News Tag Archives: Experiential

Serious Stages Shine on Glastonbury Festival

Serious introduced new scenic elements to Glastonbury’s Park Stage, along with Pyramid, The Other and West Holts festival stages, with over 60 site structures across a sun-drenched Worthy Farm, June 26-30 June, 2019. The Serious Stages Glastonbury story spans thirty-five years, having supported neighbour Michael Eavis since the early eighties. When the first Pyramid Stage burnt down just […]

Continue reading...

News Tag Archives: Experiential

Tinder matches with RPM for festivals campaign

Independent agency RPM is bringing Tinder’s new Festival Mode to life for this summer’s music fans with a dedicated experiential activation at British Summer Time (5th – 14th July). The dedicated Tinder Find Your Crowd area will involve a branded Airstream trailer, a Tinder flame arch and ‘beautiful butterfly’ photo competition as well as a shaded […]

Continue reading...

News Tag Archives: Experiential

Easyjet launches ‘Flybraries’ to get children reading on holiday

EasyJet is teaming up with HarperCollins Children’s Books to put books in the passenger seat-pockets of flights departing the UK. 300 ‘Flybraries’ have hit the runways  stocked with over 60,000 children’s books in seven languages ready for children and parents to pick up, read and then leave behind for the next passenger. The featured titles include; […]

Continue reading...

News Tag Archives: Experiential

News Tag Archives: Experiential

intu shopping centres first in the UK to be child-friendly wifi certified

intu has become the UK’s first shopping centre owner to be certified as having child-friendly wifi at its national portfolio of popular shopping destinations. The certification means that the free wifi provided at intu’s 14 centres across the UK, which are some of the largest and most popular in the country, has been proven to […]

Continue reading...

News Tag Archives: Experiential

Ice brings Huda Beauty to Harvey Nichols

Ice made the launch of the exclusive Huda Beauty range at Harvey Nichols Beauty Bazaar in Liverpool One a thing of beauty. The task was to create an impactful launch activation that would drive customers into store to the new Huda Beauty counter. Ice’s answer was to give both the store and customers a vibrant […]

Continue reading...

News Tag Archives: Experiential

News Tag Archives: Experiential

Sea Life and HeyHuman unveil global series of immersive installations

  Behavioural communications agency HeyHuman has unveiled a series of immersive installations to promote the Sea Life Trust’s (Sea Life’s partner charity)world-first beluga whale conservation project, giving visitors the opportunity to step through the glass into their underwater world and get to know the belugas. The installations are live in fifteen different centres across six […]

Continue reading...

News Tag Archives: Experiential

House of Experience and WaterAid team up with The Wimbledon Foundation

House of Experience has teamed up with WaterAid and The Wimbledon Foundation to raise awareness for the lives lost due to dirty water. On June 18ththe 2,631-tennis ball fountain structure was in Greenwich Park. Each ball represented a life that could have been saved each day if everyone everywhere had clean water and decent toilets. […]

Continue reading...

News Tag Archives: Experiential

Jaguar serves Wimbledon to the nation

From July 1st, Jaguar will start serving daily highlights and live scores to tennis fans across the country as it becomes the broadcast sponsor of Ocean Outdoor’s UK-wide coverage of the Wimbledon Lawn Tennis championships. As the Official Car Partner of Wimbledon, Jaguar is amplifying its sponsorship of the world’s most eminent tennis tournament with […]

Continue reading...

News Tag Archives: Experiential

Sea Life launches global roll out of interactive aquarium experience

The world’s largest aquarium brand, Sea Life, has launched an immersive visitor experience globally. The campaign created by global brand experience agency Sense, launched in Brighton and London and will roll out to another 20 aquariums worldwide featuring innovative interactive installations. The campaign is designed to drive brand engagement and inspire visitors to support Sea […]

Continue reading...

News Tag Archives: Experiential

Nature takes over Covent Garden in Burt’s Bees’ installation

Nature takes over Covent Garden as beauty brand Burt’s Bees launches an immersive installation promoting its sustainably made, 100% natural origin Tinted Lip Balm range. The installation has been created and is managed by Omnicom Media Group UK’s DRUM, in partnership with Graffiti Life and The Dirty Fingers Club. It is located in London’s Covent […]

Continue reading...

News Tag Archives: Experiential

Seven Dials celebrates 30 years of the Sundial Pillar with Festival 30

Seven Dials is set to mark the 30th anniversary of its iconic Sundial Pillar with a free one-day event, Festival 30, on Saturday 29 June.  The current Sundial was unveiled by Her Majesty Queen Beatrix of the Netherlands in 1989, replicating the original structure which was designed and constructed by an English stonemason in the 1690s. […]

Continue reading...

