Despite the challenges of recent months, consumer electronics brands and retailers have a real opportunity to excite shoppers with brand activation this year, creating unique phygital experiences that both surprise and delight consumers. Scott Bendowski, Business Optimisation Director at omnichannel marketing and customer experience consultancy, CPM, shares his unique insight on the options for the […]
Sponsored by TeamHaven TeamHaven’s software and mobile app enable brands, field marketing agencies, manufacturers, logistics and construction companies plus many more, to execute, manage and report on field activities efficiently. The bar was set really high in this one. 2 silvers and one gold were awarded. SILVER Blue Square – Samsung This team demonstrated how […]
Sponsored by TeamHaven TeamHaven’s software and mobile app enable brands, field marketing agencies, manufacturers, logistics and construction companies plus many more, to execute, manage and report on field activities efficiently. What a fantastic, competitive category to start off with. BRONZE – Green Field Marketing, Dale Farm The bronze award was a triumph for strong regional […]
The fresh Group’s festive virtual gingerbread house is a super online showcase of the agency’s work and its inventiveness. Fieldmarketing.com went online to take a tour of the house, which offers up some intriguing not to say brave agency character acting to introduce an online Christmassy cabin featuring various interactive click points to reward the […]
Last month we announced in our news the appointment of Kate Umfreville as Managing Partner of The Producers, an agency that seems to have threaded the needle of COVID restrictions in 2020 and come through 2021 with a series of successful activations. We decided to welcome Kate to the new role with 3 questions about […]
Cyber Monday sales dropped by 1.4% from last year, falling for the first time since Adobe Analytics started tracking spending on major shopping days. The statistic has perplexed many pundits who expected that online spending would only continue to rise. Retail experience agency Stellar, were unsurprised by the drop, citing it as evidence that some […]
Brands have a major opportunity to re-evaluate how they sell to younger consumers, as new research from omnichannel marketing and customer experience consultancy, CPM, reveals that Gen-Z and millennials are significantly more likely to benefit from the ‘human touch’ when buying a product. Despite the tendency of younger consumers towards online shopping, the survey of […]
IRX 2021 Key Takeaways: The Future of the Retail Industry Written by Naomi Palmer, Digital Director at Retail Marketing Group This October, IRX 2021 took place at the NEC in Birmingham. Before the pandemic, the event signalled the key trends that stormed the Retail and Supply Chain industry over the previous year. Now entering a […]
Whilst the pandemic isn’t over it is already possible to assess some of the permanent changes in shopper behaviour brought about by lockdown, including a new environmental focus and a more local approach. Here, Neil Jones from online platform for experiential space, Location Live gave FMBE his views: What is redundant space/ recyclable space and […]
This event was hosted by creative retail design and production agency Seen Displays, an agency with focus on creative design and experiential activation. This hybrid event was hosted live in London and Online on Zoom on Wednesday 20th October by Seen Displays. The main presenter was Moe Krimat, Strategic Creative Director. Overview Following the astronomical […]
Richard Lloyd- Williams, MD and Business Director, Flavor, discusses how his sampling business has brought Takeaway Sampling to the experiential marketers sampling armory. As part of Flavor’s mission to get brands effectively and cost efficiently into their audiences’ hands, we are proud to be able to hero Takeaway Sampling as a burgeoning and highly impressive […]
By Iain Masson, RVP, UK & Nordics, at Showpad The sales enablement industry has grown exponentially in the past five years, 343% to be precise. The impact of the pandemic, and the call for businesses to accelerate their digital transformation projects, has only further propelled that growth. Now, whole departments dedicated to sales enablement are […]
FMBE met Bethan Riach online at the launch of proseed the new best practice guide for the event industry and its environmental impact launched bu isla. We asked her to share the crucial points of her presentation as her advice seemed simple to adopt a gave an obvious positive impact. ecolibrium is a charity that […]
Field Marketing heard that demand levels for redwigwam’s field marketing and mystery shopper/ product tester jobs had gone up and thought it indicative of interesting trend. Here we put the questions to redwigwam’s founder and CEO, Lorna Davidson. 1. What Field marketing (FM) and mystery shopper and product tester (MSPT) jobs are growth areas for redwigwam at […]
