joined London-based boutique marketing agency Goho. Jon began his career as a keyboard player and arranger in the UK theatre and pop scene, a path that led him into musical direction for artists across […]
London welcomed 2026 with a world-class New Year’s Eve firework display that celebrated the capital’s spirit of unity, bringing millions of people together across the UK and around the world. Commissioned by the Greater London Authority (GLA) and produced and delivered by experience agency Identity for the fourth consecutive year, the 12-minute show lit up […]
Samsung is unveiling a landmark digital experience in Piccadilly Circus that transforms the live moods of London into a responsive visual spectacle. Developed with integrated digital marketing and advertising agency Cheil UK, with media support from Landsec and Ocean Outdoor, the campaign aims to create mass awareness of Samsung’s leadership in AI-powered consumer technology. The […]
Martine McCutcheon has teamed up with Costa Coffee to recreate the heartwarming airport scene from Love Actually, celebrating those first special moments when loved ones reunite. A Welcome Home event was created for Costa Coffee by agency 72Point PLAY. The Love Actually star joined a special welcome committee at Stansted Airport on 4th December, greeting […]
Dalziel & Pow, the global strategy and design studio, has created a storytelling-led way-finding, retail strategy and design for the new Guinness Open Gate Brewery London. Doors open to the public for Guinness Open Gate Brewery London on December 11th, offering visitors the chance to experience the magic of Guinness across brewing, food, retail, and […]
Right Formula and Crunch announce a strategic integration that strengthens their collective position within the F1 ecosystem. The addition of Crunch Communications marks an important step in Right Formula’s continued expansion as a leading independent consultancy group in the sport. Right Formula has agreed to acquire the entire issued share capital of Crunch. Both organisations […]
Identity, the global experiential agency behind some of the world’s most ambitious brand experiences, today announced a significant expansion of its US operations, marked by the agency’s recent standout activation for Red Bull. The Red Bull Winter Edition launch, delivered with Olympic champion Lindsey Vonn, signalled a powerful moment for Identity’s stateside work. Set among […]
The Power of Events, the not for profit organisation launched in 2023 to provide better understanding, respect and value for the UK Events Industry, has announced the expansion of its UK Schools Engagement Programme into the North East with the new Leeds region. This unique initiative is connecting thousands of young people with the dynamic […]
Left to right: Joana Ferrāo, Chief Creative Officer, Bearded Kitten; Barney Sutton, CEO & Founder, Bearded Kitten; Nick Wright, CEO, Havas Play UK; and Patrick Affleck, CEO of Havas Media Network UK & Ireland. Havas has acquired experiential agency Bearded Kitten, strengthening its ability to deliver best-in-class brand experiences for clients in the UK and […]
Unbridled and OrangeDoor, both agencies in global events, exhibitions and live experiences, have merged in a landmark partnership that unites shared values, complementary strengths, and a bold vision for its clients and teams. The merger of these privately owned entities creates a union of dynamism, innovation, and operational capabilities through their offices in the UK […]
Encore, a global leader in event production and technology, today announced the acquisition of First, a global leader in event marketing and brand experiences. The acquisition expands Encore’s global network and continues its mission to best serve customers on their event journey by delivering a full range of events and solutions across any location. With […]
Strata has appointed Michael Wyrley-Birch as President and Group Managing Director, Growth and Strategy, a newly created role designed to accelerate the group’s next phase of growth. Wyrley-Birch, former CEO of Omnicom agencies TRO Group and Story House in Los Angeles, will join the Strata Group leadership team and take responsibility for shaping and embedding […]
2Heads, the London-based creative agency renowned for delivering innovative award-winning brand experiences worldwide, today announced its acquisition by Spiro®, the global experiential agency within the GES family of companies. This collaboration strengthens 2Heads’ ability to deliver world-class experiential solutions while expanding Spiro’s creative capabilities in the UK and European markets. Together, 2Heads and Spiro will […]
Edinburgh based experiential agency, In The Moment, celebrates its first big campaign, a tasty collaboration with Fray Bentos starring social media heavyweight Big John Fisher, aka The Boshfather. The agency was launched this summer in partnership with independent creative agency Guy & Co. This new agency promises to help brands craft unforgettable human experiences that […]
