News Tag Archives: Experiential

Bluewater brews up a storm with Shepherd Neame experiential store

Landsec has announced that Shepherd Neame, Britain’s oldest brewer, has launched a seasonal pop-up brewery store at Bluewater, Europe’s leading retail and leisure destination. The 1,800 sq ft brewing boutique, open until July 5 2017, is located in the Upper Guildhall adjacent to Zara, and is designed to showcase the Shepherd Neame brand.  The store […]

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News Tag Archives: Experiential

YR Live activate on the YouTube Beach at Cannes Lions Festival

The annual 64th International Festival for Creativity is live from Cannes from June 17th-24th 2017. Celebrating creativity, experts in communications, marketing, entertainment design and tech are in Cannes to find out where the industry is heading and see stand-out creative work awarded at the event. A Lion is recognised the world over as the ultimate […]

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News Tag Archives: Experiential

Jaguar Land Rover and Gorillaz launch app to identify new talent via AR

Jaguar Land Rover and Gorillaz are working together to recruit the next generation of world-class electronics and software engineering talent with a code-breaking challenge found in the virtual band’s app. The best performers will be fast-tracked through the recruitment process, helping to meet Jaguar Land Rover’s ambition to employ thousands of bright new talents over […]

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News Tag Archives: Experiential

The Belvoir Balloon takes flight

Throughout summer  the Belvoir’s Little Drop of Lovely hot air balloon will be flying through the  skies at food and countryside festivals, including Bristol Balloon Fiesta. Belvoir cordials and whynot! thinkpeople have worked together to design and build a bespoke droplet shaped hot air balloon and a support mobile sampling area, where everyone can enjoy a […]

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News Tag Archives: Experiential

News Tag Archives: Experiential

Rekorderlig turns the UK ‘Beautifully Swedish’

People across the UK will get the chance to immerse themselves in Scandinavian style, drink and culture this summer and feel ‘beautifully Swedish’ as fruit cider brand Rekorderlig embarks on a 38-day ‘Lagom’ tour of the country. Inspired by the cool, effortless Scandinavian lifestyle, Lagom is the theory that ‘just enough’ is the perfect amount […]

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News Tag Archives: Experiential

The Economist expands #FeedingTheFuture campaign with ‘Fast Forward Food’ launch in New York, London and San Francisco

The Economist recently announced that it will expand its #feedingthefuture campaign with the launch of “Fast Forward Food” in New York City and London, and the launch of “Waste Not. Want Not” in San Francisco. The #feedingthefuture campaign is a part of The Economist’s live content marketing program that aims to attract new readers to The Economist through creative and […]

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News Tag Archives: Experiential

Sonos launches ReScored in partnership with Abbey Road Studios… with a little help from Amplify

Sonos is collaborating again with Amplify to help launch their wireless home cinema speaker, the Playbase. The campaign continues Sonos’ long-term commitment to giving listeners the high-quality experience they deserve, doing for film what Sonos has already done for music. Amplify and Sonos worked together to develop the ReScored concept, extending the brand’s partnership with Abbey Road […]

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News Tag Archives: Experiential

News Tag Archives: Experiential

NBA targets new audiences with new experience in Spain

NBA has launched its latest iteration of its European fan experiences ‘NBA Zone’, in partnership with leading Spanish bank BBVA. Developed and delivered by Wasserman’s Experience division for a second year, the activity features a specially created court and courtside experience, including three NBA and BBVA branded digitally-immersive domes, NBA talent, an authentic NBA wooden […]

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News Tag Archives: Experiential

Whole Earth reaches fitness fans with big sporting weekend

Whole Earth, the organic food brand from Wessanen UK, sponsored two sporting events during the second week of June,the Columbia Threadneedle World Triathlon in Leeds and Man V Horse in Powys, Wales. Over 5,000 competitors at the Leeds Triathlon, both amateurs and elite – including many of Team GB’s Rio Olympians and the Brownlee brothers who […]

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Freeman celebrates 90 years

As it celebrates its 90th anniversary, Freeman is continuing to build markets, connect people, support growth, and generate revenues for the world’s leading organisations. “Our 90th anniversary isn’t just about looking back on where we’ve been; it’s about where we’re going, and how, on behalf of our clients, we are transforming our business and the […]

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News Tag Archives: Experiential

Krispy Kreme celebrates the launch of Hershey’s Cookies ‘n’ Crème range at intu

Krispy Kreme has partnered with  Hershey’s Cookies ‘n’ Creme to launch a range of American inspired Cookies ‘n’ Crème doughnuts. To celebrate the launch, the brand has created a giant Las Vegas style slot machine which has been showcased at intu’s prime regional shopping centres. Customers visiting intu Braehead on 13 June will be in […]

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News Tag Archives: Experiential

