News

Sense and Fulfil make ‘Life Wonderfuel’ at Boardmasters

Photography: River Thompson, with permission from Sense Fulfil, the vitamin and protein bar brand, is on a mission to help festival-goers to snack and refuel more healthily, whilst maximising their enjoyment of both flavour and fun. Working with global brand experience agency Sense, Fulfil heroed their ‘Life’s Wonderfuel’ campaign through experiential activations at Boardmasters that […]

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Haribo attracts shoppers with UK’s largest ball pit as ‘Hide n Seekers’ returns with Sense

Haribo, the nation’s leading sweet maker, has officially launched the ‘Hide n Seekers’ experience at Bluewater Shopping Centre in Kent, featuring the UK’s largest ball pit. Live for 21 days over four weeks, the experience is completely free for fun seekers young and old, providing an exciting, budget-friendly summer day out. In its second year, […]

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Backlash helps Thayers pop up in London with rebranded style

Thayers, a witch hazel championing natural remedy health and beauty brand, has popped up with a bright red look in two London locations. The brand, which was bought by L’Oreal in 2020, is unveiling its new messaging to consumers in a campaign created by agency Backlash. The non-alcoholic witch hazel formula is clinically proven to reduce […]

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Purity and Malibu create confessional feelgood tour

Photography from Elrow by Everynight Images   Purity, the experiential marketing agency, is thrilled to announce the creation and production of the Malibu Confession Booth. This unique experience, developed in collaboration with Pernod Ricard UK, perfectly captures the essence of Malibu’s “Do Whatever Tastes Good” campaign for summer 2023 and beyond. Pernod Ricard briefed the team at Purity […]

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Nissan’s Feel Electric Festival pops up in Covent Garden supported by Fusion

Images: London Event Photographer, Kevin Moran To celebrate Nissan’s participation in the ABB FIA Formula E World Championship and the highly anticipated final races of the season at ExCeL London, Nissan is bringing a Formula E festival to London’s vibrant Covent Garden. The Nissan ‘Feel Electric Festival’ will transform the area into a Japanese-themed garden with […]

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Nuffield Health creates Move Together for girl’s fitness

Research released today by Nuffield Health reveals that over half of parents worry their daughters do not get enough exercise with 44% of parents have also admitted to making an excuse to get their daughters out of P.E lessons. Nuffield Health’s latest research also reveals one in three (30%) parents are not very active and […]

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Sense gets set for fresh festivals with Mitchum

Sense, the global brand experience agency, today announces the launch of its latest experiential activation campaign for Mitchum, one of the UK’s leading deodorant brands. The experience is centred around ‘Fresh Factory’, an interactive space that brings the range of invigorating Mitchum scents to life. The campaign will kick off on the 21st July at […]

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Creation delivers iconic hospitality activation for Red Bull at Silverstone

Full-service event company, Creation, delivered an iconic, multi-tiered hospitality activation for Red Bull at this year’s British Grand Prix Weekend at Silverstone, 4th-7th July. Red Bull Pole Position set out to create the ultimate hospitality space, breaking the mould of existing hospitality offerings to become the go-to Formula 1 destination. The evolving, multi-use activation entertained high profile celebrities, customers, […]

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75Media adds Spaghetti Gateway location to its OOH Rise network

Outdoor advertising media owner 75Media is celebrating 800% growth in its premium large format Rise network whilst also announcing the launch of a new headline site in the heart of the Midlands. The brand new, double-sided DM6 site at Spaghetti Gateway, Birmingham, is the latest addition to 75Media’s Rise network: a collection of DM6 and D96 […]

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Chiquita’s iconic banana busses hit the streets with sustainability aims

For the ninth consecutive year, Chiquita is participating in the London bus campaign to bring back its iconic yellow banana buses to London this summer. The seven, fully-electric buses will run along central and high-pollution transportation routes from the beginning of July to mid-August, helping to reduce CO2 emissions and air pollution while bringing some […]

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Elevate Staffing engaged with multiple Wimbledon campaigns

As the oldest and most renowned tennis tournament in the world, Wimbledon holds a special place in the hearts of sports enthusiasts and brands alike. This year marked a significant milestone for Elevate, a leading event staffing agency, as they provided their talented event staff for major activations at and during the Championships at Wimbledon. […]

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Aldi Swing Ball goes head to head with Wimbledon

The Aldi Swing Ball Championships in SW19 was open from Monday to Friday on week one of Wimbledon and courts were free to book Guests booked a 45 min game via Eventbrite Aldi’s pledged savings of up to 90% vs Wimbledon prices, with drinks and strawberries on offer at the event Aldi brought swinging, good […]

