Frank Wainwright toured Manchester’s Trafford Centre and caught up with FMBE industry expert, Bruce Gardner, brand experience manager, Pradera Lateral, for a tour that showed a renwed purpose and energy emerging under Pradera Lateral’s guidance. Spoiler Alert: The dark days of Covid and the failure of the previous management, intu Properties are long gone. Since […]
by Frank Wainwright. Cultivating Community was presented at Shoreditch Motel Studios on Wednesday 20th March at an event hosted by agency Seed. (News story for context https://fieldmarketing.com/news/seed-launches-cultivating-community/ ) As a 50+ yo white male, writing about youth communities is a potentially risky business. Some of these communities have risen up in reaction to the critical […]
by Frank Wainwright. Photographs courtesy of SpaceandPeople Specsavers’s playful marketing continues with the van stuck on rising bollard stunt, delivered by Specsavers Creative with Grand Visual and brand experience events business Ann Squared, in the castle area of Edinburgh and then extended to Liverpool One this Easter weekend. This stunt really works – it plays […]
FMBE’s Frank Wainwright talked to Live’s Leyton Ede about staffing and the agency’s environmental allegiance to SkootEco. Presentation – Live’s carbon offset explained Doubling down on doing the right thing is a tenet of Leyton Ede’s brand experience event staffing business Live, an agency that emerged intact through the dark corridors of COVID having […]
Above – Live Tracker Feed during theTunnel Ultra 200, last 20 miles. Photo – top – David Miller “Followers” are all very well and good, but when ‘engagement’ is what you want to understand then a closer analysis is needed. In fact ‘follower’ is a pretty bad word for someone who genuinely takes an interest. […]
Pepsi rolls out first visual identity change in 14 years across 120 countries worldwide. The brand steps into a dynamic new era with a new look and exciting culture-first experiences across sports and music. The events for this have blended reality and digital to create content – FMBE’s Frank Wainwright has provided a thought commentary […]
written by Victoria Phillips – Commercial Sales and Marketing Director – RMG and Storey In field marketing, where every minute counts and every mile matters, prioritising sustainability isn’t just an eco-friendly choice—it’s a smart business move that can significantly enhance staff wellbeing. This article delves into our actionable strategies that not only reduce environmental impact […]
Written by Helen Hanson, Founder and managing partner From its humble beginnings, yep my bedroom in Streatham back in 1996 HEL’s (nee Hel’s Angels) was conceived not only to meet industry benchmarks but to redefine them. As the sole female founder (joined 7 yrs later by my fabulous business partner Kim Levine) I embraced the […]
Through the last couple of decades Andy Buck has become one of the best known faces of field marketing, field sales and brand communications, with a strong reputation for bringing energy, dynamism and innovation to this industry. Through 17 years at CPM he was most recently the Chief Development Officer there. Now he has been […]
The alliance between cultural and business innovation is often expressed metaphorically but rarely in bricks and mortar. My recent experience of Somerset House gave me the understanding that the building and its august heritage is used as a place to incubate and curate not just artistic talent but business innovators too. It is a place […]
Written by Laine Redpath “We are constantly trying to look at the wider perspective of what we do within the events industry and the language we use as the orators of our clients brands. Engaging with consumers is an evolving aspect of the job and changes just as the technology we use changes and the […]
Photography by Colin Baldwin Costa’s pop-up in Brunswick Square called the Unbelieva-bar is promoting the brand’s new hot milkshakes. The pop up has been created for Costa by The Circle Agency. The introduction of hot milkshakes has certainly got the fanbase chatting. Have we ever had to debate the difference between a hot chocolate and […]
The continuing upsurge in prominent events in the Middle East is no longer a phenomenon, but rather the expected outcome after many years of reputation building. Breakthrough moments are fewer and further between, making the recent series of milestones for Invnt all the more impressive. Invnt, an agency which presents itself as [INVNT GROUP] THE […]
Somerset House styles itself as ‘The Home of Cultural Innovators”. It is an iceberg of a venue, a big bit you can see, and a huge network that isn’t so ‘on show’. The bit you can see is a London landmark, glittering with historical opulence. On the surface it looks quite exclusive. The bit you […]
