News Tag Archives: Experiential

Bandersnatch pop-up snatches the attention of Grand Central visitors

The Bullring Estate, Birmingham’s iconic shopping destination that comprises the Bullring, Grand Central, and Link Street, has announced that cult-favourite series Black Mirror, in partnership with Netflix, recreated the iconic 1980’s game store from the choose-your-own-adventure drama Bandersnatch last week. The 1,196 sq ft Grand Central unit was chosen as one of two Bandersnatch pop-ups in […]

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News Tag Archives: Experiential

Highjam Marketing help banish the January blues with colourful Nākd campaign

London and Manchester commuters were greeted with a ‘Mind-Blowing’ sight on their journeys to work this morning as commuters with wildly tousled hair and brightly coloured faces appeared across the city during the morning commute in a campaign for healthy snack brand Nākd. The unusually colourful commuters were spotted across the city waiting for buses, riding […]

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News Tag Archives: Experiential

Believe Advertising aces the PR for Seiko’s surprise stunt with Novak Djokovic

PR, advertising and events agency, Believe Advertising, has been appointed by Seiko, to manage publicity for the watch brand’s international surprise PR stunt with Novak Djokovic, held in Melbourne, Australia. Novak Djokovic, the top-ranked ATP star, took time out of his training schedule to meet his most challenging opponent yet – himself. The world’s number […]

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News Tag Archives: Experiential

Marvel legends assemble to inspire the next generation of super heroes

The Government’s Year of Engineering campaign, led by creative agency 23red, assembled Marvel Super Heroes in late December, including Iron Man and Hulk, to launch an exciting new partnership with the iconic comic brand. Young people are being encouraged to take the More Heroes Needed Aptitude Test to help them find out which Super Hero qualities they […]

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News Tag Archives: Experiential

Bompas & Parr and Captain Morgan embark on nautical adventure

Bompas & Parr and Captain Morgan rum are taking Londoners on a nautical adventure to an underground paradise: the Lost Lagoon. Launching from 1st February until April 7th 2019, the ticketed event will open in a secret subterranean central London Landsec- owned location and offer the chance to leave the dark, dank English winter and set sail […]

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News Tag Archives: Experiential

Bailey’s Treat Bar returns to Covent Garden

Returning for 2018, Bailey’s Treat Stop arrives in London’s Covent Garden on December 7th to delight those in need of a spot of unadulterated Bailey’s Indulgence. The Alpine-themed bar hosts snug areas to sit back and enjoy your personalised Bailey’s drink made with Bailey’s Original Irish Crème, the Chocolat DeLuxe or the Bailey’s vegan option, […]

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News Tag Archives: Experiential

Seedlip general store and bar pops up in Mayfair

Seedlip, the world’s first distilled non-alcoholic spirit, has launched a pop-up shop and bar. Situated in a two-tiered space in London’s Mayfair, Seedlip’s General Store & Bar allows guests to enjoy a cocktail while Christmas gift shopping. In addition there is a full programme of creative workshops inspired by nature and the art of cocktail making. Curated […]

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News Tag Archives: Experiential

News Tag Archives: Experiential

Easyjet creates Christmas Lights Show on a plane

World’s Biggest Christmas Lights Show – ON A PLANE takes place at London Luton Airport (60″) from St Marks Studios on Vimeo. Hundreds of people at London Luton Airport were treated to a festive surprise, as they witnessed the world’s first Christmas light show to feature a 120ft aircraft. easyJet provided an A320 Airbus to […]

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Liverpool One hosts innovative YouTube music Mural Campaign

Grosvenor Europe has unveiled a towering mural of British singer and songwriter, George Ezra at leading retail destination, Liverpool One.  The artwork was produced by the UK’s leading hand-painted advertising company, Global Street Art Agency, as the first part of a nationwide YouTube music mural campaign. The Liverpool One hand-painted mural, stood at eight storeys […]

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Iceland launch world’s first instore ice rink

  Iceland's Shopping on Ice from St Marks Studios on Vimeo. To bring some fun to the Christmas food shop, supermarket chain Iceland has trialled a new concept – Shopping on Ice. A world first, supermarket aisles in their Stratford branch were transformed to ice. A team of 12 ice rink experts worked through the […]

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PrettyGreen and Mischief PR bring Lego’s Imaginarium to Southbank

On the 8th and 9th of December, Lego Group will let families step into a world of Christmas wonder at the Lego Imaginarium – a unique space where the brick brings imagination to life. Marking an end to celebrations for the 60th anniversary year of the Lego brick, the Lego Imaginarium is located at Observation Point on London’s […]