Panasonic and Tom Kitchin host gourmet microwave meal dinner party

On Wednesday 7th June, Michelin-Starred Chef Tom Kitchin hosted an exclusive dinner for 40 influential guests which included MasterChef 2017 winner Saliha Mahmood-Ahmed and Team GB Rower Helen Glover for an intimate evening at London’s iconic Tower Bridge Walkway, with meals prepared using just a microwave. To shun the misconception that there’s an abundance of […]

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News Tag Archives: Experiential

Cobra launches ‘Brewed smooth for all food’ campaign with London Food Month

Molson Coors has launched a campaign designed to celebrate its beer brand Cobra’s strong connection with food. The ‘Brewed Smooth for all Food’ campaign begins during June’s London Food Month, where Cobra is the Official Beer Partner. Working with real world marketing agency Sense, the Cobra team will be bringing its ‘Flavour Room and Bar’ […]

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News Tag Archives: Experiential

Slingshot Sponsorship selected to uncover value for The Cateran Yomp

Slingshot has been selected by the Army’s national charity to provide valuation and long-term commercial direction for The Cateran Yomp. Entering its 7th year, The Cateran Yomp is an epic trek where teams of 3-6 people take on 54 miles in 24 hours across the rugged terrain of the Scottish wilderness, pushing both mind and […]

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Poundland launches Till on the Hill at Epsom Derby

Since the 1800s families have flocked to the Hill to experience the carnival atmosphere of the Epsom Derby. And now, as the people’s store, Poundland is looking forward to joining the People’s hill. Visitors will be able to learn about the rich history of the Derby and take part in race-themed games. Families will have […]

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Hendrick’s Gin celebrates World Cucumber Day

In celebration of World Cucumber Day, Hendrick’s partners with on-trade accounts to offer customers a Hendrick’s & Tonic in exchange for a cucumber On Wednesday 14th June, Hendrick’s Gin will recognise the true value of the cucumber by transforming the humble green fruit into exchangeable monetary units in celebration of World Cucumber Day. The gin […]

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Custom High Brew Liner embarks on maiden voyage during High Road Tour

High Brew Cold Brew, the ready-to-drink coffee brand, is touring the country in a refurbished, custom 1952 GMC Coach bus, fueling the masses with every pitstop High Brew Cold Brew Coffee is hitting the road this summer on their #HighRoadTour to prove #BusLife is far more enticing than #VanLife. Inspired by the brand’s spirit of […]

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Freya launches The Freya Spritz at summer events

Freya has announced its 2017 summer partnership programme, which will kick off on June 30th with the brand’s first festival activation at El Dorado Festival and will end at Oriole Bar with the brand’s inaugural Master Class, which will be open to the public. Freya’s summer season will showcase its latest serve; the Freya Spritz. Freya fans will […]

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BrewDog offers free beer for voters

BrewDog is  encouraging the wider public to use their vote on Election Day by offering a free beer to anyone who casts their vote on Thursday. To claim a free Punk IPA, voters need to take a selfie outside their polling stations and show it to bar staff at any UK BrewDog bar. Those who […]

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Eurotunnel Le Shuttle embarks on a ‘Mystery Tunnel’ multi-platform experience in partnership with agencies Ambient, OMD and Talon

Eurotunnel Le Shuttle has recently activated a two week campaign at Bluewater and Lakeside shopping centres to promote the many benefits of travelling to Europe by car with Eurotunnel Le Shuttle. The campaign, which was produced and delivered by experiential agency Ambient in partnership with OMD and Talon, looked to target a younger market of […]

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News Tag Archives: Experiential

Benefit Cosmetics launches the UK’s first brows and beauty drive-thru

This summer, Benefit Cosmetics will launch GlastonBrow – the first brows and beauty drive-thru, which will be giving away free Benefit goodies, brow waxes and festival essentials, on the route to Glastonbury. Experiential agency The Persuaders have designed and will be producing the drive thru, located on the main road to Glastonbury, GlastonBrow will be […]

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Pizza Hut Restaurants announced as headline sponsor of Upload 2017

The partnership sees PHR become Upload’s first headline sponsor, inviting YouTubers and their fans to ‘Taste Freedom’ via PHR’s experiential marketing activity. This includes full branding rights, a presence in the main gaming hall at the event and a competition for fans to meet the celebrated video gamers, The Sidemen. Attended by thousands of millennials […]

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News Tag Archives: Experiential

Purple Creative and Glenfiddich create interactive VR tasting for Global Travel Retail

  Glenfiddich and creative agency Purple Creative have created an interactive virtual reality HTC Vive whisky tasting experience called ‘Glenfiddich Virtual Infinity’ in airports around the world. The tasting allows visitors to virtually discover the infinite layers of flavours in each of Glenfiddich’s three Cask Collection whiskies and write their own 3D tasting notes in […]

