News Tag Archives: Shopping Centre

Yakult launches first AR experience to promote the science of wellbeing

Yakult UK has launched its first-ever Augmented Reality experience, along with a social media campaign, to enhance the brand’s focus on the Science of Wellbeing, launched through an Out-of-Home activity earlier this year. Quiet Storm developed the creative idea for the AR ‘Magic Mirror’ activation encouraging people to experience “The science of breathing, brought to […]

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News Tag Archives: Shopping Centre

The Florist opens at intu Watford’s £180 million expansion

New World Trading Company has opened its  bar and restaurant concept The Florist at the 400,000 sq ft extension to retail and leisure destination intu Watford. Intu has invested £180 million to expand the shopping centre and this has attracted a range of new retail and leisure tenants and promoted Watford to a top-20 retail […]

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News Tag Archives: Shopping Centre

An environmental message in a bottle washes up in Sunderland

A ship in a bottle will carry an environmental message to Sunderland shoppers when it goes on display in the city in late May. The sculpture, which is the work of renowned glass artist Ayako Tani, will be unveiled at the Bridges shopping centre on Wednesday 29 May. It is a tribute to the city’s […]

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News Tag Archives: Shopping Centre

Silverburn hosts a night at the circus

For one night only, Silverburn, Glasgow’s leading retail and leisure destination, brought the magic of the circus alive at its ‘Shopping Affair’ event. The event featured circus-style attractions including a Fashionista Ringmaster, giant catwalk models,  jugglers, and spinning wheel artists. There was a range of exclusive retailer discounts on offer throughout the evening, with up to 25% off […]

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News Tag Archives: Shopping Centre

Polo Ralph Lauren strides into Liverpool One

Grosvenor Europe has announced that global fashion brand, Polo Ralph Lauren, has officially opened its 1,900 sq ft new store on Liverpool One’s Peter’s Lane.  The new store showcases both womenswear and menswear collections of the brand’s classic yet spirited American style. Designed by an in-house team, the space combines elements of collegiate sports with […]

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News Tag Archives: Shopping Centre

Primark opens at Centre:MK

Joint owners of centre:mk, Hermes Investment Management and AustralianSuper, have announced that international fashion retailer, Primark, has officially opened its highly anticipated 75,000 sq ft store within centre:mk. The record letting is the largest new store to open at the shopping centre in the last 25 years.  The opening also follows successful footfall growth above […]

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News Tag Archives: Shopping Centre

New cinema approved for Frenchgate, Doncaster

Frenchgate Shopping Centre in Doncaster has received planning consent for a multiplex cinema and is currently in discussions with two well-known cinema brands.  Work on the £8 million investment will begin later this year, ahead of a spring 2020 opening.  The planning permission is part of an ongoing investment strategy by the centre’s owners, The […]

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News Tag Archives: Shopping Centre

News Tag Archives: Shopping Centre

The Sofa and Chair Company takes a seat on the King’s Road

Sloane Stanley has today announced that luxury sofa and bespoke furniture specialists, The Sofa & Chair Company, has opened an exclusive pop-up at 320 King’s Road. The pop-up calls upon established retail partners, from the King’s Road, to create new bespoke showrooms for visitors. Designed in collaboration with leading fabric houses including Designers Guild, Romo […]

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News Tag Archives: Shopping Centre

The Bullring Estate shines a light on Birmingham

The Bullring Estate, Birmingham’s shopping destination that comprises the Bullring, Grand Central, and Link Street, is hosting an awe-inspiring Festival of Light, from Friday 1stMarch to Sunday 10thMarch. Shining a light on the UK’s second biggest city, the event has transformed the estate’s St Martin’s Square and balcony with interactive light installations. The multi-sensory experience […]

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News Tag Archives: Shopping Centre

Seven Dials celebrates #BalanceforBetter for International Women’s Day with dedicated week of events

  Shaftesbury has announced Seven Dials is set to host a week-long celebration for International Women’s Day in March, in support of the West End destination’s overarching 2019 theme of #Balanceforbetter. A wide variety of initiatives, including a dedicated hub and collaboration with Scarlett Curtis – feminist activist and author – will take place, alongside activations by numerous […]

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Collider showcases versatility of Seat’s Tarraco at Westfield

Independent creative experience agency Collider has joined forces with Seat to launch its new SUV vehicle. The experiential campaign provided the public with its first chance to see the Seat Tarraco ahead of the official launch weekend, 22-24 February. The activation runs through until 3 March at Westfield Stratford City. As well as offering shoppers the chance […]

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News Tag Archives: Shopping Centre

Alpro goes big on samples: Plant Power pioneer hits the road with immersive experience

Alpro is kicking off its biggest ever sampling campaign in a bid to encourage even more shoppers to ‘Go Big On Plants’ in 2019. The activity will see 350,000 samples delivered into the hands of shoppers nationwide during February and March. The tour started with an immersive ‘plant-based pop-up’ in Birmingham’s Bullring on 16th February, which will […]

