Following the success of an integrated campaign to reduce blockages in hotspot areas through an experiential tour executed by iMP, Yorkshire Water further commissioned iMP to develop and create an escape room style consumer experience. Named ‘Unblock Against The Clock’ and constructed from two shipping containers stacked on top of each other, the huge brand activation […]
Global youth marketing agency Campus Group has announced the launch of this year’s Jägermeister Student Brand Ambassador (SBA) campaign to promote both new and existing products. Running until August 2020, the campaign will target 18-21-year-olds in eight major cities across the UK – Birmingham, Brighton, Edinburgh, Glasgow, Leeds, Liverpool, London and Manchester. Campus Group will be […]
Experiential marketing agency N2O will have a major presence at Brighton Pride this weekend with activations for both Unilever and All Out Beauty. The agency will demonstrate its creative versatility with two separate experiences. The Lynx Pride float for Unilever is complete with roller skaters, confetti cannons and an on-board DJ. All Out Beauty, […]
Behavioural communications agency HeyHuman has unveiled a series of immersive installations to promote the Sea Life Trust’s (Sea Life’s partner charity)world-first beluga whale conservation project, giving visitors the opportunity to step through the glass into their underwater world and get to know the belugas. The installations are live in fifteen different centres across six […]
Leading experiential Agency, TRO brought Volvo’s latest XC40 to life at the inaugural RunFestRun. The RunFestRun event was held at picturesque Bowood House, from May 31st to June 2nd. It was a celebration of all things running related alongisde music curated by Brand Events alongside the festival expertise of presenter celebrity Chris Evans. Guest speakers […]
News UK and McCurrach have announced the launch of MyStore+, a new app for convenience retailers that will help brands and retailers grow their business together by enabling retailers to access category and brand advice, offers and rewards. McCurrach and News UK’s mission with MyStore+ is simple: to drive business growth by helping brands and […]
Furthering the Liveforce vision to create a seamless, super simple, lightning fast workforce management application, the company has acquired Watu, the pioneering promotional staffing platform, as it looks to radically grow market share and ramp revenue growth. Watu pioneered the on-demand platform for promotional staffing, developing what is now seen as industry standard technology features […]
Mars Petcare drew on the power of experiential marketing to launch Crave, its new ancestral pet food range, on the last weekend in March. The two-day activation, designed and delivered by experiential marketing agency N2O, invited Tesco customers to ‘go wild on safari’ as it introduced Crave’s natural pet food credentials. Customers at Tesco’s New […]
Deliveroo student brand ambassador campaign 2019 from Raptor Marketing on Vimeo. Raptor have been Deliveroo’s student marketing agency of choice since the brand’s conception four years ago. Raptor have supported Deliveroo with building brand awareness on campus, food drops, merchandise distribution and social media campaigns, as well as recruiting new Deliveroo student riders via […]
Europe’s premier basketball club competition, EuroLeague Basketball, is taking the courtside experience to the streets of five major European destinations, following the launch of a five-week roadshow tour across Spain and Germany. Partnering with global roadshow experts Event Marketing Solutions (EMS) and experiential marketing agency IMG Live, the tour launched in Valencia last weekend […]
Haygarth’s campaign for Kiehl’s – the luxury beauty retailer – went live in London last weekend. Since Kiehl’s Ultra Facial Cream is great at handling the extreme conditions that skin can’t, The team used this nugget of information as inspiration to create an innovative retail experience at the Covent Garden store. The concept encouraged passers-by […]
Tottenham Hotspur FC has again picked specialist staffing agency StreetPR to provide a team of ‘fanbassadors’ – fan ambassadors, to welcome supporters to its games. This time, though, they will be delivering services at the soon to be opened new stadium, currently called the Tottenham Hotspur Stadium, until a naming rights deal is signed with […]
Alpro is kicking off its biggest ever sampling campaign in a bid to encourage even more shoppers to ‘Go Big On Plants’ in 2019. The activity will see 350,000 samples delivered into the hands of shoppers nationwide during February and March. The tour started with an immersive ‘plant-based pop-up’ in Birmingham’s Bullring on 16th February, which will […]
