ARworks creates augmented reality board game for Milka

 

ARworks have developed an engaging augmented reality based application for confectionary brand, Milka.

As part of their spring campaign, ARworks built an augmented reality board game in the centre of Budapest to engage with Milka fans of all ages.

The game, A Tour in the Alps, combines a real life board game and a specially designed app that takes players on a journey around 45 fields. Players use the app on their phone to roll a dice, interact with the 3D cow and explore the Milka factory in an immersive way.

Smaller versions of the game are also available, free with purchase of Milka products, to be enjoyed at home.

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