Independent Italian restaurant, Figo, has officially launched at International Quarter London (IQL), the £2.4 billion joint venture development between Lendlease and LCR. The new 3,024 sq ft space, catering to 100 customers, features food that reflects traditional and modern Italian dishes with a regional focus, and includes a cocktail bar and open plan kitchen to […]
LabTech, owner of Camden Market, has announced the UK debut opening of new dessert parlour, Hans & Gretel, while the North Yard marks the start to the festive season with the installation of Camden’s first ever ice rink. Located on the corner of North Yard, opposite Roly’s Fudge, Hans & Gretel, the childhood-inspired treat utopia […]
From 14-17th November 2019, eco-fashion campaign #LoveNotLandfill will be championing pre-loved fashion at a unique Seven Dials, London pop-up store featuring collections from charity shops curated by some of fashion’s most style-savvy influencers. Influencers who have teamed up with their chosen charities include: Emma Breschi (Barnardo’s) She Wears Fashion (Cancer Research UK), Elizabeth Whibley (Oxfam) and Oenone (The Royal Trinity Hospice) plus depop sellers Past Trash […]
intu Trafford Centre has welcomed high-end accessories brand Coach, with the luxury retailer’s first standalone store in the north west. Designed by Coach’s in-house team, the new 657 sq ft store features a new modern luxury interior concept which includes leather furniture and bespoke fittings. The boutique offers a full range of both men’s and […]
Teletrack has been serving the retail, field marketing and field services sector with mobile workforce management software for nearly two decades. The original electronic data capture platform for the field marketing sector rapidly became a retail wide provider of data and person management. As industry is changing rapidly, especially the retail sector, challenger brands and household names are transitioning to […]
To celebrate the fact that Kind has become the UK’s #1 healthy snack bar and mark their ongoing and growing partnership with WHSmith, Kind will be taking over the WHSmith store at Waterloo station with a new wrap of the store which features the brand’s new creative campaign. On the morning of September 26th the […]
Centre:mk this month celebrates 40 years of trading and its status as a top 10 national shopping and leisure destination. As part of a project called ‘Four Decades of Style – 1979 to 2019’ centre:mk has collaborated with fashion and culture expert and former Vogue Features Editor, Jo Craven, on a report which identifies […]
intu has welcomed the first physical store in Europe for AliExpress to its Madrid shopping centre, intu Xanadú. The store, a collaboration between AliExpress and D.Phone opened on 25 August. AliExpress is a global retail online marketplace under the Alibaba Group, and D.Phone is a major Chinese retailer of mobile phones and accessories. D.Phone serves […]
KittenSoft, the toilet roll brand sold exclusively in Ireland and owned by Sofidel Group, staged a massive relaunch in the heart of Dublin on 15th August – its ‘SuperMams’ pop-up shop played host to an array of toilet roll-themed activities. The relaunch was delivered by launch marketing agency Five by Five, with PR support, influencer […]
Internationally renowned US sock brand, Stance, has hosted the launch of the BikeStormz Photography Exhibition, in collaboration with photographer Adam Corbett at the brand’s debut store in 3 Neal Street, within the Mercers’ estate. Running from August 9-15, the photography showcase comprises Corbett’s long-standing documentation of the BikeStormz youth movement since its formation in 2015. […]
Shopping centre owner intu is creating its own community-based stores to breathe new life into the high street and give a fresh boost to independent retailers. It is testing the move to direct retailing with the launch of The Birdhouse Café, a coffee shop in Nottingham’s intu Broadmarsh which promotes a number of local businesses. […]
Shaftesbury announces that popular fandom collectables shop, House of Spells, has officially opened their debut London store at 69-71 Charing Cross Road, part of Central Cross, Shaftesbury’s 48,000 sq ft mixed-use development at the heart of London’s West End. The 3,500 sq ft store, designed by Dave Popa, showcases a vast collection of books, […]
Newly released figures show Liverpool One’s ‘Dinosaurs Unleashed’ enlivenment campaign boosted visitation and sales performance at the destination, signifying a bright future for physical-digital integration in retail. As seen in statistics shared by Grosvenor Europe, the positive trends at Liverpool One over the campaign’s ten-week period have contradicted declining UK industry averages over the same […]
Puttshack, the UK’s leading indoor mini golf experience, will open its second site with shopping centre owner intu summer 2020, at the 400,000 sq ft expansion of intu Watford. intu has also signed up the hi-tech concept for intu Lakeside’s £72 million leisure extension where it will open its first venue outside of London next […]
