News Tag Archives: Experiential

adidas City Runs kicks off 2018 series with Fulham 10K

adidas, in partnership with CSM Sport & Entertainment, has announced the return of adidas City Runs in 2018. The inaugural Fulham 10K is the first of four events coming to the streets of the capital in 2018 and will take place on Sunday 18th March. Following the huge success of the adidas City Run Shoreditch […]

Continue reading...

News Tag Archives: Experiential

Tabasco Pick-Me-Up Pit Stop pops up this festive season

The UK’s first Bloody Mary café, the ‘Tabasco Pick-Me-Up Pit Stop’, is opening its doors to help perk up commuters on their way to work during the nation’s biggest party week. New research reveals that 13.7 million Brits are expected to don their Christmas clobber and attend their festive dos in the third week of […]

Continue reading...

News Tag Archives: Experiential

Three and Netflix allow The Crown fans to ‘Borrow My Corgi’

  Inspired by The Queen’s longstanding love of Corgis and the popular ‘BorrowMyDoggy’ trend, Three UK is launching a new canine experience to mark the return of The Crown on Netflix. ‘Borrow My Corgi’ gives fans a truly immersive way to enjoy the show – by binge-watching it in the company of their very own […]

Continue reading...

News Tag Archives: Experiential

The Economist adds winter flavour to food waste-themed experiential campaign

Latest real world subscription activation highlights critical need to reduce food waste by offering fresh soup made with vegetables rejected by retailers. In a new twist on its #feedingthefuture campaign, The Economist is encouraging Londoners to try free nutritious soup made from vegetables destined for the bin. Engaging with people through a branded mobile trike, […]

Continue reading...

News Tag Archives: Experiential

RPM and Baileys open immersive Treat Stop

Baileys is working with agency RPM to launch Baileys Treat Stop, its first customisable bar menu where guests can transform a range of sumptuous lattes, hot chocolates, exclusive cocktails and even a secret chocolate reindeer serve. Baileys Treat Stop will open its doors on 4th December doors in London’s Covent Garden, welcoming those seeking some festive indulgence. Joanna […]

Continue reading...

News Tag Archives: Experiential

Bricklive Christmas enlists StreetPR for specialist event staff

Bricklive, built for Lego fans, has enlisted the help of staffing agency StreetPR to provide staff for its Bricklive Christmas event at London’s prestigious Saatchi Gallery on the Kings Road, Chelsea. The event, which started on November 25 and runs for six weeks, includes three shows a day for up to 400 people each. Bricklive […]

Continue reading...

News Tag Archives: Experiential

The Meredith Collective creates immersive walnut supper club in Shoreditch

On December 2nd, San Fran chefs, Evan and Sarah Rich, will be hosting an exclusive California themed supper club, Rich Table LDN, in Shoreditch. With only 20 seats available, the event has been organised to celebrate the California walnut harvest. Guests will be transported to a beautiful California walnut orchard, designed and built by Meredith […]

Continue reading...

News Tag Archives: Experiential

Mattel Play! Liverpool reveal merry 12 days of Christmas

Tis the season to be jolly at Albert Dock attraction Mattel Play! Liverpool as it plans 12 days of Christmas for its young visitors. The Fat Controller is inviting children to enjoy a magical Thomas and Friends themed story-time each weekend leading up to the big day performed throughout his shows. Children are given the opportunity […]

Continue reading...

News Tag Archives: Experiential

Whole Earth opens pop-up nut butter fondue bar

Whole Earth has created the first-ever peanut butter fondue bar in Shoreditch, London, which opened to the public on 24-25 November. Over the two days, the Whole Earth Nut Butter Bar became a must-visit destination for peanut butter fans. The unique dining experience gave visitors the opportunity to experiment with different dipping combinations, enjoyed in […]

Continue reading...

News Tag Archives: Experiential

Social Vend brings interactive vending machines to The Capital

Major brands have been busy utilising Social Vend’s interactive technology. To promote the launch of the new O2 One Plus 5T mobile device, Social Vend’s interactive vending machines were at locations across the UK. (2 x London – Box Park / 1 x Slough / 1 x Manchester) The machines were each running a custom […]

Continue reading...

News Tag Archives: Experiential

Formula E appoints CSM Sport & Entertainment to deliver global PR Brief

Formula E – the electric street racing series – has appointed CSM Sport & Entertainment (CSM) to handle global and local PR. CSM was appointed following a competitive pitch process and will be responsible for delivering greater brand awareness for Formula E through consistent sport and lifestyle media coverage in key markets including: UK, USA, […]

Continue reading...

News Tag Archives: Experiential

Provision Events helps European Tour make final Hero Challenge

With the Atlantic Palm Resort as the spectacular backdrop, European Tour completed its series of ‘Hero Challenges’ this week. Hitting from a beach front tee, some of the best golfers in the world threaded their shots down a line of lights into the Arabian Gulf to a Provision Events’ designed floating green. Accompanied by pyrotechnics […]

Continue reading...

