FMBE 2021 – Result (and shortlist)

FMBE Awards Result 2021

This is the full results list for 2021 announced at Oxford Town Hall, Jan 20th 2022  – to check the 2021 shortlist – go here

Event Video by Ambanja Films

Categories A-F – Sponsored by Teamhaven


Category A: Sales Campaign of the Year

GOLD REL Field Marketing – Alpro

SILVER Big Picture – Xiaomi

BRONZE Green Field Marketing – Dale Farm


Category B: Most Effective Retail Sales Experience

GOLD Link Communication – Mighty Pea

SILVER Blue Square – Samsung

SILVER Fizz Experience – Hotel Chocolat


Category C: Field Data Award

GOLD Tactical Solutions – Quorn

SILVER Field Sales Solutions – P&G

BRONZE Logobrand – Campari

BRONZE The Pulse Agency (Blue Square Group) – Samsung


Category D – Most Effective Instore Marketing

GOLD Powerforce – Purina

SILVER Tactical Solutions – Budweiser Brewing Group

BRONZE Top Notch Sales – Bayer Pharmaceutical


Category E1 – Most Effective Tactical Marketing Campaign (ROI)

GOLD REL Field Marketing – Mondelez

SILVER Logobrand – Moët Hennessy

BRONZE Fizz Experience – K’s Wors


Category E2 – Most Effective Tactical Marketing Campaign (Service-Led)

GOLD Logobrand – Henkel


BRONZE REL Field Marketing – Illva Saronno


Category F – Team of the Year

GOLD Blue Square – Samsung

SILVER Elevate Field Marketing – Britvic

SILVER REL Field Marketing – Weetabix

BRONZE Field Sales Solutions – Ferrero


Brand Experience Awards

Categories G-M sponsored by SpaceandPeople

Banner for FMBE



Category G – Most Effective Sponsorship Activation

GOLD The Circle Agency and Plaster Creative Communications – Costa Coffee

Highly Commended – BRONZE – TRO – Saudia


Category H – Most Effective Roadshow or Shopping Centre Campaign

GOLD Hopper with Elevate Staffing  – Affinity Water

SILVER Promohire – Apetito



Category I – Most Immersive Event (Mass Consumer)

GOLD The Producers – LEGO


Category J – Most Immersive Event (Controlled Audience)


SILVER 2Heads – Playtech

BRONZE Logobrand – Jacobs Douwe Egbert


Category K – Most Effective Integration/Amplification

GOLD The Circle Agency – Costa Coffee

SILVER ENERGY – The Athletic

BRONZE The Producers – SMARTY


Category L – Most Intriguing Experiential Activation

GOLD Hopper with Elevate Staffing – Affinity Water

SILVER Blue Square – Samsung

BRONZE Sense – Tony’s Chocolonely


Category M – Most Effective Use of Influencers

GOLD N2O – Cadbury

SILVER Backlash – Tanologist

BRONZE The Circle Agency – Veetee


The Field Marketing and Brand Experience Awards, joint categories

Categories N-P2 sponsored by Bowimi

FMBE Banner_large-2


Category N, Brand Ambassador of the Year

GOLD Paul Snaith, P&G Gillette, Field Sales Solutions

SILVER Jane Malsbury, Duracell, Field Sales Solutions

BRONZE Kelly Allen, Government Information, Elevate Staffing

BRONZE James Spence, REL Field Marketing, Danone Waters/ Red Bull


Category O – Most Effective Small Scale/ Local Campaign

GOLD Backlash  – Space NK

SILVER Backlash  – Tanologist

BRONZE Field Sales Solutions – Fox’s Biscuits

BRONZE  REL Field Marketing – Dell


Category P1, Product Launch/ Relaunch Award (Field Marketing)

GOLD REL Field Marketing – Oreo O’s

SILVER Field Sales Solutions – Duracell Optimum

BRONZE Contact Field Marketing and Solutions – Just Eat

BRONZE Powerforce – McVities VIBs


Category P2, Product Launch/ Relaunch Award (Brand Experience)

GOLD 2Heads – 10x Genomics

SILVER The Circle Agency – Veetee

BRONZE Seen Displays – Nike X Joy Yamusangie


Category Q – Consumer Campaign of the Year

GOLD REL Field Marketing – Alpro

SLVER The Circle Agency – Costa Coffee


Category R – Most Successful Virtual/ Hybrid Event

GOLD Wasserman – All England Lawn Tennis Club

SILVER 2Heads – Belden

BRONZE The Circle Agency – Coca Cola European Partnerships


Category S – Most Effective Stand/Display Unit

GOLD The Producers – LEGO

SILVER Backlash  – Space NK

BRONZE The Circle Agency – Costa Coffee

BRONZE REL Field Marketing – Weetabix


Category T – Operational Success of the Year

GOLD Fizz Experience – Costco Wholesale

SILVER N2O – Tesco

SILVER REL Field Marketing – Brewdog

BRONZE Logobrand – Henkel


Category U – Professional Agency Management Award

GOLD Blackjack Promotions

SILVER Big Picture

SILVER Field Sales Solutions



Category V – Special Award:  Event Day Award

GOLD Logobrand – Tassimo


Category W – Campaign of the Year

GOLD Tactical Solutions – Quorn

SLVER N2O – Cadbury

BRONZE REL Field Marketing – Oreo O’s


Category X – Field Marketing Agency of the Year

GOLD Field Sales Solutions

SILVER REL Field Marketing

BRONZE Logobrand


Category Y – Brand Experience Agency of the Year

GOLD The Producers



BRONZE Backlash