AEG Global Partnerships, the award-winning sponsorships arm of the leading live sport and entertainment company AEG Europe, is beginning its search for a naming rights partner for Edinburgh Park Arena. The new venue, which received planning permission earlier this month, presents a fresh opportunity for brands to engage with some of the most passionate live […]
Tyre technology brand Bridgestone has signed as an official partner to The Hot Wheels City Experience, Manchester, taking place at the BEC Arena, Trafford Park on August 13 – September 12, 2024. The Hot Wheels™ City Experience will be opening at its first European venue, the B.E.C Arena, Manchester. Opening its doors from 13th August […]
Multi-award-winning creative brand experience agency N2O is celebrating Pride with long-term client Tesco with a series of activations at Pride parades across the UK. This year marks the seventh successful year of their partnership, with a commitment to making Pride celebrations more impactful and inclusive than ever before. To increase visibility and engagement, Tesco is […]
Luxury jewellery brand Boodles has signed as the Official Headline Partner of Belgravia’s A Summer of Sport, with the iconic British brand activating onsite in Eccleston Yards this summer. Running from July to September “A Summer of Sport” will offer Londoners the opportunity to watch live screenings of this summer’s sporting activity within the intimate […]
Rustlers launched a pop-up activation this week in London’s Kings Cross to amplify its ‘Boost Your Burger’ campaign which aims to encourage consumers to change up their regular Rustlers burger, by ‘boosting’ it with additional ingredients. The burger brand enlisted “Gordon Ramsay” and “Ed Sheeran” lookalikes (Martin Jordan and Ty Jones) who surprised and delighted […]
Multi-award-winning creative brand experience agency, N2O has solidified a two-year partnership with Pride in London, meaning brands can ensure their visibility at the UK’s largest Pride event. Having worked to bring global brands to the forefront of Pride in London for over 10 years, N2O will now be an official partner of Pride in London, […]
Major League Baseball (MLB) London Series: Trafalgar Square Takeover, the 3-day baseball fan festival, returned to London over the weekend. This month, the New York Mets took on the Philadelphia Phillies in a 2-game series at London Stadium. This was the third staging of the MLB World Tour: London Series. MLB London Series: Trafalgar Square […]
Photo: GelatoConnect Gelato has tasked Wonder – the B2B and B2E creative agency reimagining business experiences – with devising and delivering a 250+ square metre stand for its new platform, GelatoConnect at drupa, the leading global trade fair for print technologies. Taking place from 28 May to 7 June 2024 in Düsseldorf’s Messe after an […]
Hammerson is pleased to announce that three of its city centre destinations Bullring (Birmingham), Cabot Circus (Bristol) and Westquay (Southampton) have been selected as part of nine nationwide Official Team GB and ParalympicsGB Fanzones. Situated in the heart of the city, the Hammerson destinations will host the Official Team GB and ParalympicsGB Fanzones, which will […]
Top Italian American restaurant Frankie & Benny’s will celebrate Father’s Day by offering that special father figure a pint of Budweiser on the house! The popular restaurant will give away the pint or bottle of beer from Friday June 14 to Sunday June 16 to all father figures. The special offer entitles the Father figure […]
Grosvenor’s free sports screenings return to Eccleston Yards with new partners Running from July to September ‘Belgravia’s Summer of Sport’ will offer Londoners the opportunity to watch this summer’s sporting activity live on a big al fresco screen within the intimate setting of Eccleston Yards, a short walk from Victoria Station. Created by Grosvenor, A […]
Looking to expand its luxury retailer footprint, Fenty is launching its full range of Fenty Beauty, Fenty Skin and Fenty Fragrance for the first time in Selfridges Beauty Halls across the UK. Perfectly timed for summer, Fenty Beauty will be serving bronze realness and glowy goodness with the launch of its new product SOFT’LIT Naturally […]
Gekko x Reze will bring new consumer technology products to the UK and Irish market. Gekko, the retail sales and marketing agency, has appointed Rob Holmes as UK and Ireland Sales Manager to head up its new Reze partnership, bringing new consumer technology brands to the UK and Ireland. Rob is a highly experienced Commercial, […]
