News Tag Archives: Experiential

News Tag Archives: Experiential

News Tag Archives: Experiential

Cadbury Creme Egg hacks some of the UK’s biggest brands for ‘Easter egg’ hunt around Waterloo Station

Cadbury Creme Egg has partnered with some of the UK’s biggest brands to launch a takeover of out-of-home sites around London’s Waterloo Station. The initiative was developed in partnership with creative agency Elvis. The ad-takeover aims to build on the momentum behind this year’s Creme Egg Hunting Season campaign, which sees Cadbury Creme Egg hacking the […]

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News Tag Archives: Experiential

Backlash and Next Retail launch Happy Go Denim Launderette

Next retail and Backlash Creative have created the bespoke ‘Happy Go Denim’ Launderette, a place for guests to discover their perfect piece of denim. Denim Experts were on-hand to help shoppers find the perfect style of jeans to fit their shape. Grazia editors  chose their favourite picks from the latest Next items and were on […]

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News Tag Archives: Experiential

The Bullring Estate shines a light on Birmingham

The Bullring Estate, Birmingham’s shopping destination that comprises the Bullring, Grand Central, and Link Street, is hosting an awe-inspiring Festival of Light, from Friday 1stMarch to Sunday 10thMarch. Shining a light on the UK’s second biggest city, the event has transformed the estate’s St Martin’s Square and balcony with interactive light installations. The multi-sensory experience […]

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News Tag Archives: Experiential

Meridian Foods create immersive Shoreditch pop-up

Meridian Foods will be unveiling a pop-up coffee shop at Box Park in Shoreditch, London. From 15-17thMarch visitors will receive a free Rich Roast peanut butter coffee and cookie in return for sharing a #MeridianMoment. The pop-up coffee shop will showcase and educate consumers on the new flavour profile of their Rich Roast range, plus […]

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News Tag Archives: Experiential

Alpro unveils world first fully edible takeaway

The ‘Plant-Based Bucket’ – aka. ‘PBB’ – offers a plant-based twist on a traditional chicken n’ chips meal deal; with mushroom ‘nuggets’, sweet potato fries and a creamy garlic dip served in packaging made from a secret combination of nuts, seeds and spices. Created by Alpro, ‘PBB’ will launch in London and Manchester on Plant […]

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News Tag Archives: Experiential

Taggarts the driving force behind European Athletics Championships

Taggarts Motor Group is celebrated the success of British athletes at the European Athletics Indoor Championships in Glasgow, which saw it provide an official fleet service. The three-day event at the Emirates Arena, saw a host of British athletes come away victorious, including 25-year-old Scot Laura Muir, who won the 1,500m and 3,000m events two years […]

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News Tag Archives: Experiential

Seven Dials celebrates #BalanceforBetter for International Women’s Day with dedicated week of events

  Shaftesbury has announced Seven Dials is set to host a week-long celebration for International Women’s Day in March, in support of the West End destination’s overarching 2019 theme of #Balanceforbetter. A wide variety of initiatives, including a dedicated hub and collaboration with Scarlett Curtis – feminist activist and author – will take place, alongside activations by numerous […]

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News Tag Archives: Experiential

Tom Odell and Julius Meinl invite the public to Pay with a Poem

This World Poetry Day, Viennese coffee roasters Julius Meinl, in partnership with platinum selling singer songwriter, Tom Odell, are asking people to take time out from the digital world and find a moment of inspiration, putting pen to paper with a poem. The opportunity comes as part of the popular Pay With A Poem initiative, now in […]

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News Tag Archives: Experiential

Krispy Kreme unveils its ‘Magic in the Middle’ Pop-up

  Krispy Kreme’s indulgent doughnut playground pops up this March. The two-day experience is located in the heart of Leicester Square. Guests enter through the middle of the doughnut to discover a deliriously delightful and delicious space, Filled with intriguing surprises, including the new Krispy Kreme Original Filled doughnuts. Doughnut aficionados should bring their imagination and […]

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News Tag Archives: Experiential

Online sponsorship marketplace, Connexi, finds the perfect match between Middlesex Cricket and JMAN Group

Connexi – the online sponsorship marketplace – has announced the partnership between Middlesex Cricket and Management Consultants, JMAN Group, that was secured via the platform. The partnership was sourced using the real-time data, fan behaviour insight and detailed search functionality that Connexi offers brands looking to source the best partnership opportunities for them.  Middlesex’s Royal London […]

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News Tag Archives: Experiential

Zipcar For Business’ campaign targets SMEs at three London events

Zipcar UK, the car sharing network that gives companies and consumers quick and easy access to a range of shared vehicles, has launched a campaign to engage with key business audiences at a series of London events.  Zipcar for Business were present at the Professional Beauty Show, from 24-25 February, the UK’s largest beauty and spa […]

