News Tag Archives: Sponsorship

Bridgestone creates pop-up gym to celebrate Daley Thompson’s 60th birthday

Worldwide Olympic Partner, Bridgestone, has teamed up with double Olympic gold medalist, Daley Thompson, to encourage people to keep moving and chasing their dreams, whatever their age with a pop-up gym on London’s Southbank which marks and celebrates the Olympians 60th birthday. The gym, which is open for one day only, will be located on London […]

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News Tag Archives: Sponsorship

News Tag Archives: Sponsorship

Provision Events marks 14 years of business with the 2018 Open Championship HSBC Golf Zone

14 years after the company made its first foray into events at the 2004 Open fan experience experts, Provision Events (PVE), has reported record attendance and overwhelmingly positive feedback for the series of experiential activities it designed, built and delivered in the HSBC Golf Zone at this year’s Open Championship. After seeing the large scale […]

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Häagen-Dazs and Grigor Dimitrov team up for “Let’s Play” flavour-battle inspired Wimbledon campaign

In 2018, Häagen-Dazs is returning to the All England Club as the Official Ice Cream of The Championships, Wimbledon, for the third year running. This year, in an inspired celebration of their ambassador Grigor Dimitrov’s favourite ice cream flavour, Cookies & Cream, the brand is challenging the classic champion Strawberries & Cream to an epic […]

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Badoo appoints Frank to activate ‘The Longest Date’ summer experiential brand campaign

On 21st June, the longest day of the year, Frank will facilitate The Longest Date, pairing couples up on a series of dates from sunrise to sunset. The experiential campaign focuses on building awareness of dating app, Badoo’s unique offering of facilitating real dates, not just matches.  Frank will manage all PR, influencer, celebrity and […]

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News Tag Archives: Sponsorship

Provision Events serves up fan experience at the Nature Valley Open

Provision Events (PVE), the sponsorship activation expert, is helping to warm up British tennis fans for the grass court season with a three pronged fan experience at the Nature Valley Open in Nottingham. The  pre-Wimbledon grass court tournament has brought together some of the world’s best tennis talent. Working on behalf of the Lawn Tennis […]

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News Tag Archives: Sponsorship

Whole Earth celebrates five years of Man V Horse partnership

Whole Earth, the natural and wholesome food brand owned by Wessanen UK, has sponsored its fifth consecutive Man v Horse – as the UK’s most extreme off-road running event celebrated its 39th year overall. As the name suggests, the annual race pits men (and women) against horses, with runners and riders heading out over 21 […]

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Ramsbury Distillery named as official spirit partner of the England Polo Team

Wiltshire artisan spirits brand, Ramsbury, has entered into its biggest partnership to-date, after signing an agreement with the Hurlingham Polo Association to become the Official Spirit Partner of the Flannels England Polo Team. The partnership involves Ramsbury supporting the national Polo team by providing Ramsbury Gin and Vodka at the official England test matches via […]

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British Athletics partner with Spar to boost community sport

Spar, partner of British Athletics, has launched a new campaign designed to support community sport across the United Kingdom. ‘The People’s Podium’ will see Spar celebrate a selection of local community sport heroes and provide £18,000 of funding for their projects. Members of the public can nominate individuals that they think deserve recognition. An expert […]

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Angry Birds holds fan engagement event at Goodison Park

Everton Football Club’s shirt sleeve sponsor, Angry Birds, took over the stadium to host the first ever ‘Angry Birds Egg Cup’. Over 160 local school children from the Blues’ School Supporters Clubs’ scheme joined Everton International Ambassador Steven Pienaar and former Blues star Leon Osman in turning out at Goodison Park on Monday afternoon to […]

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Multi-brand National BBQ week returns for 22nd year

Multi-brand National BBQ Week is returning for the 22ndyear.  One of the UK’s top awareness weekshas  been responsible, since its launch in 1997, for not only being the ‘catalyst for growth in the BBQ market’but also being ‘fundamental in changing consumer attitudes to BBQ’ Launching on Spring Bank Holiday and running from 28th May until the […]

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PVE helps Callaway go rogue across the U.S

Provision Events (PVE) has announced its partnership with Callaway Golf for the global golf giant’s unique coast to coast U.S. Rogue Tour. Visiting over 18 retail venues across the U.S. the Callaway Rogue Tour Experience uses Provision Events expertise to bring the brand’s latest technology to life. With a series of interactive areas that are […]