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Unit9 celebrates 45 years of Space Invaders with AR gaming experience

Taito, in partnership with Google, has worked with global production and innovation studio Unit9 to reimagine the iconic arcade game “Space Invaders” for today’s digitally-connected world. Forty-five years after its initial launch, the 8-bit game has now been evolved into an immersive augmented reality experience where players put their skills to the test to defend […]

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GottaBe! launches “Be a binner, not a blocker” campaign to help Severn Trent reach more of its community

GottaBe!, the award-winning marketing agency, today launches its latest campaign for Severn Trent titled “Be a binner, not a blocker”. The campaign aims to help communities look after their properties by raising awareness about the importance of avoiding drain blockages. The campaign will highlight the 3 P’s – pee, poo and paper – which are […]

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Dentsu appoints Meshh to undertake analytics for third Nivea Sun tour 

Creative communications agency, dentsu, has chosen spatial analytics specialist, Meshh, to deliver the data and analytics for the 25-date Nivea Sun and Cancer Research UK summer tour for the third year. The tour will reach 14 locations in the UK, including several Race for Life events, and concluding at the Victorious Festival in Portsmouth on […]

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At home treats market sees shake up as some Wimbledon seasonal sales drop

Price rises appear to hit demand across a host of products associated with Wimbledon, retail data expert Reapp reveals Tennis fans have turned their back on traditional Wimbledon afternoon tea treats with sales of gin and jam plunging during this year’s tournament, data shows. Analysis by retail experts Reapp reveals that sales of jams and […]

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Green Field Marketing’s new London home

Following  2022 FMBE success, and driven by ongoing expansion, Green Field Marketing has opened a brand new office in Victoria, London.  Having previously traded as Contract People, and more recently PRL In-Market Solutions (NI), Green Field Marketing launched following a MBO in 2021. Well established as one of Ireland’s most successful Field Marketing companies, Green […]

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NYX Professional Makeup Launches Barbie The Movie collection

Image: London Event Photographer, Kevin Moran NYX Professional Makeup has launched their limited-edition “Barbie The Movie” makeup collection in partnership with Warner Bros. Pictures and in celebration of the upcoming summer event film “Barbie,”in theaters this July. The new movie “Barbie,” featuring a star-studded international ensemble, will take audiences to the vibrant world of Barbie Land, […]

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160over90 acquires XYZ

160over90 has acquired XYZ. XYZ, the London-based, full-service experiential marketing agency will expand 160over90’s capabilities and presence in Europe. Cultural marketing agency 160over90 has announced it has acquired London-based creative brand experience agency XYZ. With this acquisition, 160over90 further expands its global reach and capabilities, and welcomes the addition of XYZ Managing Director Will Mould […]

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BBC Studios joins Undercurrent to create an Interactive Photo Booth campaign

BBC Studios has created a touring Interactive Photo Booth Pop-Up to celebrate the launch of the BBC Earth Experience. The BBC Earth Experience is a majestic 360-degree audio visual journey that encourages visitors to step inside and explore iconic landscapes and connect with mesmerising animals from around the world and will be open at The […]

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Tatcha, Space NK and Backlash bring Forest Awakening to London

Tatcha and Space NK, together with agency Backlash have brought a Tatcha Forest Awakening pop-up to London. This one-of-a-kind, immersive greenhouse escape nestled amid the busy street. It celebrates Tatcha’s new Forest Awakening Body Collection. Throughout the pop-up, guests can discover Tatcha’s latest product innovations inspired by shinrin-yoku (forest bathing)— the Japanese ritual of connecting […]

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Audience releases whitepaper: Building human connection

Photo: Audience creates human connections. This picture is from Audience with Virgin Media in August 2022 Building human connection: The opportunity for brand experiences In its latest whitepaper, award-winning brand experience agency, Audience, discusses how our evolutionary need for human connection has resulted in higher demand for brand experiences in the digital age. The paper […]

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Bompas & Parr presents The Feel Tank

Experience design agency Bompas & Parr presents a first of its kind think tank:  ‘The Feel Tank’. The Feel Tank is a think tank with a heart, taste buds and an eye for the extraordinary. ‘The Feel Tank’ is a unique form of strategic futurism that harnesses the powers of sensory stimulation to unlock new […]

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Reg&Co brokers partnership between Portsmouth’s Spinnaker Tower and Macmillan Cancer Support

