FMBE Awards Shortlist 2023

FMBE judges choose between 1 and 7 entries to shortlist dependent on the strength in depth seen in that category.

Cat A: Sales Campaign of the Year

CPM – Lucozade Alert


eXPD8 – Meiyume Retail Solutions 

G2 Marketing – Hisense

Instore – Wow Hydrate Water

Powerforce – Pladis

Tactical Solutions – InComm

Verdict: Some very strong entries and an array of positive comments from the judges. This one was quite the panel splitter with four of the finalists being favourited by at least one judge.


Cat B: Retail Experience

Blue Square – Pure Electric

Energy – Louis Vuitton

G2 Marketing – Hisense

Instore – Glanbia

Link Communication – Kohinoor

Multiply – Listerine

The Producers – Lego

Verdict: An amazing array of quality approaches to the challenge of creating engagement at retail.

Cat C: Field Data Award

Clear Box Retail – ClearView – Multiple Brands

CPM – Liquid – Suntory

Elevate Global – Pokémon

FMI – Heineken

REL Field Marketing/ JDH Solutions – Hasbro

SmartSpotter/ JDH Solutions – Distill Ventures

Tactical Solutions – Reapp – Lindt

Verdict: Innovation in FMBE is strong. In a category which used to be dominated by similar solutions, nowadays there are a variety of new ideas and solutions.

Cat D: Instore Marketing

G2 Marketing – Hisense

Instore – IG Design

Meshh – Sky

PRL In-Market Solutions – Lucozade Sport

Verdict: Great to see such strong alliances making success stories in store.

Cat E – Most Effective Tactical Campaign


REL Field Marketing – Mondelez

REL Field Marketing – Weetabix

Tactical Solutions – Mars Wrigley

(Service Led)

eXPD8 – Tesco Books

REL Field Marketing – Mondelez

Verdict: Very strong finalists, with close contests for gold and silver in both parts of the category.


Cat F – Team of the Year

Field Sales

Elevate Field Marketing – Britvic

Instore – Glanbia

PRL In-Market Solutions – Irish Distillers

REL Field Marketing – Adidas

REL Field Marketing – Honor

REL Field Marketing – Weetabix

Tactical Solutions – In Store Sales Team


Brand Experience/ Sampling

Elevate Global – Waitrose

Fizz Experience – Costco

Hel’s – StoryTrails

Verdict: Team of the Year is back with a vengeance. There was strength in depth in FM and three of the best ever applications from Brand Experience teams.


Brand Experience Categories

Cat G – Most Effective Sponsorship Activation

Circle – Costa

Multiply – Loch Lomond Whisky

Wasserman – Mini

We Are Collider – Red Bull

Verdict: Following a tight first round of judging, the second phase saw a rare case of cohesion and clarity as a clear winner was unanimously found.

Cat H – Roadshow/Shopping Centre

Blue Square – Samsung

Circle – Costa

Dentsu – Nivea Sun

Freemans Event Partners – Coca-Cola

Hopper – BBC Radio Merseyside

The Producers – Lego

TRO – De’Longhi

Verdict: A true panel splitter with a number of potential winners in a high calibre category.


Cat I – Immersive Event (Mass Consumer)

Fusion – Nissan Formula E Racing

N2O – Coca-Cola

Sense – Haribo

Strata – Peugeot

Trafford Centre – Pokémon

Verdict: The highest scoring category this year, in what was a very welcome return for immersive events across the industry.  A proper showcase of brand immersion.

Cat J – Immersive Event (Controlled Audience)

Circle – CCEP

Experience 12 – Star Trek, Paramount+ 

N2O – Superdrug

Jackanory – Hyundai

Purity – Hiscox

TRO – Unite Students

We Are Collider – Waitrose

Verdict: A hard category to judge with some bold creative solutions and some highly polished agency-brand relationships.


Cat K: Integration/ Amplification

Fusion – Nissan Formula E Racing

Hopper and Clarion Communications – Aldi

Hopper & Smarts Agency – World of Jumanji at Chessington World of Adventures

The Producers –

Verdict: A mix of budgets gave judges plenty to think about in four very well presented entries.


Cat L – Digital/ Technology

Blue Square – Samsung

Circle  – Costa

Experience 12 – Star Trek, Paramount+ 

Strata – Peugeot

We Are Collider – Red Bull

Verdict: A great year for the category, very good quality but with a clear winner emerging.


