News Tag Archives: Experiential

Liverpool One welcomes bespoke VW Beetles

To mark the 50th anniversary of the 1967 Summer of Love, the phenomenon that saw 100,000 people, including musicians and artists, flock to San Francisco’s Haight Ashbury district, Liverpool ONE invited artists to paint three iconic Volkswagen Beetles for a unique art installation on Paradise Street. Each VW Beetle will be designed with a theme […]

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News Tag Archives: Experiential

McDonald’s brings the Good Times tour to UK Festivals

Festivals McDonald’s UK has been helping create even bigger feel good moments at Summer events, including Virgin V Festival and Fusion . Music fans can win tickets to the festival, as well as a host of McFlurry giveaways from the McDonald’s ice-cream van, and the opportunity to try out the new 180-degree McFlurry Cup photo […]

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News Tag Archives: Experiential

Eurowings and partners bring #FlyWithEd virtual reality campaign to London this Summer

Eurowings, the State Tourist Board Baden-Württemberg, Europa-Park, and Stuttgart Airport have once again partnered to promote their destinations and brands in the UK and have repeatedly appointed London based communications agency, collab-ed, to deliver their UK Summer campaign. This year’s integrated marketing campaign built on the narrative of last year’s  #nextstop campaign to once again […]

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News Tag Archives: Experiential

I-AM creates Soft Republic for Walls

  I-AM and Walls have worked together to install a pop-up and flagship retail experiences targeted at the Instagram generation this summer. Unilever have created a ‘special projects’ division within Walls, with a licence to think as a disruptor brand would. The mission was to create a new stand alone experiential brand within their portfolio that […]

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News Tag Archives: Experiential

News Tag Archives: Experiential

TRO escapes the city with Volvo Car UK

Volvo Car UK is to bring a Scandinavian sanctuary to some of the UK’s busiest cities, offering locals a retreat from the stresses and strains of daily life. Opening in Newcastle, Bristol, Norwich, Aberdeen and London in the coming weeks, the firm’s ‘Escape the City in your City’ pop-up studio will offer a selection of […]

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News Tag Archives: Experiential

intu pilots virtual reality with Emoji characters

A pilot scheme is testing whether virtual reality leisure experiences could soon become commonplace at intu’s 14 shopping centres across the UK. The owner of some of the country’s most popular shopping and leisure destinations has launched its first paid-for virtual reality experience at three shopping centres over August where customers can interact with characters […]

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News Tag Archives: Experiential

iD embarks on My Little Pony nationwide tour

The My Little Pony Friendship Tour returns this summer with a new refreshed look and feel to celebrate the upcoming release of My Little Pony: The Movie. The tour will be visiting cities across the country this summer, welcoming fans aboard the signature pink double-decker bus, where guests can explore Equestria, the magical world of […]

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News Tag Archives: Experiential

Havaianas teams up with Ambient to target festival goers at Boardmasters

For the second year running, Havaianas has appointed Ambient’s staffing team to promote the brand at Boardmasters Festival, taking place this weekend. Teams of brand ambassadors in full Havaianas attire and equipped with branded lilos, will be roaming the festival area on Fistral Beach with the aim of driving traffic to the local store. Customers […]

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Exterion Media launches dedicated experiential offering Exterion Live

  Exterion Media, Europe’s largest privately owned Out-of-Home company, has launched Exterion Live, its brand new experiential offering.  Exterion Live will be able to provide end-to-end management of experiential campaigns across five core environments: transport, retail, urban, sports and entertainment, through existing advertising partnerships with Transport for London (TfL), National Rail, Westfield, London Designer Outlet (LDO) […]

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News Tag Archives: Experiential

M&C Saatchi creates the first ‘real’ Game of Thrones Marathon

For the launch of Game of Thrones season seven, Sky and M&C Saatchi created the first TV marathon actually run by fans of the award-winning show. A group of marathoners addicted to the TV series crossed Italy behind a moving screen, while watching the first six seasons of the most followed series in the world. […]

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Lavazza and Amplify create ‘Waves of Coffee’ experience for Wilderness Festival

  Italian coffee brand, Lavazza, has once again teamed up with Amplify  to create a brand-led summer experiential campaign. To help the brand reach a new younger audience whilst maintaining relevance with their existing advocates, Amplify created a ‘Waves of Coffee’ workshop experience for this year’s Wilderness Festival in Cornbury Park, Oxfordshire between 3 and 6 […]

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Arm & Hammer launches Apothecary Tent experiential campaign at Wilderness Festival