Sponsorship and brand partnership agency Reg&Co have brokered a ground-breaking partnership between Macmillan Cancer Support and Portsmouth City Council that will benefit communities in the south coast city. The cancer charity is set to become the new presenting partner for Portsmouth’s iconic Spinnaker Tower, which is owned by Portsmouth city council. The partnership will raise […]

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FMBE Awards returns to Ascot on Thursday November 9th 2023

The FMBE Awards 2023 will return to The Pavilion Ascot for its 19th anniversary edition. The decision comes despite selling out the venue early last year because the 2022 event received overwhelmingly positive feedback. FMBE Awards Director Frank Wainwright comments: “We’re excited to be returning to the venue this year. Second editions at a venue […]

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Tesco and N2O stand together with London and Brighton Pride activations

Award-winning creative brand experience agency, N2O, is thrilled to support Tesco once again with their London and Brighton Pride activations. Featuring a DJ, stunning choreography and an army of LGBTQ+ colleagues involved in the big celebration, the truck will be adorned with the new Tesco Pride toolkit, based on the flowing colours of the progressive […]

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Big Nights In win for snacking as cost of living bites says Reapp

Brits are opting for a ‘Big Night In’ more than ever as the cost of living crisis continues to bite, retail data experts Reapp reveals Star Wars: Vision and Star Wars: Young Jedi debuted on streaming service Disney+ on May 4. The following day (5th) saw the biggest sales volumes of the year for crisps […]

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N2O and Mentos get set for sustainable stand at Barcode Festival

Award-winning creative brand experience agency, N2O, is set to deliver an experiential marketing campaign for Mentos at Barcode Festival this summer, designed to get attendees out of their comfort zone and embrace saying yes to something new. Bringing the Perfetti Van Melle gum brand to life at the grocery industry festival, the experience will focus […]

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Carrubo hosts Nicolas Feuillatte’s Unleash the Bubbles residency

Champagne Nicolas Feuillatte is urging Londoners to raise a glass this summer as its ‘Unleash the Bubbles’ global campaign touched down in the UK capital. Hot on the heels of the Chicago leg of its world tour, Nicolas Feuillatte’s campaign – complete with an eye-catching Champagne cork bar and experience at Carrubo, Southwark St, from […]

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Constable’s The Cornfield accliamed in vacant Bright House unit at Jarrow Viking Shopping Centre

John Constable’s The Cornfield, one of the most beloved paintings from the National Gallery’s London collection, has concluded an acclaimed week of veiwing to passing visitors in Jarrow’s Viking (Shopping) Centre. The painting, which came to Jarrow as part of the National Gallery’s bi–annual Visits programme, was on display until Sunday 25 June at the Viking Centre in Jarrow. South Tyneside […]

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Revolut and Sense create AR experience in Covent Garden

Revolut, the global financial super app with 30 million customers worldwide launched its new ultimate membership plan, Ultra, with The Ultra Experience – an Augmented Reality experience. Shoppers passing through Covent Garden between 16 and 23 June can scan the “platinum portal” using their mobile device and unlock a first glimpse of Revolut’s new luxury […]

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Threshold Sports joins forces with the BHF for their flagship cycling event

Threshold Sports, a Brighton-based sports event agency who help deliver world-class events, have joined forces with the British Heart Foundation (BHF) to elevate their London to Brighton Bike Ride; an event which has been running for almost half a century. Founded in 2009, Threshold Sports deliver bespoke engagement and fundraising events for some of the […]

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Wheels in motion as London’s first accessible art trail gets set to raise Whizz-Kidz awareness

Morph’s Epic Art Adventure in London – the first accessible, step-free cultural event of its kind – has opened today – with official creative partner Kids Industries (KI) in full attendance with Whizz-Kidz, Wild in Art, and Aardman – the award-winning animation studio and creator of the childhood-favorite and much-loved animated character, Morph. The spectacular […]

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Pixel Artworks launches mixed reality space The Lighthouse

Pixel Artworks, the immersive experience studio, who collaborate with Lego, Netflix and Tiffany & Co., has launched ‘The Lighthouse’, a mixed-reality space in London. The space will help brands access and understand first-hand how embedded technology can solve their business challenges and act as a guiding light for how to use immersive creative technology including […]

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New appointments and promotions at Sledge show best practice intent

Sledge, the proudly employee owned, UK-based agency with a global footprint and expertise in live experience and film, continues to grow its team and evolve its internal operations to the benefit of its people, clients and the planet, following its transition to an Employee Ownership Trust (EOT) in November 2022. Rebecca Shanks, who has worked within the agency […]