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News Tag Archives: Shopping Centre

News Tag Archives: Shopping Centre

Lego stores urge public to join their Master Builders in creating a giant Emmet

To celebrate the release of The Lego  Movie 2: The Second Part, The Lego Stores in UK and Germany are taking Emmet, the hero of Bricksburg, to Newcastle Metrocentre and Manchester Arndale. With official Master Builders flying in from the US,  Lego fans will be able to build with them and construct a giant 8ft model of The Lego Movie […]

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News Tag Archives: Shopping Centre

Unibail-Rodamco-Westfield and Virgin Pure launch purified water refill stations at London destinations

Unibail-Rodamco-Westfield and Virgin Pure have unveiled purified water refill stations in Westfield London and Westfield Stratford City, in a move to encourage the 77m shoppers who use the centres each year to move away from single-use plastic.  Visitors will be able to sample the brand’s popular table-top WaterBars and stay hydrated whilst they shop the January […]

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News Tag Archives: Shopping Centre

News Tag Archives: Shopping Centre

NHS Blood and Transplant, 23red and Clear Channel harness live data and real recipients to encourage regular blood donation

23red alongside NHS Blood and Transplant (NHSBT) have launched an innovative new campaign across the Clear Channel Digital Out of Home network. The campaign uses live data from local donor centres alongside images of real blood recipients, with the aim of normalising blood donation and making it more personal and local. The first party data […]

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News Tag Archives: Shopping Centre

Playmobil fun buggies rolled out at intu shopping centres

Retailers at five intu shopping centres will benefit from increased shopper engagement and footfall on the back of a partnership between the owner of the shopping destinations and toy brand Playmobil. Playmobil fun buggies have been rolled out at intu Trafford Centre, intu Lakeside, intu Metrocentre, intu Merry Hill and intu Braehead as part of […]

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News Tag Archives: Shopping Centre

intu and mental health foundation Blurt team up over Christmas

Shopping centre owner intu has partnered with mental health foundation Blurt to provide advice to customers and staff on managing their mental wellbeing over Christmas. Blurt’s guide for dealing with stress, loneliness and grief at Christmas will be handed out from customer service desks at intu’s 14 UK shopping centres and distributed to intu staff […]

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News Tag Archives: Shopping Centre

Liverpool One hosts innovative YouTube music Mural Campaign

Grosvenor Europe has unveiled a towering mural of British singer and songwriter, George Ezra at leading retail destination, Liverpool One.  The artwork was produced by the UK’s leading hand-painted advertising company, Global Street Art Agency, as the first part of a nationwide YouTube music mural campaign. The Liverpool One hand-painted mural, stood at eight storeys […]

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News Tag Archives: Shopping Centre

Boss signs up for £180 million intu Watford extension

Boss, the upper premium apparel and accessories brand from the Hugo Boss Group, will open at intu Watford before Christmas following the opening of the centre’s 400,000 sq ft retail and leisure extension. Owner intu has signed up the aspirational retailer for a 3,550 sq ft shop within the £180m extension which is increasing Watford’s […]

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News Tag Archives: Shopping Centre

Liverpool One lights up Chavasse Park

  Thousands of visitors watched the illumination of a specially-commissioned light spectacular in Liverpool One’s Chavasse Park as the finale of a city centre-wide celebration on November 16 to officially begin Christmas in Liverpool. Developed by local artist, Mark Robinson, whose previous works have been displayed at Glastonbury Festival, the Polaris: Dare to Dream light installation […]

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News Tag Archives: Shopping Centre

Appear Here opens unique concept store in the heart of Seven Dials

This December, Appear Here are launching Give & Receive, a curated emporium of independent brands. Appear Here have teamed up with store curator Marina Guergova (of The Basics Store and Marina London) to open Give & Receive, for two weeks from Saturday 8 December, in London’s  Seven Dials, located in the heart of the West End. The […]

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News Tag Archives: Shopping Centre

Shaftesbury secures UK debut of global cyber café

Shaftesbury has announced international cyber café brand, Wanyoo Café, is to make its European debut at 77-79 Charing Cross Road in London’s West End, part of Shaftesbury’s Central Cross development.  Covering 5,330 sq ft across two floors and open from 10am until 10pm every day, the new Wanyoo Café will offer gamers in the capital […]

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News Tag Archives: Shopping Centre

Peter Rabbit Christmas grotto comes to intu Trafford Centre

Shopping centre owner intu has created a Peter Rabbit Christmas grotto at intu Trafford Centre, through a collaboration with Penguin Ventures, part of Penguin Random House. The immersive grotto experience brings Beatrix Potter’s  famous creation to life for thousands of children set to visit the popular shopping destination over the festive period, as he leads […]