Blackjack Mena powered by Dulsco, the recently formed joint venture between international travel retail staffing specialists Blackjack Promotions and leading Emirati people solution provider Dulsco, is making its first official public debut to industry peers February 13-14 at The Retail Summit in Dubai. As a Silver Partner at the event, Blackjack Promotions will have an […]
Haircare brand Aussie has announced new research revealing the most common FML moments experienced by Brits. The study marks the launch of Aussie’s new brand campaign – Great Hair Though – whilst Aussie knows it can’t fix daily disasters, it can give great hair and turn those awkward moments into funny stories to share with […]
Road Respect, of the Northumbria Safer Roads Initiative, have released their hard-hitting No Look, No Touch, No Phone campaign video on social media and YouTube. The multi-media campaign stretched across 6 months, utilising ‘Last Texts’, messages sent by drivers who unfortunately died as a result of using their phone at the wheel. It started with […]
Contact FMS have deployed proactive brand ambassadors to hand out 9,000 free samples of Kellogg’s Squares and encourage students to destress and have fun on extreme sports simulators, which include GT sports cars, snowboarding and skiing. The event is part of a much bigger campaign, this section is running in four universities across the country, Northumbria, […]
Blackjack Promotions and Emirati people solution provider, Dulsco, have joined forces to launch a unique Middle East joint venture, Blackjack MENA (Middle East and North Africa) powered by Dulsco. The joint venture has been created to deliver 21st century staffing and experiential solutions for retailers and brands targeting both affluent Middle Eastern consumers and world travellers […]
London and Manchester commuters were greeted with a ‘Mind-Blowing’ sight on their journeys to work this morning as commuters with wildly tousled hair and brightly coloured faces appeared across the city during the morning commute in a campaign for healthy snack brand Nākd. The unusually colourful commuters were spotted across the city waiting for buses, riding […]
Experiential and events staffing specialist Kreate have announced they have been selected by The Royal British Legion to resource, manage and implement their ‘Poppy Shop’ pop-ups across the UK. The win comes after a competitive tender process and adds to the continued growth of the agency over the past 18 months. Kreate managing director, Duncan […]
Emily Crisps has appointed specialist face-to-face marketing and staffing agency StreetPR to deliver a sampling campaign across a range of retail outlets, contract caterers and events this summer. The face-to-face sampling is being carried out in beacon retailers including Holland and Barrett, Wholefoods, Planet Organic, plus a number of office sites (including major firms like […]
WKD and Raptor have joined forces to kick off the summer with the launch of the new WKD rainbow ten pack. The campaign will see 48 students from eight cities across the UK, curate their own summer-themed house parties and partner with selected campus and society events to distribute the new WKD range to […]
e2b, a leader in brand logistics, demonstrated its ability to deliver for multiple clients when it dismantled and re-built several exhibition stands for a number of major food and beverage brands, in under 12 hours, at this year’s London Coffee Festival and Food & Drink Expo. The major challenge for e2b’s experienced team was the […]
Zipjet has teamed up with StreetPR for a face-to-face leafleting campaign focused around key London transport hubs and other locations where the brand’s target audience – 25-40 year old time-poor business men and women – can be found. Activity kicked off in mid-January and will continue for the foreseeable future, covering locations including Oxford Circus […]
After a successful trial period, Mash Staffing has been appointed by Waitrose to provide Waitrose Taste Ambassadors for their Tastings with Waitrose sampling programme. The six-month trial in 25 stores received positive feedback from brand partners, store staff and customers, and will now begin to roll out across the entire Waitrose estate. Mash was first […]
Breakfast biscuits brand, belVita, brought breakfast and music to commuters at Charing Cross station in London on Friday 2nd February as part of its ‘Good Mornings’ campaign. The music came from a bright yellow piano played by a professional pianist. The campaign was created by integrated marketing agency HeyHuman. belVita will be touring train stations […]
