News Tag Archives: Sponsorship

News Tag Archives: Sponsorship

Jeep Renegade teams with Olympians for TV series

Jeep ambassador and Olympic snowboarder Aimee Fuller is starring in the new TV series, Mission Mudder. Mission Mudder follows six Olympians, including Fuller, 25, as they train and prepare themselves for the ultimate 8 hour Toughest Mudder.  The 8 hour Toughest Mudder is a 5-mile circuit race peppered with 20-25 of Tough Mudder’s biggest obstacles, […]

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News Tag Archives: Sponsorship

Arqiva and Landsec partner to deliver indoor 4G connectivity to Bluewater

 Arqiva, the UK’s largest provider of neutral host in-building networks, has announced a partnership with Landsec, the UK’s largest commercial Real Estate company, to deliver 4G connectivity to Bluewater, Europe’s leading retail and leisure destination. Existing 2G and 3G mobile systems will also be replaced in the overhaul, which will ensure improved and extended mobile […]

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News Tag Archives: Sponsorship

Liverpool International Music Festival announces London Midland as headline partner

Train operator, London Midland, is to be the headline partner of Liverpool International Music Festival’s fifth outing this year. The partnership brings together LIMF; the celebration of Liverpool’s status as a global city of culture with one of the rail industry’s most innovative supporters of arts and entertainment. LIMF takes place between 20th-23rd July with […]

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News Tag Archives: Sponsorship

Eurotunnel Le Shuttle embarks on a ‘Mystery Tunnel’ multi-platform experience in partnership with agencies Ambient, OMD and Talon

Eurotunnel Le Shuttle has recently activated a two week campaign at Bluewater and Lakeside shopping centres to promote the many benefits of travelling to Europe by car with Eurotunnel Le Shuttle. The campaign, which was produced and delivered by experiential agency Ambient in partnership with OMD and Talon, looked to target a younger market of […]

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News Tag Archives: Sponsorship

Lucozade Energy ‘Whoosh Hour’ gets Londoners moving with a free journey on London Underground with the UK’s First NFC Enabled Bottle

  On Tuesday 30th May, Lucozade Energy launched an NFC-enabled bottle that empowers Londoners to ‘Tap to Flow’ through the London Underground network. This is the first time in the UK an FMCG brand has delivered a contactless travel enabled product. Limited edition NFC bottles will be handed to commuters at Oxford Circus station during […]

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News Tag Archives: Sponsorship

XTC has announced the return of Zoom Video Communications, Inc. to the 2018 XTC Sponsorship Series

Extreme Tech Challenge (XTC) has announced the return of Zoom Video Communications, Inc. to the 2018 XTC Sponsorship Series.  Zoom will be the  official sponsor and judge of the Productivity Vertical for XTC 2018. XTC 2018 marks the fourth year of the competition that brings together the world’s brightest entrepreneurial minds to compete for the […]

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News Tag Archives: Sponsorship

Vivo Becomes Official Sponsor of the 2018 and 2022 FIFA World Cup

The global smartphone brand Vivo announced its agreement with International Federation of Association Football (FIFA) to sponsor the FIFA World Cup for six years, covering two tournament cycles. This means Vivo will become the official sponsor of the 2018 and 2022 FIFA World Cups. Consecutive Sponsorship of Two FIFA World Cups As the official smartphone […]

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News Tag Archives: Sponsorship

News Tag Archives: Sponsorship

Joe Root joins Jimmy Anderson by going into bat for Brut

Brut, the men’s grooming brand, has announced the appointment of England’s Test captain, Joe Root, as its new ambassador. This year Joe Root will line up alongside England fast bowler Jimmy Anderson, who has extended his deal with Brut after a successful year in 2016. Root joins a list of sporting greats who have represented […]

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News Tag Archives: Sponsorship

Dove announces new partnership with British Tennis

Dove has announced a year-long brand partnership with The Lawn Tennis Association (LTA). As the Official Female anti-perspirant of British Tennis, Dove will keep fans feeling fresh at the tennis as it distributes over 60,000 samples of its new Go Fresh Pear & Aloe Vera deodorant to attendees, as well as providing products for tennis […]

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News Tag Archives: Sponsorship

The Five Points Brewing company create new beer for Field Day

The Five Points Brewing Company have created a brand new beer, Field Day Citrus Pale, to honour their long time collaboration with Field Day.  Clocking in with an ABV of 4.2%, the Field Day Citrus Pale is a superlative beer for session drinking and enjoyment.  Field Day Citrus Pale will be available in several independent […]

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News Tag Archives: Sponsorship

The Firestone Music Tour is back for the summer

This summer, Firestone is hitting the road to bring musicians and music-lovers together, featuring festival appearances at Download in Leicestershire and Vantastival in Drogheda in June. The Firestone Music Tour gives Firestone the opportunity to connect with music-lovers from across Europe via authentic music experiences. Firestone will be bringing its range of tyres  and many […]