PepsiCo and Just Eat Takeaway have partnered with experiential experts TRO to bring their brands to life at the 2024 UEFA Champions League final in London. The UEFA Champions League final is one of the world’s biggest sporting events, bringing fans together for the crescendo of the European football season. With the eyes of the […]
Fizz Experience, REL Field Marketing, Roamler and TRO are the latest FMBE businesses to get behind the Big Tour of England aka Frank’s Big TOE. The full 1850 mile running Tour of England will see FMBE Awards and Field Marketing magazine’s owner/director Frank Wainwright running a full clockwise circuit of England in 62 days, linking […]
London’s must-see floral festival will be back for its ninth year from 20 to 27 May and for 2024 the theme is Floral Fun and Games. This year, event organiser Grosvenor is proud to announce its partnership with Silent Pool Gin, a renowned British distillery crafting exceptional gin, which will present an immersive pop-up experience […]
Dentsu has launched its Retail Media Specialised Practice, the first complete retail media capability that enhances brand interaction with consumers. This will enable brands to unlock new audiences and build stronger relationships across all channels by linking every customer touchpoint. The practice provides brands with the flexibility to build a tailored approach to their own […]
Warner Bros. Discovery Global Consumer Products (WBDGCP) and Relevance International’s Brand Experience & Partnerships division have announced the Wayne Enterprises Experience, a first-of-its-kind, collaborative ultra-luxury brand ecosystem that immerses customers in a shoppable, story-driven experience supported by an exclusive digital marketplace. This groundbreaking concept, in which the top brands in their verticals are curated within […]
Jeep and krow Group team up to launch ‘Race to Escape’ transforming the Jeep Avenger into a compact and thrill-seeking escape room Iconic brand, Jeep, today launches its experience ‘Race to Escape’ at The O2, the world’s most popular live entertainment, leisure and retail destination. Created by krow Group. The campaign targets those who are […]
Caudalie have chosen Space NK’s Hans Crescent store to celebrate their Vinoperfect Collection and Backlash, the have been enlisted to help them, creating a truly immersive and memorable pop up for Caudalie’s customers. For the first time in the UK, Caudalie have teamed up with Tik Tok Superstar Amelia Olivia (@amelia0livia) to commemorate the range […]
CeraVe is touring universities to help educate consumers and students on the brands skincare portfolio and medical approach to getting great skin. Focusing on the CeraVe Blemish Control range (including cleanser, targeted gel and retinol serum) to help university students find skincare solutions to control blemish-prone skin, the pop up will feature expert and personalised […]
De’Longhi, a leading brand in domestic coffee machines, has once again partnered with experiential experts, TRO, to help launch its new product – Rivelia – into the market. TRO will help visitors get hands-on with Rivelia through ‘The One Touch Café’, an exciting and fresh activation that provides consumers with café quality coffee at the […]
Full-service experience marketing agency, Sleek, today announces the formation of its newly structured leadership team to support the agency’s new service offerings following its recent repositioning. Formed using existing employees, and led by founder Jennifer Davidson, the senior leadership team consists of seven members to look after specific services areas including Technical Production, Live Projects and Business […]
Global travel leader Skyscanner, is announced as the new Travel Technology Partner of the Solheim Cup for the 2024 edition at Robert Trent Jones Golf Club in Gainesville, Virginia, USA, and the 2026 European match at Bernardus Golf in the Netherlands. The multi-year sponsorship deal is the first of its kind undertaken by Skyscanner as […]
Retail data brand Reapp has added Waitrose & Partners to the list of major UK retailers available on its AI driven platform, Reapp Insights. Reapp Insights helps brands and retailers understand what products are selling, where and when. Through the use of industry-leading artificial intelligence, Insights utilises factors such as temperature and trends to help […]