News Tag Archives: Experiential

Tim Peake is sent back to space in VR Experience

During a lecture at the Royal Aeronautical Society on Thursday 9th November 2017, Tim Peake was taken back to the International Space Station (ISS) by Rewind. The British European Space Agency (ESA) astronaut experienced Home: A VR Spacewalk, an immersive experience created by Rewind, in collaboration with BBC Studios Digital. The epic 15-minute VR experience […]

Continue reading...

News Tag Archives: Experiential

Kraft Heinz launches 50th ‘Beanz Meanz Heinz’ anniversary campaign

To celebrate 50 years of the iconic ‘Beanz Meanz Heinz’ slogan, Kraft Heinz  launched its anniversary campaign, which included 50 special, limited edition labels on 15 million cans of Beanz, a fully branded #BeanzMeanzHeinz double decker bus and a microsite offering the public the chance to personalise their Beanz can labels. The bus, executed by […]

Continue reading...

News Tag Archives: Experiential

Landsec launches shopping portal

Landsec has announced a new retail portfolio innovation with the launch of an online shopping portal trial for Bluewater, Europe’s leading retail and leisure destination. Featuring over one million items from Bluewater’s retailers, the new portal provides guests with the opportunity to conduct research on particular products or product categories, seek alternatives and, ultimately, to purchase […]

Continue reading...

News Tag Archives: Experiential

Sonos’ first European concept store brings music home in Seven Dials

Sonos’ has announced its first European concept store; a retail, exhibition, screening and listening space that will open its doors to the public on Thursday, 16th November 2017. Located in London’s Seven Dials, the store has been designed to replicate the home environment, and showcase how Sonos fits into any home environment. Inspired by Sonos’ flagship store in […]

Continue reading...

News Tag Archives: Experiential

PlayStation Paris Games Week and media showcase: Amplify’s largest production to date

Amplify has created its largest ever stand for PlayStation at Paris Games Week; plus the brand’s major press event, PlayStation’s Paris Media Showcase.   The PlayStation stand at Paris Games Week welcomes 350,000 consumers over five days and has become synonymous with dominating the event thanks to its vast size, array of games, stand-out design, unforgettable […]

Continue reading...

News Tag Archives: Experiential

M&C Saatchi launches new campaign for Fujifilm instax to ‘Fill The World With One‐Offs’

 M&C Saatchi has unveiled an integrated campaign for Fujifilm instax targeting Generation Z and Millennials to encourage them to ‘Fill the world with one‐offs’ and celebrate the themes of ‘love’, ‘dance’ and ‘laughs’. The entertaining campaign launched on October 6th with prime time TV spots and includes print (including an NME sponsorship and cover wrap), […]

Continue reading...

News Tag Archives: Experiential

Reeves taps into millennial makers movement with global relaunch from Amplify

Art and creativity brand, Reeves, has tasked Amplify with a comprehensive global relaunch that sees the 251-year-old company reposition as a youth-focused lifestyle brand. The relaunch is centred around a campaign film, called Show Your Colours, which launches on 4 November.   The project was awarded to Amplify after a competitive pitch during which the agency […]

Continue reading...

News Tag Archives: Experiential

Sense helps London’s iconic statues Wrap Up

Charity and marketing agency team up to clothe landmarks for the launch of Wrap Up London, an experiential campaign aiming to reduce cold-related deaths this winter.  Sense London, the experiential marketing agency, and charity Hands On London have come together to wrap up the city’s most exposed residents – its famous statues – to launch the […]

Continue reading...

News Tag Archives: Experiential

Centre:mk sponsors Feast of Fire Event as thousands gather in Milton Keynes for MK50 Celebrations

On Saturday 21 October, 10,000 people gathered in Milton Keynes city centre for Feast of Fire, an evening of fire, theatre, dance and music created by outdoor arts experts ‘Walk the Plank’. The event, part sponsored by centre:mk, featured memorable performances including drummers from the Dhol Academy, Indian dance from Pagrav Dance and the opening […]

Continue reading...

News Tag Archives: Experiential

Perrier-Jouët brings nature to life in the interactive garden of wonder

Perrier-Jouët opened the garden of wonder to the public on Friday 27th October at The Refuge, which is part of The Principal Hotel in Manchester. The Garden of Wonder is situated in the middle of an 18-seater table and guests can interact with it using augmented reality that will reveal a beautiful world inspired by […]

Continue reading...

News Tag Archives: Experiential

Graduate Hotels embarks on Mutt Cutts tailgate tour

Graduate Hotels has kicked off their autumn 2017 tailgate tour during which they will visit university towns for home football games in a recreation model of the Mutt Cutts van from the 1994 movie Dumb and Dumber. Created in partnership with leading experiential agency OutCold, the mobile tailgate commenced in Ann Arbor, MI and includes […]

Continue reading...

News Tag Archives: Experiential

Tiffany fragrance experiential sparkles at Heathrow

The elegant world of Tiffany has come to life with a unique experiential campaign in one of the busiest areas of Heathrow’s Terminal 5. The campaign marks the launch of Tiffany’s new signature fragrance to the UK market, and will allow passengers to experience the new Tiffany perfume, crafted to reflect the diamonds for which […]

Continue reading...