Cat M – People Powered

Elevate Global – Cannes Lions Festival

Fizz Experience – Costco

N2O – Superdrug

Verdict: These 3 submissions all hit the brief with great logistics driving the people powered success stories.

FM&BE Categories

Cat N: Brand Ambassador of the Year

Consumer Sampling/Demonstrating/ Exp/ Digital

Danielle Watts – REL Field Marketing – Adidas

Hanad Abtidoon – Blue Square – Samsung

Hugh McMahon – REL Field Marketing – Panasonic

James Hazell – REL Field Marketing –  Honor

Marlon Moore – Purity – Various

Parinjay Maisuria – Fizz Experience – Costco

Verdict: A very close battle for gold and silver emerged in this one.


Field Sales & B2B Events

Adam Golightly – REL Field Marketing – Weetabix

Amber Connolly – Elevate Field Marketing – London Essence

Lewis Harrision, Powerforce, Haribo & Molson Coors

Michelle Edis – Elevate Field Marketing – London Essence

Seb Garner – Green Field Marketing – Royal Canin

Shirley McKillop – REL Field Marketing – Mondelez

Steve Parry – Instore – Glanbia

Verdict: Still being judged as it  was one of the closest categories of all, as it has been for a few years. All won praise from the judges. The winner is still being decided from five front runners.

Cat O: Small Scale/ Local

Blue Square – EEBT

Energy – Currys

GottaBe! – Dorset Tea

Hopper – BBC Radio Merseyside

Hopper & Smarts Agency – World of Jumanji at Chessington World of Adventures

Verdict: Some deft, creative, imaginative and resourceful finalists.


Cat P: Product Launch/ Relaunch

Blue Square – Samsung

Green Field Marketing – KP Snacks

PRL In-Market Solutions – Velo

The Producers –

Verdict: The category didn’t see its usual strength in depth but the finalists revealed much of the full range of abilities that FMBE agencies provide and a very good gold and silver emerged.


Cat Q: B2B/B2E

Blue Square – HP

Brand Brewery – DHL Express

Circle – CCEP

Settimo Piano – Acinque

TRO – Anthropy

Verdict:  This new category saw some teambuilding events adding to an exciting mix that proved to be a buzz to judge.

Cat R – Creative

As there was one stand out FM and one stand out BE entry in the category our judges decided to leave a shortlist of two to be debated for gold, silver or bronze award status.

REL Field Marketing – Weetabix

The Producers – Lego

Verdict: Two stand out campaigns for two brands that really know about engagement.

Cat S – Stand/ Display Unit

Circle – Costa

Custodian – Valeo

Hopper & Clarion Communications – Aldi

N2O – Tesco

Verdict: Four very different stand/displays meant we saw a number of different takes on effectiveness.


Cat T – Operational Success

Circle – Costa

eXPD8 – InComm

eXPD8 – Tesco

Option One – Orange

Powerforce – Pladis

SmartSpotter – PPL PRS

Willow Park – Cisco

Verdict: The category was a real eye opener for our judges with many enjoying these great ‘make it happen’ campaigns. This was a challenging shortlist to get on to and a close call to find a winner.

Cat U -Professional Agency Management


Powerforce – Castrol

Fizz Experience


Green Field Marketing


Tactical Solutions

Verdict: Impressive stuff, with a mix of broad and specific solutions to mull over.

Cat V – Special Award: Evolving Brand Relationship

Brand Experience

Circle – Costa

Fizz Experience – Costco

Meshh – Sky


Field Marketing

Cosine – BT Sport/ TNT Sports

Green Field Marketing – Boost Drinks

REL Field Marketing – Weetabix

Tactical Solutions – Mars Wrigley Confectionery

Willow Park – Cisco

Verdict: These are all proven winning relationships, so unsurprisingly an immensely impressive array of finalists in a special category that celebrates the value of positive cycles.

Cat W – Campaign of the Year

Finalists are announced live on awards night.


Cat X: Field Marketing Agency of the Year 





PRL In-Market Solutions

REL Field Marketing

Tactical Solutions


Cat Y: Brand Experience Agency of the Year

Blue Square




The Producers


We Are Collider


Cat Z – International (Overseas) Agency of the Year



Verdict: Two great finalists in a category that we hope will build from its start this year.