To mark the UK unveiling of Volvo’s brand-new XC40 this week, the Swedish car brand is hosting a nationwide launch event – providing the first opportunity for people to see the critically acclaimed model.
Taking place on Thursday 22nd February, the event, which is being delivered by experience agency TRO, will see around 100 retailers across the country simultaneously host attendees in their showrooms.
The event hospitality creative is centered on how simplifying and decluttering life can make people feel more fulfilled – much like Volvo’s products. The reveal event will feature a grand prize draw which will see one entrant win a Volvo XC40 R-Design, announced live on the night. In celebration of the state-of-the-art Harmon Kardon sound systems featured in the Volvo XC40, 100 runners up will receive a Harmon Kardon wireless sound stick.
Emma de Pfeiffer-Key, account director at TRO, said: “It’s exciting to be so intrinsic to the UK reveal of such a fantastic product. The compact SUV segment is certainly a significant one, and we look forward to helping Volvo reach a whole new audience with this streamlined activity programme, driving footfall to retailers across the country.”
Amy Lees, product marketing manager at Volvo Car UK, said: “The XC40 represents Volvo’s progressive mindset and Swedish design creativity at its finest. We are incredibly proud of it, and therefore wanted to celebrate the UK launch with our retail network at the very heart of the activity.”