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News Tag Archives: Shopping Centre

Jackanory celebrates Elizabeth Arden’s Love Heals X Eight Hour Cream with Shoreditch pop-up

Elizabeth Arden’s cult multitasking beauty balm Eight Hour Cream is celebrating the healing power of love this Christmas by teaming up with British muralist James Goldcrown to create the Limited Edition Love Heals x Eight Hour Collection. Born in West London, James Goldcrown is a self-taught muralist and photographer based in New York and LA […]

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News Tag Archives: Shopping Centre

Chinatown celebrates success of National Dumpling Day

At lunchtime on Wednesday 26 September, Chinatown London celebrated National Dumpling Day and 1800 years of dumplings by handing out over 1,800 free dumplings to visitors lunching in Chinatown. The event started at 12noon, with queues from 11.30am and all dumplings gone by 12.45pm…. that’s one dumpling every 1.5 seconds! Seven restaurants participated in the campaign, […]

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News Tag Archives: Shopping Centre

News Tag Archives: Shopping Centre

Levi Roots addresses retailers at Meadowhall

Award-winning entrepreneur and celebrity chef, Levi Roots, addressed retailers and local businesses on 17 September at Meadowhall, as part of Welcome to Yorkshire’s ‘Start up to International Brand’ Retail Masterclass. Several leading brands, including Topshop, Fula Flavour and Lottie Shaw’s, attended the event, hosted by Meadowhall to hear from Dragon’s Den entrepreneur, Levi Roots, famous […]

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News Tag Archives: Shopping Centre

intu and ADI introduce play as you shop video games to Revo 2018

New technology that lets people compete in giant video games whilst they shop is being showcased by shopping centre owner intu and big screen specialists ADI this week. Attendees of retail property conference Revo will be able to take part in a series of multiplayer games running on ADI’s massive 150 sq m 4K screen […]

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News Tag Archives: Shopping Centre

Abercrombie & Fitch opens second UK location at intu Trafford Centre

Abercrombie & Fitch has opened its second UK location at intu Trafford Centre in Greater Manchester. The 5,554 sq. ft. flagship site is one of eight new prototype stores that have been completed since the initial launch of the design in February 2017, and only the second location outside of the US following an opening […]

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News Tag Archives: Shopping Centre

intu brings giant British bugs into 13 shopping centres nationwide

The initiative is being backed by naturalist Chris Packham and features 12 supersized, indigenous bugs including the honeybee, ladybird, hornet, swallowtail butterfly and the nut weevil. It launches at intu Lakeside today and will be on display until the end of July before spending the next year visiting 12 other intu centres around the country […]

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News Tag Archives: Shopping Centre

LEGO Star Wars uses the force in hi-tech gesture based DOOH mall campaign

Lego has launched a digital OOH campaign which invites shoppers to “Master the Force” to build the galaxy using on-screen Lego bricks. The experiential campaign follows on from the debut of Solo: A Star Wars Storyon the 25thMay and promotes the latest characters and brick sets tied to the Star Wars anthology. The interactive campaign […]

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News Tag Archives: Shopping Centre

Swoon launches pop-up store in Covent Garden

The Mercers’ Company has announced that designer interior brand Swoon has launched a 3,800 sq ft pop-up showroom at 7 Mercer Walk to coincide with their brand refresh and will open until April 29. Swoon adds to the eclectic mix of stores available to customers within Mercer Walk and St Martin’s Courtyard. The showroom opening follows […]

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News Tag Archives: Shopping Centre

First Abercrombie & Fitch prototype store in the UK coming to Manchester

Abercrombie & Fitch will be opening its second UK location this August in Manchester. The global retailer plans to open its first prototype store in the UK at intu Trafford Centre. The new 5,554 sq. ft. Abercrombie & Fitch space, is one of eight new prototype stores that have been completed since the initial launch of the […]

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News Tag Archives: Shopping Centre

Pladis appoints whynot! think people to deliver McVitie’s brand experience

As part of their re-launch of the McVitie’s brand and £12m multi-media advertising campaign whynot! think people have been appointed to create the ‘Sweeter Together Challenge’ for McVitie’s Nibbles, touring stations and shopping centres around the country throughout April and early May. The Sweeter Together Challenge is an interactive experience, reflecting the creative theme of […]

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News Tag Archives: Shopping Centre

Tutti Frutti frozen yogurt signs up with intu

intu has signed international frozen yogurt brand Tutti Frutti to intu Watford’s retail and leisure mix. Founded in Southern California in 2008, Tutti Frutti is one of the world’s largest self-service frozen yogurt chains operating in countries including Australia, Canada and Malaysia, and is the latest brand to embrace the ‘free-from’ foods trend as it […]

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News Tag Archives: Shopping Centre

