News Tag Archives: Technology

Fanomena GmbH and Leipziger Messe GmbH embark on two year partnership

Leipziger Messe GmbH, which, amongst others, hosts the DreamHack in Leipzig, embarked on a long-term partnership with Fanomena. Until 2018, all visitors, participants, and gamers will receive essential information about the event and offers of sponsors digitally. The DreamHack in Leipzig is the three-day gaming festival in the German speaking area. The Fanomena and Leipziger […]

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Kinetic launches first automated OOH trading platform with all major media owners in conjunction with Bitposter

Kinetic is launching an automated trading platform which brings together all major out-of-home media owners for the first time. The collaboration with Bitposter will offer an integrated trading platform to all major media owners including JCDecaux, Clear Channel UK, Primesight, Exterion Media, Outdoor Plus, Ocean Outdoor and Signature, as well other significant media owners across […]

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Momentum Instore showcases expertise at RDE 2017

Momentum Instore will present its range of services at RDE 2017, showcasing its installation expertise, asset tracking and store survey capabilities. Also on show will be the company’s latest reporting technology, including Momentum’s proprietary app for complete, real-time project transparency, its rapid retail response service and the newly introduced My Estate feature.  As Momentum Instore […]

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UK start-up creates adverts the size of sky scrapers

New start-up, Lightvert Ltd., is set to disrupt the Digital Out-of-Home (DOOH) market with a new augmented reality solution called ECHO. ECHO is a patented technology that will take advertising to new dimensions of both height and engagement, producing huge digital images that appear as if by magic to the viewer. The technology creates a […]

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BMW partners with Selfridges for sustainability initiative

BMWi has announced a partnership with Selfridges to coincide with the store’s first creative campaign of 2017, ‘Material World’, which aims to educate consumers on how people can work together for a more sustainable future in retail. BMWi represents a new understanding of premium that is strongly defined by sustainability, and as such, is a […]

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Kinetic launches KineticX to connect location-based technology start-ups with brands

Kinetic has launched KineticX, the world’s first start-up incubator focused on location advertising technologies in the Out of Home space. Recognising the increasing rate of technological advancements impacting the location and out-of-home advertising market, the programme will actively shape how brands will connect with audiences on the move well into the future while offering brands […]

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Strawberry Energy, MKTG and Cancer Research roll out of 10 smart benches in London

Cancer Research UK has joined forces with smart city business Strawberry Energy and MKTG to launch a network of Smart Benches (#SmartBenchUK) with contactless technology in time for World Cancer Day on 4th February. The solar-powered benches enhance public spaces by providing mobile device charging ports and free Wi-Fi access, as well as in built […]

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Tech-based case study service adjusts its pricing model and boosts writing service

CaseStudyNinja.com has announced the re-launch of its case study service offering with an enhanced writing service and new pricing model, in response to increased business demand for its end-to-end case study service. Initially launched as a new cloud software product and support service in June 2016, the tech start up discovered that its customers preferred to […]

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NexusEngage brings interactive Play to Win activation to The Oracle

As part of their ongoing Riverside redevelopment, The Oracle tasked NexusEngage with driving footfall to their restaurants in a fun and innovative way whilst also taking advantage of an empty retail unit. Following Play to Win’s previous success at West Quay, NexusEngage brought the activation to Reading’s largest shopping centre. The empty retail unit has […]

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Kaon Interactive delivers industry-first B2B VR built on High Velocity Marketing Platform

Kaon Interactive has announced that brand new virtual reality experiences have been added to the Kaon High Velocity Marketing Platform. Deployed by numerous Fortune 500 companies, this platform is used to amplify their customer engagement and communicate their complex value stories in every sales and marketing environment. Kaon VR is the only B2B marketing solution available […]

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Primesight takes cinema ‘gold spot’ advertising into the foyer with Lego

Lego is set to become the first client to capitalise on Primesight’s new ‘Primespot’ technology which takes the traditional ‘gold spot’ advertising seen on-screen before a film into the foyer, maximising exposure to the target audience. The technology will revolutionise how digital cinema advertising is sold, serving the advert exclusively for 15 minutes in the […]

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intu makes virtual reality an absolute reality with new Christmas experience