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News Tag Archives: Experiential

Jack Morton creates immersive MWC experience with Sony Mobile

  Jack Morton was appointed by Sony Mobile to create its experience at Mobile World Congress (MWC). The brand and agency have worked together at the event for nine consecutive years. MWC, the premiere mobile industry gathering, takes place at Fira Gran Via, Barcelona from the 25 th to the 28 th February. At this year’s MWC, Sony Mobile […]

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News Tag Archives: Experiential

Collider showcases versatility of Seat’s Tarraco at Westfield

Independent creative experience agency Collider has joined forces with Seat to launch its new SUV vehicle. The experiential campaign provided the public with its first chance to see the Seat Tarraco ahead of the official launch weekend, 22-24 February. The activation runs through until 3 March at Westfield Stratford City. As well as offering shoppers the chance […]

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News Tag Archives: Experiential

Alpro goes big on samples: Plant Power pioneer hits the road with immersive experience

Alpro is kicking off its biggest ever sampling campaign in a bid to encourage even more shoppers to ‘Go Big On Plants’ in 2019. The activity will see 350,000 samples delivered into the hands of shoppers nationwide during February and March. The tour started with an immersive ‘plant-based pop-up’ in Birmingham’s Bullring on 16th February, which will […]

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News Tag Archives: Experiential

Lego Wear and Snap Inc launch AR store with nothing in it

The pop-up lets guests step into a shoppable AR experience on Snapchat, as it launches a limited-edition Lego Wear clothing line for adults. Kabooki, the company behind the Lego Wear license, is launching a limited edition collection for adults, at a playful pop-up in London – a shop with nothing inside it except a Snapcode – […]

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News Tag Archives: Experiential

The Fairtrade Foundation launches secret hot chocolate salon

Marking the start of Fairtrade Fortnight, the Fairtrade Foundation is set to unveil the world’s first secret hot chocolate salon, hidden inside an unassuming East London newsagent this February. Within the magazine racks and behind the countless snacks, inquisitive chocolate lovers will be invited to press a secret button that will see the shop floor rotate 180 degrees and […]

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News Tag Archives: Experiential

Jameson appoints Jack Morton Worldwide as global experiential agency of record

Jameson, the world’s favourite and fastest growing Irish whiskey, has appointed brand experience agency, Jack Morton, as its global experiential agency of record. The appointment was made following a competitive pitch process and is effective immediately. This is a new working partnership for the Pernod Ricard-owned brand, which has not previously had a global experiential […]

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News Tag Archives: Experiential

Event Production Show gets set with Brand Experience Theatre

This year the Event Production Show has fully embraced Brand Experience with its dedicated Brand Experience Theatre with FMBE’s Frank Wainwright taking the stage at 11.15 on Wednesday 27th February. Not only that but EPS are producing the FMBE Gallery, 14 photographs chosen by Frank from FMBE’s 2018 entries. These photographs capture the best in  Brand Experience […]

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News Tag Archives: Experiential

News Tag Archives: Experiential

CSM Live creates two-tier experiential fanzone for British Airways at Twickenham

CSM Live has designed, produced and is managing a two tier fanzone, with bars and rugby challenges, for British Airways at Twickenham to help celebrate their 100-year anniversary and to ramp up the excitement and enjoyment around England’s home games. Celebrating their centenary milestone, and as the Principal Partner to Twickenham Stadium and the Official […]

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News Tag Archives: Experiential

Aussie saves the UK’s FML moments with new #GreatHairThough campaign

Haircare brand Aussie has announced new research revealing the most common FML moments experienced by Brits. The study marks the launch of Aussie’s new brand campaign – Great Hair Though – whilst Aussie knows it can’t fix daily disasters, it can give  great hair and turn those awkward moments into funny stories to share with […]

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News Tag Archives: Experiential

Showpad welcomes new sales leaders to spearhead continued rapid growth in the UK

Showpad, the sales enablement platform for modern sellers, has welcomed Jim Preston, Iain Masson and Tim Norman into three new strategic roles within its London office. Together, they will be responsible for driving Showpad’s sales in the UK, cultivating high-performance teams that are focused on building relationships with enterprise and mid-market customers. In just six […]

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News Tag Archives: Experiential

Facebook Watch opens The National Paw-trait Gallery

Facebook Watch opened London’s first National Paw-trait Gallery, designed especially for  four-legged-friends, with portraits hung at both human and dog eye level, commemorating famous, inspirational and talented dogs from around the globe – a cultural day-out for man’s best friend. The exhibition, which marks the launch of Facebook Watch’s bid to find the ‘World’s Most […]

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News Tag Archives: Experiential

The Brave Few and Different Dog Revolutionise ‘A Dog’s Dinner’

