News UK and McCurrach have announced the launch of MyStore+, a new app for convenience retailers that will help brands and retailers grow their business together by enabling retailers to access category and brand advice, offers and rewards. McCurrach and News UK’s mission with MyStore+ is simple: to drive business growth by helping brands and […]
DOOH.com deliver hyper-reactive rainfall activated campaign as winners of Ocean’s annual Digital Creative comp DOOH.com has delivered on a brand new innovative OOH campaign for agency Glimpse and not-for-profit collective ‘We Are Ocean’ that takes the issues facing the world’s oceans and projects them to people living in UK cities using the brilliantly simple mechanism […]
Acosta Europe, the retail sales and marketing group, has announced the launch of two powerful new retail strategy products, Glow and AiTrak, which will provide customers with insights into consumer behaviours. Glow: Consumer testing at scale and speed Glow is a consumer survey tool and digital monitoring system that helps marketers navigate the challenging gap […]
23red alongside NHS Blood and Transplant (NHSBT) have launched an innovative new campaign across the Clear Channel Digital Out of Home network. The campaign uses live data from local donor centres alongside images of real blood recipients, with the aim of normalising blood donation and making it more personal and local. The first party data […]
Following a competitive pitch, L.K. Bennett, the British affordable luxury brand, has appointed Threepipe as its sole paid search and SEO agency to deliver further growth for the business. Threepipe will use its audience centric approach combined with LK Bennett’s rich customer data to drive efficiencies and grow the retailer’s loyal base. The partnership will support […]
eBay has launched a colourful nationwide digital out of home (DOOH) drive designed to bring the online retailers product lines to life. Popular springtime pursuits and product lines are aligned to real-time weather conditions in a UK-wide campaign that spans transit, retail and roadside environments and runs until the 8th April. The campaign taps into those […]
Ecrebo, the point of sale marketing (POS) team, has announced the launch of its OnPoint software platform and associated product suite. OnPoint is the next generation of Ecrebo’s POS marketing and digital receipt capabilities that have been extended and developed to directly address the emerging requirement for data-driven, personal engagement with shoppers. The OnPoint platform […]
Marketing communications group, MSQ Partners, has reported revenues (fee income) of £45.2 million, up 19% year on year. Headline operating profit also increased substantially by 20% to £3.6 million. According to MSQ Partners’ results for the financial year ending February 2017, revenue at the group, which comprises of The Gate, Holmes & Marchant, Smarts Communicate, […]
Urban Airship has announced the availability of Adaptive Pass Management for Urban Airship Reach, the company’s mobile wallet marketing solution. Adaptive Pass Management will allow marketers to create tailored mobile wallet passes for each customer and orchestrate automated, in-the-moment pass content updates and lockscreen notifications. According to Deloitte, smartphones are the most popular device for all […]
Street artist Banksy has been ranked ahead of the likes of Turner and Constable with his Balloon Girl ranked the nation’s favourite British artwork in a new study which shines a spotlight on our ever-changing tastes in art. The mysterious Bristol street artist topped the list of artistic greats with his 2002 work, in a […]
Momentum Instore is launching a new technology package at RDE. Bringing a connected approach to estate management, the new technology acts as a business enabler – allowing retail businesses to cut the admin and focus on the value-add. The technology combines smart data gathering with realtime reporting to automate project and business management across all […]
CaseStudyNinja.com has announced the re-launch of its case study service offering with an enhanced writing service and new pricing model, in response to increased business demand for its end-to-end case study service. Initially launched as a new cloud software product and support service in June 2016, the tech start up discovered that its customers preferred to […]
HomeServe is working with contact centre technology specialist Sabio to deploy a powerful speech analytics solution based on advanced technology from Verint Systems. Since going live, HomeServe’s speech analytics solution has analysed over 1 million customer interactions – enabling the company to help ensure an effortless experience for its customers. This includes identifying repeat call causes […]
The new Cask Report examines the role of conversation in the buying and selling of cask ale in the pub. “People are starting to talk about cask ale – Britain’s national drink – with more passion than was once thought possible,” says author Sophie Atherton. Her Report shows people’s depth of interest in what they […]
Jack Morton Worldwide and Martin Lindstrom, author and brand futurist,have announced their partnership, which will challenge the dominance of big-data thinking and work to help brands uncover the potential to drive brand success through small data. These principles are explored in Martin Lindstrom’s new book ‘Small Data’ which will be published in the UK in […]
MRM Meteorite’s partnership with the Acquia Platform is designed to help businesses transform and meet the ever-changing needs of the digital world in conjunction with MRM Meteorite’s passion for quality data, penetrating analytics and human insights. Acquia’s Platform as a Service (PaaS) model provides inherent support and maintenance to deal with many of the challenges […]
New research carried out by online freelance marketplace, PeoplePerHour has shown that smartphones and their on demand apps help us to save up to 28.7 minutes per day, which adds up to a phenomenal 11,256 minutes more than seven full days per year. Smartphones have often been lambasted as a time drain but this […]