News Tag Archives: Experiential

Marvel’s Avengers S.T.A.T.I.O.N. exhibition lands at St David’s

The St David’s Partnership, owners of St David’s in Cardiff, one of the UK’s premier retail and leisure destinations, has announced that global entertainment promoters, The MJR Group, launched the second interactive Marvel’s Avengers S.T.A.T.I.O.N. exhibit at St David’s on Friday 21 June. Following the  success of their initial UK site in London, the brand […]

Continue reading...

News Tag Archives: Experiential

Deliveroo marks clean air day with air quality mask giveaway

Deliveroo has announced it is providing free air quality masks for their riders and the public across key cities, as air pollution concerns are on the rise.  Half of all Deliveroo’s 25,000 UK self-employed riders use bicycles to make deliveries and the company is determined to play its part in tackling the challenges of pollution and […]

Continue reading...

News Tag Archives: Experiential

Aero Bliss launches with interactive OOH installation at Westfield London

Aero Bliss shared the indulgent pleasure of chocolate in an experiential out-of-home campaign, which dispensed  velvety, whipped bubbles. Westfield London played host to Aero Bliss indulgent moments campaign on June 15 and 16th.   Shoppers were encouraged to interact with the activity,  allowing them to sample the latest Aero product. Video captured during the weekend activation […]

Continue reading...

News Tag Archives: Experiential

WWF joins Undercurrent in immersive nature phone booth campaign

The iconic red telephone box is being ‘reclaimed’ by nature and going on tour. WWF is asking members of the public to make a personal call for the planet and generate conversation around how climate change and environmental concerns are impacting their lives, and the world they want to live in. Featuring an immersive experience filled […]

Continue reading...

News Tag Archives: Experiential

Nike & Unit9 help fans create inspiring personalised football posters for Women’s World Cup

Unit9 is helping Nike build on the excitement surrounding the Women’s World Cup with an in-store activation and digital tool that let’s fans create personalised posters of themselves as footballing legends. The experience will run in London’s Nike Town, the Champs-Élysées store in Paris and in Berlin and Amsterdam stores. The activation is also being supported […]

Continue reading...

News Tag Archives: Experiential

Stress Matters to launch second event industry wide survey

Stress Matters, the event industry well-being accreditation scheme is launching its biennial research on 10thJune 2019 and is requesting responses from across the industry, the survey can be found here.  The previous research, conducted in 2017 found that: Event industry professionals believe that 71% of their colleagues are suffering from stress. 91% of respondents work […]

Continue reading...

News Tag Archives: Experiential

Brands2Life brings LinkedIn experiential pop-up pub on the road

LinkedIn rolled  out  its pop-up pub, The Linked Inn, in in Manchester and Bristol following a successful run in London earlier this year. The pub was designed to demonstrate the volume and breadth of jobs available on LinkedIn, as well as how socialising with a professional community is beneficial to achieving the job you want. Guests could take advantage of ‘Daily […]

Continue reading...

News Tag Archives: Experiential

Meet & Potato launch immersive brand experience for Mercedes-Benz Vans

Liverpool based, live events and communications agency, Meet & Potato launch a unique brand experience roadshow for Mercedes-Benz Vans after winning a competitive pitch. Leveraging the power of industry-leading immersive technology to communicate the brand story, the tour begins at the Royal Highlands Show (June 20th-23rd) before visiting The Great Yorkshire Show (July 9th– 11th), Car-Fest North […]

Continue reading...

News Tag Archives: Experiential

B&Q unveils huge ‘Bee Pit Stop’ at King’s Cross and calls on the nation to plant a million more bee-friendly spaces

A giant ‘Bee Pit Stop’ adorned with thousands of pollinating flowers was constructed in Kings Cross, London to raise awareness of the steep decline in the UK’s bee-friendly habitats. It comes as rapid urban development, alongside other factors such as climate change, means bees have to travel further and further between areas that are suitable for them […]

Continue reading...

News Tag Archives: Experiential

Strongbow kicks off largest ever nationwide festival activation

  Strongbow has announced details of its 2019 festivals experience, The Strongbow Yard, supported by independent creative agency, Initials. The cider brand is kicking off a summer of festival action which will see nearly 100,000 people visit its activations at festivals across the UK. The Strongbow Yard which features a ten metre high archer as the […]

Continue reading...

News Tag Archives: Experiential

Kronenbourg creates world-first levitating Cantona ahead of his space odyssey

Eric Cantona has announced that he is going to space in order to prove that Kronenbourg is ‘le taste supreme’ in the entire universe. To commemorate the monumental news of Cantona’s space odyssey, Kronenbourg has unveiled the world’s first ‘anti-gravity’ monument, a levitating, lifelike statue of the legendary Eric Cantona, wearing a spacesuit, and floating in thin air […]

Continue reading...

News Tag Archives: Experiential

McDonald’s announces Festival Tour with immersive McNuggets experience

McDonald’s is announcing its festival tour. Now in its fourth year, McDonald’s enlisted partnerships and experiences agency, Fuse, with re-imagining its Summer Festival Tour and generating brand love with 16-24 year-olds in an authentic way that keeps the product at its heart. Over the past three years, McDonald’s has served over 88,000 McFlurrys across its Festival […]

Continue reading...

