Guests to Thorpe Park currently have the chance to step inside the Byer’s House and play spooky games courtesy of this blockbuster brand experience delivered for the brands by N2O. The experience, featured in our news, runs until 2nd November.
David Gibbons, director, IMP, discusses the value of simple human interaction In experiential marketing, simplicity can be underrated. While data dashboards, digital funnels and (flippin’) Ai grow more complex, consumers still experience brands through moments. And that’s why at iMP we believe the most powerful and effective brand activations don’t rely on ’the algorithm’… they […]
One of the great privileges of running FMBE for 25 years and the awards for 21 years has been to see young entrepreneurs making new businesses, advancing them and coming of age. That’s what this moment felt like, seeing MD Tomasz Dyl present the new offices for GottaBe! to a mixture of friends, industry connections […]
Frank Wainwright met James Henry, CEO to hear about the rise and rise of retail activation and multichannel integrated agency IMA. Photos taken during Frank Wainwright’s shopper vist to the adidas flagship store where IMA is the activation partner. As an agency IMA, the global agency based in Leeds, came onto my radar through its […]
Frank Wainwright went to the Fanatics Store to meet Anthony and crew and to see the influnece of agency Agile Retail in action. Buckingham Palace – tick – Madame Tussauds – tick – Tower of London – tick – British Museum – tick – St Pauls – tick – Covent Garden – tick – Fanatics […]
Jack Lamacraft, Global MD, explains the approach that The Park is taking in order to have an experience-focused culture within their agency. With a growing number of brands embracing the power of experiential marketing, it’sincreasingly important for our teams to be one step ahead if they want to deliver the bestwork. But this can’t just […]
When FMBE heard that Smyle had been busy with activations around Wimbledon – one at the tennis tournament and one with a tennis theme at Covent Garden. We thought it would make a nice snapshot of how an agency of scale operates on as events go live. So here is the interview as told to […]
by Joel Kaufman, managing director, Link Communication Too often brands and their agencies lose sight of the fact that the purpose of sampling is to create measurable sales growth for the brands; not just to give products away. This is a common criticism of many mass reach sampling campaigns around London’s busiest stations. Many well-meaning […]
by Bronwyn Evans, Operations Director EMEA, Sparks We only understand the difference we make if we measure it. Sustainability is now a business imperative for the events industry rather than a buzzword. While events have historically been associated with wasteful practices, single-use materials and a “build-and-burn” culture, the industry is now at an important inflection […]
How to engage fans as the ultimate personalities of tennis are leaving As the legends of tennis – Federer, Serena, Nadal and Djokovic – fade from the main stage, the sport faces a pivotal challenge: how to keep fans captivated when the familiar icons are no longer the headliners. For years, these personalities haven’t just […]
In the wake of the Monaco and Imola F1 GPs, we learnt that Elevate Global had contributed Imola Monaco These are high prestige events and exacting locations. FMBE asked the Elevate team to tell us about how they work for motorsport around the globe. Motorsports events rely on precision, speed, and seamless execution – both […]
On 15 May, San Miguel proved that Spanish summer isn’t just a place – it’s a mindset. The Spanish beer brand teamed up with Mixmag to throw the UK’s most daring event of the year: Fly San Miguel, the first party where showing up with a valid passport could land you on a flight to Ibiza. Held at Number 90 […]
PrettyGreen is the agency behind a growing series of Peppa Pig activations that blend storytelling and real settings – with Good Morning Britain(GMB) leading the media coverage. After her pregnancy reveal live on GBM at the end of February, stage 2 activated with a gender reveal at Battersea Power Station on April 25th. The iconic […]
What were the client’s specific objectives for Sparks? Michelob Ultra’s objective was to create a brand toolkit that could be activated for fans in all Copa America tournament stadiums, showing up in a big way for the key games. What was the inspiration for the design? The intention behind the traveling kits was to create […]
At a time when the automotive sector is under global pressure, shopper targeted car promotions – with high test drive outcomes – could be exactly the fillip car brands need. The recent Maison 5 event at Future Stores combined style with substance, a brand promotion that was designed to take this new promotional space and […]