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Liverpool ONE breaks new ground with exciting Summer installations

Grosvenor Europe has announced its 2017 enlivenment plans for Liverpool ONE, with a programme of events designed to create exciting, unusual and memorable experiences within the public realm at Liverpool ONE. The Luminarium led the activity. An inflatable maze for visitors to wander through that immersed guests in colour and sound, it was designed by […]

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Projection Artworks installs interactive poster-mapping spectacular for BT Sports at UEFA Champions League Final

BT previously announced its plans to once again make this season’s UEFA Champions League Final the ultimate viewing experience and available to all on TV, online and in 360-degree virtual reality.  To add to the spectacle in Cardiff and virtual engagement across the UK, Projection Artworks and BT Sport  teamed up to build a giant […]

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Produce UK and Hope & Glory PR open the world’s first Powerpuff Girls Emporium in London

New research reveals that only one in ten of all Superhero films have a female lead, and with brand-new episodes of The Powerpuff Girls on Cartoon Network, the ultimate sugar spice and all things nice squad  opened a Powerpuff Emporium in Central London, to celebrate kick-ass girls everywhere. Located in Soho, London – the three-day immersive experience, created by Produce UK for Cartoon Network in collaboration with Hope & Glory […]

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Families head to intu shopping centres for a hi-tech half term

intu provided a week of robot-building fun during a hi-tech half term of daily activities at their shopping and leisure destinations. The free events at 14 intu shopping centres nationwide, including intu Trafford Centre, intu Lakeside and intu Metrocentre, also included the chance to take part in robot races, robot dance classes and the opportunity […]

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YR Live launch Spongebob customisation booth at the Wonderland Shop

As part of a year-long Spongebob Gold campaign, the Spongebob Gold fashion collection was available from 18th May at the Wonderland Shop at 192 Piccadilly, London and online. The retail launch of the fashion line was celebrated with a launch party and late night shopping event featuring DJ Jodie Harsh. YR Live powered the experiential […]

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Lucozade Energy ‘Whoosh Hour’ gets Londoners moving with a free journey on London Underground with the UK’s First NFC Enabled Bottle

  On Tuesday 30th May, Lucozade Energy launched an NFC-enabled bottle that empowers Londoners to ‘Tap to Flow’ through the London Underground network. This is the first time in the UK an FMCG brand has delivered a contactless travel enabled product. Limited edition NFC bottles will be handed to commuters at Oxford Circus station during […]

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Vivo Becomes Official Sponsor of the 2018 and 2022 FIFA World Cup

The global smartphone brand Vivo announced its agreement with International Federation of Association Football (FIFA) to sponsor the FIFA World Cup for six years, covering two tournament cycles. This means Vivo will become the official sponsor of the 2018 and 2022 FIFA World Cups. Consecutive Sponsorship of Two FIFA World Cups As the official smartphone […]

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CSM appointed by Jaguar MENA for Dubai Opera remit

CSM has been appointed to manage Jaguar’s new partnership with Dubai Opera; Dubai’s first multi-format performing arts theatre. Jaguar has signed a three-year strategic partnership with the  venue to celebrate ‘The Art of Performance’. The collaboration with Dubai Opera gives Jaguar a stage on which to continue to deliver unforgettable sensory experiences for which the […]

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RPM puts the fun back into confectionery with new Mondelez campaigns

RPM has announced  two new campaigns for Mondelez brands Maynards Bassetts and Cadbury. The new Cadbury Dairy Milk campaign has launched to coincide with World Milk Day (June 1st) and runs through to the 25th. RPM will be taking a branded milk float to high profile shopping locations in London (Westfield White City), Newcastle, Birmingham (Bull […]

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News Tag Archives: Experiential

Clipper turns the volume up on Flavour That Sings with experiential campaign

Clipper Teas launched the second phase of its Flavour that Sings campaign with a unique afternoon tea event on 23rd May. The event included a live performance from the brand’s dedicated three-piece vocal group, The Clipperettes. Clipper, the Fairtrade and organic tea brand owned by Wessanen UK, has launched the second phase of its impactful Flavour that […]

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News Tag Archives: Experiential

TRO goes live at the BMW PGA Championship 2017

TRO welcomed visitors to the ‘BMW Championship Village’ at Wentworth Club on Thursday 25th May, as the BMW PGA Championship 2017 officially opened. TRO created an immersive BMW brand experience which combines a product showcase with a luxury bar, garden, BMW Owners’ Lounge and activities area. The agency has integrated BMW products into the overall […]

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easyHotel offers guests a ‘fake view’ for £1 a night

easyHotel, the super-budget international Hotel chain that offers a great night’s sleep from as little as £19.99 a night, is trialling fake window views of iconic London landmarks for guests at its Old Street Hotel.  The views enable guests to experience the majesty of some of the city’s finest landmarks without having to pay a […]

