Chosen for FMBE by Experience12’s Founder and MD, Chris Whittle
Minions in Minions – one of the first campaigns we undertook, I was possibly the only person in the industry to know of a small village in Cornwall called Minions – so we took the Minions there.
Runescape 15th Anniversary – our first foray into the games market. We created an immersive environment to screen a documentary, host junkets and a party for Jagex.
RealD/Vue Cinemas 3D lab – we ran at MCM London, we measured fan’s responses to 2D vs 3D content on site for an integrated PR and Experiential campaign.
Preacher – Our first collaboration with Prime Video and at our favourite event, MCM London Comicon. It was only a small church we built and the preacher himself popped in for a photo call.
Kasabian – we’ve had a long association with Absolute Radio and Magic FM. This was putting on Kasabian in a school hall for a live performance.
Worlds Adrift Aerial Game Launch – Influencers, twitchcasting in the air. Not without it’s challenges…
The Misfortune Machine – for Netflix, A Series of Unfortunate Events, we created a ‘Zoltar Machine’ which gave out ‘misfortunes’ more difficult than it might seem with sign offs but really worth it.
Good Omens – Prime Video. It’s one of my family’s favourite books so it was a real privilege to have a small part in the marketing efforts, I didn’t have to plead with the client too much to get the job.
“Borat 2 – for Prime Video in the middle of pandemic, just a really fun old school campaign in difficult times but across 5 European territories, it really helped us to get through and started us on the road to recovery.”
The Witcher Season 2 – We built and toured a Myriapod in a snowglobe for the launch of Season 2 of The Witcher as well as talent photoshoots at the press junket. The build was 3D printed and also made out of recycled plastic so a real look towards the present.
eBay – At MCM London, we just won an award for collaboration on this activation last year. We’ve always been proud to play nicely with other agencies and the activation was a real treat.
Star Trek Strange New Worlds Season 2 Launch – for Paramount+ from earlier this year. Staged at the amazing Outernet in central London, featuring an immersive screening and we also used AI for the first time in a photo booth. We’re used to playing with some good toys but this event really blew our minds with the possibilities of the new tech coming through.