FMBE 2020 – guide to the finalists
Category V: Special Award: Virtual Events and Demos
This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 20.45 to 21.10, and broadcast on Facebook Live at https://www.facebook.com/fmbemag
What we love about the category
Whilst hating the circumstances that made this category a priority, the advances in capability and environmental credibility that we have seen in it will give agencies extra versatility long into the future.
What our judges love about this year’s finalists
Circle – Coca Cola European Partners
Engaging studio content that enabled more retailers to attend than ever before.
What a way to make wellness a central plank of a virtual event that brought global brand ambassadors together when they would likely be struggling.
Field Sales Solutions – Brooklyn Brewery
Simplicity and effectiveness – Brooklyn’s DJs created great content and the appreciation was resounding.
Logobrand – Henkel
The Henkel Show made glue merchandising into an artform. Logobrand’s presenters were on point.
OneBigStar – John Deere
A show must go on reaction piece, with sold some of the snazziest kit in farming – a great justification of studio standard online exhibiting.
OnLive Events – Samsung
An ambitious conference to host virtually, delivered with a clear brand identity and consistency across a huge range of technology products.
Wasserman – USTA
Also seen in the Connected Award category, this is another look at Crowdamp, Wasserman’s fan engagement app that brings virtual audience into the heart of the event.