News Tag Archives: Experiential

Projection Artworks and Bounce revolutionise Ping Pong for the social gaming generation

Projection Artworks and the social entertainment brand Bounce have been breaking technological boundires. Last week saw the launch of Wonderball – the first digital evolution of the game Ping Pong. The system developed for Bounce has been rolled out across two London locations, turning a standard Ping Pong table into an interactive game using projection […]

Continue reading...

News Tag Archives: Experiential

Provision Events returns for the DP World Tour Championships

Provision Events (PVE) has been commissioned by the European Tour to provide a fan experience for its season ending DP World Tour Championship. This will be the fifth year that PVE has worked with European Tour at the finale of the Race to Dubai. Nick Clemens, founder and managing director of Provision Events comments: “It’s […]

Continue reading...

News Tag Archives: Experiential

Marshmallow Laser Feast creates ‘The Quest’ in France

Marshmallow Laser Feast (MLF) has conceptualised and crafted ‘The Quest’, a unique and permanent kinetic light sculpture in France, where a light-wielding robotic arm is encased by a mesmerising structure of connected, glass-like shards, some with engravings hidden deep within at nano-scale. As the robotic arm moves the light source, seemingly random natural light patterns dance around […]

Continue reading...

News Tag Archives: Experiential

Regional agency wins double experiential contracts this Halloween

Independent Events has expanded its portfolio by winning two new clients for events this Halloween. Two destination shopping centres are making sure that Halloweeen goes with a bump this year, with IE delivering immersive shows and activities for families. Dalton Park will have a weekend of pumpkin fun on the 28th and 29th October with […]

Continue reading...

News Tag Archives: Experiential

Faber & Faber sees immediate Amazon sales spike after book chapter sampling to Interpol gig goers

Handing Alexandra Palace audience sample chapters about the band they were queuing to see resulted in trackable sales boost within hours Book publisher Faber & Faber saw an almost instant sales boost on Amazon from a chapter sampling campaign at a recent concert at London’s Alexandra Palace, suggesting members of the audience were so enthused by what they read […]

Continue reading...

News Tag Archives: Experiential

The Club house opens Winter Lodge with pop-up cinema at Liverpool One

Grosvenor Europe has announced that The Club House at Liverpool One has launched a 1,450 sq ft ‘Winter Lodge’.  Visitors can enjoy playing shuffleboard and drinks by a fireplace, plus an undercover pop-up cinema until October 31. Set in the grounds of The Club House in Chavasse Park, The New World Trading Company owned concept […]

Continue reading...

News Tag Archives: Experiential

Kinetic taps into live traffic data to drive dynamic digital campaign for Toyota

Toyota has partnered with Kinetic to deliver a nationwide digital Out-of-Home (DOOH) campaign using real-time traffic data to target drivers according to the context of their journey. The “We Choose Hybrid” campaign will run for two weeks on roadside digital Out-Of-Home screens at 70 locations in cities across the UK. This OOH execution is part of […]

Continue reading...

News Tag Archives: Experiential

HeyHuman unveils ‘Power of Tea’ campaign for Heath & Heather

Herbal tea and infusions brand, Heath & Heather, is kicking off a multi-channel campaign to broaden its appeal and encourage younger audiences to explore its range of teas. The ‘Me to the Power of Tea’ campaign has been conceived and delivered by integrated marketing agency, HeyHuman. The drive celebrates the brand’s heritage and close-to-nature principles, […]

Continue reading...

News Tag Archives: Experiential

World’s first ‘wellness shed’ stirs up mindfulness

Can slowly stirring a pot of steaming hot soup really calm a chaotic commute? That’s the premise behind the world’s first ‘wellness shed’ pop-up from GLORIOUS! Soups which is launched in Shoreditch on October 19. Inside the shed, built by Tiger Sheds, visitors found a unique virtual reality (VR) mindfulness experience that involved stirring a […]

Continue reading...

News Tag Archives: Experiential

Peroni Nastro Azzurro and HeyHuman bring Taste of Italy to London

Peroni Nastro Azzuro is putting its rich Italian heritage centre stage in a social media campaign in conjunction with integrated marketing agency HeyHuman. As part of their ‘Infused with Italy’ campaign, the brand whisked three creative minds and three leading mixologists off to the picturesque region of Liguria, to explore new citrus flavours and create […]

Continue reading...

News Tag Archives: Experiential

Benefit Cosmetics hosts two immersive 70’s parties

This October, Benefit Cosmetics are transporting guests back in time via a dazzling seventies disco! Introducing Studio ’76: a brows, beauty and entertainment destination offering a blast from the past. Studio ’76 will pay homage to all things brows. It’s open for two days from Friday 20th October, and based in The Old Truman Brewery, […]

Continue reading...

News Tag Archives: Experiential

Pavegen partners with Google to build largest ever energy-harvesting walkway at Berlin Festival of Lights

The footsteps of visitors to the world’s largest single energy harvesting array are being converted into off-grid electrical energy to trigger a synchronised lighting display and generate videos recording their experiences. The footsteps of visitors to the record-breaking 26-square metre installation at KulturBrauerei, set-off light panels embedded in the walls of the installation. Their movements […]

Continue reading...

News Tag Archives: Experiential

Raccoon wraps Santander’s ‘Phish & Chips’ van

Raccoon has been working with agency Cow PR on a campaign for Santander. As part of a nationwide tour to educate the UK about fraud, Santander is launching Phish and Chips, a van that accepts phishing emails and smishing texts as payment for fish and chips. This follows research which reveals a staggering 74% of […]

Continue reading...