Appointed by marketing agency Cheil, Pioneer Group helped create a fully immersive retail experience for customers visiting the new updated Samsung store in the heart of London. Showcasing cutting-edge technology, the electronics team welcomed shoppers to their new immersive brand space on Oxford Street. A complete store refurbishment meant that the prime Oxford Street location was closed […]
The St David’s Partnership, owners of St David’s in Cardiff, one of the UK’s premier retail and leisure destinations, has announced the launch of Clicks and Mortar, the online to physical retail initiative provided by small business support network Enterprise Nation, in partnership with Amazon. Located in Cathedral Walk, the new pop-up officially launched on […]
Changing Places Day on 19thJuly 2019 is a national awareness day, aiming to highlight the importance of specialised toilet facilities required by a quarter of a million severely disabled children and adults in the UK. The facilities help carers to maintain a level of dignity for service users by not having to resort to being […]
Three new brands are hatching at popular Midlands shopping destination intu Derby, following a national retail competition. ‘Hatch’ is an initiative launched by Revo, the professional body and membership organisation serving the retail property and placemaking industry. Revo offers entrepreneurs the opportunity to set up their own shops in popular retail destinations, with rent, service charges and business rates covered […]
intu is welcoming makeup giant Morphe to its centres for the first time as part of its rapid expansion across the UK. The international brand is preparing to open at intu Victoria Centre, which will be Morphe’s third store outside of London. intu Victoria Centre is home to almost 1 million sq ft of retail […]
Unit9 is helping Nike build on the excitement surrounding the Women’s World Cup with an in-store activation and digital tool that let’s fans create personalised posters of themselves as footballing legends. The experience will run in London’s Nike Town, the Champs-Élysées store in Paris and in Berlin and Amsterdam stores. The activation is also being supported […]
In conjunction with this year’s Pride in London, Seven Dials will be hosting an exclusive Pride pop-up store from 8th June until 12th July at 53a Neal Street, in collaboration with Mary Portas ‘Queen of Shops.’ The official launch and event for the Pride London store is scheduled for 12th June. For the third year […]
Field marketing and sales agency, Reach, hit London town on 29thMay with an “Apprentice” style challenge in support of their client Heineken. As one of the official sponsors of the UEFA Champions League, Heineken are looking to captialise on cup final anticipation and ensure customers are fully stocked with product to meet consumer demand and […]
Birmingham’s first cat café, Kitty Café, opened its doors for the first time in Grand Central earlier this week. The new location will be home to 30 rescue cats and will offer an extensive food and drinks menu including afternoon tea and a selection of cakes, as well as the opportunity for shoppers to relax […]
Lucky Generals are assisting The Co-op and Steel Warriors with their pledge to boost community health and wellbeing with a plan to build 20 street gyms. The Co-op has announced a multi-million-pound investment to support anti-knife crime organisation, Steel Warriors to create free community gyms in areas impacted by knife crime. The new community spaces […]
Sloane Stanley welcomes two luxury beach-wear pop-ups to the King’s Road, Chelsea’s iconic shopping destination. Returning to the estate this Spring, and celebrating a milestone with its tenth pop-up is resort and loungewear brand, Seraphina. Due to their continued success the brand has repeatedly selected the King’s Road each year to showcase their collection facilitated […]
River Island has opened a new flagship store at intu Lakeside following owner intu’s multi-million-pound investment to transform the popular shopping destination. The retailer has doubled the size of its previous store, to 21,000 sq ft, as intu completes work on a £72 million leisure-led extension of the centre which has attracted a range […]
News UK and McCurrach have announced the launch of MyStore+, a new app for convenience retailers that will help brands and retailers grow their business together by enabling retailers to access category and brand advice, offers and rewards. McCurrach and News UK’s mission with MyStore+ is simple: to drive business growth by helping brands and […]
Global brand experience agency Sense takes eBay’s UK Retail Revival programme into the real world, helping small retailers grow locally and globally. The world’s largest online marketplace, eBay, has launched a campaign that brings its Global Impact programme, Retail Revival, to life in the real world. The initiative supports small to medium-sized business (SMBs) by […]