We Are Collider, the brand experience agency whose clients include Red Bull, Riot Games and Waitrose, has formed the We Are Group, in response to client demand for more culturally intelligent, behaviour-based communications across IRL and IVL activations. The investment in Seven Communications (the cultural relevance PR agency headed by former Freuds Directors, Caroline Wray and Serge Vaezi) […]
Seed – the youth creative arm of the Amplify collective that partners with clients including Bumble, Jack Daniel’s and Spotify – is expanding its offer to encompass creator collaborations, content and production; while supporting growth by hiring four new team members, including Jessica Attwell, who hails from creative content studio, OK Cool. Attwell, who joins as Account Director, will […]
Brighton-based pub company and craft brewer – Laine – has forged a unique partnership with immersive experience studio Pixel Artworks to bring Pixel’s ground-breaking AR experience – The Butterfly Trail – to Brighton’s Spiegeltent festival, which takes place throughout May. Brighton’s famous pop-up festival, based in Old Steine Gardens, has been an essential fixture in […]
Experiential staffing business Coalition has turned ‘luck for some’ 13, celebrating with a rebrand. The rebrand coincides to align the brand with the moved expectations of a post-Covid world. To mark this new era, Coalition gave itself a detailed analysis, hosting a series of sessions designed to reevaluate the business and its strengths right across […]
Fast growing entertainment and culture agency Attachment has recruited Universal Music Group’s Global Artist and Brand Partnerships Lead Kez Withers as Head of Live, as the agency amps up growth in talent bookings for live music, entertainment and events for brands across the B2C and B2B sectors. The creation of this new role comes following […]
Multi-award-winning creative brand experience agency N2O is transforming an existing hair salon in the capital into an immersive space for consumers to experience a secret product line. Consumers can book free appointments with expert hair stylists without knowing the brand behind their finished look. The four-step process includes shampoo, conditioner, serum, and oil before finishing […]
Broadwick Group, the pioneers behind renowned venues Printworks and Drumsheds, has completed the redevelopment of a Canary Wharf architectural icon. Hosting its first events in Spring, The Pelligon is a striking glass space amongst the city skyscrapers. Formerly East Wintergarden, The Pelligon is now named after its original architect César Pelli, fully refurbished as a […]
Imagineerium has received an Innovate UK Creative Catalyst Grant that will transform the way data is captured during live activations, allowing clients to make informed decisions when planning their projects. This will streamline the approval process, reinforce Imagineerium’s design choices and improve visitor satisfaction. Imagineerium, which specialises in creating daring brand experiences to captivate audiences, […]
Dermatologist-developed skincare brand CeraVe is opening the second iteration of its ‘Back to School’ pop-up next month at Westfield London. Running from 4-7 April, the high school-inspired space will encourage consumers to learn more about the brand’s three-step skincare routine, which spans Cleanse, Target and Moisturise. Guests will be able to fill out one of […]
Event Concept, one of the UK’s leading event production agencies, today relaunches as ‘EC,’ complete with a fresh positioning, brand identity and promise. As the company approaches its 30th anniversary, EC’s repositioning provides new strategic capabilities which complement its trusted and established production offering. The move allows the already industry famous brand to deliver a […]
Sales fall by 12% Y-O-Y, retail data experts Reapp reveal Easter egg sales have plummeted by 12%*, as inflation and HFSS legislation melts confectionery performance across four major British supermarkets, new data demonstrates. Analysis by retail data experts Reapp reveals chocolate eggs have dropped by over 600,000 units sold in the buildup to Easter, equating […]
Award-winning creative brand experience agency N2O has welcomed Jack Horlock and his wealth of 20-plus years of experience in diverse brand partnerships into the agency. Jack has a strong reputation as a cultural ambassador for LGBTQ+ events, diversity and inclusion, and has successfully managed partnerships for Brighton Pride Events for the past ten years. His […]
