News Tag Archives: Integrated

Boohoo creates real world experiences with N2O

After a four-way pitch, online fashion giant Boohoo has appointed N2O as its experiential marketing agency. The award-winning agency will help Boohoo extend its brand reach with real-world experiences, beginning at Manchester Pride Festival, where Boohoo is the main sponsor. N2O has designed a show-stopping Pride activation that will stay true to Boohoo’s philosophy: not […]

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KittenSoft toilet roll invades Dublin with relaunch for Irish mums

KittenSoft, the toilet roll brand sold exclusively in Ireland and owned by Sofidel Group, staged a massive relaunch in the heart of Dublin on 15th August – its ‘SuperMams’ pop-up shop played host to an array of toilet roll-themed activities. The relaunch was delivered by launch marketing agency Five by Five, with PR support, influencer […]

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Hendrick’s Gin and Space invite the curious to escape the conventional through Hendrick’s ‘Portals to the Peculiar’

Creative agency, Space, has developed an experiential campaign to bring Hendrick’s unconventional world to life this summer. ‘Portals to the Peculiar’ is a series of multi-sensory events that invite gin drinkers to escape the conventional and embrace the delectable, taking a leap into the peculiar world of Hendrick’s. Space has developed the branded events which will […]

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Star Live is Born

An  new name has joined the live marketing and event world. It has been announced that four of the industry’s most  innovative businesses have merged to become Star Live, a full-service live event and brand experience partner. Mobile Promotions, BluePeg, Star Events and Beautiful Minds become a single entity rebranding under the Star Live banner. The […]

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Amplify creates gin palace for Sipsmith Festival Activations

Amplify has been tasked with helping Sipsmith Gin develop a distinct, ownable and premium festival presence inspired by the gin palaces of the 1820s. The activation, which runs at three festivals over the summer including Wilderness, recreates an opulent gin palace where festivalgoers can revel in an on-going raucous jazz party. On Saturday 3 August, the party […]

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Southpaw launches ghd’s global ‘Pink’ campaign for cancer charities worldwide

ghd and creative agency Southpaw have launched the styling brand’s 15th annual ‘Pink’ campaign, in partnership with cancer charities worldwide. This year’s emotive campaign features tattoo artist David Allen, who has spent 10 years working with breast cancer survivors to create tattoos that conceal mastectomy scars. The work will feature women who have had mastectomy tattoos […]

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Ice brings Huda Beauty to Harvey Nichols

Ice made the launch of the exclusive Huda Beauty range at Harvey Nichols Beauty Bazaar in Liverpool One a thing of beauty. The task was to create an impactful launch activation that would drive customers into store to the new Huda Beauty counter. Ice’s answer was to give both the store and customers a vibrant […]

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Jaguar serves Wimbledon to the nation

From July 1st, Jaguar will start serving daily highlights and live scores to tennis fans across the country as it becomes the broadcast sponsor of Ocean Outdoor’s UK-wide coverage of the Wimbledon Lawn Tennis championships. As the Official Car Partner of Wimbledon, Jaguar is amplifying its sponsorship of the world’s most eminent tennis tournament with […]

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Sea Life launches global roll out of interactive aquarium experience

The world’s largest aquarium brand, Sea Life, has launched an immersive visitor experience globally. The campaign created by global brand experience agency Sense, launched in Brighton and London and will roll out to another 20 aquariums worldwide featuring innovative interactive installations. The campaign is designed to drive brand engagement and inspire visitors to support Sea […]

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Nature takes over Covent Garden in Burt’s Bees’ installation

Nature takes over Covent Garden as beauty brand Burt’s Bees launches an immersive installation promoting its sustainably made, 100% natural origin Tinted Lip Balm range. The installation has been created and is managed by Omnicom Media Group UK’s DRUM, in partnership with Graffiti Life and The Dirty Fingers Club. It is located in London’s Covent […]

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Seven Dials celebrates 30 years of the Sundial Pillar with Festival 30

Seven Dials is set to mark the 30th anniversary of its iconic Sundial Pillar with a free one-day event, Festival 30, on Saturday 29 June.  The current Sundial was unveiled by Her Majesty Queen Beatrix of the Netherlands in 1989, replicating the original structure which was designed and constructed by an English stonemason in the 1690s. […]

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Nike & Unit9 help fans create inspiring personalised football posters for Women’s World Cup

Unit9 is helping Nike build on the excitement surrounding the Women’s World Cup with an in-store activation and digital tool that let’s fans create personalised posters of themselves as footballing legends. The experience will run in London’s Nike Town, the Champs-Élysées store in Paris and in Berlin and Amsterdam stores. The activation is also being supported […]