Sloane Stanley has announced the opening of premium urban lifestyle cycling store, Velorution, at 325 King’s Road. Specialising in urban, electric and folding bikes with stylish apparel and accessories, this is the fifth Velorution store in London. Selecting the highest-quality and most innovative products from across the globe, this store will bring a unique offering […]
New World Trading Company has opened its bar and restaurant concept The Florist at the 400,000 sq ft extension to retail and leisure destination intu Watford. Intu has invested £180 million to expand the shopping centre and this has attracted a range of new retail and leisure tenants and promoted Watford to a top-20 retail […]
For one night only, Silverburn, Glasgow’s leading retail and leisure destination, brought the magic of the circus alive at its ‘Shopping Affair’ event. The event featured circus-style attractions including a Fashionista Ringmaster, giant catwalk models, jugglers, and spinning wheel artists. There was a range of exclusive retailer discounts on offer throughout the evening, with up to 25% off […]
Grosvenor Europe has announced that global fashion brand, Polo Ralph Lauren, has officially opened its 1,900 sq ft new store on Liverpool One’s Peter’s Lane. The new store showcases both womenswear and menswear collections of the brand’s classic yet spirited American style. Designed by an in-house team, the space combines elements of collegiate sports with […]
Joint owners of centre:mk, Hermes Investment Management and AustralianSuper, have announced that international fashion retailer, Primark, has officially opened its highly anticipated 75,000 sq ft store within centre:mk. The record letting is the largest new store to open at the shopping centre in the last 25 years. The opening also follows successful footfall growth above […]
New attraction, Liverpool Indoor Funfair, has opened its doors for eight days of Easter excitement. The event, which is visiting Liverpool for the first time, was unveiled by the Lord Mayor of Liverpool, Cllr Christine Banks, and her granddaughter 6-year-old Emilia Fitzpatrick. Set within 60,000 sq ft of Exhibition Centre Liverpool, on the banks of the […]
Frenchgate Shopping Centre in Doncaster has received planning consent for a multiplex cinema and is currently in discussions with two well-known cinema brands. Work on the £8 million investment will begin later this year, ahead of a spring 2020 opening. The planning permission is part of an ongoing investment strategy by the centre’s owners, The […]
An extraordinary two-storey inverted home offering customers ‘a zero-gravity’ experience will open its doors at intu Lakeside this month. The Upside Down House UK is the second to launch in the UK, with more set to arrive this year as part of an expansion across the south east of England. Customers can walk on […]
Haygarth’s campaign for Kiehl’s – the luxury beauty retailer – went live in London last weekend. Since Kiehl’s Ultra Facial Cream is great at handling the extreme conditions that skin can’t, The team used this nugget of information as inspiration to create an innovative retail experience at the Covent Garden store. The concept encouraged passers-by […]
Global experience agency Imagination, has announced the opening of a new concept store experience – vivo Lab – in Shenzhen, China for Chinese smartphone brand vivo. The immersive experience, which is the first photography-oriented concept launched by a phone manufacturer, officially opened over the weekend. Vivo, one of the world’s largest smartphone brands with over […]
Sloane Stanley has today announced that luxury sofa and bespoke furniture specialists, The Sofa & Chair Company, has opened an exclusive pop-up at 320 King’s Road. The pop-up calls upon established retail partners, from the King’s Road, to create new bespoke showrooms for visitors. Designed in collaboration with leading fabric houses including Designers Guild, Romo […]
Next retail and Backlash Creative have created the bespoke ‘Happy Go Denim’ Launderette, a place for guests to discover their perfect piece of denim. Denim Experts were on-hand to help shoppers find the perfect style of jeans to fit their shape. Grazia editors chose their favourite picks from the latest Next items and were on […]
Shaftesbury has announced Seven Dials is set to host a week-long celebration for International Women’s Day in March, in support of the West End destination’s overarching 2019 theme of #Balanceforbetter. A wide variety of initiatives, including a dedicated hub and collaboration with Scarlett Curtis – feminist activist and author – will take place, alongside activations by numerous […]
intu Lakeside is getting a multi-million-pound makeover that will transform the centre in time for the launch of its £72 million leisure-led expansion. The £10 million investment will create new entrances and lighting and overhaul mall space linking to the 175,000 sq ft development ahead of several major leisure brands opening there this summer. Family […]