News Tag Archives: Experiential

Clipper launches Shoreditch tea swap pop-up

The ethical tea brand is inviting consumers to make a fair trade for Fairtrade To celebrate 25 years of Fairtrade, tea pioneer, Clipper, will open a one day  pop-up at Boxpark, Shoreditch where consumers can swap their usual tea for a box of the brand’s Fairtrade tea. On 11 June consumers will be able to […]

Continue reading...

News Tag Archives: Experiential

News Tag Archives: Experiential

TRO and Volvo showcase XC40 at RunFestRun

Leading experiential Agency, TRO brought Volvo’s latest XC40 to life at the inaugural RunFestRun. The RunFestRun event was held at picturesque Bowood House, from May 31st to June 2nd. It was a celebration of all things running related alongisde music curated by Brand Events alongside the festival expertise of presenter celebrity Chris Evans.  Guest speakers […]

Continue reading...

News Tag Archives: Experiential

Tastecard and Feng Sushi launch ‘Hands Off’ restaurant in London

The world’s largest diners’ club, tastecard, is to launch its first pop-up restaurant in London. The ‘Hands Off!’ restaurant will allow guest’s evening to be taken care of entirely with servers feeding and watering them. Inspired by the Bangkok tradition where it is popular for guests to be honoured, treated with the upmost respect and notably, served […]

Continue reading...

News Tag Archives: Experiential

Chang Beer Partners with Taste of London 2019

Thai brewer, Chang Beer, has announced it will be Taste of London’s official beer sponsor for both its summer and winter events. The move is strategically positioned to continue building market presence in the UK and fostering a more in-depth understanding of the international gastronomy world. Guided by an ancient Thai philosophy of perfection (called […]

Continue reading...

News Tag Archives: Experiential

Nespresso selects Wave to deliver one of the largest in-store demonstration programs across the UK and Ireland

On the 3rdof June, Wave went live as Nespresso’s new experiential marketing partner to lead one of the largest in-store demonstration programs across the UK and Ireland, delivering an engaging and immersive Nespresso experience for consumer’s in-store. Nespresso’s B2C Sales Manager for UK&I, Steve Clack commented on the appointment of Wave, “We are extremely excited to form […]

Continue reading...

News Tag Archives: Experiential

Bristol International Balloon Fiesta partners with Eat Natural for immersive foodie experience

Bristol International Balloon Fiesta has announced a partnership with UK fruit and nut bar brand Eat Natural, bringing the brand’s ‘Makery on the Move’ activation to the event from Thursday 8 to Sunday 11 August. The hands-on food experience will allow the Fiesta’s 500,000 visitors to dive into the brand’s production process and customise their own […]

Continue reading...

News Tag Archives: Experiential

News Tag Archives: Experiential

Tenzing samples to London commuters

Healthy energy drink brand Tenzing has been busy sampling to commuters at London Waterloo Station. The campaign features a partnership with Time Out Magazine and is being  supported by out of home advertising across a nine-week period, reaching 5.1 million people. FMBE Magazine caught up with Huib Van Bockel, Founder of Tenzing, to find out […]

Continue reading...

News Tag Archives: Experiential

Deliveroo brings Great Wall of Chinese to Liverpool

  Deliveroo has launched its biggest stunt to date, a replica ‘Great Wall of China’ made from over 2,000 recycled takeaway boxes. Standing taller than a double-decker bus and at over seven meters in length, Deliveroo’s ‘Great Wall of Chinese’ experience is situated directly in front of the Chinese Arch in Liverpool, the location of […]

Continue reading...

News Tag Archives: Experiential

Unlimited “green” mobile phone power on offer at Waterloo Station

Network Rail have joined forces with Lifesaver Power, a hire and return mobile power bank service hailed as the ‘future of energy on the move’, to provide free power on the go to commuters at the UK’s busiest station Network Rail’s new partnership with eco-energy-provider, Lifesaver, is delivering clean, green mobile power to station passengers during […]

Continue reading...

News Tag Archives: Experiential

Kind launches summer of experiential to turn kindness into power

To explore the true power of kindness, healthy snack bar brand Kind is launching a series of ‘Powered by Kind’ experiences in the UK this summer. Created and run by global brand experience agency Sense, the event activations will feature an innovative kinetic floor that harnesses energy generated either by dancing during DJ sets, or […]

Continue reading...

News Tag Archives: Experiential

RPM bolsters creative team with senior appointments

Brand experience specialist RPM has swelled its creative ranks with the addition of Nick Evans and Simon Evans in creative director roles, tasked with harnessing the full span of the agency’s capabilities against client briefs. Nick Evans and Simon Evans will report into director of strategy and creativity Rob Wilson, and work alongside the business’ […]

Continue reading...