Arm & Hammer has announced an experiential campaign to promote their toothpaste at Wilderness festival. The campaign was conceived and developed by Chorus, the specialist content and partnerships division at Maxus. It features an “apothecary tent,” which illustrates the benefits of baking soda, the toothpaste’s key differentiating ingredient. The use of baking soda promises a […]

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News Tag Archives: Experiential

Chavasse Park receives fourth Green Flag Award

Chavasse Park in Liverpool ONE has been recognised for the fourth consecutive year by the Green Flag Award Scheme as one of the very best in the world. This international award, now into its third decade, is a sign to the public that the space boasts the highest possible environmental standards, is well maintained and […]

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Bluewater hosts experiential activations this Summer

Landsec, co-owner and asset manager of Bluewater, has announced Bluewater’s new family orientated summer activities, which are focused on delivering a memorable day out experience for guests throughout the season. Leading the line-up is the Beach at Bluewater. Guests of all ages can take advantage of sandcastle building, deckchairs, a giant paddling pool, splash pool and sea-side inspired treats. […]

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World’s smallest ice cream van arrives at intu

The world’s smallest ice cream van has been unveiled as part of intu’s pledge to make customers smile and follows research revealing that eating ice cream makes people happier. The mini motor launched at intu Trafford Centre in Manchester ahead of a UK tour, delivering free bitesize scoops to intu customers. The ‘Nice Cream Van’ […]

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What A Melon brings pool party to the capital

On World Watermelon Day 2017, soft drink brand, What A Melon is throwing a free admission refreshing pool party. Complete with an open-topped party bus, on-board Jacuzzi and watermelon swimming pool the party is set to bring a slice of summer to Central London.  Londoners are encouraged to pack a swimsuit and head on down […]

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Banana Kick celebrates the best of Yorkshire

Leeds-based sports, leisure and retail marketing agency, Banana Kick, is celebrating Yorkshire Day with suitably themed campaigns for two of their Yorkshire clients; Plusnet and retail and leisure attraction Xscape Yorkshire. As a marketing agency based in Yorkshire, Banana Kick is looking to support their Yorkshire clients by creating memorable customer experiences for the public […]

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Pyrite sets the stage alight at Secret Garden Party

The last ever Secret Garden Party took place earlier this month; the independent arts and music festival held in Cambridgeshire drew to a spectacular close on Sunday 23th July. The theme was the death of celebrity in the age of excess and overexposure. Pyrite Creative’s signature floating stage made a return as the event took a […]

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Playmobil launches intu shopping centre campaign

Playmobil is to launch ‘play zones’ at some of the UK’s largest shopping and leisure destinations this summer as part of its ongoing partnership with shopping centre owner intu to drive brand engagement among intu’s high footfall of shoppers. Every intu centre including intu Trafford Centre, intu Lakeside and intu Metrocentre will host the branded […]

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Panasonic Grooming creates the Tash Modern to launch the Panasonic 3-in-1 i-Shaper Trimmer

  Over two thirds of British gents are re-styling their facial hair monthly and three quarters (75%) of bearded males rank themselves an impressive 7.5 out of 10 for attractiveness. So, to celebrate the country’s eclectic designs and confidence boosting beards, Panasonic Grooming has launched an art gallery dedicated to the good, the bad and […]

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Promohire brands Lego bus for new product launch

Promohire were appointed by agency Norton PR to help with a campaign for The Lego Group. The brand had planned an exclusive launch for their new product – the Lego Creator Expert London Bus which went exclusively on sale at The Lego Leicester Square store on 1st July 2017. To celebrate, Promohire provided a life […]

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Toast or Hands Café opens in Shoreditch

A pop-up café with a difference is coming to Shoreditch this August. Created by the nation’s bakers, the Toast or Hands Café has been designed to remind hungry young Londoners that life is #BetterWithBread. For one day only, this single ingredient café will be giving out free unicorn toast (an on trend creation using natural […]

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Jeep Renegade teams with Olympians for TV series

Jeep ambassador and Olympic snowboarder Aimee Fuller is starring in the new TV series, Mission Mudder. Mission Mudder follows six Olympians, including Fuller, 25, as they train and prepare themselves for the ultimate 8 hour Toughest Mudder.  The 8 hour Toughest Mudder is a 5-mile circuit race peppered with 20-25 of Tough Mudder’s biggest obstacles, […]

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Conran Design Group strengthens team following growth in its retail offer

Conran Design Group has announced the appointment of Ruth McConnell as retail brand strategist following strong growth in the agency’s retail offer. A specialist in retail strategy, McConnell joins the agency from threebrand, where she held the position of UK brand strategy director. Ruth has a wealth of experience, having operated both agency and client […]

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TRO delivers UK’s first ever Electric Vehicle Experience Centre