As the spring workload intensifies, Ali Wallace, Founder & CEO, DNA Recruit, discusses how to secure the right expertise. Scaling an agency is exciting, but it also presents you with a unique set of challenges. You’ve got the work, the clients, you’re pushing into new markets, new service lines, and maybe even new countries. But […]
Imaginaton and Ford offered to share their case study from July 2024 with FMBE. Here it is: ABOUT THE PROJECT How can mandatory sales training be made engaging and memorable for Ford salespeople? By designing a gamified experience that captivates the audience through friendly competition, making learning more dynamic and rewarding. CHALLENGE Ford presented Imagination […]
By Frank Wainwright – FMBE At this year’s FMBE Awards, as usual we presented two Agency of the Year Awards, one for Brand Experience – recipient N2O – and one for Field Marketing – recipient Powerforce. These two agencies share a few things in common, sound business principles that have created a platform for dynamic […]
Experts reveal their 12 tips of Christmas to help stores maximise sales Experts from Green Field Marketing Solutions, a specialist outsourced sales and merchandising company, have put together the essential list of 12 things retailers need to know this Christmas to maximise sales and profits in their stores. “We’ve been working in the FMCG space […]
This summer The Samsung Galaxy AI Bus Tour has been unmissable. There have been two double deckers on tour. Bus One finished its tour in London this month, whilst Bus Two still has a few more dates left, currently visiting Freshers events at university before culminating at a busy city centre location with dates up […]
Rob Hicks, CEO, C-Screens witnessed a cultural shift to communal viewing this summer In the summer of 2024, the weather was tepid at best, but the sports scene was ablaze with the Paris Olympics, Euro ‘24, T20 World Cup, and the Wimbledon Championship among many other landmark events. This confluence of events did more than […]
Goodwood Revival presents a unique chance for automotive brands to dip into their heritage whilst keeping the future very much in view. FMBE’s Frank Wainwright went along to the show to find out how TRO, together with clients BMW and Mini delivered that. Goodwood Revival has become an important date for many automotive brands and […]
By Christopher Booker, New Business and Marketing Director, TRO Manage to get Oasis tickets? Make it to a Taylor Swift gig? Fandoms have been very much front and centre in the news this summer, but nowadays, they extend way beyond the traditional territories of music and sport. From Disney diehards to Air Max collectors, SKIMS to […]
Once upon a time, in about 1997, I interviewed Peter Mandelson about his ambitions for Britain in the shape of the Millennium Dome, then under construction and belittled by political opponents as a White Elephant and a Tacky Theme Park. Once upon a time The Eiffel Tower project troubled notable Parisiens because the ‘metal asparagus’ […]
With the 2024 UEFA European Football Championship underway and the Paris Olympics coming in August, this summer is shaping up to be a true Summer of Sport. According to Mintel’s UK Sporting Events Market Report, 63% of UK Brits are expected to follow one or more sports during 2024. Over the years we have seen […]
Frank Wainwright travelled to Brighton. Brighton doesn’t have a cathedral so it is not a part of Frank’s Big Tour of England route, so we’re not going to the city this summer. Brighton has a huge role to play in the brand experience sector, so getting there ahead of the tour was a must. Frank […]
Agency Sledge has announced a new report: Events And Content Must Go On: Insights and Soundbites to Overcome Lead Time and Budgetary Challenges. Designed to arm industry professionals with the tools to navigate these current times, it reveals firsthand lead time figures, based on Sledge’s own projects, analyses those factors impacting them, delves into solutions […]
Richard Lloyd-Williams, Managing Director of integrated sampling agency Flavor has just become the first agency of its type to gain BCorp status. In this article he looks at the chellenging area that is sustainable sampling in FMCG and talks to a selection of three brands about the key challenges – and how they meet them. […]
Link Communication in Leeds has enjoyed a strong start to 2024, and as FMBE’s recent visit to their expanded premises at HQ proved, the feeling at the agency is very much all systems go ahead of this summer. Much of the expaned offer from Link is coming through the new production facilities overseen by direct […]