News Tag Archives: Experiential

FirstVet launches in UK with Free Dog MOT clinics at DogFest

The mobile app service, FirstVet, which provides video call veterinary consultations, will be offering Free dog MOTs to deliver ‘peace of mind for pet owners’ at DogFest events this summer. Founded in Sweden, FirstVet delivers fast and affordable round-the-clock access to experienced vets via the FirstVet app. Its walk-in clinics at this year’s DogFest events, […]

Continue reading...

News Tag Archives: Experiential

Imagination launches London Yards Festival with Major League Baseball

Major League Baseball has announced the launch of London Yards, a three day festival at Truman Brewery to celebrate all things baseball. Running from Friday June 28th to Sunday June 30th, London Yards is aligned with the Mitel & MLB present London Series between the Boston Red Sox and the New York Yankees which will […]

Continue reading...

News Tag Archives: Experiential

eBay brings its Retail Revival programme to life in the UK

Global brand experience agency Sense takes eBay’s UK Retail Revival programme into the real world, helping small retailers grow locally and globally. The world’s largest online marketplace, eBay, has launched a campaign that brings its Global Impact programme, Retail Revival, to life in the real world. The initiative supports small to medium-sized business (SMBs) by […]

Continue reading...

News Tag Archives: Experiential

Multi-brand National BBQ Week returns

Back for the 23rd time, National BBQ Week will encourage consumers to go for the grill, become Better BBQ’ers and enjoy some gastro-grilling at the start of the great British summer. National BBQ Week has been responsible, since its launch in 1997, for not only being the ‘catalyst for growth in the BBQ market’** but also […]

Continue reading...

News Tag Archives: Experiential

RS Components launch electrifying tour of Germany

  Following on from a successful tour of the UK, RS Components (RS), the trading brand of Electrocomponents plc (LSE: ECM), a global multi-channel provider of industrial and electronic products and solutions is bringing together products from its world-leading technology partners, with the launch of an extensive roadshow across Germany. Managed by global roadshow expert […]

Continue reading...

News Tag Archives: Experiential

Major League Baseball appoints XYZ to engage with a new generation of fans with the launch of 2019 softball60 series in London

MLB has appointed the brand experience agency, XYZ to create a socially-powered baseball experience in the heart of London called the MLB Softball60 Series – a new fast-paced inclusive team sport for Europe that will ramp up excitement and awareness ahead of the Mitel & MLB Present London Series 2019. MLB has launched MLB Softball60, […]

Continue reading...

News Tag Archives: Experiential

Yakult launches first AR experience to promote the science of wellbeing

Yakult UK has launched its first-ever Augmented Reality experience, along with a social media campaign, to enhance the brand’s focus on the Science of Wellbeing, launched through an Out-of-Home activity earlier this year. Quiet Storm developed the creative idea for the AR ‘Magic Mirror’ activation encouraging people to experience “The science of breathing, brought to […]

Continue reading...

News Tag Archives: Experiential

Jackanory brings the Spirit of Summer to Radio Rooftop

Radio Rooftop, ME London Hotel’s bar has been transformed by Jackanory into Spirit of Summer terraces in collaboration with Patrón Tequila and Bombay Sapphire. Located on the 10thfloor, each terrace has been transformed into an exclusive, immersive space perfect for enjoying the warmer weather and the unique views across the River Thames. Each side – […]

Continue reading...

News Tag Archives: Experiential

Queensgate celebrates with Summer in the City Event

  Lendlease and Invesco Real Estate, the global real estate investment manager, are celebrating the success of ‘Summer in the City’, an event that took place on 4 May at Queensgate shopping centre in Peterborough. Hosted by celebrity personality Ferne McCann, the fashion-focused event attracted thousands of visitors to Central Square for two days of […]

Continue reading...

News Tag Archives: Experiential

BMW i and National Trust unveil ‘Create with Nature’ roadshow

BMW i and the National Trust have teamed up to roll out their ‘Create with Nature’ roadshow for the second year as part of an ongoing partnership. The series of workshops demonstrates to visitors how to make beautiful objects out of sustainable and natural materials at National Trust places. The activation, developed by marketing services […]

Continue reading...

News Tag Archives: Experiential

Imagination partners with voice & AI experts Rain to build brand experiences of the future

Global experience agency Imagination and voice and conversational AI experts Rain this week announce a strategic partnership to harness the AI and voice revolution to create more meaningful, human and immersive brand experiences. With voice technology adoption skyrocketing around the world, across smart speakers, mobile devices, and the Internet of Things, the partnership will enable […]

Continue reading...

News Tag Archives: Experiential

Bahlsen appoints Sense for Pickup! campaign

 Following a three-way agency pitch, biscuit company Bahlsen has appointed global brand experience agency Sense to deliver a nationwide experiential sampling campaign for Pickup!, the chocolate biscuit bar with attitude. Launching this summer, Sense will also be working with the integrated agency Threepipe and Bahlsen’s incumbent PR agency Tase to deliver a campaign that spans […]

Continue reading...

