FMBE Awards 2023: Brand Ambassador of the Year (Brand Experience)
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GOLD Marlon Moore – Purity – Various
Brand Ambassador and Event Manager Marlon Moore was entered for this award after 10 years of using the experiential sector to back up and support his acting work.
In this entry Marlon’s actor ability, to flick a switch as move between campaigns mean that the past year has seen him work on FMCG, alcoholic drinks, consumer electronics, sports property, automotive and smoking replacement campaigns for brands including Samsung, Alpro, Greene King, Philadelphia, Mini, The MCC and Velo.
One standout project that highlights Marlon’s expertise is his instrumental role in the creation of the Global Samsung Galaxy Brand Studio Playbook. Leveraging his extensive experience working with Samsung, Marlon led the charge in writing a comprehensive manual, ensuring consistent and memorable experiences for Samsung customers worldwide. The Playbook covers a wide range of topics, including HR policies, recruitment, training, performance management, code of conduct, customer services, customer experience, and operational management. Marlon’s meticulous attention to detail and commitment to excellence are evident in his ability to capture the essence of the brand and translate it into a cohesive and exceptional brand experience.
Whilst remaining very much a hands-on brand ambassador in the field, he is also a go to for training others. He is credited with training over 600 team members for Purity’s work on Samsung’s Galaxy Studio’s in the UK and overseas since 2013.
Marlon’s entry was supported by testimonials from across his stellar year. It was one from Annabel South, senior brand manager, Greene King that showed how Marlon’s full range of skills can be appreciated without diminishing his infectious enthusiasm to lead campaigns in the field.
‘Marlon Moore is an absolute rockstar! I have had the pleasure of working with Marlon across the last couple of years, and his passion, dedication, and infectious energy never cease to amaze me. From his roles as an Actor, Event Manager and Quiz Master, to his exceptional work as a Brand Ambassador representing our portfolio of brands, Marlon always goes above and beyond. His organisational skills are top-notch, his positivity is contagious, and his ability to connect with our consumers and promote our brands is simply unmatched.’
SILVER Danielle Watts – REL Field Marketing – Adidas
The Tupe transfer that saw the Adidas product trainer team move over to REL Field Marketing in February 2023 has heralded the emergence of one of the most intriguing teams in FMBE.
As a regional product trainer Danielle Watts was one of the staff who transferred to REL with the contract.
This entry showed how she has become a leading light in the forwards progress of the team as it takes on its first year under REL’s guidance.
She has become “a pivotal link” between staff, client and field team whilst also being praised by key retailer Sports Direct.
Danielle is a runner who is a dedicated user of the product that she works for, and that natural connection was shown in several testimonials from the client and retailers. Adidas awarded Danielle with their Train the Trainer prize, presented in Germany this year.
BRONZE Hanad Abtidoon – Blue Square – Samsung
Samsung demonstrator Hanad’s skills were recognised back in the mothership, as he was invited to Samsung to help out with a premium store launch in Gangnam.
Hanad had the following to say about his time in Korea: “Samsung Gangnam is now open! I was fortunate enough to be selected to represent Samsung UK in supporting with the opening of the new Samsung flagship store located at the heart of Gangnam. Both personally and professionally, I have had an amazing 5 weeks in South Korea. I learned and embraced a new culture and made many friends along the way. I have been at Samsung for 6 years and to learn first hand as to what Samsung Korea expect in a retail space has been an educating experience. Thank you, Tom Morey, for selecting me to represent Samsung UK. And the biggest thank you to the Gangnam team for being so welcoming and gracious! I will miss you all.”
BRONZE James Hazell – REL Field Marketing – Honor
James accentuates the positives of the new opportunities that were released for brand ambassadors online during COVID.
Online brand representation allows James to lead the way for content creation as well as directly helping the brand to achieve retail success.
His efforts transcended national borders as did his recognition in the shape of an honour from Honor.
In May 2023 at an Honor retail management meeting in Milan James was awarded the ‘EU Best Performer’ trophy.