The pop-up lets guests step into a shoppable AR experience on Snapchat, as it launches a limited-edition Lego Wear clothing line for adults. Kabooki, the company behind the Lego Wear license, is launching a limited edition collection for adults, at a playful pop-up in London – a shop with nothing inside it except a Snapcode – […]
Following the recent opening of Icon Outlet, a 210,000 sq ft premium urban outlet development by AEG and Crosstree Real Estate Partners, The O2 has announced a new wave of restaurants set to open shortly. Taking the total number of bars and restaurants under the world-famous tented roof of The O2 to 34, Vegan, […]
The Kraft Heinz Company has brought in shopper marketing specialist Live & Breathe to run its entire UK integrated shopper account and act as primary shopper marketing partner across all its brands. The appointment, following a competitive pitch, ties in with the 150th anniversary of Heinz, which takes place in 2019. Live & Breathe will partner […]
Acosta Europe, the retail sales and marketing group, has announced the launch of two powerful new retail strategy products, Glow and AiTrak, which will provide customers with insights into consumer behaviours. Glow: Consumer testing at scale and speed Glow is a consumer survey tool and digital monitoring system that helps marketers navigate the challenging gap […]
Following a successful pilot in the north west of England, where 1.4 million pages of local high street offers and events were viewed, a national version Offigo has now gone live. The digital platform seeks to increase spend and footfall in the retail and hospitality sector by bringing the ‘high street’ online and enabling customers […]
Acting on behalf of the brand, specialist UK leisure property agency, Shelley Sandzer, has secured the debut UK studio for Body by Simone, the revolutionary exercise method created by fitness guru, Simone De La Rue. Opening at 86-88 Delancey Street on 2ndFebruary 2019, this is the first time the fitness concept has launched outside of […]
Sloane Stanley have welcomed online CBD retailer, thedrug.store, to its first bricks and mortar venture in the heart of Chelsea, trading until February 3 at 341 King’s Road. Starting as an online business and founded by Imperial Business School classmates Johan Obel and Clemens Böninger in October 2018, thedrug.store’s pop-up on The King’s Road has […]
Shopping centre owner intu is investing more than £1 million to create an additional food offer at intu Watford following the launch of the centre’s £180 million retail and leisure extension last year. A series of new food outlets will open at the opposite end of the centre to intu Watford’s extension, with construction work […]
Blackjack Promotions and Emirati people solution provider, Dulsco, have joined forces to launch a unique Middle East joint venture, Blackjack MENA (Middle East and North Africa) powered by Dulsco. The joint venture has been created to deliver 21st century staffing and experiential solutions for retailers and brands targeting both affluent Middle Eastern consumers and world travellers […]
Seedlip, the world’s first distilled non-alcoholic spirit, has launched a pop-up shop and bar. Situated in a two-tiered space in London’s Mayfair, Seedlip’s General Store & Bar allows guests to enjoy a cocktail while Christmas gift shopping. In addition there is a full programme of creative workshops inspired by nature and the art of cocktail making. Curated […]
Huawei has opened the doors to its inaugural retail experience in Warsaw. Entitled the ‘Huawei Experience Store’, brand experience agency TRO is the creative brain behind the launch. The global experiential shop was appointed to design Huawei’s new generation of retail stores across Europe, following a competitive pitch process. Awarded the business off the back of […]
KP Nuts is launching the ultimate Christmas party jumper as part of its new campaign for the festive season. The KP Nuts Christmas jumper is adorned with packs of KP Nuts which can be torn off, enjoyed and then restocked when supplies run low. The jumper was showcased at a pop-up shop on Bateman Street, Soho […]
Retailers at five intu shopping centres will benefit from increased shopper engagement and footfall on the back of a partnership between the owner of the shopping destinations and toy brand Playmobil. Playmobil fun buggies have been rolled out at intu Trafford Centre, intu Lakeside, intu Metrocentre, intu Merry Hill and intu Braehead as part of […]
Cineworld and Hollywood Bowl are opening at intu Watford’s £180 million extension this week as part of work by owner intu to transform the high street shopping centre into a day and night out destination. intu has signed up the leading leisure operators and a number of new catering brands in order to attract shoppers […]
Shopping centre owner intu has partnered with mental health foundation Blurt to provide advice to customers and staff on managing their mental wellbeing over Christmas. Blurt’s guide for dealing with stress, loneliness and grief at Christmas will be handed out from customer service desks at intu’s 14 UK shopping centres and distributed to intu staff […]
