News Tag Archives: Shopping Centre

DS Automobiles activation inside Westfield marks UK debut for DS E-Tense

On October 10th, a film released by DS Automobiles revealed the moment Formula E racing driver Sam Bird took the brand’s stunning concept car for a secret after-hours spin inside Westfield London, marking the UK debut of the DS E-Tense Concept car. The behind-closed-doors footage shows Bird, a DS Virgin Racing driver and the third-highest […]

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News Tag Archives: Shopping Centre

News Tag Archives: Shopping Centre

Shaftesbury’s Central Cross hosts Topshop’s LFW show

Central Cross, Shaftesbury’s £15m development bordering Chinatown, Soho, Covent Garden and Leicester Square, hosted fashion retailer TOPSHOP’s London Fashion Week show last weekend. As the public’s first glimpse of the 48,000 sq ft mixed-use development, Topshop launched its new season collection, to a guest list of global media, buyers, influencers and VIP guests. Over the […]

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News Tag Archives: Shopping Centre

Snapbots land at London Westfield Centres

Westfield has announced a partnership with Snap Inc. to sell its Snapchat Spectacles at both London destinations this summer: Snapbots will begin selling Spectacles by Snap Inc. to shoppers at Westfield London and Westfield Stratford City. This is  the first time shoppers in the UK have been able to purchase the coveted Spectacles in a shopping centre. […]

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News Tag Archives: Shopping Centre

Chinatown London supports Mayor’s #MyLondonDish social campaign

With a commitment to long-term curation and partnership with the Chinatown London community, Shaftesbury has gathered a host of dishes available within Chinatown London, supporting the Mayor of London’s #MyLondonDish social media campaign. As part of his #LondonIsOpen initiative, the Mayor of London has launched #MyLondonDish to showcase London’s diverse food scene and celebrate the […]

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News Tag Archives: Shopping Centre

Liverpool One welcomes bespoke VW Beetles

To mark the 50th anniversary of the 1967 Summer of Love, the phenomenon that saw 100,000 people, including musicians and artists, flock to San Francisco’s Haight Ashbury district, Liverpool ONE invited artists to paint three iconic Volkswagen Beetles for a unique art installation on Paradise Street. Each VW Beetle will be designed with a theme […]

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News Tag Archives: Shopping Centre

intu pilots virtual reality with Emoji characters

A pilot scheme is testing whether virtual reality leisure experiences could soon become commonplace at intu’s 14 shopping centres across the UK. The owner of some of the country’s most popular shopping and leisure destinations has launched its first paid-for virtual reality experience at three shopping centres over August where customers can interact with characters […]

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News Tag Archives: Shopping Centre

Chavasse Park receives fourth Green Flag Award

Chavasse Park in Liverpool ONE has been recognised for the fourth consecutive year by the Green Flag Award Scheme as one of the very best in the world. This international award, now into its third decade, is a sign to the public that the space boasts the highest possible environmental standards, is well maintained and […]

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News Tag Archives: Shopping Centre

Bluewater hosts experiential activations this Summer

Landsec, co-owner and asset manager of Bluewater, has announced Bluewater’s new family orientated summer activities, which are focused on delivering a memorable day out experience for guests throughout the season. Leading the line-up is the Beach at Bluewater. Guests of all ages can take advantage of sandcastle building, deckchairs, a giant paddling pool, splash pool and sea-side inspired treats. […]

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News Tag Archives: Shopping Centre

World’s smallest ice cream van arrives at intu

The world’s smallest ice cream van has been unveiled as part of intu’s pledge to make customers smile and follows research revealing that eating ice cream makes people happier. The mini motor launched at intu Trafford Centre in Manchester ahead of a UK tour, delivering free bitesize scoops to intu customers. The ‘Nice Cream Van’ […]

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Playmobil launches intu shopping centre campaign

Playmobil is to launch ‘play zones’ at some of the UK’s largest shopping and leisure destinations this summer as part of its ongoing partnership with shopping centre owner intu to drive brand engagement among intu’s high footfall of shoppers. Every intu centre including intu Trafford Centre, intu Lakeside and intu Metrocentre will host the branded […]

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News Tag Archives: Shopping Centre

TRO delivers UK’s first ever Electric Vehicle Experience Centre

The retail division of experience agency TRO has launched the UK’s first ever Electric Vehicle Experience Centre, in partnership with Chargemaster at centre:MK Based in Milton Keynes, the EV Centre will unlock the potential of electric vehicle ownership for consumers, to educate and inspire shoppers. The first of its kind, multi-brand showroom presents a unique […]