The retail division of experience agency TRO has launched the UK’s first ever Electric Vehicle Experience Centre, in partnership with Chargemaster at centre:MK Based in Milton Keynes, the EV Centre will unlock the potential of electric vehicle ownership for consumers, to educate and inspire shoppers. The first of its kind, multi-brand showroom presents a unique […]

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Volvic and Closer launch ‘Let It Out’ sampling campaign

Experiential agency Closer has launched a campaign to drive brand awareness for Volvic’s ‘Touch of Fruit’ and ‘Juiced’ ranges among a millennial audience. The ‘Let it Out’ initiative plays on the volcanic origins of Volvic bringing to life an eruption of fruity goodness whilst encouraging millennials to express their inner optimism and  positivity through a memorable, […]

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i2i and Nerf embark on nationwide tour

Hasbro toy brand, Nerf, has teamed up with  i2i Marketing, to launch The Nerf Test Centre activation, which will tour the nation from 28 July. The Nerf Test Centre sees the  Nerf shipping container transformed to feature a never-before-seen photo opportunity area with suspended cars. Consumers can demonstrate the new Regulator blaster from the Modulus […]

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Kettle Chips research shows two thirds of Brits eat Al-Desco

The new lunch break consists of 30 minutes of eating limp sandwiches and surfing gossip sites according to new research which charts the rise of ‘Al-Desco’ dining. A new study finds the majority of people are failing to take a break throughout the day with only two in ten (22%) Brits surveyed managing to take […]

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Pip & Nut unveils ‘Pipnics’, it’s first experiential campaign

  A series of ‘Pipnic’ pop-ups are taking place at high footfall locations across the UK capital during July by nut butter brand Pip & Nut. The dedicated ‘Pipnic’ sampling spaces will showcase and serve up a range of nut butter and nut milk breakfast, lunch and snack ideas, plus play host to a series of […]

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Deliveroo opens Game of Thrones inspired bakery

On 17th July 2017, as the seventh series of Game of Thrones premieres on UK screens, fans will be able to order their very own loaf based on the iconic Direwolf bread Hot Pie baked for Arya Stark on the show. Improving on the show’s recipe, the ‘John Dough’ loaves are a  whole wheat cornbread […]

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Circle Agency and Dorset Cereals embark on UK tour

With last year’s Dorset Cereals experiential tour delivering 25 live days, 100,000 sample giveaways and an experiential reach of over 280,000, the brand has again teamed up with Circle Agency to activate its UK tour. Building on the success of last year’s campaign, Circle Agency are taking the Dorset Cereals UK Tour to a series of […]

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News Tag Archives: Experiential

Amplify uses sushi belt pop-up to help Rowntree’s promote new 30% less sugar range

To launch Rowntree’s new 30% less sugar range of Fruit Pastilles and Randoms, Rowntree’ s tasked Amplify  with concepting, creating and delivering the two-month long nationwide #RowntreesTasteTour. The Rowntree’s Taste Tour invites a wide range of people to try the new sweets in a brightly coloured, factory-style pop up full of bending pipes. The centerpiece is […]

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Space team up with Arla to boost awareness of its yellow top milk

  Creative agency Space has launched a new experiential campaign for Arla, the UK’s largest farmer-owned dairy company, to promote the dairy brand’s Arla BOB milk – the country’s first yellow top bottle, introduced last year. Arla BOB is the first-ever milk with the low fat of skimmed but the same taste and quality as […]

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MGN Events partners with AB InBev on four internal brand awareness campaigns

Ab InBev, the global beer brand behind Stella, Corona, Bud Light and Leffe is working with MGN Events on a series of internal brand awareness events over the summer. The four activations, which will take place within AB InBev’s offices in Surrey, will tie in with external advertising and marketing campaigns across four of their […]

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iMP embark on Richmond sampling campaign

iMP have been taking the Richmond Sausages rebrand tour across the UK. Kicking off on July 3rd, the three week non-stop tour is supporting the brands relaunch and showcasing the new packaging through customer sampling.  iMP have designed and built a bespoke sampling pod, in which brand ambassadors can cook and serve Richmond extra thick […]

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Peroni Ambra and Franceso Mazzei bring a taste of Italy to Somerset House

To celebrate the launch of Peroni Ambra, the Italian brew master has partnered with Somerset House to launch the ‘Somerset House Terrace, Presented by Peroni Ambra’ to the public. To mark their six-month partnership with Somerset House until the end of September, ‘Somerset House Terrace, Presented by Peroni Ambra’ is playing host to a succession […]

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Traxi service hits the streets of London

The iconic tractor normally spotted in fields across Britain came to Chelsea last week offering a unique taxi service.  Cider brand Orchard Pig transported the bright blue tractor up to the big smoke to offer a more laidback approach to the Friday rush hour. With the average daily commute in London lasting 57.1 minutes, Orchard […]