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Liverpool One lights up Chavasse Park

  Thousands of visitors watched the illumination of a specially-commissioned light spectacular in Liverpool One’s Chavasse Park as the finale of a city centre-wide celebration on November 16 to officially begin Christmas in Liverpool. Developed by local artist, Mark Robinson, whose previous works have been displayed at Glastonbury Festival, the Polaris: Dare to Dream light installation […]

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News Tag Archives: Experiential

The Brave Few spreads Christmas joy with mini activation

The Brave Few, a marketing agency that specialises in experiential, shopper and digital, spread festive cheer across the West London offices of UK brand marketing teams on the 6thof December. The Brave Few’s brave elf hand-delivered branded Christmas socks to companies including Sony, Foxtons, Sipsmith, Pokémon and Starbucks, bringing season’s greetings, candy canes and a […]

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Appear Here opens unique concept store in the heart of Seven Dials

This December, Appear Here are launching Give & Receive, a curated emporium of independent brands. Appear Here have teamed up with store curator Marina Guergova (of The Basics Store and Marina London) to open Give & Receive, for two weeks from Saturday 8 December, in London’s  Seven Dials, located in the heart of the West End. The […]

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Sainsbury’s launch immersive festive pop-up

Sainsbury’s Christmas Cracker – a one off event opening its doors on New Oxford Street from Friday 7th to Saturday 8th December – aims to become a festive aficionado, teaching guests the tricks of the trade from some of the best in the business to enable them to dazzle family and friends this festive season. […]

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Mission: Impossible – Fallout Long Jump comes to London

To mark the release of Mission: Impossible – Fallout on DVD and Blue-ray, a brand new experience, the Long Jump  opened to the public  on Friday November 30th from 9am to 5pm. Britain’s long jumping champion Greg Rutherford launched the experience at Lindley Hall in Central London. Rutherford attempted to jump 18 feet, which is […]

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News Tag Archives: Experiential

Media agency UM launches experiential activation for Sorel at Elle Weekender

Footwear brand Sorel is working with media agency UM to build awareness of its latest ranges at this year’s Elle Weekender event, which takes place at the London Saatchi Gallery from 30th November to 2nd December. Sorel will host an experiential brand activation at the event that attracts around 5,000 fashion conscious attendees. Members of […]

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News Tag Archives: Experiential

Goose Island Beer Company announces first European Brewpub opening

  Goose Island Beer Company has announced its first ever European Brewpub is open. Located in the heart of Shoreditch, fans of the original Chicago craft beer brand can enjoy an offering of great food live music and delicious beer. The opening will be celebrated with a launch party. Artist Jess Wilson has created 10 bespoke goose heads […]

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News Tag Archives: Experiential

Harvey Nichols, Smart Works and TBWA\London present shoppable Christmas carolers

TBWA\London has created a Christmas campaign with a difference for Harvey Nichols: bringing Instagram to real life with the world’s first shoppable Christmas carolers, where the singers are all wearing fabulous Harvey Nichols party outfits that are fully shoppable via Instagram.    Because Christmas is all about giving, and Christmas caroling is all about raising […]

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News Tag Archives: Experiential

Boys+Girls, Three, and Samsung bring loved ones together this Christmas

Reservations for this fully complementary dining experience were made online at TheConnectedRestaurant  by families separated between the two cities. Demand was exceptionally high, with enough table requests to fill the four day pop up for three months straight. Combining the latest Samsung technology with Three’s high-speed network, the two halves of the table will seamlessly connect […]

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Social Vend creates interactive Mulberry installation

For Mulberry’s 2018 Christmas campaign #MulberryLights, Social Vend were enlisted to produce an interactive consumer experience, designed to reward participation, amplify social engagement and capture data. First the Social Vend machine is loaded with Mulberry gifts, including £1,000 gift vouchers, purses and scarves. Visitors to Mulberry stores can have a shot at winning some of […]

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Google Pixel 3 creates Curiosity Rooms

  Google Pixel 3 has created a landmark hub of discovery on The Crown Estate at Piccadilly Circus, to encourage Londoners to unlock their curiosity and make their everyday more extraordinary with five weeks of workshops, talks, podcasts, food, music and more. From Thursday 15th November to Sunday 16th December, Google will take up residence […]

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GPJ open doors and minds for Christmas

Opening Doors, Opening Minds from GPJ EMEA on Vimeo. This Christmas, Brand Experience agency George P. Johnson (GPJ) have partnered with Mental Fight Club’s – Dragon Café to raise the importance of mental health awareness. GPJ is launching the ‘Opening Doors, Opening Minds’ community campaign which invites businesses across Bankside to show their support for […]

