A pop-up shop in Birmingham’s prestigious Bullring & Grand Central is set to create excitement next weekend as one of YouTube’s most-watched children launches the first ever branded store in the UK.
The pop-up, open on Saturday 22 and Sunday 23 September, celebrates the launch of ‘Hearts by Tiana’ – a new range of clothing and merchandise from the 10-year-old YouTuber, who currently boasts over 12 million YouTube subscribers on her channels ‘Toys AndMe’ and ‘Tiana’.
Usually only sold through her online store, fans will be able to see and buy brand new products from Tiana’s “Hearts By Tiana” range. Additionally, there will be limited edition items that will only be available to purchase over the pop-up weekend.
The store opens ahead of the forthcoming ‘Hearts By Tiana’ stand where once again, Tiana sets the record of being the first YouTuber to take their own dedicated stand at Brand Licensing Europe.
Ian Shepherd of brand owner The Social Store said: “The ‘Hearts By Tiana’ brand has launched with a bang online. With so many of her fans keen to see and buy more, we wanted to create a physical store to showcase the range of products.”
The store will open from 9am to 8pm on Saturday and 11am to 5pm on Sunday, and Tiana will be appearing at intervals throughout the weekend offering fans a chance to meet their favourite YouTuber!
Tiana will be joined by her supportive family throughout the weekend.