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Lucozade Energy launch their biggest-ever sampling campaign in partnership with Deliveroo

On Monday 3rd July, Lucozade Energy launched their biggest nationwide sampling campaign to date. The campaign, backed by a £20m brand investment, will distribute up to 4 million mini cans across the UK. To support the campaign, Lucozade Energy teamed up with Deliveroo to offer millions of delicious rewards, ensuring that “Winning Never Tasted So […]

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News Tag Archives: Experiential

News Tag Archives: Experiential

Robinsons and KFC join forces during Wimbledon

Robinsons have enlisted the help of Savvy to take over KFC Wimbledon during the famous tournament to delight tennis fans on their way to the match. Using innovative technologies, the window itself is transformed into a touchscreen; with a simple tap on the window the game is activated and players control their pong paddles directly […]

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Starbucks provides Glam Stops at London Pride

Starbucks placed ‘Glam Stops’ in stores in and around the Pride in London Parade route over the weekend, encouraging revellers to get glammed and glittered up for free by professional make-up artists from The Gypsy Shrine, The Queens of Glitter. The ‘Glam Stops’ were placed in five Starbucks stores on Saturday 8th July between 11 […]

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Benefit embarks on Hoola Ice Cream Van tour

 This summer, Benefit Cosmetics is celebrating staycationing and the quintessential British beachside holiday by launching the Hoola Ice Cream Van, which is touring the UK. Beach-goers will be encouraged to visit the Hoola-inspired ice cream van where they can choose from a range of beauty touch ups including sampling the Hoola Quickie Contour Stick which launched […]

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NFU takes new Discovery Barn on the road

The NFU (National Farmers Union) has launched its new ‘Discovery Barn’ – an educational roadshow which will tour the UK taking in over 40 farming and family events to talk to children about where their food comes from. The bespoke unit, designed and built by Bournemouth-based design and events agency Mad River,has been created as […]

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Purple Creative launches ‘Are you Liqueurious?’ campaign for Marie Brizard

Purple Creative has created a global brand activation platform, Are You Liqueurious?, to promote Marie Brizard liqueurs and syrups. The idea encourages bar-goers to be more curious about Marie Brizard liqueurs and new flavours again. Are You Liqueurious? is both a mindset for drinkers and bartenders to identify with and directly challenges them to try […]

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Branston launches ‘Please The Cheese’ campaign

Branston has unveiled a new TV campaign, as part of a wider marketing initiative to reinforce Branston as being the perfect partner for cheese. ‘Please The Cheese’ has been created to re-engage Branston’s current customer base while also targeting a new, younger audience of cheese lovers. ‘Please The Cheese’ brings to life the nation’s love […]

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Richmond Sausages relaunch

Kerry Foods sausage brand, Richmond, is relaunching its range with a new, more impactful design, to modernise the brand and showcase the brand’s quality credentials to shoppers. The re-design forms part of the brand’s biggest ever campaign with a £5m investment. Currently worth £119m, Richmond sausages have been around for over 100 years when it […]

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Liverpool International Music Festival announces London Midland as headline partner

Train operator, London Midland, is to be the headline partner of Liverpool International Music Festival’s fifth outing this year. The partnership brings together LIMF; the celebration of Liverpool’s status as a global city of culture with one of the rail industry’s most innovative supporters of arts and entertainment. LIMF takes place between 20th-23rd July with […]

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Space unveils arrivals campaign for The Champions, Wimbledon 2017

Creative agency Space has unveiled a new outdoor arrivals campaign for The Wimbledon Championships. Inspired by ‘In Pursuit of Greatness’ Wimbledon’s global proposition for The Championships, Space has created a campaign to welcome thousands of visitors to SW19 to build a sense of anticipation for the day ahead. The 2017 campaign celebrates the year-round efforts […]

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Lipton Ice Tea launches summer experiential campaign

Lipton is visiting city centres nationwide for a 23 day roadshow, as part of their ‘Let’s Go’ summer campaign. Urban spaces are being transformed by experiential agency iD, who has produced the experience on behalf of Lipton, offering the public a chance to relax and unwind with their friends. At the experience,  Lipton Ice Tea […]

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Christmas comes early for Squire Hotels

To celebrate National Half Way to Christmas Month three hotels in the Squires Group will be decked out in all things Christmas to raise early awareness of the festive season. The new awareness month, which has been launched this year, will last throughout the whole month of July and businesses and establishments are encouraged to […]

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London gets a ‘flying visit’ from Interactive Bug Bus with Boots UK Travel Health Clinic to help families learn about Travel Health

