News Tag Archives: Integrated

Seven Dials announces calendar of events

Shaftesbury has announced the 2017 calendar of events taking place in Seven Dials. The location will host four free one-day events over the course of the year. Each individual event will be accompanied by an extended in-store and online campaign. Launching on March 8, Seven Dials will celebrate International Women’s Day with a ticketed ‘in […]

Continue reading...

News Tag Archives: Integrated

BMW partners with Selfridges for sustainability initiative

BMWi has announced a partnership with Selfridges to coincide with the store’s first creative campaign of 2017, ‘Material World’, which aims to educate consumers on how people can work together for a more sustainable future in retail. BMWi represents a new understanding of premium that is strongly defined by sustainability, and as such, is a […]

Continue reading...

News Tag Archives: Integrated

Strawberry Energy, MKTG and Cancer Research roll out of 10 smart benches in London

Cancer Research UK has joined forces with smart city business Strawberry Energy and MKTG to launch a network of Smart Benches (#SmartBenchUK) with contactless technology in time for World Cancer Day on 4th February. The solar-powered benches enhance public spaces by providing mobile device charging ports and free Wi-Fi access, as well as in built […]

Continue reading...

News Tag Archives: Integrated

McCann Central and Circle Agency create third annual Warmth Week for Vaillant

Launched on ‘Blue Monday’ (January 16th) the integrated campaign was designed to spread warmth and joy to cities across the UK, on what is often reported  to be the most depressing day of the year. The experiential campaign included the creation of the world’s largest bean bag, located in Manchester’s Piccadilly Gardens.  Visitors to the 53.39m3 […]

Continue reading...

News Tag Archives: Integrated

EBay opens emotionally powered shop

Hot off the heels of the busiest shopping weekend of the year, eBay opened the world’s first emotionally powered store in Central London. The Ultimate ‘do good, feel good’ Shop encouraged Brits to unwrap what it means to give thoughtfully this Christmas – in time for Giving Tuesday. Earlier in November, eBay released biometric research […]

Continue reading...

News Tag Archives: Integrated

Primesight lands Rogue One: A Star Wars Story at Gatwick, in partnership with World Duty Free

Primesight and Gatwick Airport will be immersing passengers in an inter-galactic experience in an exclusive media collaboration with World Duty Free and Disney UK, as they bring an experiential campaign to both the North and South terminals to promote the launch of Rogue One: A Star Wars Story. More than five million passengers will engage […]

Continue reading...

News Tag Archives: Integrated

Carabao launches multi-million pound integrated marketing campaign

In a bid to shake up the energy drink industry, the ‘Free Your Inner Carabao’ campaign is designed for a more unisex audience, as opposed to the ‘lad’ focussed communications usually associated with the market. Carabao’s inclusive marketing strategy sees the ‘Free Your Inner Carabao’ creative rolled out across multiple channels from September 2016, and […]

Continue reading...

News Tag Archives: Integrated

Sun-Pat launches integrated Fuel Your Dreams campaign

Sun-Pat has announced it is launching a campaign to encourage Brits to pursue their dreams. Teaming up with Olympic gold medal winning swimmer Adam Peaty, and TV and Olympic presenter Helen Skelton, Sun-Pat is asking consumers to tell them what they dream of for the chance for it to come true for a day. Sun-Pat, […]

Continue reading...

News Tag Archives: Integrated

Canon Rides the Waves with Pan-European Campaign

As part of Canon’s “Come and See” series, Canon is launching City Surfers, an expansive Pan-European campaign aimed at highlighting the virtues of real image quality at moments where it truly matters. As part of the integrated push, a month long Digital Out of Home activation is kicking off in Germany, across mall, rail and […]

Continue reading...

News Tag Archives: Integrated

Walkers injects extra flavour into latest campaign

To celebrate Britain’s love of sandwiches, Walkers is adding excitement to its latest sandwich-inspired flavours campaign with a new TV advert and pop-up crisp sarnie shop. Building on its tie-up with Heinz to launch the six limited-edition flavours which include Bacon & Tomato Ketchup, Ham & Mustard and Cheese, Cucumber & Salad Cream, Walkers’ latest […]

Continue reading...

News Tag Archives: Integrated

Life’s a beach at centre:mk

Hermes Investment Management, the £26 billion manager focused on delivering superior, sustainable, risk adjusted returns to its clients – responsibly, has launched its summer calendar of events at centre:mk with the return of Copa Beach, as well as a new Cabana Village element. Copa Beach, located in the heart of centre:mk’s Middleton Hall, is now […]

Continue reading...

News Tag Archives: Integrated

Diffusion appointed by wow to launch the UK’s first juice with chia seeds

Europe’s first chia seed based drink,wow, has appointed Diffusion as its retained agency to handle its launch in the UK.  Following a competitive pitch process, the integrated communications agency has been selected to build brand awareness for wow through a  content-driven campaign. Diffusion has been tasked with developing and implementing an integrated campaign to convey […]

Continue reading...

News Tag Archives: Integrated

Northerners become heroes in train company Northern’s new ad campaign

Train company Northern has launched a £2 million integrated marketing campaign, spanning TV, radio, out-of-home, digital, employee engagement, PR and experiential. The campaign is the biggest Northern has ever run and the activity reinforces its new ‘We are Northern’ positioning, highlighting the lasting memories a great day out by train can create.The main objectives of […]

Continue reading...

News Tag Archives: Integrated

Magnum brings a touch of indulgence to Regent Street

Magnum ice cream has teamed up with Regent Street for a third year to create the ultimate outdoor fashion moment. Inspired by the launch of the Magnum Double range, people will be called upon to say ‘yes’ to indulgence as Magnum gives away 45,000 ice creams throughout the day. The street will see the arrival […]

Continue reading...