FMBE Awards has today announced the finalists in its three Agency of the Year categories. The announcement, originally scheduled for Monday, was delayed after intense first round deliberations together with heightened interest in the awards leading to a server upgrade for fieldmarketing.com! Announcing the shortlisted agencies, FMBE Awards and Magazine director Frank Wainwright stated: “The […]
From airport check-ins to duty-free checkouts, artificial intelligence is everywhere. But as automation accelerates, new research from ABM Experience Solutions (AX) reveals that travellers still want something no algorithm can deliver: a genuine human connection. The consumer study of 1,067 travellers explored how people perceive the role of AI and human service in travel retail. […]
British Airways is announced as the first Founding Partner of the reimagined Olympia, London’s newest entertainment destination, featuring a cutting-edge 3,800-capacity music venue and a state-of-the-art 1,575-seat theatre Members of the airline’s loyalty programme, The British Airways Club, can enjoy exclusive benefits such as a dedicated ticket allowance to the music venue’s shows, and opportunities […]
Elevate, the world’s largest free personal development community for professionals at every level of the events industry, marked its 10th birthday on Friday 7 November with a party at Protein Studios. Mentors and mentees old and new came together to celebrate a decade of impact. Led by industry change-makers Melissa Noakes, Max Fellows and Peter […]
FMBE’s judges select between 3 and 7 finalists per category reflective of their perceived strength in depth in that category. The winning campaigns and events will be announced at Troxy on Thursday 29th January. The shortlist for all main event, team and campaign categories is below. Agency of the year shortlist announcement for FM, […]
British Land announces the launch of Broadgate Central, the City’s newest retail, leisure and dining destination, at its Broadgate campus. Broadgate Central spans 120,000 sq ft across the ground and lower ground floors of 1 Broadgate and 100 Liverpool Street, linking Liverpool Street station to Finsbury Avenue Square. The latest phase of the scheme, which […]
As all-natural dip brand Holy Moly celebrates its new status as the UK’s No.1 dips brand by unit sales, the success of its ambitious summer activation tour has been highlighted by the brand, praising the “seamless” support from its event fulfilment partner, Gorilla3PL. Holy Moly’s team commended the logistics specialist for its work on the […]
Elara: StaffOS is a new entry AI driven organisational product created for staff teams in the field marketing and brand experience sector. The product is the brainchild of founder Ben Bajpai who has developed the platform alongside agency LetThemKnow Promotions, an experiential and sampling agency with clients including Moju, Grenade and Jet2. Elara: StaffOS is […]
Berry Bros. & Rudd, the 327-year-old British wine and spirits merchant marks its US launch with a landmark experience in Washington DC — reimagining three centuries of heritage through contemporary storytelling, design, and hospitality. Britain’s oldest wine and spirits merchant, Berry Bros. & Rudd, has landed in America. To celebrate its US launch and the […]
The Waitrose Food & Drink Festival, taking place at London’s Tobacco Dock, is returning between 21 and 23 November. The 2025 outing marks its fourth consecutive year, with each event being delivered in partnership with experience agency, We Are Collider. Covering both floors of Tobacco Dock, with over 10,000 attendees, 260 brands and thousands of […]
We Are Collider is hiring Josh Denton for the newly created role of Associate Creative Director. He starts in early November and will be reporting into We Are Collider’s CD, Tash Blevins. He’ll work across all the agency’s B2C clients, including Amazon Gaming, E1, John Lewis, Red Bull, Riot Games, Sharp and Waitrose. Josh joins […]
For the first time ever, McDonald’s iconic Happy Meal boxes will be blank to encourage children to express their emotions and unleash their creativity. As part of its partnership with BBC Children in Need, McDonald’s has replaced the famous red Happy Meal box with a limited-edition white design as part of a mental health awareness […]
Retailwise has announced the appointment of Sarah Parekh as Client Success & Product Specialist, bringing with her over 12 years of hands-on experience in the retail and tactical execution space. Sarah joins us from senior roles at Retail Marketimg Group and Storey. She is highly regarded for her retail leadership and operational excellence. Sarah’s impressive […]
Identity today announces its strategic transformation, uniting the strengths of Identity and Smyle to create a single, global experience agency. Six months in the making, this transformation marks a new era of strategy, creativity, and purpose for clients worldwide, while maintaining full independence to continue providing a boutique service. The new strategy is designed to meet evolved client requirements […]