Bluewater wins SMG Worldwide Award

Landsec has announced that Service Management Group (SMG), who measure and analyse guest satisfaction across Landsec’s retail portfolio, has presented Bluewater with their ‘Top Partnership Insight’ award at their annual conference in Las Vegas. The guest feedback initiative was acknowledged from SMG’s worldwide client base of 500 leading businesses, with only seven awards given in […]

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News Tag Archives: Shopping Centre

Retailers take inspiration from the transformation of Meadowhall

British Land, joint owners of Meadowhall, has announced continuing investment as five major retail brands take inspiration from the redesigned centre and commit to significantly improving their own stores.  River Island, Ted Baker, Footasylum, Primark and Molton Brown have invested a combined £6 million in improving the design and function of their stores at Meadowhall. […]

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News Tag Archives: Shopping Centre

Ebay launches weather-driven digital OOH campaign

eBay has launched a colourful nationwide digital out of home (DOOH) drive designed to bring the online retailers  product lines to life. Popular springtime pursuits and product lines are aligned to real-time weather conditions in a UK-wide campaign that spans transit, retail and roadside environments and runs until the 8th April. The campaign taps into those […]

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News Tag Archives: Shopping Centre

Bluewater hosts Aardman’s Early Man augmented reality experience

To celebrate the release of the prehistoric comedy adventure film, Early Man, an engaging augmented reality character trail was launched at Bluewater throughout February half-term. The experiential activity formed part of Landsec’s exclusive partnership with Aardman and StudioCanal, to bring Early Man to life across its portfolio of retail and leisure destinations. Following the launch […]

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News Tag Archives: Shopping Centre

Sylvanian Families unveils world’s smallest fashion show

EPOCH making toys – the company behind collectible toy brand Sylvanian Families – is launching its new Town range by creating the world’s smallest fashion show, unveiled on Thursday 22nd March at Hamleys Regent Street. A UK-wide experiential roadshow tour with intu shopping centres will follow in April. The fashion stunt, devised by Bath-based agency Highlight PR, comprises two […]

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News Tag Archives: Shopping Centre

Energy brings Seat to Westfield London

To support the successful opening of the new Seat store at Westfield London, events and experiential agency Energy kick-started a two-week activation on Saturday 17th March in the main atrium. Unlike a traditional car stand, Energy has created an environment that is more in keeping with being outdoors in Barcelona, surrounded by the buzz of Spanish […]

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News Tag Archives: Shopping Centre

Skinnydip rolls out standalone stores at intu centres

Growing retailer Skinnydip has rolled out standalone stores at five intu centres to promote its brand and take advantage of their high customer footfall. The new stores at intu Trafford Centre, intu Lakeside, intu Watford, intu Victoria Centre and intu Chapelfield are among 12 openings for Skinnydip since 2017. The accessories business was set up […]

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News Tag Archives: Shopping Centre

Nickelodeon UK and intu team up to slime shoppers

Kids entertainment brand Nickelodeon and shopping centre owner intu are collaborating for a major slime related activation involving a specially created slime-ulator which will be touring intu shopping centres in the UK. Being slimed by Nickelodeon is the ultimate badge of honour and the physical embodiment of the playful and unconventional nature of the kids […]

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News Tag Archives: Shopping Centre

intu on the hunt for next big thing in retail

intu is once again on the hunt for entrepreneurs to work with as part of intu Accelerate. The incubation programme, now in its second year, aims to develop young businesses with fresh ideas that will help shape the future of the retail and leisure market. Following on from  last year’s success, which saw robots in […]

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Thomas the Tank Engine rolls into St John’s shopping centre

Liverpool’s St Johns Shopping Centre has welcomed the arrival of Thomas the Tank Engine. The life-size, 5.5m long model of Thomas is spending eight weeks in his new home before returning to The Isle of Sodor. The Fat Controller will also be paying regular visits to St Johns in the city centre to sit with […]

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News Tag Archives: Shopping Centre

Liverpool One brightens Blue Monday

Grosvenor Europe has announced a unique initiative that took place at Liverpool ONE on ‘Blue Monday’ – the third Monday in January that is supposedly the most depressing day in the year. In a bid to brighten their Monday mornings, a hundred bouquets of flowers packaged into pairs were distributed on the streets of Liverpool […]

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News Tag Archives: Shopping Centre

Costa Coffee puckers up for Guinness World Record attempt

Costa Coffee is attempting to achieve the Guinness World Records title for ‘Most couples kissing under the mistletoe (multiple venues)’ – and is asking thousands of shoppers across the country to take part. The coffee shop has enlisted the help of celeb couple Rochelle and Marvin Humes, to beat the record. The husband and wife […]

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News Tag Archives: Shopping Centre

