News Tag Archives: Field Sales

Centre:MK celebrates 40th birthday with four decades of fashion

  Centre:mk this month celebrates 40 years of trading and its status as a top 10 national shopping and leisure destination. As part of a project called ‘Four Decades of Style – 1979 to 2019’ centre:mk has collaborated with fashion and culture expert and former Vogue Features Editor, Jo Craven, on a report which identifies […]

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News Tag Archives: Field Sales

McCurrach appointed as Graze’s field marketing partner

McCurrach have announced they have been chosen by Graze to run the brand’s field sales solutions across grocery multiples from September 2019. Graze have partnered with McCurrach based on the company’s existing reputation in the FMCG market. The field sales provider aims to grow Graze’s presence across grocery multiples and improve brand visibility year-round. With Graze […]

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News Tag Archives: Field Sales

TRO and Volvo showcase XC40 at RunFestRun

Leading experiential Agency, TRO brought Volvo’s latest XC40 to life at the inaugural RunFestRun. The RunFestRun event was held at picturesque Bowood House, from May 31st to June 2nd. It was a celebration of all things running related alongisde music curated by Brand Events alongside the festival expertise of presenter celebrity Chris Evans.  Guest speakers […]

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News Tag Archives: Field Sales

Nespresso selects Wave to deliver one of the largest in-store demonstration programs across the UK and Ireland

On the 3rdof June, Wave went live as Nespresso’s new experiential marketing partner to lead one of the largest in-store demonstration programs across the UK and Ireland, delivering an engaging and immersive Nespresso experience for consumer’s in-store. Nespresso’s B2C Sales Manager for UK&I, Steve Clack commented on the appointment of Wave, “We are extremely excited to form […]

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News Tag Archives: Field Sales

Reach and Heineken partner to paint London green

Field marketing and sales agency, Reach, hit London town on 29thMay with an “Apprentice” style challenge in support of their client Heineken. As one of the official sponsors of the UEFA Champions League, Heineken are looking to captialise on cup final anticipation and ensure customers are fully stocked with product to meet consumer demand and […]

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News Tag Archives: Field Sales

Kraft Heinz appoints Live & Breathe to lead UK integrated shopper marketing

The Kraft Heinz Company has brought in shopper marketing specialist Live & Breathe to run its entire UK integrated shopper account and act as primary shopper marketing partner across all its brands. The appointment, following a competitive pitch, ties in with the 150th anniversary of Heinz, which takes place in 2019. Live & Breathe will partner […]

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News Tag Archives: Field Sales

Acosta Europe announces two new products to provide powerful retail insight

Acosta Europe, the retail sales and marketing group, has announced the launch of two powerful new retail strategy products, Glow and AiTrak, which will provide customers with insights into consumer behaviours. Glow: Consumer testing at scale and speed Glow is a consumer survey tool and digital monitoring system that helps marketers navigate the challenging gap […]

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News Tag Archives: Field Sales

Digital platform helps return shoppers to the high street

Following a successful pilot in the north west of England, where 1.4 million pages of local high street offers and events were viewed, a national version Offigo has now gone live. The digital platform seeks to increase spend and footfall in the retail and hospitality sector by bringing the ‘high street’ online and enabling customers […]

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News Tag Archives: Field Sales

Blackjack Promotions and Dulsco launch joint venture to offer modern staffing solutions across the Middle East

Blackjack Promotions  and Emirati people solution provider, Dulsco, have joined forces to launch a unique Middle East joint venture, Blackjack MENA (Middle East and North Africa) powered by Dulsco. The joint venture has been created to deliver 21st century staffing and experiential solutions for retailers and brands targeting both affluent Middle Eastern consumers and world travellers […]

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News Tag Archives: Field Sales

McCurrach announces retail and sales partnership with News UK

Field sales experts McCurrach have become News UK’s new sales and support service across its 54,000 strong UK retail estate. News UK own the UK’s biggest selling print newspaper in The Sun, the fastest moving FMCG brand in the market. News UK also publishes The Times and The Sunday Times. As well as working with The Sun […]

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News Tag Archives: Field Sales

