News Tag Archives: Retail

iD embarks on My Little Pony nationwide tour

The My Little Pony Friendship Tour returns this summer with a new refreshed look and feel to celebrate the upcoming release of My Little Pony: The Movie. The tour will be visiting cities across the country this summer, welcoming fans aboard the signature pink double-decker bus, where guests can explore Equestria, the magical world of […]

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N2O designs and delivers immersive VR experience with pet food brand, Felix

Experiential marketing agency N2O has given an insight into life as a cat through a technology-driven campaign designed with Purina PetCare. The virtual reality experience, designed by the agency’s Digital team, takes the headset wearer on a journey from the garden and around the house through the eyes of the pet food brand, Felix The […]

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TRO delivers UK’s first ever Electric Vehicle Experience Centre

The retail division of experience agency TRO has launched the UK’s first ever Electric Vehicle Experience Centre, in partnership with Chargemaster at centre:MK Based in Milton Keynes, the EV Centre will unlock the potential of electric vehicle ownership for consumers, to educate and inspire shoppers. The first of its kind, multi-brand showroom presents a unique […]

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Purple Creative launches ‘Are you Liqueurious?’ campaign for Marie Brizard

Purple Creative has created a global brand activation platform, Are You Liqueurious?, to promote Marie Brizard liqueurs and syrups. The idea encourages bar-goers to be more curious about Marie Brizard liqueurs and new flavours again. Are You Liqueurious? is both a mindset for drinkers and bartenders to identify with and directly challenges them to try […]

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Arqiva and Landsec partner to deliver indoor 4G connectivity to Bluewater

 Arqiva, the UK’s largest provider of neutral host in-building networks, has announced a partnership with Landsec, the UK’s largest commercial Real Estate company, to deliver 4G connectivity to Bluewater, Europe’s leading retail and leisure destination. Existing 2G and 3G mobile systems will also be replaced in the overhaul, which will ensure improved and extended mobile […]

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Richmond Sausages relaunch

Kerry Foods sausage brand, Richmond, is relaunching its range with a new, more impactful design, to modernise the brand and showcase the brand’s quality credentials to shoppers. The re-design forms part of the brand’s biggest ever campaign with a £5m investment. Currently worth £119m, Richmond sausages have been around for over 100 years when it […]

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Blackjack partners with Penny Blake Associates

 Blackjack Promotions, the staffing solutions, travel retail and experiential specialist, has linked up with Penny Blake Associates (PBA), the acknowledged experts in training luxury brand retail personnel, to take its client services offering to the next level. PBA’s founder, Penny Blake, will not just be running courses for Blackjack’s specialist luxury retail staff in the […]

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PSA Retail unveils its digital in-store experience with Dassault Systèmes

Dassault Systèmes is helping PSA Retail, the automotive distribution group of PSA, transform the customer car buying journey with a compelling digital in-store automotive dealership experience that injects change into its traditional automotive retail space and engages consumers in an interactive, personalised purchase decision. PSA Retail used Dassault Systèmes’ “Virtual Garage” industry solution experience to […]

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Bluewater brews up a storm with Shepherd Neame experiential store

Landsec has announced that Shepherd Neame, Britain’s oldest brewer, has launched a seasonal pop-up brewery store at Bluewater, Europe’s leading retail and leisure destination. The 1,800 sq ft brewing boutique, open until July 5 2017, is located in the Upper Guildhall adjacent to Zara, and is designed to showcase the Shepherd Neame brand.  The store […]

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Smart LED delivers full AV fit-out to second Missguided retail store in Bluewater

After delivering a highly-effective LED installation for Missguided’s flagship Westfield Stratford store in November 2016, Smart LED has once again pushed boundaries and delivered an installation of full digital signage for Missguided’s new Bluewater shopping centre store. Originating as an online retailer, Missguided launched their first highly-anticipated flagship store at the Westfield Stratford City shopping centre […]

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Purple Creative and Glenfiddich create interactive VR tasting for Global Travel Retail

  Glenfiddich and creative agency Purple Creative have created an interactive virtual reality HTC Vive whisky tasting experience called ‘Glenfiddich Virtual Infinity’ in airports around the world. The tasting allows visitors to virtually discover the infinite layers of flavours in each of Glenfiddich’s three Cask Collection whiskies and write their own 3D tasting notes in […]