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News Tag Archives: Sponsorship

Bridgestone UK announces Olympic partnership activation campaign

Bridgestone has launched the UK brand activation of their campaign Chase Your Dream, No Matter What as an official International Olympic Committee Partner through 2024. The motivational campaign aims to encourage people of all ages, abilities and passions to find the strength to chase their dream and overcome the obstacles they face on life’s journey. […]

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News Tag Archives: Sponsorship

Walkers sample ‘Cheers and Onion’ packs to Leicester City fans

Walkers will be gifting fans a special edition of their new ‘Snap and Share’ packs – the appropriately named ‘Cheers & Onion’ at Leicester City FC’s UEFA Champions League match against Sevilla on March 14th. Mirroring the recently launched range of Walkers sharing packs which are adorned with selfie-ready cheering faces, these limited edition smaller […]

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News Tag Archives: Sponsorship

JD partner with Matchroom Boxing in first partnership of its kind

Sports fashion retailer JD has partnered with boxing promoters company Matchroom Boxing. The partnership will see JD become Matchroom Boxing’s Official Retail Partner in the first long-term deal of its kind for the fight night promoters. JD will receive significant in-ring and ringside branding. The partnership launched ahead of the Haye-Bellew fight press conference, in […]

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News Tag Archives: Sponsorship

the7stars revs up Suzuki and ITV brand partnership

the7stars and Suzuki have extended their award-winning #suzukisaturdays brand partnership with ITV and Ant & Dec’s Saturday Night Takeaway by introducing new talent and extending it into another market, the Republic of Ireland. The partnership will see the launch of an online content series, featuring Scarlett Moffatt, the new host on Ant & Dec’s Saturday […]

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News Tag Archives: Sponsorship

Whole Earth announces new sport partnerships

Whole Earth has announced significant increases to its sports partnerships for 2017/18, to reinforce its proposition of fuelling healthy living and exercise. The brand has announced two new high profile partnerships; one with global sportswear and equipment brand Reebok, and another with England Netball. Whole Earth’s existing agreement with the British Triathlon Federation has also […]

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News Tag Archives: Sponsorship

News Tag Archives: Sponsorship

Gillette enters eSports through global partnership with ESL

Gillette has announced a new partnership with ESL through a sponsorship of the League of Legends Intel Extreme Masters (IEM) World Championship in Katowice, Poland from February 24-26, 2017. Leading Gillette’s entrance into gaming is the brand’s first ever eSports athlete, Enrique “xPeke” Cedeño.   xPeke is qualified to join Gillette’s line-up of athletes from his […]

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News Tag Archives: Sponsorship

Ear to the Ground delivers Müller Rice activation at NBA Global Games

Official partner of the NBA Global Games London 2017, Müller Rice, appointed Ear to the Ground to handle the brand’s sponsorship activation at the NBA Global Games London 2017. The fan marketing specialists delivered an integrated brand experience aimed at fans, whilst curating a stand out on-court moment involving Müller Rice brand ambassador, Tasty B. […]

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News Tag Archives: Sponsorship

Animated star of Kung-Fu Panda opens DreamWorks Lights at St George’s Hall

The animated star of Kung-Fu Panda officially opened Liverpool’s seasonal DreamWorks Lights. Po the Panda was on hand to cut the ribbon and welcome people to the city’s flagship Christmas event at St George’s Hall. Hundreds of ticketholders were waiting outside the hall to be amongst the first to experience the unforgettable lantern show, which […]

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News Tag Archives: Sponsorship

Carabao launches multi-million pound integrated marketing campaign

In a bid to shake up the energy drink industry, the ‘Free Your Inner Carabao’ campaign is designed for a more unisex audience, as opposed to the ‘lad’ focussed communications usually associated with the market. Carabao’s inclusive marketing strategy sees the ‘Free Your Inner Carabao’ creative rolled out across multiple channels from September 2016, and […]

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News Tag Archives: Sponsorship

Fitbit become official partners of The X Factor UK for 2016

Fitbit has announced its official partnership with The X Factor UK for the current series of the competition. As part of the official partnership, Fitbit will be helping contestants to stay healthy during their time on the show. Contestants will be provided with Fitbit activity trackers to help them manage their overall health and wellness […]

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News Tag Archives: Sponsorship

Jeep Renegade pulls new jump into Red Bull Hardline mountain bike event

Jeep’s off-road driving capabilities have aided in the addition of the biggest ever jump to the world-renowned Red Bull Hardline mountain bike event, which returns to the Welsh Snowdonia national park for a third time on 18th September. The ‘Renegade Step Up’ was due to feature in last year’s race but extreme weather conditions saw […]