News Tag Archives: Experiential

Nespresso selects Liverpool One for UK debut concept boutique

Grosvenor Europe has announced that Nespresso has launched a new concept store for the UK on Liverpool Ones Peter’s Lane. Located adjacent to Michael Kors, The White Company and Beauty Bazaar Harvey Nichols, the 1,600 sq ft Nespresso is a unique immersive boutique and only their third globally, following trials in Cannes and New York.  […]

Continue reading...

News Tag Archives: Experiential

Guinness World Records celebrates fluffy cats and dogs in London’s most comforting setting

  The Amazing Animals Fluffytorium, a place celebrating the fluffiest and furriest animals, is coming to London this October half term. The fur filled experience has been created to celebrate the release of the new title from Guinness World Records – Amazing Animals – a book totally dedicated to the fastest, tallest, strongest, strangest and […]

Continue reading...

News Tag Archives: Experiential

New Shoreditch ‘NUNdos’ eatery offers food for the soul

This October, people will have the opportunity to experience the world’s first nun-powered eatery promising ‘food for the soul’. Brand new, soulful soup pop-up ‘NUNdos’, will open the doors to convent life at the White Rabbit (Shoreditch, London) from 17th – 19th October. Diners will be invited to break bread and reflect on modern life […]

Continue reading...

News Tag Archives: Experiential

StreetPR helps Tortilla drive interest for Dalston opening

Tortilla, the local Californian burrito and taco restaurant,, has linked up with staffing agency StreetPR to run an awareness campaign to drive customers to its new Dalston store, which opened in the t London district at the start of September. Tortilla marked its Dalston launch by offering free dinner to locals the night before the official […]

Continue reading...

News Tag Archives: Experiential

Milton Keynes welcomes the region’s biggest live fashion and beauty event

centre:mk will launch AW17 LIVE with two days of catwalk shows, beauty demonstrations, style advice and food. The event began on Saturday 30th September at 11am with 12 exclusive catwalk shows happening on the hour, all weekend until 4pm on Sunday 1st October in the centre’s event space, Middleton Hall. Now in its fifth year, […]

Continue reading...

News Tag Archives: Experiential

American Airlines launches integrated experiential Out-of-Home campaign with Exterion Live, PMK*BNC and Hello London, at Canary Wharf

The world’s largest airline, American Airlines, is launching an integrated Out-of-Home campaign at Canary Wharf Plaza. American Airlines is inviting Londoners to enjoy its bespoke Transatlantic Sports Lounge on the 4th and 5th October.  Here, commuters can enjoy a taste of American culture in a relaxed lounge setting, complete with complimentary canapes, drinks, sporting activities […]

Continue reading...

News Tag Archives: Experiential

Produce UK brings Mini Maker’s Market to Finsbury Avenue Square

Finsbury Avenue Square, Broadgate has become home to a pop-up mini market hosted by up-and-coming local London designers and artists. The private view was held on Tuesday 4th of October and open to the public from Wednesday. This is the second part of the programme that we have been commissioned to create as part of Broadgate’s ‘Shaped By Design’ season. At […]

Continue reading...

News Tag Archives: Experiential

Provision Events partners with CSM Live

Provision Events has entered into a partnership with CSM Live.  By combining their expertise the companies aim to deliver a more complete customer experience for clients who want to engage with sports fans across the globe. Since 2004, Provision Events has provided fanzones and downtown experiences at numerous sporting events including the Ryder Cup, Wimbledon, […]

Continue reading...

News Tag Archives: Experiential

Savvy embarks on Lipton and KFC sampling drive

Shopper Marketing and Retail Activation agency, Savvy, is extending summer by telling the nation that Lipton is now served in KFC with a 5-week outdoor mobile sampling campaign visiting 100 KFC restaurants over a weekend period. As Autumn arrives, Lipton is handing out free samples to consumers visiting KFC across the UK. Shopper insight has […]

Continue reading...

News Tag Archives: Experiential

Ikea brings ‘Wonderful Everyday Tour’ to Sheffield

Ahead its new store opening on 28th September 2017, home furnishings retailer Ikea brought the “Wonderful Everyday Tour” to Sheffield, giving residents and visitors the chance to experience the little things in life that make the everyday more wonderful. Eleven uplifting mini-events and installations popped up in and around Sheffield, bringing the Ikea philosophy to […]

Continue reading...

News Tag Archives: Experiential

Independent Events and DFDS Seaways bring Amsterdam to Newcastle

DFDS Seaways have taken an experiential approach to promoting their Newcastle-Amsterdam mini-cruise breaks this Autumn.  Teaming up with brand engagement agency Independent Events, the shipping and logistical giants have conjured up a series of events taking place across The North East. The activations run across three weekends and will bring a taste of Holland to […]

Continue reading...

News Tag Archives: Experiential

VOXI Chooses Seed to Establish Brand Awareness Amongst UK Students

Voxi, the UK’s first dedicated youth mobile offering, has chosen Seed to devise and deliver a student ambassador programme that quickly establishes brand awareness amongst the UK’s university communities. Launching on 25 September at Manchester Metropolitan University and running across the length and breadth of the UK until the end of October, the programme builds […]

Continue reading...