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Strongbow kicks off largest ever nationwide festival activation

  Strongbow has announced details of its 2019 festivals experience, The Strongbow Yard, supported by independent creative agency, Initials. The cider brand is kicking off a summer of festival action which will see nearly 100,000 people visit its activations at festivals across the UK. The Strongbow Yard which features a ten metre high archer as the […]

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William Grant & Sons launches campaign to promote new fruit-flavoured gin Verano

Scottish spirits company, William Grant & Sons, has launched a marketing push to promote its new fruit-flavoured gin, Verano. The campaign positions Verano as a premium yet accessible gin that introduces vibrancy, informality and sociability to the drinking experience. It also highlights the brand’s notable Spanish influence and flavour variations, namely Spanish lemon and Spanish […]

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News Tag Archives: Integrated

TRO and Volvo showcase XC40 at RunFestRun

Leading experiential Agency, TRO brought Volvo’s latest XC40 to life at the inaugural RunFestRun. The RunFestRun event was held at picturesque Bowood House, from May 31st to June 2nd. It was a celebration of all things running related alongisde music curated by Brand Events alongside the festival expertise of presenter celebrity Chris Evans.  Guest speakers […]

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Lidl goes big on quality with new multichannel campaign

Lidl GB unveiled its new advertising campaign which features a fresh, bold take on the retailer’s well known ‘Big on quality, Lidl on price’ brand promise on June 2nd. The campaign sees the supermarket bring the concept of ‘Big on’ to the forefront, demonstrating that Lidl is ‘Big on’ quality, whilst always Lidl on price. Created […]

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Nespresso selects Wave to deliver one of the largest in-store demonstration programs across the UK and Ireland

On the 3rdof June, Wave went live as Nespresso’s new experiential marketing partner to lead one of the largest in-store demonstration programs across the UK and Ireland, delivering an engaging and immersive Nespresso experience for consumer’s in-store. Nespresso’s B2C Sales Manager for UK&I, Steve Clack commented on the appointment of Wave, “We are extremely excited to form […]

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The Co-op, Steel Warriors and Lucky Generals turn confiscated knives into community gyms

Lucky Generals are assisting The Co-op and Steel Warriors with their pledge to boost community health and wellbeing with a plan to build 20 street gyms. The Co-op has announced a multi-million-pound investment to support anti-knife crime organisation, Steel Warriors to create free community gyms in areas impacted by knife crime. The new community spaces […]

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Major League Baseball appoints XYZ to engage with a new generation of fans with the launch of 2019 softball60 series in London

MLB has appointed the brand experience agency, XYZ to create a socially-powered baseball experience in the heart of London called the MLB Softball60 Series – a new fast-paced inclusive team sport for Europe that will ramp up excitement and awareness ahead of the Mitel & MLB Present London Series 2019. MLB has launched MLB Softball60, […]

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Dettol commits to sustainability with The Trigger Project

With the average UK household generating over a tonne of waste each year, about the weight of a small car, Dettol is launching a sustainability campaign alongside two new eco-products: Trigger Spray Refills, and Surface Wipes made from biodegradable plant fibres. The Trigger Project is a campaign by McCann London that introduces Dettol’s commitment to […]

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New Balance gives energy boost to Virgin Money Marathon Runners

Marking its second year sponsoring the Virgin Money London Marathon, global athletic leader New Balance is bringing  an unexpected energy boost to runners during this year’s race, just as they need it most; the dreaded Mile 24. The Blackfriars section of the Virgin Money London Marathon course is notorious among runners, due to its long […]

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Pokémon Detective Pikachu pop-up comes to London

Warner Bros. Pictures and Legendary Pictures invite audiences to enjoy the sights, sounds fun and flavours of the Pokémon Detective Pikachu Pop-up when it opens its doors in London next month ahead of the first-ever live-action Pokémon film, the comedy adventure “ Pokémon Detective Pikachu,” in theatres in the UK on Friday 10th May 2019. The pop-up opens […]

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Carlsberg gets honest about its beer

Carlsberg UK has launched its most ambitious and honest consumer facing campaign ever in a bid to drive reappraisal of its flagship beer brand. The campaign centres around the ‘acknowledgement’ that today Carlsberg is ‘Probably not the best beer in the world’. This honesty has led to the beer being completely rebrewed so that the […]

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Halo Top celebrates new range with London sampling campaign

Halo Top Creamery celebrates the launch of its brand-new snackable ice cream sticks by giving away more than 10,000 free samples to its most dedicated fans, from a special frozen telephone box. For just two days on April 11 and 12, Halo Top will take over one of central London’s Russel Square and turn it […]

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Raptor bag their biggest campaign to date with Deliveroo

