News UK and McCurrach have announced the launch of MyStore+, a new app for convenience retailers that will help brands and retailers grow their business together by enabling retailers to access category and brand advice, offers and rewards.
McCurrach and News UK’s mission with MyStore+ is simple: to drive business growth by helping brands and retailers connect with each other.
MyStore+ enables retailers to access category advice to help them stock the right products and planogram their space to maximise sales. Retailers can also access exclusive offers and rewards from brands for executing activity in their store and for sharing insight with brands. This is made simple for retailers by ensuring all of this is available for multiple brands and categories in one place through MyStore+.
For brands, MyStore+ will help drive engagement by providing retailers with new content, offers and rewards to access at all times. MyStore+ makes it simple and cost effective for brands to provide retailers with the advice, offers and rewards that drive execution and sales in-store. This makes connecting with convenience retailers accessible for all brands.
News UK’s Director of Retail Sales, Neil Spencer said “We are extremely excited to form this partnership with McCurrach. News UK has always been passionate about helping retailers grow and connecting brands with more retailers for the benefit of the convenience sector. MyStore+ is an innovative way for us to do this across our independent retail customer base of 35,000 retailers. We’re also going to leverage our React proposition through the app to work with brands and retailers to unlock growth through retail marketing and activation.”
News UK will work with McCurrach to engage with the 12,000 retailers they visit through their retail sales team and the 35,000 convenience retailers who sell news every day of the year.
McCurrach Strategy and Marketing Director, Gordon Neil adds:“We’re very excited about the opportunity to help retailers and brands connect to unlock business growth. In working with News UK, we have the best partner in the industry to do this with. We’re both passionate about leveraging digital innovation to help make it easier for brands and retailers to connect and the strength of News UKs relationships with 35,000 convenience retailers will ensure that we scale rapidly together.”
The MyStore+ app is available across iOS and Android and is available to download from the Apple App Store and Google Play.