FMBE Awards 2015 Shortlist
Field Marketing Categories
Category A: Outsourced Sales Performance of the Year
Contract People – United Biscuits
Field Sales Solutions – Ferrero
Highjam Marketing – Pod
REL Field Marketing – Danone Waters
REL Field Marketing – Mondelez
REL Field Marketing – Red Bull
Slingshot Sponsorship – What Car?
Category B: Instore Sales demo or sampling
Given the weight and standard of entry this category has been split into ‘Sampling’ and ‘Demos’ to best reflect the growth in quality and ROI delivered in this area. Gold has been awarded for each section with one overall category winner due to be revealed on award’s night.
Sampling
BD Network – Castello
Brand Belief – Gastro Alfresco
Fizz Experience – Food Warehouse by Iceland
Highjam Marketing – Claudi and Fin
Powerforce – M&S
PSfm – Pepsico Bugles
psLive – Arla Protein
Demonstration
FMI – Canon Ireland
iD – Microsoft Xbox One
Retail Marketing Group – Lenovo
Retail Marketing Group – LG
Willow Park Associates – SanDisk
Category C: Field Data Award
Channel Assist – Intel Security
Contract People – P&G
NOP Global – Schneider Electric
psLive – Microsoft Xbox (Forza 2)
REL Field Marketing – Molson Coors
Retail Marketing Group – LG Home Appliance range
Smollan – Unilever
Category D – Most Effective Instore Marketing
Contract People – United Biscuits
The Field – Bethesda
NOP Global – Adidas
Powerforce – Coca-Cola
REL Field Marketing – Danone Waters
Retail Marketing Group – Sony PlayStation
ShopSmart – Superdrug
Category E – Tactical Marketing
Elastic – Smirnoff
Logobrand – William Grant
Powerforce – Vype E-Cigarettes
REL Field Marketing – Mondelez
REL Field Marketing – William Grant
Sense – The Economist
Sense – Warburtons
Category F – Team of the Year
REL Field Marketing – Mondelez
REL Field Marketing – Danone Waters
REL Field Marketing – Nikon
Retail Marketing Group – LG Home Electronics
ShopSmart – Reckitt Benckiser
Tactical Solutions – Burton’s
Warburtons – Warburtons
Brand Experience Categories
Category G – Most Effective Sponsorship Activation
Frukt – Jagermeister
GMR Marketing – Esurance
GMR Marketing – SAP
Leith Links – Irn Bru
Slingshot Sponsorship – Ableton
Synergy – IG
Vision Nine – Relentless
Wasserman Experience – Verizon
Category H – Most Effective Roadshow/ Shopping Centre Campaign
Avantgarde – nPower
The Brand Experience Company, SKODA
The Field – Microsoft Xbox
Independent Events – NSRI: Road Respect
Liquid Thread, Vidal Sassoon
Live & Breathe, – Bird’s Eye
psLive – Centre Parcs
Category I – Most Immersive Event (Mass Consumer)
Avantgarde – Porsche
The Field – Campari
Frank PR – Volkeswagen
Leith Links – Irn Bru
pd3 – Ray Ban
Space – Desperados
TRO – Nissan
Category J – Immersive Event by Invitation
BrandFuel – Google
Cherry London – Sport England
Collider – Beko
Hope&Glory – Tru TV
psLive – Adidas Supercolour
Sport Five and The Appointment Group – Epson Europe
Wasserman Experience – Vodafone
Category K: Most Effective Integration/ Amplification
Blackjack Promotions with OMD and Talon – Disney Channel
Cheil UK – Samsung Galaxy S6 and S6 Edge
Hope&Glory – Airbnb
Looking Glass – Citizen Watches
Slice – Santander
Wasserman Experience – Barclays Premier League
whynot! – Anchor Cheddar
Category L – Most Effective Interruptive Campaign
Avantgarde – Porsche
The Circle Agency – Relish
The Field – ASUS
Hope&Glory – Airbnb
House of Experience – Transferwise
Nexus Engage – Microsoft
psLive – Centre Parcs
Category M – Creative Team
The7Stars – Abundance
Avantgarde – Porsche
The Field – Campari
INITIALS with Arcstream – Peugeot
Nexus Engage – Microsoft
Wasserman Experience – Vodafone
Zero Collective – Delta Airlines
FM&BE Categories
Category N – Brand Ambassador of the Year
Two golds have been awarded, both with stage presentations on award’s night.