Deliveroo student brand ambassador campaign 2019 from Raptor Marketing on Vimeo.   Raptor have been Deliveroo’s student marketing agency of choice since the brand’s conception four years ago.  Raptor have supported Deliveroo with building brand awareness on campus, food drops, merchandise distribution and social media campaigns, as well as recruiting new Deliveroo student riders via […]

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Ford and Imagination launch latest “Go Further” event to showcase mobility solutions of the future

Global experience agency Imagination and Ford Motor Company this week unveiled the latest of its flagship “Go Further” events – the fourth of its kind – which will see over 2,500 attendees visit Sugar City, Amsterdam over the course of ten days. Delegates include members of the European media as well as dealers, fleet guests […]

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Bright Partnerships delivers for DHL and Manchester United

Bright Partnerships created a global campaign that would support DHL’s objective, to be the logistics company for the world. DHL United.Delivered. was conceived to identify ways to harness DHL’s global presence in order to reach, celebrate and unite the millions of fans around the world not lucky enough to visit Old Trafford or to see […]

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McDonald’s asks customers, ‘Peely Peely?’ to kick off annual Monopoly game by Leo Burnett London

Creative agency Leo Burnett London and McDonald’s have launched a new finger wiggling advertising campaign called ‘Peely Peely’ to announce the return of the annual Monopoly promotion. With a shared ambition to make the Monopoly game more famous than ever – Leo Burnett London developed a campaign to compel more and more people to get […]

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News Tag Archives: Integrated

‘Big Little Moments’, 23red and The National Lottery Community Fund promote simple caregiving actions that benefit childhood development

23red and The National Lottery Community Fund have launched a new campaign, ‘Big Little Moments’. The campaign is part of A Better Start, a ten-year National Lottery funded programme set up to help families give their babies and very young children the best possible start in life. This latest work revolves around the idea that […]

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Studio Blvd reflects the changing face of families in the Spring / Summer 2019 campaign for River Island

  River Island will celebrate the diverse faces of the modern family in its new SS19 campaign created by integrated agency Studio Blvd. The #ThisIsFamily campaign celebrates the diversity of families, while challenging the notion of what ‘family’ means in 2019. It follows in the footsteps of Studio Blvd’s ‘Labels are for Clothes’ campaign for […]

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Mrs Crimble’s to cause a stir on social media with Topless Baker partnership

Mrs Crimble’s, the gluten-free brand owned by Wessanen UK, has announced a partnership with digital influencer, the Topless Baker, on a social media campaign that aims to introduce more cake lovers to free-from bakery. Through his Topless Baker social channels, Matt Adlard – a self-taught baker – shares his  homemade creations with his many  followers. […]

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The Economist expands on new brand TV ads with experiential activation

The interactive experience provides commuters with answers to the questions posed in The Economist’s ‘Never Stop Questioning’ TV ads   The Economist, a leading source of analysis on international business and world affairs recently expanded on its new ‘’Never Stop Questioning’ TV commercials with a companion experiential activation at London Victoria train station.    The experience […]

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Yorkshire Water unleashes an eight-foot-tall monster fatberg and call it ‘The Wipesaur’

Yorkshire Water has launched it’s 2019 integrated blockages campaign by challenging hotspot areas to become blockage free. The campaign consists of outdoor and social advertising, a fleet of community engagement teams, interactive experiential events, an eight-foot-tall ‘Wipesaur’ and a community fund of £40,000 for the hotspot area that that has the lowest number of blockages […]

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Marvel legends assemble to inspire the next generation of super heroes

The Government’s Year of Engineering campaign, led by creative agency 23red, assembled Marvel Super Heroes in late December, including Iron Man and Hulk, to launch an exciting new partnership with the iconic comic brand. Young people are being encouraged to take the More Heroes Needed Aptitude Test to help them find out which Super Hero qualities they […]

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News Tag Archives: Integrated

Zippo welcomes trademark of its signature click

Zippo has announced it has trademarked the sound of its windproof lighter, marking an achievement for the iconic brand. Celebrating over 85 years of history, the Zippo Click will now be in good company, officially recognised as one of the most recognisable sounds in the world. Granted first in the United States, with other markets set […]

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Nature Valley and Space bring a taste of nature to the Nitto ATP Finals

Space is launching an integrated social and experiential campaign promoting Nature Valley’s recently introduced ‘Nut Butter Cups’ and ‘Nut Butter Cocoa Hazelnut Biscuits’. The activation is set to bring the spirit of the great outdoors into one of the world’s biggest indoor arenas. Visitors to the Fan Zone activation will be able to sample the […]