News Tag Archives: Experiential

Twelve and Cancer Research UK celebrate Football Shirt Friday with industry 5 a side

  It was raining goals, oranges, and charitable donations on Friday as creative and production agency, Twelve, held a 5-a-side football tournament to mark Football Shirt Friday. In London, Shepherd’s Bush, teams were fielded by Communisis, Twelve, EE, Merlin, Cancer Research UK and Salt TV raising money for the Bobby Moore Fund. Twelve recently produced a social media […]

Continue reading...

News Tag Archives: Experiential

An environmental message in a bottle washes up in Sunderland

A ship in a bottle will carry an environmental message to Sunderland shoppers when it goes on display in the city in late May. The sculpture, which is the work of renowned glass artist Ayako Tani, will be unveiled at the Bridges shopping centre on Wednesday 29 May. It is a tribute to the city’s […]

Continue reading...

News Tag Archives: Experiential

Dettol commits to sustainability with The Trigger Project

With the average UK household generating over a tonne of waste each year, about the weight of a small car, Dettol is launching a sustainability campaign alongside two new eco-products: Trigger Spray Refills, and Surface Wipes made from biodegradable plant fibres. The Trigger Project is a campaign by McCann London that introduces Dettol’s commitment to […]

Continue reading...

News Tag Archives: Experiential

News Tag Archives: Experiential

Bearded Kitten and Raccoon help deliver Propercorn’s Cement Mixer Tour

Propercorn is touring the country in a 33ft pink cement mixer. The colourful campaign is designed to showcase the brand’s range of eight popcorn flavours and bring to life the story behind Propercorn’s entrepreneurial inception. Inspired by the TV programme Top Gear, co-founder Cassandra Stavrou famously used a car spraying kit in her mother’s kitchen […]

Continue reading...

News Tag Archives: Experiential

New Balance gives energy boost to Virgin Money Marathon Runners

Marking its second year sponsoring the Virgin Money London Marathon, global athletic leader New Balance is bringing  an unexpected energy boost to runners during this year’s race, just as they need it most; the dreaded Mile 24. The Blackfriars section of the Virgin Money London Marathon course is notorious among runners, due to its long […]

Continue reading...

News Tag Archives: Experiential

RPM and National Trust kick off 12th annual Cadbury Easter Egg hunt

The annual Cadbury National Trust Easter Egg Hunt ran across the Trust’s 306 properties across the UK over the Easter bank holiday weekend. For the sixth year running, RPM executed the experiential element of the campaign. Cadbury provided each property that signed up with the National Trust and National Trust for Scotland portfolio with the […]

Continue reading...

News Tag Archives: Experiential

Elmlea Pop-up café offers free zero waste lunches

Open for one-day-only on Wednesday 24th April, the eatery dubbed the ‘Taste, Not Waste’ café will be serving hundreds of free lunches using the top 20 foods most likely destined for landfill in line with Stop Food Waste Day. Food waste is a global issue with a wide variety of environmental, social and economic impacts. New research […]

Continue reading...

News Tag Archives: Experiential

Pokémon Detective Pikachu pop-up comes to London

Warner Bros. Pictures and Legendary Pictures invite audiences to enjoy the sights, sounds fun and flavours of the Pokémon Detective Pikachu Pop-up when it opens its doors in London next month ahead of the first-ever live-action Pokémon film, the comedy adventure “ Pokémon Detective Pikachu,” in theatres in the UK on Friday 10th May 2019. The pop-up opens […]

Continue reading...

News Tag Archives: Experiential

Stansted Express are empowering travellers with a smart, hyper-contextual Digital Out of Home campaign

Clever digital Out of Home ads at London Stansted Airport are enabling commuters to make quick-fire judgements on the quickest route into Central London. Digital Out of Home production agency DOOH.com in partnership with LIDA, who are part of the M&C Saatchi Group, have designed the logic behind the system, ensuring travellers are provided with […]

Continue reading...

News Tag Archives: Experiential

Jackanory creates All Bar One takeover to highlight Chambord’s ‘Live Rose Tinted’ campaign

To raise awareness of Chambord’s ‘Live Rose Tinted’ campaign and drive sales of the French black raspberry liqueur, Jackanory have created a full exterior and interior takeover of All Bar One in Windsor. Full branding and decorative touches inside and out will encourage drinkers to choose fun over the norm and to ‘live rose tinted’. […]

Continue reading...

News Tag Archives: Experiential

Primark opens at Centre:MK

Joint owners of centre:mk, Hermes Investment Management and AustralianSuper, have announced that international fashion retailer, Primark, has officially opened its highly anticipated 75,000 sq ft store within centre:mk. The record letting is the largest new store to open at the shopping centre in the last 25 years.  The opening also follows successful footfall growth above […]

Continue reading...

