FMBE Awards 2015 Shortlist

FMBE Awards 2015 Shortlist

Field Marketing Categories

Category A: Outsourced Sales Performance of the Year

Contract People – United Biscuits

Field Sales Solutions – Ferrero

Highjam Marketing – Pod

REL Field Marketing – Danone Waters

REL Field Marketing – Mondelez

REL Field Marketing – Red Bull

Slingshot Sponsorship – What Car?

Category B: Instore Sales demo or sampling

Given the weight and standard of entry this category has been split into ‘Sampling’ and ‘Demos’ to best reflect the growth in quality and ROI delivered in this area. Gold has been awarded for each section with one overall category winner due to be revealed on award’s night.


BD Network – Castello

Brand Belief – Gastro Alfresco

Fizz Experience – Food Warehouse by Iceland

Highjam Marketing – Claudi and Fin

Powerforce – M&S

PSfm – Pepsico Bugles

psLive – Arla Protein


FMI – Canon Ireland

iD – Microsoft Xbox One

Retail Marketing Group – Lenovo

Retail Marketing Group – LG

Willow Park Associates – SanDisk

Category C: Field Data Award

Channel Assist – Intel Security

Contract People – P&G

NOP Global – Schneider Electric

psLive – Microsoft Xbox (Forza 2)

REL Field Marketing – Molson Coors

Retail Marketing Group – LG Home Appliance range

Smollan – Unilever

Category D – Most Effective Instore Marketing

Contract People – United Biscuits

The Field – Bethesda

NOP Global – Adidas

Powerforce – Coca-Cola

REL Field Marketing – Danone Waters

Retail Marketing Group – Sony PlayStation

ShopSmart – Superdrug

Category E – Tactical Marketing

Elastic – Smirnoff

Logobrand – William Grant

Powerforce – Vype E-Cigarettes

REL Field Marketing – Mondelez

REL Field Marketing – William Grant

Sense – The Economist

Sense – Warburtons

Category F – Team of the Year

REL Field Marketing – Mondelez

REL Field Marketing – Danone Waters

REL Field Marketing – Nikon

Retail Marketing Group – LG Home Electronics

ShopSmart – Reckitt Benckiser

Tactical Solutions – Burton’s

Warburtons – Warburtons

Brand Experience Categories

Category G – Most Effective Sponsorship Activation

Frukt – Jagermeister

GMR Marketing – Esurance

GMR Marketing – SAP

Leith Links – Irn Bru

Slingshot Sponsorship – Ableton

Synergy – IG

Vision Nine – Relentless

Wasserman Experience – Verizon

Category H – Most Effective Roadshow/ Shopping Centre Campaign

Avantgarde – nPower

The Brand Experience Company, SKODA

The Field – Microsoft Xbox

Independent Events – NSRI: Road Respect

Liquid Thread, Vidal Sassoon

Live & Breathe, – Bird’s Eye

psLive – Centre Parcs

Category I – Most Immersive Event (Mass Consumer)

Avantgarde – Porsche

The Field – Campari

Frank PR – Volkeswagen

Leith Links – Irn Bru

pd3 – Ray Ban

Space – Desperados

TRO – Nissan

Category J – Immersive Event by Invitation

BrandFuel – Google

Cherry London – Sport England

Collider – Beko

Hope&Glory – Tru TV

psLive – Adidas Supercolour

Sport Five and The Appointment Group – Epson Europe

Wasserman Experience – Vodafone

Category K: Most Effective Integration/ Amplification

Blackjack Promotions with OMD and Talon – Disney Channel

Cheil UK – Samsung Galaxy S6 and S6 Edge

Hope&Glory – Airbnb

Looking Glass – Citizen Watches

Slice – Santander

Wasserman Experience – Barclays Premier League

whynot! – Anchor Cheddar

Category L – Most Effective Interruptive Campaign

Avantgarde – Porsche

The Circle Agency – Relish

The Field – ASUS

Hope&Glory – Airbnb

House of Experience – Transferwise

Nexus Engage – Microsoft

psLive – Centre Parcs

Category M – Creative Team

The7Stars – Abundance

Avantgarde – Porsche

The Field – Campari

INITIALS with Arcstream – Peugeot

Nexus Engage – Microsoft

Wasserman Experience – Vodafone

Zero Collective – Delta Airlines

FM&BE Categories

Category N – Brand Ambassador of the Year

Two golds have been awarded, both with stage presentations on award’s night.