By Charlotte Blackmore With the excitement of retail re-opening here in the UK, consumers are finally able to hit the high street again! Some businesses are even introducing longer opening hours to encourage more people to visit their local shops. So it couldn’t be a better time to give your marketing strategies a new makeover! […]
By Frank Wainwright, director, FMBE If you want to gauge how individualised the response is to the COVID threat, then start telling people you have volunteered for an experiment to help the return of mass participation events. Some people will look at you like you have volunteered to throw yourself under a bus in the […]
Spencer Green, chairman & founder, GDS Group As the pandemic gripped the world in 2020, virtual events became one of the biggest sales channels for B2B marketers last year. The inability of field sales people to meet prospects and customers face-to-face meant they needed help from their marketing colleagues more than ever. As a result, […]
With UK retailers reopening in the wake of the latest coronavirus lockdown, Agile Retail looks at what has changed in the last 12 months and questions how the industry will evolve and survive in the future. They have compiled their findings in their first Industry Briefing, titled, Fixing Retail Stores: 2021 and Beyond. The past […]
Supplied to FMBE by Stellar – The Retail Experience Agency The end appears to be in sight. After more than a year of false starts, tumultuous lockdowns and painstaking anticipation it has been confirmed that the roadmap to normality is still on track and that non-essential retail will open this week as planned. The latest […]
This stinks – https://news.sky.com/…/covid-19-boomtown-festival… and is indicative of a total lack of urgent consideration from the government. The events sector continues to be hammered by uncertainty and FMBE is joining the call for a Government backed indemnity or contingency that will allow events to get COVID insurance. It may be too late for Boomtown but […]
FMBE’s Frank Wianwright met Swapcard CEO Baptiste Boulard soon after last month’s SXSW festival was hosted on his platform. Virtual events organiser and virtual events hosting platform Swapcard is a growing business that has grown out of B2B conferencing and exhibiting to its recent hosting of the festival SXSW, aka South By. Another way […]
Victoria Satterly, MD, Channel Assist, describes how the digital acceleration of field teams will leave brands with a better connected team and more amplification options. Innovation is often the love child of tricky times. Although change in retail has always been inevitable, the events of the last year have accelerated and concentrated that process. As […]
Showpad, the global sales enablement leader, found that UK businesses avoided over £8bn of spending on domestic and international business travel during 2020. According to data from McKinsey, travel during the pandemic fell to between 5% – 15% of 2019 levels, and with £4.7bn being spent on business trips abroad in 2019, and £4.4bn on […]
Opinion: from agency Live For a lot of businesses, 2020 was tough but few more so than businesses inthe experiential and events sector. With consumers confined to their homes, real face time limited and indoor functions restricted, the very lifeblood of the industry has dissipated. One agency that felt the sting of Covid, and had […]
FMBE 2020 – guide to the finalists Categories W & X – Field Marketing Agency of the Year and Brand Experience Agency of the Year This year the awards are being presented online. The result of these categories will be presented and revealed online on Friday 29th January from 21.25 to 21.55, and broadcast on […]
FMBE 2020 – guide to the finalists Category V: Special Award: Virtual Events and Demos This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 20.45 to 21.10, and broadcast […]
FMBE 2020 – guide to the finalists Category U: Professional Agency Management This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 20.15 to 20.30, and broadcast on Facebook Live […]
FMBE 2020 – guide to the finalists Category T: Operational Success This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 19.45 to 20.00, and broadcast on Facebook Live at https://www.facebook.com/fmbemag What […]
FMBE 2020 – guide to the finalists Category S: Stand/Display This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 19.15 to 19.30, and broadcast on Facebook Live at https://www.facebook.com/fmbemag What we love […]
FMBE 2020 – guide to the finalists Category R: Connectivity Award This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 18.45 to 19.00, and broadcast on Facebook Live at https://www.facebook.com/fmbemag What we […]
FMBE 2020 – guide to the finalists Category Q: Consumer Campaign This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 17.30 to 17.45, and broadcast on Facebook Live at […]
FMBE 2020 – guide to the finalists Category P: Product launch/ Relaunch This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 17.00 to 17.15, and broadcast on Facebook Live […]