Aimia Foods, the specialist manufacturer of dry, powder-based products and parent company of Horlicks, has appointed Malin Andersson as the celebrity ambassador for its latest brand launch. Malin, who rose to fame in 2016 following her appearance on the second series of ITV2’s Love Island, is set to be the face of Isovibe, a new […]
Wonder – the specialist business experience agency that is part of the Amplify agency collective – can today announce the arrival of Grace Bradshaw as Client Lead. Hailing from B2C experience agency, Bearded Kitten, Bradshaw has also worked at Iris and Twelve Agency across numerous high-profile B2C brands. Bradshaw’s role will entail building and sustaining […]
Global sports, music, and entertainment company Wasserman announced today that CSM Sport & Entertainment, acquired in October 2023, has been rebranded as Wasserman. Integration of the two companies has been taking place since the acquisition, and will continue throughout 2024. The rebrand of CSM – paired with the 2023 acquisition of legendary entertainment management and production […]
Today, events business Sleek announces its repositioning as a full-service, experience marketing agency, enabling the company to provide comprehensive experiential marketing expertise to its range of global clients. The strategic move expands Sleek’s service offerings and reinforces the agency’s commitment to create authentic and memorable experiences that foster connections, challenge norms, and inspire change. It […]
Sophie Bowery has been promoted to Head of Purity People. Sophie started her journey with Purity as a Brand Ambassador 15 years ago, giving her a unique understanding of its clients and projects. She has worked across numerous Puritycampaigns, including BAT, Greene King, Danone and Malibu. This inside knowledge will be invaluable as she leads […]
Seed – the Gen Z marketing agency for clients including Spotify, Jack Daniel’s and Bumble – is today launching Cultivating Community – the latest chapter in its ongoing Gen Z research and insights platform, What Matters To Us. Breaking away from more conventional report formats, this latest phase of What Matters To Us has been […]
TAG Heuer, the Swiss luxury watchmaker renowned for its commitment to precision and endurance, is thrilled to announce the extension of its partnership as the Official Timekeeper of the TCS London Marathon for an additional three years, solidifying its presence at one of the world’s most iconic sporting events until 2026. Since its inception in 1981, the London Marathon has been a […]
FMBE’s recent interview with Karen Morris, Reg&Co Leading new business consultancy, Ingenuity, announces the acquisition of sponsorship specialist Reg&Co for an undisclosed sum. Reg&Co’s Founder Karen Morris and Director Stu Richmond, now reporting into Ingenuity founder and CEO Chris Kemp, will remain in their existing roles. Ingenuity’s existing brand partnerships division is run by Managing […]
Photo: TRO Live events and experiential experts TRO has launched an interactive exhibition for its valued client, Just Eat Takeaway.com. Over the past four months, TRO has been busy developing the ‘Just Eat Neighbourhood’ concept, aimed at bringing together the client’s global B2B marketplace and dynamic partner service offering under one roof. The new concept […]
Prestige Flowers launched an exclusive Mother’s Day campaign on Tuesday 5th March in the middle of Waterloo station, ahead of the heartwarming celebration on Sunday. Millie Durbak, Brand Manager at Prestige Flowers, shared her excitement about the unique initiative, saying: “We aim to not only spread the joy of Mother’s Day but also to make it […]
Purity, the award-winning experiential marketing agency has announced its expansion into the US market. This exciting venture is bolstered by the appointment of Kathi O’Neil as Managing Director, US. O’Neil brings a wealth of experience to the team, boasting over 25 years of leading her own agency and working with prominent brands in the US […]
Live events and experiential experts TRO have partnered with sustainability consultancy, The Bulb, to help create a comprehensive sustainability strategy across the agency. The Bulb will work with TRO to assess and improve the environmental and social impacts of its daily operations. The consultancy will lead with a ‘people first’ approach, which aligns with TRO’s […]
Lo-non alcoholic booze increase by £3million in sales Y-O-Y during dry January Veganuary sales decline by nearly 10% in 2024 Retail data experts Reapp, investigate dry January and veganuary sales performance over the past calendar year Major brands selling lo-non alcoholic beers and ciders have seen Y-O-Y sales increase by 58% during Dry January, new […]