The Brave Few, brand experience agency, brings healthy dog food start-up, Different Dog, to pet trade show PATS at Sandown, February 10-11, 2019. Different Dog is the first pet food company to hand cook different recipes each week, sourcing fresh human-grade produce and seasonal ingredients. With dishes including Lamb Hotpot, Comforting Chicken and Keep Me […]

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News Tag Archives: Experiential

News Tag Archives: Experiential

Road Respect No Look, No Touch, No Phone Campaign

Road Respect, of the Northumbria Safer Roads Initiative, have released their hard-hitting No Look, No Touch, No Phone campaign video on social media and YouTube. The multi-media campaign stretched across 6 months, utilising ‘Last Texts’, messages sent by drivers who unfortunately died as a result of using their phone at the wheel. It started with […]

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News Tag Archives: Experiential

Starbucks embarks on sampling tour

To mark the launch of the Blonde Roast Espresso – the new roast that’s smooth but packs a punch – Starbucks is touring the country, giving people the chance to try out its latest blend of coffee for free. From Tuesday 5th February, the eye-catching coffee van will appear in select locations in London, Manchester […]

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News Tag Archives: Experiential

Social Vend supports Ariana Grande’s new fragrance launch

To promote the launch of Ariana Grande’s new fragrance ‘Cloud’ guests were invited to 9-11 Shorts Gardens to step into the glowing world of Ariana. Once inside, guests could immerse themselves in interactive photo areas and share their content with the #ArianaGrandeCloudUK tag. The experience centred around a custom interactive vending machine, the Vendmax created by London […]

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News Tag Archives: Experiential

Lego stores urge public to join their Master Builders in creating a giant Emmet

To celebrate the release of The Lego  Movie 2: The Second Part, The Lego Stores in UK and Germany are taking Emmet, the hero of Bricksburg, to Newcastle Metrocentre and Manchester Arndale. With official Master Builders flying in from the US,  Lego fans will be able to build with them and construct a giant 8ft model of The Lego Movie […]

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News Tag Archives: Experiential

Benefit Cosmetics launches the ultimate wing shop serving chicken and liner

Roller Liner, the new liquid matte eyeliner from Benefit Cosmetics, gives benefit fans a perfect long lasting winged look, so to celebrate, they brought the product to life with extra wings. A dedicated pop-up shop for foodie fashionistas. Just Wing It, was not the average chicken shop. An unlikely duo, the ultimate fried chicken acted as Benefit’s very own […]

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Contact FMS embarks on Kellogg’s uni roadshow

Contact FMS have deployed proactive brand ambassadors to hand out 9,000 free samples of Kellogg’s Squares and encourage students to destress and have fun on extreme sports simulators, which include GT sports cars, snowboarding and skiing. The event is part of a much bigger campaign, this section is running in four universities across the country, Northumbria, […]

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Mrs Crimble’s to cause a stir on social media with Topless Baker partnership

Mrs Crimble’s, the gluten-free brand owned by Wessanen UK, has announced a partnership with digital influencer, the Topless Baker, on a social media campaign that aims to introduce more cake lovers to free-from bakery. Through his Topless Baker social channels, Matt Adlard – a self-taught baker – shares his  homemade creations with his many  followers. […]

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The Economist expands on new brand TV ads with experiential activation

The interactive experience provides commuters with answers to the questions posed in The Economist’s ‘Never Stop Questioning’ TV ads   The Economist, a leading source of analysis on international business and world affairs recently expanded on its new ‘’Never Stop Questioning’ TV commercials with a companion experiential activation at London Victoria train station.    The experience […]

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News Tag Archives: Experiential

gemsatwork expands network

Innovative sampling and employee reward business gemsatwork expands its network to include 4 million consumers and 10,000 UK offices. gemsatwork is on a mission to challenge the face of sampling – and has announced that its network has grown to include four million consumers and 10,000 UK offices who can be reached through its innovative […]

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News Tag Archives: Experiential

BeMyEye acquires Russian Image Recognition provider, Streetbee

BeMyEye acquires Russian Image Recognition provider Streetbee from BeMyEye on Vimeo. BeMyEye, provider of crowdsourced retail execution monitoring services, has announced the acquisition of Russian crowdsourcing and Image Recognition provider, Streetbee. The combination of crowdsourcing and Image Recognition allows BeMyEye to launch Perfect Shelf, a game-changing retail execution monitoring product that enables Consumer Goods companies […]

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Zenith launches global culture initiative on Blue Monday

Zenith wants to make the world a more positive place. Blue Monday – the third Monday in January – is known as the saddest day of the year, so Zenith offices around the world worked together to bring happiness to their communities. On 21 January, Zenith encouraged its more than 6,000 employees across the network to […]