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Liverpool ONE breaks new ground with exciting Summer installations

Grosvenor Europe has announced its 2017 enlivenment plans for Liverpool ONE, with a programme of events designed to create exciting, unusual and memorable experiences within the public realm at Liverpool ONE. The Luminarium led the activity. An inflatable maze for visitors to wander through that immersed guests in colour and sound, it was designed by […]

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Families head to intu shopping centres for a hi-tech half term

intu provided a week of robot-building fun during a hi-tech half term of daily activities at their shopping and leisure destinations. The free events at 14 intu shopping centres nationwide, including intu Trafford Centre, intu Lakeside and intu Metrocentre, also included the chance to take part in robot races, robot dance classes and the opportunity […]

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Crisp brand Slabs embarks on foodie sampling drive

Chunky crisp brand, Slabs, will be sampling to over 50,000 foodies across the country. Slabs will be showcased at ITV This Morning Live at the NEC and Simply Cheshire at Arley Hall. This Morning Live is a 4-day event at the NEC offering a guide to the latest lifestyle trends, attracting a 50,000+ footfall. Slabs […]

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Caffè Nero dials up in-store theatre

Caffè Nero’s baristas will be giving bartenders a run for their money from this month when they shake up softtails to order for the first time that offer further choice for calorie counters.  The new Caffè Nero Shaken range presents four flavour combinations: two zero calorie Iced Teas and two reduced sugar Lemonades.  Caffè Nero […]

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Hot Pickle brings Guinness Export House to Dublin Airport

Diageo and Aer Rianta International (ARI) have announced a new partnership with the launch of the world’s first Guinness Export House at The Loop, Terminal 2, Dublin Airport. The concept is the first of its kind for the Guinness brand and aims to deliver a new innovative retail solution to the travel retail sector. Custom […]

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intu releases origami money birds to surprise shoppers

Hundreds of origami birds worth thousands of pounds have been folded and set free by intu across its 14 shopping centres around the country following new research revealing that unexpectedly finding money is the nation’s most joyful surprise. A team of experts spent over 130 hours folding hundreds of origami birds worth £10 each, which […]

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Electric Car Experience to join centre:MK under £9M government funding

Joint owners AustralianSuper and Hermes Investment Management, the £30.6 billion manager committed to delivering holistic returns – outcomes for its clients that go far beyond the financial, has announced that centre:mk will debut Milton Keynes Council’s Electric Vehicle Experience Centre (EVEC). The EVEC launch comes as part of the wider Milton Keynes Go Ultra Low […]

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PervasID launches near -100 per cent detection RFID ceiling tile reader

PervasID has announced the next generation flat ceiling tile antenna reader system, Space Ranger 9200. This game changing solution delivers the world’s first near-100 per cent accurate wide-area passive RFID detection in real time.  The result is that now retailers, hospitals and other industries can see the stock that they have throughout a store or […]

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TRO Retail takes the ‘TRO Boutique’ to the Retail Design Expo

For the second year running TRO Retail has taken up residence at the Retail Design Expo – this time bringing the bespoke “TRO Boutique” to showcase a suite of creative technologies that are transforming modern retailing. TRO Retail, a sub-division of TRO, was set-up 12 months ago with a mission to make the retail experience […]

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Aunt Bessie’s prioritises shopper marketing with Initials appointment

Aunt Bessie’s has appointed Initials as its shopper marketing agency. Following a competitive pitch against four undisclosed agencies, Initials will be handling shopper marketing across the Aunt Bessie’s brand. The appointment is part of a wider strategic shift by Aunt Bessie’s to give more focus to shopper marketing. Initials was selected in part thanks to […]

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Gravity to land flagship trampoline park at Bluewater

Land Securities has announced that GraVity is to open its flagship trampoline park at Bluewater. The GraVity site will occupy a 25,000 sq ft custom created leisure space within the lower hall of Bluewater’s redeveloped Plaza area.  Work on the Plaza has already begun on-site, and GraVity is due to launch in time for Christmas […]

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Porsche Life store opens at Liverpool One

