Caudalie take over Space NK Hans Crescent to celebrate their best-selling Vinoperfect Collection
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Caudalie have chosen Space NK’s Hans Crescent store to celebrate their Vinoperfect Collection and Backlash, the have been enlisted to help them, creating a truly immersive and memorable pop up for Caudalie’s customers.
For the first time in the UK, Caudalie have teamed up with Tik Tok Superstar Amelia Olivia (@amelia0livia) to commemorate the range as a true Caudalie fan. The week-long pop up will immerse customers in her Beautea room where they can find all of Amelias favourite products from the range. Customers can enjoy skin consultations from Caudalie’s Beauty Experts using high tech 3D skin scanning devices and have the chance to win some products to take home too.
Gregory Brun, General Manager Caudalie UK & Ireland comments: “Our goal is to give our customers the complete Caudalie experience. Our immersive experience in partnership with Space NK celebrates our iconic Vinoperfect serum and brings it to life. We are so proud to have TikTok Superstar Amelia Olivia (@amelia0livia) as the face of this year’s campaign and having a pop-up where fans can find all of Amelia’s favourite products from the range is the perfect way to engage with our customers in-store. Our Beauty Experts will be on hand to deliver skin consultations using high tech 3D skin scanning devices so visitors can build their bespoke Caudalie skincare routine. We look forward to welcoming visitors to celebrate Vinoperfect with us!”
Carina Garcia, Senior Art Director at Backlash comments: “It’s been a delight working on this immersive pop up for Caudalie to celebrate their best selling Vinoperfect Collection. A truly natural collaboration with Amelia Olivia brought to life, giving customers a very memorable and personal insight and “close up” experience in her Beautea room.”
WHEN & WHERE:
29th April – 9th May 2024
10am – 7.30pm
Space NK Hans Crescent, London, SW1X 0LZ