Link Communication’s Joel Kaufman looks ahead at some of many varied options for connection your brand to this year’s sporting selection. Obstacle Courses and Endurance Extreme endurance races like Tough Mudder, Total Warrior or other events like them attract dedicated fitness fanatics and thrill seekers. These nationwide events bring in over 20,000 runners per event […]
from Ocean Outdoor With the UEFA men’s Euros just around the corner, followed by Wimbledon and then Paris 2024, this summer’s bumper sports schedule offers brands multiple ways to reach and engage with the UK’s army of fans. As England and Scotland head to Germany, Ocean will broadcast highlights of the UEFA group stage matches […]
Take a look at PrettyGreen’s sports insight as this summer of gerat events gets into gear. Consumer Trends and the Active Landscape Sport is attracting greater attendances both in terms of viewing and participating. And whilst sport remains a male dominated culture, the fastest growth areas are often women. The European Athletics championships are happening […]
My recent visit to the Champion’s League Festival in Trafalgar Square was hosted by TRO. True, I could have just walked in to this free appetiser slice of our summer of sport, but the invitation gave me a guided tour with Chris Booker, TRO’s new business and marketing director. That was definitely worthwhile as there […]
Twilight Trees came to our notice last year when Fusion’s wonderful event and FMBE award winner with Nissan, featured their Japanese blossom installations evoking a crucial part of the event’s special atmosphere. In the last few years Twilight Trees have been a key component of activations for a set of brands and retailers for whom […]
by Andrew Bodwick, head of agency and brand, SpaceandPeople On-site insight: Clothing retailer pop-up shop sees 77% more visitors in Liverpool compared to Manchester When I was at the Brand Experience 360 event in April, a speech by Olivia Rayner, Creative Director at Sense Marketing, left a big impression. Rayner highlighted the loneliness epidemic seen […]
by Julian Cordy, CEO of Field Sales Solutions In today’s dynamic marketplace, where consumer demands are ever evolving, the role of field marketing services has never been more crucial. As CEO of Field Sales Solutions, I am deeply committed to ensuring that brands receive the highest level of support to drive sales and enhance customer […]
It was welcome back to ‘I’ll be back’ as The Arnold Sports Festival UK returned, drawing 30,000 sports enthusiasts to the NEC. The event also debuted US brands Darc Sports and Young LA with activations built by Equinox. The Arnold Sports Festival UK made a triumphant return to the NEC Birmingham over the weekend of […]
New data from Brand Finance reveals that smaller UK brands are punching above their weight, outshining nation’s bigger brands in terms of brand strength Five out of the top 10 strongest brands in the UK have a brand value of less than GBP900 million, according to new data from Brand Finance, the world’s leading brand […]
Located at Westfield London White City, the Skin Rescue Lab ran from 19th to the 21st April 2024to drive brand awareness and conversation around clinically proven, organic, and natural skincare. Ahead of this event, Claire Bories-Azeau, Managing Director, The Organic Pharmacy commented: “This year, as we launch our brand “refresh”, out-of-home activations are the perfect […]
Quarterly Event and Brand Experience Industry Recruitment Trends: January – March 2024 You Search & Select, the leading senior specialist in event and brand experience industry recruitment is pleased to share its newest quarterly report on recruitment trends for January to March 2024. Founder and Fitabilty® Recruiter, Robert Kenward, is uniquely placed to gather intel […]
It’s been just over a year since FMBE joined in the welcome of Andrew Orr to the helm TRO after 17 years of rising through the ranks with an interview to mark the occasion. It was an interview included his stated wish to bring the agency to agency of the year status as the next […]
Frank Wainwright toured Manchester’s Trafford Centre and caught up with FMBE industry expert, Bruce Gardner, brand experience manager, Pradera Lateral, for a tour that showed a renwed purpose and energy emerging under Pradera Lateral’s guidance. Spoiler Alert: The dark days of Covid and the failure of the previous management, intu Properties are long gone. Since […]
by Frank Wainwright. Cultivating Community was presented at Shoreditch Motel Studios on Wednesday 20th March at an event hosted by agency Seed. (News story for context https://fieldmarketing.com/news/seed-launches-cultivating-community/ ) As a 50+ yo white male, writing about youth communities is a potentially risky business. Some of these communities have risen up in reaction to the critical […]