News Tag Archives: Experiential

News Tag Archives: Experiential

Liverpool indoor funfair opens its doors

  New attraction, Liverpool Indoor Funfair, has opened its doors for eight days of Easter excitement. The event, which is visiting Liverpool for the first time, was unveiled by the Lord Mayor of Liverpool, Cllr Christine Banks, and her granddaughter 6-year-old Emilia Fitzpatrick. Set within 60,000 sq ft of Exhibition Centre Liverpool, on the banks of the […]

Continue reading...

News Tag Archives: Experiential

ABB FIA Formula E and CSM Live reduce plastic production and waste at events

Formula E enlisted CSM Live to develop new solutions for trackside branding, and after 12-months of intensive research, a new strong, durable and sustainable alternative will be applied to the barriers lining each circuit – starting in the Italian capital for the GEOX Rome E-Prix and the first instalment of the voestalpine European races on […]

Continue reading...

News Tag Archives: Experiential

Halo Top celebrates new range with London sampling campaign

Halo Top Creamery celebrates the launch of its brand-new snackable ice cream sticks by giving away more than 10,000 free samples to its most dedicated fans, from a special frozen telephone box. For just two days on April 11 and 12, Halo Top will take over one of central London’s Russel Square and turn it […]

Continue reading...

News Tag Archives: Experiential

Stork unveils Game of Thrones baked sculptures

To celebrate the return of the most anticipated TV series finale this year, Stork baking spread commissioned food artist, Michelle Wibowo, to pay homage to this pop culture moment and create a bake inspired by the show. The ‘Stork’ family line-up was unveiled in the country’s capital, overlooking  Tower Bridge. Made from fluffy sponge – thanks […]

Continue reading...

News Tag Archives: Experiential

Frank and Huawei bring the Northern Lights to London

Huawei brought the Northern Lights to the skies of London last weekend, with a  laser art installation to mark the UK launch of the new Huawei P30 Series and new ‘Aurora’ colour. Lighting up the night sky above the iconic Tower of London, the global technology leader commissioned immersive artist Dan Acher to recreate a […]

Continue reading...

News Tag Archives: Experiential

DeVries Global wins Lancaster

Monaco-born skin and suncare brand Lancaster has appointed DeVries Global to handle a forthcoming brand campaign this summer.  The campaign spans traditional media relations, influencer engagement, social media and consumer events, with the brand taking on sponsorships of Chestertons Polo in the Park this June, and music festival Calvi on the Rocks, held in Corsica […]

Continue reading...

News Tag Archives: Experiential

N2O creates hands-on experience for Crave

Mars Petcare drew on the power of experiential marketing to launch Crave, its new ancestral pet food range, on the last weekend in March. The two-day activation, designed and delivered by experiential marketing agency N2O, invited Tesco customers to ‘go wild on safari’ as it introduced Crave’s natural pet food credentials. Customers at Tesco’s New […]

Continue reading...

News Tag Archives: Experiential

Twelve kicks off Football Shirt Friday campaign on behalf of The Bobby Moore Fund and Cancer Research UK

Twelve has announced its latest work for the Bobby Moore Fund’s seventh annual Football Shirt Friday.  Taking place during Bowel Cancer Awareness Month, Football Shirt Friday encourages people across the UK to proudly wear their shirts on April 26th raise money to help fund life-saving bowel cancer research. Alongside researchers and people affected by cancer, […]

Continue reading...

News Tag Archives: Experiential

Raptor bag their biggest campaign to date with Deliveroo

Deliveroo student brand ambassador campaign 2019 from Raptor Marketing on Vimeo.   Raptor have been Deliveroo’s student marketing agency of choice since the brand’s conception four years ago.  Raptor have supported Deliveroo with building brand awareness on campus, food drops, merchandise distribution and social media campaigns, as well as recruiting new Deliveroo student riders via […]

Continue reading...

News Tag Archives: Experiential

ANNA appoints Taylor Herring to lead marketing on miaowing debit card initiative

Current account provider ANNA has appointed Taylor Herring to lead a marketing campaign to expand on the success of their miaowing debit card initiative. ANNA (Absolutely No-Nonsense Admin) – a mobile business account and digital admin assistant – launched its miaowing debit card in September 2018 and will partner with creative agency Taylor Herring to lead […]

Continue reading...

News Tag Archives: Experiential

Ford and Imagination launch latest “Go Further” event to showcase mobility solutions of the future

Global experience agency Imagination and Ford Motor Company this week unveiled the latest of its flagship “Go Further” events – the fourth of its kind – which will see over 2,500 attendees visit Sugar City, Amsterdam over the course of ten days. Delegates include members of the European media as well as dealers, fleet guests […]

Continue reading...

News Tag Archives: Experiential

News Tag Archives: Experiential

Euroleague Basketball and IMG Live team up with EMS on roadshow

  Europe’s premier basketball club competition, EuroLeague Basketball, is taking the courtside experience to the streets of five major European destinations, following the launch of a five-week roadshow tour across Spain and Germany. Partnering with global roadshow experts Event Marketing Solutions (EMS) and experiential marketing agency IMG Live, the tour launched in Valencia last weekend […]

Continue reading...