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News Tag Archives: Sponsorship

Hotpoint announces Sunday Brunch sponsorship

Whirlpool’s cooking appliance brand Hotpoint, has announced  sponsorship of Channel 4 cookery programme, Sunday Brunch. The sponsorship sees the Sunday Brunch kitchen kitted out in Hotpoint’s latest cookery range with plenty of product placement and idents echoing Hotpoint’s new T.V advertising campaign. The sponsorship was announced at Channel 4 headquarters in London on Thursday September 9th […]

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News Tag Archives: Sponsorship

Williams GB Gin announced as Official Gin for the 2016 Land Rover Burghley Horse Trials

Williams GB Gin by Chase Distillery has further cemented its support for British countryside pursuits, by announcing an innovative new association with what is widely acknowledged to be the World’s most challenging 4* equestrian event; the Land Rover Burghley Horse Trials. The partnership will see Williams GB Gin exclusively stocked at the event, while a […]

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News Tag Archives: Sponsorship

Banana Kick appointed to activate Satsuma Loans’ new Sunderland AFC partnership

Satsuma Loans has appointed Leeds-based marketing agency Banana Kick to activate its new partnership with Sunderland AFC ahead of the 2016/17 Premier League Season. Banana Kick will deliver sponsorship activity on behalf of Satsuma Loans across physical and online platforms, including Fan Zone activities on home match days, and dedicated social media channels. On match days, […]

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News Tag Archives: Sponsorship

Aston Villa welcome EnergyBet as official betting partner

Aston Villa has announced EnergyBet as their new official betting partner. Aston Villa head of partnerships Peter Wright said: “We are delighted to add EnergyBet as our Official Betting Partner for the UK and Europe. We look forward to working with EnergyBet as a new challenger brand, supporting them in their endeavour to make their […]

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News Tag Archives: Sponsorship

Centre:mk unveils a futuristic international Festival

Hermes Investment Management has launched a series of interactive art installations for the summer at centre:mk as headline sponsors of the event, with the aim to bring art to the local community in an unexpected space. The art installations opened on Saturday 16 July and will run until Sunday 24 July, as part of IF: […]

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News Tag Archives: Sponsorship

Jamie Murray partners with Anakena Wines

Chilean wine brand, Anakena, of the Accolade Wines portfolio, has announced a partnership with Davis Cup winner and ATP world number one doubles player, Jamie Murray OBE. This further endorses Anakena’s support of British Tennis and their existing sponsorship of the Lawn Tennis Association. Murray has signed a two-year partnership with Anakena, to become their […]

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News Tag Archives: Sponsorship

News Tag Archives: Sponsorship

Whole Earth sponsors Man V Horse race for third year

Whole Earth, the organic food brand from Wessanen UK, sponsored its third Man v Horse Marathon at the beginning of June  – as the event celebrated its 37th year overall. The Whole Earth Man v Horse endurance challenge pits runners against 60 riders on horseback as they race 23 miles over wild terrain in Powys, […]

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Hyundai’s FanDome and Vinnie Jones get ready for 360 matches in King’s Cross

Hyundai Motor UK is launching a one-of-a-kind, innovative ‘FanDome’ experience in King’s Cross, London which will host 45,000 guests across 45 games of EURO 2016. The Hyundai FanDome will give fans the opportunity to experience football like never before, through a world-first live reactive 360-degree audio-visual experience. Instantly reacting in real time to the action […]

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FMBE Symposium speaker Michael Ventre gains Zoggs support

Michael Ventre, one of the guest speakers at the FMBE Symposium last month, has announced his latest partner for the New York to London Swim that he is embarking on next year. Zoggs, a global brand leader in recreational and competitive swimwear, has teamed up with Ventre to provide him with the latest swimming kit […]

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Formula E to create an electric atmosphere with GMR Marketing

The FIA Formula E Championship, the world’s first all-electric motor racing series, has appointed global sponsorship and brand experience agency GMR Marketing to create the fan zone at the VISA London ePrix on July 2nd – 3rd. The season finale is a double-header in Battersea Park and is home to the biggest eVillage fan experience […]

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News Tag Archives: Sponsorship

TRO kicks off Euro 2016 live action for Vauxhall

TRO is activating a number of live experiences for Vauxhall in the lead up to, and during, the UEFA Euro 2016 tournament. As part of its #GetIN campaign, Vauxhall  have enlisted TRO to create money-can’t-buy experiences for fans including the chance to party at Robbie Savage’s house and an opportunity to grab ‘the best seats’ […]

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News Tag Archives: Sponsorship

Kerrang! Awards make way for a new wave of sponsorship

This Thursday 9th June, the Kerrang!awards will return to East London venue Troxy for the fourth consecutive year. For the very first time, the general public are invited to join in the celebrations and there will be a live element to the evening with performances from A Day To Remember and Asking Alexandria. The change […]