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TMG’s Slingshot wins Southbank Centre Wintertime 2018/19 event sponsorship account

Slingshot has announced that it has been appointed by London’s Southbank Centre to manage its commercial rights for Wintertime – the UK’s largest celebration of winter culture. Slingshot Sponsorship will handle all commercial rights and partner opportunities ahead of the 2018/2019 event. Over the event which spans three months from November 2018 to January 2019, […]

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News Tag Archives: Sponsorship

Provision Events Built Youth Zone Attracts Tomorrow’s Stars at the RBC Heritage

Provision Events (PVE), the sponsorship activation expert, welcomed the stars of tomorrow to their specially designed ‘Youth Zone’ at the PGA Tour’s RBC Heritage tournament where they provided a fan experience specifically aimed at young people. Working on behalf of tournament sponsors Mikkelson Law Firm, RLB Squared, Kinghorn Insurance and First Tee of the Lowcountry, […]

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News Tag Archives: Sponsorship

News Tag Archives: Sponsorship

Everton scores at UK Sponsorship Awards

Everton Football Club has been recognised for their work with two commercial partners at the UK Sponsorship Awards – with Blackwell Global and Sure picking up gold in their respective categories. Blackwell Global’s #BluesChallenge campaign beat off competition to win the ‘Best First Time Sponsor’ award. Wayne Rooney and Jordan Pickford were amongst the cast […]

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Provision Events support Kia sponsorship on LPGA Tour

Provision Events has been commissioned to work with Kia Motors America throughout 2018 to activate the Kia Sorrento Swing Challenge at seven LPGA Tour Events. The activations are designed to showcase Kia’s sponsorship across the LPGA Tour and engage golf fans in fun activities at the chosen events. Simon Jones, Head of Sales and Business […]

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Reebok, Sports Direct and MKTG bring “Reebok Knockout” to London

Reebok has appointed MKTG to stage a hard-hitting experience in partnership with Sports Direct in London on March 15th to promote its association with the UFC and its UFC Fight Night Collection. Ahead of the UFC Fight Night event at London’s O2, Reebok  invited aspirational mixed martial arts fighters and fans to test their punching prowess at […]

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Mr Men launch Little Miss Inventor to coincide with International Women’s Day

Mr Men Little Miss has launched its new character,Little Miss Inventor, with an interactive event at the Manchester Museum of Science and Industry and a competition to encourage kids to get inventing. The new character’s reveal coincides with International Women’s Day Running in conjunction with the event is a national competition encouraging children to submit inventions to […]

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PVE and CSM Live deliver for HSBC at The Hong Kong Sevens

CSM Live and Provision Events will deliver the HSBC Mass Engagement activation programme across the HSBC Try Rugby Zone and Hysan Place at the Hong Kong Sevens. HSBC are a key client of the wider CSM Sport & Entertainment, but this is the first time that CSM Live, the branding and live experience specialists, have […]

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Provision events entertains record crowds in Phoenix with Microsoft Fan Experience

Provision Events  was commissioned by Eiger marketing to provide a Microsoft fan experience at the Waste Management Phoenix Open, which already held the record for attendance at a PGA Tour event. With 60,000 more visitors than in 2017, the party atmosphere, particularly at the notorious 16th hole ‘Colosseum’ reflected the diversity of visitors that spanned […]

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Bridgestone celebrates final countdown to Olympic Winter Games PyeongChang 2018

Bridgestone Corporation (Bridgestone) is ready to support the staging of the upcoming Olympic Winter Games PyeongChang 2018 – its first Olympic Winter Games as a Worldwide Olympic Partner – through a variety of product, athlete and education initiatives in South Korea. As part of its Games-time programme, Bridgestone is supplying winter tyres for the International […]

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Ocean Outdoor and Marine Conservation Society going forces to Stop the Plastic Tide

Out of home media owner Ocean Outdoor has announced a three year partnership with the Marine Conservation Society (MCS) which will enable the charity to magnify its campaigns and engage millions of people in eradicating single-use plastic from the oceans. As part of the partnership, Ocean is giving the Marine Conservation Society access to its premium portfolio […]

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Fire Fences win Firestone’s Battle of the Bands