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Babble takes up long-term title partnership with Ride Across Britain

Threshold Sports, the multi-award-winning mass participation events agency, have today announced a new four-year Title partnership with leading cloud technology company Babble on their iconic Ride Across Britain (RAB). The iconic cycling event was founded in 2010 to enable more people to tick off the bucket list challenge of riding from end to end of […]

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Green & Fortune publishes its inclusivity commitments

Green & Fortune has published its commitments to providing inclusive spaces at its Kings Cross venue, Kings Place. The commitments are published in a paper entitled Outstanding. Never Standing Out. It details Green & Fortune’s vast experience and learnings in the events sector and specifically looks to evolve and involve every voice in the conference conversation. […]

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White Claw gets set for summer of Shore Club festival activations including American Express presents BST Hyde Park

World-leading hard seltzer brand White Claw has struck a new partnership with American Express presents BST Hyde Park, AEG Europe’s leading festival that brings the best of live music to London each summer.  Building on last year’s wave of success, White Claw is expanding its festival presence with activations across American Express presents BST Hyde Park and Luno presents All Points East. With a […]

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Study shows luxury retail market growth set to continue

Luxury retail executives forecast annual market growth of more than 5.6% for the next four years Senior executives confident about rising revenues and margins at their firm and for the market as a whole, Communications Specialist Ltd research shows The rising number of high net worth individuals and mass affluent globally is the key driver […]

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Reg&Co appointed by The Royal Institution for sponsorship partnership search

The Royal Institution have appointed partnership agency Reg&Co to help develop a sponsorship partnership search strategy for 2023. The Royal Institution (Ri) is an independent charity dedicated to bringing the public and scientists together to share their interest and passion for science. The Ri’s vision that science is for everyone is based on a belief […]

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Evolution Dome tests for sound isolation

International inflatable structure supplier, Evolution Dome, has just completed independent acoustic testing of its inflatable domes and the results show a substantial drop in noise across the range of inflatable structures, and the company has made the findings of this research available for download. Evolution Dome’s director, Ash Austin, commented on the findings, “The way […]

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Coffee and ketchup prices plunge and sales leap says data from Reapp

Shoppers struggling with sky-high prices on household essentials are beginning to see some light at the end of the tunnel with the cost of coffee and ketchup starting to fall. The latest analysis from retail data experts Reapp reveals that coffee prices have dropped by over 10 per cent.* The price of plant-based milk has […]

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Frankie & Benny’s offer special pizza making courses to entertain kids during half term

Top Italian American restaurant Frankie & Benny’s is to offer special pizza making courses to entertain kids over half term. The popular restaurant will help take the pressure off parents by allowing children to make their own masterpizza. Frankie’s chefs will demonstrate how to make the perfect pizza from stretching the dough to the right […]

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Elevate assists with two major brand activations at Eurovision

The arrival of the Eurovision Song Contest in Liverpool was the first time in quarter of a century that the UK events industry has had a chance to showcase its talents to the global Eurovision audience. The UK has hosted the contest a record nine times, four times in London (1960, 1963, 1968 and 1977) […]

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N2O gets set to deliver a ‘Summer full of flavour’ for Tesco

Award-winning creative brand experience agency, N2O, is delivering a touring food and drink roadshow for the UK’s largest retailer this summer, with new taste discoveries and delicious demonstrations. Celebrating a “Summer full of flavour”, the free food tasting and family fun event will invite customers to discover food and drink brands and interactive activities. It […]

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Dee Set appoints new Head of Retail

Dee Set Group has appointed James Ainger as Head of Retail following almost 15 years at British supermarket giant Asda followed by a stint working with field marketing agency Tactical Solutions. In his new role he will be responsible for assisting and developing relationships between brands and retailers including Asda, Morrisons and Wilko. North-West based […]

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Puma launches Forever Faster Cup as student teams go head to head

Puma hosted the inaugural Forever Faster Cup in Leeds. This world-first track concept pitted Leeds Beckett University against their arch-rivals from the University of Leeds to find out once and for all who is “Forever Faster”. As the culmination of a full evening of trackside entertainment powered by Puma, 3 teams from each University took […]

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TRO and Ranieri Agency create roadshow City Tour and social media campaign for De’Longhi

De’Longhi, the leading brand in domestic coffee machines, is thrilled to announce  its City Tour marketing activation. Taking place in nine cities across the UK and Ireland, the tour kicked off in Covent Garden on Wednesday. The De’Longhi City Tour aims to captivate the nation and showcase the remarkable cold brew and cold coffee features […]

