News Tag Archives: Experiential

Green and Black’s brings decadence to the nation in new experiential campaign

Behavioural communications agency HeyHuman is launching a nationwide sampling campaign for Green and Black’s to promote the brand’s recently introduced range of luxury, bite-sized chocolates, ‘Velvet Fruit’. The sampling campaign will invite consumers across the country to taste the smooth and fruity dark chocolates from the comfort of a velvet tasting chair, where they will […]

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News Tag Archives: Experiential

Levi Roots addresses retailers at Meadowhall

Award-winning entrepreneur and celebrity chef, Levi Roots, addressed retailers and local businesses on 17 September at Meadowhall, as part of Welcome to Yorkshire’s ‘Start up to International Brand’ Retail Masterclass. Several leading brands, including Topshop, Fula Flavour and Lottie Shaw’s, attended the event, hosted by Meadowhall to hear from Dragon’s Den entrepreneur, Levi Roots, famous […]

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News Tag Archives: Experiential

TBWA\London celebrates smashing women with Harvey Nichols

Eschewing traditional TV and press executions in favour of a sustained campaign of strategic activations designed to increase footfall, the new positioning zeroes in on fashion’s ability to empower women through expressing individuality and enabling possibilities. After kicking off in early September with a high-profile month long rebrand from Harvey Nichols to Holly Nichols, the […]

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News Tag Archives: Experiential

intu and ADI introduce play as you shop video games to Revo 2018

New technology that lets people compete in giant video games whilst they shop is being showcased by shopping centre owner intu and big screen specialists ADI this week. Attendees of retail property conference Revo will be able to take part in a series of multiplayer games running on ADI’s massive 150 sq m 4K screen […]

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News Tag Archives: Experiential

Promohire delivers Ted Baker ‘Botanical Taxi’

Promohire were challenged to transfer Ted Baker latest womenswear collection theme into a promotional vehicle to support the brand’s launch experiential activity. ‘Ted’s Botanical Taxi’ has so far toured select UK stores in Liverpool, Sheffield, Oxford and London. Two more dates are planned for the UK before the campaign travels to Europe. The exterior wrap […]

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News Tag Archives: Experiential

News Tag Archives: Experiential

News Tag Archives: Experiential

BD Network spreads the experience for Lurpak Softest

Brand experience specialist, BD Network, is spearheading a new experiential campaign to support the launch, and drive trial, of Arla Food’s new butter variant, Lurpak Softest. The touring activation is targeting time-poor office workers and professionals around the UK, showcasing the core benefits of Lurpak Softest – while also conveying the brand’s promise that shoppers […]

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News Tag Archives: Experiential

Wasserman brings the NFL to life with a Piccadilly Circus takeover

Wasserman, the global partnerships and activation agency, is helping The National Football League take over one of London’s most iconic locations this Saturday (September 8), as it celebrates the start of the 2018 season with ‘NFL Kickoff on Piccadilly’. The free event will see Piccadilly closed to traffic as it becomes a hub of NFL […]

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News Tag Archives: Experiential

Jaguar partners with Dua Lipa to launch integrated campaign

Jaguar has announced a collaboration with singer-songwriter ,Dua Lipa, to launch an  integrated brand-building programme across Europe. The long-term, pan-European programme, will be rolled in over 15 markets across Europe including France, Germany, BeNeLux, Italy and Spain, and celebrates the brand’s SUV models, the Epace,F-Pace and all-electric I-PaceE. It kicks off with The Pace: Season One […]

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News Tag Archives: Experiential

News Tag Archives: Experiential

KineticX partners with smart bench start-up, Strawberry Energy

KineticX, the start-up incubator focused on emerging location technologies in the Out of Home (OOH) space and a division of Kinetic, has announced a strategic partnership with Strawberry Energy, a company at the forefront of the smart cities revolution, developing solar powered, urban furniture for sustainable cities of the future. The partnership will provide brands […]

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News Tag Archives: Experiential

TRO activates at The Big Feastival

Experiential agency TRO worked with Tenderstem and Volvo at this years Big Feastival. Volvo and TRO helped festival-goers curate their own fun with exciting sustainable activities – all completely complimentary. Within the Scandinavian giant tipi tent, people powered their own disco for the ultimate dance party – the more movement the more energy produced. Families […]

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News Tag Archives: Experiential

Imagination Academy and Bermondsey Street Bees create “BeeCause” campaign

  Independent global creative agency Imagination has announced the launch of #BeeCause. The campaign aimed to raise awareness of the vital role bees play in human survival and provoke action among Londoners to help save bees via planting. Imagination’s Academy Project was formed to give the industry recruits a chance to design their own concept and deliver […]