News Tag Archives: Experiential

Haygarth and Kiehl’s face the extremes

Haygarth’s campaign for Kiehl’s – the luxury beauty retailer – went live in London last weekend. Since Kiehl’s Ultra Facial Cream is great at handling the extreme conditions that skin can’t, The team used this nugget of information as inspiration to create an innovative retail experience at the Covent Garden store. The concept encouraged passers-by […]

Continue reading...

News Tag Archives: Experiential

Little Tikes announces Play Big Tour

Little Tykes is marking its 50th birthday with experiential marketing activity across the UK during April run by Sense. This spring, Little Tikes is set to launch one of its most playful campaigns to date. As the toy brand celebrates its milestone year in the industry, it will launch its anniversary campaign entitled Play Big. To kick […]

Continue reading...

News Tag Archives: Experiential

Bright Partnerships delivers for DHL and Manchester United

Bright Partnerships created a global campaign that would support DHL’s objective, to be the logistics company for the world. DHL United.Delivered. was conceived to identify ways to harness DHL’s global presence in order to reach, celebrate and unite the millions of fans around the world not lucky enough to visit Old Trafford or to see […]

Continue reading...

News Tag Archives: Experiential

Junkyard Golf Club opens in Liverpool One

Grosvenor Europe has announced that Junkyard Golf Club, the leading crazy golf concept, has officially opened its 17,000 sq ft site in Liverpool One. The brand’s fifth site in the UK offers three unique nine-hole golf courses, each with its own distinct theme: Pablo, a ‘polluted paradise’, Gary, a ‘scrapyard disco’, and Bozo, a ‘dystopian […]

Continue reading...

News Tag Archives: Experiential

Imagination China builds vivo’s industry first concept store experience

  Global experience agency Imagination, has announced the opening of a new concept store experience – vivo Lab – in Shenzhen, China for Chinese smartphone brand vivo. The immersive experience, which is the first photography-oriented concept launched by a phone manufacturer, officially opened over the weekend. Vivo, one of the world’s largest smartphone brands with over […]

Continue reading...

News Tag Archives: Experiential

News Tag Archives: Experiential

News Tag Archives: Experiential

Cadbury Creme Egg hacks some of the UK’s biggest brands for ‘Easter egg’ hunt around Waterloo Station

Cadbury Creme Egg has partnered with some of the UK’s biggest brands to launch a takeover of out-of-home sites around London’s Waterloo Station. The initiative was developed in partnership with creative agency Elvis. The ad-takeover aims to build on the momentum behind this year’s Creme Egg Hunting Season campaign, which sees Cadbury Creme Egg hacking the […]

Continue reading...

News Tag Archives: Experiential

Backlash and Next Retail launch Happy Go Denim Launderette

Next retail and Backlash Creative have created the bespoke ‘Happy Go Denim’ Launderette, a place for guests to discover their perfect piece of denim. Denim Experts were on-hand to help shoppers find the perfect style of jeans to fit their shape. Grazia editors  chose their favourite picks from the latest Next items and were on […]

Continue reading...

News Tag Archives: Experiential

The Bullring Estate shines a light on Birmingham

The Bullring Estate, Birmingham’s shopping destination that comprises the Bullring, Grand Central, and Link Street, is hosting an awe-inspiring Festival of Light, from Friday 1stMarch to Sunday 10thMarch. Shining a light on the UK’s second biggest city, the event has transformed the estate’s St Martin’s Square and balcony with interactive light installations. The multi-sensory experience […]

Continue reading...

News Tag Archives: Experiential

Meridian Foods create immersive Shoreditch pop-up

Meridian Foods will be unveiling a pop-up coffee shop at Box Park in Shoreditch, London. From 15-17thMarch visitors will receive a free Rich Roast peanut butter coffee and cookie in return for sharing a #MeridianMoment. The pop-up coffee shop will showcase and educate consumers on the new flavour profile of their Rich Roast range, plus […]

Continue reading...

News Tag Archives: Experiential

Alpro unveils world first fully edible takeaway

The ‘Plant-Based Bucket’ – aka. ‘PBB’ – offers a plant-based twist on a traditional chicken n’ chips meal deal; with mushroom ‘nuggets’, sweet potato fries and a creamy garlic dip served in packaging made from a secret combination of nuts, seeds and spices. Created by Alpro, ‘PBB’ will launch in London and Manchester on Plant […]

Continue reading...

News Tag Archives: Experiential

Taggarts the driving force behind European Athletics Championships

Taggarts Motor Group is celebrated the success of British athletes at the European Athletics Indoor Championships in Glasgow, which saw it provide an official fleet service. The three-day event at the Emirates Arena, saw a host of British athletes come away victorious, including 25-year-old Scot Laura Muir, who won the 1,500m and 3,000m events two years […]

Continue reading...