Mash Staffing grows partnership with Waitrose

After a successful trial period, Mash Staffing has been appointed by Waitrose to provide Waitrose Taste Ambassadors for their Tastings with Waitrose sampling programme. The six-month trial in 25 stores received positive feedback from brand partners, store staff and customers, and will now begin to roll out across the entire Waitrose estate. Mash was first […]

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News Tag Archives: Field Sales

Richmond Sausages relaunch

Kerry Foods sausage brand, Richmond, is relaunching its range with a new, more impactful design, to modernise the brand and showcase the brand’s quality credentials to shoppers. The re-design forms part of the brand’s biggest ever campaign with a £5m investment. Currently worth £119m, Richmond sausages have been around for over 100 years when it […]

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News Tag Archives: Field Sales

Blackjack helps Stolichnaya promote signature Stoli Mule to cosmopolitan travellers at London Gatwick

Blackjack Promotions has been working with Stoli Group’s flagship brand, Stoli vodka, on a campaign at London Gatwick Airport, targeting Legal Drinking Age (LDA) active ‘cosmopolitan’ travellers with samples of the brand’s signature serve, the Stoli Mule, as well as the opportunity to taste Stoli Elit and Stoli Gold. Blackjack delivered full production and installation […]

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News Tag Archives: Field Sales

RPM puts the fun back into confectionery with new Mondelez campaigns

RPM has announced  two new campaigns for Mondelez brands Maynards Bassetts and Cadbury. The new Cadbury Dairy Milk campaign has launched to coincide with World Milk Day (June 1st) and runs through to the 25th. RPM will be taking a branded milk float to high profile shopping locations in London (Westfield White City), Newcastle, Birmingham (Bull […]

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News Tag Archives: Field Sales

The Market Creative lands New Balance brief

The Market Creative has been appointed to develop a summer sale campaign to run in New Balance stores and outlets across Europe. A marketing toolkit will be developed to include window displays, digital assets and in-store communication materials. Campaign materials will be translated into French and Italian for distribution in 28 New Balance stores and […]

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News Tag Archives: Field Sales

Hot Pickle brings Guinness Export House to Dublin Airport

Diageo and Aer Rianta International (ARI) have announced a new partnership with the launch of the world’s first Guinness Export House at The Loop, Terminal 2, Dublin Airport. The concept is the first of its kind for the Guinness brand and aims to deliver a new innovative retail solution to the travel retail sector. Custom […]

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News Tag Archives: Field Sales

Aunt Bessie’s prioritises shopper marketing with Initials appointment

Aunt Bessie’s has appointed Initials as its shopper marketing agency. Following a competitive pitch against four undisclosed agencies, Initials will be handling shopper marketing across the Aunt Bessie’s brand. The appointment is part of a wider strategic shift by Aunt Bessie’s to give more focus to shopper marketing. Initials was selected in part thanks to […]

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News Tag Archives: Field Sales

Smartbox selects TeamHaven in Pan European deal

TeamHaven has been selected to manage Smartbox’s European retail field account managers who help to increase product sales across their major retailers in Europe. Smartbox required a solution more suitable than a classic CRM system to both manage their field team and be capable to operate within the complex retail channel. TeamHaven was selected to help […]

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News Tag Archives: Field Sales

National Stationery Week launch competition aimed at retailers

Retailers are being encouraged to show off their stationery displays  to support National Stationery Week, boost sales and remind customers that everyone needs stationery in their life. Calliope Gifts in Dorking experienced a 111% increase in stationery sales during National Stationery Week, which continued above normal levels for over three months afterwards. This year National […]

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News Tag Archives: Field Sales

Totem Innovation by Phillips Direct

The appointment of Russell Whitlock as MD announced in mid February by Phillips Direct has led to innovative new ideas. The Company has a range of Quick Change Display Totems in a range of sizes from A4 to 1600mm. The range is designed to accept standard printed, paper insert sheets containing a promotional offer or message and […]

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News Tag Archives: Field Sales

Clear Channel wins Asda advertising contract

Clear Channel UK has been awarded the advertising contract for Asda stores following a competitive tender. The contract, which Clear Channel will take over in July, will see the complete digitisation of Asda’s advertising estate as Clear Channel reveals plans to convert 300 Asda Superstores and 200 Asda Supermarkets. The upgrade will see the installation […]

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