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Nākd brings wholefood revolution to commuters

To help spread the word of Nākd’s wholefood revolution, Nākd showcased their range of bars and nibbles on the streets of London to demonstrate that there is a Nākd bar for everyone. The ultimate lean, green, sampling machine took to the streets where members of the public picked from four lucky dip chutes, containing four […]

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Coors Light takes its Ice Cave to Glasgow

Building on its success in Sheffield, Birmingham and Dublin last year, beer brand Coors Light is  taking the Ice Cave from its TV ads to the Scottish city to coincide with other events. The Jean Claude Van Damme-led TV campaign will be live in Glasgow from 19-28 May, transporting locals into an  Arctic raver underworld […]

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News Tag Archives: Experiential

News Tag Archives: Experiential

Charlie Dimmock launches Monarch’s floral plane ahead of Chelsea Flower Show

Ahead of Chelsea Flower Show, TV gardener Charlie Dimmock joined forces with low cost airline and holiday company, Monarch to cheer up commuters with a giant floral plane at London Victoria Station and Birmingham Grand Central. The ex-Ground Force star and current presenter of BBC’s Garden Rescue unveiled the plane measuring nearly 15-foot-long and 15 […]

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Hot Pickle brings Guinness Export House to Dublin Airport

Diageo and Aer Rianta International (ARI) have announced a new partnership with the launch of the world’s first Guinness Export House at The Loop, Terminal 2, Dublin Airport. The concept is the first of its kind for the Guinness brand and aims to deliver a new innovative retail solution to the travel retail sector. Custom […]

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ASOS Blank Canvas campaign tours the world

This academic year 2016-2017, ASOS briefed student marketing specialists Seed to create a personalised Back to School experience for students across Europe, Australia and the US with the aim of establishing ASOS as the number one destination for fashion loving students. ASOS Blank Canvas was designed to champion creativity and individuality, inspiring students across the […]

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Maximuscle and Circle Agency ‘Make Gains’ at BodyPower Expo

Maximuscle called upon Circle Agency to activate its stand at this year’s BodyPower Expo, which enticed thousands of fitness fanatics over the weekend with free giveaways, product sampling and fitness challenges. The event was the first time Maximuscle’s latest products and flavours had been offered to consumers, and the on-stand sampling bar featured an array […]

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Event Concept | Veevers Carter to unveil experiential installation at RHS Chelsea Flower Show 2017

The Royal Horticultural Society (RHS) has appointed leading full-service event production and brand experience agency, Event Concept | Veevers Carter to produce an ambitious experiential activation within the Great Pavilion at the RHS Chelsea Flower Show 2017. The project will include a 215-square-metre installation celebrating achievements in gardening and design, as well as tying together […]

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Freeman ranked as one of the top 25 World’s Largest Agencies in Ad Age Top Agency Report 2017

Freeman has been ranked as one of the top 25 World’s Largest Agencies in the Ad Age Top Agency Report 2017. The agency has also been named a top U.S. agency across the experiential, promotion, and healthcare categories.  The findings include stats around the state of brand experience, which FreemanXP have summarised here.  Commenting on […]

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Tabasco and The Vurger Co. launch Aubergine themed pop-up

The Vurger Co. and Tabasco will be serving up a vegetarian friendly burger at a one day event to celebrate National Vegetarian Week. On Friday 19th May, Londoners can stop by Bishops Square, Spitalfields Market and sink their teeth into a new culinary creation with the debut of “The Auburger”. Aubergine sales soared by 18% […]

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Hot Pickle and Hovis embark on experiential roadshow

Hot Pickle are taking the Hovis Airstream on an experiential roadshow across seven cities.  The baking roadshow is Hovis’s most experiential campaign to date. Kicking off in Cardiff, St. David’s, Hovis will be serving warm slices of their wholemeal loaf, fresht from the oven, in a specially adapted retro 1962 Airstream trailer. Created by Hot […]

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Joe Root joins Jimmy Anderson by going into bat for Brut

Brut, the men’s grooming brand, has announced the appointment of England’s Test captain, Joe Root, as its new ambassador. This year Joe Root will line up alongside England fast bowler Jimmy Anderson, who has extended his deal with Brut after a successful year in 2016. Root joins a list of sporting greats who have represented […]

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Flashmat launches new technology for next generation photo booths

Flashmat has launched new features to bring its modern photo booth functionality to the UK. Flashmat operates over 150 photo experiences across Europe per month including store pop-ups, trade fairs and festivals. Flashmat’s new technology helps brands to utilise the latest trends in selfie and digital photography – the booths can create GIFs, record video […]

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intu releases origami money birds to surprise shoppers