An unsigned Cardiff rock band is dreaming of a massive fan-base and headline gigs at the Millennium Stadium after beating more than 300 grassroots entries to win Firestone’s Battle of the Bands competition. Fire Fences, formed by four Bridgend Brynteg School mates in 2013, have made their biggest breakthrough to date by triumphing in the nationwide […]

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Yoti and Jägermeister team up to sell alcohol responsibly

Yoti is working with Jägermeister to promote responsible alcohol sales – and helping people check out faster at the Jägermeister pop up shop in Soho using their ID, on their phone. Jägermeister will sell a range of merchandise and personalised gifts for its fans at a pop up shop at the award winning, independent station Soho […]

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adidas City Runs kicks off 2018 series with Fulham 10K

adidas, in partnership with CSM Sport & Entertainment, has announced the return of adidas City Runs in 2018. The inaugural Fulham 10K is the first of four events coming to the streets of the capital in 2018 and will take place on Sunday 18th March. Following the huge success of the adidas City Run Shoreditch […]

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CSM Live announced as Wembley Stadium branding partner

CSM Live recently commenced a new three-year contract with Wembley Stadium connected by EE, which will see the event branding and live experience specialists design, produce, install and remove branding in and around the National Stadium. CSM Live prepared Wembley Stadium for the recent two international friendlies, with five-time World Cup winners, Brazil and four-time […]

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Slingsby Gin announces local club partnership with Leeds Rugby and sponsorship of Ben West and Callum

Yorkshire artisan gin brand, Slingsby, is partnering with Leeds Rugby, following on from their successful partnership with The British and Irish Lions during the 2017 tour of New Zealand. The partnership deal will be with both of the Leeds Rugby teams, the professional rugby league club Leeds Rhinos and rugby union club Yorkshire Carnegie. The […]

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News Tag Archives: Sponsorship

Landsec switches Piccadilly Lights on

On October 26, Piccadilly Lights were switched back on after a nine month period of renovation. A display of colours, which were sponsored by members of the public as part of a fundraising campaign for Barnardo’s, was the first image to appear on the new screen.    Landsec, the owner of Piccadilly Lights, has replaced […]

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XTC Sponsorship series announces OWC as sponsors of sustainability vertical

Extreme Tech Challenge (XTC) has announced that US-based manufacturer of storage, connectivity, upgrade and expansion products,  OWC will be joining the list of 2017 Sponsors, representing the Sustainability Vertical for this year’s competition. OWC will also become the Official Data Storage provider of XTC and ACTAI, providing their expertise and services to ensure the competition runs smoothly. Starting […]

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Piccadilly Lights brings colour to life for countdown to switch-on

The countdown has begun for the world-famous Piccadilly Lights to be switched back on, after over nine months in darkness for major renovation work. To mark the moment, Landsec, is launching the #PiccadillyOn campaign, bringing colour to life in aid of Barnardo’s. The #PiccadillyOn campaign invites people around the world to be part of this […]

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MRF land multi-club partnership in England’s top-flight league

Indian multinational company, MRF Ltd, The World’s 16th largest Tyre company, have landed a multi-club partnership in the Premier League with Newcastle United, West Ham United, and West Bromwich Albion MRF’s logo will feature on the shirt arm of Newcastle United and West Ham United as they become the Official Tyre Partner and the multi […]

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News Tag Archives: Sponsorship

News Tag Archives: Sponsorship

Barilla supports Simplyhealth Great North Run for a second year running

Barilla returns to The Simplyhealth Great North Run in 2017 in a partnership that sees the brand host a second edition of their ‘Barilla Pasta Party’, set to be the biggest Pasta Party in the UK. Held the day before the  half-marathon. Barilla will sample hot servings of pasta, including new gluten free option, and […]

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European Tour kicks off British Masters promotion with Provision Events

Newcastle United legend Andy Cole returned to his old stomping grounds  as he took part in a Provision Events designed putting challenge with former golf World No.1 Lee Westwood. The ex-magpies’ striker joined Westwood as they put their short game to the test in front of 52,000 Newcastle United fans at half time in their […]

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News Tag Archives: Sponsorship

News Tag Archives: Sponsorship

Jeep Renegade teams with Olympians for TV series

Jeep ambassador and Olympic snowboarder Aimee Fuller is starring in the new TV series, Mission Mudder. Mission Mudder follows six Olympians, including Fuller, 25, as they train and prepare themselves for the ultimate 8 hour Toughest Mudder.  The 8 hour Toughest Mudder is a 5-mile circuit race peppered with 20-25 of Tough Mudder’s biggest obstacles, […]