iMP has been enlisted by PureGym to drive awareness of new gym openings up and down the country with an immersive, experiential roadshow. Running from January to October, the experiential activity will support over 35 new gym openings across the nation. Agency iMP has created a bespoke immersive roadshow which features 22 national experiential events […]
Seedlip, the world’s first distilled non-alcoholic spirits, has partnered with Kru Live to encourage Londoners to sample their range; coordinated to align with the Dry January trend. The team at Kru Live were tasked with delivering 30,000 samples of Seedlip Spice 94 and Garden 108 accompanied by giant wicker statues of the brand’s striking Fox and […]
In line with the current Global interest and appetite for digital currencies and the agency’s keen focus on being at the forefront of innovation in their industry, Kru Live have announced that with immediate effect they will be accepting any of the top five Crypto currencies as payment for their services for both UK based […]
N2O delivered a Bavarian-style Christmas Market to thousands of Tesco customers this season. For four weeks from mid-November, the Market got festive proceedings underway at the start of the customer journey in car park, with the chance to taste a range of food and drink from big name brands, all perfect for Christmas. Complete with […]
Making sure promotional staff are delivering activity in the right place and at the right time is key to the success of experiential activity – so specialist staffing agency Blackjack Promotions has invested in the latest geo-tagging technology to ensure maximum impact from brand ambassadors. Developed by AXLR8, the technology integrates with the experiential agency’s […]
Staffing agency Elevate were chosen by LIFE as Bacofoil’s partner at the Cake & Bake Show pop-up experience. LIFE were appointed by Bacofoil to create and implement the experience. The current perception of Bacofoil is a trustworthy and great quality brand, used by those who know their way around the kitchen. But Bacofoil wanted […]
Bricklive, built for Lego fans, has enlisted the help of staffing agency StreetPR to provide staff for its Bricklive Christmas event at London’s prestigious Saatchi Gallery on the Kings Road, Chelsea. The event, which started on November 25 and runs for six weeks, includes three shows a day for up to 400 people each. Bricklive […]
iMP have been taking the Richmond Sausages rebrand tour across the UK. Kicking off on July 3rd, the three week non-stop tour is supporting the brands relaunch and showcasing the new packaging through customer sampling. iMP have designed and built a bespoke sampling pod, in which brand ambassadors can cook and serve Richmond extra thick […]
Blackjack Promotions, the staffing solutions, travel retail and experiential specialist, has linked up with Penny Blake Associates (PBA), the acknowledged experts in training luxury brand retail personnel, to take its client services offering to the next level. PBA’s founder, Penny Blake, will not just be running courses for Blackjack’s specialist luxury retail staff in the […]
Eurotunnel Le Shuttle has recently activated a two week campaign at Bluewater and Lakeside shopping centres to promote the many benefits of travelling to Europe by car with Eurotunnel Le Shuttle. The campaign, which was produced and delivered by experiential agency Ambient in partnership with OMD and Talon, looked to target a younger market of […]
Maximuscle called upon Circle Agency to activate its stand at this year’s BodyPower Expo, which enticed thousands of fitness fanatics over the weekend with free giveaways, product sampling and fitness challenges. The event was the first time Maximuscle’s latest products and flavours had been offered to consumers, and the on-stand sampling bar featured an array […]
Tastecard have commissioned iMP to design and build a mobile experiential solution to visit the Great British Food Festival events, for which Tastecard are the headline sponsors. iMP have designed and built the unit from the ground up with a tight timescale of only four weeks to turn it around. The installation is based on […]
Robinsons Fruit Shoot has launched a new campaign in a contemporary approach aimed at driving relevance amongst parents. The fully integrated, global campaign; It’s My Thing, celebrates real children doing what they’re passionate about, championing their self-expression and individuality and inspiring parents to support kids in finding their ‘thing’. The campaign creative of It’s My Thing is borne […]