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Yorkshire Water unleashes an eight-foot-tall monster fatberg and call it ‘The Wipesaur’

Yorkshire Water has launched it’s 2019 integrated blockages campaign by challenging hotspot areas to become blockage free. The campaign consists of outdoor and social advertising, a fleet of community engagement teams, interactive experiential events, an eight-foot-tall ‘Wipesaur’ and a community fund of £40,000 for the hotspot area that that has the lowest number of blockages […]

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News Tag Archives: Experiential

PMI’s Mission Winnow goes full throttle with Ducati Corse for 2019 MotoGP

Philip Morris International Inc has announced that its Mission Winnow initiative is expanding in 2019 to include the Ducati Corse racing team. Mission Winnow is a PMI-led campaign to raise global awareness of their passion and determination to constantly improve and evolve, as well as highlight the power of science, technology and innovation to build a […]

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Bandersnatch pop-up snatches the attention of Grand Central visitors

The Bullring Estate, Birmingham’s iconic shopping destination that comprises the Bullring, Grand Central, and Link Street, has announced that cult-favourite series Black Mirror, in partnership with Netflix, recreated the iconic 1980’s game store from the choose-your-own-adventure drama Bandersnatch last week. The 1,196 sq ft Grand Central unit was chosen as one of two Bandersnatch pop-ups in […]

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Highjam Marketing help banish the January blues with colourful Nākd campaign

London and Manchester commuters were greeted with a ‘Mind-Blowing’ sight on their journeys to work this morning as commuters with wildly tousled hair and brightly coloured faces appeared across the city during the morning commute in a campaign for healthy snack brand Nākd. The unusually colourful commuters were spotted across the city waiting for buses, riding […]

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Believe Advertising aces the PR for Seiko’s surprise stunt with Novak Djokovic

PR, advertising and events agency, Believe Advertising, has been appointed by Seiko, to manage publicity for the watch brand’s international surprise PR stunt with Novak Djokovic, held in Melbourne, Australia. Novak Djokovic, the top-ranked ATP star, took time out of his training schedule to meet his most challenging opponent yet – himself. The world’s number […]

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Marvel legends assemble to inspire the next generation of super heroes

The Government’s Year of Engineering campaign, led by creative agency 23red, assembled Marvel Super Heroes in late December, including Iron Man and Hulk, to launch an exciting new partnership with the iconic comic brand. Young people are being encouraged to take the More Heroes Needed Aptitude Test to help them find out which Super Hero qualities they […]

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Bompas & Parr and Captain Morgan embark on nautical adventure

Bompas & Parr and Captain Morgan rum are taking Londoners on a nautical adventure to an underground paradise: the Lost Lagoon. Launching from 1st February until April 7th 2019, the ticketed event will open in a secret subterranean central London Landsec- owned location and offer the chance to leave the dark, dank English winter and set sail […]

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Bailey’s Treat Bar returns to Covent Garden

Returning for 2018, Bailey’s Treat Stop arrives in London’s Covent Garden on December 7th to delight those in need of a spot of unadulterated Bailey’s Indulgence. The Alpine-themed bar hosts snug areas to sit back and enjoy your personalised Bailey’s drink made with Bailey’s Original Irish Crème, the Chocolat DeLuxe or the Bailey’s vegan option, […]

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Seedlip general store and bar pops up in Mayfair

Seedlip, the world’s first distilled non-alcoholic spirit, has launched a pop-up shop and bar. Situated in a two-tiered space in London’s Mayfair, Seedlip’s General Store & Bar allows guests to enjoy a cocktail while Christmas gift shopping. In addition there is a full programme of creative workshops inspired by nature and the art of cocktail making. Curated […]

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News Tag Archives: Experiential

News Tag Archives: Experiential

Easyjet creates Christmas Lights Show on a plane

World’s Biggest Christmas Lights Show – ON A PLANE takes place at London Luton Airport (60″) from St Marks Studios on Vimeo. Hundreds of people at London Luton Airport were treated to a festive surprise, as they witnessed the world’s first Christmas light show to feature a 120ft aircraft. easyJet provided an A320 Airbus to […]

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Liverpool One hosts innovative YouTube music Mural Campaign

Grosvenor Europe has unveiled a towering mural of British singer and songwriter, George Ezra at leading retail destination, Liverpool One.  The artwork was produced by the UK’s leading hand-painted advertising company, Global Street Art Agency, as the first part of a nationwide YouTube music mural campaign. The Liverpool One hand-painted mural, stood at eight storeys […]

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Iceland launch world’s first instore ice rink

  Iceland's Shopping on Ice from St Marks Studios on Vimeo. To bring some fun to the Christmas food shop, supermarket chain Iceland has trialled a new concept – Shopping on Ice. A world first, supermarket aisles in their Stratford branch were transformed to ice. A team of 12 ice rink experts worked through the […]