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News Tag Archives: Shopping Centre

i2i and Nerf embark on nationwide tour

Hasbro toy brand, Nerf, has teamed up with  i2i Marketing, to launch The Nerf Test Centre activation, which will tour the nation from 28 July. The Nerf Test Centre sees the  Nerf shipping container transformed to feature a never-before-seen photo opportunity area with suspended cars. Consumers can demonstrate the new Regulator blaster from the Modulus […]

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News Tag Archives: Shopping Centre

WCRS and Born Free make a splash with DOOH campaign for World Orca Day

International wildlife charity the Born Free Foundation marks World Orca Day on July 14 with an integrated campaign which sees Ocean Outdoor’s spectacular large format full motion out of home screens transformed into virtual tanks. Conceived by WCRS, a winner of Ocean Outdoor’s annual digital creative competition, #TankFree uses CGI technology and visual effects from […]

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News Tag Archives: Shopping Centre

Arqiva and Landsec partner to deliver indoor 4G connectivity to Bluewater

 Arqiva, the UK’s largest provider of neutral host in-building networks, has announced a partnership with Landsec, the UK’s largest commercial Real Estate company, to deliver 4G connectivity to Bluewater, Europe’s leading retail and leisure destination. Existing 2G and 3G mobile systems will also be replaced in the overhaul, which will ensure improved and extended mobile […]

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News Tag Archives: Shopping Centre

Virgin StartUps and intu launch foodpreneurs competition

A start-ups competition being run by shopping centre owner intu and Virgin StartUps has shown an increasing number of new businesses are reinventing traditional food and drink products to make it big in the retail industry. Analysis of entries to Foodpreneur 2017 reveals a threefold increase in the number of food and drink start-ups giving […]

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Bluewater brews up a storm with Shepherd Neame experiential store

Landsec has announced that Shepherd Neame, Britain’s oldest brewer, has launched a seasonal pop-up brewery store at Bluewater, Europe’s leading retail and leisure destination. The 1,800 sq ft brewing boutique, open until July 5 2017, is located in the Upper Guildhall adjacent to Zara, and is designed to showcase the Shepherd Neame brand.  The store […]

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News Tag Archives: Shopping Centre

News Tag Archives: Shopping Centre

Krispy Kreme celebrates the launch of Hershey’s Cookies ‘n’ Crème range at intu

Krispy Kreme has partnered with  Hershey’s Cookies ‘n’ Creme to launch a range of American inspired Cookies ‘n’ Crème doughnuts. To celebrate the launch, the brand has created a giant Las Vegas style slot machine which has been showcased at intu’s prime regional shopping centres. Customers visiting intu Braehead on 13 June will be in […]

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Eurotunnel Le Shuttle embarks on a ‘Mystery Tunnel’ multi-platform experience in partnership with agencies Ambient, OMD and Talon

Eurotunnel Le Shuttle has recently activated a two week campaign at Bluewater and Lakeside shopping centres to promote the many benefits of travelling to Europe by car with Eurotunnel Le Shuttle. The campaign, which was produced and delivered by experiential agency Ambient in partnership with OMD and Talon, looked to target a younger market of […]

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Liverpool ONE breaks new ground with exciting Summer installations

Grosvenor Europe has announced its 2017 enlivenment plans for Liverpool ONE, with a programme of events designed to create exciting, unusual and memorable experiences within the public realm at Liverpool ONE. The Luminarium led the activity. An inflatable maze for visitors to wander through that immersed guests in colour and sound, it was designed by […]

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Families head to intu shopping centres for a hi-tech half term

intu provided a week of robot-building fun during a hi-tech half term of daily activities at their shopping and leisure destinations. The free events at 14 intu shopping centres nationwide, including intu Trafford Centre, intu Lakeside and intu Metrocentre, also included the chance to take part in robot races, robot dance classes and the opportunity […]

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News Tag Archives: Shopping Centre

RPM puts the fun back into confectionery with new Mondelez campaigns

RPM has announced  two new campaigns for Mondelez brands Maynards Bassetts and Cadbury. The new Cadbury Dairy Milk campaign has launched to coincide with World Milk Day (June 1st) and runs through to the 25th. RPM will be taking a branded milk float to high profile shopping locations in London (Westfield White City), Newcastle, Birmingham (Bull […]

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Hot Pickle and Hovis embark on experiential roadshow

