Field Marketing and Brand Experience Awards 2014 Winners

FM Categories

 

Outsourced Sales Performance of the Year

GOLD Powerforce – British Gas

SILVER Contract People – British American Tobacco

BRONZE Fizz Experience, Blendtec

BRONZE REL, Nikon

 

Most Effective Instore Sales Sampling

GOLD CPM – Asda

SILVER Merchandising Sales Force – Plenty

BRONZE Cosine, Lindt

 

Most Effective Instore Demonstration

GOLD Big Picture – Canon

SILVER iD – Sage Appliances

BRONZE REL, Nikon

 

Field Data Award

GOLD Cosine – Danone Nutrica Early Life Nutrition

SILVER Powerforce – British Gas

BRONZE REL, Molson Coors

 

Most Effective Instore Marketing

GOLD NOP Global – Acer

SILVER Retail Marketing – LG

BRONZE Logobrand, Wrigley

 

Most Effective Tactical Marketing Campaign

GOLD Logobrand – William Grant & Son

SILVER REL – Mondelez

BRONZE REL, News UK

 

Field Efficiency Award

GOLD Powerforce – British Gas

SILVER Orchid – Twentieth Century Fox

BRONZE FMI, Electric Ireland

BRONZE REL, News UK

 

Brand Experience Categories

 

Most Effective Sponsorship Activation

GOLD Sparkle Productions – Dave

SILVER Wasserman – Vodafone

BRONZE RPM, Strongbow

 

Most Effective Roadshow/ Shopping Centre Tour

GOLD The Field – Assassin’s Creed IV

SILVER SGA Productions – Haribo

BRONZE Avantgarde, Zeo

BRONZE The Circle Agency, O2 Priority

 

Most Immersive Event (Mass Consumer)

GOLD psLIVE/ Carat Sponsorship – Tourism Ireland

SILVER psLIVE – British Airways

BRONZE TRO, Nissan

 

Most Immersive Event (by Invitation – larger events)

GOLD TRO – Lucozade Sport

SILVER The Field – Xbox One

BRONZE BEcause, British Gas

BRONZE Slice, Lynx Apollo

 

Most Immersive Event (by Inviatation  – smaller events)

GOLD TBA – Samsung

SILVER GMR Marketing – Ardbeg

BRONZE Flourish, Youtube

 

Most Effective Integration/ Amplification

GOLD Haygarth – Gillette

SILVER Avantgarde – Npower

BRONZE RPM, Cadbury

 

Most Effective Interruptive Campaign

GOLD Arnold KLP – Pepsi Max

SILVER The Circle Agency – MaxiNutrition Protein Milk

BRONZE TRO, BMW

 

Most Effective Targeting

GOLD House of Experience – Western Union

SILVER Miss Jones and Co – Campo Viejo

BRONZE Sense, Glaceau vitaminwater

BRONZE The Circle Agency, MaxiNutrition Muscles

 

FM&BE Categories

Brand Ambassador of the Year

GOLD Chris Bond – REL

SILVER David Hamlet – Cosine

SILVER Zoe Lucy – Purity

BRONZE Graeme Anderson, Retail Marketing

 

Debbie Wilkes New Business Award

GOLD Channel Assist – Panasonic

SILVER The Circle Agency – MaxiNutrition

BRONZE Powerforce, British Gas

 

New Agency of the Year

GOLD Channel Assist

SILVER The ShopSmart Agency

BRONZE Slingshot Sponsorship

 

Most Effective Small Scale or Local Campaign

GOLD Cosine – Tuborg

SILVER REL – Danone Waters

BRONZE Contract People, McVities

 

Most Effective Low Budget Campaign

GOLD The ShopSmart Agency – Dream Charity Scratchcards

SILVER House of Experience – Western Union

BRONZE Independent Events – Road Respect

 

Most Effective Product Launch or Relaunch

GOLD The Circle Agency – Relish

SILVER Gratterpalm – Gregg’s Coffee

BRONZE MG Promotions – Porter

 

Most Effective Creative Sampling

GOLD The Circle Agency – MaxiNutrition Protein Milk

SILVER Sense – Twinings

BRONZE PrettyGreen, Cadbury

 

Innovation in Action Award

GOLD Sense – Glaceau vitaminwater

SILVER Nexus Engage – Now TV

BRONZE The Life Agency, Grolsch

 

Most Effective Stand or Display Unit

GOLD A1 Events and Exhibitions – Skoda

SILVER The LIFE Agency – Grolsch

BRONZE TEAM Enterprises, Sparkling Ice

BRONZE White Label, Krug

 

Operations Team of the Year

GOLD REL – Camelot

SILVER McCurrach – Unilever

BRONZE The Circle Agency, Relish

BRONZE CJ Retail Solutions, Asda

 

Team of the Year (Non-FMCG)

GOLD Retail Marketing – Nokia

SILVER REL – Nikon

BRONZE Infinite, Ubisoft

 

Team of the Year (FMCG)

Gold was upgraded to Platinum for this award as the winner was named the best entry of the year

PLATINUM  Field Sales Solutions – Ferrero

SILVER Tactical Solutions – Heinz

SILVER REL – Mondelez

BRONZE CPM, P&G

BRONZE REL, Molson Coors

Staff Performance of the Year

GOLD Tactical Solutions – innocent

SILVER Kreate – Mattel

BRONZE Kru Live, Badoit

 

Best Ever Use of a Brand Asset

GOLD Ignition, Coca Cola

SILVER Gekko, Digital UK

BRONZE REL, Red Bull

BRONZE psLIVE, Turbo

Field Marketing Agency of the Year

GOLD: REL Field Marketing

SILVER: Cosine

Bronze Powerforce

Brand Experience Agency of the Year

GOLD The Circle Agency

SILVER TRO

BRONZE psLIVE

 

Special Award: Creative Campaign of the Decade LIVE

GOLD AMVBBDO, Walkers