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News Tag Archives: Experiential

Revlon appoint Jackanory to create activations for Oui Juicy Couture

Revlon have appointed Jackanory to develop and implement engaging experiential activations to drive trial and purchase of Juicy Couture’s brand new fragrance pillar OUI Juicy Couture. Tasked with bringing to life the OUI Juicy Couture concept centred around female empowerment and encouraging women to say Yes to things they believe in, Jackanory have created an […]

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News Tag Archives: Experiential

Printworks announces Autumn/Winter events

Underlining its credentials as one of Europe’s most talked about cultural destinations, Printworks London has announced a talent-rich Autumn/Winter season. Printworks will host more than 25 events, welcoming the likes of The Black Madonna, Theo Parrish, Bugzy Malone, Bicep, Nina Kraviz, Chromeo and Deadmau5 with more nights and acts to be announced. Printworks opened its 3000 […]

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News Tag Archives: Experiential

Lush and Change Please open #carrythecup pop-up coffee shop

Open for four weeks from Tuesday 14th August, the #carrythecup pop-up is a vegan coffee shop with an agenda. Located in the Lush Soho Studio on Beak Street, Lush in collaboration with Change Please will be offering free coffee, iced coffee or tea to anyone that comes in with a re-usable cup. With the launch of the pop-up, Lush hope […]

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News Tag Archives: Experiential

Bridgestone creates pop-up gym to celebrate Daley Thompson’s 60th birthday

Worldwide Olympic Partner, Bridgestone, has teamed up with double Olympic gold medalist, Daley Thompson, to encourage people to keep moving and chasing their dreams, whatever their age with a pop-up gym on London’s Southbank which marks and celebrates the Olympians 60th birthday. The gym, which is open for one day only, will be located on London […]

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News Tag Archives: Experiential

Specsavers launches experiential campaign to reduce stigma of hearing loss

Audiology division of Specsavers tours UK offering free hearing checks and advice. This summer, people across the UK will be able to take free preliminarily hearing checks as part of a Specsavers roadshow, which goes on tour during July and August. Run by global brand experience agency Sense, the experiential campaign will raise awareness of […]

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News Tag Archives: Experiential

XYZ and Hotpoint bring Fresh Thinking activation to Camp Bestival

  Hotpoint are teaming up with Jamie Oliver to challenge the nation to think differently about the Forgotten Food within their homes and are asking them to submit their own Forgotten Foodrecipe to Hotpoint to be in with a chance to win a place at the launch of the Fresh Thinking Pop Up Café with […]

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News Tag Archives: Experiential

MKTG and Nars hit the road to bring new blush collection to European beauty fans

Nars Cosmetics has taken a customised Airstream trailer on the road this summer to bring the newest additions to its Orgasm blush collection to beauty fans at iconic retail destinations across Europe. The Nars Orgasm Tour featured a pink Airstream trailer, designed with input from the brand’s founder and creative director François Nars himself. The trailer’s interior and exterior designs reflect the brand’s identity and feature prominently […]

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News Tag Archives: Experiential

Encona and Grace Foods bring Caribbean Food Week Festival to Southbank

Bringing a taste of the Caribbean to the streets of London, the annual Caribbean Food Week Festival will be held on the 24th and 25th August in celebration of Caribbean Food Week 2018. Taking to London Southbank, Bernie Spain Gardens, the event will bring Caribbean culture to life through live cookery demonstrations, authentic street food and market stalls […]

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Provision Events marks 14 years of business with the 2018 Open Championship HSBC Golf Zone

14 years after the company made its first foray into events at the 2004 Open fan experience experts, Provision Events (PVE), has reported record attendance and overwhelmingly positive feedback for the series of experiential activities it designed, built and delivered in the HSBC Golf Zone at this year’s Open Championship. After seeing the large scale […]

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News Tag Archives: Experiential

North East School and Tesco celebrate diversity

An LGBTQ+ group at a North East school teamed up with a local supermarket to help the community and raise money for a good cause at the same time. Eight students from Whickham School’s LGBT+ group, the Rainbow Society, and four members of staff were invited to Tesco, at Kingston Park, to take part in […]

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Weber and A Little Bird help the UK create perfect barbecue food every time

Brand activation agency, A Little Bird, has created an experience for lifestyle brand Weber, the world’s leading brand in barbecuing innovation. Weber view barbecuing as a lifestyle choice, but different cultures and consumers adopt different behaviours when it comes to barbecuing. Following the success of the previous year, the Weber ‘Grill Squad’ will visit 20 […]