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Paco Rabanne fragrances create Christmas market experience

Paco Rabanne fragrances will set a category precedent with the first ever fragrance inspired Christmas Market, which will pop up in four key locations across the nation over the Christmas period. The PUIG owned fragrance house will open its festive doors with a multi-sensory Christmas Market experience, offering shoppers the chance to immerse themselves in […]

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Sea Life’s new global interactive aquarium experience to be run by Sense

The world’s largest aquarium brand, Sea Life, has commissioned global brand experience agency Sense to launch a new campaign from January 2019 designed to engage visitors across 22 of its locations worldwide. Two themes are covered by the activations designed to drive brand engagement and inspire visitors to support SEA LIFE’s mission of celebrating aquatic […]

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News Tag Archives: Experiential

The Economist encourages Londoners to rethink the war on plastic

The Economist has unveiled a new experiential marketing programme encouraging Londoners to challenge their assumptions about plastic pollution and its effect on ocean health. Entitled “Don’t bin plastics, yet” the activation, brought to life by global brand experience agency Sense, comprises an art installation of a fish made from recycled plastic dredged from the river Thames. […]

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Santander opens invisible cinema to fight fraud

  Santander have given the words   ‘invisible cinema’ a new meaning with the unveiling of an innovative cinema screen, projecting films that are completely invisible to the naked eye and can only be seen through a special pair of glasses. Santander wanted to find a way to educate and underline to young adults the importance […]

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Seat supports Music 4 Mental Health gig

Seat UK put mental health awareness in the driving seat by supporting the charity gig, Music 4 Mental Health. At the event, held on Monday 19th November, the car brand lent its vehicles to the cause by chauffeuring acts including James Arthur and Ella Eyre in a fleet of Ateca and Leon models. As Official Car […]

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RPM and Sky Q open immersive world in London

Netflix has now launched on Sky Q, bringing Sky Box Sets and Netflix together for the first time, all under one roof. To celebrate, the broadcaster curated an immersive experience with creative agency RPM, inviting audiences to be part of the action in their favourite Sky and Netflix shows.  For 3 days from the 16th […]

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Peter Rabbit Christmas grotto comes to intu Trafford Centre

Shopping centre owner intu has created a Peter Rabbit Christmas grotto at intu Trafford Centre, through a collaboration with Penguin Ventures, part of Penguin Random House. The immersive grotto experience brings Beatrix Potter’s  famous creation to life for thousands of children set to visit the popular shopping destination over the festive period, as he leads […]

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Nature Valley and Space bring a taste of nature to the Nitto ATP Finals

Space is launching an integrated social and experiential campaign promoting Nature Valley’s recently introduced ‘Nut Butter Cups’ and ‘Nut Butter Cocoa Hazelnut Biscuits’. The activation is set to bring the spirit of the great outdoors into one of the world’s biggest indoor arenas. Visitors to the Fan Zone activation will be able to sample the […]

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Severn Trent and Because celebrate ‘Wonderful Water’ with imaginative VR roadshow

Severn Trent has kickstarted an immersive digital, virtual and experiential roadshow that will use virtual reality to engage children. The creative campaign sees the utility company partnering with Minecraft to excite and engage youngsters. The Wonderful Water Tour – which has just begun in Nuneaton – aims to visit every primary school in the Severn Trent region in the […]

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Candy Kittens and Airtasker bring Candy Kittens to Londoners

For one day only, Airtasker, an open marketplace platform that allows for the promotion of any job or task, get into the seasonal spirit, by delivering free Candy Kittens Christmas Advent Calendars and limited edition Christmas Crackers to Londoners in need of a little sugar rush. Alongside users posting their usual cleaning, gardening and home renovation […]

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News Tag Archives: Experiential

Starcom and elevenfiftyfive bring T.rex and Jeep to South Bank

On Saturday 3rd November, London’s South Bank played host to a prehistoric surprise as the all-new Jeep Wrangler and Jurassic World: Fallen Kingdom came together for an interactive T.rex installation. For one day only, the installation put the public and the all-new Jeep Wrangler inside the Jurassic World: Fallen Kingdom movie, to celebrate the release […]

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Tate & Lyle Sugars predicts the future of cakes

To celebrate the Thames Refinery’s 140th birthday, Tate & Lyle Sugars has looked at the cake flavours over the last 14 decades, creating a 15-tier cake representing each decade’s most popular cake trend, including a tier inspired by the futuristic report. The cake will be displayed at Kings Cross 8th November, where passersby can grab […]