Hot Pickle are taking the Hovis Airstream on an experiential roadshow across seven cities.  The baking roadshow is Hovis’s most experiential campaign to date. Kicking off in Cardiff, St. David’s, Hovis will be serving warm slices of their wholemeal loaf, fresht from the oven, in a specially adapted retro 1962 Airstream trailer. Created by Hot […]

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intu releases origami money birds to surprise shoppers

Hundreds of origami birds worth thousands of pounds have been folded and set free by intu across its 14 shopping centres around the country following new research revealing that unexpectedly finding money is the nation’s most joyful surprise. A team of experts spent over 130 hours folding hundreds of origami birds worth £10 each, which […]

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News Tag Archives: Shopping Centre

Electric Car Experience to join centre:MK under £9M government funding

Joint owners AustralianSuper and Hermes Investment Management, the £30.6 billion manager committed to delivering holistic returns – outcomes for its clients that go far beyond the financial, has announced that centre:mk will debut Milton Keynes Council’s Electric Vehicle Experience Centre (EVEC). The EVEC launch comes as part of the wider Milton Keynes Go Ultra Low […]

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Acer launches Spin to Win and Swift Thinking experiential campaign

Acer are launching a week long experiential campaign in Westfield Stratford. The event is set to appeal to a wide range of shoppers, with the stand split into two sections; ‘Spin to Win’ and ‘Swift Thinking’ – named after Acer’s Spin and Swift laptops. Managed by experiential agency Agent42, the campaign will promote the Acer Spin […]

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News Tag Archives: Shopping Centre

The Bridges installs bullet time rig for Sunderland runners

Runners taking part in the Sunderland 10k can have a unique reminder of the day – thanks to state-of-the-art camera technology. On Sunday 7 May the city’s Bridges shopping centre is installing a bullet time rig for the day – one of only two in the UK – which captures 360 degree imagery in a […]

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Gravity to land flagship trampoline park at Bluewater

Land Securities has announced that GraVity is to open its flagship trampoline park at Bluewater. The GraVity site will occupy a 25,000 sq ft custom created leisure space within the lower hall of Bluewater’s redeveloped Plaza area.  Work on the Plaza has already begun on-site, and GraVity is due to launch in time for Christmas […]

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News Tag Archives: Shopping Centre

Porsche Life store opens at Liverpool One

Grosvenor Europe (Grosvenor) has announced that Porsche has opened its Porsche Life installation on Liverpool ONE’s Peter’s Lane.  The 3,000 sq ft pop-up will be open until June 4 2017. The interactive store has been designed to immerse visitors in the Porsche brand.  Gesture control screens reveal the world of Porsche and the store also […]

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Robinsons Fruit Shoot and iD embark on integrated campaign

Robinsons Fruit Shoot has launched a new campaign in a contemporary approach aimed at driving relevance amongst parents. The fully integrated, global campaign; It’s My Thing, celebrates real children doing what they’re passionate about, championing their self-expression and individuality and inspiring parents to support kids in finding their ‘thing’. The campaign creative of It’s My Thing is borne […]

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iMP builds Kiss-O-Meter for Rihanna’s fragrance launch

To support the launch of Rihanna’s new fragrance, Riri Kiss, experiential agency iMP were commissioned to design, build and tour The Kiss-O-Meter. iMP designed the unique experiential concept, created the software and built the Kiss-O-Meter, which embarked on a nationwide experiential tour. The Kiss-O-Meter featured a touchscreen which engaged with shoppers and asked them one […]

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Flymo and McCulloch launch intu shopping centre campaign

intu has partnered with Flymo and McCulloch to deliver a brand-engagement campaign at three UK shopping and leisure destinations. The garden power tool brands are launching pop-up gardens at intu Lakeside, intu Trafford Centre and intu Metrocentre during April and May to promote their newest gardening products to the centres’ high footfall of customers. The […]

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News Tag Archives: Shopping Centre

Nick Jr. characters come to life at intu in augmented reality game

intu has added augmented reality technology to its in-centre app as it launches a new family experience bringing Nick Jr. characters to life at its centres this Easter. Created in partnership with Nick Jr. as one of a series of activities taking place at intu centres, the game has been designed to capture the imagination […]

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MKTG and Gore-Tex bring 5D experience to Westfield London

Outdoor apparel brand Gore-Tex is staging a 5D experience at The Atrium in Westfield London. The multi-dimensional brand experience, created and produced by MKTG, will allow visitors to test the range of resistances and efficiencies of the revolutionary Gore-Tex fabric in some incredible environments. The Gore-Tex  Brand 5D Experience will fully kit out visitors with […]