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Arqiva and Landsec partner to deliver indoor 4G connectivity to Bluewater

 Arqiva, the UK’s largest provider of neutral host in-building networks, has announced a partnership with Landsec, the UK’s largest commercial Real Estate company, to deliver 4G connectivity to Bluewater, Europe’s leading retail and leisure destination. Existing 2G and 3G mobile systems will also be replaced in the overhaul, which will ensure improved and extended mobile […]

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Liverpool International Music Festival announces London Midland as headline partner

Train operator, London Midland, is to be the headline partner of Liverpool International Music Festival’s fifth outing this year. The partnership brings together LIMF; the celebration of Liverpool’s status as a global city of culture with one of the rail industry’s most innovative supporters of arts and entertainment. LIMF takes place between 20th-23rd July with […]

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Eurotunnel Le Shuttle embarks on a ‘Mystery Tunnel’ multi-platform experience in partnership with agencies Ambient, OMD and Talon

Eurotunnel Le Shuttle has recently activated a two week campaign at Bluewater and Lakeside shopping centres to promote the many benefits of travelling to Europe by car with Eurotunnel Le Shuttle. The campaign, which was produced and delivered by experiential agency Ambient in partnership with OMD and Talon, looked to target a younger market of […]

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Lucozade Energy ‘Whoosh Hour’ gets Londoners moving with a free journey on London Underground with the UK’s First NFC Enabled Bottle

  On Tuesday 30th May, Lucozade Energy launched an NFC-enabled bottle that empowers Londoners to ‘Tap to Flow’ through the London Underground network. This is the first time in the UK an FMCG brand has delivered a contactless travel enabled product. Limited edition NFC bottles will be handed to commuters at Oxford Circus station during […]

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XTC has announced the return of Zoom Video Communications, Inc. to the 2018 XTC Sponsorship Series

Extreme Tech Challenge (XTC) has announced the return of Zoom Video Communications, Inc. to the 2018 XTC Sponsorship Series.  Zoom will be the  official sponsor and judge of the Productivity Vertical for XTC 2018. XTC 2018 marks the fourth year of the competition that brings together the world’s brightest entrepreneurial minds to compete for the […]

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Vivo Becomes Official Sponsor of the 2018 and 2022 FIFA World Cup

The global smartphone brand Vivo announced its agreement with International Federation of Association Football (FIFA) to sponsor the FIFA World Cup for six years, covering two tournament cycles. This means Vivo will become the official sponsor of the 2018 and 2022 FIFA World Cups. Consecutive Sponsorship of Two FIFA World Cups As the official smartphone […]

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News Tag Archives: Sponsorship

News Tag Archives: Sponsorship

Joe Root joins Jimmy Anderson by going into bat for Brut

Brut, the men’s grooming brand, has announced the appointment of England’s Test captain, Joe Root, as its new ambassador. This year Joe Root will line up alongside England fast bowler Jimmy Anderson, who has extended his deal with Brut after a successful year in 2016. Root joins a list of sporting greats who have represented […]

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Dove announces new partnership with British Tennis

Dove has announced a year-long brand partnership with The Lawn Tennis Association (LTA). As the Official Female anti-perspirant of British Tennis, Dove will keep fans feeling fresh at the tennis as it distributes over 60,000 samples of its new Go Fresh Pear & Aloe Vera deodorant to attendees, as well as providing products for tennis […]

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The Five Points Brewing company create new beer for Field Day

The Five Points Brewing Company have created a brand new beer, Field Day Citrus Pale, to honour their long time collaboration with Field Day.  Clocking in with an ABV of 4.2%, the Field Day Citrus Pale is a superlative beer for session drinking and enjoyment.  Field Day Citrus Pale will be available in several independent […]

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The Firestone Music Tour is back for the summer

This summer, Firestone is hitting the road to bring musicians and music-lovers together, featuring festival appearances at Download in Leicestershire and Vantastival in Drogheda in June. The Firestone Music Tour gives Firestone the opportunity to connect with music-lovers from across Europe via authentic music experiences. Firestone will be bringing its range of tyres  and many […]

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Bridgestone UK announces Olympic partnership activation campaign

