FMBE Awards – Syon House, September 2019
Field Marketing and Brand Experience Magazine and Awards
You’ll find plenty about the awards on this site. They are established through 12 years as the leader in championing field, retail and live experiential marketing. The night is the industry networking party of the year attracting the biggest and best brands and agencies.
About Field Marketing (FM)
Field marketing is the single most important part of a brand’s sales and marketing investment.
Field marketing is a strategy that deploys teams of sales and marketing professionals supporting your brand to make sure you gain the greatest possible presence and can leverage and negotiate competitive advantage directly with retailers, shoppers and consumers:
– At retail
– At any other point of sale
– At live events
– In combination with digital and online
Field marketers may use any strategy to achieve your brand goals though typically will use skills such as:
– Field Sales
– Merchandising and Compliance
– Retail and Sales Training
– Mystery Shopping and Event Evaluation
– Product Sampling and Demonstration
About Brand Experience (BE)
Live brand experiences, often called experiential marketing, use live events in combination with other media to directly impact consumers, shoppers and event visitors and generate results including sales, brand or product advocacy, brand recall, word of mouth recommendation, social media advocacy, market insight and advertising content.
Like field marketing, brand experience often deploys teams of brand ambassadors who communicate brand values face to face and require operational and logistical expertise to allow the creative communication to flourish. Often coupled with digital marketing, brand experience is fast growing and continually innovating.
Brand experiences may include anything from mass consumer roadshows through to brand hosted events, sponsorship activations and PR stunts.
About us (FMBE team)
FMBE exists to champion best practice in FM&BE disciplines and to help clients to select and get the best results from leading specialist and integrated agencies, and their suppliers in the sector.