Sponsorship and brand partnership agency Reg&Co has announced its appointment to secure new partners in 2024 for two headline event activations across Grosvenor’s London portfolio , ‘Belgravia in Bloom’ and ‘A Summer of Sport.’
‘Belgravia in Bloom’ is a free-to-attend spring flower festival offering visitors the chance to explore and discover a world of beautifully designed floral installations across this distinguished London neighbourhood in May.
‘A Summer of Sport’ is a big screen event featuring all the live Wimbledon Championships coverage and more in Eccleston Yards, a buzzing courtyard just a five-minute stroll from London’s Victoria Station.
Partnership opportunities for both events include paid digital media advertising, outdoor branding opportunities, strategic influencer partnerships and social media campaigns tailored to reach target audiences in both the UK and USA.
Karen Morris, CEO at Reg&Co commented:
“Both Belgravia in Bloom and Summer of Sport present enticing platforms for brands to reach a new and affluent audience in Belgravia, part of Grosvenor’s prestigious London portfolio. We look forward to taking these events to market and helping Camilla and her team bring in new partners over the upcoming weeks.”
Camilla Carter, Commercial Partnerships Manager, Grosvenor added:
“At Grosvenor we are committed to celebrating and promoting Belgravia to a wide audience.
‘Belgravia in Bloom’ is free to attend and has been designed to inspire visitors to connect with nature, while promoting the importance of sustainability and biodiversity in urban areas. Taking place in the heart of spring and running alongside the RHS Chelsea Flower Show, we expect to welcome thousands of visitors again this year.
A Summer of Sport in Eccleston Yards presents great opportunities for brands to activate and entertain in front of our big screen as we stream all the live action from the Wimbledon Championships. It’s a fantastic chance to celebrate a peak cultural moment in London and access an engaged audience”.