Emily Crisps has appointed specialist face-to-face marketing and staffing agency StreetPR to deliver a sampling campaign across a range of retail outlets, contract caterers and events this summer.
The face-to-face sampling is being carried out in beacon retailers including Holland and Barrett, Wholefoods, Planet Organic, plus a number of office sites (including major firms like Google, Facebook, Deloitte and KPMG) and consumer events.
The sampling supports Emily Crisps’ wider marketing activities, which include digital, social and print advertising and consumer events (including BeFit, the Waitrose Food Festival and the Balance Festival). The campaign will run throughout the summer, with a target of sampling to over 10,000 consumers.
Emily Crisps was founded in 2014 by partners Emily Wong and Alex Ascani as a healthy, great tasting alternative to traditional potato crisps and fruit snacks. Originally launched exclusively in Selfridges, it has grown significantly over the last four years and is now stocked in over 10,000 retail locations in more than four countries.
First launched with three fruit crisp varieties – pineapple, banana and apple – Emily Crisps has expanded to offer vegetable crisps including; sweet potato, carrot and beetroot; French beans, sugar snap peas and black edamame; and sweet potato sticks. All of the brand’s products are completely natural, vegan friendly and gluten free.
Ben Vear, head of sales, Emily Crisps says: “StreetPR’s team is managing and staffing our sampling campaign across retail, contract caterers and events. We appointed them off the back of strong recommendations, and it’s great to work with a team who really ‘get it’. Their highly professional team have helped bring our marketing campaign to life through their enthusiasm and on-point communication. We’ve seen growing awareness and increased sales across our high street and contract catering retailers, in some cases by as much as 20%.”
Dorian Payne, operations director at StreetPR, says: “There’s no better way for food brands to get people to try them than to hand them a sample pack. Face-to-face marketing works really well for new food brands like Emily Crisps — brand ambassadors can engage with people, explain the product benefits and how they are healthier than traditional snacks like crisps and even fruit, which can be high in added sugar.”
StreetPR has considerable experience of delivering face-to-face sampling, couponing and leafleting campaigns for food and drink brands, including Why Nut? and Krispy Kreme. Other clients include online services providers such as Deliveroo, Gousto, Hello Fresh and Hassle, plus restaurant and fast food chains including Tortilla and Bella Italia.