Hundreds of origami birds worth thousands of pounds have been folded and set free by intu across its 14 shopping centres around the country following new research revealing that unexpectedly finding money is the nation’s most joyful surprise. A team of experts spent over 130 hours folding hundreds of origami birds worth £10 each, which […]

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Eulogy launches events and experiential service

Eulogy has announced  its new events and experiential offering, launching with clients including Brown Forman brands Jack Daniel’s and Chambord as well as the Molson Coors world beers portfolio. The launch reflects the rise in the “experience economy” with consumers, especially millennials, increasingly desiring memorable experiences that they can share with their peers. According to […]

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Sense launches The Economist #feedingthefuture campaign in New York

Real world marketing agency Sense has established its U.S. presence with a new office in New York, along with the April launch of experiential campaign #feedingthefuture for The Economist. Sense won The Economist’s North American business in late 2016 following a competitive review, and Sense London has been the agency of record for the company […]

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Electric Car Experience to join centre:MK under £9M government funding

Joint owners AustralianSuper and Hermes Investment Management, the £30.6 billion manager committed to delivering holistic returns – outcomes for its clients that go far beyond the financial, has announced that centre:mk will debut Milton Keynes Council’s Electric Vehicle Experience Centre (EVEC). The EVEC launch comes as part of the wider Milton Keynes Go Ultra Low […]

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Acer launches Spin to Win and Swift Thinking experiential campaign

Acer are launching a week long experiential campaign in Westfield Stratford. The event is set to appeal to a wide range of shoppers, with the stand split into two sections; ‘Spin to Win’ and ‘Swift Thinking’ – named after Acer’s Spin and Swift laptops. Managed by experiential agency Agent42, the campaign will promote the Acer Spin […]

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Dove announces new partnership with British Tennis

Dove has announced a year-long brand partnership with The Lawn Tennis Association (LTA). As the Official Female anti-perspirant of British Tennis, Dove will keep fans feeling fresh at the tennis as it distributes over 60,000 samples of its new Go Fresh Pear & Aloe Vera deodorant to attendees, as well as providing products for tennis […]

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Marcus Rutherford Foundation and Peugeot Tour arrives at the London Motor Show

Peugeot and the Marcus Rutherford Foundation/Young Adult Cancer Trust were out in force at this year’s London Motor Show, raising awareness of the support network available for young people with cancer and encouraging blood and bone marrow donors to come forward. The one-of-a-kind Marcus Rutherford Foundation Peugeot Boxer van, donated by Peugeot, was on display as […]

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Wonder London brings Google to life in its largest cloud event in Europe

The largest Google Cloud event in Europe, Google Cloud Next, took place in London. Developed with independent events agency Wonder London, the two-day conference marks the start of a six-stage series spanning the continent. Google Cloud Next invites tech leaders, developers and IT decision-makers to explore the latest innovations in cloud technology, while experiencing what […]

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whynot! thinkpeople remixes The Ministry of Sound for blu

whynot! thinkpeople have put vapers first by partnering blu and Ministry of Sound to revolutionise the choice between smoking and vaping in the flagship London club. From now through to April 2018, whynot! thinkpeople have secured blu the exclusive rights to sell and sample vaping products within the dance venue. Clubbers will have the option […]

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Sense brings McVitie’s sharing moments to the Nation

McVitie’s has launched a four-week tour focusing on major cities and events, sampling their new sharing snack, McVitie’s Digestives Nibbles. As well as taking away free 120g packets of three varieties of the biscuit snack, consumers were treated to a surprise encounter with the  baby seal puppet from the brand’s TV campaign. “This tactical and effective brand experience […]

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Unlimited Group launches Bristol-based Prophecy Unlimited

EMO Unlimited and The Real Adventure Unlimited, the Bristol-based agencies owned by the Unlimited Group, are joining forces to create a new agency, Prophecy Unlimited. The move will create an agency of 200 people, making it among the largest in the UK outside of London at a time when the Unlimited Group is keen to […]

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Banana Kick embarks on Fuel for School campaign

Banana Kick has worked closely with Fuel for School, a partnership between The Real Junk Food Project and Richmond Hill Primary School in Leeds, to maximise their exposure when they participate in the Tour de Yorkshire 2017 – taking their message to over 2 million people across the three day event. The programme, led by headteacher Nathan Atkinson, […]

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TRO & Fuse win Nissan UEFA Champions League Fan Experience Activation

TRO & Fuse have been jointly appointed by Nissan to run the global car manufacturer’s experiential activation at the UEFA Champions League Final in Cardiff, June 2017. The two agencies, who have worked together for the Berlin 2015 and Milan 2016 Finals, will work together to bring to life Nissan’s innovative partnership with UEFA Champions […]

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Maserati Instagram campaign celebrated with immersive event in London