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PrettyGreen and Mischief PR bring Lego’s Imaginarium to Southbank

On the 8th and 9th of December, Lego Group will let families step into a world of Christmas wonder at the Lego Imaginarium – a unique space where the brick brings imagination to life. Marking an end to celebrations for the 60th anniversary year of the Lego brick, the Lego Imaginarium is located at Observation Point on London’s […]

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Liverpool One lights up Chavasse Park

  Thousands of visitors watched the illumination of a specially-commissioned light spectacular in Liverpool One’s Chavasse Park as the finale of a city centre-wide celebration on November 16 to officially begin Christmas in Liverpool. Developed by local artist, Mark Robinson, whose previous works have been displayed at Glastonbury Festival, the Polaris: Dare to Dream light installation […]

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News Tag Archives: Experiential

The Brave Few spreads Christmas joy with mini activation

The Brave Few, a marketing agency that specialises in experiential, shopper and digital, spread festive cheer across the West London offices of UK brand marketing teams on the 6thof December. The Brave Few’s brave elf hand-delivered branded Christmas socks to companies including Sony, Foxtons, Sipsmith, Pokémon and Starbucks, bringing season’s greetings, candy canes and a […]

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Appear Here opens unique concept store in the heart of Seven Dials

This December, Appear Here are launching Give & Receive, a curated emporium of independent brands. Appear Here have teamed up with store curator Marina Guergova (of The Basics Store and Marina London) to open Give & Receive, for two weeks from Saturday 8 December, in London’s  Seven Dials, located in the heart of the West End. The […]

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Sainsbury’s launch immersive festive pop-up

Sainsbury’s Christmas Cracker – a one off event opening its doors on New Oxford Street from Friday 7th to Saturday 8th December – aims to become a festive aficionado, teaching guests the tricks of the trade from some of the best in the business to enable them to dazzle family and friends this festive season. […]

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Mission: Impossible – Fallout Long Jump comes to London

To mark the release of Mission: Impossible – Fallout on DVD and Blue-ray, a brand new experience, the Long Jump  opened to the public  on Friday November 30th from 9am to 5pm. Britain’s long jumping champion Greg Rutherford launched the experience at Lindley Hall in Central London. Rutherford attempted to jump 18 feet, which is […]

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Media agency UM launches experiential activation for Sorel at Elle Weekender

Footwear brand Sorel is working with media agency UM to build awareness of its latest ranges at this year’s Elle Weekender event, which takes place at the London Saatchi Gallery from 30th November to 2nd December. Sorel will host an experiential brand activation at the event that attracts around 5,000 fashion conscious attendees. Members of […]

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Goose Island Beer Company announces first European Brewpub opening

  Goose Island Beer Company has announced its first ever European Brewpub is open. Located in the heart of Shoreditch, fans of the original Chicago craft beer brand can enjoy an offering of great food live music and delicious beer. The opening will be celebrated with a launch party. Artist Jess Wilson has created 10 bespoke goose heads […]

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Harvey Nichols, Smart Works and TBWA\London present shoppable Christmas carolers

TBWA\London has created a Christmas campaign with a difference for Harvey Nichols: bringing Instagram to real life with the world’s first shoppable Christmas carolers, where the singers are all wearing fabulous Harvey Nichols party outfits that are fully shoppable via Instagram.    Because Christmas is all about giving, and Christmas caroling is all about raising […]

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Boys+Girls, Three, and Samsung bring loved ones together this Christmas

Reservations for this fully complementary dining experience were made online at TheConnectedRestaurant  by families separated between the two cities. Demand was exceptionally high, with enough table requests to fill the four day pop up for three months straight. Combining the latest Samsung technology with Three’s high-speed network, the two halves of the table will seamlessly connect […]

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Social Vend creates interactive Mulberry installation

For Mulberry’s 2018 Christmas campaign #MulberryLights, Social Vend were enlisted to produce an interactive consumer experience, designed to reward participation, amplify social engagement and capture data. First the Social Vend machine is loaded with Mulberry gifts, including £1,000 gift vouchers, purses and scarves. Visitors to Mulberry stores can have a shot at winning some of […]

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Google Pixel 3 creates Curiosity Rooms

  Google Pixel 3 has created a landmark hub of discovery on The Crown Estate at Piccadilly Circus, to encourage Londoners to unlock their curiosity and make their everyday more extraordinary with five weeks of workshops, talks, podcasts, food, music and more. From Thursday 15th November to Sunday 16th December, Google will take up residence […]

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GPJ open doors and minds for Christmas

