REL Field Marketing

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REL is an award winning retail services business working with branded manufacturers and retailers across multiple channels.  We support our customers through the entire shopper journey, focusing on engagement, environment, experience measurement and analytics.  We build custom solutions across these areas for our customers with complete flexibility so we can maximise the return on their investment.

We build innovative solutions for our customers that help them win where people are engaging with or buying their products.  Our core services are as follows:


Active Selling
Retail Staff Training & Engagement
Event Management


Experience Measurement
Mystery Shopping
Customer Satisfaction
Brand Audit

Perfect store dash-boarding
Single & multi market reporting
Retail analytics

We have full national reach and operate across all retailers and channels in the UK, Ireland and Europe. We are accredited to work in Asda, Sainsbury’s and Dixons making us the only agency who can call on every retailer in the UK.

Who we are

REL was founded in 1995 and privately owned through to 2007.  During this time the organisation broadened its services from the initial Waitrose demonstration programme to become a full service retail solutions business.  In March 2015, REL was acquired by Advantage Solutions and we are now part of a European Joint Venture between Advantage Solutions and Smollan, called Advantage Smollan.  This alliance gives our customers unparalleled access to a global network of sales and marketing solutions that bring international best practice from all corners of the globe, coupled with local expertise and teams on the ground.

Our vision, ‘loved by our people and first choice for customers’ was created with input from our people.  We don’t make soft drinks, chocolate bars or laptops.  Our product is our people and we are clear on the difference cultural engagement makes to ours and our customers’ success.  It is critical for us to have the full support of our people in the way we approach our operations.

Our core principles guide us in achieving our vision and shape the way we work every day:

  1. Delivering what we promise
  2. Creating value
  3. Being great to work with

Additionally, we have a set of values which underpin the way we work:

  • Customers come first
  • Care for our colleagues
  • Be brilliant in all that we do

Our values have been expanded to form REL’s People Promise which is our mutual cultural commitment between colleagues and the business.  It forms a commitment between everyone, outlining the values, behaviour and actions we implore and can expect in return. Like our vision and mission, our People Promise was created with input from our people.

Finally, we follow the mantra Winning Together.  Our customer’s success is our success and we don’t want to be as good as everyone else, we want to be significantly better.  At REL we achieve this through fostering a culture of ownership, accountability, responsibility & innovation and through investing in our business to ensure we are continually developing our offer to add real value for our customers.  At REL we never rest on our laurels, we can always do better and we dream, believe, deliver!
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Find out more 






Contact Name: Tim Hunt, New Business Director
Telephone: 07805 759 388

REL Customer Support Centre

210 Wharfedale Road

Winnersh Triangle


RG41 5TP

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