FMBE 2013 Awards Result

Field Marketing and Brand Experience 2013 Winners

Outsourced Sales Performance of the Year

GOLD CPM, Tassimo

SILVER Gekko, Samsung

BRONZE REL, Mondelez

Most Effective Sales Demo or Sampling at Retail

GOLD White Label, Courvoisier

SILVER Sense, Lake District Cheddar Cheese

BRONZE Cosine, Sainsbury’s

Field Insight Award

GOLD Logobrand, Muller

SILVER Deeset, Hobbycraft

BRONZE Orchid, Twentieth Century Fox

Most Effective Instore Marketing

GOLD Powerforce, Johnson & Johnson

SILVER Logobrand, Britvic

BRONZE The Big Kick, Tesco Mobile

BRONZE RMG, LG Home Entertainment

Most Effective Tactical Marketing

GOLD: REL, Mondelez



Perfect Service Award

GOLD CPM, Stanley, Black and Decker and DeWalt

SILVER Fizz Experience, H2O+

SILVER McCurrach Technology, Microsoft

BRONZE FieldSmart, Kodak

Brand Experience Categories

Most Effective Sponsorship Activation

GOLD DRP Group, Sainsbury’s

SILVER Wired Brands, DHL

BRONZE Ignition, Coca-Cola

BRONZE Wasserman, EDF Energy

Most Effective Shopping Centre or Roadshow

GOLD Sense, Lake District Cheddar Cheese

SILVER i2i Marketing, MAOAM

BRONZE smp, Andrex Eco

Most Immersive Event (Mass Consumer)

GOLD iD Experiential, East Village

SILVER Woof and BBH, British Airways

BRONZE The Marketing Store, B

Most Immersive Event (By Invitation)

GOLD Jar London, Wines of Argentina

SILVER BEcause, Yorkshire Tea

BRONZE Sevens7, Electrolux

Most Effective Integration/Amplification

GOLD Synergy, BMW

SILVER Carat Live, Philips

BRONZE BMB Neon, Dairylea

BRONZE Brands2Life, Just Eat

Most Effective Interruptive Campaign

GOLD Brands2Life, Just Eat

SILVER Slice, Kellogg’s Special K

BRONZE Blackjack Promotions, Network Rail

Brand Conversation Award

GOLD Jack Morton Worldwide, Cotton Incorporated

SILVER Life Experience, Nivea

BRONZE Synergy, Powerade

FM&BE Categories

Brand Experience Brand Ambassador of the Year

GOLD Keith Duffel, Cosine, Sainsbury’s

SILVER Andrew Porter, iD Instore, Nespresso

BRONZE Danubia Sousa Whitelaw, Kru Live

Field Marketing Brand Ambassador of the Year

GOLD Paula Woods, ODM, Sainsbury’s Bank

SILVER Luc Funnell, infinite, Sony

BRONZE Ben Davies, RMG, Nokia

New Business Award

GOLD TRO, Nissan

SILVER psLive, Twentieth Century Fox

BRONZE REL, Mondelez

New Agency of the Year

GOLD psLive

SILVER Mirror Marketing

BRONZE Beaver Communications, Adidas

Most Effective Small Scale/ Low Budget Campaign

GOLD Cosine, Unilever

SILVER smp, Billy Boy

BRONZE RMG, Boss Revolution

Field Marketing Product Launch or Relaunch Award

GOLD Ann Savva Promotions, Telefonica O2

SILVER Twenty5Eight, HTC One

BRONZE REL, Carling Zest

Brand Experience Product Launch or Relaunch Award

GOLD smp, Andrex Eco

SILVER Experience Worldwide, BlackBerry Z10

BRONZE Jack Morton Worldwide, Wella

Most Effective Creative Sampling

GOLD TRO, Lucozade Energy

SILVER TRO, Lucozade Revive

BRONZE Multiply, The Macallan

Innovation in Action Award

GOLD Soho Events, Lincoln MKZ

SILVER Wasserman, EDF Energy

BRONZE Ambient, Tesco

BRONZE Orchid, The Guardian

Most Effective Stand or Display Unit

GOLD Sense, Ryvita


SILVER The Circle Agency, Electronic Arts

BRONZE smp, Andrex Eco

Operational Success of the Year

GOLD psLive, The Croods

SILVER Powerforce, M&S

BRONZE Momentum Instore, McCormicks

Team of the Year

GOLD RMG, LG Home Entertainment

SILVER REL, Molson Coors

SILVER infinite, Sony Mobile

BRONZE CPM, Stanley, Black&Decker, DeWalt

Staff Performance of the Year

GOLD The Yes Agency, The Health Lottery

SILVER Ted, Rocksmith

SILVER Kru Live, Nivea

BRONZE Kreate Live, Stella Artois

Special Award: Shopper Appeal

GOLD The Circle Agency, O2

SILVER Brand Belief, Gastro Alfresco

BRONZE Experience Worldwide, BlackBerry Z10

Field Marketing Agency of the Year




Brand Experience Agency of the Year



BRONZE The Circle Agency