(Presenting/Demonstrating/Training and Consumer Facing)

Tom Etherington, Cosine – LG

Laura Belcher, iD – Sage

William Robb, infinite – Sony CE

Kutsi Ersan, FMI – Electric Ireland

Rachel Webb, Hel’s Angels – Multiple Brands

Laura Fares, Sense – The Economist

(Store Merchandising and Field Sales to Retail)

Alex Hoyle, Field Sales Solutions – Ferrero

Jamie Dalton, REL Field Marketing – Molson Coors

Awais Safir, Service Innovation Group – Apple iTunes

Jack Hussein, ShopSmart – Global Functional Drinks

Joe Bertolone, Tactical Solutions – A2

Tony Cottier, Tactical Solutions – Birds Eye

Category O – Small Scale/ Local

A big and high quality category has been split into at or near POS activities and away from store proximity with 2 golds resulting and one overall winner presented on the award’s stage

At/Near Store

Arnold KLP – Britvic

Fizz Experience – Food Warehouse by Iceland

Logobrand – Muller

Nexus Engage – Microsoft

Powerforce – Euro Food Brands

ShopSmart – Danone Dairies

Not at POS

The Clear Idea – Ford GT

Cosine – Mars Chocolate

Highjam Marketing – Yogi Tea

psLive – Woman in Black

Sense – The Economist

TRO – Tenderstem

Wasserman Experience – Spotify

Category P: Product Launch or Relaunch

The category is split into FM and BE finalists with both receiving stage golds on award’s night.

FM Finalists

Contact FM&S – Hungry House

Field Sales Solutions – Nutella and Go

Logobrand – Three Barrels Honey Brandy

REL Field Marketing – Volvic

ShopSmart – Global Functional Drinks

BE Finalists

2Heads – Bombardier

CheilUK – Samsung Galaxy S6 and S6 Edge

The Field – TransIP

Liquid Thread – Vidal Sassoon

psLive – Adidas Supercolour

psLive – Adidas Predator

Sense – John Frieda

Category Q – New Creative Sampling

The Circle Agency – Dorset Cereals

The Field – Campari

GMR Marketing – Chobani

Inspira – Milo’s Kitchen

Multiply – Highland Park

psLive PUIG: Prada-Candy

Sense – Glaceau Vitaminwater

Category R – Connected

Arnold KLP – Tesco

The Circle Agency + UM London – H&M

The Flash Pack – Jack Wills

Popcorn PR – Old Speckled Hen

psLive – Centre Parcs

Wasserman Experience – Spotify

Wasserman Experience – Verizon

Category S – Most Effective Stand or Display Unit

The Circle Agency – PlayStation

The Clear Idea – Ford GT

ClinkClink – Starbucks

The Field – ASUS

GMR Marketing – Weber

Multiply – The Macallan & Highland Park

ShopSmart – NIVEA

Category T – Operational Success

BrandFuel – Google

CJ Retail Solutions – Boots

Cult Events – Red Bull

Powerforce – M&S

ShopSmart – Sunblest

Smollan – Krispy Kreme

Wasserman Experience – Qatar 2022

Category U – Staff Team Award

Cult Events – Vans

Kru Live – Keds

Powerforce – M&S

REL Field Marketing – Molson Coors

Tactical Solutions – A2

Special Award: Client relationships

The very competitive category sees an anticipated FM/BE split with two shortlists, 2 golds with both being stage presented on the awards night.

Two golds have been awarded with one overall platinum team of the year to be announced on awards night.

FM Finalists

FMI – Electric Ireland

Logobrand – Douwe Egberts

Powerforce – M&S

REL Field Marketing – Mondelez

REL Field Marketing – Molson Coors

Retail Marketing Group – LG

Retail Profiling – ASUS

Tactical Solutions – Birds Eye

BE Finalists

Highjam Marketing – The Guardian

Independent Events – NSRI: Road Respect

psLive – 20th Century Fox

Sparkle Productions – UKTV Dave’s Leicester Comedy Festival

Sparks – TaylorMade/ adidas

Wasserman Experience – Vodafone

whynot! – Malaysian Cuisine (Matrade)

Innovative Campaign Award

Replacing our Innovation in Action award from previous years judges have brought forward 5 campaigns from other categories to be recognised for their technical or creative innovation, bringing something new and effective to FMBE. Gold will be presented on award’s night.

Brand Experience Company – SKODA

Mischief PR – Birds Eye

Momentum – Tigi

Smollan – Unilever

Wasserman Experience – Sky

The FMBE Awards are pleased to announce this year’s finalists in the Field Marketing Agency of the Year category as follows:

Contract People



REL Field Marketing

Retail Marketing Group

The ShopSmart Agency

Tactical Solutions

Frank Wainwright, awards director commented “The category is always a competitive one and this year is no different. We consider FMBE to be very lucky to attract so many of the best outsource field agencies in the business. Some familiar teams find themselves shortlisted alongside new challenges from Ireland’s Contract People and growing agency ShopSmart. All seven of the finalists will have a strong case for winning.”