FMBE 2016 Awards Results




Agencies McCurrach (FM) and MKTG (BX) led the way as Christopher Biggins announced the 12th FMBE Awards winners at Troxy tonight.

McCurrach added a first ever agency of the years to wins on the night for their instore work with Kerry Cheestrings, which was elevated to Platinum as this most admired entry by FMBE’s client judges. They also took gold in the Professional Agency Award and bronze in the product launch category for Microsoft Windows 10.

MKTG took agency of the year success for their first time, as well as gold for their work with London and Partners in the small scale/local category and with Nakd for the most effective display (small scale). The saw several silver and bronze awards too celebrating a body of work that was seen as considerable and versatile by FMBE judges.

Both agencies have shown significant financial and innovative advances.

Other highlight winners saw double golds for PrettyGreen and LEGO and Momentum with their famous survival billboard for Microsoft Xbox.

REL Field Marketing too the coveted Team award with the Sun and Times sales team, News UK. The agency also added 2 further golds to their bursting display cabinet, adding agency of the year silver to a series that now reads G-G-G-S-S in the category.

There were some superb overseas winners including PowerSwitch, Indonesia, Traffik, Australia and GMR Marketing, US as well as gold as a sales brand ambassador for John Senior, Field Management Ireland.

The keenly contested special award for Sports Campaign of the Decade was wrested by drp and Sainsbury’s for their Paralympic Games sponsorship in London 2012.

The new Experiential Brand Special Award was won by Kingstone Press, whose Rugby Leagues and Tough Mudder sponsorship has been activated by agency Banana Kick.

All winners on the night took away the famous glassware. They are also going to receive mini statues of themselves with their awards courtesy of FMBE Awards and My 3D Twin.

Awards Director, Samantha Tasker Robbins comments “There have been some fantastic winners as usual. Being on our shortlist at all is a huge achievement and we are enormously proud of the quality that our judges were able to witness.”

Field Marketing Categories


A: Outsourced Sales Performance of the Year

Sponsored by CACI and Natural Insight

GOLD Channel Assist – Panasonic

SILVER ODM – Virgin Atlantic

BRONZE Atomic Live – Tangerine


B: Most effect demo or sampling at retail

Sponsored by Teamhaven

GOLD GMR Marketing – Miller Lite

SILVER Gekko – Beko

BRONZE Fizz Experience – The Food Warehouse by Iceland

BRONZE REL Field Marketing – Panasonic


C: Field Data Award

GOLD REL Field Marketing – Danone Waters/Red Bull

SILVER Logobrand – Wrigley

BRONZE NexusEngage – VIP e-Cigarette

BRONZE promogems – Atkins


D1: Most Effective Instore Marketing (Influencing Stores)

Sponsored by SMR7

PLATINUM  McCurrach – Kerry Cheestrings

SILVER Tactical Solutions – Tangerine

BRONZE Logobrand – Tassimo


D2 Most Effective Instore Marketing (Engaging Shoppers)

Sponsored by SMR7

GOLD Gekko – Kärcher

SILVER PrettyGreen – Pandora



E1 Most Effective Tactical Campaign (ROI led)

GOLD Logobrand – Tassimo

SILVER REL Field Marketing – Tetley

BRONZE Gekko – Acer

BRONZE PSfm – Sonos


E2: Most Effective Tactical Campaign (Marketing/POS Led)

GOLD Worth Retail – The Pet Shop Boys SUPER

SILVER Contract People – Hop House 13

BRONZE eXPD8 – M&S Rosie


F: Team of the Year

GOLD REL Field Marketing – News UK

SILVER Field Sales Solutions – Ferrero

SILVER Orchid – Storck

BRONZE REL Field Marketing – Molson Coors


Brand Experience Categories

G1:  Most Effective Sponsorship Activation (Sports)

GOLD Amplify – Lavazza

SILVER Toucan – Ocean Spray

BRONZE Traffik – Samsung


G2: Most Effective Sponsorship Activation (Music and Film)

GOLD Fusion – Renault

SILVER FreemanXP – Vodafone

BRONZE Vision Nine – Three

BRONZE White Label – Stolichnaya Vodka


H: Most Effective Shopping Centre/ Roadshow

Sponsored by SpaceandPeople

GOLD PrettyGreen – LEGO

SILVER The Yard Creative – World Vision

BRONZE Circle Agency – Dorset Cereals

BRONZE N2O – Ben & Jerry’s


I: Most Immersive Event (mass consumer)