Grosvenor Europe has unveiled a towering mural of British singer and songwriter, George Ezra at leading retail destination, Liverpool One. The artwork was produced by the UK’s leading hand-painted advertising company, Global Street Art Agency, as the first part of a nationwide YouTube music mural campaign. The Liverpool One hand-painted mural, stood at eight storeys […]
Boss, the upper premium apparel and accessories brand from the Hugo Boss Group, will open at intu Watford before Christmas following the opening of the centre’s 400,000 sq ft retail and leisure extension. Owner intu has signed up the aspirational retailer for a 3,550 sq ft shop within the £180m extension which is increasing Watford’s […]
This December, Appear Here are launching Give & Receive, a curated emporium of independent brands. Appear Here have teamed up with store curator Marina Guergova (of The Basics Store and Marina London) to open Give & Receive, for two weeks from Saturday 8 December, in London’s Seven Dials, located in the heart of the West End. The […]
For the first time, Gumtree will list charity store items to help raise funds for lifesaving heart research The British Heart Foundation (BHF) and Gumtree, have partnered up to promote the wide range of items on sale in BHF’s nationwide furniture stores. The partnership marks the first time that Gumtree, which has over 16 million […]
Grosvenor Europe , one of four operating companies of the privately-owned international property group, Grosvenor Group, and developer, co-owner and asset manager of Liverpool One, has marked the award-winning destination’s tenth anniversary with the publication of analysis of Liverpool One’s socio-economic impact. The Grosvenor Group has a portfolio of property in over 60 cities around […]
The St David’s Partnership, owners of St David’s in Cardiff, one of the UK’s premier retail and leisure destinations, has today announced that Watches of Switzerland, a British retailer of Swiss and British watches, officially unveiled their newly refurbished store at St David’s. Opening in time for Christmas, the new fit-out features the addition of […]
Shaftesbury has announced international cyber café brand, Wanyoo Café, is to make its European debut at 77-79 Charing Cross Road in London’s West End, part of Shaftesbury’s Central Cross development. Covering 5,330 sq ft across two floors and open from 10am until 10pm every day, the new Wanyoo Café will offer gamers in the capital […]
TBWA\London has created a Christmas campaign with a difference for Harvey Nichols: bringing Instagram to real life with the world’s first shoppable Christmas carolers, where the singers are all wearing fabulous Harvey Nichols party outfits that are fully shoppable via Instagram. Because Christmas is all about giving, and Christmas caroling is all about raising […]
For Mulberry’s 2018 Christmas campaign #MulberryLights, Social Vend were enlisted to produce an interactive consumer experience, designed to reward participation, amplify social engagement and capture data. First the Social Vend machine is loaded with Mulberry gifts, including £1,000 gift vouchers, purses and scarves. Visitors to Mulberry stores can have a shot at winning some of […]
Available in Costa Coffee stores this November, the Clever Cup harnesses contactless payment technology to turn customers’ reusable coffee cups into a fast and convenient way to pay. Powered by bPay by Barclaycard technology, Clever Cup users can track their spending, top up their balance, and take control to block or cancel the contactless payment […]
Meadowhall has launched an immersive unicorn themed pop-up store for shoppers to experience this Christmas. Located on lower Park Lane, the 861 sq ft store has opened for the Christmas shopping season and will offer a wide range of unicorn-themed gifting products including bags, mugs, toys and stationery. The brand joins as the centre reports […]
Paco Rabanne fragrances will set a category precedent with the first ever fragrance inspired Christmas Market, which will pop up in four key locations across the nation over the Christmas period. The PUIG owned fragrance house will open its festive doors with a multi-sensory Christmas Market experience, offering shoppers the chance to immerse themselves in […]
Shopping centre owner intu has created a Peter Rabbit Christmas grotto at intu Trafford Centre, through a collaboration with Penguin Ventures, part of Penguin Random House. The immersive grotto experience brings Beatrix Potter’s famous creation to life for thousands of children set to visit the popular shopping destination over the festive period, as he leads […]
Luxury fashion retailer Flannels has secured 11,000 sq ft of space at intu Merry Hill to launch a new concept store. The store will be the first in a roll out of a new concept for the fashion retailer and will showcase an edit of luxury fashion brands to customers in the West Midlands. It […]