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isla launches its first industry report at transform

Events industry body isla today releases its first industry report. It combines insights from TRACE, its event carbon measurement platform, and wider membership community. Launching at its flagship 2023 event, transform today, the report – a temperature check 2022-2023: an exploration of sustainable progress in the UK event industry – is the first of its […]

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Circana’s FMCG report shows Private Label surge vs branded in European grocery markets

Circana, the leading advisor on consumer complexity and formerly IRI and The NPD Group, today launched its latest biannual “FMCG Demand Signals” report for Europe. Covering the six largest markets in Europe (France, Italy, Germany, Spain, UK, and Netherlands), the report reveals that the sector has reached a tipping point with Private Labels outpacing the […]

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Outform creates interactive wash window display for Miele

Future retail agency Outform supported the premium domestic appliance brand Miele in creating an innovative digital customer experience. This means a new interactive window display in Edinburgh’s St James Quarter that drives awareness of Miele’s TwinDos washing machine. TwinDos is the world’s only two-phase dosing system for liquid detergents in household laundry care. The activation […]

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Sense launches retail division

From left to right: Paul Mills-Hicks, Sally McLaren, Chris MacRae, James Willoughby and Nick Adams  Sense, the brand experience agency has announced the launch of a new retail division, designed to help clients respond to the ever-evolving retail landscape. A highly experienced team with unique insight into consumer shopping behaviour based on decades of sector […]

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Frozen pizza sales decline highlighted by Reapp

Frozen pizza sales have plummeted by over a quarter (27%) with shoppers buying 2.3million fewer than a year ago, new data reveals. It comes as prices have surged by over 35 per cent in the past twelve months, adding an average 77p to each pizza, analysis by retail data experts Reapp has discovered.* The biggest […]

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Kru Live opens office in Hong Kong

Kru Live, the Global Live Engagement Agency has opened a new office in Hong Kong The Hong Kong office marks Kru Live’s first foray into the Asian market and represents a significant milestone in the company’s global expansion strategy. The new office will allow Kru Live to better serve its clients in the region and […]

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Gottabe! reaches out to minority audiences for Ding.com

GottaBe! has announced its new campaign for Ding.com, the international mobile top-up brand. The campaign aims to drive top-up transfers and app downloads, in order to help ethnic minority populations, connect with their loved ones internationally. Launching on April 29th, the campaign highlights Ding.com’s work with ethnic minority populations in the UK, enabling users from […]

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Dentsu Sports Analytics launches with supersized insight offering

Dentsu Sports International has announced the launch of dentsu Sports Analytics, a new global offering bringing together the best research, data, and analytics capabilities of MKTG Sports + Entertainment (MKTG), Sponsorship Research International (SRi) and dentsu’s Merkle, to help drive better outcomes across the sports and entertainment measurement industry. Based in New York, experienced global […]

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TAG Heuer activates at London Marathon with elite prizes, app selfies and Run Dem Crew cheers

Above: Rob Diver, Managing Director of TAG Heuer UK and Ireland with Elite Men’s Wheelchair Race winner Marcel Hug (SUI) and Elite Women’s Wheelchair Race winner Madison de Rozario (AUS) on then podium on The Mall The TCS London Marathon on Sunday 23rd April 2023. Photo: Adam Warner for London Marathon Events: For further information: media@londonmarathonevents.co.uk […]

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Samsung completes roadshow disigned and built by Outform

Samsung launched an interactive and immersive pop-up roadshow, starting in Oxford, to highlight the ‘nightography’ camera and gaming capabilities of its new Galaxy S23 series. The concept was created, designed and built by future retail agency Outform. Visitors were able to check-in to the mobile experience by scanning a QR-code through Outform’s PodDrop product, which […]

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easyJet gets jets set for Eurovision

easyJet has been announced as a National sponsor of the Eurovision Song Contest. The airline offers more seats between the UK and Eurovision countries than any other airline. Over the course of this year’s contest, easyJet will be flying in thousands of visitors into Liverpool, a city with a rich musical heritage and one of the airline’s longest served airports, […]

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Rituals Cosmetics gets set for Covent Garden pop up with Backlash

Rituals Cosmetics UK & IE is set to open an immersive space in the heart of London’s Covent Garden. The 2–day pop–up will offer consumers the chance to experience the fleeting beauty of the Sakura blossom and to Celebrate New Beginnings this Springtime, by immersing themselves in the brand’s best–selling The Ritual of Sakura Collection scented with the […]