Maserati celebrated its Instagram takeover campaign at an event at The Vinyl Factory in the heart of London’s Soho, with live music performances from Tallia Storm and Hollie Stephenson, and an immersive journey through food and drink inspired by Maserati’s newest model; the Levante SUV. Maserati took the opportunity to announce at the event the […]

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Hope&Glory brings Barclays Cashback Van to the Nation

Barclays is bringing a coffee van with a difference across the UK. Following a study conducted by the bank that reveals 41% of Brits would prioritise cash or cashback over any other form of deal, the van will allow customers to buy a coffee and a croissant for £3, giving them £7 (and their breakfast) […]

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Tough Mudder for Jeep created to launch limited edition renegade

Jeep and Tough Mudder have put their expertise and innovation commitment to the test after partnering to create the first ever ‘Tough Mudder for Jeep’ to launch the limited edition Renegade Tough Mudder. To celebrate Jeep’s fourth year sponsoring the UK Tough Mudder series, Jeep released 100 of the special limited edition vehicles, which went on […]

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World’s first AI ambassador created for Romania

The complex algorithm uses machine learning, and was created by a diverse team of developers, designers and data analysts over the course of six months. Romanians have been  feeding the ROMBOT with their wisdom and knowledge. So far,  they have  provided over 1.5 million answers since the data gathering phase was launched on December 1st, […]

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Shaun the Sheep enters the virtual world with VR movie

Aardman have released the first ever Shaun the Sheep VR experience Shaun the Sheep Movie Barn VR.  The free app is available from Google Play and the Apple App Store and viewable through light mobile headsets, such as Google Cardboard. It has been reported that by 2018 the total number of active virtual reality users […]

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Heinz celebrates Beanz Meanz Heinz 50 year anniversary with pop up café

To celebrate 50 years of its iconic advertising slogan ‘Beanz Meanz Heinz’, Heinz has launched a Beanz Meanz Heinz pop up café in Dublin city centre. The ‘Beanz Meanz Heinz’ pop up café offers complimentary meals for fans. The free ‘Beanz Meanz Heinz’ Dublin café opened from April 24th at 33 Wicklow Street and remained […]

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The Firestone Music Tour is back for the summer

This summer, Firestone is hitting the road to bring musicians and music-lovers together, featuring festival appearances at Download in Leicestershire and Vantastival in Drogheda in June. The Firestone Music Tour gives Firestone the opportunity to connect with music-lovers from across Europe via authentic music experiences. Firestone will be bringing its range of tyres  and many […]

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FormRoom launches Fenty by Rihanna collection with immersive retail pop-up

To celebrate the launch of the ‘Fenty by Rihanna’ SS17 Collection FormRoom worked alongside PUMA to design, produce and install a series of pop-ups across the UK and Europe, at retailers including Selfridges, Offspring, JD Sports and Lifestyle Sports. Taking inspiration directly from the catwalk show, which Rihanna as Creative Director describes as ‘Marie-Antoinette at […]

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iMP take Tastecard on Great British Food Festival tour

Tastecard  have commissioned iMP to design and build a mobile experiential solution to visit the Great British Food Festival events, for which Tastecard are the headline sponsors. iMP have designed and built the unit from the ground up with a tight timescale of only four weeks to turn it around. The installation is based on […]

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The Bridges installs bullet time rig for Sunderland runners

Runners taking part in the Sunderland 10k can have a unique reminder of the day – thanks to state-of-the-art camera technology. On Sunday 7 May the city’s Bridges shopping centre is installing a bullet time rig for the day – one of only two in the UK – which captures 360 degree imagery in a […]

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Smith & Sinclair provide bespoke cocktails at The Wonderland Bar

Les Enfant Terribles and ebp launched The Wonderland Bar on Thursday 20 April which runs alongside the immersive theatrical experience “Alice’s Adventures Underground” at The Vaults at Waterloo. Open Tuesdays to Sundays until Saturday 23 September 2017, The Wonderland Bar is the new Alice in Wonderland inspired pop-up bar, based in the atmospheric tunnels underneath Waterloo Station. […]

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Blackjack Promotions spreads love from Paddington

Network Rail, GWR and Heathrow Express brought in specialist experiential agency Blackjack Promotions, working in partnership with Magnet Harlequin, and Paddington Bear to help spread the love around at Paddington Station in the run-up to Valentine’s Day 2017. The ‘Love Paddington’ festivities saw Network Rail, GWR and Heathrow Express celebrate the recent improvements to the […]

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Porsche Life store opens at Liverpool One

Grosvenor Europe (Grosvenor) has announced that Porsche has opened its Porsche Life installation on Liverpool ONE’s Peter’s Lane.  The 3,000 sq ft pop-up will be open until June 4 2017. The interactive store has been designed to immerse visitors in the Porsche brand.  Gesture control screens reveal the world of Porsche and the store also […]