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UNIT9 creates voice-activated Halloween hell for JBL & The Google Assistant in Shoreditch ‘Fright Club’

JBL  have turned to content experimenter UNIT9 to help create a Halloween-themed brand experience. Taking place at Shoreditch Town Hall’s ‘The Ditch’ basement on Wednesday 31 October, the ‘Fright Club’ experience invited 240 guests and influencers to an underground labyrinth of macabre and delight to showcases JBL’s voice-activated Link range featuring the Google Assistant and the […]

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M&C Saatchi London and The Home Office raise awareness of hate crimes

The Home Office has launched its latest campaign, created by M&C Saatchi London, which aims to communicate that targeting someone with verbal, online or physical abuse because of their race, religion, disability, sexual orientation or transgender identity may be a hate crime. The creative focuses on behaviours that are already criminal, such as aggressive verbal […]

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Lyle’s Golden Syrup fan wins cake of her face

  After entering a competition set by leading British syrup brand Lyle’s Golden Syrup, Emma Belben of South Petherton, Somerset, has become the proud owner of her very own baked doppelganger. With intricate icing, and bearing a striking likeness to the winner, Emma now has the chance to have her cake and eat it too! […]

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Meadowhall unveils poignant Armistice pop-up store

As a leading supporter of The Royal British Legion, Meadowhall is hosting a pop-up poppy store in the lead up to the centenary of Armistice Day. For two weeks, the store on Meadowhall’s Park Lane will host a visually-engaging poppy installation and screenings of The Royal British Legion’s Thank You 100 film.  The pop-up provides […]

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Elephant Atta is turning Leicester pink to celebrate Diwali

This year, Elephant Atta will bring Diwali celebrations to Leicester with an experiential campaign and sponsorship of the iconic big wheel. Developed by brand experience agency, ignis, Elephant Atta will invite festival goers to make their own Cha-pizzas from a bespoke Citroen H van. Pizza toppings will give visitors the chance to create personalised and […]

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Jackanory celebrates Elizabeth Arden’s Love Heals X Eight Hour Cream with Shoreditch pop-up

Elizabeth Arden’s cult multitasking beauty balm Eight Hour Cream is celebrating the healing power of love this Christmas by teaming up with British muralist James Goldcrown to create the Limited Edition Love Heals x Eight Hour Collection. Born in West London, James Goldcrown is a self-taught muralist and photographer based in New York and LA […]

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David Walley announces acquisition of Beautiful Minds

Event industry expert and entrepreneur, David Walley, has acquired  staffing agency Beautiful Minds Promotions, to operate alongside experiential and production agency, Mobile Promotions.  This is part of a move to create an integrated event business for the European market. B M Promotions is a successful business with 12 years heritage in the exhibition, experiential and […]

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Play places AR at fingertips of shoppers with world’s first digital nail trial for OPI

  Play, the strategic retail design agency specialising in the design and production of branded retail units, retail spaces and shopper experiences, has delivered the world’s first digital nail trial, placing augmented reality (AR) at shoppers’ fingertips to boost sales for leading nail laquer brand OPI. Play designed, created and delivered the innovative free-standing units (FSU) with […]

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LIFElabs uses golf to de-crypt digital currency

Digital currency company LIFElabs took to the fairways as an official sponsor of the Sky Sports British Masters. To supplement its sponsorship, LIFElabs teamed up with Provision Events to deliver a series of activations that bring to life the benefits of its currency LIFEtokens and its suite of services designed to simplify the use of crypto […]

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iZettle opens World’s first rehab centre for big brands

The Giant Corp Rehab Centre, the world’s first centre dedicated to helping people ditch their addictions to compulsive big brand online shopping, is opening in London. The centre comprises of a number of treatment sessions – from group, to shock and box therapy – which help guide guests into kicking their unhealthy shopping habits. The […]

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Cadbury Roses celebrates the importance of ‘Thank you’s’ with the launch of free ‘Thanks a Bunch’ florist in Soho

  A survey of over 2,000 Britons found that 79 per cent believe we are world-famous for being polite and saying ‘thank you’ – with the majority (84 per cent) stating they are proud of this national reputation. 80 percent believe that in the age of text messaging and short form communication, we don’t say […]

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MadeBrave delivers giant model First Bus in a box to Glasgow

