Frank’s Big TOE – an epic FMBE project

Participants

Frank’s 2022 four day 100-mile crossing of frozen lake Khovsgul in Outer Mongolia.

franks big toe

DETAILED FULL EVENT OUTLINE WITH ITINERARY

DONATIONS

Frank’s Big TOE (Tour Of England) – an unprecedented journey for the Field Marketing and Brand Experience industry.

Anyone, running at any pace can join me, meet me, provide support or a night’s accommodation.

The basics – a runner roadshow, covering 2000 miles and going to every cathedral city and every county in England through 62 consecutive days in July and August with four valuable outcomes.

1. To raise a huge amount of money for the deprived youth development and opportunties charity Brathay Trust as well as awareness.

2. To run an extraordinary distance whilst writing a daily online diary about all aspects of an English summer – festivities, sports, people, towns, country, flora, fauna, food, pets, history, landmarks, shops etc.

3. To promote the field marketuing and  brand experience industry and its activities through the summer, showing shopper activity, footfall, demographics, prime locations, people power, logistics.

4. To create an extraordinary edition of FMBE Magazine covering the journey from a field markerting and brand experience perspective with editorial featuring the work of the participating agencies through the summer of 2024. There will also be a book published following the Tour with 62 chapters, one for each day of the event, with credits given to everyone who helped out with a particular day.

img_1_1684104140578

The core message will be the ways FMBE agencies and brands reach every corner of the nation.

 How to Participate

  • Look at the itineray below and choose a day to sponsor. Sponsoring a day costs £1500. £1000 for the charity, £500 towards the running costs of ther tour. 

After that there are many ways to get invoved and get even more out of the Tour.

IMG_20230426_162407_151Help us and be part of the story – we need 

  • Accommodation sponsor, such as Travelodge or Premier Inn, Booking.com or AirBnb
  • Van drivers
  • Laundry sponsor
  • Camera crews and videographers for different highlight days + editing
  • PR support
  • Social media and digital support
  • Samples for the van, sampling Brand Ambassador support,  or sampling pop ups
  • Credit lines and discount codes for food or beverage outlets
  • Support runners to join for a few miles
  • Support cheer mobs, cathedral welcome groups, flash mobs
  • Finish line arches
  • Crowdsourcing sponsor to demo the reach of a crowdsourcing app
  • Pop up events to coincide with (ie by passing through a shopping centre)
  • End of day tourism guides
  • Local knowledge from field marketers and brand ambassadors based around the country
  • Costume runners, greeters, musicians, perfomers, chefs, and other talent

Anything else? Use your imagination. If it helps you and helps me, we should make it happen. 

The Tour Itinterary in brief (more detail here)

Sat 29 Jun – Preview day in Marlow Bucks including Higginson Parkrun – lunch at Tom Kerridge’s Hand and Flower. Then Tree Cathedral, Whipsnade, Beds, Woburn Abbey and Gardens, Beds, finish day at Lake Caldecote, Bucks, near Bletchley Park

Sun 30 Jun – Preview day, starting with a running loop of Caldecott in Bletchley, Milton Keynes (am) and Holy Island, Northumberland (pm)

Mon Jul 1 – 34 miles – Newcastle – Greggs 1st Shop – Angel of the North – Durham – Spennymoor – Bishop Auckland – Piercebridge

Tue Jul 2 – 31miles –  Piercebridge – Ripon

Wed Jul 3 – 30 miles – Ripon – York  – Copmanthorpe

Thu Jul 4 – 31 miles – Copmanthorpe – Tadcaster – N Leeds – LinkHQ Pudsey – Bradford

Supporters: Link Communication, Brathay Trust Bradford

Fri Jul 5 – 25 miles –  Bradford – Wakefield – Barnsley

Sat Jul 6 – 32 miles – Barnsley Parkrun – Sheffield – Worksop

Sun Jul 7 – 31 miles – Worksop – Retford – Lincoln

Mon Jul 8 – 30 miles – Lincoln – Newark – Southwell – Calverton

Tue Jul 9 – 33 miles – Calverton – Nottingham – Derby – Wilson

Wed Jul 10 – 31 miles –  Wilson – Leicester – Goadby

Thu Jul 11 – 33 miles – Goadby – King’s Cliffe – Peterborough

Fri Jul 12 – 29 miles –  Peterborough – Chatteris – Ely

Sat Jul 13 – 32 miles – Ely -Milton Country Parkrun – Cambridge – Newmarket

Sun Jul 14 – 30 miles – Newmarket – Bury St Edmunds – Knetishall Heath

Mon Jul 15 – 27 miles – Knetishall – Wymondham Abbey – Norwich

Tue Jul 16  25 miles – Norwich – Bressingham Steam – Diss

Wed Jul 17  – 33 miles – Diss – Sudbury

Thu Jul 18 –  26 miles – SPONSORED BY WAVECREST Sudbury – Braintreee – Chelmsford