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MCI group acquire majority stake in One Communications and Marketing Group Middle East

MCI Group the global leader in meetings, events, congresses, association management and strategic consulting acquires controlling interest in One Communications and Marketing Group (ONE CMG) – the holding company of Turret Media, Saluki Media,  tmh, ONE PR and ONE Digital – in the Middle East. Chris Fountain, co-owner alongside MCI and group managing director, ONECMG said: “Having managed the business for over 10 years, under the […]

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News Tag Archives: Experiential

News Tag Archives: Experiential

intu brings giant British bugs into 13 shopping centres nationwide

The initiative is being backed by naturalist Chris Packham and features 12 supersized, indigenous bugs including the honeybee, ladybird, hornet, swallowtail butterfly and the nut weevil. It launches at intu Lakeside today and will be on display until the end of July before spending the next year visiting 12 other intu centres around the country […]

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News Tag Archives: Experiential

Barefoot’s Bare Your Sole campaign uncovers people’s quirks to champion diversity and inclusivity

The wine brand’s successful experiential tour celebrates individuality for the third year running Now in its third year, Barefoot Wine & Bubbly’s successful #BareYourSole campaign will be touring the UK during July. It will be encouraging people to be proud to be different and revel in their uniqueness, as research by the award-winning wine brand […]

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News Tag Archives: Experiential

Guns N’ Roses ‘General Admission’ comes to Camden

To celebrate the re-release of their debut album ‘Appetite For Destruction’,Guns N’Roses in association with UMC and Bravado unveil ‘General Admission: London’. Running from Friday 29th June to Sunday 1st July, ‘General Admission’ will be popping up in Camden Stables, North London, giving fans a chance to celebrate all things G N’R over one weekend. Taking […]

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News Tag Archives: Experiential

Grand Visual Kicks-Off an augmented reality football experience for Coca-Cola

Grand Visual kicks-off a unique, large-format Augmented Reality experience at Zürich’s main train station for Coca-Cola. The campaign celebrates the FIFA World cup and the soft drinks brand continued support of the game. Lucky fans get to experience firsthand, what it’s like to play alongside Switzerland’s Xherdan Shaqiri on-screen. Participants are treated to a show […]

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Asics and Unit9 create pitch black running experience

A project led by Unit9 director Sean Pruen and in collaboration with Edelman Deportivo and Asics, created the world’s first running track to train the mind – a custom-built 150 metre course that is cloaked in darkness with no technology, no music, no scenery, no comforts and no finish line. Using 60 custom-made sound and […]

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Badoo appoints Frank to activate ‘The Longest Date’ summer experiential brand campaign

On 21st June, the longest day of the year, Frank will facilitate The Longest Date, pairing couples up on a series of dates from sunrise to sunset. The experiential campaign focuses on building awareness of dating app, Badoo’s unique offering of facilitating real dates, not just matches.  Frank will manage all PR, influencer, celebrity and […]

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News Tag Archives: Experiential

Provision Events serves up fan experience at the Nature Valley Open

Provision Events (PVE), the sponsorship activation expert, is helping to warm up British tennis fans for the grass court season with a three pronged fan experience at the Nature Valley Open in Nottingham. The  pre-Wimbledon grass court tournament has brought together some of the world’s best tennis talent. Working on behalf of the Lawn Tennis […]

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News Tag Archives: Experiential

Whole Earth celebrates five years of Man V Horse partnership

Whole Earth, the natural and wholesome food brand owned by Wessanen UK, has sponsored its fifth consecutive Man v Horse – as the UK’s most extreme off-road running event celebrated its 39th year overall. As the name suggests, the annual race pits men (and women) against horses, with runners and riders heading out over 21 […]

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News Tag Archives: Experiential

News Tag Archives: Experiential

Space and Nivea bring mass ‘Shower Karaoke’ to Cancer Research UK’s Race for Life

Creative agency Space has teamed up with Nivea to create ‘Shower Empowered” a liberating and immersive ‘shower karaoke’ experience as part of the skin care brand’s partnership with Cancer Research UK’s Race for Life. The campaign will drive awareness of NIivea’s shower and body care ranges by engaging consumers in a fun and celebratory experience. To bring the […]

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News Tag Archives: Experiential

Frukt and Foot Locker throw immersive launch party at Liverpool One

  To celebrate the largest Foot Locker in Europe opening in Liverpool One, the store threw a grand opening party for special guests and local influencers. Frukt and Octagon teamed up to bring the new store concept to life with an immersive and entertaining evening in early June. The opening party saw local artists Taya […]

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News Tag Archives: Experiential