FMBE 2020 – guide to the finalists Category O: Small Scale/Low Budget This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 16.30 to 16.45, and broadcast on Facebook Live […]
FMBE 2020 – guide to the finalists Category N: Brand Ambassador of the Year This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 15.30 to 16.15, and broadcast on […]
FMBE 2020 – guide to the finalists Category L: Most Intriguing Experiential Activation This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 15.00 to 15.15, and broadcast on Facebook […]
FMBE 2020 – guide to the finalists Category K: Integration and Amplification This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 14.35 to 14.50, and broadcast on Facebook Live […]
FMBE 2020 – guide to the finalists Category J: Immersive Events (Controlled Audience) This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 14.10 to 14.25, and broadcast on Facebook […]
FMBE 2020 – guide to the finalists Category I: Immersive Events (Mass Consumer) This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 13.35 to 14.00, and broadcast on Facebook […]
FMBE 2020 – guide to the finalists Category H: Roadshow and Shopping Centre This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 13.05 to 13.20, and broadcast on Facebook […]
FMBE 2020 – guide to the finalists Category G: Sponsorship Activation This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 12.45 to 12.55, and broadcast on Facebook Live at […]
FMBE 2020 – guide to the finalists Category F: Team of the Year This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 12.00 noon to 12.30, and broadcast on […]
FMBE 2020 – guide to the finalists Category E2: Tactical Marketing, ROI-Led This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 11.30 am to 11.45am, and broadcast on Facebook […]
Category E1: Tactical Marketing, Service Led FMBE 2020 – guide to the finalists This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 11 am to 11.15am, and broadcast on […]
FMBE 2020 – guide to the finalists Category D: Instore Marketing This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 10.30 am to 10.45am, and broadcast on Facebook Live […]
FMBE 2020 – guide to the finalists Category C: Field Data This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 10am to 10.15am, and broadcast on Facebook Live at […]
FMBE 2020 – guide to the finalists Category B: Retail Experience This year the awards are being presented in online broadcast interviews with the finalists.The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 9.30 am to 9.45am, and broadcast on Facebook Live at […]
FMBE 2020 – guide to the finalists Category A: Sales Campaign of the Year This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 9am to 9.15am, and broadcast on Facebook […]
The speed of COVID meant that my interview with Neil Gazzard, General Manager Operations at Bitter Twisted started too become outdated a week afterwards, but there remains a very good story in it. The interview took place inspired by the relatively positive news of Liverpool’s Tier 2 emergence from November’s sector specific promotions agency Bitter […]
I’ll come clean here for a moment. I’m not a fan of virtual awards. I am, of course, passionate about face to face events. I love the thrill of live theatre, the daring of live comics, the unscripted fluctuations in the sporting arena, the hubbub. Hybrid I can cope with, even love at times. Virtual […]
Recent research from behavioural communications agency HeyHuman confirms what many suspect – and witnessed in the months between lockdowns, sampling is very positive and effective under careful Covid conditions. Whilst shopper sampling hasn’t been prioritised by brands since lockdown one, the campaigns that did take place were welcomed and popular by shoppers who understood the […]
On Wednesday I had two disappointing High Street non-experiences in the Wiltshire ‘market’ town of Devizes. Firstly, I had the misfortune of actually needing to visit a branch of Barclays Bank in person, but a time warp took me back to 1979 and Wednesday closing. It was a gloomy day, possibly because the nearby WH […]
Greg Wells, founder, BCBF, shares the story of his determined and successful beer festival in Bristol, 11-13th September Bristol Craft Beer Festival successfully returned to the city for 2020 and safely welcomed over 2500 visitors across 3 day event After close consultation with both SAGE and Bristol City Council, we were ready to open the […]
Frank Wainwright, director, FMBE, interviewed Nick Tuppen, CEO, Threshold Sports after participating in a very real virtual rendition of Threshold’s Race to the Stones this summer. During COVID virtual events have had multiple roles to fulfil. Many have been placeholders – the need to do something. A handful have been replacements for live events – […]
by Frank Wainwright, director, FMBE Bristol Beer Craft Festival is on and it is coming up soon, 11th 13th September, wonderfully set at the City’s Harbourside. It is an outdoor event that is expecting 3000 paying guests and with the words ‘Festival’ in the title it is able to lay claim to being the first […]
