FMBE Awards 2021: Most Intriguing Experiential Activation
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These finalists certainly proved that there are many experiential techniques for creating intrigue.
BRONZE Sense – Tony’s Chocolonely
A welcome return to FMBE for the agency, Sense, and a chocolate sampling tour with a difference as it persuaded shoppers to queue up for intelligent conversation and insight into product origins that is rarely seen in the shopper space. This was front of mind impacting of the highest calibre.
SILVER Blue Square – Samsung
This was an online experience for Samsung Elites, a field team that typically operates in store, but which changed tack under lockdown.
An online epic knockout tournament exclusively for Samsung Elites, Elite Gaming Tournament combined the hype of a tournament with the opportunity to build community during a period of enforced isolation and tapped into a new way to train.
Whilst it was a new and innovative way to train it focussed on one key area, gaming – a popular pastime amongst the Elites. Equally, gaming allowed Samsung to spotlight a key feature and benefit of their devices and 5G, which is the ability and power to play console games directly on your Samsung mobile device.
Judges were impressed with the very high quality of the event production as well as the high levels of engagement.
GOLD Hopper with Elevate Staffing – Affinity Water
This was a second gold for this team and campaign and it won here for similar reasons – by taking a challenging water savings message out to shoppers, stopping them in their tracks with the simple but impressive device of a giant bath tub.