This category saw a fascinating head-to-head for gold and silver, and we have chosen to share insight from two very dynamic agencies. GOLD WaveCrest In this category the international agencies present one in depth case study together with an overview of how and why the agency is going places. From the winner we saw a […]
GOLD TRO The FMBE Awards evening just got better and better for TRO. 2 out of the 3 campaign of the year awards went their way as did a bronze with De’Longhi in the competitive roadshow category. In De’Longhi, Unite Students and Anthropy, TRO had already shown how the versatility and reach of brand experience […]
GOLD Tactical Solutions Whilst the B Corp recognition saw Tactical Solutions a clear winner for Professional Agency Management this year, it was evident that this was seen by the agency as a marker of sustained agency success. The agency has established itself as a major competitor in field sales, now adding a convincing story at […]
Gold winner: Clear Box Retail When Clear Box Retail took silver in our Field Data category it was notable that the agency was using data in a new way and by doing so had enabled work with field teams in the UK and US, using ClearView. After closer investigation FMBE discovered that Clear Box had […]
GOLD TRO – Unite Students (Immersive Events, Controlled Audience winner) SILVER Option1 – Orange (Operational Success winner) BRONZE TRO – Anthropy (B2B/B2E winner) You can read more about these campaigns in their individual win pages. The winner To see an immersive event roadshow win campaign of the year was great news for brand experience. It […]
GOLD REL Field Marketing – Weetabix The premise behind this special award category might have been written for Weetabix, the most consistently successful brand at FMBE since 2019 and they duly won with many reminders of their past achievements alongside the latest update for the past year – an update that had already proved strong […]
GOLD Fizz Experience – Costco Entrants can look back as far as you like to the origins of your relationship, but the focus of the paper should focus on landmark or highlights 2019-2023. This year’s special award was one that meant a lot to FMBE. It is our belief that our awards process has been […]
GOLD Tactical Solutions Professional Agency Management is a category that effectively asks, what was that crucial management decision that you made and, once you were going for it, how did that decision then change the performance, process or trajectory of your agency. For Tactical Solutions that decision was to go for B Corp status, and […]
GOLD Option1 – Orange It only took a phone call from Orange Poland to its long term Field Marketing agency Option1. That was enough to mobilise the team to set off immediately to set up refugee centres on the Ukrainian border as the first of 13 million Ukrainians fled the conflict with 8.2 milllion making […]
GOLD Circle – Costa The dopamine booth is an on trend, on budget and reusable asset for Costa that stood out at festivals this summer, both from its clear and compelling visuals and its simple but effective housing of an experience that added something extra to the festival experience. The booth was the centrepiece of […]
GOLD The Producers – Lego Lego City Missions are a product suite that allow kids to build with stories, not instructions. This campaign, called Mission to Mars was a surprise and delight activity that thrived off a creative brief for a creative product that generated a creative response. Our Creative category came up at exactly […]
GOLD TRO – Anthropy It was the launch of a brand, a concept and a movement. Anthropy’s stated purpose is to inspire a better Britain and in 2022 it launched with TRO in support, creating, curating, organising and moulding an event at the Eden Project that met the expectations of the boundless ambitions of the […]
GOLD PRL In-Market Solutions – Velo Nicotine pouch product Velo gained 25% market share in Ireland in just 10 weeks as PRL’s campaign headed into stores with a storm of speed and effectiveness in field sales and merchandising. Achieving 100% display compliance the team won the internal award from brand owner BAT, recognised in July […]
GOLD Hopper – BBC Radio Merseyside When the Eurovision party made its generational visit to Liverpool the city claimed the event and made it theirs. Anticipating and contributing to the BBC Radio Merseyside did exactly what a radio station should and commissioned a roadshow. With a 5-week, 5 destination roadshow and a tour budget of […]