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News Tag Archives: Sponsorship

New video footage shows Samsung Slider success at Twickenham

Samsung Electronics UK debuted the latest innovation in sports, The Samsung Slider-  was unveiled at Twickenham Stadium during the HSBC London Sevens. During the weekend’s 45 match schedule, Samsung received over 1,700 competition entries via social from fans in the stadium desperate to get closer to the action than ever before. The Slider was filled […]

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News Tag Archives: Sponsorship

BEcause to work with WWF on experiential tiger campaign

WWF is to work with experiential agency BEcause to deliver a major campaign this summer, highlighting the plight of wild tigers. Details of the activation are yet to be announced, but the campaign will see BEcause support WWF’s work to protect this iconic big cat by raising awareness and encouraging donations through a series of […]

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News Tag Archives: Sponsorship

Jeep takes major step into world of downhill mountain biking

Jeep UK has become the official vehicle partner to Fort William’s UCI Mountain Bike World Cup, 4-5 June. Jeep ambassadors Rachel – and Gee Atherton will compete for their Trek Factory Racing team on one of the most gruelling and extreme courses on the eight-event world cup circuit. The Athertons are expected to be one […]

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Freeman announces partnership with pro golfer Sophie Walker

Freeman has announced a multi-year sponsorship agreement with Ladies European Tour golf professional Sophie Walker. Walker will be a brand ambassador and sport the Freeman logo on apparel, headwear and her tour bag. She will make her first appearance representing the brand at US Open qualifying at the Buckinghamshire Golf Club on May 25th. “Sophie […]

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News Tag Archives: Sponsorship

Goose Live Events announces charity partnership with Prostate Cancer UK for its flagship event

Goose Live Events, organisers of the Silverstone Classic, has announced a three-year charity partnership with Prostate Cancer UK. This is the first time the  classic motor racing festival has aligned itself with an official charity partner and Prostate Cancer UK was chosen as a particularly appropriate cause for the event’s target audience. The announcement was […]

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Orange launches Orange Sponsors You ahead of UEFA Euro 2016

Orange launches new sponsorship platform Orange Sponsors You – making fans the stars of UEFA Euro 2016 with the help of Zinédine Zidane, and an exclusive with Eiffel Tower and Fan of the Match Orange has launched its new sponsorship platform – Orange Sponsors You. While big brands focus their attention on star players, Orange […]

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News Tag Archives: Sponsorship

Rodda’s creates the perfect serve with Lawn Tennis Association.

Bray Leino have been appointed the primary marketing and communications agency for Cornish clotted cream producer, Rodda’s. Through a sponsorship with the Lawn Tennis Association (LTA), devised, negotiated and delivered by Bray Leino, the brand has been crowned the official clotted cream of British tennis. With almost five million annual players nationally, tennis is also […]

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News Tag Archives: Sponsorship

Fiat teams up with One For The Boys

Fiat is driving conversations about male cancer and teaming up with charity One For The Boys to present an experiential evening of live music and entrainment at Troxy. The star-studded event is entitled the ‘Black Tie Masquerave’ dance party and will take place on Saturday 30th April with some of the most respected DJs, dance […]

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News Tag Archives: Sponsorship

CSM Sport & Entertainment appointed by LaLiga to exclusively manage global sponsorship rights

CSM has  announced a significant new partnership with LaLiga, Spain’s premier football league. With this appointment, CSM will work with LaLiga to represent their commercial and sponsorship rights globally on an exclusive basis, as well as support LaLiga’s global strategic marketing activities. LaLiga is one of the world’s leading football leagues and the home to […]

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Wasserman produces BPL Live event in Cape Town

Kicking off this weekend, Wasserman will deliver a two-day fan park experience called Barclays Premier League Live in Cape Town for Barclays and the Premier League. The event, which is the third of its kind to be produced by Wasserman, will take place on 19 – 20 March 2016 at Camps Bay High School in […]

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News Tag Archives: Sponsorship

News Tag Archives: Sponsorship

Download Festival strikes a chord with Firestone

Firestone is amplifying its name to hundreds of thousands of music fans in 2016, courtesy of a unique festival sponsorship with Download, it was revealed. The  tyre brand will embark on a high profile partnership with Download Festival at Donington in June, as part of its long-term efforts to reach a vibrant, exuberant audience through […]

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News Tag Archives: Sponsorship

Maybelline partners with BFC to bring LFW to the Nation

Maybelline has partnered with British Fashion Council (BFC) to launch a new multimedia campaign to celebrate this year’s London Fashion Week. The partnership between all agencies involved has been managed by media agency Maxus. Maybelline will stream six full fashion shows (Felder Felber, Fyodor Golan, Temperley, Osman, Ashish and Xiao Li) from the 2016 Fashion […]

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