You may have noticed or used the click and collect windows at the 10 Domino’s pizza shops that are mentioned in the video. These display units are clearly doing a fine job in allowing the chain to offer a new service that helps to expand its customer base. The units give the staff confidence in […]
Neil Foster has spent the last 25 years working in PR and integrated advertising agencies in London, Sydney and Melbourne. As Vice President of Guinness World Records Consultancy EMEA and APAC, he leads the creative and commercial records team, which specialises in developing tailor-made on and offline record solutions and marketing campaigns for brands and businesses. […]
The North Downs Way is a 100-mile race on 8-9th August. There will be about 250 participants. As any 100-mile runner will tell you, they are in for an immersive journey. It is a point to point race with an organiser, Centurion Running, that offers a full duty of care to all of its participants, […]
By Frank Wainwright, director, FMBE Yesterday stood in a dusty, noisy racket, celebrating the emergence from chrysalis. Emerging was a club, a sport and more generally all mass participation events. I was standing on a very special building site. If you work in events, you’ll recognise that hard hat moment, awaiting a big day. […]
By Sarah Hazlehurst, Managing Partner & Head of New Business at MKTG I will state from the off that I am an eternal optimist. However, I think we can all agree that the last few months of lockdown have been very trying for us all in various ways. A long-time fan of Madonna, I took […]
by Frank Wainwright Lockdown has shifted our view of who’s who in the world of brands and influencers. Online stars still exist, but the focus has moved to people who have something genuine or inspiring to offer – or ideally both. Vapid celebrity is definitely in decline. Lockdown has led to new stars – think […]
Neil Foster has spent the last 25 years working in PR and Integrated Advertising agencies in London, Sydney and Melbourne. In his role at Guinness World Records, he leads the creative and commercial records Consultancy, which creates tailor made record solutions for brands and businesses for marketing campaigns. In the light of this weekend triple treadmill […]
Brad Lawless, Director of Solution Architecture, Movista Our world changed in a matter of weeks, and every routine your customers had, from work and childcare to meal preparation and house cleaning, changed with it. Every retail store still operating reflected that change in empty shelves for the things shoppers most valued to help them weather […]
By Nate Thompson, Creative Director, Amplify Public gatherings seem like a distant memory. In London we’ve been blessed with the kind of weather that screams pub garden, not back garden, and whilst the appropriate social restrictions in place due to the spread of COVID19 are denying us the joy of a day in the park […]
First published by, and on behalf of the team at SpaceandPeople 23.4.2020 We have been talking to a number of key agency owners in the last few weeks and have taken the opportunity to reflect on their views on the future of live brand experiences. As anyone who has set up a business knows, tenacity […]
Keeping a track of the many initiatives from FMBE agencies during the COVID-19 lockdown has been challenging as so much of the work is being done behind closed doors and will take a while to emerge into the public domain. An example of the kind of work that I mean emerged a week or two […]
[entry to FMBE 2020 is open – go here for full details] In Autumn 2019 FMBE celebrated wellbeing and leadership, with a morning-after-the-night-before breakfast, with wellbeing employer awards and leadership hall of fame accolades. I presented these awards in my running gear. I was wearing the shirt from the Robin Hood 100, a race where […]
Andy Dixon, CEO, Scene2, discusses how post COVID 19 decent lead times will need to be preserved in order to allow digital and virtual mixed events to succeed to best potential This unusual pandemic situation has seen brands cutting long term live budget, spending less on live events – why would you think of committing […]
Zero hours contracts may not be universally acclaimed but the flexibility that they offer allows much of the brand experience sector to operate and offers some employees in the UK a lifestyle that allows them to balance work with other commitments. In FMBE circles that contract usually does what it should; the agency facilitates work […]
Supplied to #fmbewords as a thought piece from Live Agency With the sampling industry and wider marketing sector evolving at an ever-increasing rate, many brands are looking for alternative and innovative methods of engaging their audience. Marketing campaigns must create bespoke experiences that present their consumer base with the unexpected, unfamiliar and astounding – and […]