GOLD Amber Connolly – Elevate Field Marketing – London Essence The brand ambassador category is one that our client judges love to get involved with and often request to come back to. In field sales in particular, where BAs are often working full time on strategic contracts there is an understanding that the best field […]
GOLD Marlon Moore – Purity – Various Brand Ambassador and Event Manager Marlon Moore was entered for this award after 10 years of using the experiential sector to back up and support his acting work. In this entry Marlon’s actor ability, to flick a switch as move between campaigns mean that the past year has […]
GOLD Elevate Global – Cannes Lions Festival Elevate showed its recruitment process to be agile, versatile and inclusive when producing staff for not one or two but three of the major social media companies at Cannes Lions Festival, a supremely important event for the brands, Pinterest, Meta and Tik Tok. In so doing they combined […]
GOLD Strata – Peugeot Strata’s second gold in as many years at FMBE, and this time it was with Peugeot. This was one of two campaigns that were in these finals that made successful use of London’s Outernet venue. Of the two, this campaign carried the day for its further use of technological engagement during […]
GOLD The Producers – Not On The High Street Going into a campaign armed with the strength of the agency group behind them, The Producers created the live aspect of this campaign that centred around NOTHS’ pop up FML store. Agencies PrettyGreen and What They Said also played vital roles in what was a great […]
GOLD TRO – Unite Students The category saw some exceptional events for major brands. All of the finalists showed winner potential. In spite of the quality that it was up against the gold winner came through relatively unscathed as it garnered support from all quarters. This campaign impressed by taking a simple idea and using […]
GOLD The Trafford Centre – Pokémon To celebrate its 25th anniversary, The Pokémon Company International and leading retail and leisure destination, Trafford Centre, partnered to create and deliver a global-first event – “Pokémon: Art Through the Ages” – an interactive experience celebrating the artistic styles and culture of the iconic brand since 1997. Pokémon was […]
About the £25,000 SpaceandPeople and valued space provider Network Rail combined forces to surprise and delight the winner of this category with a £25,000 award to use space at Network Rail. The award, and cheque, was presented to Blue Square by SpaceandPeople’s head of brand, Andrew Bodwick. GOLD Blue Square – Samsung This effectiveness category […]
Frank Wainwright, FMBE Awards, collected the award on behalf of Multiply and Loch Lomond Whisky, who could not attend GOLD Multiply – Loch Lomond Whisky The winner stood out in this category for delivering the clearest sponsorship strategy. The objectives for Loch Lomond setting out as an Open Golf sponsor had a very obvious connection […]
Presented by: Frank’s Big TOE and ONWRD. Frank’s Big Tour Of England is an extraordinary running amd storytelling tour of England for Summer 2024. The Tour covers 2000 miles on foot supported by a van. The van will be supplied by flexible transport supplier to the FMBE sector, ONWRD. GOLD Hel’s – StoryTrails Sometimes Team of the Year is […]
Presented by: Frank’s Big TOE and ONWRD. Frank’s Big Tour Of England is an extraordinary running amd storytelling tour of England for Summer 2024. The Tour covers 2000 miles on foot supported by a van. The van will be supplied by flexible transport supplier to the FMBE sector, ONWRD. GOLD REL Field Marketing […]
GOLD eXPD8 – Tesco Books Every Spare hand was required as eXPD8 prepared for launch day of the most hyped-up non-fiction book in publishing history. Spare by Prince Harry required 750 stores to be primed and ready for a heavily embargoed book launch, and equally ready for reassignment should any date change be necessary. The […]
GOLD REL Field Marketing – Mondelez The challenge of HFSS regulations seems to have acted as an effectiveness driver for many teams now working out how best to keep their brands front of mind. Staying best in class during the first HFSS Easter for a brand owner like Mondelez was business critical and saw the […]
GOLD Meshh – Sky Sky launched physical retail shops across the UK for the first time in 2020, bringing Sky’s TV, mobile and broadband products to the high street, with the first store opening in Liverpool on the 26th October, a departure from traditional retail, offering a new social hub for shoppers. The brand’s partnership […]
Sponsored by Bowimi: The award was presented to CPM/ Suntory by Dan Ghadimi from technlogy and data insight provider, Bowimi GOLD – CPM – Liquid – Suntory This outstanding entry and campaign of the year candidate was quite simply an excellent demonstration of the value of data and insight from multiple sources, in a process […]