Shopping centre landlord intu is taking leisure experiences in shopping centres to the next level with a virtual reality multi player family game. Christmas shoppers at intu Victoria Centre in Nottingham can step from a winter log cabin in the shopping centre to a virtual reality winter wonderland where they can decorate a Christmas tree […]

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Smart LED delivers LED installation to Missguided flagship store

Smart LED, a subdivision of audio visual supplier Smart AV, has delivered a full digital signage installation for the opening of Missguided’s new flagship store. Missguided, founded by Nitin Passi in 2009 as an online women’s fashion retailer, launched its first physical store in Westfield Stratford in late Novemeber. Smart LED installed two giant 3.9mm […]

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HomeServe unlocks operational performance improvements with Speech Analytics solution from Sabio

HomeServe is working with contact centre technology specialist Sabio to deploy a powerful speech analytics solution based on advanced technology from Verint Systems. Since going live, HomeServe’s speech analytics solution has analysed over 1 million customer interactions – enabling the company to help ensure an effortless experience for its customers. This includes identifying repeat call causes […]

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Blitz|GES invests in Barco High Brightness 4K UHD projectors

Blitz|GES, audio visual provider to live events, has bolstered its fleet with an investment in six Barco HDX 4K20 FLEX projectors. Designed for large-scale events, the cutting edge 4K projector presents a huge leap in projection picture quality. The technology allows for projection in resolutions up to 3840 x 2400 pixels – around four times […]

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EBay opens emotionally powered shop

Hot off the heels of the busiest shopping weekend of the year, eBay opened the world’s first emotionally powered store in Central London. The Ultimate ‘do good, feel good’ Shop encouraged Brits to unwrap what it means to give thoughtfully this Christmas – in time for Giving Tuesday. Earlier in November, eBay released biometric research […]

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Blitz|GES delivers AV production for Wildlife Photographer of the Year awards ceremony

The Natural History Museum have commended the work of Blitz|GES after a successful Wildlife Photographer of the Year awards ceremony. The Wildlife Photographer of the Year competition, owned and organised by the Natural History Museum, provides a showcase for the world’s very best nature photography.  One of the most prestigious photographic competitions of its kind, […]

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Rockar’s fashion industry inspired Jaguar Land Rover store opens at Westfield Stratford

Rockar has launched its new Jaguar Land Rover store at Westfield Stratford.  Situated on The Street, adjacent to M&S, the store is an innovative new way for consumers to experience the Jaguar and Land Rover brands, and complements the two digital click-to-buy websites launched by Rockar last month. The new Westfield Stratford store reflects the […]

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B&D creates dramatic Selfridges window installation for LG

Brand & Deliver has designed and installed dramatic window displays at Selfridges Oxford Street for technology giant LG, paying homage to Shakespeare on the 400 year anniversary of his death. LG has collaborated with American graffiti artist JonOne to create a range of portable Bluetooth speakers exclusive to Selfridges, being showcased in the 3D vitrines […]

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Blackjack to launch AAP, the airport staff booking app

Whether in sudden need of a till assistant, customer service staff, a language specialist or someone with another key skill, airport retailers operating airside now have a solution to their last-minute personnel issues, thanks to an new mobile app from Blackjack Promotions. Launching at the TFWA World Exhibition & Conference in Cannes from October 2-7, […]

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Chelsea FC strikes deal with new platform to bring global fans together

Chelsea FC has signed a global licensing deal with Stayfilm, a film-making app and networking platform launching in the UK. The new platform will give fans the opportunity to connect with Chelsea followers around the world, providing a new way for brands to interact with fans of the team. The Stayfilm app, which is available as […]

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Cask Report and revamped CaskFinder app launched at Cask Seminar

The new Cask Report examines the role of conversation in the buying and selling of cask ale in the pub. “People are starting to talk about cask ale – Britain’s national drink – with more passion than was once thought possible,” says author Sophie Atherton. Her Report shows people’s depth of interest in what they […]

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Rockar’s digital car buying technology drives Jaguar Landrover

Launching on Monday, 19th September, Rockar has reinvented car buying by creating tailored click-to-buy websites for Jaguar and Land Rover that empower the customer.  A global first for Jaguar Land Rover, the websites allow consumers to purchase their chosen vehicle through the click of a button and without a salesperson in sight. The digital platforms […]

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Canon Rides the Waves with Pan-European Campaign