by Frank Wainwright. Photographs courtesy of SpaceandPeople Specsavers’s playful marketing continues with the van stuck on rising bollard stunt, delivered by Specsavers Creative with Grand Visual and brand experience events business Ann Squared, in the castle area of Edinburgh and then extended to Liverpool One this Easter weekend. This stunt really works – it plays […]
FMBE’s Frank Wainwright talked to Live’s Leyton Ede about staffing and the agency’s environmental allegiance to SkootEco. Presentation – Live’s carbon offset explained Doubling down on doing the right thing is a tenet of Leyton Ede’s brand experience event staffing business Live, an agency that emerged intact through the dark corridors of COVID having […]
Above – Live Tracker Feed during theTunnel Ultra 200, last 20 miles. Photo – top – David Miller “Followers” are all very well and good, but when ‘engagement’ is what you want to understand then a closer analysis is needed. In fact ‘follower’ is a pretty bad word for someone who genuinely takes an interest. […]
Pepsi rolls out first visual identity change in 14 years across 120 countries worldwide. The brand steps into a dynamic new era with a new look and exciting culture-first experiences across sports and music. The events for this have blended reality and digital to create content – FMBE’s Frank Wainwright has provided a thought commentary […]
written by Victoria Phillips – Commercial Sales and Marketing Director – RMG and Storey In field marketing, where every minute counts and every mile matters, prioritising sustainability isn’t just an eco-friendly choice—it’s a smart business move that can significantly enhance staff wellbeing. This article delves into our actionable strategies that not only reduce environmental impact […]
Written by Helen Hanson, Founder and managing partner From its humble beginnings, yep my bedroom in Streatham back in 1996 HEL’s (nee Hel’s Angels) was conceived not only to meet industry benchmarks but to redefine them. As the sole female founder (joined 7 yrs later by my fabulous business partner Kim Levine) I embraced the […]
Through the last couple of decades Andy Buck has become one of the best known faces of field marketing, field sales and brand communications, with a strong reputation for bringing energy, dynamism and innovation to this industry. Through 17 years at CPM he was most recently the Chief Development Officer there. Now he has been […]
The alliance between cultural and business innovation is often expressed metaphorically but rarely in bricks and mortar. My recent experience of Somerset House gave me the understanding that the building and its august heritage is used as a place to incubate and curate not just artistic talent but business innovators too. It is a place […]
Written by Laine Redpath “We are constantly trying to look at the wider perspective of what we do within the events industry and the language we use as the orators of our clients brands. Engaging with consumers is an evolving aspect of the job and changes just as the technology we use changes and the […]
Photography by Colin Baldwin Costa’s pop-up in Brunswick Square called the Unbelieva-bar is promoting the brand’s new hot milkshakes. The pop up has been created for Costa by The Circle Agency. The introduction of hot milkshakes has certainly got the fanbase chatting. Have we ever had to debate the difference between a hot chocolate and […]
The continuing upsurge in prominent events in the Middle East is no longer a phenomenon, but rather the expected outcome after many years of reputation building. Breakthrough moments are fewer and further between, making the recent series of milestones for Invnt all the more impressive. Invnt, an agency which presents itself as [INVNT GROUP] THE […]
Somerset House styles itself as ‘The Home of Cultural Innovators”. It is an iceberg of a venue, a big bit you can see, and a huge network that isn’t so ‘on show’. The bit you can see is a London landmark, glittering with historical opulence. On the surface it looks quite exclusive. The bit you […]
This category saw a fascinating head-to-head for gold and silver, and we have chosen to share insight from two very dynamic agencies. GOLD WaveCrest In this category the international agencies present one in depth case study together with an overview of how and why the agency is going places. From the winner we saw a […]
GOLD TRO The FMBE Awards evening just got better and better for TRO. 2 out of the 3 campaign of the year awards went their way as did a bronze with De’Longhi in the competitive roadshow category. In De’Longhi, Unite Students and Anthropy, TRO had already shown how the versatility and reach of brand experience […]
