FMBE 2020 – guide to the finalists
Category U: Professional Agency Management
This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 20.15 to 20.30, and broadcast on Facebook Live at https://www.facebook.com/fmbemag
What we love about the category
It promotes and salutes best practice in FMBE. This year the category provides a really strong argument for brands choosing to outsource to a trusted ally.
What our judges love about this year’s finalists
Field Sales Solutions
Raptor – Tinder
REL Field Marketing
All four finalists showed us what they did when push came to COVID shove. It’s a fascinating category. In the case of the three large field marketing agencies, we have been able to see 3 calm and assured demonstrations of how structure and strong business leadership saw them well prepared for a crisis. For Raptor and client Tinder the judges got a really close up look at a bravely revised campaign that required deft management handling and an exceptional client/agency relationship driven by trust.