As part of Canon’s “Come and See” series, Canon is launching City Surfers, an expansive Pan-European campaign aimed at highlighting the virtues of real image quality at moments where it truly matters. As part of the integrated push, a month long Digital Out of Home activation is kicking off in Germany, across mall, rail and […]

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Mapp Digital debuts as one of the largest independent marketing tech companies

Mapp Digital, LLC, the new name for one of the largest independent digital marketing technology companies in the world, has debuted. Built by marketers for marketers, the digital marketing giant was created by the combination of BlueHornet Networks and the digital marketing-related applications business purchased from Teradata Corporation in July. Mapp’s customer centric services allow […]

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Pets at Home launch Nationwide DOOH touch-screen campaign across cinemas

Pets at Home has launched an expansive nation-wide touch-screen campaign on Primesight’s digital interactive 6-sheet network. The interactive game runs across 38 cinema locations in close proximity to Pets at Home stores, inviting pet-loving cinema-goers to digitally feed animals for a chance to win vouchers. The interactive and geo-targeted campaign was created by John Brown […]

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Škoda brings a little bit of ‘Le Tour’ to British shores

Škoda’s the ‘Little Bit of the Tour’ tool allows cycling enthusiasts to search for UK-based routes that closely match the twists and turns of The Tour de France. And, if they’re up to the challenge, users can complete little bits of all 21 stages of the brutal, leg-burning race. All riders can visit the website […]

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Grass Roots and Questback launch Tune

Grass Roots and Questback announce the launch of Tune, a quick-to-deploy packaged customer survey solution based on proven Customer Experience (CX) approaches already in place with major brands.  Designed by industry experts, it will enable brands to listen to and act upon their customers’ feedback. Tune’s engagement led surveys deliver actionable customer insight through increased […]

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CaseStudyNinja launches to help businesses create, manage and publish case studies

CaseStudyNinja.com, a new cloud software product and support service has officially launched to enable global businesses to create, manage and publish case study collateral that communicates their customer success stories effectively for new business wins and wider audience reach. CaseStudyNinja provides guided templates for businesses to create their own best-practice case studies and a dedicated service to […]

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Castrol Edge introduces the next episode of Titanium Trials with #CloneRival

In Castrol EDGE’s latest Titanium Trial, two world-class drivers pushed their skills and nerve to the limit as they face the toughest competitor of their career-their digital clone. This is the fourth Trial from the Castrol Edge Titanium Trials series and involves two supercars the Koenigsegg One:1 and the track-only Aston Martin Vulcan. The aim of […]

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Virtual reality brings autism awareness to UK shoppers

Virtual reality has been used for the first time to increase the general public’s understanding of autism, with shoppers at intu Trafford Centre in Manchester donning headsets to experience a shopping centre visit from the perspective of an autistic child. Recreating the sights and sounds of a shopping centre as experienced by someone on the […]

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Blippar gives the public an augmented reality preview of The New Fiver

To celebrate the launch of the new £5 note, the Bank of England has partnered with augmented reality and visual discovery app Blippar to offer an augmented reality experience triggered by any Bank of England bank note. People can simply download the free Blippar app to their smartphone and scan any Bank of England banknote […]

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New video footage shows Samsung Slider success at Twickenham

Samsung Electronics UK debuted the latest innovation in sports, The Samsung Slider-  was unveiled at Twickenham Stadium during the HSBC London Sevens. During the weekend’s 45 match schedule, Samsung received over 1,700 competition entries via social from fans in the stadium desperate to get closer to the action than ever before. The Slider was filled […]

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FMBE Symposium delegates decree Apple to be their favourite brand

A 100 person survey at FMBE Symposium, used to test out the Glisser question and answer technology at the event, decreed Apple to be the delegate’s favourite brand, closely followed by Innocent. That Apple topped the poll was perhaps unsurprising at a business event where iPhones were called into action alongside other smartphones to play […]

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Noonah brings interactive mirror booth to Matalan shoppers

Noonah  pitched the idea of a Digital Makeover Mirror to Matalan’s event agency to provide an experiential activity at two of their stores. The Matalan VIP Event promoted  the Matalan’s VIP Black Card, a customer reward system which is attained by spending over £150 over 12 months in Matalan’s stores The concept included guests going […]

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SAScon brings chatbot to conference

