News Tag Archives: Instore

Smart LED delivers full AV fit-out to second Missguided retail store in Bluewater

After delivering a highly-effective LED installation for Missguided’s flagship Westfield Stratford store in November 2016, Smart LED has once again pushed boundaries and delivered an installation of full digital signage for Missguided’s new Bluewater shopping centre store. Originating as an online retailer, Missguided launched their first highly-anticipated flagship store at the Westfield Stratford City shopping centre […]

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Purple Creative and Glenfiddich create interactive VR tasting for Global Travel Retail

  Glenfiddich and creative agency Purple Creative have created an interactive virtual reality HTC Vive whisky tasting experience called ‘Glenfiddich Virtual Infinity’ in airports around the world. The tasting allows visitors to virtually discover the infinite layers of flavours in each of Glenfiddich’s three Cask Collection whiskies and write their own 3D tasting notes in […]

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Blackjack helps Stolichnaya promote signature Stoli Mule to cosmopolitan travellers at London Gatwick

Blackjack Promotions has been working with Stoli Group’s flagship brand, Stoli vodka, on a campaign at London Gatwick Airport, targeting Legal Drinking Age (LDA) active ‘cosmopolitan’ travellers with samples of the brand’s signature serve, the Stoli Mule, as well as the opportunity to taste Stoli Elit and Stoli Gold. Blackjack delivered full production and installation […]

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YR Live launch Spongebob customisation booth at the Wonderland Shop

As part of a year-long Spongebob Gold campaign, the Spongebob Gold fashion collection was available from 18th May at the Wonderland Shop at 192 Piccadilly, London and online. The retail launch of the fashion line was celebrated with a launch party and late night shopping event featuring DJ Jodie Harsh. YR Live powered the experiential […]

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The Market Creative lands New Balance brief

The Market Creative has been appointed to develop a summer sale campaign to run in New Balance stores and outlets across Europe. A marketing toolkit will be developed to include window displays, digital assets and in-store communication materials. Campaign materials will be translated into French and Italian for distribution in 28 New Balance stores and […]

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Caffè Nero dials up in-store theatre

Caffè Nero’s baristas will be giving bartenders a run for their money from this month when they shake up softtails to order for the first time that offer further choice for calorie counters.  The new Caffè Nero Shaken range presents four flavour combinations: two zero calorie Iced Teas and two reduced sugar Lemonades.  Caffè Nero […]

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Electric Car Experience to join centre:MK under £9M government funding

Joint owners AustralianSuper and Hermes Investment Management, the £30.6 billion manager committed to delivering holistic returns – outcomes for its clients that go far beyond the financial, has announced that centre:mk will debut Milton Keynes Council’s Electric Vehicle Experience Centre (EVEC). The EVEC launch comes as part of the wider Milton Keynes Go Ultra Low […]

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PervasID launches near -100 per cent detection RFID ceiling tile reader

PervasID has announced the next generation flat ceiling tile antenna reader system, Space Ranger 9200. This game changing solution delivers the world’s first near-100 per cent accurate wide-area passive RFID detection in real time.  The result is that now retailers, hospitals and other industries can see the stock that they have throughout a store or […]

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Momentum Instore presents new tech at RDE 2017

Momentum Instore is launching a new technology package at RDE. Bringing a connected approach to estate management, the new technology acts as a business enabler – allowing retail businesses to cut the admin and focus on the value-add. The technology combines smart data gathering with realtime reporting to automate project and business management across all […]

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FormRoom launches Fenty by Rihanna collection with immersive retail pop-up

To celebrate the launch of the ‘Fenty by Rihanna’ SS17 Collection FormRoom worked alongside PUMA to design, produce and install a series of pop-ups across the UK and Europe, at retailers including Selfridges, Offspring, JD Sports and Lifestyle Sports. Taking inspiration directly from the catwalk show, which Rihanna as Creative Director describes as ‘Marie-Antoinette at […]

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The Bridges installs bullet time rig for Sunderland runners

Runners taking part in the Sunderland 10k can have a unique reminder of the day – thanks to state-of-the-art camera technology. On Sunday 7 May the city’s Bridges shopping centre is installing a bullet time rig for the day – one of only two in the UK – which captures 360 degree imagery in a […]

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Porsche Life store opens at Liverpool One

Grosvenor Europe (Grosvenor) has announced that Porsche has opened its Porsche Life installation on Liverpool ONE’s Peter’s Lane.  The 3,000 sq ft pop-up will be open until June 4 2017. The interactive store has been designed to immerse visitors in the Porsche brand.  Gesture control screens reveal the world of Porsche and the store also […]

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Fairy’s new digital installation shows the power of a single drop

Fairy wanted to come up with an engaging way to showcase its unique mileage messaging: ‘one drop of Fairy has the power to last and last.’  With the help of their lead creative agency, Publicis New York, they built a larger than life art installation to show just how far one drop of Fairy Liquid […]

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Amplify visualises sonic food for SONOS, Spotify and Selfridges Pop-Up