With more and more families holidaying in exotic locations and 34 different species of mosquito in the UK (amongst other biting bugs), Brits are now at increasing risk of being bitten by bugs. As part of its mission to champion everyone’s right to feel good, Boots UK has teamed up with arctec at the London […]

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RHS and House of Experience give away 37,750 roses

To raise awareness of RHS Hampton Court Palace Flower Show, 4th-9th July (RHS Member’s Days 4-5 July) and RHS Flower Show Tatton Park, 19th– 23rd July (RHS Member’s Day 19 July), RHS will be giving away a total of 37,750 roses in various locations across London, Manchester and other areas local to Tatton Park. The […]

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Virgin StartUps and intu launch foodpreneurs competition

A start-ups competition being run by shopping centre owner intu and Virgin StartUps has shown an increasing number of new businesses are reinventing traditional food and drink products to make it big in the retail industry. Analysis of entries to Foodpreneur 2017 reveals a threefold increase in the number of food and drink start-ups giving […]

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Peroni Ambra brings a taste of Italy to Manchester

To celebrate the launch of Peroni Ambra, the Italian brewer has partnered with The Oast House in the heart of Manchester to open ‘The Apertivo Bar, Presented by Peroni Ambra,’ this summer. Peroni Ambra extends the brand into a new territory, for the first time since its creation in 1963. Inspired by the classic Italian […]

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Bluewater brews up a storm with Shepherd Neame experiential store

Landsec has announced that Shepherd Neame, Britain’s oldest brewer, has launched a seasonal pop-up brewery store at Bluewater, Europe’s leading retail and leisure destination. The 1,800 sq ft brewing boutique, open until July 5 2017, is located in the Upper Guildhall adjacent to Zara, and is designed to showcase the Shepherd Neame brand.  The store […]

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YR Live activate on the YouTube Beach at Cannes Lions Festival

The annual 64th International Festival for Creativity is live from Cannes from June 17th-24th 2017. Celebrating creativity, experts in communications, marketing, entertainment design and tech are in Cannes to find out where the industry is heading and see stand-out creative work awarded at the event. A Lion is recognised the world over as the ultimate […]

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Jaguar Land Rover and Gorillaz launch app to identify new talent via AR

Jaguar Land Rover and Gorillaz are working together to recruit the next generation of world-class electronics and software engineering talent with a code-breaking challenge found in the virtual band’s app. The best performers will be fast-tracked through the recruitment process, helping to meet Jaguar Land Rover’s ambition to employ thousands of bright new talents over […]

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The Belvoir Balloon takes flight

Throughout summer  the Belvoir’s Little Drop of Lovely hot air balloon will be flying through the  skies at food and countryside festivals, including Bristol Balloon Fiesta. Belvoir cordials and whynot! thinkpeople have worked together to design and build a bespoke droplet shaped hot air balloon and a support mobile sampling area, where everyone can enjoy a […]

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News Tag Archives: Experiential

News Tag Archives: Experiential

Rekorderlig turns the UK ‘Beautifully Swedish’

People across the UK will get the chance to immerse themselves in Scandinavian style, drink and culture this summer and feel ‘beautifully Swedish’ as fruit cider brand Rekorderlig embarks on a 38-day ‘Lagom’ tour of the country. Inspired by the cool, effortless Scandinavian lifestyle, Lagom is the theory that ‘just enough’ is the perfect amount […]

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The Economist expands #FeedingTheFuture campaign with ‘Fast Forward Food’ launch in New York, London and San Francisco

The Economist recently announced that it will expand its #feedingthefuture campaign with the launch of “Fast Forward Food” in New York City and London, and the launch of “Waste Not. Want Not” in San Francisco. The #feedingthefuture campaign is a part of The Economist’s live content marketing program that aims to attract new readers to The Economist through creative and […]

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Sonos launches ReScored in partnership with Abbey Road Studios… with a little help from Amplify

Sonos is collaborating again with Amplify to help launch their wireless home cinema speaker, the Playbase. The campaign continues Sonos’ long-term commitment to giving listeners the high-quality experience they deserve, doing for film what Sonos has already done for music. Amplify and Sonos worked together to develop the ReScored concept, extending the brand’s partnership with Abbey Road […]

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News Tag Archives: Experiential

NBA targets new audiences with new experience in Spain

NBA has launched its latest iteration of its European fan experiences ‘NBA Zone’, in partnership with leading Spanish bank BBVA. Developed and delivered by Wasserman’s Experience division for a second year, the activity features a specially created court and courtside experience, including three NBA and BBVA branded digitally-immersive domes, NBA talent, an authentic NBA wooden […]