News Tag Archives: Experiential

Installations demonstrate the power of the Aviva Community Fund around the UK

Aviva has commissioned MKTG to create and produce a series of immersive and interactive installations to encourage submissions for this year’s Aviva Community Fund. To showcase the huge impact seemingly ordinary objects can make to local communities, a selection of the objects funded for community groups by the Aviva Community Fund last year will be […]

Continue reading...

News Tag Archives: Experiential

Tribal Worldwide London’s VW work wins BIMA Award

Tribal Worldwide London has won BIMA’s (British Interactive Media Association) coveted award for Product and Service Design: Craft for the work they’ve done in creating the Connected Customer Journey for Volkswagen UK. This journey began in 2007 with a challenge from the CEO: “I want the best automotive digital platform in the world”. It has taken 10 […]

Continue reading...

News Tag Archives: Experiential

Piccadilly Lights brings colour to life for countdown to switch-on

The countdown has begun for the world-famous Piccadilly Lights to be switched back on, after over nine months in darkness for major renovation work. To mark the moment, Landsec, is launching the #PiccadillyOn campaign, bringing colour to life in aid of Barnardo’s. The #PiccadillyOn campaign invites people around the world to be part of this […]

Continue reading...

News Tag Archives: Experiential

Cosmetic brand Collection celebrates 30 years with birthday tour bus

Promohire has joined forces with healthcare communications consultancy ‘This is Pegasus’.  The client, Collection, has reached a birthday milestone and is celebrating with a brand activation during September, offering products and prizes to fans. Promohire have provided a double decker conversion to kick-start the festivities. The experiential bus offers consumers a unique brand experience; including […]

Continue reading...

News Tag Archives: Experiential

Doughnut Time celebrates UK opening with experiential activity

Australian doughnut brand, Doughnut Time, is opening its UK flagship store on London’s famous Shaftsbury Avenue this October. known for creating hype and hysteria back in their homeland, Doughnut Time is renowned for attracting queues of thousands with every new store opening. The new central London store – the first outside of Australia – will […]

Continue reading...

News Tag Archives: Experiential

N2O delivers Al Fresco events for Tesco this summer

Experiential marketing experts N2O were tasked by Tesco to help shoppers discover the delights of eating outdoors this summer. To deliver the seasonal messaging, N2O rolled out a series of four events across the UK, each designed to engage consumers at different touchpoints of their buying journey. Over 25 brands took part in a nationwide […]

Continue reading...

News Tag Archives: Experiential

Naked Juice opens doors to Colourtopia at Festival No.6

Naked Juice invited visitors to Festival No.6 to step into Colourtopia and experience a unique space full of possibilities, powered by its products. Naked Juice is building on the success of engaging festival-goers in 2016 to drive trial and awareness of its smoothies and the weird and wonderful spirit of its brand by adding another […]

Continue reading...

News Tag Archives: Experiential

Sense brings innocent Bubbles to Londoners

Following its recent launch, innocent Bubbles, a new lightly sparkling blend of pure fruit juice and spring water, will be introducing Londoners across the UK capital to its three flavours, Lemon & Lime, Orange & Lime, and Apple & Berry. A branded vehicle, the innocent Bubbles Canteen, will provide the focus of the campaign, which […]

Continue reading...

News Tag Archives: Experiential

Mercedes revs up with Liverpool One store

Grosvenor Europe has announced that luxury car manufacturer, Mercedes-Benz, has launched a 3,000 sq ft pop-up on Liverpool One’s Peter’s Lane. Designed to showcase the iconic brand’s cars in a different way to the traditional showroom, the store houses a range of the latest Mercedes-Benz models in a stylish, modern environment.  The store features a […]

Continue reading...

News Tag Archives: Experiential

Papa John’s treats Londoners to an underground pizza party

Pizza-lovers were treated to a taste of Papa John’s new ‘Papa’s Deep Crust’ in an unusual dining experience at London Underground’s deepest station Lucky Londoners at the Underground’s deepest Tube station, Hampstead, were last night treated to Papa John’s new ‘Papa’s Deep Crust’ pizza, in a unique platform-dining experience. Hampstead Tube station on the network’s […]

Continue reading...

News Tag Archives: Experiential

Swedish 5D-experiment lets participants live like millionaires

In a new experiment, Sweden’s state lottery, Lotto, has used Virtual Reality to let people check off their bucket lists and try life as a millionaire. The 5D-experiment allows participants to dive among reefs, throw themselves off cliffs and recharge at the world’s most beautiful beaches. The experiment, built in a hangar in Stockholm, consists […]

Continue reading...

News Tag Archives: Experiential

Amplify brings a taste of Tennessee to UK for Jack Daniel’s

Jack Daniel’s has tasked Amplify  with creating a millennial-focused campaign that injects a contemporary twist into the brand’s Tennessee roots. The end result is a brand experience pop-up called The Meeting Place, a concept based on the Yuchi Indian translation for ‘Tennessee’. Running from London to Glasgow via Birmingham, the campaign brings to life the […]

Continue reading...