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Pickering’s Gin picks DeVries Uk for disruptive Christmas campaign

Pickering’s Gin, leading Scottish gin brand, has signed DeVries Global to promote its Gin Baubles this Christmas following a competitive pitch. The Pickering’s Gin-filled Christmas baubles sold out within minutes of being released in 2016. Faced with a slew of copycats in its third year, Pickering’s sought an agency to raise awareness, create demand and […]

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Deep create campaign launching 1086 by Nyetimber

Independent creative design agency Deep, have created a nation-wide campaign for Nyetimber  the luxury sparkling wine producer based in the south of England. The expansive print and digital campaign, Nyetimber’s first, builds awareness of the brand and positions their newly launched product, 1086, as the pinnacle of their wine portfolio. Grant Bowden, creative director at Deep commented, “1086 […]

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Latest instax campaign by M&C Saatchi reminds us of the importance of instant, unfiltered images

  M&C Saatchi has launched its latest campaign for instax, which puts the audience’s relationship with printed photos at its heart, continuing its ambition to change consumer behaviour surrounding taking pictures and sharing memories. While digital cameras and social media pushes consumers away from print, the new campaign shows why tangible memories are still so […]

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Initials launches French Fantasy campaign for President brand

Initials, the independent creative agency, has launched a new integrated campaign for Lactalis brand ‘President’. Due to run for the next 8 months, the activity centres around three new idents for the brand’s Come Dine With Me sponsorship, premiering on Channel 4. Wider campaign elements include digital out-of-home at key locations across the UK, alongside online activations […]

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Silver Sunday seeks to combat loneliness amongst the elderly

English National Ballet, the Marylebone Cricket Club (MCC) and the Chelsea FC Foundation, will be amongst 1,000 groups up and down the country who will stage free events on October 7th to help combat social isolation amongst older people as part of a national initiative. Now in its seventh year, Silver Sunday, which originated in Westminster, is an […]

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Studio Black Tomato launch first campaign for American Airlines

Content creation and marketing agency, Studio Black Tomato, has launched their first campaign for American Airlines – ‘The Best of Both Worlds’. The aim is to educate high net worth Business Class travellers in London on the new partnership between British Airways and American Airlines. The partnership on flights across the Atlantic will enable coordinated routes […]

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Wasserman brings the NFL to life with a Piccadilly Circus takeover

Wasserman, the global partnerships and activation agency, is helping The National Football League take over one of London’s most iconic locations this Saturday (September 8), as it celebrates the start of the 2018 season with ‘NFL Kickoff on Piccadilly’. The free event will see Piccadilly closed to traffic as it becomes a hub of NFL […]

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Benefit Cosmetics introduces the Hello Happy House

For Benefit Cosmetics, happiness is something that’s core to its DNA, so they are creating an endorphin fuelled event. Launching in London this June, the Hello Happy House is designed to take guests on a journey through the differing states of happiness. Featuring four interactive rooms, guests will have the chance to indulge in an immersive experience. […]

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Beefeater Pink takes over London with scented OOH campaign

Pernod Ricard UK has this week installed strawberry scented posters throughout Oxford Circus underground station as part of thelaunch campaign for Beefeater Pink, the new pink variation of its Beefeater London Dry Gin. In a campaign devised by location marketing specialist Posterscope and strategic media planners at Havas in partnership with Exterion, Pernod Ricard UK’s […]

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M&C Saatchi and Havana Club take to the streets in new brand push

M&C Saatchi London and Pernod Ricard’s Havana Club have developed a new global communication strategy for the Cuban rum brand spearheaded by the idea ‘Cuba Made Me’ that aligns the brand with Havana’s raw street culture.  The campaign is designed to attract a new breed of young urban rum drinkers across Europe. Launching in Germany […]

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Initials launches Seriously Spreadable campaign

Initials has launched a new integrated campaign for Lactalis McLelland brand Seriously Spreadable. Following the agency’s work on the Seriously rebrand in Spring 2017, the new activity encompasses shopper and TV elements with the full campaign being activated across TV, on-demand video, live activation in-store and social. Targeting audiences, such as busy families, that care about […]

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Multi-brand National BBQ week returns for 22nd year

Multi-brand National BBQ Week is returning for the 22ndyear.  One of the UK’s top awareness weekshas  been responsible, since its launch in 1997, for not only being the ‘catalyst for growth in the BBQ market’but also being ‘fundamental in changing consumer attitudes to BBQ’ Launching on Spring Bank Holiday and running from 28th May until the […]

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Oreo dispenses cookies from interactive digital poster