GOLD Tactical Solutions Whilst the B Corp recognition saw Tactical Solutions a clear winner for Professional Agency Management this year, it was evident that this was seen by the agency as a marker of sustained agency success. The agency has established itself as a major competitor in field sales, now adding a convincing story at […]
Gold winner: Clear Box Retail When Clear Box Retail took silver in our Field Data category it was notable that the agency was using data in a new way and by doing so had enabled work with field teams in the UK and US, using ClearView. After closer investigation FMBE discovered that Clear Box had […]
GOLD TRO – Unite Students (Immersive Events, Controlled Audience winner) SILVER Option1 – Orange (Operational Success winner) BRONZE TRO – Anthropy (B2B/B2E winner) You can read more about these campaigns in their individual win pages. The winner To see an immersive event roadshow win campaign of the year was great news for brand experience. It […]
GOLD REL Field Marketing – Weetabix The premise behind this special award category might have been written for Weetabix, the most consistently successful brand at FMBE since 2019 and they duly won with many reminders of their past achievements alongside the latest update for the past year – an update that had already proved strong […]
GOLD Fizz Experience – Costco Entrants can look back as far as you like to the origins of your relationship, but the focus of the paper should focus on landmark or highlights 2019-2023. This year’s special award was one that meant a lot to FMBE. It is our belief that our awards process has been […]
GOLD Tactical Solutions Professional Agency Management is a category that effectively asks, what was that crucial management decision that you made and, once you were going for it, how did that decision then change the performance, process or trajectory of your agency. For Tactical Solutions that decision was to go for B Corp status, and […]
GOLD Option1 – Orange It only took a phone call from Orange Poland to its long term Field Marketing agency Option1. That was enough to mobilise the team to set off immediately to set up refugee centres on the Ukrainian border as the first of 13 million Ukrainians fled the conflict with 8.2 milllion making […]
GOLD Circle – Costa The dopamine booth is an on trend, on budget and reusable asset for Costa that stood out at festivals this summer, both from its clear and compelling visuals and its simple but effective housing of an experience that added something extra to the festival experience. The booth was the centrepiece of […]
GOLD The Producers – Lego Lego City Missions are a product suite that allow kids to build with stories, not instructions. This campaign, called Mission to Mars was a surprise and delight activity that thrived off a creative brief for a creative product that generated a creative response. Our Creative category came up at exactly […]
GOLD TRO – Anthropy It was the launch of a brand, a concept and a movement. Anthropy’s stated purpose is to inspire a better Britain and in 2022 it launched with TRO in support, creating, curating, organising and moulding an event at the Eden Project that met the expectations of the boundless ambitions of the […]
GOLD PRL In-Market Solutions – Velo Nicotine pouch product Velo gained 25% market share in Ireland in just 10 weeks as PRL’s campaign headed into stores with a storm of speed and effectiveness in field sales and merchandising. Achieving 100% display compliance the team won the internal award from brand owner BAT, recognised in July […]
GOLD Hopper – BBC Radio Merseyside When the Eurovision party made its generational visit to Liverpool the city claimed the event and made it theirs. Anticipating and contributing to the BBC Radio Merseyside did exactly what a radio station should and commissioned a roadshow. With a 5-week, 5 destination roadshow and a tour budget of […]
GOLD Amber Connolly – Elevate Field Marketing – London Essence The brand ambassador category is one that our client judges love to get involved with and often request to come back to. In field sales in particular, where BAs are often working full time on strategic contracts there is an understanding that the best field […]
GOLD Marlon Moore – Purity – Various Brand Ambassador and Event Manager Marlon Moore was entered for this award after 10 years of using the experiential sector to back up and support his acting work. In this entry Marlon’s actor ability, to flick a switch as move between campaigns mean that the past year has […]