Opening Doors, Opening Minds from GPJ EMEA on Vimeo. This Christmas, Brand Experience agency George P. Johnson (GPJ) have partnered with Mental Fight Club’s – Dragon Café to raise the importance of mental health awareness. GPJ is launching the ‘Opening Doors, Opening Minds’ community campaign which invites businesses across Bankside to show their support for […]

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Paco Rabanne fragrances create Christmas market experience

Paco Rabanne fragrances will set a category precedent with the first ever fragrance inspired Christmas Market, which will pop up in four key locations across the nation over the Christmas period. The PUIG owned fragrance house will open its festive doors with a multi-sensory Christmas Market experience, offering shoppers the chance to immerse themselves in […]

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Sea Life’s new global interactive aquarium experience to be run by Sense

The world’s largest aquarium brand, Sea Life, has commissioned global brand experience agency Sense to launch a new campaign from January 2019 designed to engage visitors across 22 of its locations worldwide. Two themes are covered by the activations designed to drive brand engagement and inspire visitors to support SEA LIFE’s mission of celebrating aquatic […]

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The Economist encourages Londoners to rethink the war on plastic

The Economist has unveiled a new experiential marketing programme encouraging Londoners to challenge their assumptions about plastic pollution and its effect on ocean health. Entitled “Don’t bin plastics, yet” the activation, brought to life by global brand experience agency Sense, comprises an art installation of a fish made from recycled plastic dredged from the river Thames. […]

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Santander opens invisible cinema to fight fraud

  Santander have given the words   ‘invisible cinema’ a new meaning with the unveiling of an innovative cinema screen, projecting films that are completely invisible to the naked eye and can only be seen through a special pair of glasses. Santander wanted to find a way to educate and underline to young adults the importance […]

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Seat supports Music 4 Mental Health gig

Seat UK put mental health awareness in the driving seat by supporting the charity gig, Music 4 Mental Health. At the event, held on Monday 19th November, the car brand lent its vehicles to the cause by chauffeuring acts including James Arthur and Ella Eyre in a fleet of Ateca and Leon models. As Official Car […]

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RPM and Sky Q open immersive world in London

Netflix has now launched on Sky Q, bringing Sky Box Sets and Netflix together for the first time, all under one roof. To celebrate, the broadcaster curated an immersive experience with creative agency RPM, inviting audiences to be part of the action in their favourite Sky and Netflix shows.  For 3 days from the 16th […]

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Peter Rabbit Christmas grotto comes to intu Trafford Centre

Shopping centre owner intu has created a Peter Rabbit Christmas grotto at intu Trafford Centre, through a collaboration with Penguin Ventures, part of Penguin Random House. The immersive grotto experience brings Beatrix Potter’s  famous creation to life for thousands of children set to visit the popular shopping destination over the festive period, as he leads […]

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Nature Valley and Space bring a taste of nature to the Nitto ATP Finals

Space is launching an integrated social and experiential campaign promoting Nature Valley’s recently introduced ‘Nut Butter Cups’ and ‘Nut Butter Cocoa Hazelnut Biscuits’. The activation is set to bring the spirit of the great outdoors into one of the world’s biggest indoor arenas. Visitors to the Fan Zone activation will be able to sample the […]

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Severn Trent and Because celebrate ‘Wonderful Water’ with imaginative VR roadshow

Severn Trent has kickstarted an immersive digital, virtual and experiential roadshow that will use virtual reality to engage children. The creative campaign sees the utility company partnering with Minecraft to excite and engage youngsters. The Wonderful Water Tour – which has just begun in Nuneaton – aims to visit every primary school in the Severn Trent region in the […]

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Candy Kittens and Airtasker bring Candy Kittens to Londoners

For one day only, Airtasker, an open marketplace platform that allows for the promotion of any job or task, get into the seasonal spirit, by delivering free Candy Kittens Christmas Advent Calendars and limited edition Christmas Crackers to Londoners in need of a little sugar rush. Alongside users posting their usual cleaning, gardening and home renovation […]

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Starcom and elevenfiftyfive bring T.rex and Jeep to South Bank

On Saturday 3rd November, London’s South Bank played host to a prehistoric surprise as the all-new Jeep Wrangler and Jurassic World: Fallen Kingdom came together for an interactive T.rex installation. For one day only, the installation put the public and the all-new Jeep Wrangler inside the Jurassic World: Fallen Kingdom movie, to celebrate the release […]

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Tate & Lyle Sugars predicts the future of cakes

To celebrate the Thames Refinery’s 140th birthday, Tate & Lyle Sugars has looked at the cake flavours over the last 14 decades, creating a 15-tier cake representing each decade’s most popular cake trend, including a tier inspired by the futuristic report. The cake will be displayed at Kings Cross 8th November, where passersby can grab […]