Our second category (B) and it was a compelling one with plenty of variety GOLD – Link Communication – Kohinoor The gold winner went forwards to compete for Campaign of the Year after presenting a comprehensive justification of sampling and instore engagement, one that left no one in any doubt about the returns on investment […]
G2 Marketing take the stage to received the trophy from presenter Kerry Godliman Sales Campaign of the Year GOLD – G2 Marketing – Hisense One judge summarised this entry very astutely. “This campaign really demonstrates the value of supporting a relatively unknown brand instore with a well-trained and motivated sales team.” In this case study […]
Some great photos now in courstesy of Backlash for this long pop-up on the South Bank. The pictures tell the story of what looks to have been an eye-catching, engaging and interactive brand experience. Here’s the original news story, anticipating this event. [Backlash in our online directory]
We had one heck of a night, which is, as ever, thanks to the guests. Thank you to everyone for embracing the occasion. We’ll be setting up soon for next year, location in discussion, under wraps for now. Entry for next year will open soon too – to give anyone with peak Summer periods a […]
Kit Esuruoso is an award winning actor living in London. Kit has recently Won the Award for Best Actor playing in the nominated film ‘Akoni’ at the Australian Screen Industry and Network Awards. He recently finished Bonnie and Clyde at the Garrick Theatre in London and can be seen starring in the new thriller film […]
By Laura Chalcraft, Operations Director, Sledge We can gain a lot of inspiration from industries other than our own, especially those that champion creativity and push conventional boundaries, like many of us event professionals consistently strive to. One particular sector that has been leading the charge of late, is the world of fashion. In many […]
In the fast-evolving events industry, the recruitment landscape continues to adapt and transform. As we look back on the third quarter of 2023, You Search & Select founder Robert Kenward provides valuable insights into the industry’s latest recruitment trends and looks ahead to forecast trends for the next quarter. Event and Experiential Industry Recruitment Trends […]
FMBE’s Frank Wainwright spoke to Will Worsdell about his how he and his team have built brand experience agency The Park I’ve interviewed people before who grew up with parents as publicans and they seem to fall into two camps – the smaller camp is ‘people wary’, the larger, ‘people aware’. I asked Will Worsdell […]
We recently flagged up this imaginative CeraVe pop-up in Covent Garden by Backlash just before it went live. Here are the pictures: CeraVe brings Back to School pop up to Covent Garden with agency Backlash
Debate surrounding greenwashing through advertising is continuing as French energy company Total Energies comes under scrutiny as a sponsor of the Rugby World Cup. Sports sponsorship properties provide increasingly unique fanbase reach, especially through experiential activation. The demand to get access to these fanbases as a sponsor should be high. But sponsor supply is also […]
Is it better for grocery brands to sell or save their way through the cost of living crisis? Here, David Louis, sales and marketing director, Field Sales Solutions, justifies the bolder approach. Response to the cost of living crisis is causing a fundamental divide in field marketing at grocery retail. Two broadly different camps have […]
Chosen for FMBE by Experience12’s Founder and MD, Chris Whittle Minions in Minions – one of the first campaigns we undertook, I was possibly the only person in the industry to know of a small village in Cornwall called Minions – so we took the Minions there. Runescape 15th Anniversary – our first foray into […]
[Words and Pictures: Frank Wainwright] This year I have rarely seen brand experience promotions having so much appeal, especially outside London where audiences do not expect to be entertained as a human right and do harbour complacency. The Haribo Ball Pit in Bluewater, Kent is already a major attraction, with many participants finding the 15 […]
Words and Pictures: Frank Wainwright Frank Wainwright and Victoria Lloyd went to this summer’s Barcode Festival. Frank heard about the serious side of this wonderful event with GroceryAid’s Welfare Director Mandi Leonard, and was then challenged to sample the work of 30 different promotional teams in 3 hours between arrival and the main stage starting. […]