GOLD Elevate Global – Cannes Lions Festival Elevate showed its recruitment process to be agile, versatile and inclusive when producing staff for not one or two but three of the major social media companies at Cannes Lions Festival, a supremely important event for the brands, Pinterest, Meta and Tik Tok. In so doing they combined […]
GOLD Strata – Peugeot Strata’s second gold in as many years at FMBE, and this time it was with Peugeot. This was one of two campaigns that were in these finals that made successful use of London’s Outernet venue. Of the two, this campaign carried the day for its further use of technological engagement during […]
GOLD The Producers – Not On The High Street Going into a campaign armed with the strength of the agency group behind them, The Producers created the live aspect of this campaign that centred around NOTHS’ pop up FML store. Agencies PrettyGreen and What They Said also played vital roles in what was a great […]
GOLD TRO – Unite Students The category saw some exceptional events for major brands. All of the finalists showed winner potential. In spite of the quality that it was up against the gold winner came through relatively unscathed as it garnered support from all quarters. This campaign impressed by taking a simple idea and using […]
GOLD The Trafford Centre – Pokémon To celebrate its 25th anniversary, The Pokémon Company International and leading retail and leisure destination, Trafford Centre, partnered to create and deliver a global-first event – “Pokémon: Art Through the Ages” – an interactive experience celebrating the artistic styles and culture of the iconic brand since 1997. Pokémon was […]
About the £25,000 SpaceandPeople and valued space provider Network Rail combined forces to surprise and delight the winner of this category with a £25,000 award to use space at Network Rail. The award, and cheque, was presented to Blue Square by SpaceandPeople’s head of brand, Andrew Bodwick. GOLD Blue Square – Samsung This effectiveness category […]
Frank Wainwright, FMBE Awards, collected the award on behalf of Multiply and Loch Lomond Whisky, who could not attend GOLD Multiply – Loch Lomond Whisky The winner stood out in this category for delivering the clearest sponsorship strategy. The objectives for Loch Lomond setting out as an Open Golf sponsor had a very obvious connection […]
Presented by: Frank’s Big TOE and ONWRD. Frank’s Big Tour Of England is an extraordinary running amd storytelling tour of England for Summer 2024. The Tour covers 2000 miles on foot supported by a van. The van will be supplied by flexible transport supplier to the FMBE sector, ONWRD. GOLD Hel’s – StoryTrails Sometimes Team of the Year is […]
Presented by: Frank’s Big TOE and ONWRD. Frank’s Big Tour Of England is an extraordinary running amd storytelling tour of England for Summer 2024. The Tour covers 2000 miles on foot supported by a van. The van will be supplied by flexible transport supplier to the FMBE sector, ONWRD. GOLD REL Field Marketing […]
GOLD eXPD8 – Tesco Books Every Spare hand was required as eXPD8 prepared for launch day of the most hyped-up non-fiction book in publishing history. Spare by Prince Harry required 750 stores to be primed and ready for a heavily embargoed book launch, and equally ready for reassignment should any date change be necessary. The […]
GOLD REL Field Marketing – Mondelez The challenge of HFSS regulations seems to have acted as an effectiveness driver for many teams now working out how best to keep their brands front of mind. Staying best in class during the first HFSS Easter for a brand owner like Mondelez was business critical and saw the […]
GOLD Meshh – Sky Sky launched physical retail shops across the UK for the first time in 2020, bringing Sky’s TV, mobile and broadband products to the high street, with the first store opening in Liverpool on the 26th October, a departure from traditional retail, offering a new social hub for shoppers. The brand’s partnership […]
Sponsored by Bowimi: The award was presented to CPM/ Suntory by Dan Ghadimi from technlogy and data insight provider, Bowimi GOLD – CPM – Liquid – Suntory This outstanding entry and campaign of the year candidate was quite simply an excellent demonstration of the value of data and insight from multiple sources, in a process […]
Our second category (B) and it was a compelling one with plenty of variety GOLD – Link Communication – Kohinoor The gold winner went forwards to compete for Campaign of the Year after presenting a comprehensive justification of sampling and instore engagement, one that left no one in any doubt about the returns on investment […]
G2 Marketing take the stage to received the trophy from presenter Kerry Godliman Sales Campaign of the Year GOLD – G2 Marketing – Hisense One judge summarised this entry very astutely. “This campaign really demonstrates the value of supporting a relatively unknown brand instore with a well-trained and motivated sales team.” In this case study […]