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Robinsons Fruit Shoot and iD embark on integrated campaign

Robinsons Fruit Shoot has launched a new campaign in a contemporary approach aimed at driving relevance amongst parents. The fully integrated, global campaign; It’s My Thing, celebrates real children doing what they’re passionate about, championing their self-expression and individuality and inspiring parents to support kids in finding their ‘thing’. The campaign creative of It’s My Thing is borne […]

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News Tag Archives: Experiential

News Tag Archives: Experiential

Bud Light and Seed Marketing embark on ‘We’re Here’ UK Tour

The Bud Light We’re Here 108 date tour will be visiting cities across the UK, including London, Manchester, Cardiff, Leeds, Liverpool and Newcastle, announcing the arrival of the beer brand into the UK. The tour sees the Bud Light event team creating  an immersive atmosphere in which to sample the drink. A serving of ice cold […]

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News Tag Archives: Experiential

Halifax partners with Kinetic to deliver an interactive Thunderbirds mobile experience across the UK

Mobile-interactive digital screens to tour UK shopping centres in Newcastle, Manchester, Cardiff, Kent, Derby and Bristol Halifax has collaborated with Greenhouse GroupM and Kinetic, the global leader in contextually connecting and activating audiences on the move, to create a mobile-interactive Thunderbirds-themed game as part of a wider campaign to reach those people who aren’t ordinarily […]

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News Tag Archives: Experiential

Durex stages protest across London as part of Orgasms for All campaign

New research released by Durex has revealed the scale of orgasm inequality in the UK. Durex surveyed over 2,000 people across the nation to find out what makes people tick in the bedroom and the results reveal the scale of the so called ‘orgasm gap’. The research uncovers the wide range of factors that are […]

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News Tag Archives: Experiential

iMP builds Kiss-O-Meter for Rihanna’s fragrance launch

To support the launch of Rihanna’s new fragrance, Riri Kiss, experiential agency iMP were commissioned to design, build and tour The Kiss-O-Meter. iMP designed the unique experiential concept, created the software and built the Kiss-O-Meter, which embarked on a nationwide experiential tour. The Kiss-O-Meter featured a touchscreen which engaged with shoppers and asked them one […]

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News Tag Archives: Experiential

Fairy’s new digital installation shows the power of a single drop

Fairy wanted to come up with an engaging way to showcase its unique mileage messaging: ‘one drop of Fairy has the power to last and last.’  With the help of their lead creative agency, Publicis New York, they built a larger than life art installation to show just how far one drop of Fairy Liquid […]

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News Tag Archives: Experiential

Flymo and McCulloch launch intu shopping centre campaign

intu has partnered with Flymo and McCulloch to deliver a brand-engagement campaign at three UK shopping and leisure destinations. The garden power tool brands are launching pop-up gardens at intu Lakeside, intu Trafford Centre and intu Metrocentre during April and May to promote their newest gardening products to the centres’ high footfall of customers. The […]

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News Tag Archives: Experiential

Nick Jr. characters come to life at intu in augmented reality game

intu has added augmented reality technology to its in-centre app as it launches a new family experience bringing Nick Jr. characters to life at its centres this Easter. Created in partnership with Nick Jr. as one of a series of activities taking place at intu centres, the game has been designed to capture the imagination […]

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News Tag Archives: Experiential

Pearl Drops launches six month Look.laugh.live partnership with Look

Pearl Drops has launched a six month partnership with Look called Look.laugh.live. The partnership includes a Look Influencer campaign, native editorial content (both in print and online) as well as a digital and print advertising campaign. Chorus, the specialist partnerships division at Maxus, brokered the activity which runs until September. The advertising creative is created […]

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News Tag Archives: Experiential

Full Fat’s fifth year sees a summer of festivals and events in the UK and Europe

Agency Full Fat’s festival line-up includes: Field Day- Victoria Park, June 3rd, Tinie Tempeh’s Disturbing Ibiza- 9thJuly- 8th September, Ushuaia Ibiza, Mighty Hoopla- 4th June, Victoria Park and Gala 28th May 2017, Brockwell Park, London. The addition of these brands to the Full Fat roster further highlights the agency’s position at the forefront of the […]

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News Tag Archives: Experiential

MKTG and Gore-Tex bring 5D experience to Westfield London

Outdoor apparel brand Gore-Tex is staging a 5D experience at The Atrium in Westfield London. The multi-dimensional brand experience, created and produced by MKTG, will allow visitors to test the range of resistances and efficiencies of the revolutionary Gore-Tex fabric in some incredible environments. The Gore-Tex  Brand 5D Experience will fully kit out visitors with […]

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News Tag Archives: Experiential