Blackjack Promotions, the UK’s leading staffing, travel retail and experiential agency, today announced its transition to the ABM brand. Blackjack’s specialised creative and human-centred capabilities will be delivered through a new ABM Experience Solutions (AX) offering, in support of its growth and reinforcing its position as the partner of choice in travel retail. Having been part of […]
This December, Grey Goose vodka presents The Grey Goose Chip Shop – a late night dining and martini cocktail pop-up experience bringing together perfectly chilled Grey Goose martini cocktails and indulgent French frites. Open for two nights only – from Thursday 4th to Friday 5th December, 6pm to midnight – the experience reimagines the classic […]
Brand experience agency, The Park, has welcomed a new senior creative designer to its creative team. Hannah Mella will be tasked with expanding the agency’s graphic design output for live projects and prospects in London and Sydney, whilst guiding the development of junior and mid-level talent. Much of her 14-year design career has focused largely on […]
Kru Live, the globally recognised live engagement agency, has been appointed preferred staffing partner for Outernet, the No.1 most visited cultural destination in the UK. Kru Live brand ambassadors will support brand activations across the iconic entertainment district in the heart of central London. “We are delighted to be appointed Outernet’s brand experience staffing partner […]
Imagination, the original experience design agency, has partnered with Ford Motor Company to develop and launch Ford Building Together, a new global community initiative designed to empower Ford’s network of more than 9,000 dealers worldwide to make a lasting difference in the communities they serve. Building on a collaboration that began in 2024 with Ford’s […]
Multi-award-winning creative brand experience agency N2O is bringing the iconic world of Stranger Things to Thorpe Park Fright Nights 2025, with an immersive, gamified activation celebrating the launch of Chupa Chups x Stranger Things limited-edition lollipops. Guests will step inside a chilling recreation of the Byers’ house to take on the ‘Stranger Lights’ Challenge. Teams […]
A new plug-and-play solution, Soundshape 1 Pro, launches today, providing event organisers and AV professionals with a powerful and cost-effective tool for delivering real-time captioning and multilingual translation at scale. Developed by Speaksee, Soundshape is designed to make accessibility the standard for any venue or event hosting large groups. The AI-powered system seamlessly integrates with […]
A ‘Past Present and Future themed event will rock the immersive venue on January 29th (Pictured, FMBE at Troxy in 2017) Past glories, present day winners and future stars will be celebrated on Thursday January 29th as FMBE Awards returns to Troxy for the 21st edition of the longest standing awards in either Field […]
Two of the UK’s most celebrated experience and event agencies, Identity and Smyle, are today announcing their strategic decision to unify under a single brand: Identity, launching in November. The unification is designed to deliver greater creative and experiential capabilities at better value, while maintaining the same teams and culture. It will position the new […]
Bentley Motors has announced a new global brand partnership and tour with Joe & The Juice, the premium coffee and juice brand, with the reveal of a one-of-a-kind Bentayga created to mark the collaboration. Community is at the heart of the partnership, which celebrates coffee, culture and craft. A Bespoke Bentayga Bentley Mulliner has engineered […]
Celsius, the functional energy drink brand formulated for active lifestyles, is bringing a global motorsport atmosphere into a local supermarket with its ‘Get Race Day Ready’ retail campaign. The initiative, developed with the brand’s local distribution partner Suntory Beverage & Food GB&I and brand activation agency Zeal, features a one-of-a-kind interactive Scalextric track set to […]
Woolwich Works, London’s riverside arts, culture and entertainment venue, has unveiled its brand-new roster of catering partners – a handpicked selection of suppliers chosen for their creativity, social impact, and sustainability. Over the summer months, the team sampled a diverse range of menus, from build-your-own tartare stations to a culinary tour of the best of […]
The REACH (Race, Ethnicity And Cultural Heritage) Events Scholarship Initiative has confirmed the University of Greenwich as its 2026 university partner, aligning the programme with one of the UK’s most diverse student communities and a leading centre for events and hospitality education. Mary Ivers, Associate Director of External Engagement, University of Greenwich, said: “We’re delighted […]
Working with Digitas, iMP helped Crocs celebrate its passionate fanbase by supporting the newly formed Bath Spa University Croc Society with a beautifully branded Crocs promotional vehicle. To mark the start of the academic year, Crocs created an exclusive one-day event at the Fresher’s Fair, giving away free pairs of Crocs, bags, and jibbitz charms to new Croc […]