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News Tag Archives: Shopping Centre

Nestlé Aisle of Wonder returns to Westfield

 Nestlé Breakfast Cereals are mixing up breakfast time once again.  The  pop-­‐ up cereal experience, Aisle of Wonder will be back in action over Easter with a new twist on last years activation. The experience will be at Westfield Stratford until 23rd April – visitors can start the day with a complementary pick and mix […]

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News Tag Archives: Shopping Centre

TRO launches Lucozade Zero and Missguided partnership

Lucozade Zero and fashion retailer Missguided has announced a collaboration, which will be brought to life through on-pack promotion and experiential marketing. TRO is activating a multi-faceted campaign entitled ‘Zero to Pay’, which will offer consumers a multitude of perks, giveaways and discounts – all of which can be unlocked through an on-pack promotion on […]

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News Tag Archives: Shopping Centre

Shaftesbury serves five new eatery options to Chinatown

Shaftesbury has announced over 14,000 sq ft of new restaurant lettings and openings in Chinatown, London. The latest additions highlight the area’s diverse dining offer, which showcases East Asian culture that blends modernism with Far Eastern traditions. Natural fast food chain, Leon, have opened shop on Shaftesbury Avenue with a difference. The new venue offers […]

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News Tag Archives: Shopping Centre

Hermes reports strong performance across its premier outlets

Hermes Investment Management has reported a significant increase in sales and footfall in 2016 across its three leading outlet malls. Clarks Village in Somerset, Freeport Braintree in Essex, and Junction 32 in West Yorkshire, collectively saw sales increase by 6.7 per cent and footfall by 5.8 per cent over the year. In December alone, 1.1 […]

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News Tag Archives: Shopping Centre

Seven Dials announces calendar of events

Shaftesbury has announced the 2017 calendar of events taking place in Seven Dials. The location will host four free one-day events over the course of the year. Each individual event will be accompanied by an extended in-store and online campaign. Launching on March 8, Seven Dials will celebrate International Women’s Day with a ticketed ‘in […]

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News Tag Archives: Shopping Centre

NexusEngage brings interactive Play to Win activation to The Oracle

As part of their ongoing Riverside redevelopment, The Oracle tasked NexusEngage with driving footfall to their restaurants in a fun and innovative way whilst also taking advantage of an empty retail unit. Following Play to Win’s previous success at West Quay, NexusEngage brought the activation to Reading’s largest shopping centre. The empty retail unit has […]

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Cadbury launches Creme Egg Hunting Lodge experience

To celebrate the start of Cadbury Creme Egg Hunting Season, Cadbury is bringing back Cadbury Creme Egg Café with a twist.  The travelling Cadbury Creme Egg Hunting Lodge, as seen on the new Cadbury Creme Egg advert, will tour the UK from 27th January stopping off in London, Bristol, Birmingham, Leeds and Edinburgh. The lodge […]

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News Tag Archives: Shopping Centre

Zeek launches gift card swap shop at Westfield

Former Eastenders star Rita Simons helped launch the Cash or Kind pop-up shop in Westfield, Stratford. The shop allows members of the public to exchange their unwanted gift cards for cash or donate the value to The Children’s Trust. The swap-shop was set up by gift card marketplace, Zeek, in response to new research showing […]

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News Tag Archives: Shopping Centre

The Voice 2017 coaches surprise shoppers in Nationwide DOOH campaign

ITV, now home to The Voice UK, is kicking-off an interactive DOOH campaign to promote the show’s new coaching line-up ahead of the rebooted show’s debut on ITV. The week-long campaign domination features coaches Gavin Rossdale, Jennifer Hudson, Sir Tom Jones and will.i.am who surprise shoppers passing by large-format, Ultra HD screens in shopping centres […]

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News Tag Archives: Shopping Centre

intu makes virtual reality an absolute reality with new Christmas experience

Shopping centre landlord intu is taking leisure experiences in shopping centres to the next level with a virtual reality multi player family game. Christmas shoppers at intu Victoria Centre in Nottingham can step from a winter log cabin in the shopping centre to a virtual reality winter wonderland where they can decorate a Christmas tree […]

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Smart LED delivers LED installation to Missguided flagship store

Smart LED, a subdivision of audio visual supplier Smart AV, has delivered a full digital signage installation for the opening of Missguided’s new flagship store. Missguided, founded by Nitin Passi in 2009 as an online women’s fashion retailer, launched its first physical store in Westfield Stratford in late Novemeber. Smart LED installed two giant 3.9mm […]