CSM Live delivers Lidl Football Zone experience

After CSM Live delivered a successful campaign in 2017, the Lidl Football Zone has returned for 2018. The events aim to promote Lidl’s partnership with The FA, The Scottish FA and The Football Association of Wales and their grassroots football programmes. The Lidl Football Zone is also used as a great opportunity to showcase fresh, […]

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News Tag Archives: Experiential

Century, MKTG and Penguin Random House bring the Oval Office to Waterloo

The team at Century, Penguin Random House, and MKTG invited London commuters into a different kind of office this week, to celebrate the launch of The President Is Missing a unique collaboration between James Patterson and former President Bill Clinton. ‘The president is missing so what better way to communicate that than an empty seat […]

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News Tag Archives: Experiential

News Tag Archives: Experiential

Pepsico and RPM launch Alvalle with Gazpacho Gathering supper clubs

This summer, Spanish gazpacho brand Alvalle is encouraging us all to ‘Start something with Gazpacho’ as they launch their chilled starter in new markets across Europe. Working with independent creative agency RPM, Alvalle has launched a summer 2018 supper club series called Gazpacho Gatherings, where influencers and consumers come together in a relaxed, at-home setting […]

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News Tag Archives: Experiential

Benefit Cosmetics introduces the Hello Happy House

For Benefit Cosmetics, happiness is something that’s core to its DNA, so they are creating an endorphin fuelled event. Launching in London this June, the Hello Happy House is designed to take guests on a journey through the differing states of happiness. Featuring four interactive rooms, guests will have the chance to indulge in an immersive experience. […]

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Ramsbury Distillery named as official spirit partner of the England Polo Team

Wiltshire artisan spirits brand, Ramsbury, has entered into its biggest partnership to-date, after signing an agreement with the Hurlingham Polo Association to become the Official Spirit Partner of the Flannels England Polo Team. The partnership involves Ramsbury supporting the national Polo team by providing Ramsbury Gin and Vodka at the official England test matches via […]

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News Tag Archives: Experiential

Energy and eBay pop up in Soho

“Energy, in partnership with Capital, created a Spring Spectacular with eBay in the heart of Soho. No. 15 Bateman Street hosted an experience inspired by colour designed to encourage consumers to increase consideration of eBay as the go-to site for all things home, garden and fashion. As well as hanging out in what some described […]

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News Tag Archives: Experiential

Beauty brands to join the festival experience in 2018 with N2O

Experiential marketing agency N2O will give festivalgoers the chance to experience beauty brands such as L’Oréal, Lynx, Beauty Bay, Lancaster and Wunderbrow at some of the UK’s biggest music festivals this summer. Visitors to the pop-up festival activation, All Out Beauty, will sample products, receive treatments and engage with beauty brand experiences at festivals including […]

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News Tag Archives: Experiential

Purple Creative produces scent based experience for Glenfiddich

Purple Creative has produced a scent-based  whisky experience for Glenfiddich. Working in partnership with Harrods, the Glenfiddich ‘Aroma Lab’ invites shoppers to explore their palate and discover their perfect whisky by choosing their favourite scents from a range of bespoke fragrances. The lab is a permanent fixture in the new Harrods Wine & Spirits Department, […]

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Beefeater Pink takes over London with scented OOH campaign

Pernod Ricard UK has this week installed strawberry scented posters throughout Oxford Circus underground station as part of thelaunch campaign for Beefeater Pink, the new pink variation of its Beefeater London Dry Gin. In a campaign devised by location marketing specialist Posterscope and strategic media planners at Havas in partnership with Exterion, Pernod Ricard UK’s […]

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Emily Crisps bags StreetPR for summer marketing push

Emily Crisps has appointed specialist face-to-face marketing and staffing agency StreetPR to deliver a sampling campaign across a range of retail outlets, contract caterers and events this summer. The face-to-face sampling is being carried out in beacon retailers including Holland and Barrett, Wholefoods, Planet Organic, plus a number of office sites (including major firms like […]

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M&C Saatchi and Havana Club take to the streets in new brand push

M&C Saatchi London and Pernod Ricard’s Havana Club have developed a new global communication strategy for the Cuban rum brand spearheaded by the idea ‘Cuba Made Me’ that aligns the brand with Havana’s raw street culture.  The campaign is designed to attract a new breed of young urban rum drinkers across Europe. Launching in Germany […]

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Slim Chickens launches the world’s first dippable billboard

The UK’s latest fried chicken eatery, Slim Chickens, has unveiled the world’s first dippable billboard, in a bid to help Londoners get saucy. The billboard, in situ at Boxpark Shoreditch on Wednesday, 9thMay, contained 12 Slim Chickens sauces, including Garlic Parmesan, Mango Habanero and Sriracha Garlic. The Slim Chicken Tender Truck was on site to hand […]