Grosvenor Europe (Grosvenor) has announced that Porsche has opened its Porsche Life installation on Liverpool ONE’s Peter’s Lane.  The 3,000 sq ft pop-up will be open until June 4 2017. The interactive store has been designed to immerse visitors in the Porsche brand.  Gesture control screens reveal the world of Porsche and the store also […]

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Halifax partners with Kinetic to deliver an interactive Thunderbirds mobile experience across the UK

Mobile-interactive digital screens to tour UK shopping centres in Newcastle, Manchester, Cardiff, Kent, Derby and Bristol Halifax has collaborated with Greenhouse GroupM and Kinetic, the global leader in contextually connecting and activating audiences on the move, to create a mobile-interactive Thunderbirds-themed game as part of a wider campaign to reach those people who aren’t ordinarily […]

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The Persuaders and Benefit cosmetics open all pink shop for Bold is Beautiful Project

Benefit Cosmetics’ annual philanthropy initiative – the Bold Is Beautiful Project – returns this spring with a pink twist. The pop-up opened in London’s Covent Garden on Friday 31st March before touring three other cities across the UK during April. The Persuaders have worked in partnership with Benefit to create the #RaiseABrow charity shop which […]

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TRO appointed to deliver UK’s first ever EV centre

Following a competitive pitch, the retail division of experience agency TRO has been appointed to deliver the UK’s first ever Electric Vehicle Experience Centre, in partnership with Chargemaster. Launching Spring 2017 in Milton Keynes, the EV Centre will unlock the true potential of electric vehicle ownership for consumers, to educate and inspire shoppers. The first […]

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Shaftesbury serves five new eatery options to Chinatown

Shaftesbury has announced over 14,000 sq ft of new restaurant lettings and openings in Chinatown, London. The latest additions highlight the area’s diverse dining offer, which showcases East Asian culture that blends modernism with Far Eastern traditions. Natural fast food chain, Leon, have opened shop on Shaftesbury Avenue with a difference. The new venue offers […]

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Hermes reports strong performance across its premier outlets

Hermes Investment Management has reported a significant increase in sales and footfall in 2016 across its three leading outlet malls. Clarks Village in Somerset, Freeport Braintree in Essex, and Junction 32 in West Yorkshire, collectively saw sales increase by 6.7 per cent and footfall by 5.8 per cent over the year. In December alone, 1.1 […]

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Seven Dials announces calendar of events

Shaftesbury has announced the 2017 calendar of events taking place in Seven Dials. The location will host four free one-day events over the course of the year. Each individual event will be accompanied by an extended in-store and online campaign. Launching on March 8, Seven Dials will celebrate International Women’s Day with a ticketed ‘in […]

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National Stationery Week launch competition aimed at retailers

Retailers are being encouraged to show off their stationery displays  to support National Stationery Week, boost sales and remind customers that everyone needs stationery in their life. Calliope Gifts in Dorking experienced a 111% increase in stationery sales during National Stationery Week, which continued above normal levels for over three months afterwards. This year National […]

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Sloane Stanley waves in Four Fairies and a prince to King’s Road Pop-up

The Sloane Stanley Estate has welcomed back Four Fairies and a Prince, the Scandinavian childrenswear brand, for a third time to The Concept Store, Sloane Stanley’s permanent and dedicated space for pop-up shops at 340 King’s Road, following the brand’s huge success at the location. The 1,178 sq ft pop-up will stock Scandinavian and Dutch […]

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Zeek launches gift card swap shop at Westfield

Former Eastenders star Rita Simons helped launch the Cash or Kind pop-up shop in Westfield, Stratford. The shop allows members of the public to exchange their unwanted gift cards for cash or donate the value to The Children’s Trust. The swap-shop was set up by gift card marketplace, Zeek, in response to new research showing […]

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MARS Events appointed by Danone UK for Activia relaunch experiential.