(Presenting/Demonstrating/Training and Consumer Facing)
Tom Etherington, Cosine – LG
Laura Belcher, iD – Sage
William Robb, infinite – Sony CE
Kutsi Ersan, FMI – Electric Ireland
Rachel Webb, Hel’s Angels – Multiple Brands
Laura Fares, Sense – The Economist
(Store Merchandising and Field Sales to Retail)
Alex Hoyle, Field Sales Solutions – Ferrero
Jamie Dalton, REL Field Marketing – Molson Coors
Awais Safir, Service Innovation Group – Apple iTunes
Jack Hussein, ShopSmart – Global Functional Drinks
Joe Bertolone, Tactical Solutions – A2
Tony Cottier, Tactical Solutions – Birds Eye
Category O – Small Scale/ Local
A big and high quality category has been split into at or near POS activities and away from store proximity with 2 golds resulting and one overall winner presented on the award’s stage
At/Near Store
Arnold KLP – Britvic
Fizz Experience – Food Warehouse by Iceland
Logobrand – Muller
Nexus Engage – Microsoft
Powerforce – Euro Food Brands
ShopSmart – Danone Dairies
Not at POS
The Clear Idea – Ford GT
Cosine – Mars Chocolate
Highjam Marketing – Yogi Tea
psLive – Woman in Black
Sense – The Economist
TRO – Tenderstem
Wasserman Experience – Spotify
Category P: Product Launch or Relaunch
The category is split into FM and BE finalists with both receiving stage golds on award’s night.
FM Finalists
Contact FM&S – Hungry House
Field Sales Solutions – Nutella and Go
Logobrand – Three Barrels Honey Brandy
REL Field Marketing – Volvic
ShopSmart – Global Functional Drinks
BE Finalists
2Heads – Bombardier
CheilUK – Samsung Galaxy S6 and S6 Edge
The Field – TransIP
Liquid Thread – Vidal Sassoon
psLive – Adidas Supercolour
psLive – Adidas Predator
Sense – John Frieda
Category Q – New Creative Sampling
The Circle Agency – Dorset Cereals
The Field – Campari
GMR Marketing – Chobani
Inspira – Milo’s Kitchen
Multiply – Highland Park
psLive PUIG: Prada-Candy
Sense – Glaceau Vitaminwater
Category R – Connected
Arnold KLP – Tesco
The Circle Agency + UM London – H&M
The Flash Pack – Jack Wills
Popcorn PR – Old Speckled Hen
psLive – Centre Parcs
Wasserman Experience – Spotify
Wasserman Experience – Verizon
Category S – Most Effective Stand or Display Unit
The Circle Agency – PlayStation
The Clear Idea – Ford GT
ClinkClink – Starbucks
The Field – ASUS
GMR Marketing – Weber
Multiply – The Macallan & Highland Park
ShopSmart – NIVEA
Category T – Operational Success
BrandFuel – Google
CJ Retail Solutions – Boots
Cult Events – Red Bull
Powerforce – M&S
ShopSmart – Sunblest
Smollan – Krispy Kreme
Wasserman Experience – Qatar 2022
Category U – Staff Team Award
Cult Events – Vans
Kru Live – Keds
Powerforce – M&S
REL Field Marketing – Molson Coors
Tactical Solutions – A2
Special Award: Client relationships
The very competitive category sees an anticipated FM/BE split with two shortlists, 2 golds with both being stage presented on the awards night.
Two golds have been awarded with one overall platinum team of the year to be announced on awards night.
FM Finalists
FMI – Electric Ireland
Logobrand – Douwe Egberts
Powerforce – M&S
REL Field Marketing – Mondelez
REL Field Marketing – Molson Coors
Retail Marketing Group – LG
Retail Profiling – ASUS
Tactical Solutions – Birds Eye
BE Finalists
Highjam Marketing – The Guardian
Independent Events – NSRI: Road Respect
psLive – 20th Century Fox
Sparkle Productions – UKTV Dave’s Leicester Comedy Festival
Sparks – TaylorMade/ adidas
Wasserman Experience – Vodafone
whynot! – Malaysian Cuisine (Matrade)
Innovative Campaign Award
Replacing our Innovation in Action award from previous years judges have brought forward 5 campaigns from other categories to be recognised for their technical or creative innovation, bringing something new and effective to FMBE. Gold will be presented on award’s night.
Brand Experience Company – SKODA
Mischief PR – Birds Eye
Momentum – Tigi
Smollan – Unilever
Wasserman Experience – Sky
The FMBE Awards are pleased to announce this year’s finalists in the Field Marketing Agency of the Year category as follows:
Contract People
Logobrand
Powerforce
REL Field Marketing
Retail Marketing Group
The ShopSmart Agency
Tactical Solutions
Frank Wainwright, awards director commented “The category is always a competitive one and this year is no different. We consider FMBE to be very lucky to attract so many of the best outsource field agencies in the business. Some familiar teams find themselves shortlisted alongside new challenges from Ireland’s Contract People and growing agency ShopSmart. All seven of the finalists will have a strong case for winning.”