Creative brand and strategy agency, MadeBrave, delivered a first for Glasgow by unveiling the world’s largest ‘model’ bus in the city’s famous George Square. The ‘Bus-in-a-box’ experiential stunt was used as the launch pad for First Bus Scotland to announce the arrival of 75 new buses into the city. MadeBrave were appointed in July as […]

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Schwarzkopf Professional creates immersive future hair experience at Salon International

Celebrating its 120th year, Schwarzkopf Professional is showcasing the future of haircare in an interactive, immersive working studio at the UK’s largest professional exhibition for the hairdressing sector. Salon International takes place from 13-15 October at ExCel London, and features the Schwarzkopf Professional-sponsored 2018 British Hairdresser Awards’ nominees gallery, which showcases creative excellence across the […]

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Latest instax campaign by M&C Saatchi reminds us of the importance of instant, unfiltered images

  M&C Saatchi has launched its latest campaign for instax, which puts the audience’s relationship with printed photos at its heart, continuing its ambition to change consumer behaviour surrounding taking pictures and sharing memories. While digital cameras and social media pushes consumers away from print, the new campaign shows why tangible memories are still so […]

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News Tag Archives: Experiential

News Tag Archives: Experiential

PVE complete Ryder Cup activation in Paris

U.K. fan experience specialists Provision Events (PVE) were selected to design and deliver four of the experiences that entertained fans across Paris, the biggest of which was the French Golf Federation’s (FFG) fan zone outside the Hotel de Ville in the city centre. Managing Director of Communication, Media, Marketing and Partnerships at the French Golf […]

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Chinatown celebrates success of National Dumpling Day

At lunchtime on Wednesday 26 September, Chinatown London celebrated National Dumpling Day and 1800 years of dumplings by handing out over 1,800 free dumplings to visitors lunching in Chinatown. The event started at 12noon, with queues from 11.30am and all dumplings gone by 12.45pm…. that’s one dumpling every 1.5 seconds! Seven restaurants participated in the campaign, […]

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method launches eco-freindly pop-up

Aiming to do its bit to clean up the fast fashion industry, method has launched the method slow fashion store in the heart of Shoreditch – a space designed to encourage longer life for useable textiles by asking customers to buy, donate or customise pre-loved clothes rather than throwing them away. The innovative shop will be pre-stocked with premium men’s and […]

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CSM Live and Lidl embark on Giant Bag for Life tour

Lidl brought their giant Bag for Life to Manchester’s Food and Drink Festival from September 28th  to October 2nd.  Their Giant Bag for Life commanded the attention of passers-by and helped them drive consumers into their French Wine Tour tasting event. The appearance in Manchester is the first of a number of locations for the […]

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Studio Black Tomato launch first campaign for American Airlines

Content creation and marketing agency, Studio Black Tomato, has launched their first campaign for American Airlines – ‘The Best of Both Worlds’. The aim is to educate high net worth Business Class travellers in London on the new partnership between British Airways and American Airlines. The partnership on flights across the Atlantic will enable coordinated routes […]

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Tom Daley and Virgin Holidays open ball pool on the Thames

Virgin Holidays launched the first ever Thameside ball filled pool. Filled with over 140,000 reusable colourful balls, the swim spot opened its lanes to kids and adults as Virgin Holidays encouraged Brits to ignite the spirit of adventure into their lives and see the world as their playground. Olympic diver Tom Daley was first to […]

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Green and Black’s brings decadence to the nation in new experiential campaign

Behavioural communications agency HeyHuman is launching a nationwide sampling campaign for Green and Black’s to promote the brand’s recently introduced range of luxury, bite-sized chocolates, ‘Velvet Fruit’. The sampling campaign will invite consumers across the country to taste the smooth and fruity dark chocolates from the comfort of a velvet tasting chair, where they will […]

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Levi Roots addresses retailers at Meadowhall

Award-winning entrepreneur and celebrity chef, Levi Roots, addressed retailers and local businesses on 17 September at Meadowhall, as part of Welcome to Yorkshire’s ‘Start up to International Brand’ Retail Masterclass. Several leading brands, including Topshop, Fula Flavour and Lottie Shaw’s, attended the event, hosted by Meadowhall to hear from Dragon’s Den entrepreneur, Levi Roots, famous […]

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TBWA\London celebrates smashing women with Harvey Nichols

Eschewing traditional TV and press executions in favour of a sustained campaign of strategic activations designed to increase footfall, the new positioning zeroes in on fashion’s ability to empower women through expressing individuality and enabling possibilities. After kicking off in early September with a high-profile month long rebrand from Harvey Nichols to Holly Nichols, the […]

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intu and ADI introduce play as you shop video games to Revo 2018

