News Tag Archives: Merchandising

National Stationery Week launch competition aimed at retailers

Retailers are being encouraged to show off their stationery displays  to support National Stationery Week, boost sales and remind customers that everyone needs stationery in their life. Calliope Gifts in Dorking experienced a 111% increase in stationery sales during National Stationery Week, which continued above normal levels for over three months afterwards. This year National […]

Continue reading...

News Tag Archives: Merchandising

JCDecaux Airport launch first retailing experiential with Beats by Dr Dre

Beats by Dr. Dre have embarked on a two month experiential campaign at Heathrow Airport, showcasing their range of wireless headphones and speakers. Located in the heart of Terminal 5’s busy departure lounge, the large experiential stand boasts large digital screens, interactive demonstration counter and glamorous product displays. Passengers will be invited to test the […]

Continue reading...

News Tag Archives: Merchandising

Totem Innovation by Phillips Direct

The appointment of Russell Whitlock as MD announced in mid February by Phillips Direct has led to innovative new ideas. The Company has a range of Quick Change Display Totems in a range of sizes from A4 to 1600mm. The range is designed to accept standard printed, paper insert sheets containing a promotional offer or message and […]

Continue reading...

News Tag Archives: Merchandising

Havas Media International wins EMEA Vita Coco media account

Havas Media International has been awarded the media planning and buying business for Vita Coco, EMEA . The agency won the account following a competitive pitch against Carat, Mediacom, Village Communications, Total Media and Mindshare – who is the incumbent. Havas Media International has been charged with a brief to deliver disruptive, shareable campaigns for […]

Continue reading...