News Tag Archives: Integrated

Duracell champions three inspiring UK runners in new campaign

Ahead of the Great Newham London Run that took place at the Queen Elizabeth Olympic Park on Saturday July 16th Official Partner of the 2016 Great Run Series, Duracell, released a new film that celebrates three of the UK’s most inspiring runners. In the film, each tells the story of their own struggles and how […]

Continue reading...

News Tag Archives: Integrated

Sony Pictures and JCDecaux dominate Waterloo with Ghostbusters takeover

A super-sized spooky Out-of-Home campaign has been launched by Sony Pictures with JCDecaux. The event sees Waterloo Station transformed into a film-themed showcase for two weeks to promote  the release of the new Ghostbusters film. The campaign activity is augmented with a variety of global media-firsts debuting at the Waterloo Station spectacular. Eight meter ‘Slime […]

Continue reading...

News Tag Archives: Integrated

The Flash Pack creates immersive 3D experience for H&M at Field Day

H&M has appointed The Flash Pack to create an immersive art, music and 3D photographic experience for this year’s Field Day. The interactive experience – called The Electric Jungle – will be open on both days of the London festival (11th and 12th June). The activation incorporates bold patterns, striking art features and a light […]

Continue reading...

News Tag Archives: Integrated

innocent Coconut Water Gym inspires people to ‘exercise wild’

  Part of innocent’s ‘ideas for natural living’ strategy, which launched earlier this year with the Farmacy campaign, the innocent Coconut Water Gym activation tours the UK from June to September. Run by Sense, it consists of a number of separate streams, showing people all the ways nature can serve the same purpose as an indoor […]

Continue reading...

News Tag Archives: Integrated

Jack Morton partners with Kodak at drupa 2016

Kodak has launched its brand experience at drupa 2016 – the trade show for print and crossmedia solutions. drupa 2016 takes place through to the 10th June 2016 in Düsseldorf, Germany. Achieving a stand-out presence at industry events, which demonstrates Kodak’s brand re-invigoration and unique selling point (USP), is a key pillar in the brand’s […]

Continue reading...

News Tag Archives: Integrated

Wasserman creates brand experience and online campaign for Clash of Kings

Clash of Kings, the mobile real time strategy game, has launched a brand experience and online content campaign to promote the game among new players in the UK. The activity, created and produced by Wasserman, launched yesterday evening, with 125 Knights taking to the streets of London to battle evil Lava Monsters. The campaign will […]

Continue reading...

News Tag Archives: Integrated

Denise Van Outen supports Benefit’s Bold is Beautiful campaign

In the UK, Benefit has pledged for a second year to donate one hundred percent of its profits from its brow wax services during May to its two key charity partners; Look Good Feel Better, who help women and teenagers combat the visible side effects of cancer treatment, and Refuge which supports women and children […]

Continue reading...

News Tag Archives: Integrated

Primesight, MediaCom, Kinetic and Newslink synchronise DOOH and radio in Subway campaign

Primesight, MediaCom, Kinetic and Newslink are synchronising digital out-of-home (DOOH) ads with radio spots in a major campaign to promote Subway’s popular pulled pork sub.  The ads, launched Tuesday May 10 is running for two weeks,and is  focusing on the flavour of slow cooking and use Primesight’s Network of Digital 48s and Digital 96s in tandem […]

Continue reading...

News Tag Archives: Integrated

Volvic Juiced launches £1.8m marketing campaign

Volvic Juiced is launching its biggest ever brand campaign and innovation launch. The £1.8m marketing campaign is focused on recruiting new consumers into the brand and supporting the launch of its new Volvic Juiced Tropical 50cl variant. The campaign was launched on May 9th and will run throughout the summer months. The campaign celebrates the […]

Continue reading...

News Tag Archives: Integrated

H&M commission sfd, Pavegen and Projection Artworks to encourage shoppers to ‘think green’

H&M have commissioned sfd, Pavegen and Projection Artworks to kick-start World Recycle Week that runs from the 18th to the 24th April and emphasises the importance of implementing “clean thinking” in everyday routines. Joining to celebrate the launch is rapper M.I.A, who will be releasing her single, “Rewear It”, at the event. Projection Artworks, the […]

Continue reading...

News Tag Archives: Integrated

Rodda’s creates the perfect serve with Lawn Tennis Association.

Bray Leino have been appointed the primary marketing and communications agency for Cornish clotted cream producer, Rodda’s. Through a sponsorship with the Lawn Tennis Association (LTA), devised, negotiated and delivered by Bray Leino, the brand has been crowned the official clotted cream of British tennis. With almost five million annual players nationally, tennis is also […]

Continue reading...

News Tag Archives: Integrated

News Tag Archives: Integrated

Maybelline partners with BFC to bring LFW to the Nation

Maybelline has partnered with British Fashion Council (BFC) to launch a new multimedia campaign to celebrate this year’s London Fashion Week. The partnership between all agencies involved has been managed by media agency Maxus. Maybelline will stream six full fashion shows (Felder Felber, Fyodor Golan, Temperley, Osman, Ashish and Xiao Li) from the 2016 Fashion […]

Continue reading...

News Tag Archives: Integrated

FrieslandCampina and Primesight launch Optiwell campaign

FrieslandCampina is dominating London Waterloo station to kick-start its 2016 brand launch for yogurt drink Optiwell. The “Thank Goodness” campaign is leveraging the entire Waterloo poster inventory of Primesight from February 15-28 to promote Optiwell, FrieslandCampina’s new yogurt drink. Primesight’s posters display two key creatives: one brand and product-centred, and the other featuring British TV […]

Continue reading...