FMBE Awards Result 2021
This is the full results list for 2021 announced at Oxford Town Hall, Jan 20th 2022 – to check the 2021 shortlist – go here
Categories A-F – Sponsored by Teamhaven
Category A: Sales Campaign of the Year
GOLD REL Field Marketing – Alpro
SILVER Big Picture – Xiaomi
BRONZE Green Field Marketing – Dale Farm
Category B: Most Effective Retail Sales Experience
GOLD Link Communication – Mighty Pea
SILVER Blue Square – Samsung
SILVER Fizz Experience – Hotel Chocolat
Category C: Field Data Award
GOLD Tactical Solutions – Quorn
SILVER Field Sales Solutions – P&G
BRONZE Logobrand – Campari
BRONZE The Pulse Agency (Blue Square Group) – Samsung
Category D – Most Effective Instore Marketing
GOLD Powerforce – Purina
SILVER Tactical Solutions – Budweiser Brewing Group
BRONZE Top Notch Sales – Bayer Pharmaceutical
Category E1 – Most Effective Tactical Marketing Campaign (ROI)
GOLD REL Field Marketing – Mondelez
SILVER Logobrand – Moët Hennessy
BRONZE Fizz Experience – K’s Wors
Category E2 – Most Effective Tactical Marketing Campaign (Service-Led)
GOLD Logobrand – Henkel
SILVER ENERGY – Dettol
BRONZE REL Field Marketing – Illva Saronno
Category F – Team of the Year
GOLD Blue Square – Samsung
SILVER Elevate Field Marketing – Britvic
SILVER REL Field Marketing – Weetabix
BRONZE Field Sales Solutions – Ferrero
Brand Experience Awards
Categories G-M sponsored by SpaceandPeople
Category G – Most Effective Sponsorship Activation
GOLD The Circle Agency and Plaster Creative Communications – Costa Coffee
Highly Commended – BRONZE – TRO – Saudia
Category H – Most Effective Roadshow or Shopping Centre Campaign
GOLD Hopper with Elevate Staffing – Affinity Water
SILVER Promohire – Apetito
BRONZE MKTG – NIVEA Sun and CRUK
Category I – Most Immersive Event (Mass Consumer)
GOLD The Producers – LEGO
Category J – Most Immersive Event (Controlled Audience)
GOLD TRO – BMW
SILVER 2Heads – Playtech
BRONZE Logobrand – Jacobs Douwe Egbert
Category K – Most Effective Integration/Amplification
GOLD The Circle Agency – Costa Coffee
SILVER ENERGY – The Athletic
BRONZE The Producers – SMARTY
Category L – Most Intriguing Experiential Activation
GOLD Hopper with Elevate Staffing – Affinity Water
SILVER Blue Square – Samsung
BRONZE Sense – Tony’s Chocolonely
Category M – Most Effective Use of Influencers
GOLD N2O – Cadbury
SILVER Backlash – Tanologist
BRONZE The Circle Agency – Veetee
The Field Marketing and Brand Experience Awards, joint categories
Categories N-P2 sponsored by Bowimi
Category N, Brand Ambassador of the Year
GOLD Paul Snaith, P&G Gillette, Field Sales Solutions
SILVER Jane Malsbury, Duracell, Field Sales Solutions
BRONZE Kelly Allen, Government Information, Elevate Staffing
BRONZE James Spence, REL Field Marketing, Danone Waters/ Red Bull
Category O – Most Effective Small Scale/ Local Campaign
GOLD Backlash – Space NK
SILVER Backlash – Tanologist
BRONZE Field Sales Solutions – Fox’s Biscuits
BRONZE REL Field Marketing – Dell
Category P1, Product Launch/ Relaunch Award (Field Marketing)
GOLD REL Field Marketing – Oreo O’s
SILVER Field Sales Solutions – Duracell Optimum
BRONZE Contact Field Marketing and Solutions – Just Eat Takeaway.com
BRONZE Powerforce – McVities VIBs
Category P2, Product Launch/ Relaunch Award (Brand Experience)
GOLD 2Heads – 10x Genomics
SILVER The Circle Agency – Veetee
BRONZE Seen Displays – Nike X Joy Yamusangie
Category Q – Consumer Campaign of the Year
GOLD REL Field Marketing – Alpro
SLVER The Circle Agency – Costa Coffee
Category R – Most Successful Virtual/ Hybrid Event
GOLD Wasserman – All England Lawn Tennis Club
SILVER 2Heads – Belden
BRONZE The Circle Agency – Coca Cola European Partnerships
Category S – Most Effective Stand/Display Unit
GOLD The Producers – LEGO
SILVER Backlash – Space NK
BRONZE The Circle Agency – Costa Coffee
BRONZE REL Field Marketing – Weetabix
Category T – Operational Success of the Year
GOLD Fizz Experience – Costco Wholesale
SILVER N2O – Tesco
SILVER REL Field Marketing – Brewdog
BRONZE Logobrand – Henkel
Category U – Professional Agency Management Award
GOLD Blackjack Promotions
SILVER Big Picture
SILVER Field Sales Solutions
BRONZE N2O
Category V – Special Award: Event Day Award
GOLD Logobrand – Tassimo
Category W – Campaign of the Year
GOLD Tactical Solutions – Quorn
SLVER N2O – Cadbury
BRONZE REL Field Marketing – Oreo O’s
Category X – Field Marketing Agency of the Year
SILVER REL Field Marketing
BRONZE Logobrand
Category Y – Brand Experience Agency of the Year
GOLD The Producers
SILVER N2O
BRONZE 2Heads
BRONZE Backlash