‘Tis the season to be jolly as intu expands sweet offering across its centres

An award-winning luxury chocolate business has chosen to expand with intu as it opens more pop-up stores across its centres for the festive season. Also joining the brand is the UK’s first cookie dough retailer opening its first shopping centre pop-up store at intu Lakeside. The Amazing Chocolate workshop first launched its pop-up store for […]

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News Tag Archives: Shopping Centre

Mattel Play! Liverpool reveal merry 12 days of Christmas

Tis the season to be jolly at Albert Dock attraction Mattel Play! Liverpool as it plans 12 days of Christmas for its young visitors. The Fat Controller is inviting children to enjoy a magical Thomas and Friends themed story-time each weekend leading up to the big day performed throughout his shows. Children are given the opportunity […]

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News Tag Archives: Shopping Centre

Social Vend brings interactive vending machines to The Capital

Major brands have been busy utilising Social Vend’s interactive technology. To promote the launch of the new O2 One Plus 5T mobile device, Social Vend’s interactive vending machines were at locations across the UK. (2 x London – Box Park / 1 x Slough / 1 x Manchester) The machines were each running a custom […]

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News Tag Archives: Shopping Centre

Chapel Down pops up in Bluewater

Landsec has announced that Kent based winemaker, Chapel Down, has selected Bluewater, Europe’s leading retail and leisure destination, for its first seasonal pop-up store. The 1,990 sq ft store, located on the upper Guildhall, launched on November 3 and is open to December 31.  Chapel Down is showcasing its complete range of wines, beers and […]

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News Tag Archives: Shopping Centre

Landsec launches shopping portal

Landsec has announced a new retail portfolio innovation with the launch of an online shopping portal trial for Bluewater, Europe’s leading retail and leisure destination. Featuring over one million items from Bluewater’s retailers, the new portal provides guests with the opportunity to conduct research on particular products or product categories, seek alternatives and, ultimately, to purchase […]

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News Tag Archives: Shopping Centre

Sonos’ first European concept store brings music home in Seven Dials

Sonos’ has announced its first European concept store; a retail, exhibition, screening and listening space that will open its doors to the public on Thursday, 16th November 2017. Located in London’s Seven Dials, the store has been designed to replicate the home environment, and showcase how Sonos fits into any home environment. Inspired by Sonos’ flagship store in […]

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News Tag Archives: Shopping Centre

Centre:mk sponsors Feast of Fire Event as thousands gather in Milton Keynes for MK50 Celebrations

On Saturday 21 October, 10,000 people gathered in Milton Keynes city centre for Feast of Fire, an evening of fire, theatre, dance and music created by outdoor arts experts ‘Walk the Plank’. The event, part sponsored by centre:mk, featured memorable performances including drummers from the Dhol Academy, Indian dance from Pagrav Dance and the opening […]

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News Tag Archives: Shopping Centre

DS Automobiles activation inside Westfield marks UK debut for DS E-Tense

On October 10th, a film released by DS Automobiles revealed the moment Formula E racing driver Sam Bird took the brand’s stunning concept car for a secret after-hours spin inside Westfield London, marking the UK debut of the DS E-Tense Concept car. The behind-closed-doors footage shows Bird, a DS Virgin Racing driver and the third-highest […]

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News Tag Archives: Shopping Centre

News Tag Archives: Shopping Centre

Shaftesbury’s Central Cross hosts Topshop’s LFW show

Central Cross, Shaftesbury’s £15m development bordering Chinatown, Soho, Covent Garden and Leicester Square, hosted fashion retailer TOPSHOP’s London Fashion Week show last weekend. As the public’s first glimpse of the 48,000 sq ft mixed-use development, Topshop launched its new season collection, to a guest list of global media, buyers, influencers and VIP guests. Over the […]

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News Tag Archives: Shopping Centre

Snapbots land at London Westfield Centres

Westfield has announced a partnership with Snap Inc. to sell its Snapchat Spectacles at both London destinations this summer: Snapbots will begin selling Spectacles by Snap Inc. to shoppers at Westfield London and Westfield Stratford City. This is  the first time shoppers in the UK have been able to purchase the coveted Spectacles in a shopping centre. […]

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Chinatown London supports Mayor’s #MyLondonDish social campaign

With a commitment to long-term curation and partnership with the Chinatown London community, Shaftesbury has gathered a host of dishes available within Chinatown London, supporting the Mayor of London’s #MyLondonDish social media campaign. As part of his #LondonIsOpen initiative, the Mayor of London has launched #MyLondonDish to showcase London’s diverse food scene and celebrate the […]

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Liverpool One welcomes bespoke VW Beetles

To mark the 50th anniversary of the 1967 Summer of Love, the phenomenon that saw 100,000 people, including musicians and artists, flock to San Francisco’s Haight Ashbury district, Liverpool ONE invited artists to paint three iconic Volkswagen Beetles for a unique art installation on Paradise Street. Each VW Beetle will be designed with a theme […]