Some great photos now in courstesy of Backlash for this long pop-up on the South Bank. The pictures tell the story of what looks to have been an eye-catching, engaging and interactive brand experience. Here’s the original news story, anticipating this event. [Backlash in our online directory]
We had one heck of a night, which is, as ever, thanks to the guests. Thank you to everyone for embracing the occasion. We’ll be setting up soon for next year, location in discussion, under wraps for now. Entry for next year will open soon too – to give anyone with peak Summer periods a […]
Kit Esuruoso is an award winning actor living in London. Kit has recently Won the Award for Best Actor playing in the nominated film ‘Akoni’ at the Australian Screen Industry and Network Awards. He recently finished Bonnie and Clyde at the Garrick Theatre in London and can be seen starring in the new thriller film […]
By Laura Chalcraft, Operations Director, Sledge We can gain a lot of inspiration from industries other than our own, especially those that champion creativity and push conventional boundaries, like many of us event professionals consistently strive to. One particular sector that has been leading the charge of late, is the world of fashion. In many […]
In the fast-evolving events industry, the recruitment landscape continues to adapt and transform. As we look back on the third quarter of 2023, You Search & Select founder Robert Kenward provides valuable insights into the industry’s latest recruitment trends and looks ahead to forecast trends for the next quarter. Event and Experiential Industry Recruitment Trends […]
FMBE’s Frank Wainwright spoke to Will Worsdell about his how he and his team have built brand experience agency The Park I’ve interviewed people before who grew up with parents as publicans and they seem to fall into two camps – the smaller camp is ‘people wary’, the larger, ‘people aware’. I asked Will Worsdell […]
We recently flagged up this imaginative CeraVe pop-up in Covent Garden by Backlash just before it went live. Here are the pictures: CeraVe brings Back to School pop up to Covent Garden with agency Backlash
Debate surrounding greenwashing through advertising is continuing as French energy company Total Energies comes under scrutiny as a sponsor of the Rugby World Cup. Sports sponsorship properties provide increasingly unique fanbase reach, especially through experiential activation. The demand to get access to these fanbases as a sponsor should be high. But sponsor supply is also […]
Is it better for grocery brands to sell or save their way through the cost of living crisis? Here, David Louis, sales and marketing director, Field Sales Solutions, justifies the bolder approach. Response to the cost of living crisis is causing a fundamental divide in field marketing at grocery retail. Two broadly different camps have […]
Chosen for FMBE by Experience12’s Founder and MD, Chris Whittle Minions in Minions – one of the first campaigns we undertook, I was possibly the only person in the industry to know of a small village in Cornwall called Minions – so we took the Minions there. Runescape 15th Anniversary – our first foray into […]
[Words and Pictures: Frank Wainwright] This year I have rarely seen brand experience promotions having so much appeal, especially outside London where audiences do not expect to be entertained as a human right and do harbour complacency. The Haribo Ball Pit in Bluewater, Kent is already a major attraction, with many participants finding the 15 […]
Words and Pictures: Frank Wainwright Frank Wainwright and Victoria Lloyd went to this summer’s Barcode Festival. Frank heard about the serious side of this wonderful event with GroceryAid’s Welfare Director Mandi Leonard, and was then challenged to sample the work of 30 different promotional teams in 3 hours between arrival and the main stage starting. […]
FMBE’s Frank Wainwright spoke to GottaBe’s Tomasz Dyl after his agency delivered a trio of activations at the festival As a celebration of Southeast Asia, Birmingham Mela’s musical and culinary celebration of the region and its influences is a joyful must on the calendar for many. This year’s headline sponsorship from Spotify marked the growing […]
In this blog, co-authored by Anton Jerges and Tracy Sorgiovanni, We Are Collider, the experiential pair look at shareable moments Brand experiences, when done right, should be emotional. What emotions do you want to instil in people to make them feel compelled to share something? What is it that makes an experience shareable? Behavioural science […]