Teletrack has been serving the retail, field marketing and field services sector with mobile workforce management software for nearly two decades. The original electronic data capture platform for the field marketing sector rapidly became a retail wide provider of data and person management. As industry is changing rapidly, especially the retail sector, challenger brands and household names are transitioning to […]
Ahead of Rugby World Cup 2019, fans got the opportunity to be professionally tackled using virtual reality. Mastercard unveiled a first of its kind virtual reality (VR) tackle with the help of Chris Robshaw, Jason Robinson and Maggie Alphonsi. The experience provided members of the public, who weren’t travelling to Japan, an opportunity to get closer […]
Global sales enablement leader Showpad, has launched the Showpad Sales Enablement Platform, which unifies sales content, training and coaching into a single, powerful platform designed for the modern seller. With the launch of this platform, Showpad combines interactive selling experiences with industry-leading sales training and coaching to empower the modern seller to engage with buyers as […]
Next retail and Backlash Creative have created the bespoke ‘Happy Go Denim’ Launderette, a place for guests to discover their perfect piece of denim. Denim Experts were on-hand to help shoppers find the perfect style of jeans to fit their shape. Grazia editors chose their favourite picks from the latest Next items and were on […]
The Kraft Heinz Company has brought in shopper marketing specialist Live & Breathe to run its entire UK integrated shopper account and act as primary shopper marketing partner across all its brands. The appointment, following a competitive pitch, ties in with the 150th anniversary of Heinz, which takes place in 2019. Live & Breathe will partner […]
Showpad, the sales enablement platform for modern sellers, has welcomed Jim Preston, Iain Masson and Tim Norman into three new strategic roles within its London office. Together, they will be responsible for driving Showpad’s sales in the UK, cultivating high-performance teams that are focused on building relationships with enterprise and mid-market customers. In just six […]
Acosta Europe, the retail sales and marketing group, has announced the launch of two powerful new retail strategy products, Glow and AiTrak, which will provide customers with insights into consumer behaviours. Glow: Consumer testing at scale and speed Glow is a consumer survey tool and digital monitoring system that helps marketers navigate the challenging gap […]
Blackjack Promotions and Emirati people solution provider, Dulsco, have joined forces to launch a unique Middle East joint venture, Blackjack MENA (Middle East and North Africa) powered by Dulsco. The joint venture has been created to deliver 21st century staffing and experiential solutions for retailers and brands targeting both affluent Middle Eastern consumers and world travellers […]
This December, Appear Here are launching Give & Receive, a curated emporium of independent brands. Appear Here have teamed up with store curator Marina Guergova (of The Basics Store and Marina London) to open Give & Receive, for two weeks from Saturday 8 December, in London’s Seven Dials, located in the heart of the West End. The […]
TBWA\London has created a Christmas campaign with a difference for Harvey Nichols: bringing Instagram to real life with the world’s first shoppable Christmas carolers, where the singers are all wearing fabulous Harvey Nichols party outfits that are fully shoppable via Instagram. Because Christmas is all about giving, and Christmas caroling is all about raising […]
Häagen-Dazs is the first ice-cream brand to move into automated product delivery with its new mobile e-commerce technology ‘Häagen-Dazs NOW’. The service enables ice-cream to be ordered and delivered into the hands of consumers when out-and-about by using an innovative combination of proven mobile technologies. The brand trialed the service on Friday, 7 September 2018, offering […]
With last year’s Dorset Cereals experiential tour delivering 25 live days, 100,000 sample giveaways and an experiential reach of over 280,000, the brand has again teamed up with Circle Agency to activate its UK tour. Building on the success of last year’s campaign, Circle Agency are taking the Dorset Cereals UK Tour to a series of […]
Launching on Monday, 19th September, Rockar has reinvented car buying by creating tailored click-to-buy websites for Jaguar and Land Rover that empower the customer. A global first for Jaguar Land Rover, the websites allow consumers to purchase their chosen vehicle through the click of a button and without a salesperson in sight. The digital platforms […]