Bridgestone has launched the UK brand activation of their campaign Chase Your Dream, No Matter What as an official International Olympic Committee Partner through 2024. The motivational campaign aims to encourage people of all ages, abilities and passions to find the strength to chase their dream and overcome the obstacles they face on life’s journey. […]

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Walkers sample ‘Cheers and Onion’ packs to Leicester City fans

Walkers will be gifting fans a special edition of their new ‘Snap and Share’ packs – the appropriately named ‘Cheers & Onion’ at Leicester City FC’s UEFA Champions League match against Sevilla on March 14th. Mirroring the recently launched range of Walkers sharing packs which are adorned with selfie-ready cheering faces, these limited edition smaller […]

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JD partner with Matchroom Boxing in first partnership of its kind

Sports fashion retailer JD has partnered with boxing promoters company Matchroom Boxing. The partnership will see JD become Matchroom Boxing’s Official Retail Partner in the first long-term deal of its kind for the fight night promoters. JD will receive significant in-ring and ringside branding. The partnership launched ahead of the Haye-Bellew fight press conference, in […]

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the7stars revs up Suzuki and ITV brand partnership

the7stars and Suzuki have extended their award-winning #suzukisaturdays brand partnership with ITV and Ant & Dec’s Saturday Night Takeaway by introducing new talent and extending it into another market, the Republic of Ireland. The partnership will see the launch of an online content series, featuring Scarlett Moffatt, the new host on Ant & Dec’s Saturday […]

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Whole Earth announces new sport partnerships

Whole Earth has announced significant increases to its sports partnerships for 2017/18, to reinforce its proposition of fuelling healthy living and exercise. The brand has announced two new high profile partnerships; one with global sportswear and equipment brand Reebok, and another with England Netball. Whole Earth’s existing agreement with the British Triathlon Federation has also […]

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News Tag Archives: Sponsorship

News Tag Archives: Sponsorship

Gillette enters eSports through global partnership with ESL

Gillette has announced a new partnership with ESL through a sponsorship of the League of Legends Intel Extreme Masters (IEM) World Championship in Katowice, Poland from February 24-26, 2017. Leading Gillette’s entrance into gaming is the brand’s first ever eSports athlete, Enrique “xPeke” Cedeño.   xPeke is qualified to join Gillette’s line-up of athletes from his […]

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Ear to the Ground delivers Müller Rice activation at NBA Global Games

Official partner of the NBA Global Games London 2017, Müller Rice, appointed Ear to the Ground to handle the brand’s sponsorship activation at the NBA Global Games London 2017. The fan marketing specialists delivered an integrated brand experience aimed at fans, whilst curating a stand out on-court moment involving Müller Rice brand ambassador, Tasty B. […]

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Animated star of Kung-Fu Panda opens DreamWorks Lights at St George’s Hall

The animated star of Kung-Fu Panda officially opened Liverpool’s seasonal DreamWorks Lights. Po the Panda was on hand to cut the ribbon and welcome people to the city’s flagship Christmas event at St George’s Hall. Hundreds of ticketholders were waiting outside the hall to be amongst the first to experience the unforgettable lantern show, which […]

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Carabao launches multi-million pound integrated marketing campaign

In a bid to shake up the energy drink industry, the ‘Free Your Inner Carabao’ campaign is designed for a more unisex audience, as opposed to the ‘lad’ focussed communications usually associated with the market. Carabao’s inclusive marketing strategy sees the ‘Free Your Inner Carabao’ creative rolled out across multiple channels from September 2016, and […]

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Fitbit become official partners of The X Factor UK for 2016

Fitbit has announced its official partnership with The X Factor UK for the current series of the competition. As part of the official partnership, Fitbit will be helping contestants to stay healthy during their time on the show. Contestants will be provided with Fitbit activity trackers to help them manage their overall health and wellness […]

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Jeep Renegade pulls new jump into Red Bull Hardline mountain bike event

Jeep’s off-road driving capabilities have aided in the addition of the biggest ever jump to the world-renowned Red Bull Hardline mountain bike event, which returns to the Welsh Snowdonia national park for a third time on 18th September. The ‘Renegade Step Up’ was due to feature in last year’s race but extreme weather conditions saw […]

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Hotpoint announces Sunday Brunch sponsorship

Whirlpool’s cooking appliance brand Hotpoint, has announced  sponsorship of Channel 4 cookery programme, Sunday Brunch. The sponsorship sees the Sunday Brunch kitchen kitted out in Hotpoint’s latest cookery range with plenty of product placement and idents echoing Hotpoint’s new T.V advertising campaign. The sponsorship was announced at Channel 4 headquarters in London on Thursday September 9th […]