The UK’s leading mural-painting company Global Street Art have announced the appointment of Reg&Co and Rosendale Partnerships as the two partnership agencies who will secure partners for the second edition of the London Mural Festival. The second London Mural Festival, taking place throughout September 2024, will showcase exceptional street art mural artists from around the […]
Steve Wooldridge has joined brand fulfilment logistics and event support specialist e2b in the newly created role of Partnerships Director. Leaders in B2B, D2C fulfilment and storage along with tailored event logistics, sampling, co-packing and rework projects, e2b has 40 years’ experience working with FMCG brands. Woolridge’s 30+ years in the food service and hospitality […]
Live events and experiential experts TRO has bolstered its new business and marketing team to support the agency’s growth ambitions. For 2024, the agency is committed to enhancing its offering in line with the experiential channel’s continued evolution. To support this commitment, Rob O’Siochain, previously Senior Client Partner, has been promoted to a newly […]
Emirates and the National Basketball Association (NBA) today announced a multiyear global marketing partnership naming Emirates the Official Global Airline Partner of the NBA. The collaboration also makes Emirates the inaugural title partner of the NBA Cup, previously named the NBA In-Season Tournament, as well as the first-ever referee jersey patch partner of the NBA. […]
Sponsorship and brand partnership agency Reg&Co has announced its appointment to secure new partners in 2024 for two headline event activations across Grosvenor’s London portfolio , ‘Belgravia in Bloom’ and ‘A Summer of Sport.’ ‘Belgravia in Bloom’ is a free-to-attend spring flower festival offering visitors the chance to explore and discover a world of beautifully […]
A new Londis convenience store celebrated its official opening in Birmingham’s International Conventional Centre, set to serve the venue’s event footfall and thriving local business community, 19th January 2024. Karl Clark, Owner / Founder of Taylex Group and it’s subdivision, Taylex Retail, became the independent owner of the shop and oversaw the fit-out of the […]
Aimia Foods, the specialist manufacturer of dry, powder-based products, has launched ‘Isovibe’. Representing the latest addition to the world of sports nutrition, Isovibe’s fun and fruity Clear Whey Protein powders are now on shelves in B&M stores nationwide. Available in three juicy flavours in B&M stores now; Peach & Raspberry, Cherry & Apple, Lemon & […]
Unit9 – an established leader in creating trailblazing digital experiences for brands – is launching a dedicated spatial computing offering, called Spatial by Unit9, to help clients capitalise on the powerful new marketing opportunities that come from this evolving medium, propelled by the much-anticipated releases of Meta and Apple’s new spatial computing headsets: the Quest […]
Multi-award-winning creative brand experience agency N2O has won a five-way pitch to be announced as the rostered experiential agency for P&O Cruises in 2024. The agency will bring to life the brand’s tagline, Holiday Like Never Before, through a series of immersive experiences from this month, focused on brand awareness and lead generation. Speaking of […]
Leading events brands, Hedonist Events and Endpoint Creates, are thrilled to announce they have merged together to create a brand new operation. As of January 2024, the companies will be officially known as Impact Collective, evolving the two teams into a powerhouse within the industry. With a shared vision of delivering unparalleled experiences and a […]
Brand experience agency, The Park has welcomed three new members to strengthen its growing team. Yasmin Dankaro joins as a production assistant, following her time in marketing and content coordination. In her new role she will be supporting the agency’s production team with the planning and delivery of experiences. Karima Morsli has joined the award-winning […]
Sledge, the proudly employee owned, UK-based agency with a global footprint and expertise in live experience and film, today announces the appointment of Laura Chalcraft to the role of Operations Director, as it adds a new global client to its roster, and reveals details of its progress from an EOT and sustainability perspective. Chalcraft first […]