News Tag Archives: Experiential

Seven Dials celebrates #BalanceforBetter for International Women’s Day with dedicated week of events

  Shaftesbury has announced Seven Dials is set to host a week-long celebration for International Women’s Day in March, in support of the West End destination’s overarching 2019 theme of #Balanceforbetter. A wide variety of initiatives, including a dedicated hub and collaboration with Scarlett Curtis – feminist activist and author – will take place, alongside activations by numerous […]

Continue reading...

News Tag Archives: Experiential

Tom Odell and Julius Meinl invite the public to Pay with a Poem

This World Poetry Day, Viennese coffee roasters Julius Meinl, in partnership with platinum selling singer songwriter, Tom Odell, are asking people to take time out from the digital world and find a moment of inspiration, putting pen to paper with a poem. The opportunity comes as part of the popular Pay With A Poem initiative, now in […]

Continue reading...

News Tag Archives: Experiential

Krispy Kreme unveils its ‘Magic in the Middle’ Pop-up

  Krispy Kreme’s indulgent doughnut playground pops up this March. The two-day experience is located in the heart of Leicester Square. Guests enter through the middle of the doughnut to discover a deliriously delightful and delicious space, Filled with intriguing surprises, including the new Krispy Kreme Original Filled doughnuts. Doughnut aficionados should bring their imagination and […]

Continue reading...

News Tag Archives: Experiential

Online sponsorship marketplace, Connexi, finds the perfect match between Middlesex Cricket and JMAN Group

Connexi – the online sponsorship marketplace – has announced the partnership between Middlesex Cricket and Management Consultants, JMAN Group, that was secured via the platform. The partnership was sourced using the real-time data, fan behaviour insight and detailed search functionality that Connexi offers brands looking to source the best partnership opportunities for them.  Middlesex’s Royal London […]

Continue reading...

News Tag Archives: Experiential

Zipcar For Business’ campaign targets SMEs at three London events

Zipcar UK, the car sharing network that gives companies and consumers quick and easy access to a range of shared vehicles, has launched a campaign to engage with key business audiences at a series of London events.  Zipcar for Business were present at the Professional Beauty Show, from 24-25 February, the UK’s largest beauty and spa […]

Continue reading...

News Tag Archives: Experiential

Jack Morton creates immersive MWC experience with Sony Mobile

  Jack Morton was appointed by Sony Mobile to create its experience at Mobile World Congress (MWC). The brand and agency have worked together at the event for nine consecutive years. MWC, the premiere mobile industry gathering, takes place at Fira Gran Via, Barcelona from the 25 th to the 28 th February. At this year’s MWC, Sony Mobile […]

Continue reading...

News Tag Archives: Experiential

Collider showcases versatility of Seat’s Tarraco at Westfield

Independent creative experience agency Collider has joined forces with Seat to launch its new SUV vehicle. The experiential campaign provided the public with its first chance to see the Seat Tarraco ahead of the official launch weekend, 22-24 February. The activation runs through until 3 March at Westfield Stratford City. As well as offering shoppers the chance […]

Continue reading...

News Tag Archives: Experiential

Alpro goes big on samples: Plant Power pioneer hits the road with immersive experience

Alpro is kicking off its biggest ever sampling campaign in a bid to encourage even more shoppers to ‘Go Big On Plants’ in 2019. The activity will see 350,000 samples delivered into the hands of shoppers nationwide during February and March. The tour started with an immersive ‘plant-based pop-up’ in Birmingham’s Bullring on 16th February, which will […]

Continue reading...

News Tag Archives: Experiential

Lego Wear and Snap Inc launch AR store with nothing in it

The pop-up lets guests step into a shoppable AR experience on Snapchat, as it launches a limited-edition Lego Wear clothing line for adults. Kabooki, the company behind the Lego Wear license, is launching a limited edition collection for adults, at a playful pop-up in London – a shop with nothing inside it except a Snapcode – […]

Continue reading...

News Tag Archives: Experiential

The Fairtrade Foundation launches secret hot chocolate salon

Marking the start of Fairtrade Fortnight, the Fairtrade Foundation is set to unveil the world’s first secret hot chocolate salon, hidden inside an unassuming East London newsagent this February. Within the magazine racks and behind the countless snacks, inquisitive chocolate lovers will be invited to press a secret button that will see the shop floor rotate 180 degrees and […]

Continue reading...

News Tag Archives: Experiential

Jameson appoints Jack Morton Worldwide as global experiential agency of record

Jameson, the world’s favourite and fastest growing Irish whiskey, has appointed brand experience agency, Jack Morton, as its global experiential agency of record. The appointment was made following a competitive pitch process and is effective immediately. This is a new working partnership for the Pernod Ricard-owned brand, which has not previously had a global experiential […]

Continue reading...