Field Marketing and Brand Experience 2013 Winners
Outsourced Sales Performance of the Year
GOLD CPM, Tassimo
SILVER Gekko, Samsung
BRONZE REL, Mondelez
Most Effective Sales Demo or Sampling at Retail
GOLD White Label, Courvoisier
SILVER Sense, Lake District Cheddar Cheese
BRONZE Cosine, Sainsbury’s
Field Insight Award
GOLD Logobrand, Muller
SILVER Deeset, Hobbycraft
BRONZE Orchid, Twentieth Century Fox
Most Effective Instore Marketing
GOLD Powerforce, Johnson & Johnson
SILVER Logobrand, Britvic
BRONZE The Big Kick, Tesco Mobile
BRONZE RMG, LG Home Entertainment
Most Effective Tactical Marketing
GOLD: REL, Mondelez
SILVER REL, Cadbury
BRONZE CPM, Tassimo
Perfect Service Award
GOLD CPM, Stanley, Black and Decker and DeWalt
SILVER Fizz Experience, H2O+
SILVER McCurrach Technology, Microsoft
BRONZE FieldSmart, Kodak
Brand Experience Categories
Most Effective Sponsorship Activation
GOLD DRP Group, Sainsbury’s
SILVER Wired Brands, DHL
BRONZE Ignition, Coca-Cola
BRONZE Wasserman, EDF Energy
Most Effective Shopping Centre or Roadshow
GOLD Sense, Lake District Cheddar Cheese
SILVER i2i Marketing, MAOAM
BRONZE smp, Andrex Eco
Most Immersive Event (Mass Consumer)
GOLD iD Experiential, East Village
SILVER Woof and BBH, British Airways
BRONZE The Marketing Store, B
Most Immersive Event (By Invitation)
GOLD Jar London, Wines of Argentina
SILVER BEcause, Yorkshire Tea
BRONZE Sevens7, Electrolux
Most Effective Integration/Amplification
GOLD Synergy, BMW
SILVER Carat Live, Philips
BRONZE BMB Neon, Dairylea
BRONZE Brands2Life, Just Eat
Most Effective Interruptive Campaign
GOLD Brands2Life, Just Eat
SILVER Slice, Kellogg’s Special K
BRONZE Blackjack Promotions, Network Rail
Brand Conversation Award
GOLD Jack Morton Worldwide, Cotton Incorporated
SILVER Life Experience, Nivea
BRONZE Synergy, Powerade
FM&BE Categories
Brand Experience Brand Ambassador of the Year
GOLD Keith Duffel, Cosine, Sainsbury’s
SILVER Andrew Porter, iD Instore, Nespresso
BRONZE Danubia Sousa Whitelaw, Kru Live
Field Marketing Brand Ambassador of the Year
GOLD Paula Woods, ODM, Sainsbury’s Bank
SILVER Luc Funnell, infinite, Sony
BRONZE Ben Davies, RMG, Nokia
New Business Award
GOLD TRO, Nissan
SILVER psLive, Twentieth Century Fox
BRONZE REL, Mondelez
New Agency of the Year
GOLD psLive
SILVER Mirror Marketing
BRONZE Beaver Communications, Adidas
Most Effective Small Scale/ Low Budget Campaign
GOLD Cosine, Unilever
SILVER smp, Billy Boy
BRONZE RMG, Boss Revolution
Field Marketing Product Launch or Relaunch Award
GOLD Ann Savva Promotions, Telefonica O2
SILVER Twenty5Eight, HTC One
BRONZE REL, Carling Zest
Brand Experience Product Launch or Relaunch Award
GOLD smp, Andrex Eco
SILVER Experience Worldwide, BlackBerry Z10
BRONZE Jack Morton Worldwide, Wella Color.id
Most Effective Creative Sampling
GOLD TRO, Lucozade Energy
SILVER TRO, Lucozade Revive
BRONZE Multiply, The Macallan
Innovation in Action Award
GOLD Soho Events, Lincoln MKZ
SILVER Wasserman, EDF Energy
BRONZE Ambient, Tesco
BRONZE Orchid, The Guardian
Most Effective Stand or Display Unit
GOLD Sense, Ryvita
SILVER Cake, EE
SILVER The Circle Agency, Electronic Arts
BRONZE smp, Andrex Eco
Operational Success of the Year
GOLD psLive, The Croods
SILVER Powerforce, M&S
BRONZE Momentum Instore, McCormicks
Team of the Year
GOLD RMG, LG Home Entertainment
SILVER REL, Molson Coors
SILVER infinite, Sony Mobile
BRONZE CPM, Stanley, Black&Decker, DeWalt
Staff Performance of the Year
GOLD The Yes Agency, The Health Lottery
SILVER Ted, Rocksmith
SILVER Kru Live, Nivea
BRONZE Kreate Live, Stella Artois
Special Award: Shopper Appeal
GOLD The Circle Agency, O2
SILVER Brand Belief, Gastro Alfresco
BRONZE Experience Worldwide, BlackBerry Z10
Field Marketing Agency of the Year
GOLD REL
SILVER CPM
BRONZE RMG
Brand Experience Agency of the Year
GOLD TRO
SILVER smp
BRONZE The Circle Agency