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Senshi Digital helped turn East Kilbride Shopping Centre’s and Hub leisure facilities into a destination venue

East Kilbride Shopping Centre and its newly redeveloped Hub leisure facilities have been receiving expert venue treatment from tourism web design and digital marketing expert Senshi Digital which has been revamping its online image. The contract, which is the latest in a run of prestigious business wins for the Glasgow-based brand and marketing specialist, is alerting […]

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All aboard Liverpool One’s Lego Express

Grosvenor Europe has announced The Lego Santa Express has pulled into Liverpool One, the first time the installation has been seen outside of London. The Lego Santa Express, which can be found on Liverpool One’s Paradise Street, is a one-of-a-kind custom built train made from over 500,000 Lego bricks.  It features three carriages: the engine […]

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Animated star of Kung-Fu Panda opens DreamWorks Lights at St George’s Hall

The animated star of Kung-Fu Panda officially opened Liverpool’s seasonal DreamWorks Lights. Po the Panda was on hand to cut the ribbon and welcome people to the city’s flagship Christmas event at St George’s Hall. Hundreds of ticketholders were waiting outside the hall to be amongst the first to experience the unforgettable lantern show, which […]

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News Tag Archives: Shopping Centre

Seven Dials launch immersive Christmas Wonderland

Shaftesbury celebrated a successful Seven Dials’ official Christmas display and experiential fashion and food shopping event, which took place on Thursday 17 November from 5-9pm. The switch-on at 6pm transformed Seven Dials into an enchanted wonderland to be enjoyed throughout December.  Glistening geometric forest animals such as a stag, bear and wolf came to life, accompanied by an exclusive Seven Dials Christmas poem linking the lights to a magical trail […]

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Bluewater to host debut standalone pop-up for Smith & Sinclair

Land Securities has announced that Smith & Sinclair, the creators of the world’s first edible cocktails and flavour specialists are launching their first standalone pop up store ‘The Flavour Room, Bluewater’ in November 2016. Located in Bluewater’s popular Arcade area, adjacent to Rituals and Il Gusto, the 465 sq ft pop-up store, called The Flavour […]

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Sense partners with Hasbro Gaming for Bop It! tour

Showcasing its cutting-edge motion technology, the latest innovation of Hasbro Gaming’s Bop It! game will tour shopping centres across the UK in the run up to Christmas, giving consumers the chance to try out its 10 new ‘moves’ and share the fun through social media. Bop It! delivers a series of commands that players must […]

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News Tag Archives: Shopping Centre

Liverpool One welcomes Lego Yellow Submarine launch

The new Lego Ideas set, Beatles Yellow Submarine, was launched exclusively at Liverpool One’s Lego store on October 29.  The official global launch date for this product was November 1st, but Liverpool One visitors got to experience and purchase the product early, marked by a special event at the Liverpool One Lego Store. The Lego […]

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Royal Legion poppy appeal takes place at Bluewater

The Poppy Appeal 2016 launched on the last weekend of October at Bluewater as The Royal British Legion encouraged people to ‘rethink Remembrance’ during this year’s campaign.  The poppy and the work of the Legion are often associated with the First and Second World Wars and elderly veterans, however the charity is calling on the […]

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Intu shopping centres turn into Halloween hotspots

Thousands of trick or treaters received a bumper haul from shops and restaurants across the UK this weekend. Debenhams at intu Trafford Centre, Cath Kidston at intu Metrocentre and Hamleys at intu Lakeside were among hundreds of high street names taking part in big trick or treat events at intu shopping centres on Saturday and […]

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Nexus Engage creates interactive installation ahead of Charlotte Tilbury’s new store launch

Charlotte Tilbury, with the work of NexusEngage, has created Westfield’s first ever interactive retail installation to drive excitement and awareness of its new flagship store before it opens in Westfield’s, White City later this month. The campaign, which is running for eight weeks has been designed to drive huge customer excitement ahead of the store […]

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Paddington to feature at Bluewater this Christmas

  Land Securities has announced a strategic partnership with The Copyrights Group to bring Paddington Bear to Bluewater. In a first for the industry, Paddington is appearing as a special guest at Bluewater’s new traditional-style Santa’s grotto, which features three distinct and magical experiences, including a toy workshop, within a unique 40 minute journey. Paddington will […]

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Immersive horror experience launches at Bluewater

Land Securities’ House of the Dead launched officially on October 14. The experience runs until November 1 and is situated on Bluewater’s upper Rose Gallery. Created by Richard Cottier and Sally Duguid, the ‘House of the Dead’ experience is one of the UK’s most successful horror attractions.  The team was inspired to bring the popularity […]