Oreo has launched an out-of-home campaign across London to drive purchase and participation in its 2018 Great Oreo Cookie Quest promotion. The focal point of the OOH campaign is a specially built, interactive digital poster within a fully wrapped bus shelter on London’s New Oxford Street.  It offers passers-by the opportunity to find hidden cookies […]

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Reebok, Sports Direct and MKTG bring “Reebok Knockout” to London

Reebok has appointed MKTG to stage a hard-hitting experience in partnership with Sports Direct in London on March 15th to promote its association with the UFC and its UFC Fight Night Collection. Ahead of the UFC Fight Night event at London’s O2, Reebok  invited aspirational mixed martial arts fighters and fans to test their punching prowess at […]

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Urban Decay appoints The Flash Pack for Kristen Leanne launch party

L’Oreal owned cosmetic brand welcomed the Instagram star to London with a series of fun and colourful events, inspired by Kristen herself. Kristen Leanne is a beauty influencer , brand owner, and entrepreneur. Known for sharing Urban Decay’s values of cruelty-free vegan beauty, Kristen Leanne’s colourful collaboration with ‘UD’ includes Kaleidoscope Dream and Day Dream […]

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LoneWolf installs free G&T machine at Old Street Station

BrewDog backed craft distiller LoneWolf, has installed a free gin and tonic vending machine in London to give the capital’s gin fans a chance to toast the upcoming end of Dry January. The vending machine can be spotted in London’s Old Street Station and will be dispensing cans of LoneWolf’s signature gin and tonic on […]

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Tribal Worldwide London creates Wren Kitchens TV brand campaign

Tribal Worldwide London has announced the launch of an integrated campaign for kitchen retail specialist, Wren Kitchens. The ad, entitled “your kitchen, our heart and soul” reflects on Wren’s unique business model – owning the end-to-end process from design through to fitting. Darren Savage, chief strategy officer, Stuart O’Neill, creative director and Will Gibb, business […]

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HeyHuman unveils ‘Power of Tea’ campaign for Heath & Heather

Herbal tea and infusions brand, Heath & Heather, is kicking off a multi-channel campaign to broaden its appeal and encourage younger audiences to explore its range of teas. The ‘Me to the Power of Tea’ campaign has been conceived and delivered by integrated marketing agency, HeyHuman. The drive celebrates the brand’s heritage and close-to-nature principles, […]

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American Airlines launches integrated experiential Out-of-Home campaign with Exterion Live, PMK*BNC and Hello London, at Canary Wharf

The world’s largest airline, American Airlines, is launching an integrated Out-of-Home campaign at Canary Wharf Plaza. American Airlines is inviting Londoners to enjoy its bespoke Transatlantic Sports Lounge on the 4th and 5th October.  Here, commuters can enjoy a taste of American culture in a relaxed lounge setting, complete with complimentary canapes, drinks, sporting activities […]

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Ikea brings ‘Wonderful Everyday Tour’ to Sheffield

Ahead its new store opening on 28th September 2017, home furnishings retailer Ikea brought the “Wonderful Everyday Tour” to Sheffield, giving residents and visitors the chance to experience the little things in life that make the everyday more wonderful. Eleven uplifting mini-events and installations popped up in and around Sheffield, bringing the Ikea philosophy to […]

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VOXI Chooses Seed to Establish Brand Awareness Amongst UK Students

Voxi, the UK’s first dedicated youth mobile offering, has chosen Seed to devise and deliver a student ambassador programme that quickly establishes brand awareness amongst the UK’s university communities. Launching on 25 September at Manchester Metropolitan University and running across the length and breadth of the UK until the end of October, the programme builds […]

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Arm & Hammer launches Apothecary Tent experiential campaign at Wilderness Festival

Arm & Hammer has announced an experiential campaign to promote their toothpaste at Wilderness festival. The campaign was conceived and developed by Chorus, the specialist content and partnerships division at Maxus. It features an “apothecary tent,” which illustrates the benefits of baking soda, the toothpaste’s key differentiating ingredient. The use of baking soda promises a […]

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Pyrite sets the stage alight at Secret Garden Party

The last ever Secret Garden Party took place earlier this month; the independent arts and music festival held in Cambridgeshire drew to a spectacular close on Sunday 23th July. The theme was the death of celebrity in the age of excess and overexposure. Pyrite Creative’s signature floating stage made a return as the event took a […]

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Volvic and Closer launch ‘Let It Out’ sampling campaign

Experiential agency Closer has launched a campaign to drive brand awareness for Volvic’s ‘Touch of Fruit’ and ‘Juiced’ ranges among a millennial audience. The ‘Let it Out’ initiative plays on the volcanic origins of Volvic bringing to life an eruption of fruity goodness whilst encouraging millennials to express their inner optimism and  positivity through a memorable, […]