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Angry Birds holds fan engagement event at Goodison Park

Everton Football Club’s shirt sleeve sponsor, Angry Birds, took over the stadium to host the first ever ‘Angry Birds Egg Cup’. Over 160 local school children from the Blues’ School Supporters Clubs’ scheme joined Everton International Ambassador Steven Pienaar and former Blues star Leon Osman in turning out at Goodison Park on Monday afternoon to […]

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Slingsby Gin celebrates the Tour De Yorkshire in branded Land Rover

Harrogate-based artisan gin brand, Slingsby, joined in with the festivities as part of the Tour de Yorkshire race at the beginning of May. The men’s course covered over 400 miles and an approximate 2 million people came out to watch the race. The Slingsby Defender 110, supplied by Bespoke Cars, was not only branded but […]

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News Tag Archives: Experiential

Initials launches Seriously Spreadable campaign

Initials has launched a new integrated campaign for Lactalis McLelland brand Seriously Spreadable. Following the agency’s work on the Seriously rebrand in Spring 2017, the new activity encompasses shopper and TV elements with the full campaign being activated across TV, on-demand video, live activation in-store and social. Targeting audiences, such as busy families, that care about […]

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News Tag Archives: Experiential

Multi-brand National BBQ week returns for 22nd year

Multi-brand National BBQ Week is returning for the 22ndyear.  One of the UK’s top awareness weekshas  been responsible, since its launch in 1997, for not only being the ‘catalyst for growth in the BBQ market’but also being ‘fundamental in changing consumer attitudes to BBQ’ Launching on Spring Bank Holiday and running from 28th May until the […]

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WKD enlists Raptor Marketing for student summer campaign

  WKD and Raptor have joined forces to kick off the summer with the launch of the  new WKD rainbow ten pack. The campaign will see 48 students from eight cities across the UK, curate their own summer-themed house parties and partner with selected campus and society events to distribute the new WKD range to […]

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PVE helps Callaway go rogue across the U.S

Provision Events (PVE) has announced its partnership with Callaway Golf for the global golf giant’s unique coast to coast U.S. Rogue Tour. Visiting over 18 retail venues across the U.S. the Callaway Rogue Tour Experience uses Provision Events expertise to bring the brand’s latest technology to life. With a series of interactive areas that are […]

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Parallel wins big at the BT Sport Industry Awards 2018

Parallel London, a fully inclusive fun run and accessible family festival, has won two awards – Participation Event of the Year and the Diversity and Inclusion Award – at the highly prestigious BT Sport Industry Awards in London last night (26 April 2018).   Founded by Andrew Douglass and created by live event and experience […]

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McCann brings ‘Bing Search Bar’ to King’s Cross Station

McCann London and search engine Bing have constructed the “Bing Search Bar” – an actual juice bar at London’s King’s Cross station on Wednesday 2nd May, where commuters can pay for their juice with a Bing search. The concept of gaining something you really want simply by searching on Bing is a way of bringing […]

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Grenade partners with iMP for sampling activity

Grenade Sports Nutrition are partnering with iMP to promote a range of protein packed products through consumer sampling at key commuter times across the UK. Starting with London and Manchester, Grenade branded iMP sampling teams have been deployed from 7am at high footfall tube stations across London and on commuter routes in Manchester city centre. […]

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News Tag Archives: Experiential

News Tag Archives: Experiential

innocent Super Smoothies show drinkers how to live on the bright side

A new campaign created by experiential marketing agency Sense for innocent shows drinkers how to live on the bright side by bringing the brand’s latest Super Smoothie ad to life in London and Manchester. The interruptive activity featuring choreographed artists is a direct play on the most recent ATL campaign, which shows a woman dancing […]

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Benefit Cosmetics ‘Bold is Beautiful’ global philanthropy project returns

Benefit Cosmetics’ annual philanthropy initiative – The Bold Is Beautiful Project – returns this Spring to celebrate its fifth anniversary.  Benefit is opening the doors to a pink interactive pop-up experience, designed for women to harness their most bold and beautiful selves and learn more about the two charity partners, Refuge and Look Good Feel […]

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Sherlock Gnomes celebrates film release with Baker Street takeover

Customers travelling through Baker Street Tube station on Monday April 23rd found that the station had been ‘taken over’ by gnomes to celebrate the forthcoming release of the new ‘Sherlock Gnomes’ film (previewing in cinemas on 5-7 May, opening nationwide on 11 May), the sequel to the 2011 film ‘Gnomeo and Juliet’. Throughout the day, […]