In this blog, co-authored by Anton Jerges and Tracy Sorgiovanni, We Are Collider, the experiential pair look at shareable moments Brand experiences, when done right, should be emotional. What emotions do you want to instil in people to make them feel compelled to share something? What is it that makes an experience shareable? Behavioural science […]
Frank Wainwright went to London Marathon as a runner, friend supporter, event reviewer, environmental awareness protester, photographer and interviewer. It made possible a 360 degree view of the event and its sponsorship activation platform. Here’s the result. At the London Marathon and its Running Show there’s plenty to do and to see, many distractions and […]
Eye-catching ideas for exhibition stand designs enable your brand to leave a lasting impression, boost visitor engagement and stand out from the ever-growing competition. Sean Adams, Director at Silverpoint Display, shares an insight into innovative exhibition stand concepts to help inspire designs and impress prospects on the trade show floor. Challenge Expectations What makes an […]
Could Tatcha and Space NK, together with agency Backlash, really deliver meditation and shopping in the heart of Covent Garden? The event promised an immersive experience guided by a Japanese Zen monk followed by a Room of Wa (Harmony). The central experience was the meditation, delivered over headphones by Tatcha Well-Being brand ambassador Toryo Ito […]
Last weekend, FMBE paid a flying visit to see Moxy Hotels engage with the celebration at Salford Pride’s Pink Picnic. The promotion, a small footprint trailer offering competitions, glitterovers and instant print photos was a pleasing hit in the June sunshine. The experience was created by Ignis and was attached to a small but very […]
This piece was first shared online by agency Audience for their own website. It is by production manager at Audience Gareth Routledge. We thought this was a really fascinating blog that you needed to know about, so we’ve shared it here with Gareth and Audience’s permission. AI is a vast and ever-expanding topic, with chatbots […]
At one point or another, we’ve all noticed new product ranges in store windows that perfectly fit the time of year. This isn’t a coincidence, however. It’s seasonal marketing in action, and it’s the perfect strategy for tapping into the power of seasonal trends to drum up excitement amongst target audiences. As you’d expect, timing […]
As an agency with high profile retail clients including Tesco and Superdrug, we often get asked what N2O is doing that makes it stand out for retail experiences and what we can learn from them. So FMBE put the questions to Julia Collis, Head of Client Services at creative brand experience agency, N2O. What are […]
Clear Box Retail is a technology driven supplier of retail execution solutions. The leadership team have intriguing CVs and includes a mix a backgrounds including Acosta Europe/ Reach and Kraft Heinz. Clear Box opened for business almost exactly when we were just getting used to the a new word, Covid, so the successful emergence of […]
Going through Spring Rituals I love it when I get to go to a brand experience for a brand where I don’t feel that I am the primary target. It means that I can judge the experience without preconceptions and the brand ambassadors are challenged to make sure I feel included. My brand preconceptions were […]
Andy Hinsliff, CMO, Ignis, shares some key thoughts and tips for brands ahead of a very busy summer of festivals for the agency Summer is here, which means only one thing… it’s festival season! With over 20 years and hundreds of festivals notched up to our name Chat GPT wouldn’t usually be our first port […]
FMBE has recently been able to catch up with the Logobrand team, putting the questions to a quartet from their field marketing leadership team. Here’s the group interview that delves into the people, the process and the technology that gives the team its sense of uniqueness and purpose. Logobrand Team […]
#ElevatingPeople is a key tenet of best practice at Elevate. To find out what it means and why, FMBE’s Frank Wainwright put the question to Elevate’s Global COO, Carina Filek. What are the main challenges in terms of staff unity and staff-agency loyalty in promotional staffing? Promotional staffing faces several challenges when it comes to […]
(Photo by Tim P. Whitby/Getty Images for Not On The High Street ) Fieldmarketing.com asked PrettyGreen for the inside track on September’s popular pop up full of pick me ups for Not On The High Street. Here’s what they told us. PrettyGreen was asked by Not On The High Street (NOTHS) to present NOTHS’ new […]
News that Marlon Moore had just gone past 10 years as a brand ambassador with Purity was a head turner here. Longevity as a brand ambassador isn’t as unusual now as it once was, but it is rare and it does require a uniquely energetic individual. We also noted that it looks like about 10 […]