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iMP embark on Richmond sampling campaign

iMP have been taking the Richmond Sausages rebrand tour across the UK. Kicking off on July 3rd, the three week non-stop tour is supporting the brands relaunch and showcasing the new packaging through customer sampling.  iMP have designed and built a bespoke sampling pod, in which brand ambassadors can cook and serve Richmond extra thick […]

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Robinsons and KFC join forces during Wimbledon

Robinsons have enlisted the help of Savvy to take over KFC Wimbledon during the famous tournament to delight tennis fans on their way to the match. Using innovative technologies, the window itself is transformed into a touchscreen; with a simple tap on the window the game is activated and players control their pong paddles directly […]

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Branston launches ‘Please The Cheese’ campaign

Branston has unveiled a new TV campaign, as part of a wider marketing initiative to reinforce Branston as being the perfect partner for cheese. ‘Please The Cheese’ has been created to re-engage Branston’s current customer base while also targeting a new, younger audience of cheese lovers. ‘Please The Cheese’ brings to life the nation’s love […]

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Richmond Sausages relaunch

Kerry Foods sausage brand, Richmond, is relaunching its range with a new, more impactful design, to modernise the brand and showcase the brand’s quality credentials to shoppers. The re-design forms part of the brand’s biggest ever campaign with a £5m investment. Currently worth £119m, Richmond sausages have been around for over 100 years when it […]

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Space unveils arrivals campaign for The Champions, Wimbledon 2017

Creative agency Space has unveiled a new outdoor arrivals campaign for The Wimbledon Championships. Inspired by ‘In Pursuit of Greatness’ Wimbledon’s global proposition for The Championships, Space has created a campaign to welcome thousands of visitors to SW19 to build a sense of anticipation for the day ahead. The 2017 campaign celebrates the year-round efforts […]

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Lipton Ice Tea launches summer experiential campaign

Lipton is visiting city centres nationwide for a 23 day roadshow, as part of their ‘Let’s Go’ summer campaign. Urban spaces are being transformed by experiential agency iD, who has produced the experience on behalf of Lipton, offering the public a chance to relax and unwind with their friends. At the experience,  Lipton Ice Tea […]

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Jaguar Land Rover and Gorillaz launch app to identify new talent via AR

Jaguar Land Rover and Gorillaz are working together to recruit the next generation of world-class electronics and software engineering talent with a code-breaking challenge found in the virtual band’s app. The best performers will be fast-tracked through the recruitment process, helping to meet Jaguar Land Rover’s ambition to employ thousands of bright new talents over […]

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Rekorderlig turns the UK ‘Beautifully Swedish’

People across the UK will get the chance to immerse themselves in Scandinavian style, drink and culture this summer and feel ‘beautifully Swedish’ as fruit cider brand Rekorderlig embarks on a 38-day ‘Lagom’ tour of the country. Inspired by the cool, effortless Scandinavian lifestyle, Lagom is the theory that ‘just enough’ is the perfect amount […]

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Sonos launches ReScored in partnership with Abbey Road Studios… with a little help from Amplify

Sonos is collaborating again with Amplify to help launch their wireless home cinema speaker, the Playbase. The campaign continues Sonos’ long-term commitment to giving listeners the high-quality experience they deserve, doing for film what Sonos has already done for music. Amplify and Sonos worked together to develop the ReScored concept, extending the brand’s partnership with Abbey Road […]

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ARworks creates augmented reality board game for Milka

  ARworks have developed an engaging augmented reality based application for confectionary brand, Milka. As part of their spring campaign, ARworks built an augmented reality board game in the centre of Budapest to engage with Milka fans of all ages. The game, A Tour in the Alps, combines a real life board game and a specially […]

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Poundland launches Till on the Hill at Epsom Derby

Since the 1800s families have flocked to the Hill to experience the carnival atmosphere of the Epsom Derby. And now, as the people’s store, Poundland is looking forward to joining the People’s hill. Visitors will be able to learn about the rich history of the Derby and take part in race-themed games. Families will have […]

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Lucozade Energy ‘Whoosh Hour’ gets Londoners moving with a free journey on London Underground with the UK’s First NFC Enabled Bottle

  On Tuesday 30th May, Lucozade Energy launched an NFC-enabled bottle that empowers Londoners to ‘Tap to Flow’ through the London Underground network. This is the first time in the UK an FMCG brand has delivered a contactless travel enabled product. Limited edition NFC bottles will be handed to commuters at Oxford Circus station during […]

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Vivo Becomes Official Sponsor of the 2018 and 2022 FIFA World Cup