by Tom Glover, associate director, Wasserman EMEA First published by Wasserman on 8th April. I’m halfway through my fourth full week of social distancing (and a lot of social quiztancing) and have managed to stay healthy and busy, so far at least. It’s a strange, stripped-back new world and we’re all adapting – not least […]
Frank Wainwright reflects on 2 recent jail sentences for crooks masquerading as field marketers and how field marketing at grocery has since developed into a capable and essential service that is shining during this crisis. One thing I have learnt from lockdown is that our freedoms are curtailed relatively easily when we are in agreement […]
by Frank Wainwright, editor, FMBE Magazine, director, FMBE Awards The Covid 19 Pandemic, such an awful thing, has split the FMBE community in a very good way. We’re all doing different things. It is already showing off the versatility and flexibility of our collective skills. This people powered industry will always show its best in […]
By Rasha El-Shirbini, Head of Strategy at The fresh Group The offline marketing vacuum that will be left after this crisis passes, will be one of the greatest the world has seen. Today, it is safe to say, businesses are re-grouping constantly, having socially distant “Cobra” meetings of their own to decide on what steps […]
By Davide Bianca, Head of Entertainment @ UNIT9: tech-led creative and strategy partner that helps brands develop highly original marketing innovations such as a 5G-enabled AR celebrity BAFTA dress for EE, a vast immersive and personalised treadmill-powered video game for Nike and a World Record breaking giant playable game of Candy Crush As the world grapples with […]
by Keith Austin, CEO, EMS, the global roadshow agency We’re in the midst of an extraordinary period of change in the events sector, with multiple major events, exhibitions and fairs having been postponed or cancelled due to the spread of coronavirus (COVID-19). The 90th Geneva International Motor Show, Barcelona’s Mobile World Congress, Hanover Messe and […]
First published on FrankPublishing.com. Frank Wainwright met the ROKiT team and some of the glitterati of motorsport at the classic London pub, The Nag’s Head, Covent Garden Got to be honest with you, until Monday I didn’t have a fantasy business conglomerate. But I have one now. I mean they just put together an event […]
Blackjack’s Centre for Excellence is now fully open as the video shows. The news beneath it is from the first major client event hosted there. Blackjack’s Centre of Excellence hosts 18 liquor brands
It seems my Valentine’s Day Round Up wasn’t complete. This activity, from Saatchi and Saatchi is even more baffling, but I think the idea here is to create shareable content of a campaign for a phone company that is saying how uncool it is to share stuff via your phone. To use and oldie reference […]
TikTok dominated London’s OOH landscape with a unique cut through campaign to celebrate its new tie-up with the Brit Awards on Tuesday. The campaign included a live-stream of the BRIT Awards red carpet to Piccadilly Lights, Europe’s largest digital OOH screen, plus 30 large-format projections in and around the city, including user images from TikTok’s popular […]
The trip ahead of me was immense. Manavgat Ultra beckoned, a 41-miles run with an upwards trajectory of 9000 feet, scrambling up Mt Hatmalar up over loose brambly boulders and scree, with freezing wind and snow flurrying down from the icy cap. Then, after Manavgat, I had a further mission to run across snowbound tracks […]
A romantic round up doesn’t sound altogether romantic does it? Just reading my headline back I find myself thinking it might just make a good Valentine’s slogan piece for Monsanto’s popular weedkiller Roundup. If that prospect sounds like a lurch beyond offbeat then that might be down to my own mental process. My Valentine’s Day […]
73% of consumers are concerned about excess packaging associated with online purchases and deliveries Surprisingly 18-24 year olds care far less about eco-footprint of online shopping than older shoppers 70% of consumers are concerned about the impact of online shopping on the High Street and local economy As high street retail continues to deplete and more people […]
Showpad research reveals that over half of sales leaders will make customer-centricity and improved coaching programmes their key priorities this year, as over a third (39%) admit that their sales team is under-performing. The new research showed that barely a fifth (19%) of organisations in the finance, healthcare, technology and manufacturing sectors believe that their […]
I came home last night with make-up mogul Bobbi Brown’s smoothie recipe in my pocket. “Think of it as the “little black dress” of smoothies”, she says, and so I did. Bobbi’s chocolate collagen smoothie isn’t billed as complicated. It is, in fact, your go-to collagen smoothie. Ingredients: 1 cup almond mile or preferred plant-based […]
Here’s an action shot from last weekend’s Abarth experience by agency Initials, The Takeback. The team seem really in the moment.