New technology that lets people compete in giant video games whilst they shop is being showcased by shopping centre owner intu and big screen specialists ADI this week. Attendees of retail property conference Revo will be able to take part in a series of multiplayer games running on ADI’s massive 150 sq m 4K screen […]

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Promohire delivers Ted Baker ‘Botanical Taxi’

Promohire were challenged to transfer Ted Baker latest womenswear collection theme into a promotional vehicle to support the brand’s launch experiential activity. ‘Ted’s Botanical Taxi’ has so far toured select UK stores in Liverpool, Sheffield, Oxford and London. Two more dates are planned for the UK before the campaign travels to Europe. The exterior wrap […]

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News Tag Archives: Experiential

News Tag Archives: Experiential

BD Network spreads the experience for Lurpak Softest

Brand experience specialist, BD Network, is spearheading a new experiential campaign to support the launch, and drive trial, of Arla Food’s new butter variant, Lurpak Softest. The touring activation is targeting time-poor office workers and professionals around the UK, showcasing the core benefits of Lurpak Softest – while also conveying the brand’s promise that shoppers […]

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Wasserman brings the NFL to life with a Piccadilly Circus takeover

Wasserman, the global partnerships and activation agency, is helping The National Football League take over one of London’s most iconic locations this Saturday (September 8), as it celebrates the start of the 2018 season with ‘NFL Kickoff on Piccadilly’. The free event will see Piccadilly closed to traffic as it becomes a hub of NFL […]

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Jaguar partners with Dua Lipa to launch integrated campaign

Jaguar has announced a collaboration with singer-songwriter ,Dua Lipa, to launch an  integrated brand-building programme across Europe. The long-term, pan-European programme, will be rolled in over 15 markets across Europe including France, Germany, BeNeLux, Italy and Spain, and celebrates the brand’s SUV models, the Epace,F-Pace and all-electric I-PaceE. It kicks off with The Pace: Season One […]

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News Tag Archives: Experiential

KineticX partners with smart bench start-up, Strawberry Energy

KineticX, the start-up incubator focused on emerging location technologies in the Out of Home (OOH) space and a division of Kinetic, has announced a strategic partnership with Strawberry Energy, a company at the forefront of the smart cities revolution, developing solar powered, urban furniture for sustainable cities of the future. The partnership will provide brands […]

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TRO activates at The Big Feastival

Experiential agency TRO worked with Tenderstem and Volvo at this years Big Feastival. Volvo and TRO helped festival-goers curate their own fun with exciting sustainable activities – all completely complimentary. Within the Scandinavian giant tipi tent, people powered their own disco for the ultimate dance party – the more movement the more energy produced. Families […]

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Imagination Academy and Bermondsey Street Bees create “BeeCause” campaign

  Independent global creative agency Imagination has announced the launch of #BeeCause. The campaign aimed to raise awareness of the vital role bees play in human survival and provoke action among Londoners to help save bees via planting. Imagination’s Academy Project was formed to give the industry recruits a chance to design their own concept and deliver […]

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Revlon appoint Jackanory to create activations for Oui Juicy Couture

Revlon have appointed Jackanory to develop and implement engaging experiential activations to drive trial and purchase of Juicy Couture’s brand new fragrance pillar OUI Juicy Couture. Tasked with bringing to life the OUI Juicy Couture concept centred around female empowerment and encouraging women to say Yes to things they believe in, Jackanory have created an […]

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Printworks announces Autumn/Winter events

Underlining its credentials as one of Europe’s most talked about cultural destinations, Printworks London has announced a talent-rich Autumn/Winter season. Printworks will host more than 25 events, welcoming the likes of The Black Madonna, Theo Parrish, Bugzy Malone, Bicep, Nina Kraviz, Chromeo and Deadmau5 with more nights and acts to be announced. Printworks opened its 3000 […]

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Lush and Change Please open #carrythecup pop-up coffee shop

Open for four weeks from Tuesday 14th August, the #carrythecup pop-up is a vegan coffee shop with an agenda. Located in the Lush Soho Studio on Beak Street, Lush in collaboration with Change Please will be offering free coffee, iced coffee or tea to anyone that comes in with a re-usable cup. With the launch of the pop-up, Lush hope […]

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Bridgestone creates pop-up gym to celebrate Daley Thompson’s 60th birthday

Worldwide Olympic Partner, Bridgestone, has teamed up with double Olympic gold medalist, Daley Thompson, to encourage people to keep moving and chasing their dreams, whatever their age with a pop-up gym on London’s Southbank which marks and celebrates the Olympians 60th birthday. The gym, which is open for one day only, will be located on London […]