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Whole Earth reaches fitness fans with big sporting weekend

Whole Earth, the organic food brand from Wessanen UK, sponsored two sporting events during the second week of June,the Columbia Threadneedle World Triathlon in Leeds and Man V Horse in Powys, Wales. Over 5,000 competitors at the Leeds Triathlon, both amateurs and elite – including many of Team GB’s Rio Olympians and the Brownlee brothers who […]

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Freeman celebrates 90 years

As it celebrates its 90th anniversary, Freeman is continuing to build markets, connect people, support growth, and generate revenues for the world’s leading organisations. “Our 90th anniversary isn’t just about looking back on where we’ve been; it’s about where we’re going, and how, on behalf of our clients, we are transforming our business and the […]

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Krispy Kreme celebrates the launch of Hershey’s Cookies ‘n’ Crème range at intu

Krispy Kreme has partnered with  Hershey’s Cookies ‘n’ Creme to launch a range of American inspired Cookies ‘n’ Crème doughnuts. To celebrate the launch, the brand has created a giant Las Vegas style slot machine which has been showcased at intu’s prime regional shopping centres. Customers visiting intu Braehead on 13 June will be in […]

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Panasonic and Tom Kitchin host gourmet microwave meal dinner party

On Wednesday 7th June, Michelin-Starred Chef Tom Kitchin hosted an exclusive dinner for 40 influential guests which included MasterChef 2017 winner Saliha Mahmood-Ahmed and Team GB Rower Helen Glover for an intimate evening at London’s iconic Tower Bridge Walkway, with meals prepared using just a microwave. To shun the misconception that there’s an abundance of […]

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Cobra launches ‘Brewed smooth for all food’ campaign with London Food Month

Molson Coors has launched a campaign designed to celebrate its beer brand Cobra’s strong connection with food. The ‘Brewed Smooth for all Food’ campaign begins during June’s London Food Month, where Cobra is the Official Beer Partner. Working with real world marketing agency Sense, the Cobra team will be bringing its ‘Flavour Room and Bar’ […]

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Slingshot Sponsorship selected to uncover value for The Cateran Yomp

Slingshot has been selected by the Army’s national charity to provide valuation and long-term commercial direction for The Cateran Yomp. Entering its 7th year, The Cateran Yomp is an epic trek where teams of 3-6 people take on 54 miles in 24 hours across the rugged terrain of the Scottish wilderness, pushing both mind and […]

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Poundland launches Till on the Hill at Epsom Derby

Since the 1800s families have flocked to the Hill to experience the carnival atmosphere of the Epsom Derby. And now, as the people’s store, Poundland is looking forward to joining the People’s hill. Visitors will be able to learn about the rich history of the Derby and take part in race-themed games. Families will have […]

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Hendrick’s Gin celebrates World Cucumber Day

In celebration of World Cucumber Day, Hendrick’s partners with on-trade accounts to offer customers a Hendrick’s & Tonic in exchange for a cucumber On Wednesday 14th June, Hendrick’s Gin will recognise the true value of the cucumber by transforming the humble green fruit into exchangeable monetary units in celebration of World Cucumber Day. The gin […]

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Custom High Brew Liner embarks on maiden voyage during High Road Tour

High Brew Cold Brew, the ready-to-drink coffee brand, is touring the country in a refurbished, custom 1952 GMC Coach bus, fueling the masses with every pitstop High Brew Cold Brew Coffee is hitting the road this summer on their #HighRoadTour to prove #BusLife is far more enticing than #VanLife. Inspired by the brand’s spirit of […]

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Freya launches The Freya Spritz at summer events

Freya has announced its 2017 summer partnership programme, which will kick off on June 30th with the brand’s first festival activation at El Dorado Festival and will end at Oriole Bar with the brand’s inaugural Master Class, which will be open to the public. Freya’s summer season will showcase its latest serve; the Freya Spritz. Freya fans will […]

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BrewDog offers free beer for voters

BrewDog is  encouraging the wider public to use their vote on Election Day by offering a free beer to anyone who casts their vote on Thursday. To claim a free Punk IPA, voters need to take a selfie outside their polling stations and show it to bar staff at any UK BrewDog bar. Those who […]

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Eurotunnel Le Shuttle embarks on a ‘Mystery Tunnel’ multi-platform experience in partnership with agencies Ambient, OMD and Talon

Eurotunnel Le Shuttle has recently activated a two week campaign at Bluewater and Lakeside shopping centres to promote the many benefits of travelling to Europe by car with Eurotunnel Le Shuttle. The campaign, which was produced and delivered by experiential agency Ambient in partnership with OMD and Talon, looked to target a younger market of […]