location:live (LL), a leading media and locations agency in the UK and Europe has announced its strategic expansion into Australia. This significant move follows a recent raise of expansion capital, and further adds resources to their ongoing international capabilities, to service clients and locations globally. The synergy between the Australian and UK markets, in terms […]
eXPD8 has announced that after successfully supporting The Entertainer with a year-long trial in selected Tesco stores, they will become The Entertainer’s key field marketing partner across the Tesco UK estate. Tesco and The Entertainer have recently announced they are extending their partnership to cover the entire Tesco UK business, and the Republic of Ireland from March […]
Retail data experts Reapp are dramatically redefining their product lineup as part of an ongoing £7 million investment into tech and AI to become the ‘ultimate FMCG toolkit’ for major brands. Carving out a new space in the field marketing sector, Reapp’s new products are covering more bases than ever before and through AI innovation […]
Red Bull has tasked its experience agency, We Are Collider, with designing, delivering and managing League of its Own: the brand’s biggest European esports tournament to-date. Taking place on 9 December 2023 at The Velodrome in Berlin, the event – which sold-out in under two hours – was a unique celebration of esports that saw […]
To celebrate the holiday season, Kate Spade New York has unveiled a show-stopping, 10-metre tree made of branded gift-boxes located in London’s Waterloo Station. Positioned at the heart of one of the city’s most prominent locations, the immersive experience invites London to spread joy, welcoming one and all to celebrate the holiday season. The sculpture […]
N2O is delivering Tesco’s Christmas Markets for the fifth year in a row, extending the free experience across more locations than ever before Traversing towns and cities with varying levels of Christmas spirit, the locations we chose for the Markets this year are based on research conducted by N2O’s Strategy Team, looking at factors such […]
Amelia Shepherd, most recently MD of experiential marketing agency TRO, is joining Wonder, the business campaigns and experience agency whose clients include Google, Canva and Visa, as Director of Growth. Amelia’s role will involve driving Wonder forward by unearthing new opportunities while helping to further build the agency and its reputation. Working closely with […]
Jim Beaty, farmer, in front of a ‘Welcome to Weetabixshire’ sign which has been erected in the Northamptonshire town of Burton Latimer to mark the new proposed county lines of Weetabixshire. Picture date: Tuesday November 14, 2023. Photo credit: Michael Leckie/PA Wire Makers of the nation’s favourite breakfast cereal* are petitioning to create a brand-new […]
Marriott Bonvoy has signed as the official hotel partner to Kingdom of Winter ahead of the inaugural event in ExCel London which opens on 8th December. Within the partnership agreement, the Kingdom of Winter is offering free entrance to Marriott Bonvoy members. The deal was brokered by sponsorship and partnership agency Reg&Co. Marriott Bonvoy has an […]
Sponsorship and brand partnership agency Reg&Co have announced their appointment to secure new sponsors for the Climate Creatives Challenge. The Climate Creatives Challenge includes a biannual international design competition, supporting new and novel approaches for communicating the impacts of climate change and the benefits of mitigation, adaptation and resilience. To encourage different types of creative […]
Walsall is the UK area that is most worried about the cost-of-living crisis, according to a new study that measured average monthly search volumes for terms related to the crisis. Bath ranked in second with 333 monthly searches per 10,000 people. With just 68 searches per 10,000 people, Wakefield is the area least worried about […]
Creative brand experience agency, N2O, has launched N2O Talent – now housing social media, influencer marketing and talent management under one roof to provide brands with a complete social media solution. Born from the huge success of the agency’s award-winning social media and influencer marketing service, N2Ocial, N2O Talent offers brands a diverse talent roster […]
The Bold By Design online showcase is a new feature on the FMBE website that is created to be a home of excellence in FMBE design on the Internet. The showcase champions experiential and immersive design for events, retail, exhibitions, roadshows or immersive experiences. >>> BOLD BY DESIGN – SHOWCASE <<< At FMBE Awards 2023 […]