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Location:live appoints Emily Edwards

Location:live is delighted to announce the appointment of Emily Edwards as an Account Director with the business. Emily brings a wealth of 17+ years of experience in sales and account management at some of the UK’s most respected retail groups, such as the management of brand partnerships for Intu across the UK, working closely with […]

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Undercurrent assists Ogilvy PR for Egginton egg hunt stunt

Ogilvy PR was supported by experiential events agency Undercurrent this Easter season for a headline grabbing stunt. Residents of a Derbyshire village were woken to a unique surprise by one of the UK’s biggest chocolate makers. People living in Egginton, in the south of the county, were tasked with completing a giant Easter egg hunt one morning after […]

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Undercurrent creates luxury film fine dining screenings for Bang & Olufsen

For two weeks only, Bang & Olufsen is inviting Londoners to lose themselves in an evening of cinematic indulgence at Smallbone’s Luxury Pavilion, nestled in the heart of Knightsbridge. The visionary new pop-up unites film and food in collaboration with celebrated two Michelin-starred chef and restaurateur, Tom Sellers, giving visitors the chance to see and […]

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N2O creates Coronation Treat Party tour for Tesco

Creative brand experience agency, N2O, has devised an immersive, multi-brand coronation activity in and around Tesco stores this spring. The touring experience will bring people together to celebrate the momentous occasion of King Charles’ Coronation in true British style. Customers will experience a feast for a king, with a high tea spread featuring finger sandwiches, […]

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Extreme E apppoints Kris Reid as Head of Marketing

Pioneering off-road racing series, Extreme E, has further strengthened its team with the appointment of Kris Reid as its new Head of Marketing.  Kris brings a wealth of experience to the role, having worked across a diverse range of industries including sports, music, and fashion. Kris’s career began in the UK music festival industry, where […]

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Shoppers trade down on Easter eggs as inflation worsens across Britain’s supermarkets

Retail data experts, Reapp, reveals Brits purchase more affordable Easter eggs in the buildup to the long bank holiday. Cash-strapped shoppers are buying nearly twice as many cheap Easter eggs as 47% more sold compared to luxury eggs, new data shows in the buildup to Easter.* Analysis by retail data experts Reapp has found that bargain-hunting Brits have […]

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Showforce promotes Becky Meers to head of operations

Global event crewing specialist Showforce has announced that Becky Meers has been promoted to the role of Head of Operations UK & Europe. Moving forward Becky will oversee the account management, crew management and operations functions for Showforce’s UK and European business. Having joined Showforce’s Liverpool office in 2010 as an account handler, Becky’s hard […]

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The Luna Cinema seeks activation and sampling sponsors with Reg&Co

London-based partnership consultancy agency Reg&Co have been appointed by The Luna Cinema to help develop a partnership strategy in 2023. Established in 2007, The Luna Cinema are the largest provider of outdoor, themed and pop-up cinema events in the UK with 275+ screenings. Each Luna residency tends to last 3 – 5 days in some of […]

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Bank Holidays bring a ‘spring in the step’ for retailers

YouGov study commissioned by Gekko finds millions planning shopping spree  ‘Retail as leisure’ as consumers combine shopping with eating out and socialising  As the UK heads towards the spring and an enhanced bank holiday season, millions of consumers have revealed they are planning to go shopping on the forthcoming Bank Holiday weekends. These shoppers are […]

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Reapp data reveals regional disparity for alcohol-free beer shopping

Residents of the East Midlands have the biggest thirst for non-alcoholic beer, drinking EIGHT times more of it than Londoners, new data shows.* Analysis by retail data experts Reapp has found that East Midlands takes top spot with 15% of sales this year to date with the capital at the bottom with just two per […]

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Global Infusion Group appoints Tim Young as Managing Director

Event, catering and brand logistics specialist Global Infusion Group has appointed Tim Young as its new managing director. Young brings a wealth of experience at both PLC and SME level to the role and is perfectly placed to lead the business as it embarks on an ambitious period of growth. Having spent over 20 years […]

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Imagination produces immersive virtual for Ford Explorer launch

Global experience design company, Imagination, has created a world-first driving experience for the launch of Ford’s new all-electric Explorer™ SUV; Ford’s first volume passenger electric car designed and built in Europe. Imagination has flipped the traditional in-person car reveal on its head and produced an immersive virtual event for the unveiling of Ford’s new electric […]

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Gameloft announces ROI whitepaper for marketing in gaming