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Benefit Cosmetics launches the UK’s first brows and beauty drive-thru

This summer, Benefit Cosmetics will launch GlastonBrow – the first brows and beauty drive-thru, which will be giving away free Benefit goodies, brow waxes and festival essentials, on the route to Glastonbury. Experiential agency The Persuaders have designed and will be producing the drive thru, located on the main road to Glastonbury, GlastonBrow will be […]

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News Tag Archives: Experiential

Pizza Hut Restaurants announced as headline sponsor of Upload 2017

The partnership sees PHR become Upload’s first headline sponsor, inviting YouTubers and their fans to ‘Taste Freedom’ via PHR’s experiential marketing activity. This includes full branding rights, a presence in the main gaming hall at the event and a competition for fans to meet the celebrated video gamers, The Sidemen. Attended by thousands of millennials […]

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News Tag Archives: Experiential

Purple Creative and Glenfiddich create interactive VR tasting for Global Travel Retail

  Glenfiddich and creative agency Purple Creative have created an interactive virtual reality HTC Vive whisky tasting experience called ‘Glenfiddich Virtual Infinity’ in airports around the world. The tasting allows visitors to virtually discover the infinite layers of flavours in each of Glenfiddich’s three Cask Collection whiskies and write their own 3D tasting notes in […]

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News Tag Archives: Experiential

Liverpool ONE breaks new ground with exciting Summer installations

Grosvenor Europe has announced its 2017 enlivenment plans for Liverpool ONE, with a programme of events designed to create exciting, unusual and memorable experiences within the public realm at Liverpool ONE. The Luminarium led the activity. An inflatable maze for visitors to wander through that immersed guests in colour and sound, it was designed by […]

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News Tag Archives: Experiential

Projection Artworks installs interactive poster-mapping spectacular for BT Sports at UEFA Champions League Final

BT previously announced its plans to once again make this season’s UEFA Champions League Final the ultimate viewing experience and available to all on TV, online and in 360-degree virtual reality.  To add to the spectacle in Cardiff and virtual engagement across the UK, Projection Artworks and BT Sport  teamed up to build a giant […]

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News Tag Archives: Experiential

Produce UK and Hope & Glory PR open the world’s first Powerpuff Girls Emporium in London

New research reveals that only one in ten of all Superhero films have a female lead, and with brand-new episodes of The Powerpuff Girls on Cartoon Network, the ultimate sugar spice and all things nice squad  opened a Powerpuff Emporium in Central London, to celebrate kick-ass girls everywhere. Located in Soho, London – the three-day immersive experience, created by Produce UK for Cartoon Network in collaboration with Hope & Glory […]

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News Tag Archives: Experiential

Families head to intu shopping centres for a hi-tech half term

intu provided a week of robot-building fun during a hi-tech half term of daily activities at their shopping and leisure destinations. The free events at 14 intu shopping centres nationwide, including intu Trafford Centre, intu Lakeside and intu Metrocentre, also included the chance to take part in robot races, robot dance classes and the opportunity […]

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News Tag Archives: Experiential

YR Live launch Spongebob customisation booth at the Wonderland Shop

As part of a year-long Spongebob Gold campaign, the Spongebob Gold fashion collection was available from 18th May at the Wonderland Shop at 192 Piccadilly, London and online. The retail launch of the fashion line was celebrated with a launch party and late night shopping event featuring DJ Jodie Harsh. YR Live powered the experiential […]

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News Tag Archives: Experiential

Lucozade Energy ‘Whoosh Hour’ gets Londoners moving with a free journey on London Underground with the UK’s First NFC Enabled Bottle

  On Tuesday 30th May, Lucozade Energy launched an NFC-enabled bottle that empowers Londoners to ‘Tap to Flow’ through the London Underground network. This is the first time in the UK an FMCG brand has delivered a contactless travel enabled product. Limited edition NFC bottles will be handed to commuters at Oxford Circus station during […]

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News Tag Archives: Experiential

Vivo Becomes Official Sponsor of the 2018 and 2022 FIFA World Cup

The global smartphone brand Vivo announced its agreement with International Federation of Association Football (FIFA) to sponsor the FIFA World Cup for six years, covering two tournament cycles. This means Vivo will become the official sponsor of the 2018 and 2022 FIFA World Cups. Consecutive Sponsorship of Two FIFA World Cups As the official smartphone […]

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News Tag Archives: Experiential

CSM appointed by Jaguar MENA for Dubai Opera remit

CSM has been appointed to manage Jaguar’s new partnership with Dubai Opera; Dubai’s first multi-format performing arts theatre. Jaguar has signed a three-year strategic partnership with the  venue to celebrate ‘The Art of Performance’. The collaboration with Dubai Opera gives Jaguar a stage on which to continue to deliver unforgettable sensory experiences for which the […]