My first run on 2020 as part of the Run 202020 series took me to the Neujahr’s Marathon in Zurich. Health insurer Generali made a good effort at this event with a takeover of the start finish gym in support of their very good www.runforit.ch. It was a lapped event, so this mini stadium had […]
Tanya Brookfield, CEO at creative agency ELVIS The significance of ‘The Experience Economy’ has been steadily growing since the phrase was coined in the Harvard Business Review, way back in 1998. The IPA’s Bellwether Report showed that investment in brand events continued to increase during 2019, meaning that as we kick off 2020, it feels […]
The opening of Samsung KX on Tuesday night (03.09.2019) with its vertical gig by Mabel was an inspiring attend. This was a rare event, one where I felt a personal connection with as it envisioned a hopeful and engaging future. So I wrote about the experience on my personal blog. Here is the link
Some invitations have a certain stand out. Could I stomach an egg mayo bagel whilst whirlybirding around the Shard in a stunt helicopter? Okay. Thank you for thinking of me Deliveroo. Put me on that rota! The invitation had come my way of course courtesy of a brand promotion, in this case as one of […]
An Interview with food and drink revolutionary Craig Sams Fashion, we understand, is cyclical. Certainly, today’s growing enthusiasm for overnight oats and green tea is a phenomenon that 75-year old hip entrepreneur Craig Sams has seen before. Craig’s 1960s saw him fascinated by microbiotic food, driven by the yin and yang of dining and serving […]
By Frank Wainwright I went to Paddington to “uncover the mystery of the Jarlsberg holes” and discovered this colourful barge, a fantastic free burger and an amazing chilled vibe on a hot day. Jarlsberg, guided by the Circle Agency, has found quite a few flavour sensations to make the cheese the hero this Summer. Jarlsberg […]
Frank Wainwright opened the innings at the MLB Fanzone It is 2016. You hear that there are plans afoot and that in 2019 the Red Sox and the Yankees are coming to good ol’ London Town, so what would you do? Create a bustling, bubbling slice of home-run-strike-one cherry pie? How else are you going […]
Jill Ross, Interview by Frank Wainwright In August 2018 a major talent arrived agency-side of FMBE when Jill Ross made the move from Unilever and took the reins as CEO of McCurrach. 21 years at Unilever saw Jill take on an expansive career path. Arriving at the FMCG giant initially as part of the graduate […]
Every year, Harlequins Rugby hold a Big Game charity match at Twickenham Stadium and release a limited-edition rugby shirt to be worn by the players on the day. With the 18/19 edition featuring innovative Flash Technology from Adidas, Harlequin FC enlisted RedHotPenny to unleash the full potential of the exclusive design and meet their retail targets. Harlequins wanted […]
43% of businesses have no fixed digitisation plans in place, according to the latest research from the DMA and WLT Almost half of businesses could be falling behind in an increasingly digital world, according to the ‘Evolving the customer journey’ report from the DMA and Williams Lea Tag (WLT) released today. The survey of over […]
With Singles’ Day fast approaching, Rakuten Marketing finds UK marketers are missing a major sales opportunity. According to proprietary insights, 74% of UK marketers are focused on the local market, despite seeing huge potential in affluent APAC shoppers. Singles’ Day 2017 saw online shoppers from at least 225 countries and regions spend more than $25 […]
by Frank Wainwright The Emperor’s New Clothes Scale (ENC) is my personal scaled scoring system for how pretentious a brand experience is. Sampling a microwave burger by Rustlers in Tesco Extra in Swindon, would be a low 1 on this scale. Someone smiles and hands you a taste of microwaved meat in a bun and […]
Publicis Media agencies Zenith and Starcom were named a Leader and a Strong Performer, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select companies that Forrester invited to participate in this evaluation of the media agency landscape. Zenith received the second-highest score in the Strategy and Current Offering […]
by Frank Wainwright Semi-improvised contortionist dance met extreme mixology in this elite high fashion hotel encounter, where beetroot-laced cocktails were pirouetted into the hands of an agog throng. Well, that’s a sentence I have waited my lifetime to write and at last an event has turned up to fulfil the fantasy. And what a […]
Today’s Throwback Thursday celebrates all that is good in the world of Integration and Amplification. Below are a selection of Field Marketing and Brand Experience Gold winners who have demonstrated how live activity has been supported by above the line, below the line, recording and content generation, social media and PR, as well as other […]