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intu pilots virtual reality with Emoji characters

A pilot scheme is testing whether virtual reality leisure experiences could soon become commonplace at intu’s 14 shopping centres across the UK. The owner of some of the country’s most popular shopping and leisure destinations has launched its first paid-for virtual reality experience at three shopping centres over August where customers can interact with characters […]

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Chavasse Park receives fourth Green Flag Award

Chavasse Park in Liverpool ONE has been recognised for the fourth consecutive year by the Green Flag Award Scheme as one of the very best in the world. This international award, now into its third decade, is a sign to the public that the space boasts the highest possible environmental standards, is well maintained and […]

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Bluewater hosts experiential activations this Summer

Landsec, co-owner and asset manager of Bluewater, has announced Bluewater’s new family orientated summer activities, which are focused on delivering a memorable day out experience for guests throughout the season. Leading the line-up is the Beach at Bluewater. Guests of all ages can take advantage of sandcastle building, deckchairs, a giant paddling pool, splash pool and sea-side inspired treats. […]

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World’s smallest ice cream van arrives at intu

The world’s smallest ice cream van has been unveiled as part of intu’s pledge to make customers smile and follows research revealing that eating ice cream makes people happier. The mini motor launched at intu Trafford Centre in Manchester ahead of a UK tour, delivering free bitesize scoops to intu customers. The ‘Nice Cream Van’ […]

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Playmobil launches intu shopping centre campaign

Playmobil is to launch ‘play zones’ at some of the UK’s largest shopping and leisure destinations this summer as part of its ongoing partnership with shopping centre owner intu to drive brand engagement among intu’s high footfall of shoppers. Every intu centre including intu Trafford Centre, intu Lakeside and intu Metrocentre will host the branded […]

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TRO delivers UK’s first ever Electric Vehicle Experience Centre

The retail division of experience agency TRO has launched the UK’s first ever Electric Vehicle Experience Centre, in partnership with Chargemaster at centre:MK Based in Milton Keynes, the EV Centre will unlock the potential of electric vehicle ownership for consumers, to educate and inspire shoppers. The first of its kind, multi-brand showroom presents a unique […]

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i2i and Nerf embark on nationwide tour

Hasbro toy brand, Nerf, has teamed up with  i2i Marketing, to launch The Nerf Test Centre activation, which will tour the nation from 28 July. The Nerf Test Centre sees the  Nerf shipping container transformed to feature a never-before-seen photo opportunity area with suspended cars. Consumers can demonstrate the new Regulator blaster from the Modulus […]

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WCRS and Born Free make a splash with DOOH campaign for World Orca Day

International wildlife charity the Born Free Foundation marks World Orca Day on July 14 with an integrated campaign which sees Ocean Outdoor’s spectacular large format full motion out of home screens transformed into virtual tanks. Conceived by WCRS, a winner of Ocean Outdoor’s annual digital creative competition, #TankFree uses CGI technology and visual effects from […]

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Arqiva and Landsec partner to deliver indoor 4G connectivity to Bluewater

 Arqiva, the UK’s largest provider of neutral host in-building networks, has announced a partnership with Landsec, the UK’s largest commercial Real Estate company, to deliver 4G connectivity to Bluewater, Europe’s leading retail and leisure destination. Existing 2G and 3G mobile systems will also be replaced in the overhaul, which will ensure improved and extended mobile […]

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Virgin StartUps and intu launch foodpreneurs competition

A start-ups competition being run by shopping centre owner intu and Virgin StartUps has shown an increasing number of new businesses are reinventing traditional food and drink products to make it big in the retail industry. Analysis of entries to Foodpreneur 2017 reveals a threefold increase in the number of food and drink start-ups giving […]

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Bluewater brews up a storm with Shepherd Neame experiential store

Landsec has announced that Shepherd Neame, Britain’s oldest brewer, has launched a seasonal pop-up brewery store at Bluewater, Europe’s leading retail and leisure destination. The 1,800 sq ft brewing boutique, open until July 5 2017, is located in the Upper Guildhall adjacent to Zara, and is designed to showcase the Shepherd Neame brand.  The store […]

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News Tag Archives: Shopping Centre

Krispy Kreme celebrates the launch of Hershey’s Cookies ‘n’ Crème range at intu

Krispy Kreme has partnered with  Hershey’s Cookies ‘n’ Creme to launch a range of American inspired Cookies ‘n’ Crème doughnuts. To celebrate the launch, the brand has created a giant Las Vegas style slot machine which has been showcased at intu’s prime regional shopping centres. Customers visiting intu Braehead on 13 June will be in […]

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Eurotunnel Le Shuttle embarks on a ‘Mystery Tunnel’ multi-platform experience in partnership with agencies Ambient, OMD and Talon

