Photo Review: Tatcha, Space NK, the Forest Awakening and the Room of Wa

tatcha 1tatcha 3tatcha tree picCould Tatcha and Space NK, together with agency Backlash, really deliver meditation and shopping in the heart of Covent Garden?

The event promised an immersive experience guided by a Japanese Zen monk followed by a Room of Wa (Harmony).

The central experience was the meditation, delivered over headphones by Tatcha Well-Being brand ambassador Toryo Ito and matched to wall projected forest and nature images.

I had attended the extremely full-on Mad Fest the day before so these few minutes were effective.

[Photography – First 2, courtesy of the experience – all others, Frank Wainwright]


tatcha fran frank

tatcha ba franktatcha shop frankThe Room of Wa turned out to be a very beautiful shop together with some very conversational brand ambassadors who engaged really thoughtfully offering up samples to rub on and furthering the brand’s story telling.

This was a true pop-up-shop with the shopping experience and sales a key consideration. I’ve little doubt it will be successful in that regard. The opportunity to buy was presented alongside green tea ice cream, a final touch just to make sure all of the senses had been well and truly touched by this brief but effective brand experience.

tatcha ice cream frank


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