Bridgestone signed as a partner to The Hot Wheels City Experience in a deal brokered by Reg&Co

Tyre technology brand Bridgestone has signed as an official partner to The Hot Wheels City Experience, Manchester, taking place at the BEC Arena, Trafford Park on August 13 – September 12, 2024.
The Hot Wheels™ City Experience will be opening at its first European venue, the B.E.C Arena, Manchester. Opening its doors from 13th August – 12th September 2024, the 6,000 square metre experience, will provide fans of all generations with the opportunity to step through a nostalgic and educational journey consisting of 10 exhilarating stations including a design centre, immersive museum, playground, gamer zone and Hot Wheels™ Lab.
Fans will be taken on an unforgettable journey through the colourful and exciting world of Hot Wheels™, starting with an introductory video in the briefing room, taking a deep dive into the history and culture of the brand, and a fun trivia quiz.
An immersive museum and expo where visitors can enjoy an exclusive glimpse into the best of the Hot Wheels collections is up next including Hot Wheels™ legendary life-sized cars.
Visitors can then immerse themselves in the Gamer Zone, tailored for console enthusiasts and gamers eager to show off their skills.
Moving on to the Design Centre, the latest technology is used to introduce vibrant colour and graphic projection mapping onto virtual cars, kids and adults alike can freely create and have their work projected on the venue walls.
The Hot Wheels™ Lab provides an area for fans to play with the most popular Hot Wheels™ toys where the “Hot Wheels™ Challenge Accepted Championships” take place, alongside the opportunity to win some exciting prizes.
Stu Richmond, Reg&Co commented:
“An event for all the family, The Hot Wheels City Experience, will bring the legendary toy cars to life across a series of immersive stations and interactive activities. Having the global brand Bridgestone as a partner to the event, and pushing out their message on road and tyre safety shows commitment to educating adults as well as children and it’s a great relationship that we hope to build on in future collaborations and events.”


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