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Williams GB Gin announced as Official Gin for the 2016 Land Rover Burghley Horse Trials

Williams GB Gin by Chase Distillery has further cemented its support for British countryside pursuits, by announcing an innovative new association with what is widely acknowledged to be the World’s most challenging 4* equestrian event; the Land Rover Burghley Horse Trials. The partnership will see Williams GB Gin exclusively stocked at the event, while a […]

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Banana Kick appointed to activate Satsuma Loans’ new Sunderland AFC partnership

Satsuma Loans has appointed Leeds-based marketing agency Banana Kick to activate its new partnership with Sunderland AFC ahead of the 2016/17 Premier League Season. Banana Kick will deliver sponsorship activity on behalf of Satsuma Loans across physical and online platforms, including Fan Zone activities on home match days, and dedicated social media channels. On match days, […]

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Aston Villa welcome EnergyBet as official betting partner

Aston Villa has announced EnergyBet as their new official betting partner. Aston Villa head of partnerships Peter Wright said: “We are delighted to add EnergyBet as our Official Betting Partner for the UK and Europe. We look forward to working with EnergyBet as a new challenger brand, supporting them in their endeavour to make their […]

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Centre:mk unveils a futuristic international Festival

Hermes Investment Management has launched a series of interactive art installations for the summer at centre:mk as headline sponsors of the event, with the aim to bring art to the local community in an unexpected space. The art installations opened on Saturday 16 July and will run until Sunday 24 July, as part of IF: […]

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Jamie Murray partners with Anakena Wines

Chilean wine brand, Anakena, of the Accolade Wines portfolio, has announced a partnership with Davis Cup winner and ATP world number one doubles player, Jamie Murray OBE. This further endorses Anakena’s support of British Tennis and their existing sponsorship of the Lawn Tennis Association. Murray has signed a two-year partnership with Anakena, to become their […]

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News Tag Archives: Sponsorship

Whole Earth sponsors Man V Horse race for third year

Whole Earth, the organic food brand from Wessanen UK, sponsored its third Man v Horse Marathon at the beginning of June  – as the event celebrated its 37th year overall. The Whole Earth Man v Horse endurance challenge pits runners against 60 riders on horseback as they race 23 miles over wild terrain in Powys, […]

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Hyundai’s FanDome and Vinnie Jones get ready for 360 matches in King’s Cross

Hyundai Motor UK is launching a one-of-a-kind, innovative ‘FanDome’ experience in King’s Cross, London which will host 45,000 guests across 45 games of EURO 2016. The Hyundai FanDome will give fans the opportunity to experience football like never before, through a world-first live reactive 360-degree audio-visual experience. Instantly reacting in real time to the action […]

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FMBE Symposium speaker Michael Ventre gains Zoggs support

Michael Ventre, one of the guest speakers at the FMBE Symposium last month, has announced his latest partner for the New York to London Swim that he is embarking on next year. Zoggs, a global brand leader in recreational and competitive swimwear, has teamed up with Ventre to provide him with the latest swimming kit […]

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Formula E to create an electric atmosphere with GMR Marketing

The FIA Formula E Championship, the world’s first all-electric motor racing series, has appointed global sponsorship and brand experience agency GMR Marketing to create the fan zone at the VISA London ePrix on July 2nd – 3rd. The season finale is a double-header in Battersea Park and is home to the biggest eVillage fan experience […]

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TRO kicks off Euro 2016 live action for Vauxhall

TRO is activating a number of live experiences for Vauxhall in the lead up to, and during, the UEFA Euro 2016 tournament. As part of its #GetIN campaign, Vauxhall  have enlisted TRO to create money-can’t-buy experiences for fans including the chance to party at Robbie Savage’s house and an opportunity to grab ‘the best seats’ […]

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Kerrang! Awards make way for a new wave of sponsorship

This Thursday 9th June, the Kerrang!awards will return to East London venue Troxy for the fourth consecutive year. For the very first time, the general public are invited to join in the celebrations and there will be a live element to the evening with performances from A Day To Remember and Asking Alexandria. The change […]

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New video footage shows Samsung Slider success at Twickenham