Gameloft for brands, a leader in the creation of gamified experiences for brands, today announced the release of a new whitepaper entitled “The Marketing ROI in Gaming – The Positive Impact of Gaming for Brands”. The report presented during this year’s IAB PlayFronts New York, provides a methodology and a brand-new KPI to measure the […]

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Kru Live appoints Sarah-Jane Benham as CEO to spearhead global expansion

UK based global live engagement agency, Kru Live, has announced the appointment of Sarah-Jane Benham as its new CEO with immediate effect. Benham, who has been managing director of the company since 2014, will now take the helm as Kru Live embarks on its next phase of growth and expansion into new territories later this […]

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Troxy moves to serve short lead time trend with a new rate card

East London events venue Troxy has reacted to the emerging trend of short lead bookings and revealed a new rate card exclusively for enquiries within a two-week lead time. This makes any available space of the art deco venue accessible at a competitive rate, subject to terms and conditions. This includes the Grand Hall on […]

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Avantgarde annouces senior promotions and appointment

Avantgarde, the brand experience agency, has announced the promotion of two senior team members, as well as the hire of a new Global Business Development Director. Stuart Bradbury, who has held the role of MD of Avantgarde London for more than 13 years, has been promoted into the position of Executive Director of Strategic & […]

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Sponsor Saudia offers F1 fans a chance to win an Aston Martin experience at Grand Prix

Saudia, the national flag carrier of Saudi Arabia, has been named the Official Global Airline Partner of the Aston Martin Aramco Cognizant Formula One™ Team (AMF1) from the 2023 season. Executive Chairman, Lawrence Stroll, signalled his ambition for AMF1 with the signing of two-time World Champion Fernando Alonso to drive alongside Lance Stroll in the […]

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Events Concept adds to its leadership team

Live event and brand experience experts Event Concept has welcomed a new Marketing Director to its Leadership Team. Abby Hartley will be responsible for setting a strategy that drives profile for Event Concept and embeds future-fit positioning for the brand as it looks to cement its position as the partner of choice for clients seeking […]

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Imagination adds leadership talent in the US

Global experience design company, Imagination, has announced the appointment of Sascha Uzzell as Managing Director of Imagination New York and Houston, and Jiri Bures as Executive Creative Director Imagination New York and Houston. The new leadership team appointment comes at a transformative time, as brands capitalise on the rising demand for stand-out in-person and hybrid […]

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Frozen veg hits demand high with shoppers

British shoppers are stocking up on frozen veg in time for their Sunday roasts as fresh vegetable shortages continue, new data demonstrates. Retail data experts Reapp have seen a surge in sales of frozen veg on weekends at one major British supermarket – with a 20 per cent year on year uplift. Almost £150,000 worth […]

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Barclays Community Football Fund gives Manchester girls changing facilities

  Barclays Football Ambassadors Ian Wright and Kelly Smith plastered and painted a new girls’ changing rooms at Cheetham Hill Sports Club, Manchester giving girls greater access to the facilities they need to play football. Ian and Kelly were joined by six local young volunteers from social enterprise Volunteer It Yourself (VIY) who are being trained […]

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A new star at Wonder

Wonder – Wonder, the specialist B2B experience agency and part of the Amplify agency collective –  has hired Lucy Montgomery for the newly formed role of Director of Client Services, as Chloe Ward is promoted internally from Business Director to another newly created role, Director of Live. The appointments come alongside five additional hires that […]

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Darren and Anneka win a wedding at Frankie and Benny’s

Lovebirds Darren and Anneka are celebrating after enjoying a free wedding worth £10,000 thanks to top Italian American restaurant Frankie & Benny’s. The restaurant is known for great food at great prices but it’s also a place that can host big occasions. Just in time for St Valentine’s Day Frankie and Benny’s announced they were […]

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Superdrug gets set to present its ultimate health and beauty playground with N2O

Superdrug has entrusted award-winning creative brand experience agency, N2O, to bring back its ultimate brand experience in February 2023. The follow-up event to Superdrug’s uber-popular 2019 health and beauty brand showcase will kick off at The Truman Brewery (Brick Lane) from 24th – 26th February. The three-day event – the ‘ultimate health and beauty playground’ […]

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Tactical Solutions becomes B Corp certified

Tactical Solutions has become the UK’s first Field Marketing business to become B Corp certified, recognising the retail business’ efforts in putting its workforce first and taking serious consideration to the environment. The certification means the North Wales based business which works with major brands such as; Innocent, Arla, and Kelloggs will join a growing […]