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PlayStation UK and Circle Agency embark on nationwide tour

Visiting six locations throughout the UK, The Future of Play Tour features a series of experiential PlayStation4 events offering gamers the opportunity to experience the immersive world of PlayStation VR. Kicking off on the 22nd September, The Future of Play Tour headed to EGX, the UK’s biggest gaming event, which took place at Birmingham’s NEC, […]

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centre:mk celebrates fashion and beauty with the AW16 Live Event

Hermes Investment Management, the £26 billion manager focused on delivering superior, sustainable, risk adjusted returns to its clients – responsibly, celebrated the success of AW16 Live In Style, a dedicated fashion and beauty event, in centre:mk’s Middleton Hall which took place at the beginning of October. AW16 Live is one of the region’s biggest live […]

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The Grotto and ice skating return to Westfield this Christmas

Westfield has announced its programme of activities for the festive season.  In the lead up to Christmas, Westfield aims to build on the excitement and the anticipation with activities around shopping and eating, ice-skating and present buying.  The Christmas season at Westfield London and Westfield Stratford City will kick off with a line up of […]

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Blackjack delivers dream activity for Michael Kors’ new Wonderlust fragrance

Blackjack Promotions has delivered a complete package for the launch activity of Michael Kors’ new perfume, Wonderlust, in Manchester’s Trafford Centre, with the activation culminating at Birmingham’s Bull Ring on October 4th Working from an initial brief and a 30’ TV ad, Blackjack developed the creative, designed the stand, created a social sharing mechanism, recruited […]

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The Lego Duplo Play Planet arrives at Bluewater

The Lego Duplo Play Planet landed at the Winter Garden at Bluewater over the weekend and invited families along to a free live event, helping to harness the power of imagination through storytelling. Guests discovered the Lego Duplo Play Planet, where little hands could build big adventures jumping from island to island discovering the many different […]

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KitKat appoints WeAreFearless to create immersive Chocolatory at Westfield

A European-first pop-up KitKat store is opening at The Street, Westfield Stratford City, London on Wednesday 5th October. Launching for a period of five weeks until Tuesday 8th November, the KitKat Chocolatory gives consumers the opportunity to create their own ultra-premium KitKat bar and bespoke packaging at the touch of a tablet screen. Guests can […]

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Land Rover drives the visitor experience at Liverpool ONE

Land Rover brought a driving experience to Liverpool ONE’s Chavasse Park to demonstrate the driving capabilities of the Land Rover Evoque. Visitors to the experience were able to put the car through its paces on an outdoor course complete with specially designed ramps to simulate uneven terrain and a large 45° downhill descent. Commenting on […]

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Qatar Airways to launch experiential campaign in Manchester

  Qatar Airways is offering visitors to Manchester’s Arndale Shopping Centre the chance to ‘travel around the world’ this weekend, to destinations including Australia, India and Doha. Qatar Airways will be surprising shoppers in Manchester this weekend with a multi-sensory experiential activation at Arndale Shopping Centre. Delivered by BEcause Experiential Marketing, the live activation will […]

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Rockar’s digital car buying technology drives Jaguar Landrover

Launching on Monday, 19th September, Rockar has reinvented car buying by creating tailored click-to-buy websites for Jaguar and Land Rover that empower the customer.  A global first for Jaguar Land Rover, the websites allow consumers to purchase their chosen vehicle through the click of a button and without a salesperson in sight. The digital platforms […]

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Meadowhall hosts The Children’s Hospital Charity Elephants farewell

Meadowhall will host the final appearance of the Herd of Sheffield during a Farewell Weekend on October 14th to October 16th for The Children’s Hospital Charity. The largest public art event the city has hosted, 58 elephants will be on display throughout Meadowhall over the weekend, with designs sponsored from local celebrities including the Arctic […]

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Kreate re-create Tobago Island experience for Manchester’s holiday seekers

Experiential agency Kreate has created an experience for the Trinidad and Tobago Tourist Board (UK) to build awareness of Thomas Cook’s flight from Manchester to Tobago launching on 13 November 2016. Kreate has re-created the Island of Tobago for a two-day experience at the Manchester Trafford Centre. True to Tobago, the island will embrace the tropical look and […]

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The Big Birdhouse Tour flies to intu Metrocentre