To support the launch of Rihanna’s new fragrance, Riri Kiss, experiential agency iMP were commissioned to design, build and tour The Kiss-O-Meter. iMP designed the unique experiential concept, created the software and built the Kiss-O-Meter, which embarked on a nationwide experiential tour. The Kiss-O-Meter featured a touchscreen which engaged with shoppers and asked them one […]
StreetPR provided event management and security staff for a one-day international conference, ‘Mind the Tech’, held in London in November. The conference, which formed the core of a three day programme of events, was organised by Calcalist, Israel’s equivalent of The Economist magazine, and backed by the Israeli and UK governments. StreetPR was brought in […]
Events company Volt Marketing, which organises and markets dozens of Ministry of Sound (MoS) Society-branded events for students in university towns across the UK, has turned to specialist staffing agency StreetPR to recruit a team of dedicated event managers to run the individual gigs and functions. Volt ran nearly 60 MoS Society events during September […]
MTV appointed Kru Live to provide a fully managed staffing solution at the recent EMA’s held in Rotterdam. Kru Live’s solution was to partner with their global network, The Staffing and Entertainment Collective. As lead partner to MTV, Kru Live liaised with their local, fully procured and longstanding partner in Amsterdam to deliver MTV’s live […]
Showforce was appointed to provide experienced crew, transport and plant drivers to the Red Bull Air Race when it was held at Ascot Racecourse in August. Working directly for the Red Bull Air Race organiser, Showforce delivered in excess of 200 crew shifts over a three-week period. The crew were predominately engaged in the construction […]
Independent Events provided nautical promotional staff at Blyth’s Tall Ships Regatta on the first weekend of September to promote DFDS’ discounted Amsterdam cruise offers alongside the largest Lego ship on the planet. The team were stationed at the DFDS stand throughout the event, providing information on the Lego ship as well as promoting DFDS’ fantastic […]
TRO has embarked on a three week consumer sampling campaign for Tenderstem – (a unique cross between Chinese kale and broccoli) – where consumers will be encouraged to #GetTenderTonight. Tenderstem will be found perching on street corners on purpose built sampling bikes, where brand ambassadors will entice consumers to take a raw Tenderstem sample, along […]
Road Respect, part of the NSRI Road Safety Partnership, has embarked on an 18 day summer roadshow covering 6 areas of the North East. The campaign is running alongside the Euro 2016 Football tournament to highlight the dangers of drink driving at a time of increased incidences. Building on the success of previous activations, which […]
Ann Savva Promotions announce the launch of The Ann Savva Group supporting the additional range of services now offered to their clients. The 29 year old company is now focusing on four key divisions of their award winning brand experience and events agency. The new dedicated business sectors include Promotions, Event Solutions, Field Marketing and […]
Answering consumers’ growing demand for authenticity and credibility from brands, real world marketing agency Sense introduces Real People to strategically search, select, train and manage personnel for live brand activations. “A decade ago we saw ‘promotional staff’ evolve into ‘brand ambassadors’” said Real People director Cathy Henderson. “The idea then was to create individuals who’d represent […]
Brand ambassadors supplied by Independent Events have been hitting the streets of the UK over the past two weeks to get out the vote for boohoo.com in support of two ITV Lorraine’s High Street Fashion Awards. Boohoo.com have been shortlisted for a 5th consecutive year for both Best Online Retailer and Best Curvy Collection for […]
Vanity Van, the nationwide supplier of mobile beauty treatments, is pleased to announce the launch of sister company Exp PR. Vanity Van has spent many years working alongside event management companies, agencies, and a wide range of clients and have built up expertise in running successful activations for brands and have worked with lots of […]
Aesthetics has announced a new office opening in Glasgow with a focus on providing staff across Scotland and Northern Ireland. Managing Director Lee Thomas was born in Scotland so it has always been a desire to formalise and build ties north of the border. Technical Director Brent Robinson is now based in the Glasgow office […]