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Specsavers launches experiential campaign to reduce stigma of hearing loss

Audiology division of Specsavers tours UK offering free hearing checks and advice. This summer, people across the UK will be able to take free preliminarily hearing checks as part of a Specsavers roadshow, which goes on tour during July and August. Run by global brand experience agency Sense, the experiential campaign will raise awareness of […]

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XYZ and Hotpoint bring Fresh Thinking activation to Camp Bestival

  Hotpoint are teaming up with Jamie Oliver to challenge the nation to think differently about the Forgotten Food within their homes and are asking them to submit their own Forgotten Foodrecipe to Hotpoint to be in with a chance to win a place at the launch of the Fresh Thinking Pop Up Café with […]

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MKTG and Nars hit the road to bring new blush collection to European beauty fans

Nars Cosmetics has taken a customised Airstream trailer on the road this summer to bring the newest additions to its Orgasm blush collection to beauty fans at iconic retail destinations across Europe. The Nars Orgasm Tour featured a pink Airstream trailer, designed with input from the brand’s founder and creative director François Nars himself. The trailer’s interior and exterior designs reflect the brand’s identity and feature prominently […]

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Encona and Grace Foods bring Caribbean Food Week Festival to Southbank

Bringing a taste of the Caribbean to the streets of London, the annual Caribbean Food Week Festival will be held on the 24th and 25th August in celebration of Caribbean Food Week 2018. Taking to London Southbank, Bernie Spain Gardens, the event will bring Caribbean culture to life through live cookery demonstrations, authentic street food and market stalls […]

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News Tag Archives: Experiential

Provision Events marks 14 years of business with the 2018 Open Championship HSBC Golf Zone

14 years after the company made its first foray into events at the 2004 Open fan experience experts, Provision Events (PVE), has reported record attendance and overwhelmingly positive feedback for the series of experiential activities it designed, built and delivered in the HSBC Golf Zone at this year’s Open Championship. After seeing the large scale […]

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News Tag Archives: Experiential

North East School and Tesco celebrate diversity

An LGBTQ+ group at a North East school teamed up with a local supermarket to help the community and raise money for a good cause at the same time. Eight students from Whickham School’s LGBT+ group, the Rainbow Society, and four members of staff were invited to Tesco, at Kingston Park, to take part in […]

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News Tag Archives: Experiential

Weber and A Little Bird help the UK create perfect barbecue food every time

Brand activation agency, A Little Bird, has created an experience for lifestyle brand Weber, the world’s leading brand in barbecuing innovation. Weber view barbecuing as a lifestyle choice, but different cultures and consumers adopt different behaviours when it comes to barbecuing. Following the success of the previous year, the Weber ‘Grill Squad’ will visit 20 […]

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News Tag Archives: Experiential

MCI group acquire majority stake in One Communications and Marketing Group Middle East

MCI Group the global leader in meetings, events, congresses, association management and strategic consulting acquires controlling interest in One Communications and Marketing Group (ONE CMG) – the holding company of Turret Media, Saluki Media,  tmh, ONE PR and ONE Digital – in the Middle East. Chris Fountain, co-owner alongside MCI and group managing director, ONECMG said: “Having managed the business for over 10 years, under the […]

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News Tag Archives: Experiential

News Tag Archives: Experiential

intu brings giant British bugs into 13 shopping centres nationwide

The initiative is being backed by naturalist Chris Packham and features 12 supersized, indigenous bugs including the honeybee, ladybird, hornet, swallowtail butterfly and the nut weevil. It launches at intu Lakeside today and will be on display until the end of July before spending the next year visiting 12 other intu centres around the country […]

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News Tag Archives: Experiential

Barefoot’s Bare Your Sole campaign uncovers people’s quirks to champion diversity and inclusivity

The wine brand’s successful experiential tour celebrates individuality for the third year running Now in its third year, Barefoot Wine & Bubbly’s successful #BareYourSole campaign will be touring the UK during July. It will be encouraging people to be proud to be different and revel in their uniqueness, as research by the award-winning wine brand […]

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News Tag Archives: Experiential

Guns N’ Roses ‘General Admission’ comes to Camden

To celebrate the re-release of their debut album ‘Appetite For Destruction’,Guns N’Roses in association with UMC and Bravado unveil ‘General Admission: London’. Running from Friday 29th June to Sunday 1st July, ‘General Admission’ will be popping up in Camden Stables, North London, giving fans a chance to celebrate all things G N’R over one weekend. Taking […]