The Shopper Agency was briefed by Karndean Designflooring to create a vision for retail, re-defining the experience for both the shopper and the retailer. The brief was to understand how customers make purchasing decisions and how retailers can meet customers’ needs, whilst informing the design process to create a meaningful and engaging shopper experience that […]
Play, the strategic retail design agency specialising in the design and production of branded retail units, retail spaces and shopper experiences, has delivered the world’s first digital nail trial, placing augmented reality (AR) at shoppers’ fingertips to boost sales for leading nail laquer brand OPI. Play designed, created and delivered the innovative free-standing units (FSU) with […]
Aiming to do its bit to clean up the fast fashion industry, method has launched the method slow fashion store in the heart of Shoreditch – a space designed to encourage longer life for useable textiles by asking customers to buy, donate or customise pre-loved clothes rather than throwing them away. The innovative shop will be pre-stocked with premium men’s and […]
Burberry and global beauty company Coty have enlisted content experimenter Unit9 to amplify the fashion label’s ‘Her’ fragrance and new identity through tech-led installations and applications for use across the brand’s worldwide stores. The first project is an AR Mirror where shoppers can see themselves interact, in real-time, with Burberry’s iconic ribbon. Up to three people at a time can […]
Ten year Tiana is to become the first ever British Kid’fluencer to open her own shop. A pop-up shop in Birmingham’s prestigious Bullring & Grand Central is set to create excitement next weekend as one of YouTube’s most-watched children launches the first ever branded store in the UK. The pop-up, open on Saturday 22 and […]
Award-winning entrepreneur and celebrity chef, Levi Roots, addressed retailers and local businesses on 17 September at Meadowhall, as part of Welcome to Yorkshire’s ‘Start up to International Brand’ Retail Masterclass. Several leading brands, including Topshop, Fula Flavour and Lottie Shaw’s, attended the event, hosted by Meadowhall to hear from Dragon’s Den entrepreneur, Levi Roots, famous […]
Eschewing traditional TV and press executions in favour of a sustained campaign of strategic activations designed to increase footfall, the new positioning zeroes in on fashion’s ability to empower women through expressing individuality and enabling possibilities. After kicking off in early September with a high-profile month long rebrand from Harvey Nichols to Holly Nichols, the […]
Promohire were challenged to transfer Ted Baker latest womenswear collection theme into a promotional vehicle to support the brand’s launch experiential activity. ‘Ted’s Botanical Taxi’ has so far toured select UK stores in Liverpool, Sheffield, Oxford and London. Two more dates are planned for the UK before the campaign travels to Europe. The exterior wrap […]
The first phase of Icon Outlet at The O2, the 210,000 sq ft premium urban outlet being developed by AEG and Crosstree Real Estate Partners, will open on Saturday, 20 October 2018 at 10am. Coinciding with the announcement of the opening date, a host of additional brands have signed, including Cheaney Shoes, Hobbs, Phase Eight, […]
Häagen-Dazs is the first ice-cream brand to move into automated product delivery with its new mobile e-commerce technology ‘Häagen-Dazs NOW’. The service enables ice-cream to be ordered and delivered into the hands of consumers when out-and-about by using an innovative combination of proven mobile technologies. The brand trialed the service on Friday, 7 September 2018, offering […]
Abercrombie & Fitch has opened its second UK location at intu Trafford Centre in Greater Manchester. The 5,554 sq. ft. flagship site is one of eight new prototype stores that have been completed since the initial launch of the design in February 2017, and only the second location outside of the US following an opening […]
Emily Crisps has appointed specialist face-to-face marketing and staffing agency StreetPR to deliver a sampling campaign across a range of retail outlets, contract caterers and events this summer. The face-to-face sampling is being carried out in beacon retailers including Holland and Barrett, Wholefoods, Planet Organic, plus a number of office sites (including major firms like […]
Wieden+Kennedy London has teamed up with Supermarket Sarah and The Clothes Club to launch an interactive shoppable window to raise funds for East London’s St Joseph’s Hospice. Supermarket Sarah, who has created shoppable windows for the likes of Selfridges, John Lewis, Monki and Topshop, has unveiled a specially curated window, featuring public donations, items sourced […]
Initials has launched a new integrated campaign for Lactalis McLelland brand Seriously Spreadable. Following the agency’s work on the Seriously rebrand in Spring 2017, the new activity encompasses shopper and TV elements with the full campaign being activated across TV, on-demand video, live activation in-store and social. Targeting audiences, such as busy families, that care about […]
