FMBE Awards Result 2015

Field Marketing Categories

Outsourced Sales Performance of the Year

Sponsored by CACI and Natural Insight

GOLD Field Sales Solutions – Ferrero

SILVER Contract People – United Biscuits

SILVER REL Field Marketing – Red Bull

BRONZE Slingshot Sponsorship – What Car?

Most Effective Instore Sampling

Sponsored by Teamhaven

GOLD Highjam Marketing – Claudi and Fin

SILVER Fizz Experience – Food Warehouse by Iceland

BRONZE Brand Belief – Gastro Alfresco

Most Effective Instore Demonstration

Sponsored by Teamhaven

GOLD FMI – Canon Ireland

SILVER Retail Marketing Group – LG

BRONZE iD – Microsoft Xbox One

Field Data Award

GOLD Smollan – Unilever

SILVER Channel Assist – Intel Security

BRONZE Retail Marketing Group – LG Home Appliance range

Most Effective Instore Marketing

GOLD Contract People – United Biscuits

SILVER REL Field Marketing – Danone Waters

BRONZE The Field – Bethesda

BRONZE Powerforce – Coca-Cola

Most Effective Tactical Marketing

Sponsored by Akkroo

GOLD Powerforce – Vype E-Cigarettes

SILVER Sense – Warburtons

BRONZE Logobrand – William Grant & Son

Team of the Year

GOLD REL Field Marketing – Mondelez

SILVER Warburtons

Retail Marketing Group – LG

Brand Experience Categories

Most Effective Sponsorship Activation

Sponsored by Dance in Disguise

GOLD Leith Links – IRN-BRU

SILVER Wasserman Experience – Verizon

SILVER GMR Marketing – SAP

BRONZE Slingshot Sponsorship – Ableton

Most Effective Roadshow/ Shopping Centre Campaign

Sponsored by SpaceandPeople

GOLD Liquid Thread, – Vidal Sassoon

SILVER Independent Events – NSRI: Road Respect

BRONZE Live & Breathe – Birds Eye

Most Immersive Event (Mass Consumer)

Sponsored by intu

GOLD The Field – Campari

SILVER Leith Links – IRN-BRU

BRONZE Frank PR – Volkswagen

Most Immersive Event (by Invitation)

Sponsored by intu

GOLD Hope&Glory – Tru TV

SILVER Cherry London – Sport England

BRONZE psLIVE – Adidas Supercolor

Most Effective Integration/ Amplification

Sponsored by Avantgarde People

GOLD Blackjack Promotions with OMD and Talon – Disney Channel

SILVER whynot! – Anchor Cheddar

BRONZE Wasserman Experience – Barclays Premier League

BRONZE Looking Glass Experiential – Citizen

Most Effective Interruptive Campaign

Sponsored by Hammerson

GOLD Nexus Engage – Microsoft

SILVER Hope&Glory – Airbnb

BRONZE The Circle Agency – Relish

Creative Team of the Year

Sponsored by Mobile Technik

GOLD Avantgarde – Porsche

SILVER The7Stars – Abundance

BRONZE Wasserman Experience – Vodafone

FM&BE Categories

Brand Ambassador of the Year – Consumer Facing

Sponsored by Slingshot Sponsorship and Bloodhound SCC

GOLD Tom Etherington, Cosine

SILVER Laura Belcher, iD

BRONZE Kutsi Ersan, FMI

BRONZE Rachel Webb, Hel’s Angels

Brand Ambassador of the Year – Field Sales

Sponsored by Slingshot Sponsorship and Bloodhound SCC

GOLD Joe Bertolone, Tactical Solutions

SILVER Jamie Dalton, REL Field Marketing

BRONZE Tony Cottier, Tactical Solutions

Most Effective Small Scale/ Local Campaign (away from store)

GOLD Wasserman Experience – Spotify

SILVER Sense – The Economist

BRONZE TRO – Tenderstem

Most Effective Small Scale/ Local Campaign (at/ near store)

GOLD Logobrand – Muller

SILVER Arnold KLP – Britvic

BRONZE NexusEngage – Microsoft

BRONZE Powerforce – Euro Food Brands

Most Effective Product Launch or Relaunch (FM)

Sponsored by Troxy

GOLD The ShopSmart Agency – Global Functional Drinks

SILVER Field Sales Solutions – Nutella and Go

BRONZE Contact FM&S – hungryhouse

Most Effective Product Launch or Relaunch (BE)

Sponsored by Troxy

GOLD psLIVE – Adidas Supercolor

SILVER Sense – John Frieda

BRONZE psLIVE – Adidas Predator

Most Effective Creative Sampling

Sponsored by Kru Talent International

GOLD Sense – Glaceau Vitaminwater

SILVER GMR Marketing – Chobani

BRONZE Inspira – Milo’s Kitchen

BRONZE Multiply – Highland Park

Connected Award

GOLD Popcorn PR – Old Speckled Hen

SILVER The Circle Agency and UM London – H&M

BRONZE Wasserman Experience – Spotify

Most Effective Stand or Display Unit

GOLD GMR Marketing – Weber

SILVER The Field – ASUS

BRONZE The Circle Agency – PlayStation

BRONZE The Clear Idea – Ford GT

Operational Success of the Year

GOLD Wasserman Experience – Qatar 2022

SILVER Powerforce – M&S

BRONZE CJ Retail Solutions – Boots

Staff Team Award

GOLD Kru Live – Keds

SILVER Powerforce – M&S

BRONZE Cult Events – Vans

BRONZE Tactical Solutions – A2

Special Award: Client Relationships (FM)

Sponsored by The Flash Pack

GOLD REL Field Marketing – Mondelez

SILVER Retail Marketing Group – LG

BRONZE FMI – Electric Ireland

BRONZE REL – Molson Coors

Special Award: Client Relationships (FM)

Sponsored by The Flash Pack

GOLD Wasserman Experience – Vodafone

SILVER psLIVE – 20th Century Fox

BRONZE Sparkle Productions – UKTV Dave

BRONZE whynot! – Malaysian Cuisine

Innovative Campaign Award

GOLD Brand Experience Company – SKODA

SILVER Smollan – Unilever

BRONZE Momentum – TIGI

New Agency of the Year

GOLD NexusEngage

Field Marketing Agency of the Year

Sponsor: Bluewater Shopping Centre

GOLD Logobrand

SILVER REL Field Marketing

BRONZE Powerforce

Brand Experience Agency of the Year

Sponsor: Bluewater Shopping Centre

GOLD Wasserman Experience

SILVER Sense

SILVER psLIVE

BRONZE The Field