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Pride in London appoints innovision as new production partner

Pride in London announces the appointment of innovision as its new production partner for 2018. The new partnership follows confirmation from the Mayor of London that Pride in London has been re-appointed to organise The Parade for a further five years. Together with innovision, Pride in London will begin developing the 2018 event for the […]

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Ecover opens Rubbish Café pop-up

The Ecover Rubbish Café will serve a waste menu from eco-chef Tom Hunt and will be kitted out with an upcycled décor inspired by eco-designer Max McMurdo. Guests can learn how to #LiveClean while they lunch in sumptuously upcycled surroundings. The two-day pop-up will serve up inspiration and ideas for simple swaps that can be […]

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TracyLocke wins Babybel Experiential

Global shopper marketing agency, TracyLocke, has announced that its London branch has won the pitch for Babybel’s upcoming experiential activations across the UK. Kicking off in mid-June, the agency will deliver a nationwide sampling campaign for Mini Babybel, to support a £3m media spend across TV, radio, social, mobile and PR, which will target both […]

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A thousand footballs bring families together in Mastercard campaign by McCann London

Mastercard kicked off the first activation of its new global brand platform, Start Something Priceless, in London in early April. The activation celebrates the brand’s belief that a ball can Start Something Priceless by bringing families together to create special moments and unique memories. As part of Mastercard’s sponsorship of UEFA Champions League, McCann London created an activation […]

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Provision Events Built Youth Zone Attracts Tomorrow’s Stars at the RBC Heritage

Provision Events (PVE), the sponsorship activation expert, welcomed the stars of tomorrow to their specially designed ‘Youth Zone’ at the PGA Tour’s RBC Heritage tournament where they provided a fan experience specifically aimed at young people. Working on behalf of tournament sponsors Mikkelson Law Firm, RLB Squared, Kinghorn Insurance and First Tee of the Lowcountry, […]

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Pladis appoints whynot! think people to deliver McVitie’s brand experience

As part of their re-launch of the McVitie’s brand and £12m multi-media advertising campaign whynot! think people have been appointed to create the ‘Sweeter Together Challenge’ for McVitie’s Nibbles, touring stations and shopping centres around the country throughout April and early May. The Sweeter Together Challenge is an interactive experience, reflecting the creative theme of […]

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Tabasco celebrates 150th anniversary with immersive night market

On 11th May in East London, a one-off night market-style event in celebration of the 150th anniversary of Tabasco Sauce is bringing together a line up of talented  chefs and some of the city’s best bartenders for a menu inspired by the culinary diversity of the London food and drinks scene. Manning the kitchens at the ‘Tabasco Global Kitchen’ will […]

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Icon Retail creates London Ted Baker Pop-Up Shop

  Icon Retail, part of CSM Live, produced and installed all elements of the Ted Baker ‘Colour by Numbers’ pop-up shop at London’s Old Street Station. The Ted Baker installation, due to end on May 4th, will have been in situ for six weeks. The Icon Retail team worked through the night for a week […]

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News Tag Archives: Experiential

News Tag Archives: Experiential

Benefit Cosmetics launch the Extreme Brow Bar

Renowned for waxing eyebrows since 1976, Benefit Cosmetics is going to extreme heights to prove that achieving great, natural looking brows doesn’t have to be extreme. Hovering  65ft in the air over the River Thames, consumers who choose to take the extreme brow bar challenge and hit the sky for a complimentary brow service or […]

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Promohire embarks on Google Mini Donut shop pop-up tour

Promohire have been appointed by creative agency Optimist, Inc. to collaborate on an activation for Google. Promohire converted on of their H-Vans and  hit the road with the Google Mini Donut Shop pop-up tour, celebrating the Google Home Mini smart speaker devices. Inspired by their sweet American Donut Shop expedition, the H-Van is touring London […]

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RPM and Mondelez launch the 2018 Cadbury Easter Egg Hunt

Independent creative agency, RPM are once again working with Mondelez on the Cadbury Easter Egg Hunt for 2018. This will be the 11th year the event has run in partnership with The National Trust and The National Trust of Scotland, and RPM’s 5th year managing the campaign, which looks to leverage the ritual of Easter […]

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Oreo dispenses cookies from interactive digital poster

Oreo has launched an out-of-home campaign across London to drive purchase and participation in its 2018 Great Oreo Cookie Quest promotion. The focal point of the OOH campaign is a specially built, interactive digital poster within a fully wrapped bus shelter on London’s New Oxford Street.  It offers passers-by the opportunity to find hidden cookies […]