The Waitrose Winter Food and Drink Festival is returning between 24 and 26 November 2022, with an even bigger festival that, for the second year running, takes place at London’s Tobacco Dock. Featuring many new experiences, the festival has evolved by placing a greater emphasis on Waitrose’s own-brand festive food, while expanding to host hundreds […]
The 2023 FMBE Awards were presented tonight at Ascot Racecourse by the wonderful actor and comedian, Kerry Godliman. Notable winners on the night saw FM Agency of the Year landed by Tactical Solutions for the first time, a marker for the agency that counts Mars Wrigley as a leading client and was acquired by Dee […]
FMBE Awards is pleased to announce that spatial intelligence business Meshh is the sponsor of this year’s Immersive Event (Mass Consumer) category. Meshh is a leader in the field of location-based intelligence and helps event organisers, venues, retailers and brands to measure engagement and interaction in their physical spaces in order to deliver a more […]
Frank’s Big Tour Of England (Big TOE) is a Frank Publishing legacy project that gets underway at FMBE Awards 2023, Thursday 9th November 2023. The project is a running 2000-mile tour of England in July and August 2023 coupled with FMBE industry events en route. The 62-day Tour visits every cathedral city in the UK, […]
FMBE Award’s famous Operational Success category will be sponsored this year by industry goto logistical experts Promologistics. Promologistics excels in providing brand clients and experiential marketing agencies with specialised logistics, warehousing and fulfilment services. The award will be presented by Jonny Lamb, MD of Promologistics. The Operational Success category is famous for its amazing ‘make […]
The O2, the popular live entertainment, leisure and retail destination, has today announced that it is now an official member of the Hidden Disabilities Sunflower. The venue, which is the first UK arena to become a fully-fledged member of the Sunflower, is proud to reveal that its catering partner Levy UK + Ireland, and security […]
Marc Jacobs’ resort collection lands in London in the brand’s first UK pop-up store, an entirely mirrored box located in Covent Garden’s historic piazza. The new campaign, featuring Kim Kardashian, dominates the nearby underground station, while a nine-foot-tall silver tote bag swing serves to signpost the pop-up. Impossible to miss, the specially built space is […]
Multi-award-winning creative brand experience experts, N2O, are delivering an immersive retail experience for Barbie, placing play at the forefront. The experience will promote the launch of Barbie POP Reveal, showcasing the new product’s key features: unboxing, scent and unique play. A Barbie ‘play roundabout’ will have four zones, each themed to the brand-new product line […]
FMBE Awards is pleased to announce that Elevate Global is the supplier sponsor of staff to the event for the second year in succession. The Elevate team will take on all the hosting duties of the event alongside the FMBE team. The agreement comes after outstanding feedback for the hosting of last year’s event, which […]
FMBE Awards is pleased to announce that its new People Powered Award has been sponsored by HEL’s. The awards are to be presented on Thursday 9th November 2023 at The Pavilion Ascot. The People Powered Award is a key new award for the event that has, as its focus, the most important part of any […]
This November, Pandora is excited to welcome consumers to an immersive new pop up experience in central London. Situated on the South Bank, near Tower Bridge, Pandora has worked with creative agency, Backlash, on a unique activation which has been inspired by Pandora’s holiday campaign, Loves Unboxed. The ‘Art of Loves’ pop-up, which will be […]
SpaceandPeople announces lead sponsorship of FMBE Awards including collaboration with Network Rail to award £25,000 worth of space to the winner of the flagship brand experience category SpaceandPeople are pleased to announce lead sponsorship of the FMBE Awards for the second year running. Taking place on the 9th November at Ascot Racecourse, the FMBE Awards […]
St Andrews Links Trust has appointed sustainable water and purification experts Bluewater as its Official Hydration Supplier to provide a next-generation drinking water solution for golfers and visitors to the Home of Golf. The pioneering agreement will see Bluewater, a global leader in sustainable water purification and beverage solutions, provide purified drinking water across the […]