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News Tag Archives: Experiential

Grand Visual Kicks-Off an augmented reality football experience for Coca-Cola

Grand Visual kicks-off a unique, large-format Augmented Reality experience at Zürich’s main train station for Coca-Cola. The campaign celebrates the FIFA World cup and the soft drinks brand continued support of the game. Lucky fans get to experience firsthand, what it’s like to play alongside Switzerland’s Xherdan Shaqiri on-screen. Participants are treated to a show […]

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News Tag Archives: Experiential

Asics and Unit9 create pitch black running experience

A project led by Unit9 director Sean Pruen and in collaboration with Edelman Deportivo and Asics, created the world’s first running track to train the mind – a custom-built 150 metre course that is cloaked in darkness with no technology, no music, no scenery, no comforts and no finish line. Using 60 custom-made sound and […]

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News Tag Archives: Experiential

Badoo appoints Frank to activate ‘The Longest Date’ summer experiential brand campaign

On 21st June, the longest day of the year, Frank will facilitate The Longest Date, pairing couples up on a series of dates from sunrise to sunset. The experiential campaign focuses on building awareness of dating app, Badoo’s unique offering of facilitating real dates, not just matches.  Frank will manage all PR, influencer, celebrity and […]

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News Tag Archives: Experiential

Provision Events serves up fan experience at the Nature Valley Open

Provision Events (PVE), the sponsorship activation expert, is helping to warm up British tennis fans for the grass court season with a three pronged fan experience at the Nature Valley Open in Nottingham. The  pre-Wimbledon grass court tournament has brought together some of the world’s best tennis talent. Working on behalf of the Lawn Tennis […]

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News Tag Archives: Experiential

Whole Earth celebrates five years of Man V Horse partnership

Whole Earth, the natural and wholesome food brand owned by Wessanen UK, has sponsored its fifth consecutive Man v Horse – as the UK’s most extreme off-road running event celebrated its 39th year overall. As the name suggests, the annual race pits men (and women) against horses, with runners and riders heading out over 21 […]

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News Tag Archives: Experiential

News Tag Archives: Experiential

Space and Nivea bring mass ‘Shower Karaoke’ to Cancer Research UK’s Race for Life

Creative agency Space has teamed up with Nivea to create ‘Shower Empowered” a liberating and immersive ‘shower karaoke’ experience as part of the skin care brand’s partnership with Cancer Research UK’s Race for Life. The campaign will drive awareness of NIivea’s shower and body care ranges by engaging consumers in a fun and celebratory experience. To bring the […]

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News Tag Archives: Experiential

Frukt and Foot Locker throw immersive launch party at Liverpool One

  To celebrate the largest Foot Locker in Europe opening in Liverpool One, the store threw a grand opening party for special guests and local influencers. Frukt and Octagon teamed up to bring the new store concept to life with an immersive and entertaining evening in early June. The opening party saw local artists Taya […]

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News Tag Archives: Experiential

CSM Live delivers Lidl Football Zone experience

After CSM Live delivered a successful campaign in 2017, the Lidl Football Zone has returned for 2018. The events aim to promote Lidl’s partnership with The FA, The Scottish FA and The Football Association of Wales and their grassroots football programmes. The Lidl Football Zone is also used as a great opportunity to showcase fresh, […]

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News Tag Archives: Experiential

Century, MKTG and Penguin Random House bring the Oval Office to Waterloo

The team at Century, Penguin Random House, and MKTG invited London commuters into a different kind of office this week, to celebrate the launch of The President Is Missing a unique collaboration between James Patterson and former President Bill Clinton. ‘The president is missing so what better way to communicate that than an empty seat […]

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News Tag Archives: Experiential

News Tag Archives: Experiential

Pepsico and RPM launch Alvalle with Gazpacho Gathering supper clubs

This summer, Spanish gazpacho brand Alvalle is encouraging us all to ‘Start something with Gazpacho’ as they launch their chilled starter in new markets across Europe. Working with independent creative agency RPM, Alvalle has launched a summer 2018 supper club series called Gazpacho Gatherings, where influencers and consumers come together in a relaxed, at-home setting […]

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News Tag Archives: Experiential

Benefit Cosmetics introduces the Hello Happy House

For Benefit Cosmetics, happiness is something that’s core to its DNA, so they are creating an endorphin fuelled event. Launching in London this June, the Hello Happy House is designed to take guests on a journey through the differing states of happiness. Featuring four interactive rooms, guests will have the chance to indulge in an immersive experience. […]

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