Amplify has been tasked by SONOS to create an ultra-slick Selfridges window installation that celebrates the brand’s partnership with Spotify by translating a digital playlist into the physical world. To mark the fact that the SONOS x Spotify partnership is the official music provider for Selfridges’ wastED London pop-up (a restaurant featuring menus based on […]

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Smartbox selects TeamHaven in Pan European deal

TeamHaven has been selected to manage Smartbox’s European retail field account managers who help to increase product sales across their major retailers in Europe. Smartbox required a solution more suitable than a classic CRM system to both manage their field team and be capable to operate within the complex retail channel. TeamHaven was selected to help […]

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P&G creates VR experience for latest Gillette ProShield razor launch

Procter & Gamble has launched its latest Gillette razor with an in-store virtual reality experience at supermarkets and pharmacies across Australia. Designed by BEcause, the Gillette ProShield VR Experience aims to give Australian men an entertaining and immersive insight into the new razor, which features dual lubricating strips before and after the blades. It is […]

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Momentum Instore showcases expertise at RDE 2017

Momentum Instore will present its range of services at RDE 2017, showcasing its installation expertise, asset tracking and store survey capabilities. Also on show will be the company’s latest reporting technology, including Momentum’s proprietary app for complete, real-time project transparency, its rapid retail response service and the newly introduced My Estate feature.  As Momentum Instore […]

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BMW partners with Selfridges for sustainability initiative

BMWi has announced a partnership with Selfridges to coincide with the store’s first creative campaign of 2017, ‘Material World’, which aims to educate consumers on how people can work together for a more sustainable future in retail. BMWi represents a new understanding of premium that is strongly defined by sustainability, and as such, is a […]

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National Stationery Week launch competition aimed at retailers

Retailers are being encouraged to show off their stationery displays  to support National Stationery Week, boost sales and remind customers that everyone needs stationery in their life. Calliope Gifts in Dorking experienced a 111% increase in stationery sales during National Stationery Week, which continued above normal levels for over three months afterwards. This year National […]

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Smart LED delivers LED installation to Missguided flagship store

Smart LED, a subdivision of audio visual supplier Smart AV, has delivered a full digital signage installation for the opening of Missguided’s new flagship store. Missguided, founded by Nitin Passi in 2009 as an online women’s fashion retailer, launched its first physical store in Westfield Stratford in late Novemeber. Smart LED installed two giant 3.9mm […]

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MARS Events appointed by Danone UK for Activia relaunch experiential.

Mars Events has been appointed by Danone UK to conceptualise, produce and activate a targeted shopper brand experience to announce the relaunch of its Activia yoghurt brand. Centred around its core message of “Start your day your way” the experience allows supermarket shoppers to try the product by choosing a number of different breakfast combinations […]

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Rockar’s fashion industry inspired Jaguar Land Rover store opens at Westfield Stratford

Rockar has launched its new Jaguar Land Rover store at Westfield Stratford.  Situated on The Street, adjacent to M&S, the store is an innovative new way for consumers to experience the Jaguar and Land Rover brands, and complements the two digital click-to-buy websites launched by Rockar last month. The new Westfield Stratford store reflects the […]

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B&D creates dramatic Selfridges window installation for LG

Brand & Deliver has designed and installed dramatic window displays at Selfridges Oxford Street for technology giant LG, paying homage to Shakespeare on the 400 year anniversary of his death. LG has collaborated with American graffiti artist JonOne to create a range of portable Bluetooth speakers exclusive to Selfridges, being showcased in the 3D vitrines […]

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T2 team up with Rich Brothers to create Autumnal Wonderland

Loose leaf tea experts T2 and Chelsea Flower Show winners the Rich Brothers have joined forces to create a living garden installation in T2’s Chelsea store this September. The green fingered duo will be creating the installation to mark the launch of Veggie Patch, a new range of vegetable-based teas, by turning the Kings Road […]

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Mercedes-Benz races back to St David’s

The St David’s Partnership, owners of St David’s in Cardiff, has announced that Sinclair Mercedes-Benz has returned for a second time to the centre to launch a pop-up showroom. Open until the end of August 2016 the 2,687 sq ft pop-up store is located on lower Grand Arcade, adjacent to Superdry. Visitors can view two […]

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intu creates a DC Super Hero summer with Warner Bros. Consumer Products

Shopping centre owner, manager and developer intu has teamed up with Warner Bros. Consumer Products for a takeover of its 15 shopping centres nationwide by some of the world’s most iconic Super Heroes. The UK-first partnership creates a series of free family-friendly events and activities for intu’s 35 million customers as Warner Bros. Consumer Products, […]

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Lulu Guinness and CO YO bring wellness to Covent Garden

Lulu Guinness has partnered with CO YO, the brand behind the UK’s first dairy-free coconut milk yoghurt, to curate a bespoke Pop-Up at the Lulu Guinness Store in Covent Garden. To coincide with Covent Garden Out of Hours, a late night shopping initiative running throughout July, Lulu Guinness, hosted an evening of wellness at the […]

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Virtual reality brings autism awareness to UK shoppers

Virtual reality has been used for the first time to increase the general public’s understanding of autism, with shoppers at intu Trafford Centre in Manchester donning headsets to experience a shopping centre visit from the perspective of an autistic child. Recreating the sights and sounds of a shopping centre as experienced by someone on the […]