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News Tag Archives: Experiential

RPM puts the fun back into confectionery with new Mondelez campaigns

RPM has announced  two new campaigns for Mondelez brands Maynards Bassetts and Cadbury. The new Cadbury Dairy Milk campaign has launched to coincide with World Milk Day (June 1st) and runs through to the 25th. RPM will be taking a branded milk float to high profile shopping locations in London (Westfield White City), Newcastle, Birmingham (Bull […]

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News Tag Archives: Experiential

Clipper turns the volume up on Flavour That Sings with experiential campaign

Clipper Teas launched the second phase of its Flavour that Sings campaign with a unique afternoon tea event on 23rd May. The event included a live performance from the brand’s dedicated three-piece vocal group, The Clipperettes. Clipper, the Fairtrade and organic tea brand owned by Wessanen UK, has launched the second phase of its impactful Flavour that […]

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News Tag Archives: Experiential

TRO goes live at the BMW PGA Championship 2017

TRO welcomed visitors to the ‘BMW Championship Village’ at Wentworth Club on Thursday 25th May, as the BMW PGA Championship 2017 officially opened. TRO created an immersive BMW brand experience which combines a product showcase with a luxury bar, garden, BMW Owners’ Lounge and activities area. The agency has integrated BMW products into the overall […]

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News Tag Archives: Experiential

easyHotel offers guests a ‘fake view’ for £1 a night

easyHotel, the super-budget international Hotel chain that offers a great night’s sleep from as little as £19.99 a night, is trialling fake window views of iconic London landmarks for guests at its Old Street Hotel.  The views enable guests to experience the majesty of some of the city’s finest landmarks without having to pay a […]

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News Tag Archives: Experiential

Nākd brings wholefood revolution to commuters

To help spread the word of Nākd’s wholefood revolution, Nākd showcased their range of bars and nibbles on the streets of London to demonstrate that there is a Nākd bar for everyone. The ultimate lean, green, sampling machine took to the streets where members of the public picked from four lucky dip chutes, containing four […]

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News Tag Archives: Experiential

Coors Light takes its Ice Cave to Glasgow

Building on its success in Sheffield, Birmingham and Dublin last year, beer brand Coors Light is  taking the Ice Cave from its TV ads to the Scottish city to coincide with other events. The Jean Claude Van Damme-led TV campaign will be live in Glasgow from 19-28 May, transporting locals into an  Arctic raver underworld […]

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News Tag Archives: Experiential

News Tag Archives: Experiential

Charlie Dimmock launches Monarch’s floral plane ahead of Chelsea Flower Show

Ahead of Chelsea Flower Show, TV gardener Charlie Dimmock joined forces with low cost airline and holiday company, Monarch to cheer up commuters with a giant floral plane at London Victoria Station and Birmingham Grand Central. The ex-Ground Force star and current presenter of BBC’s Garden Rescue unveiled the plane measuring nearly 15-foot-long and 15 […]

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News Tag Archives: Experiential

Hot Pickle brings Guinness Export House to Dublin Airport

Diageo and Aer Rianta International (ARI) have announced a new partnership with the launch of the world’s first Guinness Export House at The Loop, Terminal 2, Dublin Airport. The concept is the first of its kind for the Guinness brand and aims to deliver a new innovative retail solution to the travel retail sector. Custom […]

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News Tag Archives: Experiential

ASOS Blank Canvas campaign tours the world

This academic year 2016-2017, ASOS briefed student marketing specialists Seed to create a personalised Back to School experience for students across Europe, Australia and the US with the aim of establishing ASOS as the number one destination for fashion loving students. ASOS Blank Canvas was designed to champion creativity and individuality, inspiring students across the […]

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News Tag Archives: Experiential

Maximuscle and Circle Agency ‘Make Gains’ at BodyPower Expo

Maximuscle called upon Circle Agency to activate its stand at this year’s BodyPower Expo, which enticed thousands of fitness fanatics over the weekend with free giveaways, product sampling and fitness challenges. The event was the first time Maximuscle’s latest products and flavours had been offered to consumers, and the on-stand sampling bar featured an array […]

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News Tag Archives: Experiential

Event Concept | Veevers Carter to unveil experiential installation at RHS Chelsea Flower Show 2017

The Royal Horticultural Society (RHS) has appointed leading full-service event production and brand experience agency, Event Concept | Veevers Carter to produce an ambitious experiential activation within the Great Pavilion at the RHS Chelsea Flower Show 2017. The project will include a 215-square-metre installation celebrating achievements in gardening and design, as well as tying together […]

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