Samsung Electronics UK debuted the latest innovation in sports, The Samsung Slider-  was unveiled at Twickenham Stadium during the HSBC London Sevens. During the weekend’s 45 match schedule, Samsung received over 1,700 competition entries via social from fans in the stadium desperate to get closer to the action than ever before. The Slider was filled […]

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BEcause to work with WWF on experiential tiger campaign

WWF is to work with experiential agency BEcause to deliver a major campaign this summer, highlighting the plight of wild tigers. Details of the activation are yet to be announced, but the campaign will see BEcause support WWF’s work to protect this iconic big cat by raising awareness and encouraging donations through a series of […]

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Jeep takes major step into world of downhill mountain biking

Jeep UK has become the official vehicle partner to Fort William’s UCI Mountain Bike World Cup, 4-5 June. Jeep ambassadors Rachel – and Gee Atherton will compete for their Trek Factory Racing team on one of the most gruelling and extreme courses on the eight-event world cup circuit. The Athertons are expected to be one […]

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Freeman announces partnership with pro golfer Sophie Walker

Freeman has announced a multi-year sponsorship agreement with Ladies European Tour golf professional Sophie Walker. Walker will be a brand ambassador and sport the Freeman logo on apparel, headwear and her tour bag. She will make her first appearance representing the brand at US Open qualifying at the Buckinghamshire Golf Club on May 25th. “Sophie […]

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Goose Live Events announces charity partnership with Prostate Cancer UK for its flagship event

Goose Live Events, organisers of the Silverstone Classic, has announced a three-year charity partnership with Prostate Cancer UK. This is the first time the  classic motor racing festival has aligned itself with an official charity partner and Prostate Cancer UK was chosen as a particularly appropriate cause for the event’s target audience. The announcement was […]

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Orange launches Orange Sponsors You ahead of UEFA Euro 2016

Orange launches new sponsorship platform Orange Sponsors You – making fans the stars of UEFA Euro 2016 with the help of Zinédine Zidane, and an exclusive with Eiffel Tower and Fan of the Match Orange has launched its new sponsorship platform – Orange Sponsors You. While big brands focus their attention on star players, Orange […]

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Rodda’s creates the perfect serve with Lawn Tennis Association.

Bray Leino have been appointed the primary marketing and communications agency for Cornish clotted cream producer, Rodda’s. Through a sponsorship with the Lawn Tennis Association (LTA), devised, negotiated and delivered by Bray Leino, the brand has been crowned the official clotted cream of British tennis. With almost five million annual players nationally, tennis is also […]

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Fiat teams up with One For The Boys

Fiat is driving conversations about male cancer and teaming up with charity One For The Boys to present an experiential evening of live music and entrainment at Troxy. The star-studded event is entitled the ‘Black Tie Masquerave’ dance party and will take place on Saturday 30th April with some of the most respected DJs, dance […]

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CSM Sport & Entertainment appointed by LaLiga to exclusively manage global sponsorship rights

CSM has  announced a significant new partnership with LaLiga, Spain’s premier football league. With this appointment, CSM will work with LaLiga to represent their commercial and sponsorship rights globally on an exclusive basis, as well as support LaLiga’s global strategic marketing activities. LaLiga is one of the world’s leading football leagues and the home to […]

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Wasserman produces BPL Live event in Cape Town

Kicking off this weekend, Wasserman will deliver a two-day fan park experience called Barclays Premier League Live in Cape Town for Barclays and the Premier League. The event, which is the third of its kind to be produced by Wasserman, will take place on 19 – 20 March 2016 at Camps Bay High School in […]

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News Tag Archives: Sponsorship

Download Festival strikes a chord with Firestone

Firestone is amplifying its name to hundreds of thousands of music fans in 2016, courtesy of a unique festival sponsorship with Download, it was revealed. The  tyre brand will embark on a high profile partnership with Download Festival at Donington in June, as part of its long-term efforts to reach a vibrant, exuberant audience through […]

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News Tag Archives: Sponsorship

Maybelline partners with BFC to bring LFW to the Nation

Maybelline has partnered with British Fashion Council (BFC) to launch a new multimedia campaign to celebrate this year’s London Fashion Week. The partnership between all agencies involved has been managed by media agency Maxus. Maybelline will stream six full fashion shows (Felder Felber, Fyodor Golan, Temperley, Osman, Ashish and Xiao Li) from the 2016 Fashion […]

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