Mars Events has been appointed by Danone UK to conceptualise, produce and activate a targeted shopper brand experience to announce the relaunch of its Activia yoghurt brand. Centred around its core message of “Start your day your way” the experience allows supermarket shoppers to try the product by choosing a number of different breakfast combinations […]

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Seven Dials launch immersive Christmas Wonderland

Shaftesbury celebrated a successful Seven Dials’ official Christmas display and experiential fashion and food shopping event, which took place on Thursday 17 November from 5-9pm. The switch-on at 6pm transformed Seven Dials into an enchanted wonderland to be enjoyed throughout December.  Glistening geometric forest animals such as a stag, bear and wolf came to life, accompanied by an exclusive Seven Dials Christmas poem linking the lights to a magical trail […]

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The National Gallery Company’s Delicious Art range to be available in Boots

This Christmas the National Gallery Company’s Delicious Art range will be available from an external retailer for the very first time. An exclusively designed selection of gift sets are now available at Boots, one of Britain’s largest high street retailers and a leading destination for Christmas gift shopping. Boots is launching the range, which consists […]

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Bluewater to host debut standalone pop-up for Smith & Sinclair

Land Securities has announced that Smith & Sinclair, the creators of the world’s first edible cocktails and flavour specialists are launching their first standalone pop up store ‘The Flavour Room, Bluewater’ in November 2016. Located in Bluewater’s popular Arcade area, adjacent to Rituals and Il Gusto, the 465 sq ft pop-up store, called The Flavour […]

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British Land submits plans for £300m Meadowhall Leisure

British Land, joint owner of Meadowhall in Sheffield, has submitted a detailed planning application to Sheffield City Council for a £300 million Meadowhall Leisure Hall.  Meadowhall is one of the strongest retail destinations in the UK and the proposed extension forms part of a five-year vision to extend the leisure offer at the centre, helping […]

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Paddington to feature at Bluewater this Christmas

  Land Securities has announced a strategic partnership with The Copyrights Group to bring Paddington Bear to Bluewater. In a first for the industry, Paddington is appearing as a special guest at Bluewater’s new traditional-style Santa’s grotto, which features three distinct and magical experiences, including a toy workshop, within a unique 40 minute journey. Paddington will […]

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Rockar’s fashion industry inspired Jaguar Land Rover store opens at Westfield Stratford

Rockar has launched its new Jaguar Land Rover store at Westfield Stratford.  Situated on The Street, adjacent to M&S, the store is an innovative new way for consumers to experience the Jaguar and Land Rover brands, and complements the two digital click-to-buy websites launched by Rockar last month. The new Westfield Stratford store reflects the […]

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centre:mk celebrates fashion and beauty with the AW16 Live Event

Hermes Investment Management, the £26 billion manager focused on delivering superior, sustainable, risk adjusted returns to its clients – responsibly, celebrated the success of AW16 Live In Style, a dedicated fashion and beauty event, in centre:mk’s Middleton Hall which took place at the beginning of October. AW16 Live is one of the region’s biggest live […]

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The Grotto and ice skating return to Westfield this Christmas

Westfield has announced its programme of activities for the festive season.  In the lead up to Christmas, Westfield aims to build on the excitement and the anticipation with activities around shopping and eating, ice-skating and present buying.  The Christmas season at Westfield London and Westfield Stratford City will kick off with a line up of […]

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B&D creates dramatic Selfridges window installation for LG

Brand & Deliver has designed and installed dramatic window displays at Selfridges Oxford Street for technology giant LG, paying homage to Shakespeare on the 400 year anniversary of his death. LG has collaborated with American graffiti artist JonOne to create a range of portable Bluetooth speakers exclusive to Selfridges, being showcased in the 3D vitrines […]

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Life’s a beach at centre:mk

Hermes Investment Management, the £26 billion manager focused on delivering superior, sustainable, risk adjusted returns to its clients – responsibly, has launched its summer calendar of events at centre:mk with the return of Copa Beach, as well as a new Cabana Village element. Copa Beach, located in the heart of centre:mk’s Middleton Hall, is now […]

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Angel Central hosts street food offering

CBRE Global Investors has announced the launch of a revolving street food offer that opened on Friday 12th August 2016 at Angel Central, the key retail and leisure destination in Islington, North London. The first two street food operators to be taking space at Angel Central are rolled duck specialists, The Rolling Duck, and the […]

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Lulu Guinness and CO YO bring wellness to Covent Garden