Fri Jul 19 – 32 miles – Chelmsford – Harlow – Hertford  – Welwyn Garden City

Sat Jul 20 –  36 mikles – Welwyn – St Albans + Parkrun – Brent X – Highgate – St Pauls

Sun Jul 21 – 33 miles – SPONSORED BY BLUEWATER SHOPPING CENTRE – St Pauls Cathedral – Southwark Cathedral – Greenwich – Eltham Palace – Bluewater Shopping Centre –  Rochester

Mon Jul 22 – 31 miles – Rochester – Chatham Docks – Sittingbourne – Faversham – Canterbury

Tue Jul 23 – 27 miles – Canterbury – Leeds Castle – Maidstone

Wed Jul 23 – 26 miles – Maidstone – Igtham Mote – Knole – Chartewell – Oxted

Thu Jul 25 28 miles – Oxted – Guildford

Fri Jul 26 – 32 miles –  Guildford – Midhurst – Goodwood – Chichester

Sat Jul 27 – 29 miles – Chichester – Havant Parkrun – Portsmouth – Fareham

Sun Jul 28 – 26 miles – Fareham – Winchester – King’s Somborne

Mon Jul 29 – 28 miles – King’s Somborne – Salisbury – Fordingbridge

Tue Jul 30 – 22 miles – Fordingbridge  – Cranbourne – Bryanston (Blandford Forum)

Wed Jul 31 – 30 miles – Bryanston (Blandford Forum) – Milton Abbas – Dewlish – Dorchester – Puncknowle

Thu  Aug 1 – 31 miles – Puncknowle – West Bay – Lyme Regis – Seaton – Sidmouth

Fri Aug 2 – 27 miles – Sidmouth – Exeter – Moretonhampstead

Sat Aug 3 – 32 miles – Parke Parkrun – Moretonhampstead –  Dartmoor – Plymouth

Sun Aug 4 – 26 miles – Plymouth – Looe – Fowey

Mon Aug 5 – 27 miles – Fowey – The Eden Project – Truro – Trispin

Tue Aug 6 – 29 miles – Truro – Bodmin Moor – Bolventor (Jamaica Inn)

Wed Aug 7 – 31 miles – Bolventor – Launceston – Okehampton

Thu Aug 8 – 28 miles –  Okehampton – N. Tawton – Tiverton

Fri Aug 9 – 29 miles -Tiverton – Wellington – Taunton – N. Curry

Sat Aug 10 – 28 miles – North Curry – Street (Parkrun) – Glastonbury – Wells

Sun Aug 11 – 34 miles – Wells – Chew Magna – Bristol  – Bath

Mon Aug 12 – 28 miles – Bath – Corsham – Chippenham – Calne – Avebury

Tue Aug 13 – 25 miles – Avebury – Wantage

Wed Aug 14 – 27 miles – Wantage – Oxford – Witney

Thu Aug 15 – 30 miles – SPONSORED BY FIELD SALES SOLUTIONS – Witney – Burford – Cheltenham

Fri Aug 16 – 34 miles – Cheltenham – Gloucester – Hereford

Sat Aug 17 – 32 miles – Hereford Parkrun – Malvern  – Worcester

Sun Aug 18 – 23 miles – Worcester – Stratford Upon Avon (Shakespeare)

Mon Aug 19 – 27 miles – Stratford Upon Avon – Warwick – Kenilworth – Coventry – Meriden

Tue Aug 20 – Meriden – Birmingham – Lichfield

Wed Aug 21 – 36 miles – Lichfield – Cannock Chase – Stafford – Market Drayton

Thu Aug 22 – 31 miles – Market Drayton – Nantwich – Chester

Fri Aug 23 – 30 miles – Chester – Liverpool – Widnes

Sat Aug 24 – 30 miles – Widnes – Warrington Parkrun – Trafford Centre – Manchester

Sun Aug 25 – 24 miles – Manchester – Darwen – Blackburn

Mon Aug 26 – 31 miles – Blackburn – Hornby

Tue Aug 27 – 31 miles – Hornby – Bowness on Windermere –  Ambleside

Wed Aug 28 – 20 miles – Ambleside – Keswick

Thu Aug 29 – 34 miles – Keswick – Carlisle – Brampton

Fri Aug 30 – 35 miles – Brampton – Wall – Hexham

Sat Aug 31 – 24 miles – Tyne Green Parkrun – Wall – St James Park – Newcastle (Cathedral finish)