News Tag Archives: Experiential

Fans at Crans get Omega Experience

As Europe’s best golfers descend on the Swiss town of Crans Montana for the Omega European Masters, headline sponsor Omega has enrolled the help of Provision Events to give visiting fans a bit more than beautiful scenery and fantastic golf. Taking inspiration from the Omega Box Challenge made famous by the duel between both Rory […]

Continue reading...

News Tag Archives: Experiential

Barilla supports Simplyhealth Great North Run for a second year running

Barilla returns to The Simplyhealth Great North Run in 2017 in a partnership that sees the brand host a second edition of their ‘Barilla Pasta Party’, set to be the biggest Pasta Party in the UK. Held the day before the  half-marathon. Barilla will sample hot servings of pasta, including new gluten free option, and […]

Continue reading...

News Tag Archives: Experiential

Peugeot unveils the world’s smallest car dealership in a London phone box

The iconic red K6-series phone box, which opens for business in Russell Square from Tuesday 12th September, has been converted into a fully connected online showroom using Peugeot’s unique e-commerce system, ‘Order Online’. Customers can gain access to the diminutive Dealership by getting a special code at http://www.peugeot.co.uk/russellsquare. Inside, they will find a tablet device […]

Continue reading...

News Tag Archives: Experiential

Thorpe Park Resort’s living(dead) billboard is unveiled in London

Thorpe Park Resort has unveiled a gory billboard featuring zombies feasting on blood and entrails, to promote two new The Walking Dead mazes. It marks the launch of the theme park’s annual ‘Fright Nights’ season starting on 29th September, which will be the biggest in its history, running for more days than ever before. The […]

Continue reading...

News Tag Archives: Experiential

Kinetic becomes exclusive UK buying point for Voyager, the world’s first cinematic VR chair

Kinetic has announced an exclusive UK distribution partnership with Voyager, the world’s first full-motion cinematic Virtual Reality (VR) chair. The partnership is through Kinetic’s startup incubator, KineticX, which is focused on technologies shaping the future of Out-Of-Home advertising. Voyager is a full-motion platform designed for cinematic VR experiences. The specialised chair incorporates physical nudges, including […]

Continue reading...

News Tag Archives: Experiential

European Tour kicks off British Masters promotion with Provision Events

Newcastle United legend Andy Cole returned to his old stomping grounds  as he took part in a Provision Events designed putting challenge with former golf World No.1 Lee Westwood. The ex-magpies’ striker joined Westwood as they put their short game to the test in front of 52,000 Newcastle United fans at half time in their […]

Continue reading...

News Tag Archives: Experiential

Promohire embarks on ice-cream tour with Fuller’s Kitchen

Promohire worked with agency The Fitting Room (formerly known as PR & Everything Inbetween) on their latest campaign for Fuller’s Kitchen. The brand was celebrating National Ice Cream day, and launched a double-decker ice cream themed bus called The Inside Scoop. The converted bus has completed a multi-date activation adventure between the 20th and 30th […]

Continue reading...

News Tag Archives: Experiential

Burger King France and Buzzman launch Mystery Burger campaign

The latest PR stunt from Burger King France and agency Buzzman sees a burger lucky dip rolling out across the nation. For two euros, Burger king fans can pick up a mystery burger box from any burger king restaurant, the contents of which will only be revealed upon opening. With ten burgers on the burger […]

Continue reading...

News Tag Archives: Experiential

News Tag Archives: Experiential

Snapbots land at London Westfield Centres

Westfield has announced a partnership with Snap Inc. to sell its Snapchat Spectacles at both London destinations this summer: Snapbots will begin selling Spectacles by Snap Inc. to shoppers at Westfield London and Westfield Stratford City. This is  the first time shoppers in the UK have been able to purchase the coveted Spectacles in a shopping centre. […]

Continue reading...

News Tag Archives: Experiential

Now TV opens Trolls Beauty Salon in Shoreditch

From August 26th the family movie Trolls is available to stream on NOW TV. To celebrate,  families are invited  to experience their very own Troll transformations as Now TV open the UK’s first Troll inspired pop-up beauty salon. Located under a bridge in Shoreditch, the salon’s Troll-ific stylists will offer free candy-coloured makeovers inspired by […]

Continue reading...

News Tag Archives: Experiential

Virgin Media launches Virgin TV Kids with Kings Cross activation

Virgin TV has created a giant trampoline bed to celebrate the launch of the new Virgin TV Kids App. Children can ‘jump for joy’ on Virgin TV’s giant trampoline bed. Designed to look like an actual adult bed, the 5×3 metre trampoline is a celebration of what it means to be a kid – at any […]

Continue reading...

News Tag Archives: Experiential

Chinatown London supports Mayor’s #MyLondonDish social campaign

With a commitment to long-term curation and partnership with the Chinatown London community, Shaftesbury has gathered a host of dishes available within Chinatown London, supporting the Mayor of London’s #MyLondonDish social media campaign. As part of his #LondonIsOpen initiative, the Mayor of London has launched #MyLondonDish to showcase London’s diverse food scene and celebrate the […]

Continue reading...