SAScon has become the first UK conference to be supported by a comprehensive Facebook Messenger bot, transforming the way delegates can interact with the event. The leading search, analytics and social media event, taking place in Manchester on 16 and 17 June 2016, will be launching SASbot at the conference; a Facebook Messenger chatbot that […]

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Humanoid robot ‘pepper’ to be supported by Android

SoftBank Robotics Corp and SoftBank Corp have announced that its  humanoid robot ‘Pepper’ will support Google’s Android. presales the of models for developers will begin from July 2016. Ahead of the presales launch, SoftBank Robotics will offer a beta version of ‘Pepper SDK for Android Studio’, a software development kit that enables the development of […]

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TAAP’s ToughTab digital forms Microsoft Azure app available through Windows Store

TAAP’s ToughTab digital forms demo app is now available for download from the Windows Store. Also directly accessible from the ‘start’ menu of the recently released Linx ToughTab 8” rugged Windows 10 tablet, the app allows access to a wealth of sample digital forms designed to eliminate paperwork for organisations. Including digital forms such as: […]

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Jack Morton launch experience for Acadine Technologies at MWC

Newly emerged start-up, Acadine Technologies, an independent provider of operating systems software / service platforms for a new generation of smart devices, has just announced the release of H5OS and is showcasing it this week at Mobile World Congress (MWC) in Barcelona. The event, the world’s premiere mobile industry gathering, takes place from 22nd to the […]

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Jack Morton appointed to create Ericsson’s MWC experience

Ericsson’s presence at Mobile World Congress (MWC) has been designed to bring the brand’s vision of the Networked Society to life and is driven by this year’s overarching theme: ‘Let’s turn great ideas into global realities.’ Jack Morton Worldwide, the global brand experience agency, is Ericsson’s strategic and creative partner in bringing Ericsson’s experience to […]

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The Flash Pack launch three new photo experiences

The Flash Pack, leading photo experience agency will be launching three new photo experiences at the Event Production Show 2016 on stand E50. The show will give the events industry its first opportunity to get hands on and try their Hyper Gif, Bullet Curve and Colour Burst photo experiences. A Hyper Gif is a short […]

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MRM Meteorite partners with Acquia

MRM Meteorite’s partnership with the Acquia Platform is designed to help businesses transform and meet the ever-changing needs of the digital world in conjunction with MRM Meteorite’s passion for quality data, penetrating analytics and human insights. Acquia’s Platform as a Service (PaaS) model provides inherent support and maintenance to deal with many of the challenges […]

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FrieslandCampina and Primesight launch Optiwell campaign

FrieslandCampina is dominating London Waterloo station to kick-start its 2016 brand launch for yogurt drink Optiwell. The “Thank Goodness” campaign is leveraging the entire Waterloo poster inventory of Primesight from February 15-28 to promote Optiwell, FrieslandCampina’s new yogurt drink. Primesight’s posters display two key creatives: one brand and product-centred, and the other featuring British TV […]

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EFI appoints FreemanXP to deliver brand experience at Drupa 2016

FreemanXPthe brand experience agency, today announced that it has been appointed to design, build and manage the experiential stand for Electronics For Imaging (EFI™) at drupa 2016, in Dusseldorf, Germany, between May 31st and June 10th 2016. “drupa is the Olympics of the printing industry and an important platform for EFI to showcase its innovations […]

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mcm creative group unveils ‘Emplify’ app

mcm creative group has announced the launch of their brand new app ‘Emplify’, designed to help clients improve employee engagement and communication within their businesses. ‘Emplify’ was created by the team at mcm creative group to address a specific need within the industry, and has already been implemented across 17 countries around the globe with a […]

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Katjes presents the world’s first confectionery 3D printer

After months of research and development and a successful beta testing in Berlin, Melissa Snover and her team at Katjes Fassin UK Ltd. have presented their flagship product at the ISM and announce the plans for the worldwide rollout. The development marks a real breakthrough for the candy maker on several levels: the Magic Candy Factory is  […]

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Arcstream signs UK partnership deal with SignStix

Arcstream who specialise in visual effects, virtual and augmented reality and interactive solutions for events, attractions, digital signage environments and experiential campaigns will collaborate with SignStix in a move that will further provide seamless, engaging and immersive display solutions in-stores, corporate and retail enterprises. Renowned for its simple but innovative cloud-based solutions, the partnership will […]

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