Mail Metro Media has teamed up with Asda on a unique experiential competition, bringing the ‘Asda Price’ to life at one of London’s busiest transport hubs. The Asda Check-Out Challenge brings the nostalgic fun of Saturday night TV game shows to King’s Cross station, with the supermarket staging a ‘Generation Game’ style competition for the […]
Strata, the brand experience agency which is part of the Strata Group has begun its first steps towards international expansion with a strategic focus on the Middle East. Senior Account Manager Gabriella Duranti-Hey has relocated to the region on an extended assignment to explore business development opportunities, meet existing and prospective clients and assess the […]
Experiential agency, Hot Pickle unveils Hot Pickle Innovation Lab, a bold new innovation division dedicated to tackling some of the most pressing challenges and opportunities shaping the future of food culture. The Hot Pickle Innovation Lab has been quietly developing over the past decade, delivering major insights and innovation projects for world-leading brands including Hello […]
UK remains the most innovation-led Consumer Packaged Goods market, with 7% of sales coming from new product development (NPD) – the highest in the EU6 Category hotspots include milk-based drinks, sports and energy drinks, and frozen foods – reflecting consumers’ need for lifestyle fit, value and convenience Heritage reinvention and challenger disruption fuel UK innovation […]
The Power of Events has announced the expansion of its UK Schools Engagement Programme into the Bath and Bristol region. This initiative is connecting thousands of young people by providing insights, inspiration and career pathways into the industry. The Power of Events is a not for profit organisation which launched in 2023. It’s aim is […]
Reg&Partners is pleased to announce that Mind Candy have appointed Reg&Partners to sell licensing and promotional partnerships for their award-winning IPs Moshi Kids, Moshi Monsters and World of Warriors. Mind Candy’s flagship brand, Moshi Monsters was created in 2007, with the company launching an online virtual world for kids, Moshi Monsters in 2008. The brand […]
Acosta has confirmed the appointment of Victoria Phillips as Group Commercial Director. Victoria has over 15 years’ experience in Field Marketing, most recently at Retail Marketing Group and its agency Storey. Her experience has been predominantly across consumer electronics, fashion, automotive, and events, Victoria has worked with several global brands such as Nike, Peloton, Beats, […]
Movista Inc., a market leader in frontline retail workforce software, announced the release of its long-awaited AMP Core architecture this week. The new system, built on a cutting-edge modern data infrastructure, is designed to integrate seamlessly with customer systems and leverage the next generation of AI-based optimizations. Erik Burckart, Movista’s Chief Product & Technology Officer, explained: “AMP […]
Grey Goose vodka is proud to announce its return to the US Open for the 19th year to serve the Grey Goose Honey Deuce US Open signature cocktail. The French vodka brand once again invites fans to toast world-class tennis with the season’s hottest accessory, this year going beyond the tournament grounds with a new, […]
Smyle has been appointed by ITV to deliver ITV Palooza 2025, which returns in the commercial broadcaster’s 70th year. ITV Palooza is ITV’s annual upfront event at which new commercial opportunities and programming are shared with an audience of key advertisers, agencies and talent. For the first time the experience will take place at London’s […]
The Reach Events Scholarship Initiative today unveils ‘Reach 2.0’ – a legacy-driven restructure that formalises governance, strengthens delivery, and sets a clear path to grow scholarships from three to five per year. The Reach (Race Ethnicity And Cultural Heritage) Events Scholarship Initiative was launched in 2022 to provide a fund and help support Black, Asian and […]
Seed, the dedicated student and Gen Z marketing agency for clients including Levi’s, Lululemon and Spotify, has appointed Alice Westwood as Creative Director. Joining from 1 August 2025, Westwood has been hired to lead the agency’s creative excellence and cultural impact, while further enhancing its mission of delivering experiences that turn curiosity into conversion. Leading […]
Highland Single Malt, The Dalmore, has unveiled the third edition of its acclaimed Luminary Series – an collaboration with longstanding partner V&A Dundee, Scotland’s design museum. Since 2022, the series has brought together globally recognised creative talents, each edition is auctioned to raise funds for V&A Dundee. To date, the partnership has seen The Dalmore […]
Brand experience agency, The Park has been selected as experiential provider for China Airlines’ sponsorship of the China Airlines Gold Coast Half Marathon. The partnership which took off earlier this month will see The Park lead on the design and development of assets, and the production and execution of China Airlines’ on-course activity for the […]