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UNIT9 creates voice-activated Halloween hell for JBL & The Google Assistant in Shoreditch ‘Fright Club’

JBL  have turned to content experimenter UNIT9 to help create a Halloween-themed brand experience. Taking place at Shoreditch Town Hall’s ‘The Ditch’ basement on Wednesday 31 October, the ‘Fright Club’ experience invited 240 guests and influencers to an underground labyrinth of macabre and delight to showcases JBL’s voice-activated Link range featuring the Google Assistant and the […]

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M&C Saatchi London and The Home Office raise awareness of hate crimes

The Home Office has launched its latest campaign, created by M&C Saatchi London, which aims to communicate that targeting someone with verbal, online or physical abuse because of their race, religion, disability, sexual orientation or transgender identity may be a hate crime. The creative focuses on behaviours that are already criminal, such as aggressive verbal […]

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Lyle’s Golden Syrup fan wins cake of her face

  After entering a competition set by leading British syrup brand Lyle’s Golden Syrup, Emma Belben of South Petherton, Somerset, has become the proud owner of her very own baked doppelganger. With intricate icing, and bearing a striking likeness to the winner, Emma now has the chance to have her cake and eat it too! […]

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News Tag Archives: Experiential

Meadowhall unveils poignant Armistice pop-up store

As a leading supporter of The Royal British Legion, Meadowhall is hosting a pop-up poppy store in the lead up to the centenary of Armistice Day. For two weeks, the store on Meadowhall’s Park Lane will host a visually-engaging poppy installation and screenings of The Royal British Legion’s Thank You 100 film.  The pop-up provides […]

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News Tag Archives: Experiential

Elephant Atta is turning Leicester pink to celebrate Diwali

This year, Elephant Atta will bring Diwali celebrations to Leicester with an experiential campaign and sponsorship of the iconic big wheel. Developed by brand experience agency, ignis, Elephant Atta will invite festival goers to make their own Cha-pizzas from a bespoke Citroen H van. Pizza toppings will give visitors the chance to create personalised and […]

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News Tag Archives: Experiential

Jackanory celebrates Elizabeth Arden’s Love Heals X Eight Hour Cream with Shoreditch pop-up

Elizabeth Arden’s cult multitasking beauty balm Eight Hour Cream is celebrating the healing power of love this Christmas by teaming up with British muralist James Goldcrown to create the Limited Edition Love Heals x Eight Hour Collection. Born in West London, James Goldcrown is a self-taught muralist and photographer based in New York and LA […]

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News Tag Archives: Experiential

David Walley announces acquisition of Beautiful Minds

Event industry expert and entrepreneur, David Walley, has acquired  staffing agency Beautiful Minds Promotions, to operate alongside experiential and production agency, Mobile Promotions.  This is part of a move to create an integrated event business for the European market. B M Promotions is a successful business with 12 years heritage in the exhibition, experiential and […]

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News Tag Archives: Experiential

Play places AR at fingertips of shoppers with world’s first digital nail trial for OPI

  Play, the strategic retail design agency specialising in the design and production of branded retail units, retail spaces and shopper experiences, has delivered the world’s first digital nail trial, placing augmented reality (AR) at shoppers’ fingertips to boost sales for leading nail laquer brand OPI. Play designed, created and delivered the innovative free-standing units (FSU) with […]

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News Tag Archives: Experiential

LIFElabs uses golf to de-crypt digital currency

Digital currency company LIFElabs took to the fairways as an official sponsor of the Sky Sports British Masters. To supplement its sponsorship, LIFElabs teamed up with Provision Events to deliver a series of activations that bring to life the benefits of its currency LIFEtokens and its suite of services designed to simplify the use of crypto […]

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News Tag Archives: Experiential

iZettle opens World’s first rehab centre for big brands

The Giant Corp Rehab Centre, the world’s first centre dedicated to helping people ditch their addictions to compulsive big brand online shopping, is opening in London. The centre comprises of a number of treatment sessions – from group, to shock and box therapy – which help guide guests into kicking their unhealthy shopping habits. The […]

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News Tag Archives: Experiential

Cadbury Roses celebrates the importance of ‘Thank you’s’ with the launch of free ‘Thanks a Bunch’ florist in Soho

  A survey of over 2,000 Britons found that 79 per cent believe we are world-famous for being polite and saying ‘thank you’ – with the majority (84 per cent) stating they are proud of this national reputation. 80 percent believe that in the age of text messaging and short form communication, we don’t say […]

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News Tag Archives: Experiential

MadeBrave delivers giant model First Bus in a box to Glasgow

Creative brand and strategy agency, MadeBrave, delivered a first for Glasgow by unveiling the world’s largest ‘model’ bus in the city’s famous George Square. The ‘Bus-in-a-box’ experiential stunt was used as the launch pad for First Bus Scotland to announce the arrival of 75 new buses into the city. MadeBrave were appointed in July as […]