Lulu Guinness has partnered with CO YO, the brand behind the UK’s first dairy-free coconut milk yoghurt, to curate a bespoke Pop-Up at the Lulu Guinness Store in Covent Garden. To coincide with Covent Garden Out of Hours, a late night shopping initiative running throughout July, Lulu Guinness, hosted an evening of wellness at the […]

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Sony Pictures and JCDecaux dominate Waterloo with Ghostbusters takeover

A super-sized spooky Out-of-Home campaign has been launched by Sony Pictures with JCDecaux. The event sees Waterloo Station transformed into a film-themed showcase for two weeks to promote  the release of the new Ghostbusters film. The campaign activity is augmented with a variety of global media-firsts debuting at the Waterloo Station spectacular. Eight meter ‘Slime […]

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Seven Dials hosts #StyleSaturday shopping event

Over 100 shops, bars and restaurants participated in Seven Dials #StyleSaturday event on 11 June. A variety of experiential activities were on offer throughout the day. Over 90,000 people visited Seven Dials to celebrate everything that’s stylish including fashion, food, music and shopping with footfall up 48% on the previous week. The area was traffic free and filled […]

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Contain launches with Havaianas at Cabot Circus

Asset Space’s partner company, Contain, in conjunction with the commercial team at Cabot Circus, has developed its first bespoke outdoor retail solution combining brand experience with cutting-edge mall retail design. Tasked with partnering a premier brand with one of the top UK shopping centres, Contain provided the design, conception, creation and delivery of an external retail platform […]

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T2 and Selfridges join forces to launch in store pop-up tea bar

T2 Tea and Selfridges have teamed up together to create a one-of-a-kind T2 Tasting bar in the heart of Selfridges’ London Foodhall. Busy city goers can now quench their thirst with stacks of iced brews, mountains of Matcha and all kinds of teas on their doorstep, perfect for stopping by on the morning commute, a […]

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Noonah brings interactive mirror booth to Matalan shoppers

Noonah  pitched the idea of a Digital Makeover Mirror to Matalan’s event agency to provide an experiential activity at two of their stores. The Matalan VIP Event promoted  the Matalan’s VIP Black Card, a customer reward system which is attained by spending over £150 over 12 months in Matalan’s stores The concept included guests going […]

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Chang brings ‘Massage in a Bottle’ experience to Westfield

Thai beer brand Chang Beer is hosting a ‘refreshingly Thai’ experience at Westfield Stratford shopping centre on Thursday 19th May, during which shoppers can receive a ‘Massage in a bottle’. Londoners will be invited to receive a free massage, which will appear to be inside a 2-metre-high Chang Beer bottle built to replicate the brand new […]

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TRO and Volvo prove the power of the pop-up

TRO has delivered two exclusive Scandinavian pop-up shops at The Oracle in Reading and Silverburn in Glasgow where the new Volvo S90 and V90 were unveiled to the UK public.  One week into the four week pop-up programme, end of activity targets had already been achieved – proving the “power of the pop-up” is set […]

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Imagination helps Ford of Britain deliver ‘unlearn’ experience at the CVS

Imagination delivered a transformed stand at this year’s Commercial Vehicle Show bringing Ford of Britain’s ‘One and Only Transit’ messaging to life and leveraging the new visual identity from the 2016 ‘Unlearn’ brand campaign with bold and impactful stand design and architecture. The Commercial Vehicle Show, Ford’s flagship event for its Commercial range, welcomed 20,000 […]

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Arla Foods UK extends relationship with StayinFront

Arla Foods UK has extended its relationship with StayinFront, the Provider of mobile, cloud-based field force solutions for consumer goods. Arla deployed StayinFront TouchCG to its UK sales force to increase the efficiency and effectiveness of its field operations. Sales representatives can use the mobile dashboards, KPIs and data-driven selling tools to complete retail tasks […]

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Krispy Kreme launch new doughnut with Holborn activation

To celebrate the launch of the new offering, Krispy Kreme is set to introduce ‘Hole in the Wall’,a pop up that offers Krispy Kreme fans an exclusive opportunity to taste the limited edition Nutty Chocolatta doughnut in a mini immersive experience before it goes on sale. Launching from Monday 9th May, Hole in the Wall will […]