Acosta Europe today successfully convened a pivotal gathering of brand, retail, and trade association leaders at its inaugural “Retail 2.0” event in London. Acosta Europe created the event to equip senior retailer and manufacturing executives with the insights and strategies needed to navigate a rapidly evolving market. The event fostered discussions on preparing for the […]
iMP were commissioned by global family tracking app Life360 to design, build and activate a London-based replica of an experiential PR stunt carried out in Manhattan, New York earlier in July. Life360 is a family tracking app that allows parents to monitor their kids’ activity on their smartphones. To generate more awareness of the app […]
Senior property leaders from some of the most recognised retail brands will take the stage to share their insights at the UK’s largest retail property event. GRO Retail has announced its headline speakers for its Autumn edition, taking place on 30 September and 1 October 2025, at Old Billingsgate Market, London. Confirmed speakers include: Doug […]
Independent creative agency RPM has transitioned to an Employee Ownership Trust (EOT), marking a new chapter for the 30-year-old business. The move reflects RPM’s long-standing commitment to putting people at the heart of the business, while securing its independence for the future. The decision follows a period of succession planning and a broader review of […]
Field Marketing Agency of the Year Powerforce has been named the best place to work for women in the UK in the scheme’s Large businesses category. Great Place To Work UK has unveiled its 2025 list of UK’s Best Workplaces for Women. A total of 330 UK-based organisations from a range of industries including financial services, […]
July saw the release of Dusk’s limited edition Willy Wonka & The Chocolate Factory collection. The range consists of scented candles, room sprays and bath and body products. To celebrate the launch, The Park built a whimsical “Whiff & Wonder” pop-up in the centre of Sydney’s iconic Queen Victoria Building, allowing visitors to step into […]
Evolution Dome’s rapid deployment of its signature inflatable structures helped bring Lego’s high-speed ‘Build the Thrill’ event to life at Battersea Power Station this weekend, with just three hours available for build and de-rig on either side of the event. In support of the British Grand Prix, Lego transformed the iconic London landmark with family-friendly […]
MCI UK , an engagement marketing agency and part of the global mci group, has launched a new strategic direction—bringing together a 60-strong expert team across the country to offer clients a powerful, integrated engagement agency model. MCI UK serves clients across financial services, technology, healthcare and professional services, delivering end-to-end solutions—from strategic consulting and […]
Broadwick Group is proud to announce a landmark partnership with Troxy, the iconic East London venue celebrated for its rich history, unique Art Deco architecture, and its legacy as one of the capital’s great independent music spaces. This new chapter will see Broadwick and its group of companies come together to build on Troxy’s existing […]
Sledge, the proudly employee owned and purpose-led, UK-based agency with expertise in live events and film, today unveils its new value proposition – Experiences that Impact People. Not the Planet. Designed to reflect the agency’s specialism in creating immersive, story-led experiences that support brands to become a powerful force for good, it is complemented by […]
Outernet London has launched a real-time visitor analytics system. Powered by Meshh and Virgin Media O2, the new system offers unmatched insight into audience behaviour, transforming how the ROI of immersive experiences is measured. Outernet London, the innovative media and entertainment district located at the intersection of Tottenham Court Road and Charing Cross, has launched […]
The Power of Events, the not for profit organisation launched in 2023 to provide better understanding, respect and value for the UK Events Industry, is thrilled to announce the expansion of its UK Schools Engagement Programme with the launch of the London Hub, its largest region. This unique initiative will connect thousands of young people […]
Award-winning brand experience agency, N2O, is delivering a two-week tour of the nation where consumers can nominate local heroes Launched in Southampton on June 6th, the experiential campaign invites the public to nominate their local heroes via written messages at a bespoke, interactive stand. The activation will visit key cities, including Edinburgh, Birmingham, Belfast, Liverpool, […]
This week the lush and mysterious world of Sugarlandia is calling London’s rum enthusiasts to discover Don Papa — a single-island rum from the Philippines. In celebration of Don Papa’s relaunch into the UK, starting on Philippine Independence Day, Don Papa is bringing a taste of its spiritual home to recently-opened concept space, Future Stores. […]