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Burwarton Show enlists SimpliWiFi

The organisers of the historic Burwarton Show, who are celebrating their 127th year, have confirmed that they will be using SimpliWiFi for the fourth year running. Held annually at Burwarton near Bridgnorth, Shropshire the show regularly attracts several thousand visitors. This year it will be held on 2 August 2018 and has already confirmed a […]

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Argos launches home style gym with pets- ercise offering

Argos is launching the ‘home from home’ workout space to offer  a variety of free fitness classes to the public. Argos, which offers more than 2,000 fitness products in its extensive range, has collaborated with brands to offer the  workouts.  FitBit, Reebok and USN will all be lending expertise, with fitness specialists such as Carly Rowena, Bradley Simmonds […]

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Bing builds a Search Bar with the help of McCann London at AdWeek Europe

McCann London and search engine Bing have constructed the “Bing Search Bar” – a juice bar at AdWeek Europe, where conference goers pay for their refreshments with a search. The concept of gaining something you really want simply by searching on Bing is a way of bringing to life the principle behind Microsoft Rewards. This […]

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Bluewater hosts Aardman’s Early Man augmented reality experience

To celebrate the release of the prehistoric comedy adventure film, Early Man, an engaging augmented reality character trail was launched at Bluewater throughout February half-term. The experiential activity formed part of Landsec’s exclusive partnership with Aardman and StudioCanal, to bring Early Man to life across its portfolio of retail and leisure destinations. Following the launch […]

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Sylvanian Families unveils world’s smallest fashion show

EPOCH making toys – the company behind collectible toy brand Sylvanian Families – is launching its new Town range by creating the world’s smallest fashion show, unveiled on Thursday 22nd March at Hamleys Regent Street. A UK-wide experiential roadshow tour with intu shopping centres will follow in April. The fashion stunt, devised by Bath-based agency Highlight PR, comprises two […]

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News Tag Archives: Experiential

Pret’s ‘Make Someone Smile’ campaign to give away 300,000 coffees

Pret A Manger’s shop teams will be giving away over 300,000 free drink tokens to encourage customers to ‘Make Someone Smile’ by giving the gift of coffee. This  will be Pret’s biggest ever giveaway. The tokens will be handed out at random in Pret shops by Team Members from Monday 19th March until Sunday 25th […]

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News Tag Archives: Experiential

Provision Events support Kia sponsorship on LPGA Tour

Provision Events has been commissioned to work with Kia Motors America throughout 2018 to activate the Kia Sorrento Swing Challenge at seven LPGA Tour Events. The activations are designed to showcase Kia’s sponsorship across the LPGA Tour and engage golf fans in fun activities at the chosen events. Simon Jones, Head of Sales and Business […]

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News Tag Archives: Experiential

Energy brings Seat to Westfield London

To support the successful opening of the new Seat store at Westfield London, events and experiential agency Energy kick-started a two-week activation on Saturday 17th March in the main atrium. Unlike a traditional car stand, Energy has created an environment that is more in keeping with being outdoors in Barcelona, surrounded by the buzz of Spanish […]

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News Tag Archives: Experiential

Reebok, Sports Direct and MKTG bring “Reebok Knockout” to London

Reebok has appointed MKTG to stage a hard-hitting experience in partnership with Sports Direct in London on March 15th to promote its association with the UFC and its UFC Fight Night Collection. Ahead of the UFC Fight Night event at London’s O2, Reebok  invited aspirational mixed martial arts fighters and fans to test their punching prowess at […]

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News Tag Archives: Experiential

Zipjet takes StreetPR for a spin

Zipjet has teamed up with StreetPR for a face-to-face leafleting campaign focused around key London transport hubs and other locations where the brand’s target audience – 25-40 year old time-poor business men and women – can be found. Activity kicked off in mid-January and will continue for the foreseeable future, covering locations including Oxford Circus […]

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News Tag Archives: Experiential

Nickelodeon UK and intu team up to slime shoppers

Kids entertainment brand Nickelodeon and shopping centre owner intu are collaborating for a major slime related activation involving a specially created slime-ulator which will be touring intu shopping centres in the UK. Being slimed by Nickelodeon is the ultimate badge of honour and the physical embodiment of the playful and unconventional nature of the kids […]

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News Tag Archives: Experiential

Imagination get interactive in Geneva with Jaguar I-PACE

Imagination powered the launch of the new all-electric Jaguar I-PACE with a series of  interactive activations at this year’s Geneva Auto Show. The experiences were designed to showcase Jaguar’s first all-electric production vehicle and allow customers to discover its unique design and advanced technology. The activations also supported the Auto Show experience itself, giving visitors additional […]