Eurotunnel Le Shuttle has recently activated a two week campaign at Bluewater and Lakeside shopping centres to promote the many benefits of travelling to Europe by car with Eurotunnel Le Shuttle. The campaign, which was produced and delivered by experiential agency Ambient in partnership with OMD and Talon, looked to target a younger market of […]

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Liverpool ONE breaks new ground with exciting Summer installations

Grosvenor Europe has announced its 2017 enlivenment plans for Liverpool ONE, with a programme of events designed to create exciting, unusual and memorable experiences within the public realm at Liverpool ONE. The Luminarium led the activity. An inflatable maze for visitors to wander through that immersed guests in colour and sound, it was designed by […]

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Families head to intu shopping centres for a hi-tech half term

intu provided a week of robot-building fun during a hi-tech half term of daily activities at their shopping and leisure destinations. The free events at 14 intu shopping centres nationwide, including intu Trafford Centre, intu Lakeside and intu Metrocentre, also included the chance to take part in robot races, robot dance classes and the opportunity […]

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RPM puts the fun back into confectionery with new Mondelez campaigns

RPM has announced  two new campaigns for Mondelez brands Maynards Bassetts and Cadbury. The new Cadbury Dairy Milk campaign has launched to coincide with World Milk Day (June 1st) and runs through to the 25th. RPM will be taking a branded milk float to high profile shopping locations in London (Westfield White City), Newcastle, Birmingham (Bull […]

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Hot Pickle and Hovis embark on experiential roadshow

Hot Pickle are taking the Hovis Airstream on an experiential roadshow across seven cities.  The baking roadshow is Hovis’s most experiential campaign to date. Kicking off in Cardiff, St. David’s, Hovis will be serving warm slices of their wholemeal loaf, fresht from the oven, in a specially adapted retro 1962 Airstream trailer. Created by Hot […]

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News Tag Archives: Shopping Centre

intu releases origami money birds to surprise shoppers

Hundreds of origami birds worth thousands of pounds have been folded and set free by intu across its 14 shopping centres around the country following new research revealing that unexpectedly finding money is the nation’s most joyful surprise. A team of experts spent over 130 hours folding hundreds of origami birds worth £10 each, which […]

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News Tag Archives: Shopping Centre

Electric Car Experience to join centre:MK under £9M government funding

Joint owners AustralianSuper and Hermes Investment Management, the £30.6 billion manager committed to delivering holistic returns – outcomes for its clients that go far beyond the financial, has announced that centre:mk will debut Milton Keynes Council’s Electric Vehicle Experience Centre (EVEC). The EVEC launch comes as part of the wider Milton Keynes Go Ultra Low […]

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News Tag Archives: Shopping Centre

Acer launches Spin to Win and Swift Thinking experiential campaign

Acer are launching a week long experiential campaign in Westfield Stratford. The event is set to appeal to a wide range of shoppers, with the stand split into two sections; ‘Spin to Win’ and ‘Swift Thinking’ – named after Acer’s Spin and Swift laptops. Managed by experiential agency Agent42, the campaign will promote the Acer Spin […]

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News Tag Archives: Shopping Centre

The Bridges installs bullet time rig for Sunderland runners

Runners taking part in the Sunderland 10k can have a unique reminder of the day – thanks to state-of-the-art camera technology. On Sunday 7 May the city’s Bridges shopping centre is installing a bullet time rig for the day – one of only two in the UK – which captures 360 degree imagery in a […]

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News Tag Archives: Shopping Centre

Gravity to land flagship trampoline park at Bluewater

Land Securities has announced that GraVity is to open its flagship trampoline park at Bluewater. The GraVity site will occupy a 25,000 sq ft custom created leisure space within the lower hall of Bluewater’s redeveloped Plaza area.  Work on the Plaza has already begun on-site, and GraVity is due to launch in time for Christmas […]

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News Tag Archives: Shopping Centre

Porsche Life store opens at Liverpool One

Grosvenor Europe (Grosvenor) has announced that Porsche has opened its Porsche Life installation on Liverpool ONE’s Peter’s Lane.  The 3,000 sq ft pop-up will be open until June 4 2017. The interactive store has been designed to immerse visitors in the Porsche brand.  Gesture control screens reveal the world of Porsche and the store also […]

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News Tag Archives: Shopping Centre

Robinsons Fruit Shoot and iD embark on integrated campaign

Robinsons Fruit Shoot has launched a new campaign in a contemporary approach aimed at driving relevance amongst parents. The fully integrated, global campaign; It’s My Thing, celebrates real children doing what they’re passionate about, championing their self-expression and individuality and inspiring parents to support kids in finding their ‘thing’. The campaign creative of It’s My Thing is borne […]