Amplify, the global creative agency that specializes in experience and culture, is partnering with Yahoo to deliver Motel Yahoo. From 16–19 June, La Plage du Martinez will be transformed into the internet’s most iconic new check-in point, where modern and vintage digital culture collide. Motel Yahoo embodies the brand’s ambition to reconnect with marketers and […]
iMP have been commissioned by sports marketing agency ETTG to create a promotional ice cream van to celebrate Liverpool Football Club winning the 2024/ 2025 Premier League. Wrapping iMP’s own vintage ice cream van (affectionately known as Vanessa) in a Pantone red wrap with overlaid copy (designed by ETTG) the van is set for 10 […]
This year’s A-Z of categories Now in their 21st year the FMBE Awards 2025 are open to entry from today, with entry deadline closing on 19th September 2025. The awards were the very first to specifically recognise field and experiential marketing and have led the way for recognition in those sales and marketing disciplines since […]
Live events and experiential experts TRO has announced that Rob OSiochain, Head of Growth, will be joining the Senior Leadership Team effective immediately. In his current role, Rob has been instrumental in driving the agency’s collaboration across the Omnicom network. Over the past year alone, TRO has partnered with a record number of Omnicom agencies […]
Holy Moly Dips is hitting the road this summer with an eye-catching event presence, and Gorilla3PL has been chosen as their event fulfilment partner to keep everything running smoothly behind the scenes. The contract covers full event logistics for a branded trailer and chilled dip samples, plus marketing equipment transport, storage, and on-site delivery across […]
San Miguel is teaming up with electronic music industry icon Mixmag to launch Fly San Miguel – a first of its kind fiesta to kick off the summer early, offering an unforgettable night that could start in London and finish in Ibiza… Inspired by the finding that two-thirds (62%) of the UK population wish they […]
On Friday May 23rd and London Excel, Experience 12 is set to host Popcultr – Marketing Summit. Created in partnership between Experience12 and MCM London Comic Con, the Marketing Summit is FREE to attend, with attendees able to experience MCM Comic Con as a part of the summit. Returning to MCM London Comicon at London […]
We Are Collider has created a pre-launch amplification experience for Funcom’s Dune: Awakening. It is based around the concept of a ‘global LAN party’. Taking place between 7 and 11 May during the game’s largest beta launch, the campaign used online and in-person interactive experiences to unite the global gaming community. We Are Collider designed the […]
Experiential marketing agency, TRO, has been chosen by leading outdoor apparel company, Arc’teryx, to create an unforgettable three-day experience for the UK’s climbing community. The Arc’teryx Climb Academy Lake District will take place from 24 – 26 May in the scenic Langdale Valley. This one-of-a-kind experience – part of the brand’s global Arc’teryx Academy series […]
The Netball Super League (NSL) has announced a new partnership with wealth management group Evelyn Partners in a deal brokered by Reg&Partners. The partnership sees Evelyn Partners, a leading wealth management group, commit their support to the NSL in a multi-year deal for the League with immediate effect. Evelyn Partners will work closely with the […]
Tim Fletcher, Grocery Field Sales Controller, Carlsberg-Britvic has been named chair of judges for the FMBE Awards. The appointment means that Tim, who has been a member of the judging panel for 15 years will bring his considerable experience to bear as a reference point for any questions entrants have about the judging process. “We […]
In a powerful step towards more sustainable brand activations, Oatly has completed its first-ever electric sampling tour across the UK, delivering its signature oat-based coffee while cutting out carbon emissions. The four-week Taste tour was created as part of Oatly’s wider Blind Taste campaign, designed to shift perceptions through first-hand product experiences. But this wasn’t […]
Leading spatial analytics specialist, Meshh, has announced the launch of Vantage, its powerful, next-generation spatial analytics platform created with agencies, event organisers, brands, OOH, and the experiential market in mind. Vantage is designed to be easily deployed across various clients and programs, including live tours, festivals, brand pop-ups, trade shows, sports activations, and more. The […]
Vividink has promoted Bethany Smith to Head of Social Media, recognising her expertise in managing fast-evolving digital channels for the agency’s event sector clients. Since joining the agency in 2021, Bethany has delivered across multiple PR campaigns while increasingly specialising in social media strategy and execution. Her appointment formalises that progression and reflects the growing […]