About the FMBE Awards & Award Entry

21.06.2019

UPLOAD YOUR AWARD ENTRIES HERE

Announcement: Now in LATE ENTRY mode! If you still want to enter FMBE 2019, you probably can, but you have to communicate ASAP.

Announcement date: 25th July 2019

The 2019 entry deadline passed on 19th July so it is late entry now ONLY by arrangement. FMBE is now starting its judging process and we will continue to take late entries where the schedule permits.  There are 4 weeks of judging planned, so there may be good time if your category is a late one in the schedule. If your category hasn’t been sealed for judging you can still try and get entered BUT You must have a deadline agreed with us. Some categories have a week or two for late entry. 

Request a late entry via Frank@frankpublishing.com

If you have already requested an extension, please do not feel the need to request again. 
FMBE first timers…The LATE ENTRY fee now applies to all entrants who have not had a pre-agreed extension.  UNLESS you are completely new to FMBE/ have not entered in the last 3 years. 
Many thanks for supporting FMBE, we are so looking forward to seeing your entries and showcasing off the best that our industry has to offer.The entry PDF is here.

Announcement: FMBE 2019 is ready to go

Entries are now open for FMBE 2019, whilst the event has a new Well Being focus and a bigger platform for networking.

What’s New This Year

We have announced this year’s categories .The entry is out three weeks earlier this year. Please do note, this allows more time at the beginning of the process, but there is less time allocated for award judging post-deadline. This is because the awards event date is also a couple of weeks earlier, on Thursday 26th September. FMBE is going to be at a new venue with a totally new style of event.

This year’s categories

Bar the odd tweak here or there, most of the categories are unchanged, though there are two pieces of big news. FMBE-Award-Entry-Text-Form-2019 latest FMBE-Award-Entry-Text-Form-2019Deadline for Entries, Friday 19th July

The first is the demise of ‘Interruptive Campaign’ in the Brand Experience categories, where it is replaced by ‘Most Emotive Campaign’. The reason for this is to broaden the category. Successfully disrupting shoppers and consumers is no longer an end in  itself. Finding a way to tap into an emotion or range of emotions is often delivered through surprise, but the beauty of brand experiences is that they can ,through disruption or cohesion, bring about a full range of emotional responses. Using the new category ‘Most Emotive Campaign or Event’ we will be excited to showcase experiential marketing that surprises, delights, shocks, amuses, saddens, angers, sobers and uplifts its participants, truly making an impact.

The second update is this year’s Special Award for staff and agency wellbeing. This category will be a one-off opportunity to show that your agency or team has created a working platform that makes going to work a joy rather than a necessity. We think that this is an area in which our industry has really invested over the last few years and marks an era where staff are given more routes to release their potential and where the best agencies are now showing leadership in team care, consideration and equal opportunities.

Theme: Wellbeing

In fact, the Special Category is going to help with a core part of this year’s event theme. Our event will focus on health and wellbeing, both on the night itself and the next morning, at a vitality breakfast call ‘FMBE Inspiration Leaders’ designed to celebrate our most inspirational directors, managers, advisers, trainers and leaders in the field.

This year’s theme is quite a departure for FMBE. Don’t worry, we will still party to exhaustion, but the event will have a stronger connection to business and networking and breakfast the following day will have a serious focus.

This year’s date and venue

Syon Park, Thursday 26thSeptember

Make the diary note now, the award’s evening will be at the supremely stylish Syon Park on the west side of London just across the river from Kew Gardens. Date: Thursday 26thSeptember 2019.

This year we will also have a host hotel alongside the event for the first time, The Holiday Inn at Brentford Lock offering preferential rates, side meeting space, a late bar and hosting the FMBE Inspiration Leader breakfast.

Breakfast: FMBE Inspiration Leaders

Friday 27thSeptember, Hilton Hotel, Syon Park

The awards breakfast will see the Special Award for Staff and Agency Wellbeing presented alongside the first 10 certificates for FMBE’s new Inspiration Leaders hall of fame. Any FMBE Awards entrant 2019 will, on entering, be encouraged to suggest someone from the industry who inspires them and why. The FMBE judges will select 10 to be presented at the breakfast alongside citations from the person’s nominee. Nominees will be encouraged from all across our industry – clients, consultants, agency directors, managers, trainers, field executives and brand ambassadors. Let’s find out who inspires us, and why, and absorb their collective wisdom.

