News that Marlon Moore had just gone past 10 years as a brand ambassador with Purity was a head turner here. Longevity as a brand ambassador isn’t as unusual now as it once was, but it is rare and it does require a uniquely energetic individual. We also noted that it looks like about 10 years since MD Mark Dunn arrived at the experiential marketing agency. In short it seemed like a good time to catch up with both.
This year alone Marlon has worked on some pivotal brand projects including:
- Philadelphia Intense Launch
- Velo Sampling at Airports and Malls
- LU Biscuits for Mondelēz Launch
Team Purity were spotted by fieldmarketing.com working the Philadelphia brief recently by sampling the streets of Liverpool amidst the recent Eurovision excitement to hit the city. Sampling campaigns certainly rely upon making every engagement count and generating energy for a full appreciation of the experience so it wasn’t a surprise when Marlon’s top five tips from his BA career applied especially well to this type of connection.
1. “Be able to shapeshift at a moment’s notice”
Events can change in the blink of an eye and we have to be able to react without “reacting”
2. “Everyone’s got a story and wants to be heard”
Everyone’s different. I’m inspired by the blog the Humans of New York as I love to hear people’s stories.
3. “Brand Ambassadors always go that extra mile when they’re supported by the account team”
Our MD often comes down and buys the team a coffee and that makes a huge difference
4. “No more UN Food Drops – the consumer journey has evolved”
These days people want to be entertained and educated and are open to brand experiences – they have high expectations!
5. “Use body language techniques to engage with consumers”
Mirroring really works as it stops the automatic reaction of ‘no’ as people relax the the moment of engagement.
Purity MD, Mark Dunn comments: “Our brand ambassadors out in the field are at the very forefront of our industry delivering important brand messages directly to consumers. Excellent communication, self-motivation and interpersonal skills are an essential part of the role. Marlon excels at delivering first class interactions with clients, his teams, and the public, building strong connections and relationships with all those he encounters. He is one of the very best, delivering week in week out, all over the UK and beyond. Purity as an agency highly value what he brings to the business and more importantly all those he manages and inspires, and the clients who know he is a key component in delivering campaign success”
Whilst sampling is a crucial mainstay of Purity and Marlon’s work both agency and brand ambassador are known for their versatilit and flexibility. We asked Marlon to dig into his Purity back story and pick out some of the highlight brands/campaigns that he has worked on:
Best projects for Purity
Samsung: Working across dozens of events spanning 9 years launching new devices and accessories, notably Note8, Note9, S10 and the brand new Fold4 and Flip4 devices.
BMW: As an Event Manager during live days as well as part of the build team setting up the stores, I worked across the Premium Clothing and merchandising brand, as well as managing and running hospitality and VIP areas across events such as Wentworth Golf Club PGA Tour, Goodwood Festival of Speed, Soho Farmhouse and Frieze Art Fair to name a few.
Greene King: I was fortunate to be involved in the launches of new beverages that Greene King were installing into their pubs including Icebreaker and the new 10 million pound investment of their Premium Beers range level Head and Flint Eye.
Men’s Euros 2020: From working previous events for a Sports Marketing agency with Purity, I was asked to represent their office to oversee a team of host and hostesses covering the hospitality of guests from Booking.com for numerous games at the Scottish national stadium Hampden Park, ensuring travel arrangements, tickets and accommodation all ran smoothly over a month of different matches.