Sponsored by intu

GOLD PrettyGreen – LEGO


BRONZE FreemanXP – Vodafone


J1: Most Immersive Event (By Invitation)

Sponsored by intu

GOLD Traffik – Samsung


BRONZE Momentum Worldwide (UK) – Microsoft


J2: Most Immersive Event (B2E/Training)

Sponsored by intu

GOLD Brand Brewery – DHL

SILVER Undercurrent – Samsung S7

BRONZE drp – Triumph



K: Most Effective Integration/ Amplification

Sponsored by Coalition

GOLD Initials – Jeep

SILVER FreemanXP – Vodafone


BRONZE Space – Coral


L: Most Effective Interruptive Experience

Sponsored by Tobacco Dock

GOLD iD – Cornetto

SILVER MKTG – Air New Zealand

BRONZE MKTG – norwegian

BRONZE N2O – Ben & Jerry’s


M: Creative Campaign of the Year

Sponsored by Mobile Technik

GOLD Momentum Worldwide (UK) – Microsoft Xbox


BRONZE Frukt – Energizer



Field Marketing & Brand Experience Categories

N: Brand Ambassador of the Year (Consumer Facing)

GOLD John Senior – FMI, Electric Ireland

SILVER James Riordan – Hel’s Angels, Benefit Cosmetics

BRONZE Gillian Broadfield – Mash, Lavazza

BRONZE Karen Williams – ODM, Virgin Atlantic


N2: Brand Ambassador of the Year (Retail/Training)

GOLD Michaela Wilkinson – Field Sales Solutions, Ferrero

SILVER Hal Fade – Undercurrent, Samsung

BRONZE Jarrod Millar – Logobrand, Jacobs Douwe Egberts


O: Most Effective Small Scale or Local Campaign

GOLD MKTG – London and Partners

SILVER Undercurrent – Western Union

BRONZE Kreate – NHS Blood and Transplant

BRONZE REL Field Marketing – Red Bull


P1 Most Effective Product Launch (BE)

Sponsored by Troxy

GOLD Momentum Worldwide (UK) – Microsoft Xbox

SILVER Lodestar – Fiat 500X

BRONZE Worth Retail – Pet Shop Boys SUPER


P2: Most Effective Product Launch (FM)

Sponsored by Troxy

GOLD Warburtons – Giant Crumpets

SILVER Contract People – Hop House 13

SILVER Tactical Solutions – Birds Eye Stir Your Senses

BRONZE McCurrach – Microsoft Windows 10


Q: Most Effective FMCG Campaign

GOLD Walker Agency & Mobile Technik – Mentos

SILVER Circle Agency – Dorset Cereals

BRONZE Ambient – Zeo

BRONZE REL Field Marketing – Ritz Crisp & Thin


R: Live – Digital Award

Sponsored by My 3D Twin

GOLD Space – Coral

SILVER Vision Nine – Relentless Energy Drink

BRONZE Initials – Jeep


S1: Most Effective Stand/Display (large scale)

Sponsored by Harrisons

GOLD Circle Agency – PlayStation

SILVER Avantgarde – Honda

BRONZE Holovis/Produce UK with Brooklyn Brothers – Hyundai



S2: Most Effective Stand/Display (Small Scale)

Sponsored by Harrisons


SILVER Promohire and AgencyUK – Chang Beer

BRONZE iMP – Clarks

BRONZE REL Field Marketing – News UK/ Weetabix


T: Operational Success of the Year

Sponsored by Promohire

GOLD PowerSwitch – Milo

SILVER Fusion – Hyundai

BRONZE Fudami – Krispy Kreme



U: Professional Agency Team

GOLD McCurrach

SILVER REL Field Marketing



V: Sports Campaign of the Decade

GOLD drp – Sainsbury’s

SILVER Space – John Smith’s



Y: Most Experiential Brand of the Year

Sponsored by Hammerson

GOLD Kingstone Press – Banana Kick

SILVER Relentless Energy Drink – Vision Nine

BRONZE Whirlpool – The Meredith Collective


W: Field Marketing Agency of the Year

Sponsored by Bluewater

GOLD McCurrach

SILVER REL Field Marketing

BRONZE Contract People


X: Brand Experience Agency of the Year

Sponsored by Bluewater