The global smartphone brand Vivo announced its agreement with International Federation of Association Football (FIFA) to sponsor the FIFA World Cup for six years, covering two tournament cycles. This means Vivo will become the official sponsor of the 2018 and 2022 FIFA World Cups. Consecutive Sponsorship of Two FIFA World Cups As the official smartphone […]

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CSM appointed by Jaguar MENA for Dubai Opera remit

CSM has been appointed to manage Jaguar’s new partnership with Dubai Opera; Dubai’s first multi-format performing arts theatre. Jaguar has signed a three-year strategic partnership with the  venue to celebrate ‘The Art of Performance’. The collaboration with Dubai Opera gives Jaguar a stage on which to continue to deliver unforgettable sensory experiences for which the […]

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The Market Creative lands New Balance brief

The Market Creative has been appointed to develop a summer sale campaign to run in New Balance stores and outlets across Europe. A marketing toolkit will be developed to include window displays, digital assets and in-store communication materials. Campaign materials will be translated into French and Italian for distribution in 28 New Balance stores and […]

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ASOS Blank Canvas campaign tours the world

This academic year 2016-2017, ASOS briefed student marketing specialists Seed to create a personalised Back to School experience for students across Europe, Australia and the US with the aim of establishing ASOS as the number one destination for fashion loving students. ASOS Blank Canvas was designed to champion creativity and individuality, inspiring students across the […]

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News Tag Archives: Integrated

Eulogy launches events and experiential service

Eulogy has announced  its new events and experiential offering, launching with clients including Brown Forman brands Jack Daniel’s and Chambord as well as the Molson Coors world beers portfolio. The launch reflects the rise in the “experience economy” with consumers, especially millennials, increasingly desiring memorable experiences that they can share with their peers. According to […]

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News Tag Archives: Integrated

Robinsons Fruit Shoot and iD embark on integrated campaign

Robinsons Fruit Shoot has launched a new campaign in a contemporary approach aimed at driving relevance amongst parents. The fully integrated, global campaign; It’s My Thing, celebrates real children doing what they’re passionate about, championing their self-expression and individuality and inspiring parents to support kids in finding their ‘thing’. The campaign creative of It’s My Thing is borne […]

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News Tag Archives: Integrated

Pearl Drops launches six month Look.laugh.live partnership with Look

Pearl Drops has launched a six month partnership with Look called Look.laugh.live. The partnership includes a Look Influencer campaign, native editorial content (both in print and online) as well as a digital and print advertising campaign. Chorus, the specialist partnerships division at Maxus, brokered the activity which runs until September. The advertising creative is created […]

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News Tag Archives: Integrated

News Tag Archives: Integrated

Bridgestone UK announces Olympic partnership activation campaign

Bridgestone has launched the UK brand activation of their campaign Chase Your Dream, No Matter What as an official International Olympic Committee Partner through 2024. The motivational campaign aims to encourage people of all ages, abilities and passions to find the strength to chase their dream and overcome the obstacles they face on life’s journey. […]

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News Tag Archives: Integrated

Seven Dials announces calendar of events

Shaftesbury has announced the 2017 calendar of events taking place in Seven Dials. The location will host four free one-day events over the course of the year. Each individual event will be accompanied by an extended in-store and online campaign. Launching on March 8, Seven Dials will celebrate International Women’s Day with a ticketed ‘in […]

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News Tag Archives: Integrated

BMW partners with Selfridges for sustainability initiative

BMWi has announced a partnership with Selfridges to coincide with the store’s first creative campaign of 2017, ‘Material World’, which aims to educate consumers on how people can work together for a more sustainable future in retail. BMWi represents a new understanding of premium that is strongly defined by sustainability, and as such, is a […]

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News Tag Archives: Integrated

Strawberry Energy, MKTG and Cancer Research roll out of 10 smart benches in London

Cancer Research UK has joined forces with smart city business Strawberry Energy and MKTG to launch a network of Smart Benches (#SmartBenchUK) with contactless technology in time for World Cancer Day on 4th February. The solar-powered benches enhance public spaces by providing mobile device charging ports and free Wi-Fi access, as well as in built […]

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News Tag Archives: Integrated

McCann Central and Circle Agency create third annual Warmth Week for Vaillant

Launched on ‘Blue Monday’ (January 16th) the integrated campaign was designed to spread warmth and joy to cities across the UK, on what is often reported  to be the most depressing day of the year. The experiential campaign included the creation of the world’s largest bean bag, located in Manchester’s Piccadilly Gardens.  Visitors to the 53.39m3 […]

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News Tag Archives: Integrated

Primesight lands Rogue One: A Star Wars Story at Gatwick, in partnership with World Duty Free