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News Tag Archives: Experiential

Eat Natural appoints Hot Pickle for experiential activity

Eat Natural, the British snack bar company, has appointed creative agency Hot Pickle to create and implement its ‘Made in the Makery’ experiential activity throughout the summer. The nationwide campaign, kicking off in June, will focus on key family, food and music festivals. ‘Made in the Makery’ will be a fully immersive experience, allowing festival-goers to experience making their very own, totally unique Eat Natural […]

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News Tag Archives: Experiential

Mr Men launch Little Miss Inventor to coincide with International Women’s Day

Mr Men Little Miss has launched its new character,Little Miss Inventor, with an interactive event at the Manchester Museum of Science and Industry and a competition to encourage kids to get inventing. The new character’s reveal coincides with International Women’s Day Running in conjunction with the event is a national competition encouraging children to submit inventions to […]

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News Tag Archives: Experiential

Undercurrent promotes O2’s #FollowTheRabbit campaign

Undercurrent were challenged by O2 to design and bring to life an ‘O2 portal’ as part of a new ATL campaign promoting O2’s association with live music. Over the past year O2 have looked to capitalise on their live event platform, encouraging customers to #FollowTheRabbit in order to gain access to huge events nationwide. Undercurrent’s […]

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News Tag Archives: Experiential

Deliveroo creates first ever burger billboard

On-demand food delivery service, Deliveroo has announced that the world’s first billboard made entirely from burgers is set to come to London. The billboard, standing at four metres, will be assembled using thousands of burgers, which will be available for members of the public to devour for free. Burgers are one of the nation’s most […]

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News Tag Archives: Experiential

PVE and CSM Live deliver for HSBC at The Hong Kong Sevens

CSM Live and Provision Events will deliver the HSBC Mass Engagement activation programme across the HSBC Try Rugby Zone and Hysan Place at the Hong Kong Sevens. HSBC are a key client of the wider CSM Sport & Entertainment, but this is the first time that CSM Live, the branding and live experience specialists, have […]

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News Tag Archives: Experiential

Drinkfinity launches with an immersive lifestyle lab

To celebrate its launch, Drinkfinity is set to host a two-day Lifestyle Lab, including a workshop hosted in collaboration with The School of Life. People are embracing modern, multifaceted lives, in the way they work, play and relax and the new drinks brand reflects this. The event,  hosted at co-working venue Huckletree, will allow people […]

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News Tag Archives: Experiential

Alpro celebrates Plant Power Day with Planquet

Alpro will be popping up in East London to celebrate Plant Power Day on Wednesday 7th March. Plant power pioneer Alpro is teaming up with plant-based cooking sensation BOSH! to host the UK’s first ever ‘planquet’, set in an urban jungle turned plant-filled haven. This root-to-stem inspired supper club marks the launch of Plant Power […]

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News Tag Archives: Experiential

Volvo opens its doors for nationwide XC40 unveiling

To mark the UK unveiling of Volvo’s brand-new XC40 this week, the Swedish car brand is hosting a nationwide launch event – providing the first opportunity for people to see the critically acclaimed model. Taking place on Thursday 22nd February, the event, which is being delivered by experience agency TRO, will see around 100 retailers […]

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News Tag Archives: Experiential

JP Cooper partners with Julius Meinl for World Poetry Day

This World Poetry Day (March 21st), coffee roaster Julius Meinl and critically acclaimed musician, JP Cooper, invites coffee and tea lovers to unleash their inner poet and have their written word serve as currency for the day. The opportunity comes as part of the fifth annual Pay With A Poem initiative, which will see JP […]

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News Tag Archives: Experiential

Pilsner Urquell transports visitors from Korean Winter Olympics to Czech Republic with VR brewery tour

Behind The Scenes – Pilsner Urquell VR Brewery Tour from Wolf In Motion on Vimeo. A VR beer experience has launched at The 2018 Winter Olympics. The ‘Virtual Reality Brewery Tour’ will transport people from the Republic of Korea to Pilsner Urquell’s brewery in Plzeň, Czech Republic. Made by Purple Creative in collaboration with VR […]

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News Tag Archives: Experiential

Urban Decay appoints The Flash Pack for Kristen Leanne launch party

L’Oreal owned cosmetic brand welcomed the Instagram star to London with a series of fun and colourful events, inspired by Kristen herself. Kristen Leanne is a beauty influencer , brand owner, and entrepreneur. Known for sharing Urban Decay’s values of cruelty-free vegan beauty, Kristen Leanne’s colourful collaboration with ‘UD’ includes Kaleidoscope Dream and Day Dream […]

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