Nestlé Aisle of Wonder returns to Westfield

 Nestlé Breakfast Cereals are mixing up breakfast time once again.  The  pop-­‐ up cereal experience, Aisle of Wonder will be back in action over Easter with a new twist on last years activation. The experience will be at Westfield Stratford until 23rd April – visitors can start the day with a complementary pick and mix […]

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News Tag Archives: Experiential

OnePlus launches Dash Energy drink for April Fool’s Day

The Dash Energy Drink claimes to “unlock a person’s hidden potential” as well as being nutritional. OnePlus is using the “a day’s power in half an hour” slogan to market the energy drink. Claiming drinking the energy drink eliminates the need to sleep for eight hours to recharge, the slogan echoes the original Dash Charge […]

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News Tag Archives: Experiential

Ambient team up with Bumble for Oxford vs Cambridge Boat Race

Experiential marketing agency Ambient teamed up with dating app Bumble to deliver an experiential campaign at the Oxford vs Cambridge Boat Race. The campaign saw race goers being treated to free drinks as they watched the two historic teams compete along the Thames. Guests were also able to enjoy a GIF photo booth inside a Bumble […]

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News Tag Archives: Experiential

Penguin Living opens Pop-up Shop at Paddington Central

Penguin Living is bringing its books and expert authors to the brand new outdoor reading space at Paddington Central. They are running their first ever pop-up bookshop every day from the 3rd – 7th April 2017. Every lunchtime Penguin Living will be hosting a free workshop between 12 and 2pm with a different Penguin Living […]

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News Tag Archives: Experiential

TRO launches Lucozade Zero and Missguided partnership

Lucozade Zero and fashion retailer Missguided has announced a collaboration, which will be brought to life through on-pack promotion and experiential marketing. TRO is activating a multi-faceted campaign entitled ‘Zero to Pay’, which will offer consumers a multitude of perks, giveaways and discounts – all of which can be unlocked through an on-pack promotion on […]

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News Tag Archives: Experiential

The Persuaders and Benefit cosmetics open all pink shop for Bold is Beautiful Project

Benefit Cosmetics’ annual philanthropy initiative – the Bold Is Beautiful Project – returns this spring with a pink twist. The pop-up opened in London’s Covent Garden on Friday 31st March before touring three other cities across the UK during April. The Persuaders have worked in partnership with Benefit to create the #RaiseABrow charity shop which […]

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News Tag Archives: Experiential

Greenpeace teams up with Alchemy for new VR app

Greenpeace UK has teamed up with Alchemy VR  for the launch of its first VR  app, ‘Virtual Explorer’. Through a range of 360-degree immersive films, the app gives supporters the chance to experience places like the Amazon and Arctic first-hand, and take action to defend them. One of the films, Munduruku: The Fight to Defend […]

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News Tag Archives: Experiential

Olazàbal and PVE score at the Etihad Stadium

Provision Events (PVE) scored a massive hit during the huge Premier League clash between Manchester City and Liverpool at the Etihad Stadium on Saturday, March, 20 as José Maria Olazàbal was interviewed by Sky Sports inside the simulator. Manchester City and The Open recently agreed a partnership to promote the world’s oldest golf competition, which […]

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News Tag Archives: Experiential

FMBE’s Brand Engagement Week launch is roaring success

Field Marketing and Brand Experience’s Brand Engagement week went off to a cracking start as Industry leaders from around the country assembled at The Woodman, Highgate, for an evening of food, drink and networking. Simon Burton compèred the FMBE pub quiz which saw more than 50 attendees go head to head to demonstrate their wealth […]

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News Tag Archives: Experiential

Bridgestone UK announces Olympic partnership activation campaign

Bridgestone has launched the UK brand activation of their campaign Chase Your Dream, No Matter What as an official International Olympic Committee Partner through 2024. The motivational campaign aims to encourage people of all ages, abilities and passions to find the strength to chase their dream and overcome the obstacles they face on life’s journey. […]

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News Tag Archives: Experiential

RPM Launches Cadbury Egg Hunts Campaign at National Trust Properties

RPM have revealed new details of Cadbury’s Great British Egg Hunt in partnership with the National Trust and National Trust for Scotland. The annual Easter egg hunt, which launches on Friday 14th April and runs nationwide over the Easter weekend, forms part of Cadbury’s wider seasonal campaign. Building on the natural association between the brand […]

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News Tag Archives: Experiential

Bosch launches 3D ad campaign at Piccadilly Circus tube station

Bosch Home Appliances has launched a 3D advertising campaign at Piccadilly Circus Underground Station to promote its range of i-DOS washing machines.  Devised and activated by integrated marketing agency Bonfire Creative Intelligence, the campaign takes over two shop units in the ticket hall and utilises various other ad spaces throughout the station.  One unit, dressed […]

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