News Tag Archives: Experiential

Liverpool One welcomes bespoke VW Beetles

To mark the 50th anniversary of the 1967 Summer of Love, the phenomenon that saw 100,000 people, including musicians and artists, flock to San Francisco’s Haight Ashbury district, Liverpool ONE invited artists to paint three iconic Volkswagen Beetles for a unique art installation on Paradise Street. Each VW Beetle will be designed with a theme […]

Continue reading...

News Tag Archives: Experiential

McDonald’s brings the Good Times tour to UK Festivals

Festivals McDonald’s UK has been helping create even bigger feel good moments at Summer events, including Virgin V Festival and Fusion . Music fans can win tickets to the festival, as well as a host of McFlurry giveaways from the McDonald’s ice-cream van, and the opportunity to try out the new 180-degree McFlurry Cup photo […]

Continue reading...

News Tag Archives: Experiential

Eurowings and partners bring #FlyWithEd virtual reality campaign to London this Summer

Eurowings, the State Tourist Board Baden-Württemberg, Europa-Park, and Stuttgart Airport have once again partnered to promote their destinations and brands in the UK and have repeatedly appointed London based communications agency, collab-ed, to deliver their UK Summer campaign. This year’s integrated marketing campaign built on the narrative of last year’s  #nextstop campaign to once again […]

Continue reading...

News Tag Archives: Experiential

I-AM creates Soft Republic for Walls

  I-AM and Walls have worked together to install a pop-up and flagship retail experiences targeted at the Instagram generation this summer. Unilever have created a ‘special projects’ division within Walls, with a licence to think as a disruptor brand would. The mission was to create a new stand alone experiential brand within their portfolio that […]

Continue reading...

News Tag Archives: Experiential

News Tag Archives: Experiential

TRO escapes the city with Volvo Car UK

Volvo Car UK is to bring a Scandinavian sanctuary to some of the UK’s busiest cities, offering locals a retreat from the stresses and strains of daily life. Opening in Newcastle, Bristol, Norwich, Aberdeen and London in the coming weeks, the firm’s ‘Escape the City in your City’ pop-up studio will offer a selection of […]

Continue reading...

News Tag Archives: Experiential

intu pilots virtual reality with Emoji characters

A pilot scheme is testing whether virtual reality leisure experiences could soon become commonplace at intu’s 14 shopping centres across the UK. The owner of some of the country’s most popular shopping and leisure destinations has launched its first paid-for virtual reality experience at three shopping centres over August where customers can interact with characters […]

Continue reading...

News Tag Archives: Experiential

iD embarks on My Little Pony nationwide tour

The My Little Pony Friendship Tour returns this summer with a new refreshed look and feel to celebrate the upcoming release of My Little Pony: The Movie. The tour will be visiting cities across the country this summer, welcoming fans aboard the signature pink double-decker bus, where guests can explore Equestria, the magical world of […]

Continue reading...

News Tag Archives: Experiential

Havaianas teams up with Ambient to target festival goers at Boardmasters

For the second year running, Havaianas has appointed Ambient’s staffing team to promote the brand at Boardmasters Festival, taking place this weekend. Teams of brand ambassadors in full Havaianas attire and equipped with branded lilos, will be roaming the festival area on Fistral Beach with the aim of driving traffic to the local store. Customers […]

Continue reading...

News Tag Archives: Experiential

Exterion Media launches dedicated experiential offering Exterion Live

  Exterion Media, Europe’s largest privately owned Out-of-Home company, has launched Exterion Live, its brand new experiential offering.  Exterion Live will be able to provide end-to-end management of experiential campaigns across five core environments: transport, retail, urban, sports and entertainment, through existing advertising partnerships with Transport for London (TfL), National Rail, Westfield, London Designer Outlet (LDO) […]

Continue reading...

News Tag Archives: Experiential

M&C Saatchi creates the first ‘real’ Game of Thrones Marathon

For the launch of Game of Thrones season seven, Sky and M&C Saatchi created the first TV marathon actually run by fans of the award-winning show. A group of marathoners addicted to the TV series crossed Italy behind a moving screen, while watching the first six seasons of the most followed series in the world. […]

Continue reading...

News Tag Archives: Experiential

Lavazza and Amplify create ‘Waves of Coffee’ experience for Wilderness Festival

  Italian coffee brand, Lavazza, has once again teamed up with Amplify  to create a brand-led summer experiential campaign. To help the brand reach a new younger audience whilst maintaining relevance with their existing advocates, Amplify created a ‘Waves of Coffee’ workshop experience for this year’s Wilderness Festival in Cornbury Park, Oxfordshire between 3 and 6 […]

Continue reading...

News Tag Archives: Experiential

Arm & Hammer launches Apothecary Tent experiential campaign at Wilderness Festival

Arm & Hammer has announced an experiential campaign to promote their toothpaste at Wilderness festival. The campaign was conceived and developed by Chorus, the specialist content and partnerships division at Maxus. It features an “apothecary tent,” which illustrates the benefits of baking soda, the toothpaste’s key differentiating ingredient. The use of baking soda promises a […]

Continue reading...