Benefit Cosmetics’ annual philanthropy initiative – The Bold Is Beautiful Project – returns this Spring to celebrate its fifth anniversary. Benefit is opening the doors to a pink interactive pop-up experience, designed for women to harness their most bold and beautiful selves and learn more about the two charity partners, Refuge and Look Good Feel […]
The Mercers’ Company has announced that designer interior brand Swoon has launched a 3,800 sq ft pop-up showroom at 7 Mercer Walk to coincide with their brand refresh and will open until April 29. Swoon adds to the eclectic mix of stores available to customers within Mercer Walk and St Martin’s Courtyard. The showroom opening follows […]
Abercrombie & Fitch will be opening its second UK location this August in Manchester. The global retailer plans to open its first prototype store in the UK at intu Trafford Centre. The new 5,554 sq. ft. Abercrombie & Fitch space, is one of eight new prototype stores that have been completed since the initial launch of the […]
Icon Retail, part of CSM Live, produced and installed all elements of the Ted Baker ‘Colour by Numbers’ pop-up shop at London’s Old Street Station. The Ted Baker installation, due to end on May 4th, will have been in situ for six weeks. The Icon Retail team worked through the night for a week […]
For a second year in a row, GottaBe! is touring and sampling with Dorset Tea. The campaign kicked off on Sunday, 25th March at Swanage Pier, where the vintage Dorset Tea Unit appeared with plenty of free cups of tea. Similar to last year, the Dorset Tea Unit is traveling the breath and depth of the Jurassic […]
British Land, joint owners of Meadowhall, has announced continuing investment as five major retail brands take inspiration from the redesigned centre and commit to significantly improving their own stores. River Island, Ted Baker, Footasylum, Primark and Molton Brown have invested a combined £6 million in improving the design and function of their stores at Meadowhall. […]
EPOCH making toys – the company behind collectible toy brand Sylvanian Families – is launching its new Town range by creating the world’s smallest fashion show, unveiled on Thursday 22nd March at Hamleys Regent Street. A UK-wide experiential roadshow tour with intu shopping centres will follow in April. The fashion stunt, devised by Bath-based agency Highlight PR, comprises two […]
Growing retailer Skinnydip has rolled out standalone stores at five intu centres to promote its brand and take advantage of their high customer footfall. The new stores at intu Trafford Centre, intu Lakeside, intu Watford, intu Victoria Centre and intu Chapelfield are among 12 openings for Skinnydip since 2017. The accessories business was set up […]
intu is once again on the hunt for entrepreneurs to work with as part of intu Accelerate. The incubation programme, now in its second year, aims to develop young businesses with fresh ideas that will help shape the future of the retail and leisure market. Following on from last year’s success, which saw robots in […]
To mark the UK unveiling of Volvo’s brand-new XC40 this week, the Swedish car brand is hosting a nationwide launch event – providing the first opportunity for people to see the critically acclaimed model. Taking place on Thursday 22nd February, the event, which is being delivered by experience agency TRO, will see around 100 retailers […]
For the official launch of their first UK Flagship store – L’Occitane invited beauty editors, industry influencers and special guests to experience their new multi-sensory retail space on Regent Street, London. Designed by UXUS, the concept store was created with the vision of producing unique and luxurious experiences that allow customers to explore textures, tastes, […]
Mercedes-Benz Vans UK Ltd has appointed experience agency TRO to deliver its first ever lifestyle retail outlet. Set within Manchester’s renowned Intu Trafford Centre, the Pop-Up Store opened its doors on Monday, and showcases luxury pickup, the new X-Class – in addition to a Vito and a Marco Polo campervan. The store features interactive touch screens, […]
Pip & Nut is hosting a pancake pop up at Whole Foods Kensington on and ahead of Shrove Tuesday. The instore takeover will offer sweet and savoury pancakes throughout the day with the first 100 during every ‘Happy Hour’ on the house. All four pancakes on the menu are l made from Pip & Nut’s […]
The shop took centre stage in trendy Hoxton from Thursday 30th November until Sunday 3rd December. Kalettes, a natural cross between kale and brussels sprouts brought the brand to life at Hoxton’s Railway Arch, Geffrye Street, London during early December. The store was inaugurated with an evening event that gathered food bloggers and journalists. Bridget […]
Tribal Worldwide London has announced the launch of an integrated campaign for kitchen retail specialist, Wren Kitchens. The ad, entitled “your kitchen, our heart and soul” reflects on Wren’s unique business model – owning the end-to-end process from design through to fitting. Darren Savage, chief strategy officer, Stuart O’Neill, creative director and Will Gibb, business […]