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News Tag Archives: Shopping Centre

iMP builds Kiss-O-Meter for Rihanna’s fragrance launch

To support the launch of Rihanna’s new fragrance, Riri Kiss, experiential agency iMP were commissioned to design, build and tour The Kiss-O-Meter. iMP designed the unique experiential concept, created the software and built the Kiss-O-Meter, which embarked on a nationwide experiential tour. The Kiss-O-Meter featured a touchscreen which engaged with shoppers and asked them one […]

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News Tag Archives: Shopping Centre

Flymo and McCulloch launch intu shopping centre campaign

intu has partnered with Flymo and McCulloch to deliver a brand-engagement campaign at three UK shopping and leisure destinations. The garden power tool brands are launching pop-up gardens at intu Lakeside, intu Trafford Centre and intu Metrocentre during April and May to promote their newest gardening products to the centres’ high footfall of customers. The […]

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News Tag Archives: Shopping Centre

Nick Jr. characters come to life at intu in augmented reality game

intu has added augmented reality technology to its in-centre app as it launches a new family experience bringing Nick Jr. characters to life at its centres this Easter. Created in partnership with Nick Jr. as one of a series of activities taking place at intu centres, the game has been designed to capture the imagination […]

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News Tag Archives: Shopping Centre

MKTG and Gore-Tex bring 5D experience to Westfield London

Outdoor apparel brand Gore-Tex is staging a 5D experience at The Atrium in Westfield London. The multi-dimensional brand experience, created and produced by MKTG, will allow visitors to test the range of resistances and efficiencies of the revolutionary Gore-Tex fabric in some incredible environments. The Gore-Tex  Brand 5D Experience will fully kit out visitors with […]

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News Tag Archives: Shopping Centre

Nestlé Aisle of Wonder returns to Westfield

 Nestlé Breakfast Cereals are mixing up breakfast time once again.  The  pop-­‐ up cereal experience, Aisle of Wonder will be back in action over Easter with a new twist on last years activation. The experience will be at Westfield Stratford until 23rd April – visitors can start the day with a complementary pick and mix […]

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News Tag Archives: Shopping Centre

TRO launches Lucozade Zero and Missguided partnership

Lucozade Zero and fashion retailer Missguided has announced a collaboration, which will be brought to life through on-pack promotion and experiential marketing. TRO is activating a multi-faceted campaign entitled ‘Zero to Pay’, which will offer consumers a multitude of perks, giveaways and discounts – all of which can be unlocked through an on-pack promotion on […]

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News Tag Archives: Shopping Centre

Shaftesbury serves five new eatery options to Chinatown

Shaftesbury has announced over 14,000 sq ft of new restaurant lettings and openings in Chinatown, London. The latest additions highlight the area’s diverse dining offer, which showcases East Asian culture that blends modernism with Far Eastern traditions. Natural fast food chain, Leon, have opened shop on Shaftesbury Avenue with a difference. The new venue offers […]

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News Tag Archives: Shopping Centre

Hermes reports strong performance across its premier outlets

Hermes Investment Management has reported a significant increase in sales and footfall in 2016 across its three leading outlet malls. Clarks Village in Somerset, Freeport Braintree in Essex, and Junction 32 in West Yorkshire, collectively saw sales increase by 6.7 per cent and footfall by 5.8 per cent over the year. In December alone, 1.1 […]

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News Tag Archives: Shopping Centre

Seven Dials announces calendar of events

Shaftesbury has announced the 2017 calendar of events taking place in Seven Dials. The location will host four free one-day events over the course of the year. Each individual event will be accompanied by an extended in-store and online campaign. Launching on March 8, Seven Dials will celebrate International Women’s Day with a ticketed ‘in […]

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News Tag Archives: Shopping Centre

NexusEngage brings interactive Play to Win activation to The Oracle

As part of their ongoing Riverside redevelopment, The Oracle tasked NexusEngage with driving footfall to their restaurants in a fun and innovative way whilst also taking advantage of an empty retail unit. Following Play to Win’s previous success at West Quay, NexusEngage brought the activation to Reading’s largest shopping centre. The empty retail unit has […]

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News Tag Archives: Shopping Centre

Cadbury launches Creme Egg Hunting Lodge experience

To celebrate the start of Cadbury Creme Egg Hunting Season, Cadbury is bringing back Cadbury Creme Egg Café with a twist.  The travelling Cadbury Creme Egg Hunting Lodge, as seen on the new Cadbury Creme Egg advert, will tour the UK from 27th January stopping off in London, Bristol, Birmingham, Leeds and Edinburgh. The lodge […]

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News Tag Archives: Shopping Centre

Zeek launches gift card swap shop at Westfield

Former Eastenders star Rita Simons helped launch the Cash or Kind pop-up shop in Westfield, Stratford. The shop allows members of the public to exchange their unwanted gift cards for cash or donate the value to The Children’s Trust. The swap-shop was set up by gift card marketplace, Zeek, in response to new research showing […]

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