We’re out three weeks earlier with this, this year. Please do note, this allows more time at the beginning of the process, but there is less time allocated for award judging post-deadline. This is because the awards event date is also a couple of weeks earlier, on Thursday 26thSeptember. We’re going to be at a new venue with a totally new style of FMBE event.

This year’s categories

Bar the odd tweak here of there, most of the categories are unchanged, though there are two pieces of big news. FMBE-Award-Entry-Text-Form-2019Deadline for Entries, Monday 1stJuly

The first is the demise of ‘Interruptive Campaign’ in the Brand Experience categories, where it is replaced by ‘Most Emotive Campaign’. The reason for this is to broaden the category. Successfully disrupting shoppers and consumers is no longer an end it itself. Finding a way to tap into an emotion or range of emotions is often delivered through surprise, but a beauty of brand experiences is that they can through disruption or cohesion they can bring about a full range of emotional responses. Using the new category ‘Most Emotive Campaign or Event’ we will be excited to showcase experiential marketing that surprises, delights, shocks, amuses, saddens, angers, sobers and uplifts its participants, truly making an impact.

The second update is this year’s Special Award for staff and agency wellbeing. This category will be a one-off opportunity to show that your agency or team has created a working platform the makes going to work a joy rather than a necessity. We think that this is an area in which our industry has really invested over the last few years and marks an era where staff are given more routes to release their potential and where the best agencies are now showing leadership in team care, consideration and equal opportunities.

Theme: Wellbeing

In fact, the Special Category is going to help with a core part of this year’s event theme. Our event will focus on health and wellbeing, both on the night itself and the next morning, at a vitality breakfast call ‘FMBE Inspiration Leaders’ designed to celebrate our most inspirational directors, managers, advisers, trainers and leaders in the field.

This year’s theme is quite a departure for FMBE. Don’t worry, we will still party to exhaustion, but the event will have a stronger connection to business and networking and breakfast the following day will have a serious focus.

This year’s date and venue

Syon Park, Thursday 26thSeptember

Make the diary note now, the award’s evening will be at the supremely stylish Syon Park on the west side of London just across the river from Kew Gardens. Date: Thursday 26thSeptember 2019.

This year we will also have a host hotel alongside the event for the first time, The Holiday Inn at Brentford Lock offering preferential rates, side meeting space, a late bar and hosting the FMBE Inspiration Leader breakfast.

Breakfast: FMBE Inspiration Leaders

Friday 27thSeptember, Hilton Hotel, Syon Park

The awards breakfast will see the Special Award for Staff and Agency Wellbeing presented alongside the first 10 certificates for FMBE’s new Inspiration Leaders hall of fame. Any FMBE Awards entrant 2019 will, on entering, be encouraged to suggest someone from the industry who inspires them and why. The FMBE judges will select 10 to be presented at the breakfast alongside citations from the person’s nominee. Nominees will be encouraged from all across our industry – clients, consultants, agency directors, managers, trainers, field executives and brand ambassadors. Let’s find out who inspires us, and why, and absorb their collective wisdom.

 

FMBE Awards 2018 from Ven Stack on Vimeo.

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About Field Marketing (FM)

2019 awards will be announced in November

IMG_0655 from Ven Stack on Vimeo.

Today I was asked a roundabout sort of question on the phone. What it boiled down to was, in essence, “what makes FMBE stand the test of time?” coupled with “why should we support it?”

The question frustrates me, as I privately feel everyone must know by now, but sometimes I do feel we take our many milestones for granted.