Here are outlines of two projects from Seen Studio’s work with regular client Nike from last year, FootballVerse and Air Force 1 Dance. I was reminded of them recentlty when Seen Studios hosted a Webinar called Content With Purpose: Creating Meaningful Retail Experiences. These two experiences, for two different audiences, embraced the retail venue making great […]
Reviewer and Photography: Frank Wainwright The rise and rise of AI is something to love and something to fear. If Swamp Motel’s immersive theatrical production is anything to go by – and I assure you that it is – then there are engaging and creepy experiences lying in wait in the near future. What might […]
Zaine Venter, managing director, iD assesses the sustainability challenges facing brand experiences and notes that good budget sense and good environmental practice can be successfully aligned. Within the current financial climate – rising costs of living, inflation and an increase in the price of labour and raw materials – industries are facing difficult decisions when […]
Here, Nick McGrath, MD, REL Field Marketing, assesses why now might be a good time to invest in a field marketing agency. The UK retail industry continues to improve but still has a long way to go to reach the pre-pandemic highs. However, conditions look to be becoming more favourable, and there are reasons to be […]
by Nigel Clifton, head of creative, N2O Face-to-face does what online cannot. While online experiences and campaigns big up their brand with convoluted and hyperbolic fanfare, waxing lyrical about how groundbreaking their product is, face-to-face proves it. Think of virtual campaigns like online dating. Sure, you can make yourself look like the sexiest, “living your […]
Adam Wright, Operations Director at Event Concept Legions of people regularly visit the theatre, concerts and other events, but rarely consider the jobs of those working behind the scenes. There are people who cover a vast range of roles – from event management to production, marketing and logistics – whose career paths are as obscure […]
News that Kru Live had made Sarah-Jane Benham CEO to oversee international expansion for the business has been swiftly followed by further news of Kru’s expansion into Hong Kong. There’s clearly no time like the present for the CEO so we asked her about the past, present and future to get the full set. In […]
One of the biggest news stories on this site in 2022 saw Field Sales Solutions becoming a part of Impact Field Marketing Group. We thought that with more than 6 months of the relationship now done it would be time to find out if the synergies are in line with expectations. We put the questions […]
from Mark McKeown, owner, Impulse POP With the long bank holiday weekend behind us, it’s time to take stock of exactly how your selling space is being utilised, because as sure as Easter eggs are eggs, a busy shop floor typically looks and acts very differently to one described in even the most detailed store […]
Creamfields is the UK’s most Instagrammable festival, with over 487,750 hashtags on Instagram Glastonbury Festival is the second most popular festival for Instagram users Boardmasters is the third most Instagrammable UK festival According to new research, Creamfields is the most Instagrammable festival in the UK. Experts at Boohoo dove into Instagram stats and analysed the […]
FMBE noticed quite a bit of versatility coming along the grapevine from agency Big Picture. So, we posed some catch up questions to agency director Julian Duncan. 1. How has life progressed at Big Picture since Covid? Whilst the pandemic brought many challenges, it also brought more opportunities to grow our services across virtual […]
Lo:down 2.0 is published, year two of a brand experience report that looks set to be a key one for trend tracing industry marketers and venue owners. FMBE’s Frank Wainwright took a look: So, what does the report – covering the UK’s first full post-pandemic year, reveal? For the detail, don’t rely on me. This […]
Visa asked Imagination to build a brand experience to activate its FIFA World Cup sponsorship that would help the brand to be understood more broadly to be more than just a credit card. Here’s how Visa Masters of Movement addressed that. Visa Masters of Movement The Visa network enables the seamless movement of money across […]
On March 14th, when Rachel Lewandowska was announced as the new Head of Avantgarde London she stated: “The phenomenal brand experiences we’re creating and delivering globally demonstrate how the industry has bounced back with force. In London, we are hugely influenced by the cultural and creative richness we’re surrounded by. I suppose it gives us […]