  From 20 September to 16 October, Gateshead’s intu Metrocentre will be home to 15 giant-sized bird boxes, individually decorated by a flock of famous faces, for the last stop on The Big Birdhouse Tour. The 16-month tour, created by intu, is a nationwide celebration of British wildlife to inspire everyone to give nature a […]

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Bluewater jobs Fayre celebrates fifth anniversary

Bluewater played host to another Jobs Fayre on September 9, for the fifth year running.  This year, almost 2,000 jobs were available to candidates. Held in conjunction with the pioneering on-site recruitment and training facility, The Learning Shop, the event was another step forward for employment rates in the Dartford region, which are now at the […]

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The Lego Friends Amusement Park Tour returns to Bluewater

To celebrate the launch of the new Lego Friends Amusement Park building sets, a new live Tour is coming to Bluewater, Kent.  The Lego Friends Amusement Park Tour brings the new sets to life and offers young builders an immersive day out. Set in the world of Heartlake City – the Amusement Park sets offer […]

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Carnival spirit arrives at Liverpool ONE

As the British Olympians arrived home, Liverpool ONE had its own special carnival over the Bank Holiday weekend. A Brazilian themed parade took to the streets, moving between the streets of the scheme, the parade finished next to the recently opened Victoria Secret’s store on South John Street with a red, white and blue confetti […]

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Seven Dials celebrates Spotlight festival with music, art and comedy

Seven Dials held its third successful Spotlight festival on Saturday 13 August. Attracting over 10,000 visitors, the crowd was a mix of Londoners and international spectators who enjoyed the free one-day event. From 12-7pm the area was transformed into a traffic-free, entertainment hot spot with a series of live performances in addition to exclusive activities […]

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Mercedes-Benz races back to St David’s

The St David’s Partnership, owners of St David’s in Cardiff, has announced that Sinclair Mercedes-Benz has returned for a second time to the centre to launch a pop-up showroom. Open until the end of August 2016 the 2,687 sq ft pop-up store is located on lower Grand Arcade, adjacent to Superdry. Visitors can view two […]

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intu creates a DC Super Hero summer with Warner Bros. Consumer Products

Shopping centre owner, manager and developer intu has teamed up with Warner Bros. Consumer Products for a takeover of its 15 shopping centres nationwide by some of the world’s most iconic Super Heroes. The UK-first partnership creates a series of free family-friendly events and activities for intu’s 35 million customers as Warner Bros. Consumer Products, […]

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Dyson and Eurostar build on the Bluewater experience

Land Securities has launched two immersive and experiential initiatives at Bluewater. Working in partnership with British technology company, Dyson, and International train operator, Eurostar, two separate immersive brand experiences will engage Bluewater’s guests over the coming months. Dyson has created a pop-up at Bluewater for a six-month period until January 2017.  Located on the lower […]

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Centre:mk unveils a futuristic international Festival

Hermes Investment Management has launched a series of interactive art installations for the summer at centre:mk as headline sponsors of the event, with the aim to bring art to the local community in an unexpected space. The art installations opened on Saturday 16 July and will run until Sunday 24 July, as part of IF: […]

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News Tag Archives: Shopping Centre

Optiwell identifies consumers’ snacker profiles

Shoppers across the UK can discover what kind of snacker they are and win one of 10 £100 H&M vouchers when yogurt drink Optiwell’s Thank Goodness campaign hits four major shopping centres throughout July. The real world element of an integrated campaign, which includes online video content and a billboard campaign, will see Optiwell Brand […]

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News Tag Archives: Shopping Centre

Norwegian launches San Francisco inspired escape room at Westfield London

An Alcatraz-inspired escape room has been created at Westfield London to promote low-cost airline Norwegian’s new flight route from London Gatwick to Oakland International Airport, San Francisco. The project is the first by MKTG UK, a Dentsu Aegis Network’s experiential global brand, formed by the merger of experience agency psLIVE and Dentsu Aegis Network Sports […]

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News Tag Archives: Shopping Centre

Seven Dials hosts #StyleSaturday shopping event

Over 100 shops, bars and restaurants participated in Seven Dials #StyleSaturday event on 11 June. A variety of experiential activities were on offer throughout the day. Over 90,000 people visited Seven Dials to celebrate everything that’s stylish including fashion, food, music and shopping with footfall up 48% on the previous week. The area was traffic free and filled […]

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News Tag Archives: Shopping Centre

Contain launches with Havaianas at Cabot Circus

Asset Space’s partner company, Contain, in conjunction with the commercial team at Cabot Circus, has developed its first bespoke outdoor retail solution combining brand experience with cutting-edge mall retail design. Tasked with partnering a premier brand with one of the top UK shopping centres, Contain provided the design, conception, creation and delivery of an external retail platform […]