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T2 and Selfridges join forces to launch in store pop-up tea bar

T2 Tea and Selfridges have teamed up together to create a one-of-a-kind T2 Tasting bar in the heart of Selfridges’ London Foodhall. Busy city goers can now quench their thirst with stacks of iced brews, mountains of Matcha and all kinds of teas on their doorstep, perfect for stopping by on the morning commute, a […]

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Noonah brings interactive mirror booth to Matalan shoppers

Noonah  pitched the idea of a Digital Makeover Mirror to Matalan’s event agency to provide an experiential activity at two of their stores. The Matalan VIP Event promoted  the Matalan’s VIP Black Card, a customer reward system which is attained by spending over £150 over 12 months in Matalan’s stores The concept included guests going […]

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TRO and Volvo prove the power of the pop-up

TRO has delivered two exclusive Scandinavian pop-up shops at The Oracle in Reading and Silverburn in Glasgow where the new Volvo S90 and V90 were unveiled to the UK public.  One week into the four week pop-up programme, end of activity targets had already been achieved – proving the “power of the pop-up” is set […]

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Arla Foods UK extends relationship with StayinFront

Arla Foods UK has extended its relationship with StayinFront, the Provider of mobile, cloud-based field force solutions for consumer goods. Arla deployed StayinFront TouchCG to its UK sales force to increase the efficiency and effectiveness of its field operations. Sales representatives can use the mobile dashboards, KPIs and data-driven selling tools to complete retail tasks […]

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Volvic Juiced launches £1.8m marketing campaign

Volvic Juiced is launching its biggest ever brand campaign and innovation launch. The £1.8m marketing campaign is focused on recruiting new consumers into the brand and supporting the launch of its new Volvic Juiced Tropical 50cl variant. The campaign was launched on May 9th and will run throughout the summer months. The campaign celebrates the […]

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#Hashtag and House of Fraser celebrate BAFTA Awards in style

Over the Mayday Bank Holiday weekend, five House of Fraser locations across the country played host to a first-of- it’s-kind Live Hyper-Lapse Instagram wall, to celebrate House of Frasers’s position as the title sponsor for the BAFTA Awards. Manchester, Bluewater, Oxford Street, Newcastle and Glasgow had screens in their display windows scrolling through Gifs, photos and hyper-lapse […]

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Blackjack Promotions launches newest venture in London Luton Airport

A key milestone in the exciting development plans at London Luton Airport took place on Friday 15th April, with LS Travel Retail UK & Ireland launching a range of incredible new brands in to its flagship Aelia store. Travel retail specialists, Blackjack Promotions, were on site to support many of these brands with staffing solutions […]

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H&M commission sfd, Pavegen and Projection Artworks to encourage shoppers to ‘think green’

H&M have commissioned sfd, Pavegen and Projection Artworks to kick-start World Recycle Week that runs from the 18th to the 24th April and emphasises the importance of implementing “clean thinking” in everyday routines. Joining to celebrate the launch is rapper M.I.A, who will be releasing her single, “Rewear It”, at the event. Projection Artworks, the […]

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Totem Innovation by Phillips Direct

The appointment of Russell Whitlock as MD announced in mid February by Phillips Direct has led to innovative new ideas. The Company has a range of Quick Change Display Totems in a range of sizes from A4 to 1600mm. The range is designed to accept standard printed, paper insert sheets containing a promotional offer or message and […]

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Brand Belief launch Wine Wise roadshow

After a two-year break, Get Wine Wise returns for a 4th time and will focus on wine knowledge, education and tastings across the 12 main wine producing countries. Providing consumers with key messages and more importantly the confidence to go into shopping outlets and proactively pick out a bottle of the grape juice without the […]

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intu brings in the new season’s fashion in style

intu is set to launch its first national campaign to celebrate spring / summer fashion. Following on from the success of intu’s first national Christmas TV ad, ‘come and play’, this latest campaign will see intu curate styles from retailers across its centres, bringing up to the minute high street fashion to its customers in […]

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The Lego Imagination factory visits Sainsbury’s this Easter

This Easter The Lego Imagination Factory is hatching in selected Sainsbury’s stores, inviting families along to help free the power of the Lego brick with their imagination. The factory will be popping up in the entrance of selected stores, with a Lego graffiti wall to encourage children to unleash their creativity , plus a seasonal build challenge. There will […]

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The Market Creative launches new store concept for Sharps’ Baker Street

The Market Creative has developed a new retail concept for Sharps’ flagship Baker Street store that aims to deliver a more playful and engaging experience for bedroom shoppers. The 2,900 sq ft store has been redesigned to capture Sharps’ brand values and ‘created with you’ proposition, bringing them to life through a series of stories […]

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Clear Channel wins Asda advertising contract

Clear Channel UK has been awarded the advertising contract for Asda stores following a competitive tender. The contract, which Clear Channel will take over in July, will see the complete digitisation of Asda’s advertising estate as Clear Channel reveals plans to convert 300 Asda Superstores and 200 Asda Supermarkets. The upgrade will see the installation […]

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