Thermos UK has teamed up with The RFL and the England men’s, women’s and wheelchair Rugby League teams and coaching staff for the up and coming Autumn Internationals and supplied them with the new Icon Series of insulated bottles and tumblers. The Icon Series is a professional and rugged range which has just been launched […]
Roadshow Promotions, the UK’s leading provider of promotional buses, has teamed up with Verbier Ski Resort to bring a slice of Switzerland to London. Verbier, the renowned Swiss skiing resort, chose a double-decker promotional bus to help launch its “London’s Calling” winter campaign to entice city dwellers to experience a workcation from the resort and to the […]
The nation wants to speed up their cooking in an attempt to help lower their energy bills. Currys is on hand to help and are launching their first set of recipes that could save consumers up to £78 a month in energy bills due to the products used, created in partnership with food writer, Jack Monroe. 60% […]
Retail display business Silverpoint, is celebrating success as it supports professional hairdressing industry clients Procare and Dowa at the major trade exhibition Salon International, firmly establishing itself as a key supplier to brands in the sector. At the recent industry-leading show held at the ExCel London (14-16 October), Silverpoint revealed the UK-designed and manufactured exhibition stand for premium hair […]
The Royal Institution (Ri) has today announced a significant three-year partnership with CGI as the title partner to the Christmas Lectures. The partnership combines the pioneering spirit of science with cutting-edge technology and innovation, and provides valuable support for the Ri in delivering the Christmas Lectures. and its wider charitable activities. The partnership was secured […]
To mark a new stage of growth and expansion, Impact Field Marketing Group has changed its group name to Marvesting. The group, which has recently acquired a new company, P&R Visual Merchandising in the Netherlands, is distinguished from its French subsidiary, Impact, The change solidifies Marvesting’s position as a European leader in omni-channel commercial and […]
CeraVe is opening its doors for the first time in October for a “Back to School” themed pop-up to help educate consumers on the CeraVe skincare portfolio and medical approach to great skin. The immersive pop-up will feature various high school-themed spaces including a ‘Cleansing Lab’ where attendees will learn about their skin type, the […]
[photo credit: Story Picture Agency – supplied by Nobull Agency] This week, travellers at London’s Kings Cross Station were greeted by the waggy tail of a larger-than-life canine commuter called ‘Max’. Max, the holographic virtual Labrador, was let loose by the UK’s no.1 vet-recommended joint supplement brand, YuMOVE, to help educate the capital’s human commuters […]
Award-winning creative brand experience agency, N2O, is set to captivate shoppers this Halloween with the Trail to Treats touring roadshow, born from the retailer’s new Halloween toolkit. This engaging event will reach selected Tesco stores nationwide, designed as a way to bring the toolkit’s spooky characters to life with Tesco shoppers. Kicking off the retail […]
Standout Field Marketing has announced it has partnered with OPI to drive growth in distribution and stockists amongst professional salons in the UK. OPI (a division of Wella Company) is the #1 nail salon brand worldwide. They are committed to providing unlimited shades and the highest quality products, artistry, and technique. They describe themselves as being there […]
Global brand experience agency Nteractive has launched ‘Better Choices’ – a programme to help brands create sustainable live experiences by aligning their event activations with their corporate sustainability goals. Better Choices offers brands a comprehensive framework to understand and improve their sustainability performance and allows them to set a baseline for their current event emissions, […]
Multi-award-winning creative brand experience agency, N2O, has designed an immersive brand experience for Fruit-tella to drive awareness of its new product line with an engaging Halloween activity for families. Executed as part of the brand’s Halloween Hotel creative platform, which includes an Alexa Halloween Countdown Calendar, the Bluewater pop-up will immerse visitors in the World […]