FMBE put the questions to one of our 2022 agency winners, James Barnes, founder and business director, Backlash 1. What sorts of brand have you helped make an impact at a pop-up event? We have worked on pop-ups for Beauty Pie, Charlotte Tilbury, NEOM Organics, Nespresso, Space NK, Three Mobile and most recently Rituals. D2C […]
Through October 2022 Adobe targeted Gen Z creative students to promote Adobe Express with an interactive tour supported by Noonah’s technology. The nationwide #AdobeToteTour saw 12 dates at 12 universities ranging from Bournemouth on the South coast to Teeside in the North East. #AdobeToteTour used Noonah’s Personalize tech, which allowed students to trial Adobe Express […]
When news of Tracy Sorgiovanni’s promotion to MD at growing agency We Are Collider reached us, we saw an opportunity to catch up with a leading light in our industry whose career has often been associated with dynamic and imaginative brand experiences. Tracy is also keen to inspire and support equal opportunities in the events […]
by Joel Kaufman, Managing Director, LINK – Effective Brand Experience From launching into the UK five years ago, Fulfil Nutrition has grown to be the fastest selling healthy snack bar, selling over 200 million units and achieving acquistion by confectionary giants Ferrero. Throughout this time, Fulfil has been using sampling to achieve its rapid growth. […]
With spring coming (honest!) and summer events on the agenda, Sarah Yeats, managing director, Sledge looks at the event options for the automotive sector. As we approach the official start of spring in the UK, many auto marketers will be turning their attention to key upcoming events, as well as general brand awareness raising activity […]
News of the month for February had to be the announcement that Tactical Solutions has paved the way to B Corp status. So what does that mean for the agency and where does it go from here. Fieldmarketing.com put the questions to MD, Cathy Evans. What was the main attraction of B Corp to Tactical […]
I really enjoy the opportunities that I get to attend and review brand experience events. With my nibbled nails, seemingly everlasting tub of value skin moisturiser, hasty occasional hairbrush and outdoor living weather-worn wrinkles I’m not the most obvious candidate for a health and beauty show. Nevertheless, I do advocate wellness and wellbeing, I am […]
Andrew Orr’s rise through the ranks to now lead TRO as the agency’s new MD has been steady. The agency has also been one that has been consistently in the front rank through that time. Andrew’s career started as an event and tours manager, so his promotion marks a the rise of a lifeblood career […]
With spend patterns changing and consumer budgets squeezed, Fieldmarketing wanted to learn more about the shape of retail and shopper experiences. We put the questions to Leanne Nutter, Retail & Brand Director at Blackjack Promotions. What challenges faced retail marketing in 2022? Just as retail was getting back on its feet, 2022 presented more challenges. […]
When Shepper hit our news headlines for providing retail insight data in 48 hours, we decided to find out a little more about an ambitious app with a desire to answer business critical questions with immediacy. Frank Wainwright spoke to Lindsay Forster. It is fair to say that Lindsay Forster is passionate about people power. […]
We loved recent news from Birmingham that showed growing brand Monty Bojangles making a significant investment in experience led marketing. It was a brand first in terms of scale. At the time of the cmapaign we asked marketing manager Sally Fenton if she would share the post event wrap up with us, and any of […]
A look back and thank you – with category-by-category links – from FMBE’s publishing and awards director, Frank Wainwright What a year! I’ve just finished editing through the bitesize category overviews and these will link from this page (and this page from the results page) so that they are always easy to find and look […]
(Award presented by Andrew Bodwick, head of agency and brand, SpaceandPeople) As usual this category was decided after two judging processes as the best performers for category campaigns then answer agency direction questions. BRONZE Fizz Experience Fizz’s category win in Small Scale with Ajinomoto was a special one, taking a brand that is on trend […]
(Award presented by Andrew Bodwick, head of agency and brand, SpaceandPeople) Agency of the Year is a two-step process, the best category campaigns is step one, a question-and-answer process is step two. Often step two is critical as it points towards the business strength and ongoing prospects of the agency. This year the top four […]