The answer – as we head into edition 14 – is, as ever, the client judges and our unique judging weeks that we host. This has given the awards a historic role, not just celebrating winners, not resting at simply championing the cause, but actually stimulating budget and inspiring award winning creative campaigns. We have, as a consequence, had some amazing wins. Sometimes our influence has been very direct, sometimes we have simply been a very useful catalyst. Every judging session at FMBE delivers some outstanding benefits to the industry, but here are 10 interesting examples chosen form both FM and BE award categories:

  1. Richard Murfitt, then head of brand at O2, came away from 2010 award judging saying that he had now ‘got to grips’ with the best in brand experience marketing and would ‘win an FMBE within 2 years’. 2 months later Richard moved to an internet start-up that no one had heard of, and 2 years later, as Global Marketing Director of Just Eat, he duly picked up gold for an amazing Just Eat stunt at a Corby bi-election, with a pizza chef in a jet pack for the Don’t Cook Party beating the Lib Dem candidate.
  2. In 2011, as Starbucks moved into machine sales to shoppers, the field sales team was conceived at FMBE award judging. Furthermore, 8 out of every 10 field marketing category judges will increase their field team headcount in the 12 months following judging and many of them later go on to enter their enlarged teams in our Team of the Year category. The category merits data driven teams, helping to celebrate call efficiency and effectiveness – benefitting data suppliers, analysts, agencies and consultancies and binding the investment to our industry for the long term.
  3. Tesco, and its retail advisory team at dunnhumby have both been involved with the judging fairly regularly through the years. In 2013, with Tesco’s massive sampling contract in the balance, FMBE award judging, and the accountable campaigns we get, inspired a mood for greater experiential investment for Tesco customers. In 2017 Tesco, together with agency N2O won an FMBE award with cat food brand Felix as a direct descendant of this renewed vigour and determination.
  4. In 2008-2010, when she was Brand Manager, Easter at Cadbury, Kate Knight, nowadays European Innovation Lead for Chocolate at Mondelez, came judging 3 years in succession, whilst already harnessing a considerable budget for a bold new project. The resulting Easter Egg Trails are one of the few examples of a brand experience turned national institution and has provided work for agencies through the years including Sense, Initials and RPM and stimulated valuable and enjoyable work for 1000s upon 1000s of brand ambassadors, helping to top up their income at a crucial time of the year. Crème Egg has, of course, become the dominant Easter brand and Mondelez has widened its experiential remit annually.
  5. In 2007, Hitachi Europe’s Hans Daems used FMBE Award judging experience to help his brand to connect its experience across the whole business globally and to include industry breakthrough CSR initiatives.
  6. Will Arnold-Baker, then MD of advertising giant Publicis, arrived at FMBE judging in 2009 whilst seeking best practice experiential agency partners for a new project of recruitment for The Army. 2 years later, the resulting campaign was a huge FMBE gold winner in ‘Immersive Event’ with agency Jack Morton deployed to create the event series.
  7. In 2011, a highly-talented young account manager at Sense, Carmen Byers won a special FMBE Rising Star award in which she was tasked to fully justify a budget spend for Belvoir Fruit Farms. Now head of marketing at Brompton Bicycle, Carmen instilled an experiential event ethos at Brompton and was an FMBE award judge in 2017. For their part, Belvoir has just appointed its first Field Marketing agency under the guidance of 2010 award judge, sales director Lawrence Moore.
  8. Warburton’s embrace of FMBE awards started in 2013 at award judging and say that being a part of the FMBE process helps keep their focus on maintaining their status as Britain’s best-loved shopping basket brand (Kantar Worldpanel).
  9. Awards shy Apple’s engagement with FMBE Awards has often been a head turner. One year – back in 2007 – the award judging for their Store in Store concept stimulated 3 new field contracts to manage customer retail experiences – helping to pave the way for new FMBE opportunities right across the industry then and ever since.
  10. FMBE award judging has received numerous testimonials from judges through the years including glowing feedback from some of the very best in sales and marketing seniors at P&G, Heineken, Britvic, Kellogg, Unilever, Diageo, EA Games, BT, Samsung, Sky, Reckitt Benckiser and Energizer. One benefit we are often credited with is that of helping clients to build on existing agency relationships and justify extending agency loyalty and spend: Jonathon Pearn came to our award judging soon after the considerable responsibility of leading the restructure and realignment of Kraft and Cadbury’s field teams after merger. In a detailed and unsolicited testimonial, he praised the quantity and quality of the entries and stated that the process gave him heightened confidence and ambitions for his own team and agency.

Should my 10 points above leave any room for doubt about the strength and depth of FMBE’s unique judging panel and process, the video testimonial from Jenni Hill, head of field sales for Molson Coors just might be the clincher! 

Now let’s see what eye-popping award entries and outstanding judges we get this year!

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