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Blackjack Promotions launches newest venture in London Luton Airport

A key milestone in the exciting development plans at London Luton Airport took place on Friday 15th April, with LS Travel Retail UK & Ireland launching a range of incredible new brands in to its flagship Aelia store. Travel retail specialists, Blackjack Promotions, were on site to support many of these brands with staffing solutions […]

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H&M commission sfd, Pavegen and Projection Artworks to encourage shoppers to ‘think green’

H&M have commissioned sfd, Pavegen and Projection Artworks to kick-start World Recycle Week that runs from the 18th to the 24th April and emphasises the importance of implementing “clean thinking” in everyday routines. Joining to celebrate the launch is rapper M.I.A, who will be releasing her single, “Rewear It”, at the event. Projection Artworks, the […]

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Nestlé Breakfast Cereals brings Aisle of Wonder to Westfield

Visitors to Westfield Stratford can start the day with their own pick and mix combination of cereals courtesy of Nestlé Cereals. Nestlé Cereal’s Aisle of Wonder allows consumers to sample the cereals for free with a range of toppings, milk and yoghurt and purchase their own personalised cereal creations. ‘The Aisle of Wonder is a fun, engaging experience that demonstrates […]

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Totem Innovation by Phillips Direct

The appointment of Russell Whitlock as MD announced in mid February by Phillips Direct has led to innovative new ideas. The Company has a range of Quick Change Display Totems in a range of sizes from A4 to 1600mm. The range is designed to accept standard printed, paper insert sheets containing a promotional offer or message and […]

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Brand Belief launch Wine Wise roadshow

After a two-year break, Get Wine Wise returns for a 4th time and will focus on wine knowledge, education and tastings across the 12 main wine producing countries. Providing consumers with key messages and more importantly the confidence to go into shopping outlets and proactively pick out a bottle of the grape juice without the […]

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TRO Launches TRO Retail

TRO – The Experience Agency – has  announced the launch of ‘TRO Retail’ – a 360 service focusing on creating experiences specifically in and around the retail environment. For the past 18 months the retail sector has been identified as a growth area for TRO, and the move to create ‘TRO Retail’ as a sub-division of […]

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intu brings in the new season’s fashion in style

intu is set to launch its first national campaign to celebrate spring / summer fashion. Following on from the success of intu’s first national Christmas TV ad, ‘come and play’, this latest campaign will see intu curate styles from retailers across its centres, bringing up to the minute high street fashion to its customers in […]

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The Lego Imagination factory visits Sainsbury’s this Easter

This Easter The Lego Imagination Factory is hatching in selected Sainsbury’s stores, inviting families along to help free the power of the Lego brick with their imagination. The factory will be popping up in the entrance of selected stores, with a Lego graffiti wall to encourage children to unleash their creativity , plus a seasonal build challenge. There will […]

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The Market Creative launches new store concept for Sharps’ Baker Street

The Market Creative has developed a new retail concept for Sharps’ flagship Baker Street store that aims to deliver a more playful and engaging experience for bedroom shoppers. The 2,900 sq ft store has been redesigned to capture Sharps’ brand values and ‘created with you’ proposition, bringing them to life through a series of stories […]

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Kaleidovision helps launch Stampede at Lakeside Food Court

Digital screens created by Kaleidovision, the specialist digital and music consultancy, have helped a new fast food restaurant launch successfully this month in a competitive market place at Lakeside Shopping Centre in Essex. The screens show a series of photos of the food on offer, plus animation layered on top to create a sense of […]

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Clear Channel wins Asda advertising contract

Clear Channel UK has been awarded the advertising contract for Asda stores following a competitive tender. The contract, which Clear Channel will take over in July, will see the complete digitisation of Asda’s advertising estate as Clear Channel reveals plans to convert 300 Asda Superstores and 200 Asda Supermarkets. The upgrade will see the installation […]

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MRM Meteorite partners with Acquia

MRM Meteorite’s partnership with the Acquia Platform is designed to help businesses transform and meet the ever-changing needs of the digital world in conjunction with MRM Meteorite’s passion for quality data, penetrating analytics and human insights. Acquia’s Platform as a Service (PaaS) model provides inherent support and maintenance to deal with many of the challenges […]

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