News Tag Archives: Experiential

Chavasse Park receives fourth Green Flag Award

Chavasse Park in Liverpool ONE has been recognised for the fourth consecutive year by the Green Flag Award Scheme as one of the very best in the world. This international award, now into its third decade, is a sign to the public that the space boasts the highest possible environmental standards, is well maintained and […]

Continue reading...

News Tag Archives: Experiential

Bluewater hosts experiential activations this Summer

Landsec, co-owner and asset manager of Bluewater, has announced Bluewater’s new family orientated summer activities, which are focused on delivering a memorable day out experience for guests throughout the season. Leading the line-up is the Beach at Bluewater. Guests of all ages can take advantage of sandcastle building, deckchairs, a giant paddling pool, splash pool and sea-side inspired treats. […]

Continue reading...

News Tag Archives: Experiential

World’s smallest ice cream van arrives at intu

The world’s smallest ice cream van has been unveiled as part of intu’s pledge to make customers smile and follows research revealing that eating ice cream makes people happier. The mini motor launched at intu Trafford Centre in Manchester ahead of a UK tour, delivering free bitesize scoops to intu customers. The ‘Nice Cream Van’ […]

Continue reading...

News Tag Archives: Experiential

What A Melon brings pool party to the capital

On World Watermelon Day 2017, soft drink brand, What A Melon is throwing a free admission refreshing pool party. Complete with an open-topped party bus, on-board Jacuzzi and watermelon swimming pool the party is set to bring a slice of summer to Central London.  Londoners are encouraged to pack a swimsuit and head on down […]

Continue reading...

News Tag Archives: Experiential

Banana Kick celebrates the best of Yorkshire

Leeds-based sports, leisure and retail marketing agency, Banana Kick, is celebrating Yorkshire Day with suitably themed campaigns for two of their Yorkshire clients; Plusnet and retail and leisure attraction Xscape Yorkshire. As a marketing agency based in Yorkshire, Banana Kick is looking to support their Yorkshire clients by creating memorable customer experiences for the public […]

Continue reading...

News Tag Archives: Experiential

Pyrite sets the stage alight at Secret Garden Party

The last ever Secret Garden Party took place earlier this month; the independent arts and music festival held in Cambridgeshire drew to a spectacular close on Sunday 23th July. The theme was the death of celebrity in the age of excess and overexposure. Pyrite Creative’s signature floating stage made a return as the event took a […]

Continue reading...

News Tag Archives: Experiential

Playmobil launches intu shopping centre campaign

Playmobil is to launch ‘play zones’ at some of the UK’s largest shopping and leisure destinations this summer as part of its ongoing partnership with shopping centre owner intu to drive brand engagement among intu’s high footfall of shoppers. Every intu centre including intu Trafford Centre, intu Lakeside and intu Metrocentre will host the branded […]

Continue reading...

News Tag Archives: Experiential

Panasonic Grooming creates the Tash Modern to launch the Panasonic 3-in-1 i-Shaper Trimmer

  Over two thirds of British gents are re-styling their facial hair monthly and three quarters (75%) of bearded males rank themselves an impressive 7.5 out of 10 for attractiveness. So, to celebrate the country’s eclectic designs and confidence boosting beards, Panasonic Grooming has launched an art gallery dedicated to the good, the bad and […]

Continue reading...

News Tag Archives: Experiential

Promohire brands Lego bus for new product launch

Promohire were appointed by agency Norton PR to help with a campaign for The Lego Group. The brand had planned an exclusive launch for their new product – the Lego Creator Expert London Bus which went exclusively on sale at The Lego Leicester Square store on 1st July 2017. To celebrate, Promohire provided a life […]

Continue reading...

News Tag Archives: Experiential

Toast or Hands Café opens in Shoreditch

A pop-up café with a difference is coming to Shoreditch this August. Created by the nation’s bakers, the Toast or Hands Café has been designed to remind hungry young Londoners that life is #BetterWithBread. For one day only, this single ingredient café will be giving out free unicorn toast (an on trend creation using natural […]

Continue reading...

News Tag Archives: Experiential

Jeep Renegade teams with Olympians for TV series

Jeep ambassador and Olympic snowboarder Aimee Fuller is starring in the new TV series, Mission Mudder. Mission Mudder follows six Olympians, including Fuller, 25, as they train and prepare themselves for the ultimate 8 hour Toughest Mudder.  The 8 hour Toughest Mudder is a 5-mile circuit race peppered with 20-25 of Tough Mudder’s biggest obstacles, […]

Continue reading...

News Tag Archives: Experiential

Conran Design Group strengthens team following growth in its retail offer

Conran Design Group has announced the appointment of Ruth McConnell as retail brand strategist following strong growth in the agency’s retail offer. A specialist in retail strategy, McConnell joins the agency from threebrand, where she held the position of UK brand strategy director. Ruth has a wealth of experience, having operated both agency and client […]

Continue reading...

News Tag Archives: Experiential

TRO delivers UK’s first ever Electric Vehicle Experience Centre

The retail division of experience agency TRO has launched the UK’s first ever Electric Vehicle Experience Centre, in partnership with Chargemaster at centre:MK Based in Milton Keynes, the EV Centre will unlock the potential of electric vehicle ownership for consumers, to educate and inspire shoppers. The first of its kind, multi-brand showroom presents a unique […]

Continue reading...