Primesight and Gatwick Airport will be immersing passengers in an inter-galactic experience in an exclusive media collaboration with World Duty Free and Disney UK, as they bring an experiential campaign to both the North and South terminals to promote the launch of Rogue One: A Star Wars Story. More than five million passengers will engage […]

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News Tag Archives: Integrated

Carabao launches multi-million pound integrated marketing campaign

In a bid to shake up the energy drink industry, the ‘Free Your Inner Carabao’ campaign is designed for a more unisex audience, as opposed to the ‘lad’ focussed communications usually associated with the market. Carabao’s inclusive marketing strategy sees the ‘Free Your Inner Carabao’ creative rolled out across multiple channels from September 2016, and […]

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News Tag Archives: Integrated

Sun-Pat launches integrated Fuel Your Dreams campaign

Sun-Pat has announced it is launching a campaign to encourage Brits to pursue their dreams. Teaming up with Olympic gold medal winning swimmer Adam Peaty, and TV and Olympic presenter Helen Skelton, Sun-Pat is asking consumers to tell them what they dream of for the chance for it to come true for a day. Sun-Pat, […]

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News Tag Archives: Integrated

Canon Rides the Waves with Pan-European Campaign

As part of Canon’s “Come and See” series, Canon is launching City Surfers, an expansive Pan-European campaign aimed at highlighting the virtues of real image quality at moments where it truly matters. As part of the integrated push, a month long Digital Out of Home activation is kicking off in Germany, across mall, rail and […]

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News Tag Archives: Integrated

Walkers injects extra flavour into latest campaign

To celebrate Britain’s love of sandwiches, Walkers is adding excitement to its latest sandwich-inspired flavours campaign with a new TV advert and pop-up crisp sarnie shop. Building on its tie-up with Heinz to launch the six limited-edition flavours which include Bacon & Tomato Ketchup, Ham & Mustard and Cheese, Cucumber & Salad Cream, Walkers’ latest […]

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News Tag Archives: Integrated

Life’s a beach at centre:mk

Hermes Investment Management, the £26 billion manager focused on delivering superior, sustainable, risk adjusted returns to its clients – responsibly, has launched its summer calendar of events at centre:mk with the return of Copa Beach, as well as a new Cabana Village element. Copa Beach, located in the heart of centre:mk’s Middleton Hall, is now […]

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News Tag Archives: Integrated

Diffusion appointed by wow to launch the UK’s first juice with chia seeds

Europe’s first chia seed based drink,wow, has appointed Diffusion as its retained agency to handle its launch in the UK.  Following a competitive pitch process, the integrated communications agency has been selected to build brand awareness for wow through a  content-driven campaign. Diffusion has been tasked with developing and implementing an integrated campaign to convey […]

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News Tag Archives: Integrated

Northerners become heroes in train company Northern’s new ad campaign

Train company Northern has launched a £2 million integrated marketing campaign, spanning TV, radio, out-of-home, digital, employee engagement, PR and experiential. The campaign is the biggest Northern has ever run and the activity reinforces its new ‘We are Northern’ positioning, highlighting the lasting memories a great day out by train can create.The main objectives of […]

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News Tag Archives: Integrated

Magnum brings a touch of indulgence to Regent Street

Magnum ice cream has teamed up with Regent Street for a third year to create the ultimate outdoor fashion moment. Inspired by the launch of the Magnum Double range, people will be called upon to say ‘yes’ to indulgence as Magnum gives away 45,000 ice creams throughout the day. The street will see the arrival […]

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News Tag Archives: Integrated

Duracell champions three inspiring UK runners in new campaign

Ahead of the Great Newham London Run that took place at the Queen Elizabeth Olympic Park on Saturday July 16th Official Partner of the 2016 Great Run Series, Duracell, released a new film that celebrates three of the UK’s most inspiring runners. In the film, each tells the story of their own struggles and how […]

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News Tag Archives: Integrated

Sony Pictures and JCDecaux dominate Waterloo with Ghostbusters takeover

A super-sized spooky Out-of-Home campaign has been launched by Sony Pictures with JCDecaux. The event sees Waterloo Station transformed into a film-themed showcase for two weeks to promote  the release of the new Ghostbusters film. The campaign activity is augmented with a variety of global media-firsts debuting at the Waterloo Station spectacular. Eight meter ‘Slime […]

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News Tag Archives: Integrated

The Flash Pack creates immersive 3D experience for H&M at Field Day

H&M has appointed The Flash Pack to create an immersive art, music and 3D photographic experience for this year’s Field Day. The interactive experience – called The Electric Jungle – will be open on both days of the London festival (11th and 12th June). The activation incorporates bold patterns, striking art features and a light […]

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