Backlash was created to provide brands with a new, more progressive creative experiential agency model. We have taken years of experience working for large global agencies across many categories, channels and distilled it into a unique agency offering…
We call this ‘Big agency thinking, without the price tag’.
Our creative responses are about taking our clients on an inspirational journey that explores a breadth of concepts and strategies to push the potential of the brief. This creative process is developed in a completely collaborative and solution-driven environment to fit any budget size.
We are a full service creative experiential agency with all the in-house functions you would expect to deliver an end-to-end service. Typically, a project will follow a path of strategic consultation, creative concepting, 2D & 3D design, production development, live event management and campaign evaluation. Each of these stages are managed by our experienced project management team.
Face-to-face experience driven marketing can take many forms, we typically work across the following three activation environments:
- Experiential – All formats: brand experience stands, PR stunts, influencer events, sampling, immersive theatre, creative technology & digital builds
- Retail – Store design, pop ups, concession builds, windows, VM & POS
- Exhibitions & conferences – B2C, B2B & B2E
For clients such as Fenty Beauty, Hasbro, Kerrygold, KitchenAid, KVD Vegan Beauty, Lego, NEOM Organics, Mattel, Smyths Toys, Space NK, Susanne Kaufmann, Tanologist, The Hut Group, Universal and more.