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News Tag Archives: Shopping Centre

Virtual reality brings autism awareness to UK shoppers

Virtual reality has been used for the first time to increase the general public’s understanding of autism, with shoppers at intu Trafford Centre in Manchester donning headsets to experience a shopping centre visit from the perspective of an autistic child. Recreating the sights and sounds of a shopping centre as experienced by someone on the […]

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News Tag Archives: Shopping Centre

Bluewater becomes the next stop for MCE British Superbike stars

The MCE British Superbike Championship arrived in Kent for the next round of the series at Brands Hatch on May 20/21/22 at Bluewater. At an exclusive launch event last Thursday guests were able to get up close with the racing Superbikes at Bluewater ahead of them hitting the Kent circuit a day later. The 200bhp […]

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News Tag Archives: Shopping Centre

Chang brings ‘Massage in a Bottle’ experience to Westfield

Thai beer brand Chang Beer is hosting a ‘refreshingly Thai’ experience at Westfield Stratford shopping centre on Thursday 19th May, during which shoppers can receive a ‘Massage in a bottle’. Londoners will be invited to receive a free massage, which will appear to be inside a 2-metre-high Chang Beer bottle built to replicate the brand new […]

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News Tag Archives: Shopping Centre

Haribo puts the ‘pop’ into street art

Sweets popped up around shoppers at Westfield London on Saturday 23rd April, when acclaimed artists from 3D Joe & Max invited visitors to complete their first piece of 3D street art using more than 7,000 pieces of Haribo Tangfastics.The 3D street art, which was commissioned by Haribo, showcased sweets bursting from a party popper. Measuring […]

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News Tag Archives: Shopping Centre

Nestlé Breakfast Cereals brings Aisle of Wonder to Westfield

Visitors to Westfield Stratford can start the day with their own pick and mix combination of cereals courtesy of Nestlé Cereals. Nestlé Cereal’s Aisle of Wonder allows consumers to sample the cereals for free with a range of toppings, milk and yoghurt and purchase their own personalised cereal creations. ‘The Aisle of Wonder is a fun, engaging experience that demonstrates […]

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News Tag Archives: Shopping Centre

B&D launches Three’s experiential tour

Three launched an experiential tour of eight major cities across the UK on March 12, to promote its new ‘Blackspot Banisher’ campaign. Created by Brand & Deliver, the tour will began at Birmingham’s Bullring before heading on to high-footfall shopping centre locations in Liverpool, Reading, Cardiff, Bristol, Leeds and Newcastle, finishing in Manchester at the […]

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News Tag Archives: Shopping Centre

Giant Florasaurus roams the streets of London

On Monday March 21st Florasaurus – a giant diplodocus made from plants – toured the streets of London to help reengage children with where their food comes from. The stunt from Flora demonstrates how many of the world’s biggest and most magnificent creatures were powered by plants. As research suggests British children don’t eat enough […]

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News Tag Archives: Shopping Centre

Mattel Play! opens in Liverpool

Mattel Play! Liverpool, which is the first family attraction of its kind in Europe, has opened its doors. Children’s TV presenters Jen and Olivia from Channel Five’s Milkshake! were on hand to cut the ribbon at the £1.5m family entertainment centre at Albert Dock. The attraction invites children to explore and enjoy three themed zones […]

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News Tag Archives: Shopping Centre

intu brings in the new season’s fashion in style

intu is set to launch its first national campaign to celebrate spring / summer fashion. Following on from the success of intu’s first national Christmas TV ad, ‘come and play’, this latest campaign will see intu curate styles from retailers across its centres, bringing up to the minute high street fashion to its customers in […]

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News Tag Archives: Shopping Centre

Apprenticeship adviser embarks on shopping centre tour

A leading provider of apprenticeship and careers advice is set to hit the road during half term, as it undertakes a shopping centre tour in a bid to raise awareness of the opportunities afforded by apprenticeships. With the Government targeting the creation of 3,000,000 apprenticeships by 2020 and with National Apprenticeship Week on the horizon […]

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News Tag Archives: Shopping Centre

intu celebrates the release of Kung Fu Panda 3

This half term, intu is celebrating the release of Kung Fu Panda 3 with  Far-Eastern inspired activities for all the family Building on the excitement in the run-up to the release of Kung Fu Panda 3, intu centres across the country, which include intu Metrocentre, intu Trafford Centre and intu Lakeside, will be offering a […]

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