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News Tag Archives: Experiential

Schwarzkopf Professional creates immersive future hair experience at Salon International

Celebrating its 120th year, Schwarzkopf Professional is showcasing the future of haircare in an interactive, immersive working studio at the UK’s largest professional exhibition for the hairdressing sector. Salon International takes place from 13-15 October at ExCel London, and features the Schwarzkopf Professional-sponsored 2018 British Hairdresser Awards’ nominees gallery, which showcases creative excellence across the […]

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News Tag Archives: Experiential

Latest instax campaign by M&C Saatchi reminds us of the importance of instant, unfiltered images

  M&C Saatchi has launched its latest campaign for instax, which puts the audience’s relationship with printed photos at its heart, continuing its ambition to change consumer behaviour surrounding taking pictures and sharing memories. While digital cameras and social media pushes consumers away from print, the new campaign shows why tangible memories are still so […]

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News Tag Archives: Experiential

News Tag Archives: Experiential

PVE complete Ryder Cup activation in Paris

U.K. fan experience specialists Provision Events (PVE) were selected to design and deliver four of the experiences that entertained fans across Paris, the biggest of which was the French Golf Federation’s (FFG) fan zone outside the Hotel de Ville in the city centre. Managing Director of Communication, Media, Marketing and Partnerships at the French Golf […]

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News Tag Archives: Experiential

Chinatown celebrates success of National Dumpling Day

At lunchtime on Wednesday 26 September, Chinatown London celebrated National Dumpling Day and 1800 years of dumplings by handing out over 1,800 free dumplings to visitors lunching in Chinatown. The event started at 12noon, with queues from 11.30am and all dumplings gone by 12.45pm…. that’s one dumpling every 1.5 seconds! Seven restaurants participated in the campaign, […]

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News Tag Archives: Experiential

method launches eco-freindly pop-up

Aiming to do its bit to clean up the fast fashion industry, method has launched the method slow fashion store in the heart of Shoreditch – a space designed to encourage longer life for useable textiles by asking customers to buy, donate or customise pre-loved clothes rather than throwing them away. The innovative shop will be pre-stocked with premium men’s and […]

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CSM Live and Lidl embark on Giant Bag for Life tour

Lidl brought their giant Bag for Life to Manchester’s Food and Drink Festival from September 28th  to October 2nd.  Their Giant Bag for Life commanded the attention of passers-by and helped them drive consumers into their French Wine Tour tasting event. The appearance in Manchester is the first of a number of locations for the […]

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News Tag Archives: Experiential

Studio Black Tomato launch first campaign for American Airlines

Content creation and marketing agency, Studio Black Tomato, has launched their first campaign for American Airlines – ‘The Best of Both Worlds’. The aim is to educate high net worth Business Class travellers in London on the new partnership between British Airways and American Airlines. The partnership on flights across the Atlantic will enable coordinated routes […]

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News Tag Archives: Experiential

Tom Daley and Virgin Holidays open ball pool on the Thames

Virgin Holidays launched the first ever Thameside ball filled pool. Filled with over 140,000 reusable colourful balls, the swim spot opened its lanes to kids and adults as Virgin Holidays encouraged Brits to ignite the spirit of adventure into their lives and see the world as their playground. Olympic diver Tom Daley was first to […]

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News Tag Archives: Experiential

Green and Black’s brings decadence to the nation in new experiential campaign

Behavioural communications agency HeyHuman is launching a nationwide sampling campaign for Green and Black’s to promote the brand’s recently introduced range of luxury, bite-sized chocolates, ‘Velvet Fruit’. The sampling campaign will invite consumers across the country to taste the smooth and fruity dark chocolates from the comfort of a velvet tasting chair, where they will […]

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News Tag Archives: Experiential

Levi Roots addresses retailers at Meadowhall

Award-winning entrepreneur and celebrity chef, Levi Roots, addressed retailers and local businesses on 17 September at Meadowhall, as part of Welcome to Yorkshire’s ‘Start up to International Brand’ Retail Masterclass. Several leading brands, including Topshop, Fula Flavour and Lottie Shaw’s, attended the event, hosted by Meadowhall to hear from Dragon’s Den entrepreneur, Levi Roots, famous […]

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News Tag Archives: Experiential

TBWA\London celebrates smashing women with Harvey Nichols

Eschewing traditional TV and press executions in favour of a sustained campaign of strategic activations designed to increase footfall, the new positioning zeroes in on fashion’s ability to empower women through expressing individuality and enabling possibilities. After kicking off in early September with a high-profile month long rebrand from Harvey Nichols to Holly Nichols, the […]

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