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Gillam promoted at N2O

Award-winning creative brand experience agency, N2O, has promoted Paul Gillam from Creative Director to Executive Creative Director to lead, mentor and elevate the Creative Department as they drive into 2023. At the helm of the creative talent at the agency, Paul will bring his 20+ years in the industry to the role, overseeing creative output […]

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Imagination delivers interactive tourism experience in Doha Port

Global experience design company Imagination has partnered with Qatar Tourism and Visit Qatar to create an interactive experience for tourists in Doha Port’s new visitor centre. This experience highlights the wealth of experiences and adventures available in Qatar and supports the wider development of the new Port area. Imagination designed and delivered the concept proposal […]

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Andrew Orr steps up to MD at TRO as Michael Wyrley-Birch departs

Omnicom Experiential Group announced has a transition in leadership at TRO, effective January 1, 2023. Andrew Orr, the agency’s current Head of Clients, will be elevated to UK Managing Director. Michael Wyrley-Birch, who became Managing Director of the UK office in 2012 and CEO of the group in 2017, will be exploring new opportunities outside […]

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Hyphen chooses Evolution Dome for 7 store Asda tour

Aaron Thomas Photography – https://aaronthomasphotography.com/   Hyphen, the events and experiential agency, chose Evolution Dome to help bring football home, providing a football-themed temporary inflatable structure for Asda’s World Cup inspired activation tour at 7 Asda stores around the UK, over 7 days, Dec 1-7, as part of a 32 store campaign. The campaign invited shoppers to […]

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We Are Collider helps Red Bull host e-sports tournament

Red Bull’s ‘Home Ground’ e-sports tournament that took place across the weekend of 9 to 12 December at Victoria Warehouse in Manchester.   During this third edition of Red Bull’s e-sports tournament, eight of the world’s most elite teams battled it out in a knock-out competition that saw 100 Thieves crowned winners after a thrilling […]

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Sidekick helps London Lions to hoop new fans with tour

Over the 15th, 16th and 17th of December, one of the UK’s premier basketball teams, the London Lions, will bring their ‘Hoopbus Experience’ to Canary Wharf. The bus will be parked outside the underground station with the activation being aimed at engaging new fans and players in the sport of basketball. London’s city workers will have […]

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Ray Parlour heads Weirdo’s mockumentary and pop up campaign for Arsenal

Ray Parlour: Creative Director from Weirdo on Vimeo. Weirdo-created campaign subverts football fashion cliches to join in on fan jokes by transforming much-loved player, Ray Parlour, into a Creative Director as the agency helps Arsenal take a humorous look at the converging relationship between football and fashion Arsenal Football Club has turned to Weirdo – […]

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The Yards, Covent Garden aims to drive retail footfall with geo-tech promotion

Longmartin Properties Ltd, a joint venture between Shaftesbury and the Mercers’ Company, has launched its festive activation, 12 Drops of Christmas at The Yards, Covent Garden, using pioneering geo-located technology. Cementing Longmartin Properties as a landlord with a difference, this latest activation accentuates their continual investment into The Yards and innovative approach, as well as […]

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Cheil and Samsung KX showcase Jet Pet vacuum range at retail

Samsung is inviting dog owners and their pooches along to its Samsung KX store to enjoy a free pet pampering session and portrait shoot, in an experiential activation to promote its Jet Pet vacuum range. The initiative was developed in partnership with Cheil UK. In order to build awareness of Jet Pet, the tech brand has worked […]

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Haribo’s Christmas trees get set to light up Decorating Day campaign

Haribo has launched the latest phase of its creative Decorating Day Christmas campaign, with the simultaneous sweet switch-on of two giant Christmas trees at London Waterloo and London Victoria stations. Each decorated with 100 over-sized iconic treat piece baubles and a Goldbear topper, the trees will launch on 1 December and remain in position until […]

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Genesis stages VIP event and live stream powered by a car

  Luxury automotive brand, Genesis, is to launch a new brand activation platform, SOUND, ELECTRIFIED, which will see it stage the world’s first DJ set and global live stream powered by a car. The new platform was developed in partnership with strategic and creative company ScienceMagic.Inc, which was appointed earlier this year to support the launch of […]

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Sledge and SWM Partners become employee owned

Sledge, the UK-based agency with a global footprint and expertise in live experience and film, and global healthcare event and communications agency, SWM Partners today announce that they are now proudly employee owned. The news comes as the group’s former owners, CEO Robin Fawcett and Sledge Managing Director, Sarah Yeats sell the majority of their shares to a […]

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